PropellerAds: Exhaustive Review for Advertisers and Publishers

Multisource advertising platform with 1 billion+ global audience

PropellerAds is one of the most reliable and result-driven advertising networks in the world today. This ad network has quickly become quite popular among advertisers and publishers for its performance advertising solutions, leading to a noticeable improvement in revenue. As a multisource network, PropellerAds offers a variety of advertising formats, including push ads, in-page push, interstitial, popunders, and onclick options (popunders & direct click).

As you can see from this PropelleAds review it serves affiliates, direct media buyers, agencies, and ad networks. Next, we’ll consider the network tools in detail.

PropellerAds Overview

If you’re looking for a way to get your offers across to a wide audience range or to generate more revenue through your website, then PropellerAds is a good choice for you. Irrespective of the kind of advertiser or publisher you are, with this ad network, you have numerous opportunities to boost your conversion rates and earn real money with the help of the most advanced solutions. 

At the same time, PropellerAds’ audience seems to be less vast than some other push ad networks provide (compare, its official active audience is 350 mln, and for example, Megapush has 400 mln and RichPush has 450 mln).

The in-house algorithms developed by PropellerAds enable more accurate matching of users to the campaigns. In addition to that, PropellerAds also ensures the following:

• Completes independence of its advertisers and publishers;
• Helps both parties make more revenue;
• Delivers detailed statistics and extensive reporting;
• Provides them with the most innovative tools. 

Propeller Ads History

This powerful AdTech company was founded in 2011 by a team of marketing professionals focused on delivering popup ads. Soon after, the company expanded into offering another ad format, which is native advertising. And currently, PropellerAds stands as one of the most high-end push traffic networks in the industry today, with over three billion daily impressions and more than 350 million push subscribers from countries worldwide. 

The company is made up of experts who strongly believe that every product, brand, or offer can find its place in the market. And so they strive hard to help their clients make the right choices concerning their businesses. At the same time, the network provides them with performance marketing solutions that garner authentic financial value while letting businesses gain popularity worldwide, all at an affordable rate. 

PropellerAds Features

Is PropellerAds good? This super-efficient ad network serves its advertisers in the best way possible with its amazing features. PropellerAds’ earning tricks lie in how well the following features are utilized: 

• Automated Campaign Optimization

Why optimize your campaigns a slow and stressful way when you can let PropellerAds do the job for you? This feature gets rid of manual optimization and introduces advertisers to a world of automatic campaign optimization. Advertisers can select AI-powered algorithms that maximize the ROI of launched ads. 

You can choose the automated solution you need for your campaigns to get continuous and impressive results without going past your budget. The automated solutions available on Propeller Ads include:

• CPA Goal

This AI-powered optimization algorithm finds the right traffic for your campaigns and gives effortless and stable profits allowed within a set budget. It is fully automated and requires no optimization or blacklisting. Additionally, it has smart auto-bidding and is great for testing offers across different networks. Testing is, however, paid on a CPC basis.

• Target CPA 

This is a rule-based campaign optimization tool that filters out ad placements that fail to reach the set target conversion price conditions. It is rules-based and comes with adjustable campaign settings. It also has the best balance between auto and manual optimization. This is only available for CPC and CPM bidding formats.

• Self-Service Platform

PropellerAds self-service feature gives advertisers full control over their advertising. The simple interface allows you to build, manage and even optimize ad campaigns. 

Here are some benefits of the self-service platform:

• You can launch ad campaigns and scale up them in minutes, and advertisers gain access to a super-easy dashboard;
• Advertisers can freely adjust campaigns, budgets, and targeting settings;
• Real-time statistics allow advertisers to analyze results and make decisions based on accurate data;
• Advertisers can get their ads served to over one billion users across the world with Propellerads’s global reach.

This self-serve platform also provides tools for pros and beginners to help deliver ads to the right audience. These tools include:

1. Campaign tools 

A simple campaign builder can guide you through the ad placement, target selection, and budgeting process. The traffic estimator lets you keep track of how the settings and bids affect your ad’s reach. The tools also come with daily and total campaign budget control.

2. Targeting Tools

PropellerAds come with different targeting options for users to select from. These options include day partying, mobile carrier, operating system, frequency capping, device and connection types, user activity targeting, and browser and language. At the same time, some ad networks also provide manufacturers and device models.

3. Reporting Tools

Advertisers can analyze the performance of their ad campaigns and get measurable data like impressions, clicks, and other metrics. This shows how effective the campaigns were and the impacts the ads have.

PropellerAds allows you to link a third-party tracking tool with their platform, so you can efficiently monitor your campaigns from your own end. You can integrate your tracker through image pixel or S2S postback.

