Top push ad networks

HilltopAds Review 2023: Client-focused Ad Network for Advertisers and Publishers

HilltopAds is an easy sef-serve platform for advertisers and publishers

Main info

  • 73 billion impressions monthly
  • 0.01 Minimal CPC for in-page push ads
  • Worldwide
  • $50 minimal deposit
  • CPC, CPM, CPA

Ad formats

  • Popunders
  • In-page push ads
  • Video ads (pre-roll)
  • Banners
  • Direct links

The best verticals

  • Sweepstakes
  • Dating
  • Adult
  • Gambling 
  • VPN
  • Online Finance

Payment methods

Bitcoin, Capitalist, Paxum, PayPal, Wire Transfer, ePayservice, Webmoney, USDT (ERC20 and TRC20)

Conversion tracking

8 integrated trackers

Adult ads

Adult campaigns are allowed to run

HilltopAds is a UK-based ad platform hosted on its own server. Focusing on cutting-edge ad technologies, they have got an innovative ad platform off the ground. The network operates globally catering to all affiliate camps: advertisers and publishers. Traffic driven via the ad network is monetized through the following ad formats: popunders, banners, in-page push ads, direct links, video ads (pre-roll). 

In this HilltopAds review, we’ll gradually reveal all dimensions of the network and answer the questions about benefits and drawbacks of the network. 

HilltopAds Ad Network History 

Launched in 2013, HilltopAds emerged with a grand vision. The firm was aimed to concentrate on building an ad serving optimization technology with a particular focus on web and mobile traffic monetization. This strategy resulted in a reliable product that partners across the globe appreciate. 

HilltopAds Overview: Ad Formats and Reach

Powered by RTB system, HilltopAds provides users with a solid ad inventory allowing them to reach a greater number of leads. In general, the platform’s ad coverage makes up 73 billion impressions per month. The traffic is sold on a CPM, CPC and CPA basis. The most profitable GEOs are tier-1 countries, Europe, Eastern Asia, Southern Asia, South Eastern Asia, and North America.

HilltopAds at a glance

  • Reach: 73 billion+ impressions monthly
  • GEO: Worldwide
  • 5 ad formats: Popunders, Banners, In-page push, Direct links, Video ads (pre-roll)
  • Market Segment: Advertisers and publishers

Advertisers handle their personal account with ease, not to mention professionals who have tested many similar platforms. All users will be assisted by the dedicated manager, regardless of their skills The risks are minimal even for novices – users can start from only $50 to test the platform and try their hand.

Publishers find collaboration with HillTopAds mutually beneficial for sure, no matter what experience they have. The network welcomes traffic coming from new sites and is loyal to niche sites. Additional perks for publishers are anti-block technology, 24/7 support and no transaction fees. 

The multilingual interface, available in 10 languages, is appreciated by both advertisers and publishers: EN, ES, PT, AR, CN, RU, IN, ID, VN, TH. 

Keep in mind that HilltopAds is good for generating mobile traffic. The platform enters the top of mobile ad networks in 2023. 

Traffic Specifics 

Top facts about HilltopAds traffic: 

  • Pop ads and video formats are well-converted here; 
  • In-house system for traffic protection – suspicious activities can’t adversely affect traffic quality; 
  • Only direct publishers – this approach alongside in-house anti-fraud tools applied warrants that HilltopAds traffic is safe; 
  • Top regions to target – US, BR, DE, IN, ID, EG, FR, GB, CN, RU, PL; 
  • Traffic is broken down into categories as per users’ activity: High, Medium, Low;
  • Adult traffic availability. 

Traffic-wise, HilltopAds is a legit platform worth considering. Test their traffic in practice!

Grab the promo code ALLPUSHNT and get 20% off your first deposit.

How to Get Started: Quick Guide for Advertisers 

Without wasting any more time, let’s start HilltopAds testing as if we were advertisers. 

Step 1. Sign Up 

Go through the registration stage to join the HilltopAds community. The required information is quite brief: role (advertiser/publisher), name, email, password. That’s it. The only thing left to do is to verify the account via email. 

Click to enlarge

Step 2. Leave your data in the My account section 

To get access to replenishment account options, you need to leave invoice information. In addition, you will be able to update your profile details, change the valid password and other settings related to security and API. 

