Top push ad networks

Top GEOs for Gambling Offers: Maximize your Profits

The gambling industry has demonstrated staggering growth in recent years. Multiple research studies have proven that the sector continues to gain traction. 

Any GEO would be wise to advertise casino offers since gamblers are scattered globally. This illusory choice gradually narrows down when affiliates get to know market competition, cultural differences and peculiarities related to local laws. Moreover, traffic volumes by GEO vary in traffic sources. Sounds complicated?

We’ll bring you up to speed on the gambling market by region to help you navigate the industry.  As a bonus, you will also learn about lucrative advertising networks and the top geos for gambling ads on these platforms.

Online Gambling: Components and Regulations

Online gambling, also known as online gaming, primarily encompasses activities like casino games, poker, bingo, and more, all conveniently accessible via the Internet.

Components of online gambling:

Operators
These are the companies or websites that provide online gambling services to users. They offer a platform for individuals to bet or gamble.

Players
These individuals participate in online gambling by placing bets, playing games, or wagering at various events.

Regulators
Regulatory authorities or government bodies that oversee and enforce rules and regulations to ensure fair play, prevent illegal activities, and protect consumers in the online gambling industry.

The regulation of online gambling varies considerably across the globe. Some countries have well-established regulatory frameworks, while others have limited or no regulations. Typically, regulations cover aspects such as licensing, responsible gambling, taxation, and consumer protection. In regulated markets, operators are often required to obtain licenses and adhere to strict compliance standards.

In general, there are 5 types of jurisdiction regarding gambling:

Jurisdiction typeExamples 
Completely bannedSaudi Arabia, Iran, Qatar
Local casinos are banned, and foreign casinos are allowedBrazil, Japan
Local businesses require a licenseSingapore, Malta
Every business must have a licenseGermany, the UK, Italy, Poland, Spain
No regulationsEthiopia, Guinea, Bangladesh, Morocco, Zambia

Besides gambling legislation, traffic sources can also impose their regulations. Facebook and Google accounts are at high risk of bans. In light of this, if you need to advertise gambling offers, you might want to consider advertising networks that can provide more flexible conditions and a more favorable environment for advertising in this niche. 

Best GEOs for Gambling Ads in 2023

Before you go any further, you should comprehend the gambling market altogether. 

The gambling market consists of the following regions: 

  1. Tier 1 countries. Leaders in the gambling industry (US, UK, AU, JP, DE);
  2. Tier 2 European geos. The loyal audience to casino offers (FR, ES, IT, PT, HU);
  3. Tier 3 Asian countries. Low competition and light regulations (IN, ID, BD, TH, PH);
  4. LATAM markets. Fresh geo targeting for affiliates (BR, MX, AR, UY);
  5. CIS regions. Lower operating costs and access to emerging markets (RU, UA, KZ, UZ).

1. Tier 1 countries. Leaders in the gambling industry

There are the biggest gambling markets: 

  • the USA;
  • the UK;
  • Australia;
  • Japan;
  • Germany. 

All of them refer to tier-1 countries with high living standards. These regions are prospering for gambling advertising, resulting in fierce competition among affiliate players.  

Source: Statista

When it comes to online gambling penetration, Canada dominates – it will reach 46.8% by 2023, according to Statista. 

Interestingly, stringent laws and regulations don’t always hinder the popularity of online gambling. The United States provides a prime example where operators are required to obtain licenses and pay taxes, yet the industry continues to flourish. 

Mondiad: an ad network to target Canada and tier-1 countries

Bonuses:

New advertisers who use the code “llpshntwrks ”and top up a minimum of $100 get a 10% deposit bonus (max bonus $100).

New publishers get 100% revenue share for the first 20 days after signing up.

As a common understanding so far, the biggest gambling markets are in Canada, Australia, the US, the UK, France, Germany and Japan. 

Other profitable geos:

  • China;
  • Kazakhstan;
  • Bangladesh;
  • Uzbekistan;
  • Nigeria;
  • Brazil.

