Top push ad networks

Adsterra Review 2024: Lucrative Ad Network and Your Google Adsense Alternative

Global advertising and CPA affiliate network

Main info

  • 1 billion daily impressions
  • 0.001 Minimal CPC for in-page push ads
  • 248 countries
  • $100 minimal deposit
  • CPM, CPA, CPC pricing models

Ad formats

  • Popunders
  • Banners ads
  • Native
  • Video
  • Social Bar (including In-page push and Interstitial)

The best verticals

  • Software&Utilities
  • VPN&Apps
  • E-Commerce
  • Sweepstakes
  • Finance

Payment methods

Paxum, UnionPay, Visa and Mastercard, Wire Transfer, Capitalist

Conversion tracking

8 trackers are integrated

Adsterra is a global advertising and CPA network with a Partner Care approach, generating over 1 billion ad impressions daily. Over the years, it has established itself as a reputable and competent ad network serving advertisers and publishers across an array of verticals and 248 GEOs. Among the ad types offered by Adsterra, you will find a range of ad formats: popunder ads, social bar (hot!) and in-page push notifications

Are you curious to learn more? Whether Adsterra is right for you will be revealed in this Adsterra review.

Adsterra History

Get ready to be intrigued by Adsterra, a global ad network that has a compelling backstory.

The company was founded in 2013 by a bunch of friends who were experts in web development and affiliate marketing with (as of now) 20+ years of experience. What began as a small company quickly grew into one of the most successful digital marketing networks worldwide, collaborating with more than 33k businesses. Today Adsterra is a recognizable brand respected by many players in the industry.

Adsterra Overview

The ad network has a robust security system, transparent stats, and a dedicated support team to ensure that its partners get genuine traffic and high-quality service. 

The Social Bar is possibly the most noteworthy ad format at Adsterra. This format is aimed to increase click-through rates (CTR)  up to 30 times and comes in several visual designs. Social Bar ads look like friendly notifications, icons, widgets, or custom lead forms. A more detailed description of the format can be found on the Adsterra website.

Adsterra at a glance

  • Reach: 1 billion impressions daily
  • GEO: 248 countries
  • 6 ad formats: Push Ads, Popunder, Video, Native, Banners, Social Bar
  • Market Segment: Advertisers and affiliate marketers, publishers

Beyond a unique ad format, Adsterra is proud of its partner care approach focused on building long-term, mutually beneficial relationships with its partners. By providing high-quality support and guidance, the company strives to help its partners achieve their goals and maximize their revenue potential. In addition to their partner care approach, Adsterra offers a valuable resource for its members: a free affiliate marketing course.

By using Adsterra, publishers can make more profits from their website traffic while advertisers can benefit from increased exposure. Affiliates who can utilize the ad platform, including as CPA network, gain the most advantage. For sure, they will be overjoyed by the “Wishlists offers” section in the advertising account. 

Adsterra Network Traffic by Ad Formats

Adsterra traffic comes from over 28,000 direct publishers worldwide. Provided traffic categories: Mainstream and Niche. Also, users are free to run their ad campaigns on overall traffic. 

Rather than classic push ads, Adsterra provides Social Bar, a new revolutionary ad format. According to the Adsterra Traffic Chart, Social Bar ad campaigns deliver the highest ROI for users.

Click to enlarge

Interesting social bars examples are video bars, custom banners ads and animated coupons. 

Click to enlarge

The juicy thing regarding Adsterra traffic is its anti-Adblock technology that helps to get around the restrictions on showing ads. The technology guarantees at least a 20% addition to your revenue. Your ads will reach such users without obstruction and may even have higher CTR because these users are not accustomed to advertisements.

How to Get Started on Adsterra 

The first thing you need to do when creating an ad campaign is to register. 

Let’s get started. 

Step 1. Sign Up

Fill in the registration form you see after clicking the Sign Up button.  

As you proceed with the form, you may find out that the platform works based on the CPA model apart from CPC and CPM. This fact sticks Adsterra out among a multitude of similar solutions. 

Click to enlarge

Having done the formal steps, we go to the Adsterra account for advertisers. The first thing we see is a video onboarding tour with a time code, allowing users to come back to the right part as they need easily. The care approach is in action! The video tour itself is about the process of the campaign setup, account options and the peculiarities of available ad formats. 

