AdMaven is an online advertising network created for media buyers, both pro and entry-level. They offer a wide range of ad formats: push ads, popunders, interstitial and banners. The network prides itself on having more than a billion engaged users in its database, which is enough to attract any advertiser. But is AdMaven really worth joining?

This AdMaven review will cover whether this platform is worth joining in 2023 and how it compares to other networks in terms of features and pricing.

AdMaven Overview

AdMaven is an advertising network that strives to improve the clickthrough and conversion rates for its advertisers and, at the same time, maximize the yields for its publishers. The platform can achieve this by combining its significant experience and expertise with its high aspiration and motivation for continuous improvement. 

This ad network considers its partnership with clients as the basis of its work, and this easily reflects in the top-notch services it provides. It’s no surprise that several high-ranking websites have chosen AdMaven as their ad supplier. 

AdMaven History

This ad network with headquarters in Israel was founded in 2015 by experts in the advertising and security industries and holds over ten years of experience in the advertising game. AdMaven considers itself as avant-garde and innovative digital display advertising network. They offer various innovative formats for promotion and monetization, enabling them to maximize the ROI and earnings of their partners with the help of their optimization engine. 

In 2018, a new kind of ad format was launched on AdMaven, and it’s called Push Notifications. This traffic type was designed efficiently and has proven to be highly effective over the years. The carefully designed ad format is a hundred percent compliant with Google AdSense ads, which is helpful for publishers. A good proportion of the high-quality traffic advertisers get from this ad network can be attributed to this most recent product. 

Since the creation of AdMaven in general, the platform has continued to grow in terms of efficiency of ad formats, user interface, and even customer support.  

AdMaven Features

Using AdMaven gives you access to a number of handy features for advertising and publishing. These features come with loads of benefits and are outlined below:

• Effective traffic types

The ad formats offered on AdMaven include web push notifications, new tab (pop) ads, interstitials, and banner ads. These ad formats were carefully chosen to ensure that users get nothing short of the best. 

The push notification traffic type often provides the best results as the ads are only displayed to users who wish to have subscribed to them. The ad format is very easy to use. Plus, AdMaven generates more than two billion push notification impressions daily. 

Is AdMaven safe, though? Although lots of traffic is not necessarily a criterion for good traffic, you can be certain that the traffic you get from, AdMaven’s push ads are of high quality and free of bots. 

• Easy setup and integration

AdMaven runs on a self-serve platform that makes it extremely easy for advertisers to create campaigns, access lots of publishers, and use various ad formats, all within a speedy and straightforward setup process. 

Getting a campaign running is as simple as registering, adding funds, completing an ad setup, and targeting the right audience. Several essential features such as advanced reporting, API integration, and advanced filtering make targeting and analysis as easy as possible. If optimization is driving you crazy, you can also opt for AdMaven’s managed CPA option.

And of course, there is also the support team ready to assist you if need be. 

• The Optimizer Integration

To make optimization a breeze, AdMaven has integrated The Optimizer into their platform. All you need to do is connect your AdMaven account to your Optimizer dashboard to automate optimization based on the rules you set.

• Authentic user experience

The features not only benefit advertisers but publishers also. Publishers on AdMaven get to enjoy complete brand protection. The team filters incoming traffic meticulously to prevent inappropriate creatives and malware. That way, visitors on publisher websites are satisfied with their experience, and their site pages are always kept safe. 

• Account managers

AdMaven boasts of a team of optimization experts ready to drive the best results on your campaigns. This feature comes in extremely handy to marketers who would like to increase ROI over their campaign’s budget spend. 

AdMaven Top-performing Offers and Verticals

The push notification ad format is the most popular and effective traffic type on AdMaven and also has the widest variety of top-performing verticals and offers. 

They are as follows:

• Sweepstakes
• Casino
• Biz-opp
• Dating
• Male Enhancement 
• Beauty 
• Diet
• Cosmetics Retail
• Sports Betting
• E-commerce
• PC Cleaners and Antivirus

For Advertisers: How to create a campaign

To create a campaign, you need to first fund your account with the amount of money you plan to spend on your campaign. 

Then you click on the Create a Campaign option. It’s advisable to indicate whether your campaign is adult or mainstream to hasten the approval process. If you’d like your campaign to fall within a particular budget, you can also indicate here. The minimum daily budget is $10, though. 

Next, you will have to select your location and time targeting. If you have specific GEOs in mind to run your campaign on, you could leave just those checked and uncheck the rest. Here, you can also set a custom bid amount per GEO. Note that AdMaven’s CPC rate starts from as low as $0.001, and you can use AdMaven’s recommended rate if you’re unsure of the bid amount to set per GEO. 

After setting bid amounts, you should also choose your preferred OS, browser, or carrier. You can choose between desktop, mobile, or tablet devices. 

Afterward, you have the option to implement a conversion tracking postback and create a Blacklist/Whitelist. AdMaven provides instructions to help advertisers utilize these options. 

Finally, all you need to do is input your tracking link and ad creatives. For push notifications, you’ll have to add the title, along with the description, image, and a destination URL. This is the part that can be problematic at times. Sometimes, the title duplicates itself into the body space, and sometimes you can’t edit the description space. If no errors occur, though, you’re good to go.

For Publishers: Requirements and how to join

Due to AdMaven’s easy-to-use self-serve interface, publishers can get access to the platform’s multiple formats with a click of a button. You can register by filling in your basic details on the application form. After applying, you can go ahead to place the code on your website and start monetizing. 

It’s an easy process; however, make sure you double-check that your website does not violate any of AdMaven’s publisher restrictions. Any website that contains illegal content, promotes harassment, and uses indecent words is totally disapproved. You will be notified of these guidelines on arrival on the platform. 

AdMaven Minimum Deposit

AdMaven’s minimal deposit is $50 for advertisers. Remember that each campaign requires a minimum budget of $10 per day, and there is a chance that your actual bill may exceed up to 10% of your budget based on over clicks. Plan ahead when adding funds so that your campaigns won’t be paused suddenly.

AdMaven Payment Mode

You can pay with a debit card, a credit card, a PayPal account, a Paxum account, or a Wire transfer. If you require an invoice, you would have to request it manually.

AdMaven Support

AdMaven provides its advertisers and publishers with their own account manager to help them if necessary. If you need to contact AdMaven for any reason, you can reach them through phone, email, or contact form. The support team is friendly enough, no matter how basic your questions may seem.

AdMaven: Is it worth it?

This is a tricky question. Judging from the fact that AdMaven serves over two billion push notification ads impressions on a monthly basis and at the same time has several years of experience, we can say it is worth it.

To determine if AdMaven is the right choice for you, consider factors such as your target audience, campaign objectives, budget, and the suitability of their advertising formats for your niche. It’s also a good idea to compare AdMaven with other advertising networks, review their pricing and payment options, and assess the level of customer support they provide.

So is AdMaven legit? It definitely is. 

AdMaven Pros and Cons

Here are some thoughts about AdMaven’s advantages and disadvantages.