Top push ad networks

How to Earn Money with Push Notifications in 2024

Push notification advertising has emerged as a popular and effective monetization strategy for online businesses. The ability to reach users directly on their devices makes push ads a powerful tool for engaging audiences and generating revenue.

In this article, we’ll explore various techniques and best practices for effective push notification monetization to maximize your earnings.

Push Ads: How do they work

Push advertising represents notifications that are delivered to the device regardless of whether the user is online or not. The user voluntarily views such advertisements as they have previously subscribed to receive notifications. The subscription window, where the user signs up for notifications, appears as follows:

How do look push ads users see:

Push ads look (desktop/mobile)

Read our guide on push notifications to learn more about push ads.

Publishers monetize their websites using push technology by inserting a snippet of code into their websites. Through push technology, publishers can utilize the gathered database to send out promotions, news, and useful information to their audience. Advertisers that buy ad spots can promote their products to website users.

Advertisers monetize their offers using push technology by collaborating with ad networks that impose less strict regulations on advertising, similar to Facebook or Google, for example. Ad networks work with publishers to collect their subscriber bases and segment overall push traffic by freshness, quality, sources (mainstream/adult), and website category. This way, ad networks cut down on mundane tasks affiliate marketers run into daily.

How to Buy and Monetize Push Advertising

The meaning of earning from push ads is to find affordable push traffic and generate high conversions to profit from the difference between buying traffic and receiving payouts from CPA networks or affiliate programs. As a rule, affiliates receive a commission for an action: generating leads, sales, depositing, etc. If you are a newcomer in affiliate marketing, read our article about popular payout models

To earn money from push notifications, it’s important to effectively utilize different models of acquiring push traffic. By understanding and utilizing these different models, you can optimize your push notification campaigns to generate higher conversions and ultimately earn more money on push notifications.

Below are the commonly used models:

  • CPM (Cost Per Mille). CPM is a model where you pay for every 1,000 ad impressions. It’s often considered a cost-effective option to acquire push traffic. However, it’s worth noting that with CPM, you may receive a significant amount of cheap traffic, but not all of it may be relevant to your target audience;
  • CPC (Cost Per Click): CPC is the most common model in affiliate marketing. CPC advertising involves paying for each click on your ad. This model is popular because it allows you to attract interested users who are actively clicking on ads;
  • CPA (Cost Per Action): CPA is a less widespread model but can be highly profitable. In this model, you pay for specific actions, such as leads or sales, for example. CPA traffic tends to be more expensive because it targets highly engaged users who are more likely to take desired actions. It is recommended to work with robust ad networks and set CPA goals to ensure profitability for your offers. 

Additionally, ad networks offer smart models such as Smart CPC and Smart CPM. These models use algorithms to optimize your ad placements and bid prices based on performance and desired goals. 

How to Get Money With Push Ads: Effective Strategies

It’s not sufficient to allocate as more as possible budget to succeed. You need to launch campaigns wisely. Here are actions that shape an effective strategy for running push campaigns. 

Select the right ad network

An ad network serves as a robust source for managing and acquiring traffic. Networks provide users with optimization features for fine-tuning ad campaigns and professional support from the team, experts in affiliate marketing. Moreover, they have tools for filtering out low-quality and bot traffic. 

When choosing a proper ad network, consider factors such as ad formats, traffic volumes, targeting, and integration options to ensure a seamless and profitable monetization experience. We have already done it for you comparing best push ad networks. 

Choose the ad network depending on the vertical you work with the following niches: Gambling, Crypto, Betting, Adult, Dating, Sweepstakes and Nutra.

If you’re looking for mobile traffic to make money with push ads, check out our guide on mobile affiliate marketing.

Target your audience

As per the offers and verticals they refer to, you will deal with different audiences in terms of GEOs and device characteristics. We have shared the most profitable bundles in our posts on the following verticals: 

If you are involved in these niches, explore them for a successful outcome.

Segment push traffic

Segmentation plays a crucial role in delivering personalized and relevant push ads to your subscribers. Categorize your audience based on traffic quality (premium/medium/low) and user freshness after you conduct the first tests to refine future ad campaigns. This allows you to target specific segments with tailored ads, increasing the chances of conversion.

The chart with some in-demand ad networks that provide users with segmented push traffic:

Ad networksUser freshness groupsTraffic quality groups
1-3 days, 4-7 days, 8-15 days, 16+ daysPremium, High, Regular, Low 
NoPremium, Standard
New – a fresh batch of trafficPremium, Standard, Remnant
No High activity, Medium, Low 
14 categories by hours and days (from 0-1 hours to 60+ days)High, Medium, Low, Remnant
0-7 days, 7-15 days, 15-60 days (recommended groups by the team)No 
0-3 days, 4-7 days, 8-15 days, 16-30 days, 30-60 days, 60+RON, Premium
NoRON, Prime
0-3 days, 4-10 days, 10-60 days, 61+ daysHigh, Medium, Low, Remnant
NoHigh, Medium, Low, Optimal

Craft compelling ad copy

To effectively monetize your website or offer through push notifications, crafting engaging and succinct ad copy is crucial. Convey the value proposition of your offer and use persuasive language to entice users to act. A strong call-to-action (CTA) can significantly impact click-through rates and conversion rates, ultimately boosting monetization.

A lot of alluring creatives for push ads are here:

Set frequency and timing limits

Finding the right balance in the frequency and timing of push notifications is paramount for user engagement and retention. Bombarding users with excessive notifications can lead to opt-outs, while infrequent notifications may result in lower revenue potential. Monitor analytics to optimize the frequency of your push ads to align with users’ preferences. In general, one click per user per day is recommended.

As for timing, there are also some conventional behavior patterns that help set up a well-performed schedule at the onset. For example, when it comes to running gambling offers, it is often recommended to focus in the evening hours, typically from 7 pm to 11 pm, as this is when many people have finished their duties and are more likely to engage in online gambling. 

A/B testing and optimization 

Steady testing and optimization are key to improving your push ad monetization efforts. Analyze the performance metrics such as click-through rates, conversion rates, and revenue generated to identify the most effective variations. Exclude non-performing sources and add conversion-driven ones in whitelists. Make use of such features as Automauted rules and Microbidding to maximize monetization potential. 

Create several variations of creatives and keep track of performance on each of them. For a while, you will catch up good targeting presets for your push campaigns. 

Briefly, never stop working on your campaign. Analyze, test, and fine-tune its settings. 

Comply with regulations

Following industry regulations and best practices to succeed. Non-compliance can result in penalties, user dissatisfaction, and ultimately impact your monetization efforts. To illustrate this point, pay attention to the fact that PropellerAds and Galaksion don’t accept adult traffic while RichAds and Exoclick warmly welcome advertisers who promote 18+ offers. 

Final Thoughts

Monetizing push ads presents significant revenue opportunities for businesses. By focusing on segmenting and targeting effectively, crafting compelling ad copy, optimizing campaign limits and choosing the right ad network, you can maximize your monetization potential and generate sustainable revenue from push notification advertising.

Earn money by sending web push notifications and continuously refine your strategies to stay ahead in this dynamic affiliate world!

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

Push notification advertising has emerged as a popular and effective monetization strategy for online businesses. The ability to reach users directly on their devices makes push ads a powerful tool for engaging audiences and generating revenue.

In this article, we’ll explore various techniques and best practices for effective push notification monetization to maximize your earnings.

Push Ads: How do they work

Push advertising represents notifications that are delivered to the device regardless of whether the user is online or not. The user voluntarily views such advertisements as they have previously subscribed to receive notifications. The subscription window, where the user signs up for notifications, appears as follows:

How do look push ads users see:

Push ads look (desktop/mobile)

Read our guide on push notifications to learn more about push ads.

Publishers monetize their websites using push technology by inserting a snippet of code into their websites. Through push technology, publishers can utilize the gathered database to send out promotions, news, and useful information to their audience. Advertisers that buy ad spots can promote their products to website users.

Advertisers monetize their offers using push technology by collaborating with ad networks that impose less strict regulations on advertising, similar to Facebook or Google, for example. Ad networks work with publishers to collect their subscriber bases and segment overall push traffic by freshness, quality, sources (mainstream/adult), and website category. This way, ad networks cut down on mundane tasks affiliate marketers run into daily.

How to Buy and Monetize Push Advertising

The meaning of earning from push ads is to find affordable push traffic and generate high conversions to profit from the difference between buying traffic and receiving payouts from CPA networks or affiliate programs. As a rule, affiliates receive a commission for an action: generating leads, sales, depositing, etc. If you are a newcomer in affiliate marketing, read our article about popular payout models

To earn money from push notifications, it’s important to effectively utilize different models of acquiring push traffic. By understanding and utilizing these different models, you can optimize your push notification campaigns to generate higher conversions and ultimately earn more money on push notifications.

Below are the commonly used models:

  • CPM (Cost Per Mille). CPM is a model where you pay for every 1,000 ad impressions. It’s often considered a cost-effective option to acquire push traffic. However, it’s worth noting that with CPM, you may receive a significant amount of cheap traffic, but not all of it may be relevant to your target audience;
  • CPC (Cost Per Click): CPC is the most common model in affiliate marketing. CPC advertising involves paying for each click on your ad. This model is popular because it allows you to attract interested users who are actively clicking on ads;
  • CPA (Cost Per Action): CPA is a less widespread model but can be highly profitable. In this model, you pay for specific actions, such as leads or sales, for example. CPA traffic tends to be more expensive because it targets highly engaged users who are more likely to take desired actions. It is recommended to work with robust ad networks and set CPA goals to ensure profitability for your offers. 