Best ad formats: classic push ads, in-page push, native, banners.

Common ad texts

  • “Game of the month promotions”;
  • “Free bonuses/lucky spins”;
  • “Sign up bonuses”;
  • “First-time deposit bonuses”;
  • “Spin to win bonuses”;
  • “Daily bonuses”.

Best gambling creatives from Mondiad:

Click to enlarge

2. Tier 2 European geos. A tidbit for affiliate marketers

Several European countries are prominent in the online casino industry due to their well-established regulatory frameworks and thriving markets.

The sweetest GEOs here are the following: 

  • Western Europe. France, Germany and Spain;
  • Northern Europe. Sweden, Norway, Finland, and Denmark
  • Southern Europe. Italy, Greece, Portugal, and Malta;
  • Central and Eastern Europe. Poland, Hungary, the Czech Republic, and Romania.

We have been looking for a decent advertising network suitable for targeting European countries. Eventually, we found something even better – TacoLoco, an ad network that combines almost all perfect GEOs for propelling casino offers!

TacoLoco: multiple GEOs for your gambling ad campaigns

TacoLoco_coupon

Best geos in gambling vertical by ad impressions at TacoLoco:

  • India (72,1 million+)
  • Russia (68,4 million+)
  • Indonesia (21 million+)
  • Poland (13 million+)
  • Canada (4,9 million+)

Bonuses:

If you decide to explore any of these bundles, make sure to use the promo code “Allpush30” to receive a $30 bonus on your initial deposit. It’s worth noting that the network specializes in selling high-quality traffic in push, in-page push, and direct click formats.

3. Tier 3 Asian countries. Promising GEOs for affiliates to profit

An alternative to oversaturated tier-1 markets is evolving Asian regions. Growing middle-class populations, increasing internet access, and rising disposable incomes offer huge market potential. In some countries, gambling isn’t strictly regulated or barred for foreign operators, allowing international companies to tap into these markets.

The top Asian markets are India, Indonesia, Thailand, Bangladesh and Philippines.

Clickadilla and MyBid: ad networks to target Asian regions

Bonuses:

We are happy to give an exclusive promo code for AllPushNetworks readers – get $30 bonus to your first-time deposit from $150 with promo code GAMBLE30

The most successful GEOs for gambling in ClickAdilla in October are India, Brazil, Bangladesh, Philippines, Thailand and Hungary.

Recommended settings for Asian geos:

Thailand

  • Formats: web push, in-page
  • Devices: Mobile Only
  • IP2 Location type: Fixed ISP, Mobile ISP, Fixed/Mobile ISP
  • Premium sites (All)
  • Traffic quality: High
  • CPC $0.0333 in-page
  • CPC $0.0485 web push

Bangladesh

  • Format: web push, popunder
  • Devices: Any
  • OS: macOS, Windows, iOS, Android
  • IP2 Location type: Fixed ISP, Mobile ISP, Fixed/Mobile ISP
  • Premium sites +
  • Blacklists+
  • Traffic quality: High
  • CPC $0.011 for web push
  • CPM $0.27 for Popunder

For Bangladesh, web push and popunder work especially well, but the latter will be more expensive in terms of registration price and deposit price.

India

  • Web push format
  • Mobile devices only
  • Android OS
  • CPC $0.0121

We are seeing a lot of activity and many registrations for campaigns with these settings.

Thailand

  • Formats: web push, in-page
  • Devices: Mobile Only
  • IP2 Location type: Fixed ISP, Mobile ISP, Fixed/Mobile ISP
  • Premium sites (All)
  • Traffic quality: High
  • CPC $0.0333 in-page
  • CPC $0.0485 web push

Important note! The success of a gambling campaign is 50% traffic and 50% pre-landing page design. For higher conversion rates, it is necessary that the link from the creative leads to a pre-landing page with a promotional campaign and prizes, or a pre-lander in the format of a small animated game, for example, with a wheel of fortune.


