Top push ad networks

How to Increase Gambling Traffic in 2024: Experts Insights

The gambling vertical promises high payouts for try-hards. However, thriving in this niche calls for a substantial investment and a savvy strategy to promote offers. When considering ad networks as a potential goldmine for online casino traffic, it’s vital to note that each source has its unique characteristics and approaches to successful promotion, ranging from geo-targeting strategies to working targeting bundles.

To gain a deeper understanding of the nuances of promoting in the gambling vertical, we engaged in discussions with experts from various ad networks: 

  1. UngAds; 
  2. Exoclick;
  3. Push.House;
  4. HilltopAds; 
  5. BidVertiser;
  6. Mondiad; 
  7. Suomzilla. 

In this article, we’ll first highlight the key takeaways from the gambling vertical, and subsequently, we’ll present insights shared by these experts. You’ll discover valuable information about target geographical locations and creative approaches that have already been tested and proven successful by affiliates. 

Gambling Key Takeaways

This brief overview of the gambling industry helps you get up to speed and keep moving forward: 

  • Gambling advertising impact

Gambling advertising is a thriving industry that promotes various gambling offers globally. It reaches a significant portion of the population, around 2 billion people, accounting for over 26% of the global population. The amount spent on gambling activities in the USA increased from 1 to 1,9 billion dollars in 2023.

Source: Statista
  • Gambling Offers

Gambling offers are a crucial component of affiliate marketing and cover a wide range of online gambling activities, including casino games, card games, bingo, and lotteries. And although Betting is a part of the gambling vertical, it’s an independent niche at the same time, with its rules and features.

  • Cost Models

Gambling offers in affiliate marketing operate under 4 primary cost models: Cost Per Action (CPA), Revenue Share (RevShare), Hybrid (a blend of CPA and RevShare), and Cost Per Lead (CPL).

  • Advertising strategies

As the online gambling advertising market continues to grow, strong advertising campaigns become essential. Push notifications, pop ads, and direct click ads are effective formats for gambling advertising. These formats offer flexibility and fewer restrictions compared to other gambling traffic sources.

If you want to deeper understand the gambling niche, read our guide:

How to Promote Gambling Offers: Experts Opinion

Here’s a brief introduction to our gambling experts:

Ad Networks
Ad Impressions
Minimal Deposit Minimal CPCCost modelsReview link
UngAds
UngAds
800 millions impressions daily$100$0.007CPC, CPM, CPAReview
Exoclick
Exoclick
1 billion+ daily impressions$200$0.001CPC and SmartCPMReview
Push.House_promo_code
Push.House
14 billion impressions daily$50$0.0001CPCReview

HilltopAds
73 billion impressions monthly$50$0.01CPC, CPM and CPA Review
Bidvertiser10 billion+ monthly ad impressions$100$ 0.001
CPC
Review

Suomzilla
3,5 billion daily impressions $50$ 0.001CPC, CPM

Mondiad
200 million daily impressions $100$ 0.13CPC, CPM

Experts we have asked for the article are people from different departments: Accounting, Management and Content Creation. They offer useful practices for gambling promotions and share inside scoop. Thus, we managed to examine the gambling industry from various angles.

Read and put the experience of our experts into practice!

UngAds — Daria, account manager

Top geos for gambling offers: Canada, India, Philippines, Finland, Poland

The top ad format for promoting gambling offers is push ads. PinUp and JooCasino offers show the greatest boost in this niche, and mainstream traffic performs better than adult. However, we still recommend doing split tests (with mainstream creatives for mainstream traffic and adult creatives for adult traffic). 

Desktop gambling ad traffic works best for western GEOs while mobile is the greatest option for Asian countries. 

As far as prel-landing and creatives are concerned, it’s better to choose materials containing bonus deposit info and exclusive offers for users. Also, game previews and casino mascots images might help to catch users attention. Creatives with winners stories and luxury attributes (cars, expensive things) work very well for Asian and African geos.

Best icons practices at UngAds:

Best image practices at UngAds:

Exoclick — Anna, Marketing Content Creator

Push notifications and in-page push ads are regarded as well-suited ad formats for advertising gambling offers.