Click to enlarge

Step 3. Log in and add funds 

HilltopAds is onboarding their users very carefully. Once you drop to HilltopAds Dashboard, you’ll discover the video that features account interface and another guide devoted to campaign launch. Both onboarding materials are exhaustive enough so check out them first before moving forward. 

Having learned guides to campaign running, you may cut to the chase adding funds. 

You can pay by using the following options: 

  • Bitcoin; 
  • Capitalist; 
  • Paxum; 
  • PayPal; 
  • Wire Transfer; 
  • Payservice;
  • Webmoney;
  • USDT (ERC20 and TRC20). 

The HiltopAds minimal deposit is $50. 

The payment is made every 7 days on Tuesday, and a 7-day hold system is in place. 

Step 4. Create a campaign 

Go to Manage campaigns section* to create your campaign. Click the Add campaign button to kick off. 

Click to enlarge

At the onset, you’ll have to define: 

  • Campaign name
  • Ad formats and platforms – choose from the dropbox available ad types together with the platform (mobile desktop);
  • Conversion type – advertiser can pay for clicks, impressions, or CPA by request; 
  • Traffic channel – there are 6 options that combine mainstream/adult traffic with various levels of users’ engagement; 
  • Cappings – this option determines the number of impressions per user. 

*This page is that you come back to for managing your future campaigns. As the screenshot shows above, it reflects IDs, campaign names, cappings, duration, limits and other parameters. 

Step 5. Check out traffic volumes 

According to the ad format, traffic channel and GEO, the system can estimate traffic volume. This option is available at the left sidebar menu as well (Estimation tools).

Click to enlarge

Here, beyond enumerated parameters, you can also calculate the amount of traffic by Browser and OS. 

Click to enlarge

As it turns out, Estimation tools work for popunder and video ad traffic, but not for in-page push. Recommended bids are reflected for CPM only. 

Step 6. Choose targeting options 

HilltopAds can boast advanced targeting, especially for mobiles. 

Here are all parameters you can choose for wise targeting: 

  • Geo; 
  • Device type; 
  • Device options: Browser, OS, OS Versions, Language;
  • Mobile carrier; 
  • Connection type; 
  • IP Range; 
  • Brand mobile device; 
  • ISP; 
  • App. 

Some options are available by request. To target USA states, or cities, appeal to the manager. 

Step 7. Set limits by impressions, budget and time 

Skipping the automatic optimization stage for now, we get down to campaign limits. Ad campaigns within HilltopAds can be restricted by impressions and budget across the day or in total. Getting to the point: a minimum number of impressions a day – 15000, the lowest daily budget – $20. 

Click to enlarge

Evenly/Asap: yes 

Schedule time: all timezones acceptable 

Step 8. Make creatives and choose the bid 

Upload a creative for your campaign (formats: png, jpg and gif). All attributes of a push creative are here: icon, large, image, title and description.

Click to enlarge

Estimated traffic volumes can help you determine the right bid. 

Step 10. Set up postback 

Before you run your campaign, set up postback to track conversions (Trackers tab).

The platform is integrated with the following trackers: 

  • BeMob; 
  • Keitaro; 
  • AdsBridge; 
  • AppsFlyer; 
  • Voluum; 
  • Redtrack; 
  • Binom;
  • Peerclick. 

Head to the Trackers section, select your preferred tracker in the Setup tracking tab, and copy the postback link. Simply paste the link into the required field in your tracker’s personal account, and you’re all set! 

Test conversion: yes

Campaign moderation on the platform is instant! It’s a great thing for HilltopAds advertisers! 

To keep tracking campaign statistics, follow the relevant page. 

Click to enlarge

The statistics data can be grouped as per date, hour, zone, format, GEO, device options, connection type and so on. 

Optimization Features 

Just as HilltopAds earning tricks, all optimization features come down to automatic rules. They call this Automatic Optimization and this feature is considered one of the most efficient tools among others to work with campaign traffic. Rule-based optimization in HilltopAds revolves around adding sources in blacklist when failure to meet conditions related to impressions, spend, conversions and eCPA (Revenue/Conversions).

Click to enlarge

Support 

Assistance from a personal manager is offered to all partners through Skype, Telegram, Email, or Live Chat. They are available to help you with campaign setup, optimization, and any other inquiries or concerns you may have. Regardless, the FAQ section can answer the most common questions. 