5. Retargeting

Is it frustrating to lose 98% of your visitors? PropellerAds’ retargeting feature helps bring your audience back and convert them into paying customers.

Bringing back audiences is not the only benefit of PropellerAds’ retargeting. You can also increase:

• customer trust in your brand;
• conversion rates;
• sales; and
• retention rate.

Super affiliates and expert media buyers know for a fact that retargeted markets convert better, so having this option in an advertising platform is a huge advantage.

Is PropellerAds safe?

As PropellerAds protects its users from malicious and fraudulent activities with its ad fraud detection and prevention systems, you can consider it pretty safe. This eliminates threats and makes sure only real people view and interact with your ads. 

PropellerAds can prevent impression and click fraud, hit bots, fake conversions, and ad stacking. It can even block them. The complete anti-fraud feature covers all devices, ad formats, and GEOs, allowing advertisers to spend on real impressions and see clear analytics with higher CTR. The performance of campaigns also improves once the bot traffic has been filtered out.

PropellerAds Top-performing Offers and Verticals

The ad formats on PropellerAds, which include push notifications, popunders, in-push ads, and native interstitial ads, work very well with the following popular offers and verticals:

• Mainstream dating
• Sweepstakes
• Finance
• Forex and Cryptocurrency
• E-commerce
• Gambling
• Nutra
• Games

For Advertisers: How to create a campaign

The process of campaign creation on PropellerAds is pretty straightforward. Here is a summary of the steps involved: 

1. Choose an Ad Format;
2. Choose a Pricing Model. Your choices include CPA Goal, CPC and CPM;
3. Add your target URL;
4. Set Frequencies. You can limit how many times a user sees your ads within a given period of time (based on hours). You can set a limit based on clicks or impressions;
5. Choose whether to receive traffic from just Propeller Ads or to include Brokers Traffic. You can also opt to get traffic from premium zones only (though the cost per click would be higher);
6. Select the User Activity. This is the activity level of the viewer, which ranges from low to high. The more engaged the user is, the higher the chances of him interacting with your ad, which also means the price is higher;
7. Set other targeting options such as geolocation, device, operating system, and more;
8. Set your bid based on CPC, CPM, or CPA goal. The lowest Propellerads CPC rate is $0.005;
9. Enable or Disable Smart Optimization. This is where you can set the settings of Target CPA if you enable it;
10. Enable or disable audience collection. Collecting audiences means you can remarket to them later on;
11. Add creatives. Up to ten variations are allowed per campaign.

That’s it! You can place it under the draft, or you can click on the Start Campaign. If you choose the latter, your campaign will immediately be submitted for approval. Moderation can anywhere between five minutes to 24 hours.

For Publishers: How to join

Joining PropellerAds is very easy. To create an account, you will fill up a simple form after you click the sign-up button for the publisher account.  You just have to select the type of account you want as well as provide an email address and other details required. 

Once your registration has been approved, you will receive an email containing a link to activate your account. To complete your registration, you need to create a password to secure and grant access to your account. 

The next step is to add and verify the websites where you intend to place some ads. Once these websites are approved, you can then copy the code and paste it wherever appropriate in your publishing websites. Drive more traffic to your websites and watch your revenue grow.

Minimum Deposit

PropellerAds minimal deposit is $100 if you decide to pay through any of the available methods except by wire transfer (which requires a minimum of $1,000). 

Payment Mode

Accepted payment modes are PayPal, Skrill, UnionPay, WebMoney, Bank cards, and Wire transfer. Funds are available instantly, except again for wire transfers which take five to seven days before being available in your account.

PropellerAds Support

PropellerAds has an excellent team of support and account managers ready to be of assistance to you. You could reach the support team via email and live chat. If you are granted an account manager, you can reach him or her through various instant messengers. 

Only clients with a high priority level of at least Gold status are entitled to personal account managers, which can be disheartening for lower-level advertisers. Nevertheless, the support team responds in a timely manner, even if not immediately.

PropellerAds Pros and Cons

In summary, PropellerAds has the following advantages and disadvantages:

PropellerAds Ad Network: Is it worth It?

The platform has been listed as a top ad network by OfferVault in 2022. Additionally, PropellerAds adheres to industry best practices and holds certifications such as ISAE 3000, iab Europe membership, and ISO 27001 compliance.

Needless to say, PropellerAds is a good platform for anyone looking to push traffic. Everything about the platform is straightforward to use, making the whole process of acquiring traffic as simple as possible. It is, after all, one of the most popular push ad networks today.