Top push ad networks

PropellerAds: Exhaustive Review for Advertisers and Publishers

Multisource advertising platform with 13 billion+ global audience

Main info

  • 13 billion ad impressions
  • $0,05 Minimal CPC for push ads
  • 195 countries
  • $100 minimal deposit
  • CPM, CPC, CPA Goal, Smart CPM pricing models

Ad formats

  • Push ads
  • In-page push ads
  • Interstitial
  • Popunders
  • Onclick (Popunders&Direct Click)

The best verticals

  • Finance
  • Betting
  • Dating
  • E-commerce
  • Sweepstakes

Payment methods

Debit and credit cards (Visa, MasterCard, American Express), Wire Transfer, PayPal, UnionPay, WebMoney, Skrill

Conversion tracking

13 trackers are integrated

Adult ads

Adult campaigns are not allowed to run

PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brands, and affiliate marketers. This ad network has quickly become quite popular among advertisers and publishers for its performance advertising solutions, leading to a noticeable improvement in revenue. As a multisource network, PropellerAds offers a variety of advertising formats, including push ads, in-page push, interstitial, popunders, and onclick options (popunders & direct click).

As you can see from this PropelleAds review it serves affiliates, direct media buyers, agencies, and ad networks. Next, we’ll consider the network tools in detail.

Propeller Ads History

Founded in 2011, the company rapidly became a leader in popunder advertising and then expanded into the native and display advertising market with push notifications and other formats. Currently, PropellerAds stands as one of the most high-end push traffic networks in the industry today, with over 13 billion daily impressions and more than 350 million push subscribers from countries worldwide. 

The company is made up of experts who strongly believe that every product, brand, or offer can find its place in the market. And so they strive hard to help their clients make the right choices concerning their businesses. At the same time, the network provides them with performance marketing solutions that garner authentic financial value while letting businesses gain popularity worldwide, all at an affordable rate.

PropellerAds Overview

PropellerAds provides 13 billion ad impressions a day in 195+ GEOs. The in-house algorithms developed by PropellerAds enable more precise targeting.

PropellerAds at a glance

  • Reach: 13 billion impressions daily
  • GEO: 195+ countries
  • 5 ad formats: Push, In-page Push, Popunder, Interstitial, Survey Exit
  • Market Segment: Media Agencies, Brands & Affiliates

Main features:

  • Multiple exclusive traffic sources in a single advertiser’s account;
  • Exceptional traffic quality and purity ensured by the latest anti-fraud software;
  • Demographic and Interests targeting for push ads;
  • In-Page Push – a traffic type that allows you to target iOS and Mac devices;
  • Direct сlick traffic for popunder campaigns that might boost your CR up to 120 times;
  • CPA Goal – a new-generation optimization tool that ensures your campaign will reach the conversion price you set with no effort on your part;
  • Precise statistics and A/B testing tools.

PropellerAds is your most advanced and ever-growing ad platform to reach relevant audiences and boost your campaign performance. 

Is PropellerAds safe?

As PropellerAds protects its users from malicious and fraudulent activities with its ad fraud detection and prevention systems, you can consider it pretty safe. This eliminates threats and makes sure only real people view and interact with your ads. 

PropellerAds can prevent impression and click fraud, hit bots, fake conversions, and ad stacking. It can even block them. The complete anti-fraud feature covers all devices, ad formats, and GEOs, allowing advertisers to spend on real impressions and see clear analytics with higher CTR. The performance of campaigns also improves once the bot traffic has been filtered out.

The company is a member of IAB Europe with ISO/IEC 27001 Safety Certification.

PropellerAds Top-Performing Offers and Verticals

The ad formats on PropellerAds, which include push notifications, popunders, in-push ads, and native interstitial ads, work very well with the following popular offers and verticals:

  • Mainstream dating
  • Sweepstakes
  • Finance
  • Forex and Cryptocurrency
  • E-commerce
  • Gambling
  • Nutra
  • Games

For Advertisers: How to create a campaign

The process of campaign creation on PropellerAds is pretty straightforward. Here is a summary of the steps involved: 

Step 1. Sign Up

Joining PropellerAds is very easy for both advertisers and publishers. To create an account, fill out a simple form after you click the sign-up button. 

Once your registration has been approved, you will receive an email containing a link to activate your account. To complete your registration, you need to create a password to secure and grant access to your account. 

Step 2. Log in and learn account options

Once you’re logged in, explore the account tabs and check out the intro video to get everything sorted out.

Be sure to check out the intro video. This tutorial answers the following questions:

  1. How to add funds?
  2. How to create a new campaign?
  3. How to set up tracking?
  4. What are the pricing models and ad formats?
  5. What are the policy rules?

On top of that, Help Center highlights all FAQ. Before running a campaign, we recommend to research PropellerAds traffic through Traffic Chart and Insights.

Step 3. Add Funds

PropellerAds minimal deposit is $100 if you decide to pay through any available methods except by wire transfer (which requires a minimum of $1,000). 

propellerads pricing

Payment methods:

  • Bank Card;
  • UnionPay;
  • PayPal;
  • Volet;
  • Coins Paid.

Funds are available instantly, except again for Wire Transfer which takes 5-7 days before being available in your account.

Step 4. Create a campaign

Campaign creation includes many settings. Let’s see every step of this process.

1. Choose main options

Choosing an advertising format is the main part of running a campaign. The team has done a great job by adding tips and recommendations to the interface.

The basic setup covers the following stages:

  1. Choose an ad format;
  2. Choose a pricing model (CPA Goal, SmartCPC, CPC and CPM);
  3. Add your target URL;
  4. Set Frequency capping. You can limit how many times a user sees your ads within a given period (based on hours). You can set a limit based on clicks or impressions;

Along with setting up a campaign, you can also explore advice and videos from PropellerAds.

2. Select the user activity

This is the activity level of the viewer, which ranges from low to high. The more engaged the user is, the higher the chances of him interacting with your ad, which also means the price is higher.

is propellerads worth it

2. Choose the GEO and your bid

You can specify the rate for each country you target. Set your bid based on CPC, CPM, or CPA goal. The lowest Propellerads CPC rate is $0.005.

3. Indicate advertising budget

You can separate your budget accordingly if you set up several campaigns on different ad formats.

4. Set targeting options

Let’s consider targeting parameters at PropellerAds:

  • OS;
  • Browser language;
  • Connection type;
  • Proxy;
  • Mobile ISP;
  • Zone limitation;
  • Subzone limitation;
  • Interests;
  • Gender;
  • Age.

5. Enable or disable audience collection

Collecting audiences means you can remarket to them later on.

6. Add creatives.

Up to 10 variations are allowed per campaign. If you want to save time, just try Auto Creatives, the new feature by PropellerAds.

7. Schedule your campaign

Fne-tune your campaign by selecting the exact days of the week and time slots when your ads will be live, ensuring maximum impact.

8. Create a retargeting audience

Is it frustrating to lose 98% of your visitors? PropellerAds’ retargeting feature helps bring your audience back and convert them into paying customers.

Bringing back audiences is not the only benefit of PropellerAds’ retargeting. You can also increase:

  • customer trust in your brand;
  • conversion rates;
  • sales;
  • retention rate.

Super affiliates and expert media buyers know for a fact that retargeted markets convert better, so having this option in an advertising platform is a huge advantage.


That’s it! You can place it under the draft, or you can click on the Start Campaign. Moderation usually takes around 2 minutes

PropellerAds Optimization Features

Is PropellerAds good? This super-efficient ad network serves its advertisers in the best way possible with its amazing features. PropellerAds’ earning tricks lie in how well the following features are utilized: 

  • Automated Campaign Optimization

Why optimize your campaigns a slow and stressful way when you can let PropellerAds do the job for you? This feature gets rid of manual optimization and introduces advertisers to a world of automatic campaign optimization. Advertisers can select AI-powered algorithms that maximize the ROI of launched ads. 

You can choose the automated solution you need for your campaigns to get continuous and impressive results without going past your budget. The automated solutions available on Propeller Ads include:

  • CPA Goal

This AI-powered optimization algorithm finds the right traffic for your campaigns and gives effortless and stable profits allowed within a set budget. It is fully automated and requires no optimization or blacklisting. Additionally, it has smart auto-bidding and is great for testing offers across different networks. Testing is, however, paid on a CPC basis.

  • Target CPA 

This is a rule-based campaign optimization tool that filters out ad placements that fail to reach the set target conversion price conditions. It is rules-based and comes with adjustable campaign settings. It also has the best balance between auto and manual optimization. This is only available for CPC and CPM bidding formats.

PropellerAds Support

PropellerAds has an excellent team of support and account managers ready to be of assistance to you. You could reach the support team via email and live chat. If you are granted an account manager, you can reach him or her through various instant messengers. 

Only clients with a high priority level of at least Gold status are entitled to personal account managers, which can be disheartening for lower-level advertisers. Nevertheless, the support team responds in a timely manner, even if not immediately.

PropellerAds Verticals

The ad formats on PropellerAds, which include push notifications, popunders, in-push ads, and native interstitial ads, work very well with the following popular offers and verticals:

  • Mobile apps;
  • Software;
  • Lead Generation;
  • eCommerce;
  • Utilities;
  • Finance;
  • iGaming.

PropellerAds Pros and Cons

In summary, PropellerAds has the following advantages and disadvantages:

Pros:

  • Diverse ad formats. PropellerAds offers a variety of ad formats such as push ads, in-page push ads, interstitials, popunders and survey exit providing flexibility for advertisers targeting different verticals like finance, e-commerce, iGaming, etc.;
  • Global traffic reach. With access to over 13 billion daily ad impressions across 195+ countries, PropellerAds enables advertisers to scale their campaigns and reach a broad global audience;
  • Low minimum CPC. The platform offers competitive pricing, with a minimal CPC for push ads starting at $0.005. Minimal CPC can vary depending on geo, format (IPP or Classic Push) and User activity.
  • AI-powered optimization tools. CPA Goal is a new generation of auto-optimization tools, based on machine learning and big data;
  • Wide range of payment methods. PropellerAds supports various payment methods, including credit/debit cards, PayPal, Wire Transfer, WebMoney, Skrill, UnionPay, etc.;
  • Anti-fraud protection. The network integrates advanced anti-fraud technology protecting advertisers from fraudulent activities.

Cons:

  • High minimum deposit for wire transfers. While the general minimum deposit is $100, Wire Transfer payments require a higher minimum deposit of $1,000, which can be a barrier for smaller advertisers;
  • No adult ads allowed. Advertisers working in the adult niche will find PropellerAds restrictive, as it doesn’t allow adult campaigns.

 

PropellerAds Ad Network: Is it worth It?

PropellerAds provides access to a wider audience from the most reliable suppliers. This means that advertisers and agencies can reach the most relevant audiences and benefit from exceptional traffic quality.    

The platform has been listed as a top ad network by OfferVault in 2022. Additionally, PropellerAds adheres to industry best practices and holds certifications such as ISAE 3000, iab Europe membership, and ISO 27001 compliance.

Needless to say, PropellerAds is a good platform for anyone looking to push traffic. Everything about the platform is straightforward to use, making the whole process of acquiring traffic as simple as possible. It is, after all, one of the most popular push ad networks today.

PropellerAds Review: Final Thoughts

Everything about this platform is legal and safe to use. Whether or not your campaign succeeds depends on your marketing tactics, though, so make sure you don’t just rely on the ability of their auto-optimization AI to do all the work for you. While smart optimization features can make life easier, you still have to evaluate your marketing campaigns to guarantee that they are delivering the results you are looking for.

