Betting goes beyond earning money — it has become closely intertwined with the culture of many countries. People immerse themselves in the excitement of placing bets, analyzing odds, and eagerly awaiting the outcomes. In some regions, the love for gambling runs deep, further strengthening the connection between their customs and betting. That’s why Betting is one of the key verticals in affiliate marketing.
This article explores strategies to help affiliates navigate this captivating realm and unlock its potential. We’ll share precious practices toward promoting Betting and successful ideas for making engaging creatives.
Betting in Affiliate Marketing: Offers and Cost Models
Betting encompasses 2 offer types: Sports and Esports.
Sports Betting advertising revolves around traditional sports events. The most popular sports for Betting are football, baseball, cricket, tennis and horse racing.
Esports Betting focuses on competitive video gaming. The potential for betting in esports is constantly growing as the number of gamers and enthusiasts continues to elevate.
Click the picture to enlarge:
Popular esport tournaments. Source: EsportsBets
Affiliates have the opportunity to dive into this booming niche by forming partnerships with bookmakers and online betting platforms.
This is important to know about Betting:
There are a lot of restrictions and limitations on the betting vertical, especially in countries where bookmakers are closely regulated. Affiliates must comply with local laws, obtain necessary licenses, and follow advertising policies set by ad networks and platforms like social media networks and search engines need to be followed.
Partners offer advertisers collaboration terms based on the next pricing models:
CPA (Cost Per Action). Advertisers are generally paid for desired end actions, such as registration or the deposit made by fresh players. Cost-per-install offers are less common;
Revenue Share (Revshare). As the name implies, advertisers get a portion of the bookmaker’s revenue per each attracted user. This way, bookmakers share their incomes with advertisers. They also define the percentage of future earnings for advertisers.
CPA+Revshare. It is a combined model which merges two previous ones. Advertisers work on the CPA model when it comes to only user registrations. And in the rest cases, they profit from Revshare deals.
The CPA model will be preferable for affiliates who are long to earn money quickly. Experienced marketers can try to use the Revshare model provided that they don’t hope to get rich in a moment. The hybrid model offers an optimal approach for passive income generation.
How to Advertise Betting Offers
Alongside such popular choices for promoting as Facebook ads, SEO and Google ads, push ads and popunders can deliver equally good results. Push ads are notifications that appear on users’ devices, conveying targeted messages and driving engagement. Popunders, on the other hand, open in a new browser window beneath the current page, ensuring maximum visibility. Apart from these, other recommended ad formats include banner ads, native ads, and video ads.
In addition to the ad formats, it’s worth mentioning ad networks that specialize in driving betting traffic. These networks have a deep understanding of the industry and can provide targeted traffic to betting offers. Some notable ad networks in this niche include Zeropark, PropellerAds, and Evadav. You’ll find more options in our article about the best betting ad networks.
If you’re still looking for the right offer, choose any from our selection of top sports affiliate programs:
We’ll share tips on how to make betting ads that attract users and unleash some tricks for creating fruitful betting ad campaigns.
Make Betting Ads Creatives: Best Practices for Advertising
To effectively advertise betting offers, it is paramount to create compelling and visually appealing creatives that resonate with the target audience. Here are some best practices for crafting impactful creatives.
Use eye-catching visuals
Incorporate vibrant colors, high-quality images, and engaging graphics that capture attention. Besides, it would be very appropriate to use images of pretty girls for betting offers since most of the target audience is men.
Emphasize benefits
Highlight the potential rewards of betting, showcasing the excitement and enjoyment they offer. Specify the exact amount of discounts and bonuses in numbers, so that your offer is credible and clear.
Include a clear call-to-action (CTA)
Directly communicate what action users should take, such as “Join Now,” “Bet Today” or “Claim Your Bonus.”
Tailor creatives to specific sports or events
Create a sense of urgency and convey the limited time availability of the event, by incorporating a compelling showtime countdown or other limit options. Utilize sports-themed creatives to resonate with the target audience based on popular sports in the target GEOs. Images of famous athletes can boost your ROI many times.
In addition to traditional advertising methods, partnerships with sports teams, leagues, and events have become a key strategy. These partnerships not only enhance brand visibility but also offer exclusive content and betting opportunities, further engaging fans and driving participation.
Underline the sport
Consider local sports preferences and adapt the advertising strategy accordingly.
Keep your landing page in mind
To maximize the effectiveness of your betting ad campaigns and drive quality traffic to your offers, care about the landing page you redirect users that click your ad. Landing pages should entice users with an engaging visual look and feel, easy-to-use interface and mobile-friendly design. Use compelling headlines, clear calls-to-action, and persuasive content to encourage visitors to take the desired action.
Here are some successful landing pages. Adopt these betting advertising ideas when promoting your offers.