HilltopAds verticals 

HilltopAds handles all verticals, but the cream of the crop are these: 

  • Sweepstakes; 
  • Dating; 
  • Adult; 
  • VPN; 
  • Gambling; 
  • Online Finance. 

Hilltop Ads Advantages and Disadvantages 

As usual, let’s start with the benefits and spice them up with some flaws. 

Pros:

  • Wide ad reach
  • HilltopAds low pricing
  • Advanced mobile targeting options, including apps and devices brands
  • Many payment methods to deposit. Crypto is accepted
  • All time zones available to schedule a campaign
  • Multilingual interface (10 languages)
  • Traffic segments: Low, Medium, High
  • Good onboarding resources

Cons:

  • Not so many optimization features compared to competitors
  • There are no possibility to value HilltopAds CPC rates for push traffic

HilltopAds Advertising Network: Is it Worth It? 

HilltopAds appears to be a prospective ad platform with numerous benefits, such as a wide reach, diverse ad formats, and excellent mobile targeting options. The low entry barrier also makes it appealing for advertisers of all levels. However, the limited optimization features and insufficient traffic insights might be areas where it falls short compared to other ad networks. 

Referral program: yes (5% for both publishers and advertisers) 

HilltopAds Review 2023: Key Thoughts

HilltopAds is a well-established ad platform that has successfully positioned itself in the industry since its launch in 2013. Their great exposure, advanced targeting, and low entry cost make it an attractive choice for advertisers seeking global exposure, while publishers will be enchanted by the anti-ad blocking solution, 24/7 support and fee-free transactions.

We would recommend testing this platform to attract mobile traffic in tier-1 and tier-2 countries.

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HilltopAds Review 2023: Client-focused Ad Network for Advertisers and Publishers

HilltopAds is an easy sef-serve platform for advertisers and publishers

Main info

  • 73 billion impressions monthly
  • 0.01 Minimal CPC for in-page push ads
  • Worldwide
  • $50 minimal deposit
  • CPC, CPM, CPA

Ad formats

  • Popunders
  • In-page push ads
  • Video ads (pre-roll)
  • Banners
  • Direct links

The best verticals

  • Sweepstakes
  • Dating
  • Adult
  • Gambling 
  • VPN
  • Online Finance

Payment methods

Bitcoin, Capitalist, Paxum, PayPal, Wire Transfer, ePayservice, Webmoney, USDT (ERC20 and TRC20)

Conversion tracking

8 integrated trackers

Adult ads

Adult campaigns are allowed to run

HilltopAds is a UK-based ad platform hosted on its own server. Focusing on cutting-edge ad technologies, they have got an innovative ad platform off the ground. The network operates globally catering to all affiliate camps: advertisers and publishers. Traffic driven via the ad network is monetized through the following ad formats: popunders, banners, in-page push ads, direct links, video ads (pre-roll). 

In this HilltopAds review, we’ll gradually reveal all dimensions of the network and answer the questions about benefits and drawbacks of the network. 

HilltopAds Ad Network History 

Launched in 2013, HilltopAds emerged with a grand vision. The firm was aimed to concentrate on building an ad serving optimization technology with a particular focus on web and mobile traffic monetization. This strategy resulted in a reliable product that partners across the globe appreciate. 

HilltopAds Overview: Ad Formats and Reach

Powered by RTB system, HilltopAds provides users with a solid ad inventory allowing them to reach a greater number of leads. In general, the platform’s ad coverage makes up 73 billion impressions per month. The traffic is sold on a CPM, CPC and CPA basis. The most profitable GEOs are tier-1 countries, Europe, Eastern Asia, Southern Asia, South Eastern Asia, and North America.

HilltopAds at a glance

  • Reach: 73 billion+ impressions monthly
  • GEO: Worldwide
  • 5 ad formats: Popunders, Banners, In-page push, Direct links, Video ads (pre-roll)
  • Market Segment: Advertisers and publishers

Advertisers handle their personal account with ease, not to mention professionals who have tested many similar platforms. All users will be assisted by the dedicated manager, regardless of their skills The risks are minimal even for novices – users can start from only $50 to test the platform and try their hand.