MyBid_coupon

Bonuses:

If you want to bring customers to your gambling offers, register with us, deposit $100 or more, and get a bonus on top. Use promo code allpush15 to avail of this offer. Don’t miss out on this excellent opportunity to evaluate the platform without overpaying.

MyBid attracts traffic to its partners’ offers all over the world. The best GEOs for iGaming offers in affiliate marketing are India, Indonesia, Germany, Ukraine, and Canada. These regions are known for their high consumption of gambling products, and MyBid has the data to back it up. 

India ranks first in terms of volume, followed by Indonesia and Germany. When it comes to our advertising network, we generally suggest using pops as they tend to work well. Specifically, if you’re promoting gambling offers in certain GEOs, this format is the best choice.

Daily impressions for popunder ads: 

  • India – 1,2 million;
  • Indonesia – 69 million;
  • Ukraine – 26 million;
  • Germany – 15 million;
  • Canada – 2,3 million;

Daily impressions for push ads: 

  • India – 1,2 million;
  • Indonesia – 251000;
  • Ukraine – 35000;
  • Germany – 15 million;
  • Canada – 2,3 million;

We offer several benefits, including 5 billion impressions every day, no banned verticals, format customization on request, a proprietary in-house anti-fraud system, detailed targeting, simplified testing, and ready-made creatives.

4. LATAM markets. Fresh geo targeting for affiliates

The promising LATAM countries open for gambling operators: Brazil, Mexico, Uruguay, Argentina, Columbia;

While most forms of gambling are prohibited in Brazil (except for poker), there are currently no specific regulations for foreign gambling operators. Authorities are now working on laws to license gambling, seeing the potential for significant revenue. Meanwhile, Brazil remains an easy GEO for affiliates from outside the country to enter.

Clickadilla: tips to target Brazil

Targeting settings:

  • Web push format;
  • Mobile devices only;
  • Chrome browser;
  • IP2 location types (Fixed,Mobile, Fixed/Mobile);
  • CPC $0.0586.

Be sure to test and configure whitelists with conversion sources or blacklists.

5. CIS countries

While the regulatory environment varies from country to country within the CIS, some nations have relatively relaxed regulations regarding gambling advertising. Ukraine, for example, recently legalized gambling. In 2020, this country adopted significant legislative changes to legalize and regulate the gambling industry. This marked a major shift in the country’s approach to gambling.

OctoClick and TacoLoco: brilliant ad networks to target CIS countries

Bonuses:

If you want to try OctoClick, save with the coupon code ALLPUSHNETWORKS and get a +5% to your first deposit!

Ukraine is in great demand among our betting and gambling advertisers. Most of the traffic is purchased for casinos and betting, but mobile subscriptions are very relevant in this area too.

Other recommended geos to try in OctoClick:

  • Russia. Most often, users direct traffic from Russia to online cameras, financial offers are now gaining great popularity, dating is as relevant as always;
  • Kazakhstan. This country has long been one of the leaders in the betting market. The demand among such advertisers is simply huge. Other offers have virtually no chance of getting traffic due to high competition;
  • Uzbekistan. It’s a very popular geo among product CPA offers; users often direct traffic to dating and mobile subscriptions;
  • Belarus. Mobile subscriptions are very popular in this country; the largest budgets go to these offers. Advertisers direct a lot of traffic to cams and dating.

Top GEOs for Gambling Offers: Final Thoughts

The global gambling industry is experiencing significant growth, and various regions offer diverse opportunities for advertisers and affiliates. Key regions include the USA, Europe, Asia, LATAM, and CIS countries, each with its unique potential. Advertisers can leverage specific ad networks to run gambling advertising campaigns effectively – Octoclick, Clickadilla, Mondiad, TacoLoco and MyBid. If you still wonder how to choose geo for gambling, get in touch with the support team from these ad networks. 

We can recommend a lot of well-performing ad networks for the gambling vertical. Go to allpushnetwork.com to choose the gambling ad network that resonates with your goals! 