Step 2. Add funds

Depending on the payment method, users can replenish their accounts independently or by request. To make a deposit, go to the Finance tab and follow the instructions.

Acceptable payment options:

  • Bank cards;
  • Paxum;
  • Wire Transfer;
  • Capitalist.

If you wish to top up your account via Wire or Capitalist, contact your manager.

Click to enlarge

The Adsterra minimal deposit is $100 for almost all payment modes except for Wire, which requires $1000. 

Step 3. Install Conversion Tracking

A postback is a must for running a CPA campaign and strongly recommended when selecting the rest of the Adsterra pricing models. In the first case, you would be able to track the conversions you pay for. When it goes to CPC and CPM models, the postback provides you with the data you can use for better optimization. 

The setting up tracker option is available on the Tracking tab. 

Click to enlarge

Adsterra is integrated with the popular conversion tracking solutions on the market:

  • Hasoffers
  • Cake
  • Voluum
  • Binom
  • BeMob
  • Keitaro
  • Adsbridge
  • RedTrack

There is an option to test whether a conversion tracking system works properly and choose a postback type. The rationale for choosing a postback type is based on the currency you are going to use and the need to keep track of the conversion price.

Step 3. Create a Campaign

Click “Create Campaign” and get down to the long-awaited part – creating the first ad campaigns. Actually, the previous steps – signing up, onboarding, conversion tracking setup and adding funds – don’t take much time thanks to the easy-to-navigate platform and user-friendly interface.

Before you start setting up your ad campaign, we advise checking out the Freebies and Bonuses section.

As a respectful ad network, Adterra collaborates with many services, including spy tools, trackers and web analytics systems. So benefit from the perks Adsterra partners share.  

Pinpoint some general details

Click to enlarge

In the General setup tab, set the name of your campaign. The team recommends using the offer name to recognize the campaign easily further. 

Next, choose your preferred connection type and pricing type: CPA, CPC or CPM model. As CPA is usually more expensive than the others, it is less common as a cost model. At the same time, this strategy can wind up the most profitable. So Adsterra offers the alternative which is testing CPM zones for detecting promising traffic sources before launching the CPA ad campaign. 

The following steps are to add the landing URL, choose the ad format and the device type. You can upload the landing page preview if you are long to speed up the verification process.

Define the GEO, budget and time of campaign start

Modify other settings under the General tab based on your requirements.

  • Countries
Click to enlarge

It is possible to assign individual bids to each country you target. When picking the CPC or CPM pricing model, you can make use of the Traffic Estimator to predict the approximate either Adsterra CPC rates or its CPMs that vary by the GEO and other campaign settings. As for CPA campaigns, the test is needed first. 

  • Make creatives

You can add an unlimited number of creatives to your campaigns.

  • Budget
Click to enlarge

Here you can set a budget, including a test one to run CPA ad campaigns. The budget can be unlimited if you wish. 

  • Time of start 

This section perhaps replaces the campaign schedule. You can point out the time of start which is quite convenient for promoting some specific offers, but there are no possibilities to set up users’ time zones and limit ad displays on the weekend or workdays. 

The tweaked ad campaign can already be launched even at this stage, without setting up device options and capping. This is an option for those who want to go for a test drive or are not fussy about the remaining settings. 

Set up targeting options, cappings&limits

Adjust your targets by the following device characteristics: 

  • OS;
  • Carrier;
  • Browser language;
  • Browser.

Then, go to the Capping & Limits setup tab.

Click to enlarge

Frequency and spending limits are advanced enough here as the user can set them by hours which gives full control over the budget and ad display. 

The minimal budget per day is $25. 

Step 4. Optimize your ad campaign with Advanced settings

Depending on the data you already have or your experience, create whitelists and blacklists. You can also set your IP targeting to focus on certain IP ranges or exclude them. 

The final touch is configuring custom bids. Since each ad campaign is unique, advertisers can fine-tune their ad campaigns according to the data received from the tracker to generate the best ROI.

Click to enlarge

Check the preview after you’ve finished setting everything up. It’s a handy thing that we really appreciate on the Adsterra advertising platform.

Click to enlarge

Click start and wait for Adsterra to approve. As a rule, the campaign moderation takes up to 12 hours. 

