EvaDav ad network review in 2023

While Evadav’s statistics seem impressive, it can be hard to determine whether they’re right for your business, especially given the numerous competitors on the market. To make the decision easier, we’ve compiled all information you need in this Evadav review (2023).

Advertising formats: push ads, popunder and native ads – that’s all Evadav can offer?

A performance-based advertising network, Evadav specializes in the following ad formats: push ads, in-page push, native ads and popunders. It serves both sides: advertisers and publishers. This platform boasts over 60 million subscribers and almost a billion daily impressions on average.

Evadav Advertising Network Overview

The platform opened its doors in 2018, and is a favorable choice for users looking for a network that grows alongside them. The platform is constantly refining itself, and ads are available in various ad formats.

Evadav History

Though the business started in 2018 for the public, it has been in the industry for far longer. They initially sold traffic to other push ad networks via RTB and still sell traffic to partners. Over time, Evadav has evolved and expanded its services to become a full-fledged advertising network.

Useful Features that Help to Buy Traffic

Evadav provides features that help advertisers easily promote their campaigns. Before you take advantage of them, however, you must understand what they are. These features include:

Advanced Targeting

Their advanced targeting options allow you to target visitors based on the usual factors such as geographical location, browser & browser language, device, OS & OS version, connection type, ISP, and subscription age. When it comes to devices, the platform has only two options: mobile and desktop. If you want to filter out tablet traffic, you won’t be able to do so. 

The same thing comes to some targeting options that provided another push ad networks. For example, you can’t target Manufacturers and Models.

You can use one campaign to promote to both classic push and in-page push, or you can simply use one per campaign if you prefer.

Evadav also has an anti-Adblock feature so that you can display ads to those who use an ad blocker. However, there is no option to disable or enable displaying ads to such users during campaign creation.

Audience Creation

If you already have data on which sources work best for your campaigns, you can create an audience list and choose it during campaign creation. This list contains either zone IDs or source IDs.

Hybrid Accounts

You won’t have to juggle two different accounts and can instead organize all aspects of your business from a single account. Evadav uses a single platform for both Advertisers and Publishers, which means even if you initially signed up as an advertiser, you will immediately have access to the publisher platform. Should you decide to send traffic Evadav’s way, you can earn from them and eventually use your earnings to advertise as well.

Automated Rules

If you don’t have enough time to manage your campaigns, you can set up auto-optimization rules targeting source IDs and zone IDs. You can automatically add these based on the conditions you set to your Audience List so that they will either be blacklisted or whitelisted.

On the other hand, using this feature at Evadav, you can target only 2 parameters. In some other ad networks, marketers can set up automated rules for even 7 parameters. It seems that Automated rules can do their work better. 

The metrics you can use to base your conditions on are impressions, clicks, leads, cost, CTR, cost per lead, profit, or ROI.

Anti-Fraud System

This reduces the risk of fake and bot traffic by cutting off suspicious traffic. Evadav’s anti-fraud system ensures that you only get a targeted, live audience for your ads. Although, push notification ads are well known for having almost zero fraud traffic because of the nature of the ad format.

Two Pricing Models

Now, this one is what’s unique about Evadav — they have two bidding models: CPC and CPM. Other networks usually have just CPC. This is actually good; if you find the best-performing sources for your campaign, you can switch to the cheaper bidding option.

Evadav Top-Performing Offers and Verticals for Advertising Campaigns

Push ads, as a rule, work best in verticals that have general appeal. This helps you overcome the fact that such ads do not allow demographic targeting. Evadav works best with such verticals, with the top-performing ones including: 

• Gaming
• Dating
• Gambling
• Sweepstakes
• Finance

For Advertisers: How to Use the Evadav Traffic Source

Evadav’s interface makes it easy for you to create campaigns. Once you’ve signed up for the service, the next step is choosing the type of campaign you want to create: push notifications, popunder ads, or native ads. 

Once you’ve selected the type of ad you’re interested in, you will have to choose the pricing model (CPM or CPC) and fill in the rest of the campaign details. This includes the target URL, how often you want viewers to see your ads, and so on. You will also have to upload your ad creatives. 

Once that is done, fill in the countries you want to target and set up your bid. The next step is to fill in the targeting details, including the device, browser language, browser, etc. Another targeting option is the subscription period, which allows you to target viewers based on when they signed up for push notifications. 

Next, configure your blacklists and whitelists, if necessary. Remember that you have to create an audience list beforehand if you want to use this feature. Once this is done, all that’s left to do is schedule the campaign, add a budget and send it for moderation. The moderation process is quick, and your campaign will likely be published quite fast.  

For Publishers: Working with Evadav

Evadav is a suitable platform for publishers as well as advertisers. It offers multiple ad formats and easy integration, as well as a 100% fill rate and high CPM rates. 

To get started as a publisher on the platform, all you need to do is sign up for a publisher account by filling in the relevant details. Once that’s done, you’re free to get started. One advantage of using this platform if you’re a publisher is that Evadav offers you 5% of all future revenues made by any other publishers you refer to the network. 

Evadav Minimum Deposit

Evadav’s pricing is based on the countries you’re targeting, as well as the ad format you’ll be using. With that said, Evadav’s CPC rate has a $0.0001 minimum, and its CPM has a $0.001 minimum (though most countries start at $0.005 for CPM).

Additionally, the Evadav minimal deposit is not too high – the platform requires a $100 minimum deposit for advertisers. If you’re an advertiser, the platform requires you to have at least $20 in your balance at all times to ensure campaigns continue running.

If you also send traffic as a publisher and have earned at least $25, you can transfer this amount to your advertiser balance.

Evadav Payment Modes

There are several payment methods available for you to choose from. These include wire transfer, bank card, WebMoney, Paxum, Payoneer, PayPal, Skrill, Bitcoin, and more. In total, there are 15 options for you to choose from. 

Evadav Support

Evadav has a robust support staff for clients facing problems. This includes a detailed FAQs page for both advertisers and publishers, the ability to contact them via an online form, Skype, or Telegram, and the option to reach support teams via an online live chat when you’re signed in to your account. 

Evadav: Is it worth it?

Among the biggest questions that you will have when considering this platform are: Is Evadav good? Is it worth the price?

Depending on your campaign’s parameters, this platform’s traffic may be slightly more expensive (or on par) with competitors such as Pushground. However, this ad network has various features, and its large reach means that this platform is still worth the investment. 

Evadav: Pros and Cons

Some of Evadav advantages and disadvantages include: