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Leading push notification advertising network
Main info
5+ billion ad impressions per day$ 0,003 Minimal CPC for push ads220 countriesCPC and CPM pricing models$150 minimal depositAd formats
The best verticals
Payment methods
Conversion tracking
Adult ads
Push notifications have become increasingly essential in the world of affiliate marketing. And although there are a lot of ad networks offering push formats, RichPush stands out as one of the most well-performing platforms for affiliate marketers. The ad network is an all-in-all solution for advertisers eager to try various ad formats: push notifications, in-page push, direct click (domain redirect) ads, native and pops.
Here, we provide you with a comprehensive RichPush review that allows you to evaluate all possibilities of the platform.
RichPush is founded in 2018, and now it acts as a part of RichAds. Being a forerunner of RichAds, the network was created by the same team which developed Platform IO, a real-time bidding, programmatic ad distribution platform. So you can expect RichPush to be of a similar standard as its counterpart – RichAds.
RichPush provides users with access to the ad platform combining various options, such as GEO targeting, A/B testing, user segmentation, provided ad creatives, white- and blacklists. To optimize ad campaigns, advertisers have access to an abundance of features, including Target CPA and Automated Rules.
The traffic volume of RichPush makes it the ideal database for advertisers of all sizes – there are over 450 million subscribers from 220 countries and territories worldwide there. As a result, the platform serves 5+ billion ad impressions daily.
The RichPush platform is a useful tool for both advertisers and publishers because it provides a range of features that help them to achieve their marketing goals and maximize their revenue.
Many ad networks provide unfiltered traffic, which forces advertisers to launch Run Of Network (RON) campaigns. Such campaigns require significant resources as advertisers have to test all the available traffic sources to find the best ones. RichAds platform has addressed this issue by testing various traffic sources.
RichAds sorts its sources into “Subscriber Lists Groups,” which can be divided into four segments:
By choosing specific sources, advertisers can save time and money, reducing the need for exhaustive testing. Furthermore, the RichPush team regularly updates the traffic groups to maintain quality standards.
Starting with Premium sources and scaling to the other groups saves advertisers money and improves performance by testing only the best traffic. However, RichPush also offers the option of adding best-converting sources to campaigns automatically. It’s possible to do it with a Performance Mode feature. The essence of the feature is that whitelists are updated daily without significant effort from the affiliate marketer.
RichPush claims that using Performance Mode can decrease CPA by 79% and boost the conversion rate by 253%.
Creating campaigns in RichPush is a straightforward task, and we’ve all stages of running a typical campaign in the ad network below.
First, you need to visit the RichPush website and click on the “Sign up” button. You will be directed to the registration page, where you will have to provide your email address, create a strong password and leave other details.
Then, complete the second page of the registration form, and you’re ready to go.
To start a campaign on RichAds, the marketer needs to add funds to their account. The RichPush minimal deposit is $150 for all traffic types and payment methods.
RichPush assigns each user an account level. There are three levels of the loyalty program: Rookie ($150), Professional ($500), and King ($3000). Each level corresponds to a different deposit amount and offers different conditions. You can view the benefits of each account type on the “Account” tab.
Click the picture to enlarge:
One of the highlights of RichPush is the personal manager that every affiliate marketer receives upon depositing $500. The personal manager (PM) provides numerous benefits, including help with profitable verticals, GEOs, and actual volumes. They can share whitelists of sources for offers, assist in setting up features, and explain how they work. Preparing creatives is the care of the PM as well – this option is available by request.
Despite the well-thought-out loyalty program, advertisers have the right to fund custom amounts from $100 to $50000.
All payment options:
Payment methods at your disposal include VISA, Mastercard, Capitalist, Payoneer, and WebMoney.
The fun part of all this begins – creating the first ad campaign. Let’s elaborate on the basic steps.
Just try testing one of the formats RichPush offers: push, pops, in-page, direct click or native.
Once you get started, name your campaign to recognize it further. We resolved to not dwell on this step because it’s easy-peasy. Well, our campaign has the name, so it’s time to work out the strategy. You didn’t think you’d have to do everything by hand, did you?
There are 3 options to optimize ad campaigns at RichAds. Here are they:
Although each option has a clear explanation within the UI, we clarify a little bit for newcomers.
Target CPA.
The Target CPA feature gives priority to converting traffic sources, automatically adapting to the desired cost per conversion, traffic sources, and bid. By using this feature, you can increase your conversions at the targeted price. Take note, however, that this feature only works with conversion tracking.
Performance Mode
The Performance Mode is another useful feature, providing you with weekly black- and whitelists of the most converting sources. With this feature, you no longer need to spend time selecting traffic sources as the system does it instead of you. Additionally, setting up tracking is not a must for this feature.
Manual CPC
If you prefer to optimize your advertising campaigns alone, you can use the Manual CPC feature. With this feature, you can adjust bids, choose the most effective creatives, change targeting, and take full responsibility for the success of your campaigns. Especially recommended for experienced affiliate marketers.
Wrapping up:
Target CPA – helps you boost conversions at the targeted price
Performance Mode – allows collecting fresh white-lists for your offer weekly;
Manual CPC – gives you full responsibility for the success of your campaigns.
The following step is setting up tracking, which is essential if you use the Target CPA optimization strategy. The platform is integrated with 11 of the most popular trackers today, and these are:
If your tracker is not included in the list, you can simply select “Others”, copy the conversion link and paste it into your tracker.
The next step is to add your creatives. Make them on your own or request the PM provided that your deposit is no less than $500.
At RichPush, you can craft numerous ad creatives in one ad campaign. The team recommends making five creatives per campaign at least. In this way, you can split-test your incoming traffic across different ads to find out which one works best. If you are going to create other ad campaigns for a while, you will be able to make of use the previously uploaded icons. Just a trick for both Pro and King account holders.
Finally, add your campaign headline, target URL and message, and your creativity is ready to see the light.
It is possible to choose a country, as well as its corresponding regions and cities. In addition, the advertising system provides the option of selecting multiple GEOs – Multigeo, allowing for the replication of a created campaign with different geo-targeting settings and CPC. Check out the Additional campaigns sections to test Multigeo.
The next thing to do is to place your bid per click. The recommended CPC and top bid will likely show up at this point based on your target filters, so you’ll have an idea of the bid price that will win you the traffic volume you expect. Anyway, you can be guided by top bid and recommended CPC within UI or Insights sections showing the average and top CPC by the platform (mobile desktop), traffic type and GEO.
If you deal with Manual CPC strategy, try Predictor – RishPush tool for forecasting current traffic volumes.
As for the budget, the required daily minimum is $25, and you can choose whether to spend it immediately or evenly throughout the day, which matches ASAP and Even options.
The most popular payment model is CPC, especially for push notification ads. The lowest RichPush CPC rate starts from $0.003. Overall, the average RichPush CPC makes up $0.004.
There are two sections dedicated to targeting, and these are basic targeting and advanced targeting.
| Category | Targeting |
|---|---|
| Basic | Country |
| Region & city | |
| Device (mobile, tablet, or desktop) | |
| Advanced | OS |
| Browser | |
| Browser language | |
| Connection type | |
| Carrier targeting | |
| ISP | |
| Manufacturers | |
| Models | |
| Time and schedule by week | |
| IP-targeting | |
| New Subscribers only |
The RichPush earning trick: start your ad campaign with the broadest targeting and then narrow down it based on the received campaign results.
Already have reliable data on what converts or doesn’t, based on particular parameters? You can use that information when creating your ads using Microbidding. This feature allows you to bid differently from your default bid based on your chosen parameters.
Choose the time when your ads appear based on either UTC or the user timezone in the Schedule section. Also, you can set the exact start and end dates of the ad campaign.
