Top push ad networks

How to Choose Push Ad Network in 2024: Comparison Chart

Push advertising makes a fuss among advertisers as it really works. However, push traffic can vary and differ from one another, especially when we tell about its sources – push ad networks. All they have their specifics like ad coverage, cost models, ad formats and so on. But what is the rationale and, finally, how to choose the best push ad network?

We have done the research and gathered information from diverse push ad networks to alleviate your decision-making. For honesty, we have divided the networks into 2 camps: seasoned ad network warriors that exist for 5+ years on the market and the young, but promising ad platforms that don’t fall behind their rivals.

Check out our handpicked top ad networks!

Seasoned ad networks:

AdCashZeroparkAdsterraClickaduEvadav
Market positioningInnovative ad company which serves 12 billion geo-targeted ads a dayGlobal self-serve online advertising platformAll-in-one platform delivering advertising and monetization solutions for global brands and businessesGlobal advertising and CPA affiliate networkPremium ad networkLeading advertising platform
Founded data200620072011201320142016
WebsiteWebsiteWebsiteWebsiteWebsiteWebsite

Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Market positioningGlobal self-serve ad networkPush ad networks with striking ad coverageUnique conversion and monetization platform for trafficSingle dashboard for media buyers to buy from 45+ exclusive push traffic providersFully managed multi-format advertising networkPerformance-driven global self-serve ad network
Founded data201820182019201920202020
WebsiteWebsiteWebsiteWebsiteWebsiteWebsite

Let’s compare the best push ad networks from 2 camps by various: traffic parameters, top verticals, targeting options, optimization features and other criteria.

Traffic parameters

Traffic is key. Affiliates are always in search of high-quality traffic that brings them conversions and, ideally, leads. Until you test a platform, you won’t be able to tell much about its traffic. However, when picking a network, you can pay attention to certain factors that will help you decide which one is right for you.

Aspects of traffic:

  • Amount of traffic. Ad networks are attracting publishers to have as much traffic as possible. Some of them have been operating in the market for a long time, which allows them to rack up a significant amount of traffic. Others catch up with their competitors by acquiring partner traffic and purchasing it from other ad networks;
  • Traffic verification. Traffic volume doesn’t matter if it consists of bots or low-quality traffic. Therefore, it’s crucial to consider how the network protects itself. Typically, this involves implementing market anti-fraud tools or an in-house traffic verification system; 
  • GEOs.  Take note of the geo coverage, particularly the top traffic countries. You can find this information on the homepage of the website or in the Traffic Volumes section (a similar tab within the ad account). Just filter the countries based on the highest number of clicks.

Seasoned push ad networks:

ExoclickAdCashZeroparkAdsterraClickaduEvadav
Amount of traffic1 billion daily impressions9 billion+ potential daily impressions700 million+ monthly clicks (push)1 billion daily impressions5,8 billion daily impressions2 billion daily impressions
GEOsGlobal coverage195Global coverage248240Global coverage
Traffic verificationAI detection tools including AdSecureIn-house anti-fraud technologyManual verification systemIn-house developed traffic control systems along with third-party servicesFraud and bot filtersOwn anti-bot and anti-fraud solutions
Partner trafficyesyesnonoyesno

Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Amount of traffic5+ billion ad impressions per day14 billion impressions daily1 billion impressions monthly1 billion daily users5+ billion ad impressions per day4 billion impressions monthly
GEOs220180249250200+250
Traffic verificationTraffic quality is verified by AdscoreNo informationIn-house anti-fraud systemIn-house fraud detection algorithmIn-house anti-fraud systemIn-house anti-fraud system
Partner trafficnoyesnonoyesno

Top Verticals

Not all offers within advertising networks perform equally because these networks collaborate with different publishers. Depending on the website and traffic potential of its niche, some verticals in affiliate marketing show better results than others.