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PropellerAds: Exhaustive Review for Advertisers and Publishers

Multisource advertising platform with 13 billion+ global audience

Main info

  • 13 billion ad impressions
  • $0,05 Minimal CPC for push ads
  • 195 countries
  • $100 minimal deposit
  • CPM, CPC, CPA Goal, Smart CPM pricing models

Ad formats

  • Push ads
  • In-page push ads
  • Interstitial
  • Popunders
  • Onclick (Popunders&Direct Click)

The best verticals

  • Finance
  • Betting
  • Dating
  • E-commerce
  • Sweepstakes

Payment methods

Debit and credit cards (Visa, MasterCard, American Express), Wire Transfer, PayPal, UnionPay, WebMoney, Skrill

Conversion tracking

13 trackers are integrated

Adult ads

Adult campaigns are not allowed to run

PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brands, and affiliate marketers. This ad network has quickly become quite popular among advertisers and publishers for its performance advertising solutions, leading to a noticeable improvement in revenue. As a multisource network, PropellerAds offers a variety of advertising formats, including push ads, in-page push, interstitial, popunders, and onclick options (popunders & direct click).

As you can see from this PropelleAds review it serves affiliates, direct media buyers, agencies, and ad networks. Next, we’ll consider the network tools in detail.

Propeller Ads History

Founded in 2011, the company rapidly became a leader in popunder advertising and then expanded into the native and display advertising market with push notifications and other formats. Currently, PropellerAds stands as one of the most high-end push traffic networks in the industry today, with over 13 billion daily impressions and more than 350 million push subscribers from countries worldwide. 

The company is made up of experts who strongly believe that every product, brand, or offer can find its place in the market. And so they strive hard to help their clients make the right choices concerning their businesses. At the same time, the network provides them with performance marketing solutions that garner authentic financial value while letting businesses gain popularity worldwide, all at an affordable rate.

PropellerAds Overview

PropellerAds provides 13 billion ad impressions a day in 195+ GEOs. The in-house algorithms developed by PropellerAds enable more precise targeting.

PropellerAds at a glance

  • Reach: 13 billion impressions daily
  • GEO: 195+ countries
  • 5 ad formats: Push, In-page Push, Popunder, Interstitial, Survey Exit
  • Market Segment: Media Agencies, Brands & Affiliates

Main features:

  • Multiple exclusive traffic sources in a single advertiser’s account;
  • Exceptional traffic quality and purity ensured by the latest anti-fraud software;
  • Demographic and Interests targeting for push ads;
  • In-Page Push – a traffic type that allows you to target iOS and Mac devices;
  • Direct сlick traffic for popunder campaigns that might boost your CR up to 120 times;
  • CPA Goal – a new-generation optimization tool that ensures your campaign will reach the conversion price you set with no effort on your part;
  • Precise statistics and A/B testing tools.

PropellerAds is your most advanced and ever-growing ad platform to reach relevant audiences and boost your campaign performance. 

Is PropellerAds safe?

As PropellerAds protects its users from malicious and fraudulent activities with its ad fraud detection and prevention systems, you can consider it pretty safe. This eliminates threats and makes sure only real people view and interact with your ads. 

PropellerAds can prevent impression and click fraud, hit bots, fake conversions, and ad stacking. It can even block them. The complete anti-fraud feature covers all devices, ad formats, and GEOs, allowing advertisers to spend on real impressions and see clear analytics with higher CTR. The performance of campaigns also improves once the bot traffic has been filtered out.

The company is a member of IAB Europe with ISO/IEC 27001 Safety Certification.

PropellerAds Top-Performing Offers and Verticals

The ad formats on PropellerAds, which include push notifications, popunders, in-push ads, and native interstitial ads, work very well with the following popular offers and verticals:

  • Mainstream dating
  • Sweepstakes
  • Finance
  • Forex and Cryptocurrency
  • E-commerce
  • Gambling
  • Nutra
  • Games

For Advertisers: How to create a campaign

The process of campaign creation on PropellerAds is pretty straightforward. Here is a summary of the steps involved: 

Step 1. Sign Up

Joining PropellerAds is very easy for both advertisers and publishers. To create an account, fill out a simple form after you click the sign-up button. 