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

The gambling industry has demonstrated staggering growth in recent years. Multiple research studies have proven that the sector continues to gain traction. 

Any GEO would be wise to advertise casino offers since gamblers are scattered globally. This illusory choice gradually narrows down when affiliates get to know market competition, cultural differences and peculiarities related to local laws. Moreover, traffic volumes by GEO vary in traffic sources. Sounds complicated?

We’ll bring you up to speed on the gambling market by region to help you navigate the industry.  As a bonus, you will also learn about lucrative advertising networks and the top geos for gambling ads on these platforms.

Online Gambling: Components and Regulations

Online gambling, also known as online gaming, primarily encompasses activities like casino games, poker, bingo, and more, all conveniently accessible via the Internet.

Components of online gambling:

Operators
These are the companies or websites that provide online gambling services to users. They offer a platform for individuals to bet or gamble.

Players
These individuals participate in online gambling by placing bets, playing games, or wagering at various events.

Regulators
Regulatory authorities or government bodies that oversee and enforce rules and regulations to ensure fair play, prevent illegal activities, and protect consumers in the online gambling industry.

The regulation of online gambling varies considerably across the globe. Some countries have well-established regulatory frameworks, while others have limited or no regulations. Typically, regulations cover aspects such as licensing, responsible gambling, taxation, and consumer protection. In regulated markets, operators are often required to obtain licenses and adhere to strict compliance standards.

In general, there are 5 types of jurisdiction regarding gambling:

Jurisdiction typeExamples 
Completely bannedSaudi Arabia, Iran, Qatar
Local casinos are banned, and foreign casinos are allowedBrazil, Japan
Local businesses require a licenseSingapore, Malta
Every business must have a licenseGermany, the UK, Italy, Poland, Spain
No regulationsEthiopia, Guinea, Bangladesh, Morocco, Zambia

Besides gambling legislation, traffic sources can also impose their regulations. Facebook and Google accounts are at high risk of bans. In light of this, if you need to advertise gambling offers, you might want to consider advertising networks that can provide more flexible conditions and a more favorable environment for advertising in this niche. 

Best GEOs for Gambling Ads in 2023

Before you go any further, you should comprehend the gambling market altogether. 

The gambling market consists of the following regions: 

  1. Tier 1 countries. Leaders in the gambling industry (US, UK, AU, JP, DE);
  2. Tier 2 European geos. The loyal audience to casino offers (FR, ES, IT, PT, HU);
  3. Tier 3 Asian countries. Low competition and light regulations (IN, ID, BD, TH, PH);
  4. LATAM markets. Fresh geo targeting for affiliates (BR, MX, AR, UY);
  5. CIS regions. Lower operating costs and access to emerging markets (RU, UA, KZ, UZ).

1. Tier 1 countries. Leaders in the gambling industry

There are the biggest gambling markets: 

  • the USA;
  • the UK;
  • Australia;
  • Japan;
  • Germany. 

All of them refer to tier-1 countries with high living standards. These regions are prospering for gambling advertising, resulting in fierce competition among affiliate players.  

Source: Statista

When it comes to online gambling penetration, Canada dominates – it will reach 46.8% by 2023, according to Statista. 

Interestingly, stringent laws and regulations don’t always hinder the popularity of online gambling. The United States provides a prime example where operators are required to obtain licenses and pay taxes, yet the industry continues to flourish. 

Mondiad: an ad network to target Canada and tier-1 countries

Bonuses:

New advertisers who use the code “llpshntwrks ”and top up a minimum of $100 get a 10% deposit bonus (max bonus $100).

New publishers get 100% revenue share for the first 20 days after signing up.

As a common understanding so far, the biggest gambling markets are in Canada, Australia, the US, the UK, France, Germany and Japan. 

Other profitable geos:

  • China;
  • Kazakhstan;
  • Bangladesh;
  • Uzbekistan;
  • Nigeria;
  • Brazil.