Additionally, ad networks offer smart models such as Smart CPC and Smart CPM. These models use algorithms to optimize your ad placements and bid prices based on performance and desired goals. 

How to Get Money With Push Ads: Effective Strategies

It’s not sufficient to allocate as more as possible budget to succeed. You need to launch campaigns wisely. Here are actions that shape an effective strategy for running push campaigns. 

Select the right ad network

An ad network serves as a robust source for managing and acquiring traffic. Networks provide users with optimization features for fine-tuning ad campaigns and professional support from the team, experts in affiliate marketing. Moreover, they have tools for filtering out low-quality and bot traffic. 

When choosing a proper ad network, consider factors such as ad formats, traffic volumes, targeting, and integration options to ensure a seamless and profitable monetization experience. We have already done it for you comparing best push ad networks. 

Choose the ad network depending on the vertical you work with the following niches: Gambling, Crypto, Betting, Adult, Dating, Sweepstakes and Nutra.

If you’re looking for mobile traffic to make money with push ads, check out our guide on mobile affiliate marketing.

Target your audience

As per the offers and verticals they refer to, you will deal with different audiences in terms of GEOs and device characteristics. We have shared the most profitable bundles in our posts on the following verticals: 

If you are involved in these niches, explore them for a successful outcome.

Segment push traffic

Segmentation plays a crucial role in delivering personalized and relevant push ads to your subscribers. Categorize your audience based on traffic quality (premium/medium/low) and user freshness after you conduct the first tests to refine future ad campaigns. This allows you to target specific segments with tailored ads, increasing the chances of conversion.

The chart with some in-demand ad networks that provide users with segmented push traffic:

Ad networksUser freshness groupsTraffic quality groups
1-3 days, 4-7 days, 8-15 days, 16+ daysPremium, High, Regular, Low 
NoPremium, Standard
New – a fresh batch of trafficPremium, Standard, Remnant
No High activity, Medium, Low 
14 categories by hours and days (from 0-1 hours to 60+ days)High, Medium, Low, Remnant
0-7 days, 7-15 days, 15-60 days (recommended groups by the team)No 
0-3 days, 4-7 days, 8-15 days, 16-30 days, 30-60 days, 60+RON, Premium
NoRON, Prime
0-3 days, 4-10 days, 10-60 days, 61+ daysHigh, Medium, Low, Remnant
NoHigh, Medium, Low, Optimal

Craft compelling ad copy

To effectively monetize your website or offer through push notifications, crafting engaging and succinct ad copy is crucial. Convey the value proposition of your offer and use persuasive language to entice users to act. A strong call-to-action (CTA) can significantly impact click-through rates and conversion rates, ultimately boosting monetization.

A lot of alluring creatives for push ads are here:

Set frequency and timing limits

Finding the right balance in the frequency and timing of push notifications is paramount for user engagement and retention. Bombarding users with excessive notifications can lead to opt-outs, while infrequent notifications may result in lower revenue potential. Monitor analytics to optimize the frequency of your push ads to align with users’ preferences. In general, one click per user per day is recommended.

As for timing, there are also some conventional behavior patterns that help set up a well-performed schedule at the onset. For example, when it comes to running gambling offers, it is often recommended to focus in the evening hours, typically from 7 pm to 11 pm, as this is when many people have finished their duties and are more likely to engage in online gambling. 

A/B testing and optimization 

Steady testing and optimization are key to improving your push ad monetization efforts. Analyze the performance metrics such as click-through rates, conversion rates, and revenue generated to identify the most effective variations. Exclude non-performing sources and add conversion-driven ones in whitelists. Make use of such features as Automauted rules and Microbidding to maximize monetization potential. 

Create several variations of creatives and keep track of performance on each of them. For a while, you will catch up good targeting presets for your push campaigns. 

Briefly, never stop working on your campaign. Analyze, test, and fine-tune its settings. 

Comply with regulations

Following industry regulations and best practices to succeed. Non-compliance can result in penalties, user dissatisfaction, and ultimately impact your monetization efforts. To illustrate this point, pay attention to the fact that PropellerAds and Galaksion don’t accept adult traffic while RichAds and Exoclick warmly welcome advertisers who promote 18+ offers. 

Final Thoughts

Monetizing push ads presents significant revenue opportunities for businesses. By focusing on segmenting and targeting effectively, crafting compelling ad copy, optimizing campaign limits and choosing the right ad network, you can maximize your monetization potential and generate sustainable revenue from push notification advertising.

Earn money by sending web push notifications and continuously refine your strategies to stay ahead in this dynamic affiliate world!

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

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