Exoclick Review 2024: Your Go-to Solution for Multi-format Ad Campaigns

Innovative ad company which serves 12 billion geo-targeted ads a day

Are you looking for a platform that will provide you with enough traffic volume? If so, then Exoclick is the place to go. With more than 10 million visitors per day and 8.5 billion ad impressions per day, this site provides advertisers with access to a huge amount of potential customers and a wide choice of ad formats: push ads, in-page push, video, native, interstitial, popunder, banner, email clicks and multi-format ads.

Is it a suitable ad provider for those looking for push notification ads? This article will help you find out.

Exoclick Global Network Overview

Exoclick is a network that is well-known among advertisers and publishers. 

You might be wondering – is Exoclick legit? Well, this Exoclick review will show you just how real this network is. If your business revolves around lifestyle, entertainment, and most especially adult, then Exoclick can help your ads achieve results. 

From the traffic inventory to the self-service platform, Exoclick has what you need to launch your advertising campaigns.

Exoclick Team History

Exoclick was created by current CEO Benjamin Fonze in December 2006. It started out as an online project but later grew into an ad network. Currently, they have four offices in Spain, one in Ireland, one in Portugal, and finally, one in Argentina.

Exoclick Features for Optimization

Here is an outline of the tools offered by Exoclick.

Multiple Ad Formats

There are a lot of ad formats available on Exoclick. These formats offered on the platform include Interstitial (Desktop full-page, Mobile full-page, and Native), Email clicks, Video (Outstream, In-stream, In-Video Banner, Video slider, and Video Banners), Popunders, Native, Banners (Display, Sticky, and Large Footer), Direct Links, and most importantly, Push Notifications.

Push notifications on Exoclick have shown good performance, especially with adult traffic. All it requires is an image and a custom piece of text to drive performance.

Targeting Tool

Exoclick has multiple targeting options that give you control over where your ads are displayed. You can always find relevant users that would boost your conversion rates with Exoclick’s targeting options, which include IP Range Targeting, Keyword Targeting, Geo-targeting, Browser Targeting, Language Targeting, Contextual Targeting, Site Targeting, OS Targeting, Mobile Carrier Targeting, Device Targeting, Day-Parting, and Frequency Capping.

At the same time, some push ad networks have other specific targeting options that Exoclick doesn’t have. For example, Connection type, Models, Manufacturers, or IP.

Real-time Bidding Tool

There’s nothing like having access to a large inventory of daily ad views and also the ability the bid for traffic in real-time. Exoclick does not disappoint in this area. 

Behavioral Targeting

If your visitors often leave without converting, Exoclick’s behavioral targeting will be of great help to you. You can generate sales and bring back prospective customers to make purchases. 

Exoclick offers two types of retargeting. These types include:

1. Positive and Negative retargeting: this type of retargeting allows you to target or exclude users who have performed specific actions on your website.
2. Personalized Retargeting: this allows you to display products that the targeted user has shown interest in. This works best for businesses that sell a variety of products.

Automation Tools

Exoclick gives meaning to the word “Automated” with its advanced AI-powered optimization tool. You can scale up your marketing and improve your ROI without doing any manual labor. There are two automation tools on Exoclick:

• The Exoclick Bidder

The bidder works as a smart assistant and automates the optimization of your campaigns. It does this by block zones with low or no conversions and adjusts your bids by ad zones. 

It performs two functions:

1. Rules: Optimizes your campaigns according to the rules you set. You can set rules for Clicks, CTR, conversion, or ROI. 
2. Automatic Bidding: Automatically uses your target CPAs to adjust your CPM/CPC bids and automatically sends zones to your blacklist when they haven’t converted at all.

• Automatic Optimization Landing Page Algorithm

Exoclick offers three algorithms to help you optimize and test your landing pages and creatives. 

These algorithms include:

1. Even: This algorithm spreads out traffic among different landing pages. If you use two different landing pages, 50% would be sent to each.

2. Fixed: This algorithm allows you to determine the percentage of traffic sent to your landing pages.

Tough Security Systems

Is Exoclick safe? This is a question that might come to mind if you’re afraid of fraud – when it comes to the traffic you receive and your personal information stored in the platform. Exoclick is a platform that uses its security protocols to automatically filter out malware, bot traffic, and fraudulent activities. 

Conversion Tracking

With Exoclick, you can monitor your campaign’s performance by using Exoclick’s server-to-server conversion tracking. Simply get the Postbck URL and add it to your third-party tracker, or even directly to your affiliate network if you want.

You can use this feature by integrating Exoclick’s API into your campaign URLs. The platform also provides some downloadable Conversion Tracking Manuals to help you integrate the API with third-party trackers.

Exoclick Offers and Verticals

Exoclick offers a plethora of ad formats with push notifications being one of the top-performing formats. Earning on Exoclick becomes easy if you use push notification ads to promote offers falling under the following categories:

• Nutra/Health
• Dating
• Games
• Cams
• Gambling and Casino
• Online Business
• VoD

For Advertisers: How To Create Geo-targeted Ads

Creating a campaign on Exoclick is quite simple. If you have no clue how to create a campaign on this platform, here are the steps:

1. On the General campaign creation tab, input the name of the ad campaign and set the format;
2. Choose the zone you want to include or exclude or set it to run on all zones by default;
3. Move to the Ad Variations tab and where you can create ad variations for your campaign;
4. Select your preferred distribution algorithm for traffic distribution between variations;
5. Next, switch to the Targeting tab and select what targeting options you prefer. You can include or exclude select items;
6. Now go to the Pricing and Limits tab. Select the best pricing model for your campaign. Set the frequency capping and daily limits for your campaigns and choose your delivery mode;
7. Set either a daily or total budget for your campaign. You can also set a time period for your campaigns to run.

You also have the option to whitelist or blacklist specific zones and sources during campaign creation, through the Zone tab. If you have no data yet, you won’t have to edit this portion.

For Publishers: How to Monetize Websites on Exoclick

Exoclick takes its business seriously and strongly advises publishers to adhere to its guidelines. The network checks its publishers’ websites regularly and closes any account that lists a site that doesn’t follow their guidelines. Such publishers will lose claim of their outstanding earnings once their account is closed. These guidelines can be found on the Exoclick website.

Exoclick Minimum Deposit

Exoclick’s minimal deposit is quite high and differs according to the payment method. For Wire transfer, the minimum deposit is 500 Euros/USD and 200 Euros/USD for other payment methods. 

Exoclick Payment Mode

Advertisers can deposit to their accounts through Paypal, Paxum, Webmoney, or Wire Transfer. 

ExoClick’s pricing is on the CPM, CPC, and CPV models. ExoClick’s CPC rate can fall as low as $0.001.

Exoclick Support

Exoclick has a good support team that responds on time. You can contact support through the Exoclick website or email. Personal account managers are also assigned based on the importance of the account.

Exoclick Pros and Cons

Here are some of Exoclick’s advantages and disadvantages to help you answer the question — is Exoclick good?

Exoclick: Is It Worth It?

Exoclick has been used by several companies like Birdview and UpForIt Networks, and many more. It often receives loads of positive reviews and recommendations. So yes, it’s safe to say that Exoclick is definitely worth it.

To assess if Exoclick is suitable for you, consider factors such as your target audience, campaign goals, budget, and the compatibility of their ad formats with your niche. It’s also essential to compare Exoclick with other ad networks, evaluate their pricing structure, and assess the level of customer support they offer.