Best ad formats: classic push ads, in-page push, native, banners.

Common ad texts

  • “Game of the month promotions”;
  • “Free bonuses/lucky spins”;
  • “Sign up bonuses”;
  • “First-time deposit bonuses”;
  • “Spin to win bonuses”;
  • “Daily bonuses”.

Best gambling creatives from Mondiad:

Click to enlarge

2. Tier 2 European geos. A tidbit for affiliate marketers

Several European countries are prominent in the online casino industry due to their well-established regulatory frameworks and thriving markets.

The sweetest GEOs here are the following: 

  • Western Europe. France, Germany and Spain;
  • Northern Europe. Sweden, Norway, Finland, and Denmark
  • Southern Europe. Italy, Greece, Portugal, and Malta;
  • Central and Eastern Europe. Poland, Hungary, the Czech Republic, and Romania.

We have been looking for a decent advertising network suitable for targeting European countries. Eventually, we found something even better – TacoLoco, an ad network that combines almost all perfect GEOs for propelling casino offers!

TacoLoco: multiple GEOs for your gambling ad campaigns

TacoLoco_coupon

Best geos in gambling vertical by ad impressions at TacoLoco:

  • India (72,1 million+)
  • Russia (68,4 million+)
  • Indonesia (21 million+)
  • Poland (13 million+)
  • Canada (4,9 million+)

Bonuses:

If you decide to explore any of these bundles, make sure to use the promo code “Allpush30” to receive a $30 bonus on your initial deposit. It’s worth noting that the network specializes in selling high-quality traffic in push, in-page push, and direct click formats.

3. Tier 3 Asian countries. Promising GEOs for affiliates to profit

An alternative to oversaturated tier-1 markets is evolving Asian regions. Growing middle-class populations, increasing internet access, and rising disposable incomes offer huge market potential. In some countries, gambling isn’t strictly regulated or barred for foreign operators, allowing international companies to tap into these markets.

The top Asian markets are India, Indonesia, Thailand, Bangladesh and Philippines.

Clickadilla and MyBid: ad networks to target Asian regions

Bonuses:

We are happy to give an exclusive promo code for AllPushNetworks readers – get $30 bonus to your first-time deposit from $150 with promo code GAMBLE30

The most successful GEOs for gambling in ClickAdilla in October are India, Brazil, Bangladesh, Philippines, Thailand and Hungary.

Recommended settings for Asian geos:

Thailand

  • Formats: web push, in-page
  • Devices: Mobile Only
  • IP2 Location type: Fixed ISP, Mobile ISP, Fixed/Mobile ISP
  • Premium sites (All)
  • Traffic quality: High
  • CPC $0.0333 in-page
  • CPC $0.0485 web push

Bangladesh

  • Format: web push, popunder
  • Devices: Any
  • OS: macOS, Windows, iOS, Android
  • IP2 Location type: Fixed ISP, Mobile ISP, Fixed/Mobile ISP
  • Premium sites +
  • Blacklists+
  • Traffic quality: High
  • CPC $0.011 for web push
  • CPM $0.27 for Popunder

For Bangladesh, web push and popunder work especially well, but the latter will be more expensive in terms of registration price and deposit price.

India

  • Web push format
  • Mobile devices only
  • Android OS
  • CPC $0.0121

We are seeing a lot of activity and many registrations for campaigns with these settings.

Thailand

  • Formats: web push, in-page
  • Devices: Mobile Only
  • IP2 Location type: Fixed ISP, Mobile ISP, Fixed/Mobile ISP
  • Premium sites (All)
  • Traffic quality: High
  • CPC $0.0333 in-page
  • CPC $0.0485 web push

Important note! The success of a gambling campaign is 50% traffic and 50% pre-landing page design. For higher conversion rates, it is necessary that the link from the creative leads to a pre-landing page with a promotional campaign and prizes, or a pre-lander in the format of a small animated game, for example, with a wheel of fortune.


