Top push ad networks

Kadam Review 2024: Push Notification Ad Network with Amazing Ad Reach

Kadam is the largest advertising network that uses the most modern technologies for a comprehensive solution to customer tasks

Main info

  • 300 billion impressions daily
  • 0.001 Minimal CPC for push ads
  • 195 countries
  • $50 minimal deposit
  • CPM, CPC, CPA target

Ad formats

  • Native
  • Push ads
  • In-page push ads
  • In-app push
  • Popunders
  • Banners

The best verticals

  • E-Commerce
  • Finance
  • Nutra
  • News & Content
  • Games & Apps
  • Dating
  • Sweepstakes

Payment methods

Bank cards, Paxum, PayPal, USDT, QIWI, Webmoney, Wire transfer

Conversion tracking

No integrated trackers

Adult ads

Adult campaigns are allowed to run

Kadam, an immense traffic source, caters to the demands of both advertisers and publishers. Actually,  it offers numerous options that are beneficial for all players in the industry, including affiliates and agencies. Among the 7 primary formats supported by Kadam are banners, native ads (teasers), push ads, in-app push, on-site push (same as in-page push), clickunder (also known as popunder).

We regard the network as one of the leaders in the industry since its traffic counts 300 billion ad impressions per month. In this Kadam review, we’ll consider the network from the inside, while assessing its features, pros and cons.

Kadam Advertising Network History

Established in 2012, Kadam has emerged as a renowned international company dedicated to providing cutting-edge ad tech solutions. By focusing on dynamic development in Eastern Europe and beyond, Kadam has become a prominent ad network by now. Throughout its history, the advertising network has continuously expanded its offerings, maintaining a competitive edge in the market.

Kadam Overview

Kadam is an advertising network that spans 195 countries, offering advertisers a wide range of apps and websites to choose from. Due to top-tier ad formats like banners, native ads, push notifications, and more, advertisers have the tools to engage their target audience with confidence. 

As a fraud-detection system and built-in analytics tools remain top priorities for Kadam, advertisers can bank on top-notch and utterly targeted traffic there. Flexible payment models, detailed targeting options and statistics ensure complete control over ad campaigns and maximum efficiency. 

Kadam at a glance

  • Reach: 300 billion impressions per month
  • GEO: 195 countries
  • 7 ad formats: Banners, Native, Push Ads, In-app Push, On-site Push, Clickunder
  • Market Segment:Advertisers, affiliates, webmasters and agencies

One notable aspect of the largest advertising network is its clear audience segmentation, as explicitly stated on its website. This allows for a deep understanding of the unique needs and preferences of each user category. 

For affiliates, the ad network places emphasis on its CPA target feature, allowing them to optimize their campaigns for higher earnings. Advertisers, on the other hand, benefit from a vast pool of high-quality traffic and a diverse range of ad formats to select from. Additionally, the network offers big agent bonuses for agencies. As for publishers, they can benefit from the network’s commitment to delivering quality ad content to their visitors.

Kadam Traffic by Ad Formats

The ad network collaborates with both direct advertisers and RTB partners to provide the ultimate reach to its members. Direct traffic sources are prevalent on the platform. Anyway, the ad network uses external and in-house anti-fraud tools so that advertisers make sure that Kadam traffic is safe. 

There is no data about traffic by GEOs and platforms (mobile/dekstop) here, but some information across ad formats is still available:

  • Push ads – 300 million users in the push subscription database;
  • Banners – 150 million impressions per day;
  • Native – 500+ million impressions per day;
  • Clickander 120+ million clicks per day.

The platform is used by 80,000 advertisers that have access to a vast network of 100,000 websites and applications for their ad placements. Traffic is accepted from both mainstream and adult sources. 

Getting Started with Kadam: How to Run an Advertising Campaign

Run your first ad campaign with us!

Step 1. Sign Up

The start of the process of signing up is to specify your position within the company. 

We’ll elaborate on user flow for advertisers. 

Indicate the personal details, messengers to get in touch with and choose the currency you operate. 

Click to enlarge

That’s all! Lastly, confirm your account via email.

Step 2. Log in and explore the interface

Once you log in, you will be welcomed by Dashboard for navigating within the Kadam account. 

Click to enlarge

All users are accompanied by personal managers. Naturally, the necessary contacts can be found on the Dashboard page.

Here are the tabs the Dashboard page also contains:

  • Campaigns. Here you can filter out your campaign by ad formats, cost models and other parameters. Some of the displayed key values are clicks, CTRs, conversions, statuses, and money spent;
  • Statistics. This sector reflects similar data as “Campaigns”, but you can get more information about your campaigns and consider them in terms of clicks and conversions as well;
  • Balance. Stay in the loop with your funds with the Balance tab. Take control of your balance, smoothly replenish your account, and stay updated on credits and deductions;
  • Support. You can leave your request here if you need help. Additionally, the platform has an exhaustive Knowledge base and the FAQ section. This allows you to get instant answers instead of waiting for support.

By default, the Dashboard tab reflects all the data of launched campaigns. And now it’s time to create one of them. Click the Start campaign button and get ahead. 

Step 3. Add funds

At Kadam, adding funds is available in the following ways:

Click to enlarge

Kadam requires your data to top up your balance. Apparently, the network is extremely careful regarding users who can seem to be fakes or unmotivated.

 Let’s see what we have in payment options:  

  • Bank cards;
  • Paxum;
  • PayPal;
  • USDT;
  • QIWI;
  • Webmoney;
  • Wire transfer.

The Kadam minimal deposit is $50. 

Step 4. Set up postback

Although there is no Tracking tab within the account, you can discover a list of macros while creating a campaign. 

It would seem that the platform offers nothing else in terms of conversion tracking, but if you go to the Knowledge base, you might find a detailed guide on configuring postback. 

Step 5. Create a campaign and specify general details

To figure Kadam campaign setup, let’s go along with the user flow.

The prime step you need to complete is to pinpoint basic campaign details:

  • Campaign name;
  • Campaign URL. This is your target page that shows the offer;
  • Payment models. The payment models you have access to at Kadam are CPC (cost per click), CPM (cost per impression) and CPA target (cost per action);
  • Conversion notification. The platform has made sure that users find the guide on how to set up conversion tracking by adding the relevant link from the Knowledge base to the interface. Conversion cost received from postback will be displayed only if you select the CPA target model;
  • Template of acceptance. Choose the affiliate network you work with. It’s a curious option for ad networks;
  • Ad formats. As soon as you choose the format, the system will notify you about traffic volumes for the defined ad type and competitive bids;
  • Push traffic type (only for push campaign). There are 2 options to choose from: classic and on-site push.

The feature that visualizes traffic volumes is called Predictor in Kadam

Click to enlarge

Data accuracy will improve as you adjust the campaign.

Step 6. Choose countries and set bids

You can allocate countries that refer to a certain continent with a click or choose the appropriate GEOs manually. 

Click to enlarge

At Kadam, the Multigeo feature is implemented as you are able to set the bid for each country you target.

In particular, it’s possible to pinpoint CPA regardless of the cost model. Even if you opt for CPM cost pricing, Kadam’s smart algorithms are designed to achieve this objective.

Click to enlarge

When selecting the CPA target model, the system will be focused on the conversion cost only. 

Step 7. Specify targeting options

Accessible targeting parameters in Kadam:

  • Cities and regions;
  • Connection type;
  • ISPs;
  • Category (e.g. adult content, games, education);
  • OS (Android, iOS, Windows Phone, Console, TV);
  • Device (platform and manufacturer);
  • Browser and its language.

Targeting options that revolve around device parameters – OS, platform, browser, etc. – are called “Audiences” in the ad network.

Step 8. Add whitelists/blacklists

If you already have insights on what sources convert best and vice versa, add them to whitelists or blacklists respectively.

Click to enlarge

Step 9. Set limits

Kadam offers all possible limits to make your campaign launch most manageable.

Click to enlarge

Each option in the interface includes a helpful tooltip, enhancing user experience and assisting in decision-making.

Step 9. Configure schedule

Define the schedule when your ads would be displayed to your targeted audience. For your convenience, you can select the timezone.

Click to enlarge

When you choose to run your campaign exclusively on weekends or weekdays, it requires manual selection. However, it may not be as convenient as other ad platforms that offer a one-click option to mark these days.