You can save time with optimization and scaling by creating your own rules based on specific conditions. Use any of the presets or create a custom rule.
Almost all kinds of offers can perform well using RichPush. The verticals that have shown great potential with RichPush are the following:
There are multiple ways to reach out to the RichPush support team. Anyone can get the manager in touch via live chat within the dashboard. You can also contact the support specialist by email: hello@richpush.co. If you are within the Profession or King level, you will be prioritized over others and receive a reply almost as soon as you inquire via the Support tab.
RichAds guarantees the safety of its traffic by utilizing the AdScore system, which provides top-notch ad fraud detection services. AdScore solutions are capable of identifying various types of traffic, such as low-quality and bot traffic, and eliminating them effectively. According to RichPush, this verification process has a positive impact on campaign performance, regardless of ad format.
Here are a few RichPush advantages and disadvantages that you must know before signing up for an account.
Based on our experience, RichPush is a good choice for both publishers and advertisers. RichPush provides high impressions, clicks, and subscriber volume, allowing advertisers to duplicate and scale their campaigns. The quality of traffic is pretty high while RichPush pricing is on the average side when compared to other push networks.
We have evaluated user-friendly accounts for advertisers with the option of creating multiple creatives within one campaign and built-in optimization tools that help advertisers to optimize their campaigns for better performance. As all traffic is guaranteed to be free of bots or fraud we make sure of the fact that RichPush is safe for its members.
To sum up, RichPush is a legit platform that has good targeting choices and provides flexible campaign management. Given the ad network work with only high-quality advertisers, publishers can also earn more money from RichPush traffic than they might with other methods.
Almost anyone can work with the ad network, especially when you have already read RichPush review in 2023. Although the platform differs from other traffic providers, creating a campaign is easy and straightforward. Moreover, having a personal manager at RichPush can give affiliate marketers a significant edge in their campaigns, making their experience on the platform more profitable and efficient.
Leading push notification advertising network
Main info
5+ billion ad impressions per day$ 0,003 Minimal CPC for push ads220 countriesCPC and CPM pricing models$150 minimal depositAd formats
The best verticals
Payment methods
Conversion tracking
Adult ads
Push notifications have become increasingly essential in the world of affiliate marketing. And although there are a lot of ad networks offering push formats, RichPush stands out as one of the most well-performing platforms for affiliate marketers. The ad network is an all-in-all solution for advertisers eager to try various ad formats: push notifications, in-page push, direct click (domain redirect) ads, native and pops.
Here, we provide you with a comprehensive RichPush review that allows you to evaluate all possibilities of the platform.
RichPush is founded in 2018, and now it acts as a part of RichAds. Being a forerunner of RichAds, the network was created by the same team which developed Platform IO, a real-time bidding, programmatic ad distribution platform. So you can expect RichPush to be of a similar standard as its counterpart – RichAds.
RichPush provides users with access to the ad platform combining various options, such as GEO targeting, A/B testing, user segmentation, provided ad creatives, white- and blacklists. To optimize ad campaigns, advertisers have access to an abundance of features, including Target CPA and Automated Rules.
The traffic volume of RichPush makes it the ideal database for advertisers of all sizes – there are over 450 million subscribers from 220 countries and territories worldwide there. As a result, the platform serves 5+ billion ad impressions daily.
The RichPush platform is a useful tool for both advertisers and publishers because it provides a range of features that help them to achieve their marketing goals and maximize their revenue.
Many ad networks provide unfiltered traffic, which forces advertisers to launch Run Of Network (RON) campaigns. Such campaigns require significant resources as advertisers have to test all the available traffic sources to find the best ones. RichAds platform has addressed this issue by testing various traffic sources.
RichAds sorts its sources into “Subscriber Lists Groups,” which can be divided into four segments:
By choosing specific sources, advertisers can save time and money, reducing the need for exhaustive testing. Furthermore, the RichPush team regularly updates the traffic groups to maintain quality standards.
Starting with Premium sources and scaling to the other groups saves advertisers money and improves performance by testing only the best traffic. However, RichPush also offers the option of adding best-converting sources to campaigns automatically. It’s possible to do it with a Performance Mode feature. The essence of the feature is that whitelists are updated daily without significant effort from the affiliate marketer.
RichPush claims that using Performance Mode can decrease CPA by 79% and boost the conversion rate by 253%.
Creating campaigns in RichPush is a straightforward task, and we’ve all stages of running a typical campaign in the ad network below.
First, you need to visit the RichPush website and click on the “Sign up” button. You will be directed to the registration page, where you will have to provide your email address, create a strong password and leave other details.
Then, complete the second page of the registration form, and you’re ready to go.
To start a campaign on RichAds, the marketer needs to add funds to their account. The RichPush minimal deposit is $150 for all traffic types and payment methods.
RichPush assigns each user an account level. There are three levels of the loyalty program: Rookie ($150), Professional ($500), and King ($3000). Each level corresponds to a different deposit amount and offers different conditions. You can view the benefits of each account type on the “Account” tab.
Click the picture to enlarge:
One of the highlights of RichPush is the personal manager that every affiliate marketer receives upon depositing $500. The personal manager (PM) provides numerous benefits, including help with profitable verticals, GEOs, and actual volumes. They can share whitelists of sources for offers, assist in setting up features, and explain how they work. Preparing creatives is the care of the PM as well – this option is available by request.
Despite the well-thought-out loyalty program, advertisers have the right to fund custom amounts from $100 to $50000.
All payment options:
Payment methods at your disposal include VISA, Mastercard, Capitalist, Payoneer, and WebMoney.
The fun part of all this begins – creating the first ad campaign. Let’s elaborate on the basic steps.
Just try testing one of the formats RichPush offers: push, pops, in-page, direct click or native.
Once you get started, name your campaign to recognize it further. We resolved to not dwell on this step because it’s easy-peasy. Well, our campaign has the name, so it’s time to work out the strategy. You didn’t think you’d have to do everything by hand, did you?
There are 3 options to optimize ad campaigns at RichAds. Here are they:
Although each option has a clear explanation within the UI, we clarify a little bit for newcomers.
Target CPA.
The Target CPA feature gives priority to converting traffic sources, automatically adapting to the desired cost per conversion, traffic sources, and bid. By using this feature, you can increase your conversions at the targeted price. Take note, however, that this feature only works with conversion tracking.
Performance Mode
The Performance Mode is another useful feature, providing you with weekly black- and whitelists of the most converting sources. With this feature, you no longer need to spend time selecting traffic sources as the system does it instead of you. Additionally, setting up tracking is not a must for this feature.
Manual CPC
If you prefer to optimize your advertising campaigns alone, you can use the Manual CPC feature. With this feature, you can adjust bids, choose the most effective creatives, change targeting, and take full responsibility for the success of your campaigns. Especially recommended for experienced affiliate marketers.
Wrapping up:
Target CPA – helps you boost conversions at the targeted price
Performance Mode – allows collecting fresh white-lists for your offer weekly;
Manual CPC – gives you full responsibility for the success of your campaigns.
The following step is setting up tracking, which is essential if you use the Target CPA optimization strategy. The platform is integrated with 11 of the most popular trackers today, and these are:
If your tracker is not included in the list, you can simply select “Others”, copy the conversion link and paste it into your tracker.
The next step is to add your creatives. Make them on your own or request the PM provided that your deposit is no less than $500.
At RichPush, you can craft numerous ad creatives in one ad campaign. The team recommends making five creatives per campaign at least. In this way, you can split-test your incoming traffic across different ads to find out which one works best. If you are going to create other ad campaigns for a while, you will be able to make of use the previously uploaded icons. Just a trick for both Pro and King account holders.