Publishers find collaboration with HillTopAds mutually beneficial for sure, no matter what experience they have. The network welcomes traffic coming from new sites and is loyal to niche sites. Additional perks for publishers are anti-block technology, 24/7 support and no transaction fees. 

The multilingual interface, available in 10 languages, is appreciated by both advertisers and publishers: EN, ES, PT, AR, CN, RU, IN, ID, VN, TH. 

Keep in mind that HilltopAds is good for generating mobile traffic. The platform enters the top of mobile ad networks in 2023. 

Traffic Specifics 

Top facts about HilltopAds traffic: 

  • Pop ads and video formats are well-converted here; 
  • In-house system for traffic protection – suspicious activities can’t adversely affect traffic quality; 
  • Only direct publishers – this approach alongside in-house anti-fraud tools applied warrants that HilltopAds traffic is safe; 
  • Top regions to target – US, BR, DE, IN, ID, EG, FR, GB, CN, RU, PL; 
  • Traffic is broken down into categories as per users’ activity: High, Medium, Low;
  • Adult traffic availability. 

Traffic-wise, HilltopAds is a legit platform worth considering. Test their traffic in practice!

Grab the promo code ALLPUSHNT and get 20% off your first deposit.

How to Get Started: Quick Guide for Advertisers 

Without wasting any more time, let’s start HilltopAds testing as if we were advertisers. 

Step 1. Sign Up 

Go through the registration stage to join the HilltopAds community. The required information is quite brief: role (advertiser/publisher), name, email, password. That’s it. The only thing left to do is to verify the account via email. 

Click to enlarge

Step 2. Leave your data in the My account section 

To get access to replenishment account options, you need to leave invoice information. In addition, you will be able to update your profile details, change the valid password and other settings related to security and API. 

Click to enlarge

Step 3. Log in and add funds 

HilltopAds is onboarding their users very carefully. Once you drop to HilltopAds Dashboard, you’ll discover the video that features account interface and another guide devoted to campaign launch. Both onboarding materials are exhaustive enough so check out them first before moving forward. 

Having learned guides to campaign running, you may cut to the chase adding funds. 

You can pay by using the following options: 

  • Bitcoin; 
  • Capitalist; 
  • Paxum; 
  • PayPal; 
  • Wire Transfer; 
  • Payservice;
  • Webmoney;
  • USDT (ERC20 and TRC20). 

The HiltopAds minimal deposit is $50. 

The payment is made every 7 days on Tuesday, and a 7-day hold system is in place. 

Step 4. Create a campaign 

Go to Manage campaigns section* to create your campaign. Click the Add campaign button to kick off. 

Click to enlarge

At the onset, you’ll have to define: 

  • Campaign name
  • Ad formats and platforms – choose from the dropbox available ad types together with the platform (mobile desktop);
  • Conversion type – advertiser can pay for clicks, impressions, or CPA by request; 
  • Traffic channel – there are 6 options that combine mainstream/adult traffic with various levels of users’ engagement; 
  • Cappings – this option determines the number of impressions per user. 

*This page is that you come back to for managing your future campaigns. As the screenshot shows above, it reflects IDs, campaign names, cappings, duration, limits and other parameters. 

Step 5. Check out traffic volumes 

According to the ad format, traffic channel and GEO, the system can estimate traffic volume. This option is available at the left sidebar menu as well (Estimation tools).

Click to enlarge

Here, beyond enumerated parameters, you can also calculate the amount of traffic by Browser and OS. 

Click to enlarge

As it turns out, Estimation tools work for popunder and video ad traffic, but not for in-page push. Recommended bids are reflected for CPM only. 

Step 6. Choose targeting options 

HilltopAds can boast advanced targeting, especially for mobiles. 

Here are all parameters you can choose for wise targeting: 

  • Geo; 
  • Device type; 
  • Device options: Browser, OS, OS Versions, Language;
  • Mobile carrier; 
  • Connection type; 
  • IP Range; 
  • Brand mobile device; 
  • ISP; 
  • App. 

Some options are available by request. To target USA states, or cities, appeal to the manager. 

Step 7. Set limits by impressions, budget and time 

Skipping the automatic optimization stage for now, we get down to campaign limits. Ad campaigns within HilltopAds can be restricted by impressions and budget across the day or in total. Getting to the point: a minimum number of impressions a day – 15000, the lowest daily budget – $20. 

Click to enlarge

Evenly/Asap: yes 

Schedule time: all timezones acceptable 

Step 8. Make creatives and choose the bid 

Upload a creative for your campaign (formats: png, jpg and gif). All attributes of a push creative are here: icon, large, image, title and description.

Click to enlarge

Estimated traffic volumes can help you determine the right bid. 

Step 10. Set up postback 

Before you run your campaign, set up postback to track conversions (Trackers tab).

The platform is integrated with the following trackers: 

  • BeMob; 
  • Keitaro; 
  • AdsBridge; 
  • AppsFlyer; 
  • Voluum; 
  • Redtrack; 
  • Binom;
  • Peerclick. 

Head to the Trackers section, select your preferred tracker in the Setup tracking tab, and copy the postback link. Simply paste the link into the required field in your tracker’s personal account, and you’re all set! 

Test conversion: yes

Campaign moderation on the platform is instant! It’s a great thing for HilltopAds advertisers! 

To keep tracking campaign statistics, follow the relevant page. 

Click to enlarge

The statistics data can be grouped as per date, hour, zone, format, GEO, device options, connection type and so on. 

Optimization Features 

Just as HilltopAds earning tricks, all optimization features come down to automatic rules. They call this Automatic Optimization and this feature is considered one of the most efficient tools among others to work with campaign traffic. Rule-based optimization in HilltopAds revolves around adding sources in blacklist when failure to meet conditions related to impressions, spend, conversions and eCPA (Revenue/Conversions).

Click to enlarge

Support 

Assistance from a personal manager is offered to all partners through Skype, Telegram, Email, or Live Chat. They are available to help you with campaign setup, optimization, and any other inquiries or concerns you may have. Regardless, the FAQ section can answer the most common questions. 

HilltopAds verticals 

HilltopAds handles all verticals, but the cream of the crop are these: 

  • Sweepstakes; 
  • Dating; 
  • Adult; 
  • VPN; 
  • Gambling; 
  • Online Finance. 

Hilltop Ads Advantages and Disadvantages 

As usual, let’s start with the benefits and spice them up with some flaws. 

Pros:

  • Wide ad reach
  • HilltopAds low pricing
  • Advanced mobile targeting options, including apps and devices brands
  • Many payment methods to deposit. Crypto is accepted
  • All time zones available to schedule a campaign
  • Multilingual interface (10 languages)
  • Traffic segments: Low, Medium, High
  • Good onboarding resources

Cons:

  • Not so many optimization features compared to competitors
  • There are no possibility to value HilltopAds CPC rates for push traffic

HilltopAds Advertising Network: Is it Worth It? 

HilltopAds appears to be a prospective ad platform with numerous benefits, such as a wide reach, diverse ad formats, and excellent mobile targeting options. The low entry barrier also makes it appealing for advertisers of all levels. However, the limited optimization features and insufficient traffic insights might be areas where it falls short compared to other ad networks. 

Referral program: yes (5% for both publishers and advertisers) 

HilltopAds Review 2023: Key Thoughts

HilltopAds is a well-established ad platform that has successfully positioned itself in the industry since its launch in 2013. Their great exposure, advanced targeting, and low entry cost make it an attractive choice for advertisers seeking global exposure, while publishers will be enchanted by the anti-ad blocking solution, 24/7 support and fee-free transactions.

We would recommend testing this platform to attract mobile traffic in tier-1 and tier-2 countries.

Related Posts

Adult CPA Marketing: A Comprehensive Guide

Adult content has the potential to sell almost anything, not to mention the inherently attractive nature of 18+ CPA offers. Undoubtedly, adult ads have a unique way of capturing attention, making it hard for users to ignore them. However, this isn’t always true. Such content can be perceived as offensive if the adult campaign is […]
read more

10 Best Adult Ad Networks in 2024

Adult advertising is one of the lucrative niches in affiliate marketing. Even though some ad channels and even countries’ laws have restrictions on adult content, the audience of porn websites is skyrocketing. People still want bread and circuses like in ancient times. So, it’s no surprise that plenty of users are interested in sex shops, […]
read more

HilltopAds Review 2023: Client-focused Ad Network for Advertisers and Publishers
Reviews

RATING

4.10

RATING

4.10