Let’s dive deeper into the gambling vertical definition through types of offers, traffic sources, creatives and advertising strategies.
The Gambling vertical in affiliate marketing is the nice that covers various forms of online gambling, including casino games, card games like poker and blackjack, bingo, lotteries and more.
This diverse range caters to a broad audience, with each type of game attracting a different demographic. For instance, online casinos appeal to those who enjoy the thrill of slot machines and roulette, while poker and blackjack are favored by players who appreciate strategy-based games. Bingo and lotteries attract those who prefer games of chance with simpler rules.
While Betting falls under the category of gambling, it is also considered an independent vertical that entails its own approaches and strategies. If you want to learn more about promoting betting, you can read our comprehensive guide.
In affiliate marketing, gambling offers operate primarily under 4 cost models:
Gambling is often clouded by biases. It’s essential to put aside these prejudices and focus on the facts and statistics instead.
The restrictions don’t apply only to people under 18 years old. All countries have their own laws in terms of the allowed age. The Greek government permits gambling from the age of 23, whereas in India, the legal age is 21.
Additionally, it’s important to note that these age restrictions can vary not just by country, but also by type of gambling. For instance, some jurisdictions may have different legal ages for participating in lotteries, casinos, or online betting. Moreover, certain regions might have specific regulations for foreign tourists, potentially differing from the rules applied to local residents.
There is opinion men is the only audience of money games platforms. However, the number of women interested in gambling is gradually increasing. According to UKGC data, about 40% of UK gambling activity is now carried out by women. Popular games among women are bingo and slots.
Before considering the most promising, in our opinion, gambling ad networks, let’s give a chance to other familiar ways of promotion.
Here, we mention the most obvious traffic channels: Google Ads, YouTube and social networks.
Google, together with YouTube, is considered to be the largest ad platform in the world. But it also has one of the toughest rules for the gambling sphere and absolutely reduces gambling ads for major markets like the UK, US, and Australia.
To promote casinos, an advertiser has to receive a proper Authorized Buyers certificate issued by Google. And even then, further restrictions may be applied depending on the GEO targeting. So all your great efforts finally may lead to nothing. Anyway, it doesn’t mean you shouldn’t try and test the platform.
Social networks don’t favor gambling ads. For example, the policy of TikTok states that the “promotion, sale, solicitation of, or facilitation of access to casinos, gambling activities, sports betting, fantasy sports, lotteries, whether it’s an online or land-based establishment, where there is money cashing in and out is prohibited.” However, advertisers still contrive to promote their offers there with cloaking tools, creating fake profiles, account pharming, etc.
Two popular forms of indirect advertising are Search Engine Optimization (SEO) and influencer marketing.
In light of severe restrictions, many casinos base their promotion on their own websites. They develop the SEO core vastly and make the site super easy to be found and mega-friendly for users. The aim is to hit the highest lines in the search engine results on the most common search queries and implement direct user acquisition.
it is typical for many users to do a little research before spending money. So they start from looking for ratings, listings, thematic forums, and reviews to find the best casino referring to needed region, preferences, and payment capabilities.
In such an environment, influencers come on stage. This is about well-known persons whose opinions affect and even determine where players would try their luck. Therefore, any contemporary gambling website has to be listed in different reviews shooted by influencers.
While casinos and gambling portals are under strict jurisdiction in most countries, affiliate marketing is becoming the number one channel that generates quality traffic. Just as other traffic sources, ad networks also have some restrictions to promote gambling offers due to laws, nevertheless they give more freedom for advertisers.
Push notifications (including in-page push), pop ads, and direct click ads (domain redirect) are among the advertising formats that work well with gambling themes. These formats have their own advantages, since when they are used, no special restrictions are imposed on advertising, compared to other traffic sources.
Push notifications play a pivotal role in effective gambling advertising. These notifications directly reach users, capturing their attention with compelling headlines, personalized content, and enticing incentives. Users need to subscribe to receive push notifications.
Click to enlarge:
The format gaining momentum as a highly effective advertising format is an in-page push ads. They appear within the user’s browser, delivering relevant information and promotional content. They offer a non-intrusive way to engage users and don’t require a subscription.
Click to enlarge:
Advertisers can use both push and in-page push notifications to enhance their gambling advertising strategies.
Pop ads also known as pop-up ads or pop-up windows, is also a viable format for gambling advertising. These ads appear in separate windows or tabs, typically triggered when a user clicks on a link or interacts with a website. Pop ads can deliver targeted messages and promotions to users, providing an opportunity for increased engagement.
Direct click ads show up when the user makes a mistake while entering their search queries. Interestingly, these misguided users tend to be highly engaged, as they are actively searching for something specific. This presents a unique opportunity for advertisers, as these users are particularly receptive to relevant advertisements in their current mindset.
These formats are offered by many ad networks, which provide a plethora of tools to configure ad campaigns. Moreover, ad networks boast a vast subscriber base for push notifications, as they collaborate with numerous publishers, resulting in a substantial pool of engaged users.
When creating gambling ads, especially in the form of push notifications, consider these practices:
The following step of the funnel is the gambling target page. Align with your target audience to hit the nail on the head.
Since the majority of your potential customers are men, the approach using images of girls always works.
Additionally, the numbers are attractive too when they indicate the discount or bonus amount.
By understanding and implementing gambling advertising ideas, you can capitalize on the evolving landscape of online gambling advertising, delivering ads that not only attract but also engage and convert users.