You certainly won’t miss the mark if you’re tailored to the current event. However, you can experiment with different creatives within the approach at the same time. It’s recommended to test 5 creatives at least, no matter the tactics you implement. You never know what’s going to work: images of renowned athletes or hot girls with soccer balls in their hands, for example.
Choose TOP GEOs for Betting Advertising
Selecting the right geographic locations for betting advertising depends on the specific offer and target audience preferences.
Some top GEOs for betting offers include:
Sport betting preferences by countries
United Kingdom: Known for its strong sports betting culture, particularly football (soccer), horse racing, and cricket;
France: It’s another prominent market for betting offers, known for its enthusiasm for football, horse racing, and tennis. The country has a rich history in these sports, with prestigious events like the Tour de France and the French Open;
United States: Offers potential for various sports betting options, including basketball, American football, baseball, and hockey;
Germany: Popular for betting on football, Formula 1, tennis, and handball;
Australia: Rugby, Australian rules football, cricket, and horse racing are warmly welcomed in this GEO;
Brazil: It’s a vibrant market for betting, with a strong affinity for football. Other popular sports in Brazil include mixed martial arts (MMA), volleyball, Formula 1, and basketball.
Brilliant Tips to Amplify Your Betting Ad Campaigns
Betting advertising isn’t rocket science, fortunately. Just choose the right GEO, pick up enticing creatives and take note of the following handy tips to succeed:
Continuously monitor the performance of different creatives, analyze data, and make data-driven adjustments to optimize campaigns for better results;
Betting offers as others across affiliate marketing have a quality to burn out from time to time, so use ad spy tools to stay up to date;
Don’t dwell on the same bundle. The only thing you can be confident about is using a local-based language. Keep that in mind when making each of your creative;
Make a user flow as clear as possible by describing all required steps on the landing page: from signing up to getting a bonus;
Smartphones allow bettors to place their wagers anytime, anywhere, so be sure to make your landing page adaptable for mobiles.
Finally, the success of betting ad campaigns strongly depends on the offers. One of the proven affiliate program you can join in 2024 is Partners 1xBet. Guys offer ready-made promo materials and recommendations on sources and GEO for promoting their offer. You can read about the Partners 1xBet affiliate program in detail in our blog.
Conclusion
Successfully advertising betting offers requires a strategic approach that covers choosing effective ad formats, creating captivating creatives, and selecting GEOs aligned with target audience interests. By implementing these tips and leveraging the expertise of specialized ad networks, affiliates can boost their betting ad campaigns and maximize their potential for success in this dynamic industry.
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.
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Betting goes beyond earning money — it has become closely intertwined with the culture of many countries. People immerse themselves in the excitement of placing bets, analyzing odds, and eagerly awaiting the outcomes. In some regions, the love for gambling runs deep, further strengthening the connection between their customs and betting. That’s why Betting is one of the key verticals in affiliate marketing.
This article explores strategies to help affiliates navigate this captivating realm and unlock its potential. We’ll share precious practices toward promoting Betting and successful ideas for making engaging creatives.
Betting in Affiliate Marketing: Offers and Cost Models
Betting encompasses 2 offer types: Sports and Esports.
Sports Betting advertising revolves around traditional sports events. The most popular sports for Betting are football, baseball, cricket, tennis and horse racing.
Esports Betting focuses on competitive video gaming. The potential for betting in esports is constantly growing as the number of gamers and enthusiasts continues to elevate.
Click the picture to enlarge:
Popular esport tournaments. Source: EsportsBets
Affiliates have the opportunity to dive into this booming niche by forming partnerships with bookmakers and online betting platforms.
This is important to know about Betting:
There are a lot of restrictions and limitations on the betting vertical, especially in countries where bookmakers are closely regulated. Affiliates must comply with local laws, obtain necessary licenses, and follow advertising policies set by ad networks and platforms like social media networks and search engines need to be followed.
Partners offer advertisers collaboration terms based on the next pricing models:
CPA (Cost Per Action). Advertisers are generally paid for desired end actions, such as registration or the deposit made by fresh players. Cost-per-install offers are less common;
Revenue Share (Revshare). As the name implies, advertisers get a portion of the bookmaker’s revenue per each attracted user. This way, bookmakers share their incomes with advertisers. They also define the percentage of future earnings for advertisers.
CPA+Revshare. It is a combined model which merges two previous ones. Advertisers work on the CPA model when it comes to only user registrations. And in the rest cases, they profit from Revshare deals.
The CPA model will be preferable for affiliates who are long to earn money quickly. Experienced marketers can try to use the Revshare model provided that they don’t hope to get rich in a moment. The hybrid model offers an optimal approach for passive income generation.
How to Advertise Betting Offers
Alongside such popular choices for promoting as Facebook ads, SEO and Google ads, push ads and popunders can deliver equally good results. Push ads are notifications that appear on users’ devices, conveying targeted messages and driving engagement. Popunders, on the other hand, open in a new browser window beneath the current page, ensuring maximum visibility. Apart from these, other recommended ad formats include banner ads, native ads, and video ads.