Once your registration has been approved, you will receive an email containing a link to activate your account. To complete your registration, you need to create a password to secure and grant access to your account. 

Step 2. Log in and learn account options

Once you’re logged in, explore the account tabs and check out the intro video to get everything sorted out.

Be sure to check out the intro video. This tutorial answers the following questions:

  1. How to add funds?
  2. How to create a new campaign?
  3. How to set up tracking?
  4. What are the pricing models and ad formats?
  5. What are the policy rules?

On top of that, Help Center highlights all FAQ. Before running a campaign, we recommend to research PropellerAds traffic through Traffic Chart and Insights.

Step 3. Add Funds

PropellerAds minimal deposit is $100 if you decide to pay through any available methods except by wire transfer (which requires a minimum of $1,000). 

propellerads pricing

Payment methods:

  • Bank Card;
  • UnionPay;
  • PayPal;
  • Volet;
  • Coins Paid.

Funds are available instantly, except again for Wire Transfer which takes 5-7 days before being available in your account.

Step 4. Create a campaign

Campaign creation includes many settings. Let’s see every step of this process.

1. Choose main options

Choosing an advertising format is the main part of running a campaign. The team has done a great job by adding tips and recommendations to the interface.

The basic setup covers the following stages:

  1. Choose an ad format;
  2. Choose a pricing model (CPA Goal, SmartCPC, CPC and CPM);
  3. Add your target URL;
  4. Set Frequency capping. You can limit how many times a user sees your ads within a given period (based on hours). You can set a limit based on clicks or impressions;

Along with setting up a campaign, you can also explore advice and videos from PropellerAds.

2. Select the user activity

This is the activity level of the viewer, which ranges from low to high. The more engaged the user is, the higher the chances of him interacting with your ad, which also means the price is higher.

is propellerads worth it

2. Choose the GEO and your bid

You can specify the rate for each country you target. Set your bid based on CPC, CPM, or CPA goal. The lowest Propellerads CPC rate is $0.005.

3. Indicate advertising budget

You can separate your budget accordingly if you set up several campaigns on different ad formats.

4. Set targeting options

Let’s consider targeting parameters at PropellerAds:

  • OS;
  • Browser language;
  • Connection type;
  • Proxy;
  • Mobile ISP;
  • Zone limitation;
  • Subzone limitation;
  • Interests;
  • Gender;
  • Age.

5. Enable or disable audience collection

Collecting audiences means you can remarket to them later on.

6. Add creatives.

Up to 10 variations are allowed per campaign. If you want to save time, just try Auto Creatives, the new feature by PropellerAds.

7. Schedule your campaign

Fne-tune your campaign by selecting the exact days of the week and time slots when your ads will be live, ensuring maximum impact.

8. Create a retargeting audience

Is it frustrating to lose 98% of your visitors? PropellerAds’ retargeting feature helps bring your audience back and convert them into paying customers.

Bringing back audiences is not the only benefit of PropellerAds’ retargeting. You can also increase:

  • customer trust in your brand;
  • conversion rates;
  • sales;
  • retention rate.

Super affiliates and expert media buyers know for a fact that retargeted markets convert better, so having this option in an advertising platform is a huge advantage.


That’s it! You can place it under the draft, or you can click on the Start Campaign. Moderation usually takes around 2 minutes

PropellerAds Optimization Features

Is PropellerAds good? This super-efficient ad network serves its advertisers in the best way possible with its amazing features. PropellerAds’ earning tricks lie in how well the following features are utilized: 

  • Automated Campaign Optimization

Why optimize your campaigns a slow and stressful way when you can let PropellerAds do the job for you? This feature gets rid of manual optimization and introduces advertisers to a world of automatic campaign optimization. Advertisers can select AI-powered algorithms that maximize the ROI of launched ads. 

