If you want to promote your own products or if you are a media buyer for affiliate offers, you would likely have heard that Bidvertiser is one of the oldest traffic networks in the industry. The ad network offers several ad formats, such as: direct navigation, popunder, push ads, in-page push, contextual pops (injection), injection pops and native ads. But is its push notification traffic good?

This Bidvertiser review can help you evaluate whether this provider is right for you.

BidVertiser Overview

BidVertiser is a direct advertising network that has been around since 2008, with headquarters located in Haifa, Israel. The company was founded by Yuval Zalmanov, Haim Geffen, and Gadi Willek.

Basically, the network provides daily ads in the form of popunders, native ads, and of course, push notification ads on their platform.

BidVertiser History

Bidvertiser main goal is to help website owners sell ad space directly to advertisers rather than outsourcing that responsibility. The company has just recently expanded its services by adding mobile advertising as well as programmatic buying and selling.

BidVertiser Features 

Using Bidvertiser gives you access to a number of handy features for advertising and publishing.

Self-Serve Platform using In-House Technology

Bidvertiser’s solution combines state-of-the-art ad serving and real-time optimization, machine learning based on concurrent and historical big data to make sure that every impression counts.

Fraud-Detection

Bidvertiser has developed its own fraud detection technology to detect and eliminate fraudulent activity from the system. The company’s methodology is designed around three main principles: real-time data validation, machine learning, and a blacklist of known bad actors.

Constant Creative Scanning

This ensures a malware-free ecosystem for advertisers and website owners and an uninterrupted user experience for customers.

Programmatic Buying And Selling

Bidvertiser offers all of its services in a programmatic manner, delivering a seamless ad-buying experience for the advertiser. The Real-time bidding ecosystem allows advertisers to buy the impressions they need the moment an opportunity for an ad to show up arises, at a price that is fair to all parties.

Tracking

Bidvertiser has everything the advertiser needs when it comes to tracking in order to make the right marketing decisions. They have URL macros, ad tagging, and postback integration. The network also provides reports based on targeting-layer, so advertisers can assess their marketing tactics with ease.

Automation

Bidvertiser’s automation system can calculate your return on investment instantly, so you know exactly how much of the money spent was returned by way of sales or leads generated from your campaigns. This also means the system is able to perform optimization tasks based on the rules you set.

BidVertiser Offers and Verticals

The network has both mainstream and adult traffic that comes from desktop and mobile. The offers that perform well from these traffic types in Bidvertiser are:

1. App installs,
2. Sweepstakes,
3. iGaming,
4. Browser extensions,
5. Dating (mainstream and adult).

For Advertisers: How to create a campaign

Advertising campaign management is straightforward — you can create campaigns using the wizard that lets you define your target audience, budget, and daily spend limit (if any).

Begin by opening your Bidvertiser account and clicking Create Campaign on the left. Next, choose your Ad Type. Your options are pop-under ads, native ads, push ads, direct ads, and contextual pops.

You then have to choose between desktop and mobile ads. After which, you will be moved to the Geo-targeting tab, where you can select the country (or countries) you want your ads to be shown. If you only choose one country, you’ll get the option to enable regional or state targeting.

Next comes the Bid tab, where you will place the maximum amount you are willing to pay per click. Push notification ads run on CPC payment mode, with the lowest Bidvertiser CPC rate at $0.003 per click. The geo and your other targeting choices have an effect on Bidvertiser pricing.

The next tab allows you to add a creative. With Bidvertiser, only one ad creative can be added per campaign, which is a massive downside for those who want to split test ad creatives.

The final tab is the budget section. The minimum budget for push ads per day is $20, but you can also set your ad to run with an unlimited budget (not recommended).

Once you’re done, the campaign will be submitted for approval. You can also make changes to the Advanced Targeting settings of the campaign by clicking on the Edit Campaign icon. Other targeting options include language targeting, OS or browser, connection type, and dayparting. You can also add a whitelist or a blacklist.

For Publishers: How to Earn

Bidvertiser uses one dashboard for advertisers and publishers. So if, at some point, you want to be a Bidvertiser publisher, all you need to do is click on the Publisher switch in the dashboard.

Publishers can monetize everything! From websites to toolbars, extensions, and mobile apps — Bidvertiser helps you make money with high eCPMs.

Their minimum payment is $10, which means even a small website can get paid quicker than most ad networks. Payments can be withdrawn via wire, check, PayPal and Bitcoin.

BidVertiser Minimum Deposit

The network requires advertisers to deposit at least $100 to their accounts before they start runnings ads. First-timers are given a risk-free $50 deposit bonus.

When adding funds, make sure that you add enough money to keep your campaigns running, keeping in mind the minimum $20 per day budget per campaign.

Payment Mode

Bidvertiser wants to make it easy for their advertisers, so they offer a variety of methods of funding, which include Paypal, Payza, wire transfer, credit cards, and even cryptocurrencies.

Support

Aside from their Knowledgebase, which answers almost all advertiser concerns, account holders can reach out to the support team by sending an email, opening a support ticket, or chatting with Bidvertiser’s Skype account. Advertisers don’t typically have a dedicated account manager.

To assist advertisers, Bidvertiser offers resources such as a user manual, campaign tracking guide, video tutorial for creating a new ad, and campaign guides. These resources help advertisers navigate the platform and optimize their campaigns.

BidVertiser Pros & Cons

To be able to analyze BidVertiser advantages and disadvantages for advertisers, we’ve listed down what we’ve noticed from using the platform:

BidVertiser: Is it worth It?

Is it worth investing your money in Bidvertiser? The answer is: it depends. The company’s goal, as an advertising network, is to provide advertisers and website owners with the best service possible at competitive rates. It remains to be seen if their ads are good enough because we’ve experienced fluctuating traffic quality.