Hit the Create campaign button to proceed with running the campaign.

Step 9. Add creatives 

Setting up a campaign doesn’t end with the previous steps. 

Finally, you need to make ads, adding the following details:

  • Texts (title and description);
  • Target URL;
  • Icon and image;
  • Bids on GEO. 

How to add creatives for a push campaign:

Click to enlarge

The maximum number of creatives is 100, which is quite a lot. In other words, you are not almost restricted in adding creatives.

As you design your ad creatives, it will be helpful to know about the requirements for them. In the Knowledge base, you will find examples and valuable recommendations on making converting ads. 

Best verticals for Running Push Ad Campaigns

As the team said, the push format is versatile for almost any offer across all verticals. However, the highlighted verticals that convert best with push advertising:

  • E-commerce;
  • Finance;
  • Nutra;
  • Dating;
  • News & Content;
  • Games & Apps;
  • Sweeps & lottery.

Earn More with Optimization Features Applied

Kadam earning tricks lie in smart optimization. Let’s discuss which features can further enhance fine-tuning ad campaigns.

Whitelists/Blacklists

The use of whitelists allows you to specify trusted and relevant sources or websites where you want your ads to be displayed. By including these sources, you ensure that your ads reach the right audience and maintain brand safety. On the flip side, blacklists help you exclude specific sources or websites where you don’t want your ads to appear. 

Creative Management

By analyzing statistics, such as click-through rates and conversion rates, you can identify the best-performing creatives. Adjusting your creative rotation, emphasizing high-performing creatives, and excluding underperforming ones can help boost ad performance and drive better results.

Bid adjustments

According to statistics, it is possible to make well-informed decisions about bid adjustments. Increasing bids for high-performing placements can help increase visibility and CTR. Conversely, reducing bids for less effective slices helps optimize spending and improve overall campaign efficiency.

Kadam.net Support

If you have any questions and haven’t found answers in the FAQ section or knowledge base, you can reach out to the Kadam support team. The support team is available to assist you from Monday to Friday, 07:00 am to 08:00 pm (UTC), and on weekends from 8 am to 8 pm (UTC).

There are 2 ways to contact support. First, you can go to the Support section and click on the “Add Request” button, providing a clear description of your issue. Alternatively, you can reach out to the support via Telegram, Skype, email, or through the live chat feature on our platform.

Kadam Advantages and Disadvantages

Discover the benefits and limitations of the Kadam platform. By examining its pros and cons, you can assess if it offers the features and functionalities that are crucial for your ad campaigns.

Pros:

  • Wide range of ad formats
  • Leader in affiliate marketing with a staggering reach of 300 billion ad impressions per month
  • Immense traffic source catering to the needs of the large audience: advertisers, publishers, agencies and affiliates
  • Anti-fraud system and built-in analytics tools ensure high-quality and targeted traffic
  • Detailed statistics and flexible payment models
  • Emphasis on CPA target feature for affiliates and a diverse range of ad types for advertisers
  • Fast moderation

Cons:

  • Limited information provided about traffic by GEOs and platforms
  • No dedicated tracking tab within the account

Kadam for Advertisers: Is it worth It?

While the interface may not be as modern as some other platforms, Kadam makes up for its extensive ad coverage across 195 countries, impressive traffic volumes, flexibility in targeting and availability of many ad formats. Ultimately, the decision to choose Kadam depends on individual priorities and preferences in terms of traffic reach, ad formats, and overall user experience.

Kadam shares the promo code with our readers:

Get a 15% bonus for account top up with the promo code AllPushNetworks15

Kadam review 2024: Final Thoughts

Kadam proves to be a reputable push and native ad network that offers an incredible traffic reach and a diverse array of ad formats. Through its high-quality and targeted traffic, advanced targeting parameters, and detailed analytics, Kadam allow advertisers to run effective ad campaigns with fantastic ROI. So, if you’re seeking a legit ad platform, Kadam is the solution for you.

Sign up on the platform today, get our bonus 15% for account top up with promo code AllPushNetworks15  and propel your ad campaigns to new heights with ease.