How to Use Adsterra Optimization Features

Advertisers can have complete control over their campaigns with the Adsterra platform, setting up custom bids and creating whitelists and blacklists. 

Each offer is individual and may require a different approach when it comes to bidding, which is where custom bids come in handy. Thanks to custom bids, advertisers can set bids for their campaigns based on their own statistics, rather than relying on the average results provided by Estimator. 

Whitelists&blacklists is another powerful tool for advertisers on Adsterra. Whitelists allow advertisers to select specific websites or apps where they want their ads to be displayed. This can be particularly useful for targeting a specific audience or ensuring that their ads are being shown on high-quality websites. On the other hand, blacklists allow advertisers to avoid low-quality websites or sites or non-relevant sources.

Top Verticals Offered by Adsterra

Adsterra earning tricks lie in how well you utilize its various ad formats with its top-performing verticals.

The best verticals at Adsterra:

  • VPN and Apps;
  • Software & Utilities;
  • Sweepstakes;
  • Finance;
  • Subscriptions;
  • iGaming;
  • eCommerce.

Adsterra Support

Whatever problem you may face on the platform, the support team is ready to help you adjust your campaigns to get the maximum profit. You can reach the support through Skype, instant messengers, email, and Live Chat right on the ad platform. The support team is in touch 24/7. 

Is Adsterra Advertising Network safe?

To steer clear of the increasing threat of ad fraud and prevent its advertisers from getting victims, Adsterra equipped its platform with a three-level security system. It can detect and filter out bot traffic and provide a risk-free environment for its advertisers. Traffic is checked not only automatically, but also manually.

Pros and Cons of Adsterra

Is Adsterra good? We won’t be able to answer that without weighing Adsterra advantages and disadvantages.

Pros:

  • Multiple ad formats: Social Bar, In-page Push Ads, Popunder and more
  • High-quality traffic from over 28,000 direct publishers worldwide
  • A/B test up to 15 creatives and scale
  • Award-winning performance, including recognition as the top ad network by OfferVault (2022)
  • Easy-to-use platform with helpful hints in the advertising account to guide users through the UI
  • Anti-Adblock technology to widen ad reach
  • Personal manager support and 24/7 support
  • Custom Bid allowing for saving the budget
  • In-house 3-level ad fraud system

Сons:

  • No rule-based optimization and traffic groups by quality
  • Payment methods are limited
  • Lack of the schedule options

Adsterra Ad Network: Is it Worth It?

Adsterra is a legit and worthwhile platform for advertisers due to its high-quality traffic from 28K+ direct publishers internationally and wide ad coverage equal to 1 billion impressions daily. The Social Bar is alone worth it, not to mention multiple benefits. As shown by the Traffic chart on the platform, its Social bar format has proven to be successful in making a great profit. 

Take a look at case studies to see how other companies have used the format effectively.

Case study with Social Bar (iGaming, Thailand)

Case study with Social Bar (iGaming, Portugal)

Furthermore, Adsterra has been repeatedly awarded. The company was named as a top ad network by OfferVault in 2022. This year, it was recognized as the best native advertising network by the Affbank Award as well. 

Adsterra Review 2024: Final Thoughts

If you’ve been looking for a way to automate your ad campaign management, Adsterra might be the solution. The ad network team has developed an easy and intuitive platform that can help you launch ad campaigns in a flash. While there may be some drawbacks, the benefits of using Adsterra make it a vibrant ad network in the competitive world of affiliate marketing, and the trust of numerous partners backs it up.

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Adsterra Review 2024: Lucrative Ad Network and Your Google Adsense Alternative

Global advertising and CPA affiliate network

Main info

  • 1 billion daily impressions
  • 0.001 Minimal CPC for in-page push ads
  • 248 countries
  • $100 minimal deposit
  • CPM, CPA, CPC pricing models

Ad formats

  • Popunders
  • Banners ads
  • Native
  • Video
  • Social Bar (including In-page push and Interstitial)

The best verticals

  • Software&Utilities
  • VPN&Apps
  • E-Commerce
  • Sweepstakes
  • Finance

Payment methods

Paxum, UnionPay, Visa and Mastercard, Wire Transfer, Capitalist

Conversion tracking

8 trackers are integrated

Adsterra is a global advertising and CPA network with a Partner Care approach, generating over 1 billion ad impressions daily. Over the years, it has established itself as a reputable and competent ad network serving advertisers and publishers across an array of verticals and 248 GEOs. Among the ad types offered by Adsterra, you will find a range of ad formats: popunder ads, social bar (hot!) and in-page push notifications

Are you curious to learn more? Whether Adsterra is right for you will be revealed in this Adsterra review.

