Good CTR (сlick-through rate) is a sign your ad looks appealing to a large audience. However, making the best creatives tailored to your audience is only the tip of the iceberg. High-CTR campaigns are likely to gain in terms of targeting, timing, bids and campaign settings altogether. And although each offer requires an individual approach to its promotion, some general techniques help to inherently increase the CTR of your ads.
In this post, we’ll outline top-notch methods that work flawlessly with push notifications. But you can also take as notes our tips for other ad formats: banners and native. Eventually, the goal is to involve the customers. So let’s make it happen!
CTR, or Click-Through Rate, represents the ratio of users who click on an affiliate link to the total number of users who view the page or advertisement featuring the link. Essentially, CTR gauges the effectiveness of an ad campaign in grabbing the audience’s attention and prompting action.
To compute the CTR, use this formula:
In the context of affiliate marketing, a higher CTR often signifies a better alignment between your content and your audience’s interests. But remember, while CTR is an insightful metric, it’s just one piece of the puzzle. True success in affiliate marketing also requires the subsequent conversion of these clicks into actions, be it sign-ups, purchases, or any desired outcome.
Your chief tool for enticing users lies in making appealing creatives that properly convey the ad message. Ideally, such creativity isn’t intrusive and has a clear call-to-action.
We’ll unleash the best strategies for making precisely such creatives.
Quality and quantity are versatile metrics for everything, including creatives. In other words, relying on just one approach may limit opportunities for optimization and growth. Various elements and messages may resonate with different segments of your audience. In this way, you will be able to customize your content to suit different tastes.
Basically, ad networks have the option to add up to 5-10 creatives. Some don’t restrict their users, allowing for making unlimited creatives.
Creatives per campaign in push ad networks:
| Single creative | Up to 5 creatives | Up to 10 creatives | Unlimited creatives |
| ROIads BidVertiser TacoLoco Clickadu | Mobidea Push AdMaven HilltopAds ADxAD | UngAds Evadav Pushground Zeropark Push.House Galaksion | RichAds MyBid Plugrush TrafficStars Twinred Adcash |
Click on the button below to read the overviews of these ad networks.
Short-sighted marketers choose the easy path, simply copying the creatives of their competitors. Therefore, it’s no surprise that users are constantly bombarded with the same advertisement. Identical ads users see again and again result in ad fatigue quickly.
Unless you want to join the ranks of advertisers who copy each other, use spy tools for inspiration. Detail-wise, you can collect creatives as references to design unique ads. Just find a similar icon (and an image), and revise the ad texts.
Read the article about top spy tools:
Creatives are prone to burnout even if they are visually appealing. This is again the story about ad blindness. Keep in mind we deal with tired users who lose interest once or, worse, are annoyed by repeated ads. The solution is keeping always ready several fresh creatives.
Get to know the GEO to comprehend local peculiarities and create utterly localized creatives. First, it concerns languages. Even though English is international, many don’t speak this language, which means users might not pick up on the point. Likewise, localization can revolve around preferences for appearance or currencies.
Emojis can be a game-changer, enhancing visual appeal and capturing attention. However, it’s important to note that emojis aren’t a one-size-fits-all solution. While they have the potential to increase CTR, their impact can vary. That’s why testing different variations becomes essential.
Use popular icons to build confidence. Just as emojis add flair to our messages, these icons provide a universal language that resonates. When users see icons they recognize, a sense of familiarity and comfort sets in, making your push ad feel like a friend’s message.
Capture attention by being upfront. Simply put, showcase the benefits of your offer right away. Whether it’s a discount, exclusive access, or a limited-time deal, the value should be crystal clear in terms of visual content and ad texts. Users aren’t supposed to have to stare at the ad or overthink it to make out the ad text.
Push ads are inherently similar to notifications of personal messages. So let’s make this experience even more real-like by adding some personal touch. Sure enough, push notifications like “You have (1) new message” instantly grab attention. Users are curious about the idea of direct interaction, making a special connection that stands out.
Needless to say, colors bring about different emotions in terms of psychology. Such colors as red and orange stand for importance or offer urgency. They can be used for e-commerce ads that promote discount products or seasonal deals. However, while red and orange can grab attention, an excessive use of such colors might have a negative effect by unsettling the viewer and causing them to ignore the advertisement.
Tailoring the color scheme to match your specific offer and target audience is a strategic move. For different verticals, certain colors might work better than others. For instance, in the Nutra vertical, the green color could be a suitable choice, reflecting health and vitality.
Show people similar to those from real life, namely your target audience. For instance, opt for selfie-style photos of everyday charming individuals instead of professional models. Likewise, it’s better to showcase an ordinary person celebrating their initial cryptocurrency gains instead of someone in a suit with a lavish jet behind them.
The principle here is to create a visual dialogue where users can see themselves in the depicted scenarios.
By adopting these strategies, you would be able to enforce your campaigns together with the power of your creatives.
The world of push ad campaigns functions like an auction, where bids determine your ad visibility. Ad networks assess rates and predict competitive bids for placements. To get traffic from the best sources, adopt rates ad networks deem suitable designating them within the UI as top or recommended.