Grab the key tips on making creatives from Exoclick:

  • Tell a story with emojis: Push notifications allow you to use emojis within our ad’s copies, further engaging the users. According to ExoClick’s Business Intelligence stats, using an emoji in the title increases CTR by 7% and an emoji in the description increases CTR by 13%, compared to the CTRs of ads without emojis;
  • Use dynamic tokens: You can use dynamic tokens, which allow you to display different texts depending on the information of the end user that is viewing your ad. So, for example, you could use tokens such as {city} and {device}, in the sample below you can see how New York Galaxy S22 users can be targeted using Dynamic Tokens, which feels like 1 to 1 marketing for an end user;
  • Customize your texts: Make sure that your text reflects the excitement of the game talking about the big wins, the social features, and competition. Then, run A/B Testing campaigns to test out different style texts and creatives to cater for all the audiences;
  • Run retargeting campaigns: This will increase registrations and boost conversions. You could run welcome bonuses and promotions, as well as rewarding loyal players with some additional packages. Use special seasonal occasions to offer ad-hoc promotions, such as CyberMonday, BlackFriday, etc.;
  • Offer special discounts and promotions: Bonuses increase the level of excitement and encourage returning visitors to play more games at your Casino. For instance, you could offer to double their first deposit, paying $20, and they get another $20 to use in the game. Or make their first $10 free: “Get $10 extra when you make your $20 deposit!”. 

Push.House  Alex, Head of PR

(Push.House keeps their gambling advertising techniques under wraps but the service they share makes up for it).

We got Spy.House off the ground, an absolutely free service to spy rivals. Quite a find! Just sign up, and you are ready to go – a sea of great creatives and pre-landing page examples are at your fingertips.

Click to enlarge:

Spy.House creatives

Promocode: AllPushHouse
Terms: $10 bonus on the first deposit (lifetime)

HilltopAds — Rimma, COO

Top GEOs for gambling offers: Kazakhstan, Uzbekistan, Brazil, Vietnam, Thailand, New Zealand, Finland

There are geos where casino offers are a familiar part of life (such as the Nordic countries), while smaller countries like those in Africa are just starting to embrace new technologies and, especially, casino. Therefore, the landing page for potential users in these regions should be simple and easy to understand. Often, users don’t fully understand what a casino is, so the key to success is to provide understanding and confidence that anyone can win.

When promoting the product, avoid setting overly high expectations or offering big bonuses that the product doesn’t actually provide. While it’s good to engage users, if the main conversion goal on the offer’s landing page is registration, running such a campaign may not be profitable as it would create a gap between user expectations and reality.

Whenever possible, use your own creatives or the latest ones that. This will make your advertising more unique in the market for this offer and result in a higher number of conversions.

Promocode: ALLPUSHNT
Terms: $20 bonus on the first deposit (lifetime)

BidVertiser — Shahar, CEO

Creativity matters, but it’s not everything. Send users to an engaging “warm-up” page first. They can play games like spinning a wheel or trying a slot to “win” cool bonuses. After they win, guide them to the registration form. Just remember, show the same bonus they won on both pages.

We recommend starting with our Quality Score filter set to TOP 70%. This can cut out some bad edges to start with. However, it is important to slowly release it until getting back to All Websites because there are tons og gems there as well. This leads us directly to the next point: tracking.

What to track to optimize ad campaign:

  1. Clicks on your “warm-up” page and blacklist traffic sources with low CTR;
  2. Registrations and blacklist sources that don’t generate any;
  3. Blacklist sources with no FTDs.

It might sound complex, but it’s not! We’ve got a multi-level postback pixel that makes it simple. Use one pixel for all the tracking you need, right on your dashboard.

Promocode: ALLPUSH
Terms: $15 bonus on the first deposit (lifetime)

Mondiad — Oana, social media manager & copywriter

Top GEOs for gambling offers: Brazil, Kazakhstan and Bangladesh

At Mondiad, we understand this market dynamic, so we serve multiple ad formats, including classic push, in-page push, natives and several banner ads. Our traffic inventory has global coverage, but we also offer advanced filters and perks to fine-tune your targeting and automate your campaigns.

It’s important to note that the content and tone of gambling ads can vary widely based on cultural norms, legal restrictions, and industry standards so make sure to do your research before running a campaign.