Adsterra History

Get ready to be intrigued by Adsterra, a global ad network that has a compelling backstory.

The company was founded in 2013 by a bunch of friends who were experts in web development and affiliate marketing with (as of now) 20+ years of experience. What began as a small company quickly grew into one of the most successful digital marketing networks worldwide, collaborating with more than 33k businesses. Today Adsterra is a recognizable brand respected by many players in the industry.

Adsterra Overview

The ad network has a robust security system, transparent stats, and a dedicated support team to ensure that its partners get genuine traffic and high-quality service. 

The Social Bar is possibly the most noteworthy ad format at Adsterra. This format is aimed to increase click-through rates (CTR)  up to 30 times and comes in several visual designs. Social Bar ads look like friendly notifications, icons, widgets, or custom lead forms. A more detailed description of the format can be found on the Adsterra website.

Adsterra at a glance

  • Reach: 1 billion impressions daily
  • GEO: 248 countries
  • 6 ad formats: Push Ads, Popunder, Video, Native, Banners, Social Bar
  • Market Segment: Advertisers and affiliate marketers, publishers

Beyond a unique ad format, Adsterra is proud of its partner care approach focused on building long-term, mutually beneficial relationships with its partners. By providing high-quality support and guidance, the company strives to help its partners achieve their goals and maximize their revenue potential. In addition to their partner care approach, Adsterra offers a valuable resource for its members: a free affiliate marketing course.

By using Adsterra, publishers can make more profits from their website traffic while advertisers can benefit from increased exposure. Affiliates who can utilize the ad platform, including as CPA network, gain the most advantage. For sure, they will be overjoyed by the “Wishlists offers” section in the advertising account. 

Adsterra Network Traffic by Ad Formats

Adsterra traffic comes from over 28,000 direct publishers worldwide. Provided traffic categories: Mainstream and Niche. Also, users are free to run their ad campaigns on overall traffic. 

Rather than classic push ads, Adsterra provides Social Bar, a new revolutionary ad format. According to the Adsterra Traffic Chart, Social Bar ad campaigns deliver the highest ROI for users.

Click to enlarge

Interesting social bars examples are video bars, custom banners ads and animated coupons. 

Click to enlarge

The juicy thing regarding Adsterra traffic is its anti-Adblock technology that helps to get around the restrictions on showing ads. The technology guarantees at least a 20% addition to your revenue. Your ads will reach such users without obstruction and may even have higher CTR because these users are not accustomed to advertisements.

How to Get Started on Adsterra 

The first thing you need to do when creating an ad campaign is to register. 

Let’s get started. 

Step 1. Sign Up

Fill in the registration form you see after clicking the Sign Up button.  

As you proceed with the form, you may find out that the platform works based on the CPA model apart from CPC and CPM. This fact sticks Adsterra out among a multitude of similar solutions. 

Click to enlarge

Having done the formal steps, we go to the Adsterra account for advertisers. The first thing we see is a video onboarding tour with a time code, allowing users to come back to the right part as they need easily. The care approach is in action! The video tour itself is about the process of the campaign setup, account options and the peculiarities of available ad formats. 

Step 2. Add funds

Depending on the payment method, users can replenish their accounts independently or by request. To make a deposit, go to the Finance tab and follow the instructions.

Acceptable payment options:

  • Bank cards;
  • Paxum;
  • Wire Transfer;
  • Capitalist.

If you wish to top up your account via Wire or Capitalist, contact your manager.

Click to enlarge

The Adsterra minimal deposit is $100 for almost all payment modes except for Wire, which requires $1000. 

Step 3. Install Conversion Tracking

A postback is a must for running a CPA campaign and strongly recommended when selecting the rest of the Adsterra pricing models. In the first case, you would be able to track the conversions you pay for. When it goes to CPC and CPM models, the postback provides you with the data you can use for better optimization. 

The setting up tracker option is available on the Tracking tab. 