Narrow down your targeting to “happy hours” when users are mostly willing to respond to your message (i.e. they are interacting with devices). No resources to test what time is best? Rely on common statistics!
By setting cappings – limits on the frequency of ad displays – you strike a balance between visibility and user satisfaction. Keeping your ad frequency cap between 1 and 2 creatives per 24 hours prevents ad fatigue and ensures that your message remains impactful.
There can be many reasons for poor CTRs. For instance, you might not have a conversion tracker set up, preventing you from gauging the effectiveness of different creatives or sources. The issue could also stem from overly narrow targeting or incorrect device parameters. You can find a comprehensive overview of all these mistakes in our article.
Every traffic source comes with its unique methodology to rump up CTR. As we regularly do comprehensive reviews of ad networks, we’re equipped to serve as experts who comprehend the intricacies of this traffic source.
Here are some techniques you can apply in specific ad networks.
Push notifications buttons in Push.House can contain custom text. This allows users to experiment with different CTAs or better underline the target action.
Doesn’t your ad network have this option? Place CTAs right on creatives!
Use badge icons in your Dao.ad push notifications. These icons are commonly seen in Android notifications, so they feel familiar resulting in positive responses.
Using badge icons can increase CTR by 3 times, enhancing visibility and credibility, as PropellerAds has proven.
Harness the potential of push traffic by considering the freshness of your subscriber list. New subscribers tend to yield higher performance. The most promising engagement comes from users who have subscribed within the first 0 to 7 days. These fresh subscribers at RichAds exhibit heightened responsiveness and interaction.
Enhance your push notification strategy in Clickadu by toggling the Anti-Adblock option. This can help ensure that your notifications reach a broader audience, effectively circumventing ad-blockers and increasing the chances of clicks.
Efficiently use keywords that resonate with your target audience. Platforms like BidVertiser allow you to leverage keywords that are aligned with your offer. This optimization increases the visibility and relevance of your push notifications, enticing higher CTR.
Optimize your campaign traffic distribution to allocate more traffic to the most effective creatives. On the TwinRed platform, this strategy ensures that your top-performing creatives receive a larger traffic share. By prioritizing the distribution based on performance, you increase the likelihood of capturing user attention and boosting click-through rates.
Elevating your CTR involves a twofold strategy: crafting compelling creatives and optimizing campaign setup. By deploying captivating creatives you lay the foundation. However, the journey doesn’t end there. Timing, display frequency, bid adjustments, and network-specific insights also wield immense influence. Techniques from the push ad networks we have shared further refine your approach.
Good CTR (сlick-through rate) is a sign your ad looks appealing to a large audience. However, making the best creatives tailored to your audience is only the tip of the iceberg. High-CTR campaigns are likely to gain in terms of targeting, timing, bids and campaign settings altogether. And although each offer requires an individual approach to its promotion, some general techniques help to inherently increase the CTR of your ads.
In this post, we’ll outline top-notch methods that work flawlessly with push notifications. But you can also take as notes our tips for other ad formats: banners and native. Eventually, the goal is to involve the customers. So let’s make it happen!
CTR, or Click-Through Rate, represents the ratio of users who click on an affiliate link to the total number of users who view the page or advertisement featuring the link. Essentially, CTR gauges the effectiveness of an ad campaign in grabbing the audience’s attention and prompting action.
To compute the CTR, use this formula:
In the context of affiliate marketing, a higher CTR often signifies a better alignment between your content and your audience’s interests. But remember, while CTR is an insightful metric, it’s just one piece of the puzzle. True success in affiliate marketing also requires the subsequent conversion of these clicks into actions, be it sign-ups, purchases, or any desired outcome.
Your chief tool for enticing users lies in making appealing creatives that properly convey the ad message. Ideally, such creativity isn’t intrusive and has a clear call-to-action.
We’ll unleash the best strategies for making precisely such creatives.
Quality and quantity are versatile metrics for everything, including creatives. In other words, relying on just one approach may limit opportunities for optimization and growth. Various elements and messages may resonate with different segments of your audience. In this way, you will be able to customize your content to suit different tastes.
Basically, ad networks have the option to add up to 5-10 creatives. Some don’t restrict their users, allowing for making unlimited creatives.
Creatives per campaign in push ad networks:
| Single creative | Up to 5 creatives | Up to 10 creatives | Unlimited creatives |
| ROIads BidVertiser TacoLoco Clickadu | Mobidea Push AdMaven HilltopAds ADxAD | UngAds Evadav Pushground Zeropark Push.House Galaksion | RichAds MyBid Plugrush TrafficStars Twinred Adcash |
Click on the button below to read the overviews of these ad networks.
Short-sighted marketers choose the easy path, simply copying the creatives of their competitors. Therefore, it’s no surprise that users are constantly bombarded with the same advertisement. Identical ads users see again and again result in ad fatigue quickly.
Unless you want to join the ranks of advertisers who copy each other, use spy tools for inspiration. Detail-wise, you can collect creatives as references to design unique ads. Just find a similar icon (and an image), and revise the ad texts.
