The world of digital advertising is a complicated one, with new terms and technologies emerging every day. Have you been wondering how dating affiliate pros are able to consistently hit their conversion targets day-in, day-out? Or maybe you’ve been questioning how to find quality adult, VOD, and gaming traffic that’s a perfect match for your offers. Well if you have, then you might find the answer in this TwinRed review.

TwinRed is the ad network providing a great choice of ad formats: interstitials, push ads, in-page push, native, display ads, popunders and video. And now, we’ll get a closer look at this ad network.

TwinRed Overview

If you’re into adult services, then you must’ve heard of TwinRed as this platform specializes in adult traffic. Advertisers can utilize the real-time bidding function for adult inventories with the network’s well-detailed targeting features. 

Furthermore, advertisers can track every part of their campaigns and find out what works best for them. TwinRed is a platform that delivers adult push notifications, which is not readily available in most push networks. This makes it a good choice for any affiliate in the adult market.

TwinRed History

TwinRed has been around for more than a decade and evolved from the name DoublePimp. They have three international offices; one in Los Angeles, one in Barcelona, and another one in Budapest.

The company has an interesting backstory as the name TwinRed has not always been around. In fact, after the change in management, the name TwinRed was born because the employees at that time were always dressed in red and were called Team Red. It then followed the ‘double’ trend of its founding company, Double Impact.

TwinRed Features

Creating great campaigns on any network requires good use of the network’s functions. TwinRed earning trick lies in how well you can utilize these features to your advantage. 

Here is an outline of their features.

•  Multi-platform Solution

TwinRed is actually several platforms made accessible in one place, with each platform giving different solutions. Among them is the self-serve platform, which allows advertisers to create and manage campaigns themselves if they are confident enough to do so. 

Other marketing solutions include Open RTB, private marketplace, and XM_integration (XML) platforms. You can always choose the one that works best for you.

• Ad Exchange

Aside from their direct publishers, TwinRed also has an Ad Exchange system that allows users on the platform to sell their traffic to other users. While this can significantly increase your reach, it’s important to be careful when using these due to the instances of fraud and bot traffic. Also, you would need to request a list of ad exchange sources from the support team if you want to whitelist or blacklist them.

• Full Tracking Features

With TwinRed you can monitor the results of your campaigns and find out what placement works and which has bad performance. This allows you to adjust areas that need optimization and help you decide if you need to take down a campaign or continue with it.

• User Targeting

Targeting is very essential in any campaign creation process. It determines how successful your campaign would be. If you fail to target properly, it could lead to negative ROI, so it’s good to know that TwinRed has got you covered. 

The targeting options you can utilize include device type, city, IP, browser, domain and platform, network, and even sexual orientation. The latter is great when promoting dating and gambling offers.

There are still no targeting options for OS, browser language, Carrier, Model or Manufacturers. 

• Security

The platform makes use of advanced technology to block ad fraud and bot traffic. Ads placed via TwinRed are also constantly screened to prevent any corruption of their clean advertising environment. So is TwinRed safe? The network promises to be so. 

Nevertheless, since adult traffic is riddled with fraud traffic, even technologies used by networks may not be enough. It would be best to have your own filtering technology in place.

• Retargeting

Are your conversion rates low? Then let TwinRed’s retargeting engine help you. This feature allows you to pinpoint your exact targets and continuously pursue them if they show interest but don’t convert. 

TwinRed Top performing Offers and Verticals

TwinRed offers six ad formats and they include Native, Pre-roll, popunders, interstitials, display, and most especially Push notifications. The performance of an offer sometimes depends on the ad type, too, so even with this list of top-performing offer categories, it would still be a good idea to test.

This network is an adult-centric one, so it specializes in all adult verticals and offers which include:

• Cam
• Video on Demand
• Adult games
• Adult content
• Casual and Adult dating

For Advertisers: How to create a campaign

Creating a campaign on TwinRed is quite straightforward. Once you log in to your advertiser account, head straight to the campaign tab and select ‘Create a New Campaign’ to get started. 

Here are the steps to follow:

• The first thing you should do after clicking to create a new campaign is to fill in the details of your ad. Here you can set the name and when you want the campaign to start and end;
• In the next phase, you can set a budget to control the money you spend on your campaign. Once your campaign reaches the limits you set it will be stopped. Once you’re done, click ‘Create’ to configure other parts of your campaign.

The campaign has been created, but the ads are not yet ready. To do so, select New Placements then follow these steps:

• Under ‘Targeting’, where you can adjust the target settings to capture the right audience. There is an advanced targeting option if you want more detailed targeting;
• Next, set your schedule table and include your creatives in the ‘Media Rotations’. Use the preview button to see how your ad looks like on screens;
• Set limits on how many times a user sees your ad or clicks on it using the Frequency option.
• Set a budget cap either for the whole campaign or on a daily basis;
• The last step is to set a name for your bidding placement and also examine it to ensure it’s correct.

If you feel you didn’t get everything right, do not fret, you can edit anything you want later.

For Publishers: Publisher Guidelines

All websites are reviewed by the compliance team to ensure the quality of traffic meets the standards of the platform before approval. If any website fails to meet the rules set by TwinRed and breaches the integrity and trust of the ad network, the account of such publisher would be terminated and all balances on the account lost. 

Websites are reviewed within two hours of application on business days and up to 24 hours on non-business days.

TwinRed Minimal Deposit

The lowest top-up amount accepted by the network is $100. They use CPC and CPM bidding models.

TwinRed Payment Mode

Paypal, Paxum, ACH, and wire transfer are the four funding modes available. Paypal only becomes available upon account verification.

TwinRed Support

TwinRed support team can only be contacted through email and live chat. If the live chat is offline, the message will be reverted to an email message. To streamline customer inquiries, TwinRed also utilizes a support ticket system In this case, each support interaction is assigned a unique ticket, ensuring efficient tracking and resolution of customer concerns.

TwinRed Pros and Cons 

Now the next thing you might be wondering is – is TwinRed good? Just like every other ad network, there are a lot of reasons why you should work with this network, and also why you should not.

To help you evaluate, here are some of TwinRed advantages and disadvantages:

TwinRed: Is It Worth It?

If you’re promoting adult offers, TwinRed is a must-try. Its ad inventory allows you to master the art of adult traffic. The network offers everything you need from an adult ad network to get the maximum ROI. 

The volume is good, but the quality can quickly go from great to bad. Those who use adult traffic know that having an extra layer of security to filter out bots, fraud and even low-quality sources is necessary. Even with the extra effort, is it worth giving a try? Yes, it is.