As an example, when promoting adult vertical offers, it is important to choose the network that specializes in such traffic. Adult-oriented offers require a specific approach and may not be effective on all ad networks. Nevertheless, there are publishers in adult networks aimed at 18+ content and attracting an audience more open to these kinds of offers.

Seasoned push ad networks:

ExoclickAdCashZeroparkAdsterraClickaduEvadav
Top VerticalsDating Cams
Nutra Tutorials Games
Finance
VPN and Antiviruses Video-On-Demand
iGaming Dating Sweepstakes
E-commerce
Downloads
Antivirus
Sweepstakes
Sports betting
Gambling
Nutra
VPN & Utility
PIN Submits Sweepstakes
Tools & Utilities
VPNs
E-commerce Gambling Betting Dating
Social & Entertainment
Gambling
Dating
(Adult + mainstream)
Adult
Utilities
Nutra
Betting
E-commerce
Adultyesyesyesyesyesyes



Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Top VerticalsGambling
Betting
Dating
Antiviruses & VPN Nutra Sweepstakes
Gambling
Betting
Dating
Finance
Adult
Sweepstakes
Gambling&Betting 
Dating
Utilities/Software
Sweepstakes
Finance/Crypto
Wap click
News promotion
Pin Submit
Nutra
Antivirus
Games Gambling
Adult
Dating
Nutra
Sweepstakes
Utilities
Gambling&Betting
Webcam
Adult
Dating
Shopping
Sweepstakes
Finance
News
Hobbies & Interests
Adultyesyesyesyesyesyes

Push Formats

Push formats fall into three ad types: classic push, in-page, and calendar ads. If an ad network covers both push and in-page push traffic instead of just one of them, you have the opportunity to engage a larger and more diverse audience – in-page ads can target iOS users and don’t require a subscription, making up for the downsides of push ads. 

The best verticals for push formats are Gambling, Betting, Dating, Nutra, Sweepstakes and Adult.

Seasoned push ad networks:

ExoclickAdCashZeroparkAdsterraClickaduEvadav
Push-ads/in-page pushyes/yesno/yesyes/yesno/yesyes/yesyes/yes



Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Push-ads/in-page pushyes/yesyes/yesyes/yesyes/yesyes/yesyes/yes

Calendar push ads are less common. Among the ad networks we have chosen, this type of advertising is found in the RichAds ad network. 

Pricing

Pricing takes the throne, and it’s not just about the minimum deposit, although that is also important. 

Firstly, learn about the pricing model used for traffic buying. Generally, CPC (cost per click) is the preferred model for push campaigns because it’s less expensive than CPA (cost per acquisition) as well as more targeted than CPM (cost per impression). 

Secondly, consider the available payment methods. Ultimately, the idea to register may fall through if the traffic source doesn’t align with your preferences in this aspect. Thanks to the emergence of ad networks, payment issues should not be a significant concern. Many ad networks accept even cryptocurrencies. 

Seasoned ad networks:

ExoclickAdCashZeroparkAdsterraClickaduEvadav
Cost modelsCPC, SmartCPMCPM, CPC, CPA targetCPCCPC, CPM, CPACPM, CPC, SmartCPM, SmartCPACPC, CPM
Minimal deposit, $200100200100100100
Minimal CPC (for push ads), $0,0010,010,00130,0010,0010,001
Daily budget2010125101
Payment methodsBank Cards
Wire Transfer
Paxum Cryptocurrency Unionpay
Credit Card PayPal Cryptocurrency
Wire Transfer
PayPal Credit card Wire TransfersPaxum UnionPay
Bank cards Wire Transfer Capitalist
Bank Cards
PayPal
WebMoney
Paxum
Wire transfer
Credit Cards
Paypal, Paxum, Payoneer, Crypto Webmoney, Qiwi
UnionPay Capitalist

Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Cost modelsCPC, CPMCPCCPCCPCCPCCPC, CPM
Minimal deposit150100205010050
Payment methodsWire transfers, Bank Cards, Сapitalist or PayoneerBank cards, USDT (TRC20), Bitcoin, Paypal, Capitalist, Webmoney, PaxumCredit Card, Wire transfer, Paxum, Stripe, Capitalist, Payoneer, Cryptocurrency, ACH paymentsPayPal, WebMoney, Paxum, ePayments, and Wire TransfersWire transfer, Credit Cards, Paypal, Paxum, Payoneer, Crypto, Webmoney, Qiwi, UnionPay, Paysafecard, CapitalistCredit card, Wire transfer, Bitcoin, Capitalist (including TRC20), Perfect Money, Coinbase

Conversion Tracking

By tracking conversions, affiliates can gain valuable insights into the performance of their ads, identify which traffic sources or campaigns are generating the most conversions, and optimize their strategies accordingly.

Ad networks that offer integration with multiple tracking platforms dominate the industry. Integration with various tracking platforms means that affiliates have the flexibility to choose the tracking solution that best suits their needs.

Seasoned push ad network:

ExoclickAdCashZeroparkAdsterraClickaduEvadav
Number of integrated trackers144988

Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Number of integrated trackers168No integrated trackersMobidea’s Tracking tool + 3 popular market trackers5No integrated trackers


Creatives

Ad networks vary in their limits for adding creatives, and at first glance, it may seem like this is their only difference in this regard. However, upon closer inspection, it becomes evident that each network has its own unique features, functionalities, and customization options. For instance, some networks allow using GIF creatives, while others provide the ability to add custom text on buttons.

We didn’t miss these curious details and pointed them out in our tables of push ad networks.

Seasoned ad networks:

ExoclickAdCashZeroparkAdsterraClickaduEvadav
Creative limitsunlimitedunlimited10unlimited18
SpecificsGIF file formats are allowedDownload of different types of creatives in a campaignCreative editor that looks like a push notificationSkins and styles for creativesTemplates for creatives Button options: text, position, style, color

Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Creative limitsunlimitedunlimited505unlimitedunlimited
SpecificsIcon Pack
Free creatives for Pro and King account users
Badge icon
Custom texts for buttons 
Emojis
Macros
Badge icon
Macros
Ready-made creativesGIF creatives
Smart rotation

Targeting options

The set of targeting options determines how accurately you can reach your target audience.

Seasoned ad networks:

ExoclickAdCashZeroparkAdsterraClickaduEvadav
Regionyesyesnonoyesyes
Deviceyesyesyesyesyesyes
OSyesyesyesyesyesyes
Browseryesyesyesyesyesyes
Browser languageyesyesnoyesyesyes
Connection typenoyesyesyesyesyes
Carrier targetingyesyesyesyesyesyes
ISPnoyesyesnonono
Manufacturersnonononoyesno
Modelsyesnononoyesno
IPyesnonoyesnono
User interestsnoyesnononono

Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Deviceyesyesyesyesyesyes
OSyesyesyesyesyesyes
Browseryesyesyesyesyesyes
Browser languageyesyesyesyesyesyes
Connection typeyesnoyesyesyesyes
Carrier targetingyesnoyesyesyesno
ISPyesnononoyesno
Manufacturersyesnonoyesnono
Modelsyesnonononono
IPyesnonoyesnoyes
User interestsnonoyesyesyesno

Optimization features

The success of an ad campaign hinges on its proper optimization. Usually, the optimization process includes tasks like disabling underperforming sources, increasing bids for more effective ones, and more. Ad networks offer various optimization features to streamline this process and maximize campaign performance.

Here are some popular optimization features:

  • Microbidding allows for fine adjustment of bids based on specific targeting parameters or sources to optimize an ad campaign;
  • Automated Rules enable automatic actions based on predefined conditions, such as increasing bids for successful campaigns or pausing underperforming ones;
  • Target CPA lets the user set a desired cost per acquisition, and the algorithms of the ad network adjust bids in real-time to help achieve that goal;
  • Whitelists/Blacklists provide control over ad placement by allowing or blocking specific traffic sources, ensuring high-quality placements and avoiding irrelevant or low-quality websites;
  • Retargeting enables reaching users who have previously interacted with the ads or website, increasing the likelihood of conversion.