You can choose the automated solution you need for your campaigns to get continuous and impressive results without going past your budget. The automated solutions available on Propeller Ads include:

  • CPA Goal

This AI-powered optimization algorithm finds the right traffic for your campaigns and gives effortless and stable profits allowed within a set budget. It is fully automated and requires no optimization or blacklisting. Additionally, it has smart auto-bidding and is great for testing offers across different networks. Testing is, however, paid on a CPC basis.

  • Target CPA 

This is a rule-based campaign optimization tool that filters out ad placements that fail to reach the set target conversion price conditions. It is rules-based and comes with adjustable campaign settings. It also has the best balance between auto and manual optimization. This is only available for CPC and CPM bidding formats.

PropellerAds Support

PropellerAds has an excellent team of support and account managers ready to be of assistance to you. You could reach the support team via email and live chat. If you are granted an account manager, you can reach him or her through various instant messengers. 

Only clients with a high priority level of at least Gold status are entitled to personal account managers, which can be disheartening for lower-level advertisers. Nevertheless, the support team responds in a timely manner, even if not immediately.

PropellerAds Verticals

The ad formats on PropellerAds, which include push notifications, popunders, in-push ads, and native interstitial ads, work very well with the following popular offers and verticals:

  • Mobile apps;
  • Software;
  • Lead Generation;
  • eCommerce;
  • Utilities;
  • Finance;
  • iGaming.

PropellerAds Pros and Cons

In summary, PropellerAds has the following advantages and disadvantages:

Pros:

  • Diverse ad formats. PropellerAds offers a variety of ad formats such as push ads, in-page push ads, interstitials, popunders and survey exit providing flexibility for advertisers targeting different verticals like finance, e-commerce, iGaming, etc.;
  • Global traffic reach. With access to over 13 billion daily ad impressions across 195+ countries, PropellerAds enables advertisers to scale their campaigns and reach a broad global audience;
  • Low minimum CPC. The platform offers competitive pricing, with a minimal CPC for push ads starting at $0.005. Minimal CPC can vary depending on geo, format (IPP or Classic Push) and User activity.
  • AI-powered optimization tools. CPA Goal is a new generation of auto-optimization tools, based on machine learning and big data;
  • Wide range of payment methods. PropellerAds supports various payment methods, including credit/debit cards, PayPal, Wire Transfer, WebMoney, Skrill, UnionPay, etc.;
  • Anti-fraud protection. The network integrates advanced anti-fraud technology protecting advertisers from fraudulent activities.

Cons:

  • High minimum deposit for wire transfers. While the general minimum deposit is $100, Wire Transfer payments require a higher minimum deposit of $1,000, which can be a barrier for smaller advertisers;
  • No adult ads allowed. Advertisers working in the adult niche will find PropellerAds restrictive, as it doesn’t allow adult campaigns.

 

PropellerAds Ad Network: Is it worth It?

PropellerAds provides access to a wider audience from the most reliable suppliers. This means that advertisers and agencies can reach the most relevant audiences and benefit from exceptional traffic quality.    

The platform has been listed as a top ad network by OfferVault in 2022. Additionally, PropellerAds adheres to industry best practices and holds certifications such as ISAE 3000, iab Europe membership, and ISO 27001 compliance.

Needless to say, PropellerAds is a good platform for anyone looking to push traffic. Everything about the platform is straightforward to use, making the whole process of acquiring traffic as simple as possible. It is, after all, one of the most popular push ad networks today.

PropellerAds Review: Final Thoughts

Everything about this platform is legal and safe to use. Whether or not your campaign succeeds depends on your marketing tactics, though, so make sure you don’t just rely on the ability of their auto-optimization AI to do all the work for you. While smart optimization features can make life easier, you still have to evaluate your marketing campaigns to guarantee that they are delivering the results you are looking for.

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PropellerAds

PropellerAds: Exhaustive Review for Advertisers and Publishers
Reviews

RATING

4.88

RATING

4.88

Vashishtha

Traffic in Tier 3 is ok (worked with them for 3 months)

21 July 2023