Finally, add your campaign headline, target URL and message, and your creativity is ready to see the light.
It is possible to choose a country, as well as its corresponding regions and cities. In addition, the advertising system provides the option of selecting multiple GEOs – Multigeo, allowing for the replication of a created campaign with different geo-targeting settings and CPC. Check out the Additional campaigns sections to test Multigeo.
The next thing to do is to place your bid per click. The recommended CPC and top bid will likely show up at this point based on your target filters, so you’ll have an idea of the bid price that will win you the traffic volume you expect. Anyway, you can be guided by top bid and recommended CPC within UI or Insights sections showing the average and top CPC by the platform (mobile desktop), traffic type and GEO.
If you deal with Manual CPC strategy, try Predictor – RishPush tool for forecasting current traffic volumes.
As for the budget, the required daily minimum is $25, and you can choose whether to spend it immediately or evenly throughout the day, which matches ASAP and Even options.
The most popular payment model is CPC, especially for push notification ads. The lowest RichPush CPC rate starts from $0.003. Overall, the average RichPush CPC makes up $0.004.
There are two sections dedicated to targeting, and these are basic targeting and advanced targeting.
| Category | Targeting |
|---|---|
| Basic | Country |
| Region & city | |
| Device (mobile, tablet, or desktop) | |
| Advanced | OS |
| Browser | |
| Browser language | |
| Connection type | |
| Carrier targeting | |
| ISP | |
| Manufacturers | |
| Models | |
| Time and schedule by week | |
| IP-targeting | |
| New Subscribers only |
The RichPush earning trick: start your ad campaign with the broadest targeting and then narrow down it based on the received campaign results.
Already have reliable data on what converts or doesn’t, based on particular parameters? You can use that information when creating your ads using Microbidding. This feature allows you to bid differently from your default bid based on your chosen parameters.
Choose the time when your ads appear based on either UTC or the user timezone in the Schedule section. Also, you can set the exact start and end dates of the ad campaign.
You can save time with optimization and scaling by creating your own rules based on specific conditions. Use any of the presets or create a custom rule.
Almost all kinds of offers can perform well using RichPush. The verticals that have shown great potential with RichPush are the following:
There are multiple ways to reach out to the RichPush support team. Anyone can get the manager in touch via live chat within the dashboard. You can also contact the support specialist by email: hello@richpush.co. If you are within the Profession or King level, you will be prioritized over others and receive a reply almost as soon as you inquire via the Support tab.
RichAds guarantees the safety of its traffic by utilizing the AdScore system, which provides top-notch ad fraud detection services. AdScore solutions are capable of identifying various types of traffic, such as low-quality and bot traffic, and eliminating them effectively. According to RichPush, this verification process has a positive impact on campaign performance, regardless of ad format.
Here are a few RichPush advantages and disadvantages that you must know before signing up for an account.
Based on our experience, RichPush is a good choice for both publishers and advertisers. RichPush provides high impressions, clicks, and subscriber volume, allowing advertisers to duplicate and scale their campaigns. The quality of traffic is pretty high while RichPush pricing is on the average side when compared to other push networks.
We have evaluated user-friendly accounts for advertisers with the option of creating multiple creatives within one campaign and built-in optimization tools that help advertisers to optimize their campaigns for better performance. As all traffic is guaranteed to be free of bots or fraud we make sure of the fact that RichPush is safe for its members.
To sum up, RichPush is a legit platform that has good targeting choices and provides flexible campaign management. Given the ad network work with only high-quality advertisers, publishers can also earn more money from RichPush traffic than they might with other methods.
Almost anyone can work with the ad network, especially when you have already read RichPush review in 2023. Although the platform differs from other traffic providers, creating a campaign is easy and straightforward. Moreover, having a personal manager at RichPush can give affiliate marketers a significant edge in their campaigns, making their experience on the platform more profitable and efficient.
RichPush Review 2023: Stellar Push Notification Ad Network
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