In addition to the ad formats, it’s worth mentioning ad networks that specialize in driving betting traffic. These networks have a deep understanding of the industry and can provide targeted traffic to betting offers. Some notable ad networks in this niche include Zeropark, PropellerAds, and Evadav. You’ll find more options in our article about the best betting ad networks.
If you’re still looking for the right offer, choose any from our selection of top sports affiliate programs:
We’ll share tips on how to make betting ads that attract users and unleash some tricks for creating fruitful betting ad campaigns.
Make Betting Ads Creatives: Best Practices for Advertising
To effectively advertise betting offers, it is paramount to create compelling and visually appealing creatives that resonate with the target audience. Here are some best practices for crafting impactful creatives.
Use eye-catching visuals
Incorporate vibrant colors, high-quality images, and engaging graphics that capture attention. Besides, it would be very appropriate to use images of pretty girls for betting offers since most of the target audience is men.
Emphasize benefits
Highlight the potential rewards of betting, showcasing the excitement and enjoyment they offer. Specify the exact amount of discounts and bonuses in numbers, so that your offer is credible and clear.
Include a clear call-to-action (CTA)
Directly communicate what action users should take, such as “Join Now,” “Bet Today” or “Claim Your Bonus.”
Tailor creatives to specific sports or events
Create a sense of urgency and convey the limited time availability of the event, by incorporating a compelling showtime countdown or other limit options. Utilize sports-themed creatives to resonate with the target audience based on popular sports in the target GEOs. Images of famous athletes can boost your ROI many times.
In addition to traditional advertising methods, partnerships with sports teams, leagues, and events have become a key strategy. These partnerships not only enhance brand visibility but also offer exclusive content and betting opportunities, further engaging fans and driving participation.
Underline the sport
Consider local sports preferences and adapt the advertising strategy accordingly.
Keep your landing page in mind
To maximize the effectiveness of your betting ad campaigns and drive quality traffic to your offers, care about the landing page you redirect users that click your ad. Landing pages should entice users with an engaging visual look and feel, easy-to-use interface and mobile-friendly design. Use compelling headlines, clear calls-to-action, and persuasive content to encourage visitors to take the desired action.
Here are some successful landing pages. Adopt these betting advertising ideas when promoting your offers.
You certainly won’t miss the mark if you’re tailored to the current event. However, you can experiment with different creatives within the approach at the same time. It’s recommended to test 5 creatives at least, no matter the tactics you implement. You never know what’s going to work: images of renowned athletes or hot girls with soccer balls in their hands, for example.
Choose TOP GEOs for Betting Advertising
Selecting the right geographic locations for betting advertising depends on the specific offer and target audience preferences.
Some top GEOs for betting offers include:
Sport betting preferences by countries
United Kingdom: Known for its strong sports betting culture, particularly football (soccer), horse racing, and cricket;
France: It’s another prominent market for betting offers, known for its enthusiasm for football, horse racing, and tennis. The country has a rich history in these sports, with prestigious events like the Tour de France and the French Open;
United States: Offers potential for various sports betting options, including basketball, American football, baseball, and hockey;
Germany: Popular for betting on football, Formula 1, tennis, and handball;
Australia: Rugby, Australian rules football, cricket, and horse racing are warmly welcomed in this GEO;
Brazil: It’s a vibrant market for betting, with a strong affinity for football. Other popular sports in Brazil include mixed martial arts (MMA), volleyball, Formula 1, and basketball.
Brilliant Tips to Amplify Your Betting Ad Campaigns
Betting advertising isn’t rocket science, fortunately. Just choose the right GEO, pick up enticing creatives and take note of the following handy tips to succeed:
Continuously monitor the performance of different creatives, analyze data, and make data-driven adjustments to optimize campaigns for better results;
Betting offers as others across affiliate marketing have a quality to burn out from time to time, so use ad spy tools to stay up to date;
Don’t dwell on the same bundle. The only thing you can be confident about is using a local-based language. Keep that in mind when making each of your creative;
Make a user flow as clear as possible by describing all required steps on the landing page: from signing up to getting a bonus;
Smartphones allow bettors to place their wagers anytime, anywhere, so be sure to make your landing page adaptable for mobiles.
Finally, the success of betting ad campaigns strongly depends on the offers. One of the proven affiliate program you can join in 2024 is Partners 1xBet. Guys offer ready-made promo materials and recommendations on sources and GEO for promoting their offer. You can read about the Partners 1xBet affiliate program in detail in our blog.
Conclusion
Successfully advertising betting offers requires a strategic approach that covers choosing effective ad formats, creating captivating creatives, and selecting GEOs aligned with target audience interests. By implementing these tips and leveraging the expertise of specialized ad networks, affiliates can boost their betting ad campaigns and maximize their potential for success in this dynamic industry.
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.
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