The best creatives for push ads at Mondiad (click to enlarge): 

Mondiad creatives: push notifications (left) and in-page push ads (right)

Creatives dedicated to other ad formats: native and banners

Click to enlarge:

Mondiad creatives: native (left) and banners (right)

Mondiad tips for promoting gamblings ads:

  • Address the user directly. Using direct language can create a sense of emotional connection between the ad and the viewer. By speaking directly to the user, advertisers aim to evoke emotions like excitement, anticipation, and the desire for personal success or fulfilment;
  • Build your ads with your target audience in mind. The target audience for gambling in 2023 is likely to be similar to previous years, but take note that there could be different trends and preferences depending on the region or type of gambling.  As a general understanding, the most common online gambler is usually male, aged between 25 and 40;
  • Ad creatives should be flashy and colorful. Include urgency elements and/or include gamification elements. The bet world is very visually appealing and easy to recognize, so it’s natural ads promoting it should comply with its design as well. It is also commonly used to offer incentives like extra spins or welcome bonuses and to showcase winners’ experiences;
  • Focus on the thrill of gambling. Showcase the lively atmosphere of casinos, the anticipation of winning, and the social aspects of gambling with friends;
  • Ask your account manager for recommendations. Sometimes, an extra helping hand can be that game-changing element that you need.

Promocode: llpshntwrks
Terms: $10 bonus on first deposit when topping up a minimum of $100 (max bonus $100)

New publishers get 100% revenue share for the first 20 days after signing up

Suomzilla Mila, account manager

Top GEOs for gambling offers: India (200 mln daily impressions), Indonesia (60 mln daily impressions), Brazil (100 mln daily impressions), Bangladesh (10 mln daily impressions)

For gambling offers within our network, it’s recommended to use push and popunder formats. Geo-targeting and creatives play a pivotal role. It’s important to test different geos and use multiple creatives in campaigns to capture user attention. Creatives should be vibrant and attention-grabbing. Users often make impulsive decisions, so promising quick winnings or extra bonuses can serve as further motivation.

Additionally, remember to transmit postbacks to the advertising network, optimize campaigns, and heed your account manager’s advice. We suggest gathering both blacklists and whitelists, at least after a week of running the campaign.

Promocode: SmzLucky23
Terms: $50 bonus on first deposit until 1st October

Final Thoughts

Navigating the complexities of the gambling vertical in affiliate marketing is no simple task, but the insights offered by industry experts can shed light on best practices and effective strategies for garnering gambling traffic. From geo-targeting to choosing the right ad formats and crafting compelling creatives, every decision has an impact on the campaign success.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

The gambling vertical promises high payouts for try-hards. However, thriving in this niche calls for a substantial investment and a savvy strategy to promote offers. When considering ad networks as a potential goldmine for online casino traffic, it’s vital to note that each source has its unique characteristics and approaches to successful promotion, ranging from geo-targeting strategies to working targeting bundles.

To gain a deeper understanding of the nuances of promoting in the gambling vertical, we engaged in discussions with experts from various ad networks: 

  1. UngAds; 
  2. Exoclick;
  3. Push.House;
  4. HilltopAds; 
  5. BidVertiser;
  6. Mondiad; 
  7. Suomzilla. 

In this article, we’ll first highlight the key takeaways from the gambling vertical, and subsequently, we’ll present insights shared by these experts. You’ll discover valuable information about target geographical locations and creative approaches that have already been tested and proven successful by affiliates. 

Gambling Key Takeaways

This brief overview of the gambling industry helps you get up to speed and keep moving forward: 

  • Gambling advertising impact

Gambling advertising is a thriving industry that promotes various gambling offers globally. It reaches a significant portion of the population, around 2 billion people, accounting for over 26% of the global population. The amount spent on gambling activities in the USA increased from 1 to 1,9 billion dollars in 2023.

Source: Statista
  • Gambling Offers

Gambling offers are a crucial component of affiliate marketing and cover a wide range of online gambling activities, including casino games, card games, bingo, and lotteries. And although Betting is a part of the gambling vertical, it’s an independent niche at the same time, with its rules and features.

  • Cost Models

Gambling offers in affiliate marketing operate under 4 primary cost models: Cost Per Action (CPA), Revenue Share (RevShare), Hybrid (a blend of CPA and RevShare), and Cost Per Lead (CPL).

  • Advertising strategies

As the online gambling advertising market continues to grow, strong advertising campaigns become essential. Push notifications, pop ads, and direct click ads are effective formats for gambling advertising. These formats offer flexibility and fewer restrictions compared to other gambling traffic sources.