Click to enlarge

Adsterra is integrated with the popular conversion tracking solutions on the market:

  • Hasoffers
  • Cake
  • Voluum
  • Binom
  • BeMob
  • Keitaro
  • Adsbridge
  • RedTrack

There is an option to test whether a conversion tracking system works properly and choose a postback type. The rationale for choosing a postback type is based on the currency you are going to use and the need to keep track of the conversion price.

Step 3. Create a Campaign

Click “Create Campaign” and get down to the long-awaited part – creating the first ad campaigns. Actually, the previous steps – signing up, onboarding, conversion tracking setup and adding funds – don’t take much time thanks to the easy-to-navigate platform and user-friendly interface.

Before you start setting up your ad campaign, we advise checking out the Freebies and Bonuses section.

As a respectful ad network, Adterra collaborates with many services, including spy tools, trackers and web analytics systems. So benefit from the perks Adsterra partners share.  

Pinpoint some general details

Click to enlarge

In the General setup tab, set the name of your campaign. The team recommends using the offer name to recognize the campaign easily further. 

Next, choose your preferred connection type and pricing type: CPA, CPC or CPM model. As CPA is usually more expensive than the others, it is less common as a cost model. At the same time, this strategy can wind up the most profitable. So Adsterra offers the alternative which is testing CPM zones for detecting promising traffic sources before launching the CPA ad campaign. 

The following steps are to add the landing URL, choose the ad format and the device type. You can upload the landing page preview if you are long to speed up the verification process.

Define the GEO, budget and time of campaign start

Modify other settings under the General tab based on your requirements.

  • Countries
Click to enlarge

It is possible to assign individual bids to each country you target. When picking the CPC or CPM pricing model, you can make use of the Traffic Estimator to predict the approximate either Adsterra CPC rates or its CPMs that vary by the GEO and other campaign settings. As for CPA campaigns, the test is needed first. 

  • Make creatives

You can add an unlimited number of creatives to your campaigns.

  • Budget
Click to enlarge

Here you can set a budget, including a test one to run CPA ad campaigns. The budget can be unlimited if you wish. 

  • Time of start 

This section perhaps replaces the campaign schedule. You can point out the time of start which is quite convenient for promoting some specific offers, but there are no possibilities to set up users’ time zones and limit ad displays on the weekend or workdays. 

The tweaked ad campaign can already be launched even at this stage, without setting up device options and capping. This is an option for those who want to go for a test drive or are not fussy about the remaining settings. 

Set up targeting options, cappings&limits

Adjust your targets by the following device characteristics: 

  • OS;
  • Carrier;
  • Browser language;
  • Browser.

Then, go to the Capping & Limits setup tab.

Click to enlarge

Frequency and spending limits are advanced enough here as the user can set them by hours which gives full control over the budget and ad display. 

The minimal budget per day is $25. 

Step 4. Optimize your ad campaign with Advanced settings

Depending on the data you already have or your experience, create whitelists and blacklists. You can also set your IP targeting to focus on certain IP ranges or exclude them. 

The final touch is configuring custom bids. Since each ad campaign is unique, advertisers can fine-tune their ad campaigns according to the data received from the tracker to generate the best ROI.

Click to enlarge

Check the preview after you’ve finished setting everything up. It’s a handy thing that we really appreciate on the Adsterra advertising platform.

Click to enlarge

Click start and wait for Adsterra to approve. As a rule, the campaign moderation takes up to 12 hours. 

How to Use Adsterra Optimization Features

Advertisers can have complete control over their campaigns with the Adsterra platform, setting up custom bids and creating whitelists and blacklists. 

Each offer is individual and may require a different approach when it comes to bidding, which is where custom bids come in handy. Thanks to custom bids, advertisers can set bids for their campaigns based on their own statistics, rather than relying on the average results provided by Estimator. 

Whitelists&blacklists is another powerful tool for advertisers on Adsterra. Whitelists allow advertisers to select specific websites or apps where they want their ads to be displayed. This can be particularly useful for targeting a specific audience or ensuring that their ads are being shown on high-quality websites. On the other hand, blacklists allow advertisers to avoid low-quality websites or sites or non-relevant sources.

Top Verticals Offered by Adsterra

Adsterra earning tricks lie in how well you utilize its various ad formats with its top-performing verticals.

The best verticals at Adsterra:

  • VPN and Apps;
  • Software & Utilities;
  • Sweepstakes;
  • Finance;
  • Subscriptions;
  • iGaming;
  • eCommerce.

Adsterra Support

Whatever problem you may face on the platform, the support team is ready to help you adjust your campaigns to get the maximum profit. You can reach the support through Skype, instant messengers, email, and Live Chat right on the ad platform. The support team is in touch 24/7. 

Is Adsterra Advertising Network safe?

To steer clear of the increasing threat of ad fraud and prevent its advertisers from getting victims, Adsterra equipped its platform with a three-level security system. It can detect and filter out bot traffic and provide a risk-free environment for its advertisers. Traffic is checked not only automatically, but also manually.

Pros and Cons of Adsterra

Is Adsterra good? We won’t be able to answer that without weighing Adsterra advantages and disadvantages.

Pros:

  • Multiple ad formats: Social Bar, In-page Push Ads, Popunder and more
  • High-quality traffic from over 28,000 direct publishers worldwide
  • A/B test up to 15 creatives and scale
  • Award-winning performance, including recognition as the top ad network by OfferVault (2022)
  • Easy-to-use platform with helpful hints in the advertising account to guide users through the UI
  • Anti-Adblock technology to widen ad reach
  • Personal manager support and 24/7 support
  • Custom Bid allowing for saving the budget
  • In-house 3-level ad fraud system

Сons:

  • No rule-based optimization and traffic groups by quality
  • Payment methods are limited
  • Lack of the schedule options

Adsterra Ad Network: Is it Worth It?

Adsterra is a legit and worthwhile platform for advertisers due to its high-quality traffic from 28K+ direct publishers internationally and wide ad coverage equal to 1 billion impressions daily. The Social Bar is alone worth it, not to mention multiple benefits. As shown by the Traffic chart on the platform, its Social bar format has proven to be successful in making a great profit. 

Take a look at case studies to see how other companies have used the format effectively.

Case study with Social Bar (iGaming, Thailand)

Case study with Social Bar (iGaming, Portugal)

Furthermore, Adsterra has been repeatedly awarded. The company was named as a top ad network by OfferVault in 2022. This year, it was recognized as the best native advertising network by the Affbank Award as well. 

Adsterra Review 2024: Final Thoughts

If you’ve been looking for a way to automate your ad campaign management, Adsterra might be the solution. The ad network team has developed an easy and intuitive platform that can help you launch ad campaigns in a flash. While there may be some drawbacks, the benefits of using Adsterra make it a vibrant ad network in the competitive world of affiliate marketing, and the trust of numerous partners backs it up.

Related Posts

Top Ad Networks with Сheap Push Traffic in 2024

The abundance of top-notch traffic that costs a penny is a far-off dream of each affiliate marketer. Imagine a world where this dream isn’t just a distant hope, but a tangible reality. There’s a lot of promise from ad networks with good traffic and low cost per click (CPC).  In this article, we delve into […]
read more

Best Mobile Ad Networks for Affiliates & Publishers in 2024

Mobile ad networks have seen an explosive rise globally, given the dramatic rise in mobile traffic. Today, over 60% of all website traffic originates from mobile devices, making these networks vital for delivering targeted advertising straight to smartphone users. Now, let’s take a closer look at the top-tier mobile ad networks transforming the mobile advertising […]
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Adsterra_promo_code

Adsterra Review 2024: Lucrative Ad Network and Your Google Adsense Alternative
Reviews

RATING

4.75

RATING

4.75

Nikki

If you value your business and care about your customers, NEVER place Adsterra ads on your website! They will insert an iframe, which will trigger client antiviruses to flag it as phishing. Consequently, when your users visit your site, some of them will be immediately redirected to dubious gambling sites. This occurs because Adsterra fails to vet its advertising partners, a fact they openly acknowledge. We received numerous complaints from users, landed on antivirus blacklists, and even faced a Google Ads suspension. Only after removing the wretched Adsterra ads did we manage to extricate ourselves from this dire situation. Adsterra is actively spreading phishing and viral ads! Avoid any business dealings with this company at all costs!

23 August 2023

Mike

Good network but the ROI in gambling is lower than my expectations.

21 July 2023