Read the article about top spy tools:
Creatives are prone to burnout even if they are visually appealing. This is again the story about ad blindness. Keep in mind we deal with tired users who lose interest once or, worse, are annoyed by repeated ads. The solution is keeping always ready several fresh creatives.
Get to know the GEO to comprehend local peculiarities and create utterly localized creatives. First, it concerns languages. Even though English is international, many don’t speak this language, which means users might not pick up on the point. Likewise, localization can revolve around preferences for appearance or currencies.
Emojis can be a game-changer, enhancing visual appeal and capturing attention. However, it’s important to note that emojis aren’t a one-size-fits-all solution. While they have the potential to increase CTR, their impact can vary. That’s why testing different variations becomes essential.
Use popular icons to build confidence. Just as emojis add flair to our messages, these icons provide a universal language that resonates. When users see icons they recognize, a sense of familiarity and comfort sets in, making your push ad feel like a friend’s message.
Capture attention by being upfront. Simply put, showcase the benefits of your offer right away. Whether it’s a discount, exclusive access, or a limited-time deal, the value should be crystal clear in terms of visual content and ad texts. Users aren’t supposed to have to stare at the ad or overthink it to make out the ad text.
Push ads are inherently similar to notifications of personal messages. So let’s make this experience even more real-like by adding some personal touch. Sure enough, push notifications like “You have (1) new message” instantly grab attention. Users are curious about the idea of direct interaction, making a special connection that stands out.
Needless to say, colors bring about different emotions in terms of psychology. Such colors as red and orange stand for importance or offer urgency. They can be used for e-commerce ads that promote discount products or seasonal deals. However, while red and orange can grab attention, an excessive use of such colors might have a negative effect by unsettling the viewer and causing them to ignore the advertisement.
Tailoring the color scheme to match your specific offer and target audience is a strategic move. For different verticals, certain colors might work better than others. For instance, in the Nutra vertical, the green color could be a suitable choice, reflecting health and vitality.
Show people similar to those from real life, namely your target audience. For instance, opt for selfie-style photos of everyday charming individuals instead of professional models. Likewise, it’s better to showcase an ordinary person celebrating their initial cryptocurrency gains instead of someone in a suit with a lavish jet behind them.
The principle here is to create a visual dialogue where users can see themselves in the depicted scenarios.
By adopting these strategies, you would be able to enforce your campaigns together with the power of your creatives.
The world of push ad campaigns functions like an auction, where bids determine your ad visibility. Ad networks assess rates and predict competitive bids for placements. To get traffic from the best sources, adopt rates ad networks deem suitable designating them within the UI as top or recommended.
Narrow down your targeting to “happy hours” when users are mostly willing to respond to your message (i.e. they are interacting with devices). No resources to test what time is best? Rely on common statistics!
By setting cappings – limits on the frequency of ad displays – you strike a balance between visibility and user satisfaction. Keeping your ad frequency cap between 1 and 2 creatives per 24 hours prevents ad fatigue and ensures that your message remains impactful.
There can be many reasons for poor CTRs. For instance, you might not have a conversion tracker set up, preventing you from gauging the effectiveness of different creatives or sources. The issue could also stem from overly narrow targeting or incorrect device parameters. You can find a comprehensive overview of all these mistakes in our article.
Every traffic source comes with its unique methodology to rump up CTR. As we regularly do comprehensive reviews of ad networks, we’re equipped to serve as experts who comprehend the intricacies of this traffic source.
Here are some techniques you can apply in specific ad networks.
Push notifications buttons in Push.House can contain custom text. This allows users to experiment with different CTAs or better underline the target action.
Doesn’t your ad network have this option? Place CTAs right on creatives!
Use badge icons in your Dao.ad push notifications. These icons are commonly seen in Android notifications, so they feel familiar resulting in positive responses.
Using badge icons can increase CTR by 3 times, enhancing visibility and credibility, as PropellerAds has proven.
Harness the potential of push traffic by considering the freshness of your subscriber list. New subscribers tend to yield higher performance. The most promising engagement comes from users who have subscribed within the first 0 to 7 days. These fresh subscribers at RichAds exhibit heightened responsiveness and interaction.
Enhance your push notification strategy in Clickadu by toggling the Anti-Adblock option. This can help ensure that your notifications reach a broader audience, effectively circumventing ad-blockers and increasing the chances of clicks.
Efficiently use keywords that resonate with your target audience. Platforms like BidVertiser allow you to leverage keywords that are aligned with your offer. This optimization increases the visibility and relevance of your push notifications, enticing higher CTR.
Optimize your campaign traffic distribution to allocate more traffic to the most effective creatives. On the TwinRed platform, this strategy ensures that your top-performing creatives receive a larger traffic share. By prioritizing the distribution based on performance, you increase the likelihood of capturing user attention and boosting click-through rates.
Elevating your CTR involves a twofold strategy: crafting compelling creatives and optimizing campaign setup. By deploying captivating creatives you lay the foundation. However, the journey doesn’t end there. Timing, display frequency, bid adjustments, and network-specific insights also wield immense influence. Techniques from the push ad networks we have shared further refine your approach.
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