If you want to deeper understand the gambling niche, read our guide:

How to Promote Gambling Offers: Experts Opinion

Here’s a brief introduction to our gambling experts:

Ad Networks
Ad Impressions
Minimal Deposit Minimal CPCCost modelsReview link
UngAds
UngAds
800 millions impressions daily$100$0.007CPC, CPM, CPAReview
Exoclick
Exoclick
1 billion+ daily impressions$200$0.001CPC and SmartCPMReview
Push.House_promo_code
Push.House
14 billion impressions daily$50$0.0001CPCReview

HilltopAds
73 billion impressions monthly$50$0.01CPC, CPM and CPA Review
Bidvertiser10 billion+ monthly ad impressions$100$ 0.001
CPC
Review

Suomzilla
3,5 billion daily impressions $50$ 0.001CPC, CPM

Mondiad
200 million daily impressions $100$ 0.13CPC, CPM

Experts we have asked for the article are people from different departments: Accounting, Management and Content Creation. They offer useful practices for gambling promotions and share inside scoop. Thus, we managed to examine the gambling industry from various angles.

Read and put the experience of our experts into practice!

UngAds — Daria, account manager

Top geos for gambling offers: Canada, India, Philippines, Finland, Poland

The top ad format for promoting gambling offers is push ads. PinUp and JooCasino offers show the greatest boost in this niche, and mainstream traffic performs better than adult. However, we still recommend doing split tests (with mainstream creatives for mainstream traffic and adult creatives for adult traffic). 

Desktop gambling ad traffic works best for western GEOs while mobile is the greatest option for Asian countries. 

As far as prel-landing and creatives are concerned, it’s better to choose materials containing bonus deposit info and exclusive offers for users. Also, game previews and casino mascots images might help to catch users attention. Creatives with winners stories and luxury attributes (cars, expensive things) work very well for Asian and African geos.

Best icons practices at UngAds:

Best image practices at UngAds:

Exoclick — Anna, Marketing Content Creator

Push notifications and in-page push ads are regarded as well-suited ad formats for advertising gambling offers.

Grab the key tips on making creatives from Exoclick:

  • Tell a story with emojis: Push notifications allow you to use emojis within our ad’s copies, further engaging the users. According to ExoClick’s Business Intelligence stats, using an emoji in the title increases CTR by 7% and an emoji in the description increases CTR by 13%, compared to the CTRs of ads without emojis;
  • Use dynamic tokens: You can use dynamic tokens, which allow you to display different texts depending on the information of the end user that is viewing your ad. So, for example, you could use tokens such as {city} and {device}, in the sample below you can see how New York Galaxy S22 users can be targeted using Dynamic Tokens, which feels like 1 to 1 marketing for an end user;
  • Customize your texts: Make sure that your text reflects the excitement of the game talking about the big wins, the social features, and competition. Then, run A/B Testing campaigns to test out different style texts and creatives to cater for all the audiences;
  • Run retargeting campaigns: This will increase registrations and boost conversions. You could run welcome bonuses and promotions, as well as rewarding loyal players with some additional packages. Use special seasonal occasions to offer ad-hoc promotions, such as CyberMonday, BlackFriday, etc.;
  • Offer special discounts and promotions: Bonuses increase the level of excitement and encourage returning visitors to play more games at your Casino. For instance, you could offer to double their first deposit, paying $20, and they get another $20 to use in the game. Or make their first $10 free: “Get $10 extra when you make your $20 deposit!”. 

Push.House  Alex, Head of PR

(Push.House keeps their gambling advertising techniques under wraps but the service they share makes up for it).

We got Spy.House off the ground, an absolutely free service to spy rivals. Quite a find! Just sign up, and you are ready to go – a sea of great creatives and pre-landing page examples are at your fingertips.

Click to enlarge:

Spy.House creatives

Promocode: AllPushHouse
Terms: $10 bonus on the first deposit (lifetime)

HilltopAds — Rimma, COO

Top GEOs for gambling offers: Kazakhstan, Uzbekistan, Brazil, Vietnam, Thailand, New Zealand, Finland

There are geos where casino offers are a familiar part of life (such as the Nordic countries), while smaller countries like those in Africa are just starting to embrace new technologies and, especially, casino. Therefore, the landing page for potential users in these regions should be simple and easy to understand. Often, users don’t fully understand what a casino is, so the key to success is to provide understanding and confidence that anyone can win.

When promoting the product, avoid setting overly high expectations or offering big bonuses that the product doesn’t actually provide. While it’s good to engage users, if the main conversion goal on the offer’s landing page is registration, running such a campaign may not be profitable as it would create a gap between user expectations and reality.

Whenever possible, use your own creatives or the latest ones that. This will make your advertising more unique in the market for this offer and result in a higher number of conversions.

Promocode: ALLPUSHNT
Terms: $20 bonus on the first deposit (lifetime)

BidVertiser — Shahar, CEO

Creativity matters, but it’s not everything. Send users to an engaging “warm-up” page first. They can play games like spinning a wheel or trying a slot to “win” cool bonuses. After they win, guide them to the registration form. Just remember, show the same bonus they won on both pages.

We recommend starting with our Quality Score filter set to TOP 70%. This can cut out some bad edges to start with. However, it is important to slowly release it until getting back to All Websites because there are tons og gems there as well. This leads us directly to the next point: tracking.

What to track to optimize ad campaign:

  1. Clicks on your “warm-up” page and blacklist traffic sources with low CTR;
  2. Registrations and blacklist sources that don’t generate any;
  3. Blacklist sources with no FTDs.

It might sound complex, but it’s not! We’ve got a multi-level postback pixel that makes it simple. Use one pixel for all the tracking you need, right on your dashboard.

Promocode: ALLPUSH
Terms: $15 bonus on the first deposit (lifetime)

Mondiad — Oana, social media manager & copywriter

Top GEOs for gambling offers: Brazil, Kazakhstan and Bangladesh

At Mondiad, we understand this market dynamic, so we serve multiple ad formats, including classic push, in-page push, natives and several banner ads. Our traffic inventory has global coverage, but we also offer advanced filters and perks to fine-tune your targeting and automate your campaigns.

It’s important to note that the content and tone of gambling ads can vary widely based on cultural norms, legal restrictions, and industry standards so make sure to do your research before running a campaign.

The best creatives for push ads at Mondiad (click to enlarge): 

Mondiad creatives: push notifications (left) and in-page push ads (right)

Creatives dedicated to other ad formats: native and banners

Click to enlarge:

Mondiad creatives: native (left) and banners (right)

Mondiad tips for promoting gamblings ads:

  • Address the user directly. Using direct language can create a sense of emotional connection between the ad and the viewer. By speaking directly to the user, advertisers aim to evoke emotions like excitement, anticipation, and the desire for personal success or fulfilment;
  • Build your ads with your target audience in mind. The target audience for gambling in 2023 is likely to be similar to previous years, but take note that there could be different trends and preferences depending on the region or type of gambling.  As a general understanding, the most common online gambler is usually male, aged between 25 and 40;
  • Ad creatives should be flashy and colorful. Include urgency elements and/or include gamification elements. The bet world is very visually appealing and easy to recognize, so it’s natural ads promoting it should comply with its design as well. It is also commonly used to offer incentives like extra spins or welcome bonuses and to showcase winners’ experiences;
  • Focus on the thrill of gambling. Showcase the lively atmosphere of casinos, the anticipation of winning, and the social aspects of gambling with friends;
  • Ask your account manager for recommendations. Sometimes, an extra helping hand can be that game-changing element that you need.

Promocode: llpshntwrks
Terms: $10 bonus on first deposit when topping up a minimum of $100 (max bonus $100)

New publishers get 100% revenue share for the first 20 days after signing up

Suomzilla Mila, account manager

Top GEOs for gambling offers: India (200 mln daily impressions), Indonesia (60 mln daily impressions), Brazil (100 mln daily impressions), Bangladesh (10 mln daily impressions)

For gambling offers within our network, it’s recommended to use push and popunder formats. Geo-targeting and creatives play a pivotal role. It’s important to test different geos and use multiple creatives in campaigns to capture user attention. Creatives should be vibrant and attention-grabbing. Users often make impulsive decisions, so promising quick winnings or extra bonuses can serve as further motivation.

Additionally, remember to transmit postbacks to the advertising network, optimize campaigns, and heed your account manager’s advice. We suggest gathering both blacklists and whitelists, at least after a week of running the campaign.

Promocode: SmzLucky23
Terms: $50 bonus on first deposit until 1st October

Final Thoughts

Navigating the complexities of the gambling vertical in affiliate marketing is no simple task, but the insights offered by industry experts can shed light on best practices and effective strategies for garnering gambling traffic. From geo-targeting to choosing the right ad formats and crafting compelling creatives, every decision has an impact on the campaign success.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

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