The gambling market consists of the following regions:
Let’s dive deeper into the gambling vertical definition through types of offers, traffic sources, creatives and advertising strategies.
The Gambling vertical in affiliate marketing is the nice that covers various forms of online gambling, including casino games, card games like poker and blackjack, bingo, lotteries and more.
This diverse range caters to a broad audience, with each type of game attracting a different demographic. For instance, online casinos appeal to those who enjoy the thrill of slot machines and roulette, while poker and blackjack are favored by players who appreciate strategy-based games. Bingo and lotteries attract those who prefer games of chance with simpler rules.
While Betting falls under the category of gambling, it is also considered an independent vertical that entails its own approaches and strategies. If you want to learn more about promoting betting, you can read our comprehensive guide.
In affiliate marketing, gambling offers operate primarily under 4 cost models:
Gambling is often clouded by biases. It’s essential to put aside these prejudices and focus on the facts and statistics instead.
The restrictions don’t apply only to people under 18 years old. All countries have their own laws in terms of the allowed age. The Greek government permits gambling from the age of 23, whereas in India, the legal age is 21.
Additionally, it’s important to note that these age restrictions can vary not just by country, but also by type of gambling. For instance, some jurisdictions may have different legal ages for participating in lotteries, casinos, or online betting. Moreover, certain regions might have specific regulations for foreign tourists, potentially differing from the rules applied to local residents.
There is opinion men is the only audience of money games platforms. However, the number of women interested in gambling is gradually increasing. According to UKGC data, about 40% of UK gambling activity is now carried out by women. Popular games among women are bingo and slots.
Before considering the most promising, in our opinion, gambling ad networks, let’s give a chance to other familiar ways of promotion.
Here, we mention the most obvious traffic channels: Google Ads, YouTube and social networks.
Google, together with YouTube, is considered to be the largest ad platform in the world. But it also has one of the toughest rules for the gambling sphere and absolutely reduces gambling ads for major markets like the UK, US, and Australia.
To promote casinos, an advertiser has to receive a proper Authorized Buyers certificate issued by Google. And even then, further restrictions may be applied depending on the GEO targeting. So all your great efforts finally may lead to nothing. Anyway, it doesn’t mean you shouldn’t try and test the platform.
Social networks don’t favor gambling ads. For example, the policy of TikTok states that the “promotion, sale, solicitation of, or facilitation of access to casinos, gambling activities, sports betting, fantasy sports, lotteries, whether it’s an online or land-based establishment, where there is money cashing in and out is prohibited.” However, advertisers still contrive to promote their offers there with cloaking tools, creating fake profiles, account pharming, etc.
Two popular forms of indirect advertising are Search Engine Optimization (SEO) and influencer marketing.
In light of severe restrictions, many casinos base their promotion on their own websites. They develop the SEO core vastly and make the site super easy to be found and mega-friendly for users. The aim is to hit the highest lines in the search engine results on the most common search queries and implement direct user acquisition.
it is typical for many users to do a little research before spending money. So they start from looking for ratings, listings, thematic forums, and reviews to find the best casino referring to needed region, preferences, and payment capabilities.
In such an environment, influencers come on stage. This is about well-known persons whose opinions affect and even determine where players would try their luck. Therefore, any contemporary gambling website has to be listed in different reviews shooted by influencers.
While casinos and gambling portals are under strict jurisdiction in most countries, affiliate marketing is becoming the number one channel that generates quality traffic. Just as other traffic sources, ad networks also have some restrictions to promote gambling offers due to laws, nevertheless they give more freedom for advertisers.
Push notifications (including in-page push), pop ads, and direct click ads (domain redirect) are among the advertising formats that work well with gambling themes. These formats have their own advantages, since when they are used, no special restrictions are imposed on advertising, compared to other traffic sources.
Push notifications play a pivotal role in effective gambling advertising. These notifications directly reach users, capturing their attention with compelling headlines, personalized content, and enticing incentives. Users need to subscribe to receive push notifications.
Click to enlarge:
The format gaining momentum as a highly effective advertising format is an in-page push ads. They appear within the user’s browser, delivering relevant information and promotional content. They offer a non-intrusive way to engage users and don’t require a subscription.
Click to enlarge:
Advertisers can use both push and in-page push notifications to enhance their gambling advertising strategies.
Pop ads also known as pop-up ads or pop-up windows, is also a viable format for gambling advertising. These ads appear in separate windows or tabs, typically triggered when a user clicks on a link or interacts with a website. Pop ads can deliver targeted messages and promotions to users, providing an opportunity for increased engagement.
Direct click ads show up when the user makes a mistake while entering their search queries. Interestingly, these misguided users tend to be highly engaged, as they are actively searching for something specific. This presents a unique opportunity for advertisers, as these users are particularly receptive to relevant advertisements in their current mindset.
These formats are offered by many ad networks, which provide a plethora of tools to configure ad campaigns. Moreover, ad networks boast a vast subscriber base for push notifications, as they collaborate with numerous publishers, resulting in a substantial pool of engaged users.
When creating gambling ads, especially in the form of push notifications, consider these practices:
The following step of the funnel is the gambling target page. Align with your target audience to hit the nail on the head.
Since the majority of your potential customers are men, the approach using images of girls always works.
Additionally, the numbers are attractive too when they indicate the discount or bonus amount.
By understanding and implementing gambling advertising ideas, you can capitalize on the evolving landscape of online gambling advertising, delivering ads that not only attract but also engage and convert users.
The gambling market consists of the following regions:
