Top push ad networks

Adavice DSP: Your Credible Partner in Push Advertising

Adavice DSP is a global self-serve ad platform designed to meet your traffic needs

Main info

  • 3 billion ad impressions daily
  • $0.003 Minimal CPC for push ads
  • Worldwide
  • $300 minimal deposit
  • CPC and CPM

Ad formats

  • Push ads
  • In-page push ads
  • Calendar push ads
  • Pops
  • Direct click
  • Banners
  • Native

The best verticals

  • Finance/Forex
  • Dating
  • Gambling
  • Nutra
  • Betting
  • E-commerce
  • Sweepstakes

Payment methods

Paypal, Crypto, Wire

Conversion tracking

6 integrated trackers

Adavice DSP is a digital advertising platform by the marketing agency of the same name (Adavice), well-rounded in many fields: media buying, in-house funnel designs, SMM and even marketing development. Having vast experience, they got up the nerve to create their own DSP aimed at catering to the needs of advertisers, publishers, affiliates, agencies, and brands. Thus, the Adavice agency offers clients 2 options for advertising: enterprise marketing services or independent campaign creation. Through self-serve advertising, users can run push (classic, in-page and calendar notifications), pops (popunder and direct click), banners and native ads.

We don’t have any doubt in the expertise of Adavice as a marketing agency, but what about their DSP? That’s what we’re trying to figure out. Read the review to get up to speed on the capabilities of the ad network, its features, pros, and cons.

Adavice Ad Network History

Adavice has been around the market since 2004, but their DSP kicked off merely a few years ago. On the other hand, we cannot call this platform young. The Adavice DSP team brings substantial expertise to the table, having previously launched campaigns on similar platforms and accumulating valuable experience. Their journey as the DSP began in 2018 when they initiated buying push and native traffic. 

In 2020, armed with their experience in this area, the team decided to leverage their knowledge and tools to create a DSP tailored for advertisers seeking straightforward and impactful marketing solutions. This way, the pathway of the Adavice DSP started with the team’s commitment to understanding the intricacies of successful DSP operation.

So let’s see if they’ve succeeded in creating an all-inclusive platform for marketers that yields results. 

Adavice Advertising Network Overview

The Adavice DSP automates the purchase and management of ad campaigns across various ad formats and numerous GEOs. Daily, the platform delivers 3 billion ad impressions. Business models for selling traffic involve CPC and CPM. 

Adavice at a glance

  • Reach: 3 billion ad impressions daily
  • GEO: Worldwide
  • 7 ad formats: Push, In-page Push, Pops, Direct Click, Calendar Notifications, Banners and Native
  • Market Segment: Advertisers, Publishers, Affiliates, Agencies and Ad Networks

The network’s target audience is exceptionally broad, and it indeed can address the diverse needs of these marketing players. The Adavice main strengths lie in its 20 years of experience running a digital agency and a team of professionals covering all aspects of marketing. 

“Crafted by Marketers for Marketers” is how the team describes its platform.

Traffic by Ad Formats

The self-serve ad network mainly deals with Mainstream. Nevertheless, traffic is still plentiful, which stems from 2 facts: 

First, they furnish a lot of ad formats and their types for reaching the target audience most effectively. The company provides all types of push notifications: classic push ads, in-page push and calendar. Likewise, pops include not just popups, but also popunders and direct click. 

Second, Adavice traffic comes from apps besides websites, which further increases the ad coverage.

Click to enlarge

The network claims to have a global reach, but not all GEOs perform well for each format. 

As of January 2024 the top GEOs at Adavice:

  • Push notifications – the USA, France, Brazil, Thailand, Indonesia;
  • In-page push – the USA, Canada, France, China, Australia, Turkey;
  • Pops – Canada, Brazil, the United Kingdom, South Africa.

If you are targeting affluent countries, consider attracting native traffic. Residents of high-income countries have become saturated with various forms of advertising, and native ads, with their unobtrusive and user-friendly format, tend to capture attention more effectively in this case.

Follow Adavice’s Instagram to keep up with the latest trends in traffic and its top GEOs. 

On the other hand, push notifications are more visible, indicating a higher level of user engagement with this format. So they might offer a more impactful approach compared to native ads, especially since push traffic comes from tier-1 countries as well. 

How to Join Adavice DSP: A Quick Start Guide for Affiliates 

Let’s attempt to start a push campaign on this advertising platform.

Step 1. Sign Up

Fill out the form as an advertiser or publisher, depending on your role. 

Click to enlarge

Great news! There’s no need for email verification. Simply log in and start your campaigns. If you’re not feeling confident due to lack of experience, no worries – the managers are highly responsive. By the way, after registering, a manager promptly got in touch with us.

Step 2. Choose the ad format 

Choose from 4 options: push notifications, display (banners), pop and native. Upon defining the ad format, you land on the creation form page within the advertising account. 

Let’s look around the interface:

Quick Adavice account checkup:

  • Campaigns. It’s your default page to set up ad campaigns;
  • Insights. Learn about traffic data on Adavice CPC rates and impressions across platforms and ad formats;
  • Creatives. Stay on top of the status of your creatives;
  • Reporting. Create reports by period and targeting parameters to gather valuable insights on fine-tuning your campaigns;
  • Billing history.

 

You can go through each tab to get the hang of the interface and check out settings for your future campaigns. Overall, the interface is pretty straightforward, nothing too complicated.

Step 3. Add funds

Accepted payment methods: 

  • Paypal;
  • Wire;
  • Crypto.

The minimal Adavice deposit is significantly higher than the market average – $300.  It seems the platform screens out advertisers who intend on pursuing more than one test at a time to taste the waters. Such a strategy also takes place – achieving results requires a substantial investment. 

Step 4. Start setting up a push campaign

Indicate the main details of your campaign first – name and the target URL. Here, you can integrate your link with Google Analytics, hmm, a solid start!

Click to enlarge

Use macros to track the campaign according to certain parameters.

Step 5. Make creatives

The interface for making creatives keeps it elementary — no templates, pre-set icons or creative library. Just upload the icon and main image, add some text, and you’re done.

Click to enlarge

The team recommends crafting 5 creatives at the very least, but feel free to make up to 10 per campaign.

Step 6. Configure conversion tracking

Adavice members are lucky because they can integrate their campaigns with one of the popular tracking platforms: 

  • Adsbridge;   
  • Bemob;   
  • Binom;   
  • Redtrack;   
  • Keitaro;   
  • Skro.

All these solutions have tracking templates for Adavice on their platforms. Also, you may find guides on setting up the postback for each integrated tracker in the network blog.

Step 7. Select the GEO and choose the technology parameters

Bear in mind that 1 campaign = 1 country. Region and city targeting settings are provided. 

As basic traffic sources, you can include mainstream channels and webview (built-in web browsers inside mobile apps).

Technology targeting parameters: 

  • Device;
  • OS;
  • Browser;
  • Connection type.

Step 8. Set the bids and budget options 

Your cost model is CPC only if you buy push traffic.

When setting a CPC bid, the recommended value is displayed in the interface, based on the selected country and format. The minimum advised CPC pricing for push traffic is $0.003, unless you are targeting tier-1 countries, where the bid reaches $0.01.

The recommended daily budget is $25. The budget distribution for the campaign depends on two options: Even and ASAP. To gather as much data as possible for optimizing your campaign effectively, choose the “Even”. This way, you’ll obtain more data for analysis.

Step 9. Plan your schedule

The ad schedule isn’t quite flexible at this stage. It is possible to set a start date and an end date – that’s it.

Click to enlarge

Step 10. Choose traffic sources by performance 

The Adavice team divides all traffic sources by their performance and the subscription age:

  • Premium: Ideal for a strong start.
  • Standard: Optimal for scaling your campaign.
  • Remnant: Best suited for cost-effective purchasing.
  • New: Lists added within the last 30 days.
Click to enlarge

Users have the flexibility to add or exclude sources from different groups depending on their objectives. For instance, if your goal is to acquire high-quality traffic while managing budget concerns, consider selecting half of your sources from the Premium group and the remaining from one or more other groups.

Step 11. Define cappings

You can set up frequency caps by impressions and clicks.

Click to enlarge

Step 12. Set advanced targeting parameters

Here they’ve gathered the features for campaign optimization and the parameters that we were missing in the previous setup steps: carrier targeting, scheduling by weekdays, and browser language.

Initially, you might not need to optimize the campaign. It’s better not to do this randomly, but rather to wait for the first results from the analytics. Then, you’ll be able to make more informed decisions.


The moderation process usually takes 15 minutes. Quality campaign setup, however, is better and more crucial than fast approval. Read the Adavice FAQ on launching successful ad campaigns to stay ahead of the market competition. 

Adavice Optimization Features 

Explore the core features of Adavice optimization for enhanced campaign management:

  • Optimization rules. This feature allows automated adjustments to your campaigns based on predefined targets like CPA or conversion rates. Manual setup;
  • Whitelists/blacklists. Control your traffic sources effectively by selecting preferred sources (whitelisting) or excluding non-performing ones (blacklisting), for better targeting;
  • Micro bidding. Provides the ability to adjust bids for specific scenarios or parameters;
  • IP Whitelists / Blacklists. Manage your audience more precisely by filtering traffic based on IP addresses, ensuring your ads are displayed to a relevant and engaged audience.

Adavice Verticals 

There are some popular verticals that Adavice DSP works with:

  • Finance;
  • Forex;
  • E-commerce;
  • Dating;
  • Nutra;
  • Sweepstakes;
  • Betting
  • Gambling.

Support

Should you have any inquiries get in touch with the personal manager through an instant messenger or via sales@adavice.com

Is Adavice DSP Good? Pros and Cons

Pros:

  • Global reach
  • Extensive experience back to 2004
  • Robust fraud protection. Advanced tools to safeguard against fraudulent activities, ensuring Adavice traffic is safe
  • AdBlock evasion. Mechanisms to overcome AdBlock barriers, ensuring wider reach
  • User-friendly interface. An intuitive and straightforward platform design for ease of use
  • Rule-based optimization automation. Automation features for optimizing campaigns based on predefined rules
  • Extensive targeting options. Diverse targeting capabilities to reach a broad audience
  • Swift approval processes. Efficient procedures for quick and hassle-free campaign approvals

Cons:

  • High minimum deposit. The $300 minimum might deter smaller advertisers or those new to digital advertising
  • Ill-conceived optimization rules. You have to manually enter conditions operators, such as “if”, “for”, “in” and “then”

Adavice DSP: Is it Worth It?

Adavice DSP stands out for its comprehensive features and wide ad format range, making it a strong candidate for various advertisers, publishers, and agencies. Its global reach and experienced team add to its credibility. However, considerations like the high initial deposit and lack of adult traffic should be weighed. The ad network is particularly suited for mainstream advertisers seeking a robust platform with diverse targeting options and who are willing to invest in their campaign’s success.

Adavice Review 2024: Final Thoughts

As of 2024, Adavice DSP is a legit and comprehensive platform in the digital advertising realm. Its strengths lie in its rich history, diverse ad formats, and extensive targeting options, backed by a professional team. While the platform may require significant initial investment, its global reach and user-friendly interface make it a viable option for marketers seeking a sophisticated and efficient ad management system. We would also like to highlight the exceptional support and account management system in place with Adavice DSP team. 

Treat yourself with a 13% Bonus at Adavice DSP using promo “allpush13”.

Related Posts

Adavice DSP: Your Credible Partner in Push Advertising

Adavice DSP is a global self-serve ad platform designed to meet your traffic needs

Main info

  • 3 billion ad impressions daily
  • $0.003 Minimal CPC for push ads
  • Worldwide
  • $300 minimal deposit
  • CPC and CPM

Ad formats

  • Push ads
  • In-page push ads
  • Calendar push ads
  • Pops
  • Direct click
  • Banners
  • Native

The best verticals

  • Finance/Forex
  • Dating
  • Gambling
  • Nutra
  • Betting
  • E-commerce
  • Sweepstakes

Payment methods

Paypal, Crypto, Wire

Conversion tracking

6 integrated trackers

Adavice DSP is a digital advertising platform by the marketing agency of the same name (Adavice), well-rounded in many fields: media buying, in-house funnel designs, SMM and even marketing development. Having vast experience, they got up the nerve to create their own DSP aimed at catering to the needs of advertisers, publishers, affiliates, agencies, and brands. Thus, the Adavice agency offers clients 2 options for advertising: enterprise marketing services or independent campaign creation. Through self-serve advertising, users can run push (classic, in-page and calendar notifications), pops (popunder and direct click), banners and native ads.

We don’t have any doubt in the expertise of Adavice as a marketing agency, but what about their DSP? That’s what we’re trying to figure out. Read the review to get up to speed on the capabilities of the ad network, its features, pros, and cons.

Adavice Ad Network History

Adavice has been around the market since 2004, but their DSP kicked off merely a few years ago. On the other hand, we cannot call this platform young. The Adavice DSP team brings substantial expertise to the table, having previously launched campaigns on similar platforms and accumulating valuable experience. Their journey as the DSP began in 2018 when they initiated buying push and native traffic. 

In 2020, armed with their experience in this area, the team decided to leverage their knowledge and tools to create a DSP tailored for advertisers seeking straightforward and impactful marketing solutions. This way, the pathway of the Adavice DSP started with the team’s commitment to understanding the intricacies of successful DSP operation.

So let’s see if they’ve succeeded in creating an all-inclusive platform for marketers that yields results. 

Adavice Advertising Network Overview

The Adavice DSP automates the purchase and management of ad campaigns across various ad formats and numerous GEOs. Daily, the platform delivers 3 billion ad impressions. Business models for selling traffic involve CPC and CPM. 

Adavice at a glance

  • Reach: 3 billion ad impressions daily
  • GEO: Worldwide
  • 7 ad formats: Push, In-page Push, Pops, Direct Click, Calendar Notifications, Banners and Native
  • Market Segment: Advertisers, Publishers, Affiliates, Agencies and Ad Networks

The network’s target audience is exceptionally broad, and it indeed can address the diverse needs of these marketing players. The Adavice main strengths lie in its 20 years of experience running a digital agency and a team of professionals covering all aspects of marketing. 

“Crafted by Marketers for Marketers” is how the team describes its platform.

Traffic by Ad Formats

The self-serve ad network mainly deals with Mainstream. Nevertheless, traffic is still plentiful, which stems from 2 facts: 

First, they furnish a lot of ad formats and their types for reaching the target audience most effectively. The company provides all types of push notifications: classic push ads, in-page push and calendar. Likewise, pops include not just popups, but also popunders and direct click. 

Second, Adavice traffic comes from apps besides websites, which further increases the ad coverage.

Click to enlarge

The network claims to have a global reach, but not all GEOs perform well for each format. 

As of January 2024 the top GEOs at Adavice:

  • Push notifications – the USA, France, Brazil, Thailand, Indonesia;
  • In-page push – the USA, Canada, France, China, Australia, Turkey;
  • Pops – Canada, Brazil, the United Kingdom, South Africa.

If you are targeting affluent countries, consider attracting native traffic. Residents of high-income countries have become saturated with various forms of advertising, and native ads, with their unobtrusive and user-friendly format, tend to capture attention more effectively in this case.

Follow Adavice’s Instagram to keep up with the latest trends in traffic and its top GEOs. 

On the other hand, push notifications are more visible, indicating a higher level of user engagement with this format. So they might offer a more impactful approach compared to native ads, especially since push traffic comes from tier-1 countries as well. 

How to Join Adavice DSP: A Quick Start Guide for Affiliates 

Let’s attempt to start a push campaign on this advertising platform.

Step 1. Sign Up

Fill out the form as an advertiser or publisher, depending on your role. 

Click to enlarge

Great news! There’s no need for email verification. Simply log in and start your campaigns. If you’re not feeling confident due to lack of experience, no worries – the managers are highly responsive. By the way, after registering, a manager promptly got in touch with us.

Step 2. Choose the ad format 

Choose from 4 options: push notifications, display (banners), pop and native. Upon defining the ad format, you land on the creation form page within the advertising account. 

Let’s look around the interface:

Quick Adavice account checkup:

  • Campaigns. It’s your default page to set up ad campaigns;
  • Insights. Learn about traffic data on Adavice CPC rates and impressions across platforms and ad formats;
  • Creatives. Stay on top of the status of your creatives;
  • Reporting. Create reports by period and targeting parameters to gather valuable insights on fine-tuning your campaigns;
  • Billing history.

 

You can go through each tab to get the hang of the interface and check out settings for your future campaigns. Overall, the interface is pretty straightforward, nothing too complicated.

Step 3. Add funds

Accepted payment methods: 

  • Paypal;
  • Wire;
  • Crypto.

The minimal Adavice deposit is significantly higher than the market average – $300.  It seems the platform screens out advertisers who intend on pursuing more than one test at a time to taste the waters. Such a strategy also takes place – achieving results requires a substantial investment. 

Step 4. Start setting up a push campaign

Indicate the main details of your campaign first – name and the target URL. Here, you can integrate your link with Google Analytics, hmm, a solid start!

Click to enlarge

Use macros to track the campaign according to certain parameters.

Step 5. Make creatives

The interface for making creatives keeps it elementary — no templates, pre-set icons or creative library. Just upload the icon and main image, add some text, and you’re done.

Click to enlarge

The team recommends crafting 5 creatives at the very least, but feel free to make up to 10 per campaign.

Step 6. Configure conversion tracking

Adavice members are lucky because they can integrate their campaigns with one of the popular tracking platforms: 

  • Adsbridge;   
  • Bemob;   
  • Binom;   
  • Redtrack;   
  • Keitaro;   
  • Skro.

All these solutions have tracking templates for Adavice on their platforms. Also, you may find guides on setting up the postback for each integrated tracker in the network blog.

Step 7. Select the GEO and choose the technology parameters

Bear in mind that 1 campaign = 1 country. Region and city targeting settings are provided. 

As basic traffic sources, you can include mainstream channels and webview (built-in web browsers inside mobile apps).

Technology targeting parameters: 

  • Device;
  • OS;
  • Browser;
  • Connection type.

Step 8. Set the bids and budget options 

Your cost model is CPC only if you buy push traffic.

When setting a CPC bid, the recommended value is displayed in the interface, based on the selected country and format. The minimum advised CPC pricing for push traffic is $0.003, unless you are targeting tier-1 countries, where the bid reaches $0.01.

The recommended daily budget is $25. The budget distribution for the campaign depends on two options: Even and ASAP. To gather as much data as possible for optimizing your campaign effectively, choose the “Even”. This way, you’ll obtain more data for analysis.

Step 9. Plan your schedule

The ad schedule isn’t quite flexible at this stage. It is possible to set a start date and an end date – that’s it.

Click to enlarge

Step 10. Choose traffic sources by performance 

The Adavice team divides all traffic sources by their performance and the subscription age:

  • Premium: Ideal for a strong start.
  • Standard: Optimal for scaling your campaign.
  • Remnant: Best suited for cost-effective purchasing.
  • New: Lists added within the last 30 days.
Click to enlarge

Users have the flexibility to add or exclude sources from different groups depending on their objectives. For instance, if your goal is to acquire high-quality traffic while managing budget concerns, consider selecting half of your sources from the Premium group and the remaining from one or more other groups.

Step 11. Define cappings

You can set up frequency caps by impressions and clicks.

Click to enlarge

Step 12. Set advanced targeting parameters

Here they’ve gathered the features for campaign optimization and the parameters that we were missing in the previous setup steps: carrier targeting, scheduling by weekdays, and browser language.

Initially, you might not need to optimize the campaign. It’s better not to do this randomly, but rather to wait for the first results from the analytics. Then, you’ll be able to make more informed decisions.


The moderation process usually takes 15 minutes. Quality campaign setup, however, is better and more crucial than fast approval. Read the Adavice FAQ on launching successful ad campaigns to stay ahead of the market competition. 

Adavice Optimization Features 

Explore the core features of Adavice optimization for enhanced campaign management:

  • Optimization rules. This feature allows automated adjustments to your campaigns based on predefined targets like CPA or conversion rates. Manual setup;
  • Whitelists/blacklists. Control your traffic sources effectively by selecting preferred sources (whitelisting) or excluding non-performing ones (blacklisting), for better targeting;
  • Micro bidding. Provides the ability to adjust bids for specific scenarios or parameters;
  • IP Whitelists / Blacklists. Manage your audience more precisely by filtering traffic based on IP addresses, ensuring your ads are displayed to a relevant and engaged audience.

Adavice Verticals 

There are some popular verticals that Adavice DSP works with:

  • Finance;
  • Forex;
  • E-commerce;
  • Dating;
  • Nutra;
  • Sweepstakes;
  • Betting
  • Gambling.

Support

Should you have any inquiries get in touch with the personal manager through an instant messenger or via sales@adavice.com

Is Adavice DSP Good? Pros and Cons

Pros:

  • Global reach
  • Extensive experience back to 2004
  • Robust fraud protection. Advanced tools to safeguard against fraudulent activities, ensuring Adavice traffic is safe
  • AdBlock evasion. Mechanisms to overcome AdBlock barriers, ensuring wider reach
  • User-friendly interface. An intuitive and straightforward platform design for ease of use
  • Rule-based optimization automation. Automation features for optimizing campaigns based on predefined rules
  • Extensive targeting options. Diverse targeting capabilities to reach a broad audience
  • Swift approval processes. Efficient procedures for quick and hassle-free campaign approvals

Cons:

  • High minimum deposit. The $300 minimum might deter smaller advertisers or those new to digital advertising
  • Ill-conceived optimization rules. You have to manually enter conditions operators, such as “if”, “for”, “in” and “then”

Adavice DSP: Is it Worth It?

Adavice DSP stands out for its comprehensive features and wide ad format range, making it a strong candidate for various advertisers, publishers, and agencies. Its global reach and experienced team add to its credibility. However, considerations like the high initial deposit and lack of adult traffic should be weighed. The ad network is particularly suited for mainstream advertisers seeking a robust platform with diverse targeting options and who are willing to invest in their campaign’s success.

Adavice Review 2024: Final Thoughts

As of 2024, Adavice DSP is a legit and comprehensive platform in the digital advertising realm. Its strengths lie in its rich history, diverse ad formats, and extensive targeting options, backed by a professional team. While the platform may require significant initial investment, its global reach and user-friendly interface make it a viable option for marketers seeking a sophisticated and efficient ad management system. We would also like to highlight the exceptional support and account management system in place with Adavice DSP team. 

Treat yourself with a 13% Bonus at Adavice DSP using promo “allpush13”.

Related Posts

Adavice DSP: Your Credible Partner in Push Advertising
Reviews

RATING

4.58

RATING

4.58

Stuffy

Used this platform a while ago for POP traffic, had a great manager but took a break. I see now they upgraded the platform? cool, should try again

18 December 2023