MyBid_coupon

Bonuses:

If you want to bring customers to your gambling offers, register with us, deposit $100 or more, and get a bonus on top. Use promo code allpush15 to avail of this offer. Don’t miss out on this excellent opportunity to evaluate the platform without overpaying.

MyBid attracts traffic to its partners’ offers all over the world. The best GEOs for iGaming offers in affiliate marketing are India, Indonesia, Germany, Ukraine, and Canada. These regions are known for their high consumption of gambling products, and MyBid has the data to back it up. 

India ranks first in terms of volume, followed by Indonesia and Germany. When it comes to our advertising network, we generally suggest using pops as they tend to work well. Specifically, if you’re promoting gambling offers in certain GEOs, this format is the best choice.

Daily impressions for popunder ads: 

  • India – 1,2 million;
  • Indonesia – 69 million;
  • Ukraine – 26 million;
  • Germany – 15 million;
  • Canada – 2,3 million;

Daily impressions for push ads: 

  • India – 1,2 million;
  • Indonesia – 251000;
  • Ukraine – 35000;
  • Germany – 15 million;
  • Canada – 2,3 million;

We offer several benefits, including 5 billion impressions every day, no banned verticals, format customization on request, a proprietary in-house anti-fraud system, detailed targeting, simplified testing, and ready-made creatives.

4. LATAM markets. Fresh geo targeting for affiliates

The promising LATAM countries open for gambling operators: Brazil, Mexico, Uruguay, Argentina, Columbia;

While most forms of gambling are prohibited in Brazil (except for poker), there are currently no specific regulations for foreign gambling operators. Authorities are now working on laws to license gambling, seeing the potential for significant revenue. Meanwhile, Brazil remains an easy GEO for affiliates from outside the country to enter.

Clickadilla: tips to target Brazil

Targeting settings:

  • Web push format;
  • Mobile devices only;
  • Chrome browser;
  • IP2 location types (Fixed,Mobile, Fixed/Mobile);
  • CPC $0.0586.

Be sure to test and configure whitelists with conversion sources or blacklists.

5. CIS countries

While the regulatory environment varies from country to country within the CIS, some nations have relatively relaxed regulations regarding gambling advertising. Ukraine, for example, recently legalized gambling. In 2020, this country adopted significant legislative changes to legalize and regulate the gambling industry. This marked a major shift in the country’s approach to gambling.

OctoClick and TacoLoco: brilliant ad networks to target CIS countries

Bonuses:

If you want to try OctoClick, save with the coupon code ALLPUSHNETWORKS and get a +5% to your first deposit!

Ukraine is in great demand among our betting and gambling advertisers. Most of the traffic is purchased for casinos and betting, but mobile subscriptions are very relevant in this area too.

Other recommended geos to try in OctoClick:

  • Russia. Most often, users direct traffic from Russia to online cameras, financial offers are now gaining great popularity, dating is as relevant as always;
  • Kazakhstan. This country has long been one of the leaders in the betting market. The demand among such advertisers is simply huge. Other offers have virtually no chance of getting traffic due to high competition;
  • Uzbekistan. It’s a very popular geo among product CPA offers; users often direct traffic to dating and mobile subscriptions;
  • Belarus. Mobile subscriptions are very popular in this country; the largest budgets go to these offers. Advertisers direct a lot of traffic to cams and dating.

Top GEOs for Gambling Offers: Final Thoughts

The global gambling industry is experiencing significant growth, and various regions offer diverse opportunities for advertisers and affiliates. Key regions include the USA, Europe, Asia, LATAM, and CIS countries, each with its unique potential. Advertisers can leverage specific ad networks to run gambling advertising campaigns effectively – Octoclick, Clickadilla, Mondiad, TacoLoco and MyBid. If you still wonder how to choose geo for gambling, get in touch with the support team from these ad networks. 

We can recommend a lot of well-performing ad networks for the gambling vertical. Go to allpushnetwork.com to choose the gambling ad network that resonates with your goals! 

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

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