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Kadam Review 2024: Push Notification Ad Network with Amazing Ad Reach

Kadam is the largest advertising network that uses the most modern technologies for a comprehensive solution to customer tasks

Main info

  • 300 billion impressions daily
  • 0.001 Minimal CPC for push ads
  • 195 countries
  • $50 minimal deposit
  • CPM, CPC, CPA target

Ad formats

  • Native
  • Push ads
  • In-page push ads
  • In-app push
  • Popunders
  • Banners

The best verticals

  • E-Commerce
  • Finance
  • Nutra
  • News & Content
  • Games & Apps
  • Dating
  • Sweepstakes

Payment methods

Bank cards, Paxum, PayPal, USDT, QIWI, Webmoney, Wire transfer

Conversion tracking

No integrated trackers

Adult ads

Adult campaigns are allowed to run

Kadam, an immense traffic source, caters to the demands of both advertisers and publishers. Actually,  it offers numerous options that are beneficial for all players in the industry, including affiliates and agencies. Among the 7 primary formats supported by Kadam are banners, native ads (teasers), push ads, in-app push, on-site push (same as in-page push), clickunder (also known as popunder).

We regard the network as one of the leaders in the industry since its traffic counts 300 billion ad impressions per month. In this Kadam review, we’ll consider the network from the inside, while assessing its features, pros and cons.

Kadam Advertising Network History

Established in 2012, Kadam has emerged as a renowned international company dedicated to providing cutting-edge ad tech solutions. By focusing on dynamic development in Eastern Europe and beyond, Kadam has become a prominent ad network by now. Throughout its history, the advertising network has continuously expanded its offerings, maintaining a competitive edge in the market.

Kadam Overview

Kadam is an advertising network that spans 195 countries, offering advertisers a wide range of apps and websites to choose from. Due to top-tier ad formats like banners, native ads, push notifications, and more, advertisers have the tools to engage their target audience with confidence. 

As a fraud-detection system and built-in analytics tools remain top priorities for Kadam, advertisers can bank on top-notch and utterly targeted traffic there. Flexible payment models, detailed targeting options and statistics ensure complete control over ad campaigns and maximum efficiency. 

Kadam at a glance

  • Reach: 300 billion impressions per month
  • GEO: 195 countries
  • 7 ad formats: Banners, Native, Push Ads, In-app Push, On-site Push, Clickunder
  • Market Segment:Advertisers, affiliates, webmasters and agencies

One notable aspect of the largest advertising network is its clear audience segmentation, as explicitly stated on its website. This allows for a deep understanding of the unique needs and preferences of each user category. 

For affiliates, the ad network places emphasis on its CPA target feature, allowing them to optimize their campaigns for higher earnings. Advertisers, on the other hand, benefit from a vast pool of high-quality traffic and a diverse range of ad formats to select from. Additionally, the network offers big agent bonuses for agencies. As for publishers, they can benefit from the network’s commitment to delivering quality ad content to their visitors.

Kadam Traffic by Ad Formats

The ad network collaborates with both direct advertisers and RTB partners to provide the ultimate reach to its members. Direct traffic sources are prevalent on the platform. Anyway, the ad network uses external and in-house anti-fraud tools so that advertisers make sure that Kadam traffic is safe. 

There is no data about traffic by GEOs and platforms (mobile/dekstop) here, but some information across ad formats is still available:

  • Push ads – 300 million users in the push subscription database;
  • Banners – 150 million impressions per day;
  • Native – 500+ million impressions per day;
  • Clickander 120+ million clicks per day.

The platform is used by 80,000 advertisers that have access to a vast network of 100,000 websites and applications for their ad placements. Traffic is accepted from both mainstream and adult sources. 

Getting Started with Kadam: How to Run an Advertising Campaign

Run your first ad campaign with us!

Step 1. Sign Up

The start of the process of signing up is to specify your position within the company. 

We’ll elaborate on user flow for advertisers. 

Indicate the personal details, messengers to get in touch with and choose the currency you operate. 

Click to enlarge

That’s all! Lastly, confirm your account via email.

Step 2. Log in and explore the interface

Once you log in, you will be welcomed by Dashboard for navigating within the Kadam account. 

Click to enlarge

All users are accompanied by personal managers. Naturally, the necessary contacts can be found on the Dashboard page.

Here are the tabs the Dashboard page also contains:

  • Campaigns. Here you can filter out your campaign by ad formats, cost models and other parameters. Some of the displayed key values are clicks, CTRs, conversions, statuses, and money spent;
  • Statistics. This sector reflects similar data as “Campaigns”, but you can get more information about your campaigns and consider them in terms of clicks and conversions as well;
  • Balance. Stay in the loop with your funds with the Balance tab. Take control of your balance, smoothly replenish your account, and stay updated on credits and deductions;
  • Support. You can leave your request here if you need help. Additionally, the platform has an exhaustive Knowledge base and the FAQ section. This allows you to get instant answers instead of waiting for support.

By default, the Dashboard tab reflects all the data of launched campaigns. And now it’s time to create one of them. Click the Start campaign button and get ahead. 

Step 3. Add funds

At Kadam, adding funds is available in the following ways:

Click to enlarge

Kadam requires your data to top up your balance. Apparently, the network is extremely careful regarding users who can seem to be fakes or unmotivated.

 Let’s see what we have in payment options:  

  • Bank cards;
  • Paxum;
  • PayPal;
  • USDT;
  • QIWI;
  • Webmoney;
  • Wire transfer.

The Kadam minimal deposit is $50. 

Step 4. Set up postback

Although there is no Tracking tab within the account, you can discover a list of macros while creating a campaign. 

It would seem that the platform offers nothing else in terms of conversion tracking, but if you go to the Knowledge base, you might find a detailed guide on configuring postback. 

Step 5. Create a campaign and specify general details

To figure Kadam campaign setup, let’s go along with the user flow.

The prime step you need to complete is to pinpoint basic campaign details:

  • Campaign name;
  • Campaign URL. This is your target page that shows the offer;
  • Payment models. The payment models you have access to at Kadam are CPC (cost per click), CPM (cost per impression) and CPA target (cost per action);
  • Conversion notification. The platform has made sure that users find the guide on how to set up conversion tracking by adding the relevant link from the Knowledge base to the interface. Conversion cost received from postback will be displayed only if you select the CPA target model;
  • Template of acceptance. Choose the affiliate network you work with. It’s a curious option for ad networks;
  • Ad formats. As soon as you choose the format, the system will notify you about traffic volumes for the defined ad type and competitive bids;
  • Push traffic type (only for push campaign). There are 2 options to choose from: classic and on-site push.

The feature that visualizes traffic volumes is called Predictor in Kadam

Click to enlarge

Data accuracy will improve as you adjust the campaign.

Step 6. Choose countries and set bids

You can allocate countries that refer to a certain continent with a click or choose the appropriate GEOs manually. 

Click to enlarge

At Kadam, the Multigeo feature is implemented as you are able to set the bid for each country you target.

In particular, it’s possible to pinpoint CPA regardless of the cost model. Even if you opt for CPM cost pricing, Kadam’s smart algorithms are designed to achieve this objective.

Click to enlarge

When selecting the CPA target model, the system will be focused on the conversion cost only. 

Step 7. Specify targeting options

Accessible targeting parameters in Kadam:

  • Cities and regions;
  • Connection type;
  • ISPs;
  • Category (e.g. adult content, games, education);
  • OS (Android, iOS, Windows Phone, Console, TV);
  • Device (platform and manufacturer);
  • Browser and its language.

Targeting options that revolve around device parameters – OS, platform, browser, etc. – are called “Audiences” in the ad network.

Step 8. Add whitelists/blacklists

If you already have insights on what sources convert best and vice versa, add them to whitelists or blacklists respectively.

Click to enlarge

Step 9. Set limits

Kadam offers all possible limits to make your campaign launch most manageable.

Click to enlarge

Each option in the interface includes a helpful tooltip, enhancing user experience and assisting in decision-making.

Step 9. Configure schedule

Define the schedule when your ads would be displayed to your targeted audience. For your convenience, you can select the timezone.

Click to enlarge

When you choose to run your campaign exclusively on weekends or weekdays, it requires manual selection. However, it may not be as convenient as other ad platforms that offer a one-click option to mark these days.

Hit the Create campaign button to proceed with running the campaign.

Step 9. Add creatives 

Setting up a campaign doesn’t end with the previous steps. 

Finally, you need to make ads, adding the following details:

  • Texts (title and description);
  • Target URL;
  • Icon and image;
  • Bids on GEO. 

How to add creatives for a push campaign:

Click to enlarge

The maximum number of creatives is 100, which is quite a lot. In other words, you are not almost restricted in adding creatives.

As you design your ad creatives, it will be helpful to know about the requirements for them. In the Knowledge base, you will find examples and valuable recommendations on making converting ads. 

Best verticals for Running Push Ad Campaigns

As the team said, the push format is versatile for almost any offer across all verticals. However, the highlighted verticals that convert best with push advertising:

  • E-commerce;
  • Finance;
  • Nutra;
  • Dating;
  • News & Content;
  • Games & Apps;
  • Sweeps & lottery.

Earn More with Optimization Features Applied

Kadam earning tricks lie in smart optimization. Let’s discuss which features can further enhance fine-tuning ad campaigns.

Whitelists/Blacklists

The use of whitelists allows you to specify trusted and relevant sources or websites where you want your ads to be displayed. By including these sources, you ensure that your ads reach the right audience and maintain brand safety. On the flip side, blacklists help you exclude specific sources or websites where you don’t want your ads to appear. 

Creative Management

By analyzing statistics, such as click-through rates and conversion rates, you can identify the best-performing creatives. Adjusting your creative rotation, emphasizing high-performing creatives, and excluding underperforming ones can help boost ad performance and drive better results.

Bid adjustments

According to statistics, it is possible to make well-informed decisions about bid adjustments. Increasing bids for high-performing placements can help increase visibility and CTR. Conversely, reducing bids for less effective slices helps optimize spending and improve overall campaign efficiency.

Kadam.net Support

If you have any questions and haven’t found answers in the FAQ section or knowledge base, you can reach out to the Kadam support team. The support team is available to assist you from Monday to Friday, 07:00 am to 08:00 pm (UTC), and on weekends from 8 am to 8 pm (UTC).

There are 2 ways to contact support. First, you can go to the Support section and click on the “Add Request” button, providing a clear description of your issue. Alternatively, you can reach out to the support via Telegram, Skype, email, or through the live chat feature on our platform.

Kadam Advantages and Disadvantages

Discover the benefits and limitations of the Kadam platform. By examining its pros and cons, you can assess if it offers the features and functionalities that are crucial for your ad campaigns.

Pros:

  • Wide range of ad formats
  • Leader in affiliate marketing with a staggering reach of 300 billion ad impressions per month
  • Immense traffic source catering to the needs of the large audience: advertisers, publishers, agencies and affiliates
  • Anti-fraud system and built-in analytics tools ensure high-quality and targeted traffic
  • Detailed statistics and flexible payment models
  • Emphasis on CPA target feature for affiliates and a diverse range of ad types for advertisers
  • Fast moderation

Cons:

  • Limited information provided about traffic by GEOs and platforms
  • No dedicated tracking tab within the account

Kadam for Advertisers: Is it worth It?

While the interface may not be as modern as some other platforms, Kadam makes up for its extensive ad coverage across 195 countries, impressive traffic volumes, flexibility in targeting and availability of many ad formats. Ultimately, the decision to choose Kadam depends on individual priorities and preferences in terms of traffic reach, ad formats, and overall user experience.

Kadam shares the promo code with our readers:

Get a 15% bonus for account top up with the promo code AllPushNetworks15

Kadam review 2024: Final Thoughts

Kadam proves to be a reputable push and native ad network that offers an incredible traffic reach and a diverse array of ad formats. Through its high-quality and targeted traffic, advanced targeting parameters, and detailed analytics, Kadam allow advertisers to run effective ad campaigns with fantastic ROI. So, if you’re seeking a legit ad platform, Kadam is the solution for you.

Sign up on the platform today, get our bonus 15% for account top up with promo code AllPushNetworks15  and propel your ad campaigns to new heights with ease.

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Kadam Review 2024: Push Notification Ad Network with Amazing Ad Reach
Reviews

RATING

4.78

RATING

4.78

Mr.Simson

Best of the best

16 November 2023