These are some of the optimization features provided by ad networks.

Seasoned ad platforms:

ExoclickAdCashZeroparkAdsterraClickaduEvadav
White- and blacklistsnoyesyesyesyesyes
Target CPAyesyesnononono
Microbiddingnononononoyes
Automated rulesyesnoyesnonoyes
Retargetingyesnonoyesnono
Other featuresAutomatic Landing Page OptimizationTargeting rulesCustom bidsSmartCPC SmartCPA

Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
White- and blacklistsyesyesyesyesyesyes
Target CPAyesnonononono
Microbiddingyesyesnononono
Automated rulesyesnoyesyesyesno
Retargetingnoyesnononono
Other featuresPerformance ModeAuto-optimization by CreativityCPA campaigns 

Client-focused service 

Last but not least, a network that doesn’t leave advertisers alone with their campaigns deserves attention. And if it provides 24/7 support, it definitely stands out when it comes to client-oriented service. Additionally, factors such as response speed and moderation efficiency should be taken into account.

Seasoned ad networks:

ExoclickAdCashZeroparkAdsterraClickaduEvadav
Personal manageryesnoyesyesyesyes
Average moderation timeup to 24 hrwithin 1 hrwithin an hourup to 3 hrup to 2 hrwithin 20 minutes
Support response time on averagea few minutes12-24 hra few minutesa few minuteswithin 10 minutesa few minutes

Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Personal manageryesnoyesyesyesyes
Average moderation timedaytime – maximum 30-50 minutes at night – maximum 90 minutes.20-50 minutes15 minutesa few hoursinstant10 minutes
Support response time on average5 minutes – the first response 10 minutes – follow-up repliesa few minutes1 minutea few hoursa few minutes15 minutes

Push Ad Networks Comparison: Full Information

We have brought together the general data about 2 camps – market veterans and young ad networks, resulting in charts with full information that helps you make a choice. 

Market veterans (2006-2016):

ExoclickAdCashZeroparkAdsterraClickaduEvadav
Amount of traffic1 billion daily impressions9 billion+ potential daily impressions700 million+ monthly clicks (push)1 billion daily impressions5,8 billion daily impressions2 billion daily impressions
Founded data200620072011201320142016
GEOsGlobal coverage195Global coverage248240Global coverage
Cost modelsCPC
SmartCPM
CPM
CPC
CPA target
CPCCPC, CPM, CPACPM, CPC, SmartCPM, SmartCPACPC, CPM
Minimal CPC0,0010,010,00130,0010,0010,001
Minimal Deposit200100200100100100
Top verticalsDating Cams
Nutra Tutorials Games
Finance
VPN and Antiviruses Video-On-Demand
iGaming Dating Sweepstakes
E-commerce
Downloads
Antivirus
Sweepstakes
Sports betting
Gambling
Nutra
VPN & Utility
PIN Submits Sweepstakes
Tools & Utilities
VPNs
E-commerce Gambling Betting Dating
Social & Entertainment
Gambling
Dating
(Adult + mainstream)
Adult
Utilities
Nutra
Betting
E-commerce
Push-ads/in-page pushyes/yesno/yesyes/yesno/yesyes/yesyes/yes
Number of integrated trackers144988
Creative limitsunlimitedunlimited10unlimited18
Optimization featuresTarget CPA
Automated rules
Automatic Landing Page/Variations Optimization
White- and blacklists
Target CPA
Targeting rules
White- and blacklists
Automated rules
Custom bids
White- and blacklists
Custom bids
Retargeting
White- and blacklists
SmartCPC
SmartCPA
White- and blacklists
Microbidding
Automated rules
Read the reviewRead the reviewRead the reviewRead the reviewRead the reviewRead the review

Emerging ad platforms (2018-2020):

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Amount of traffic5+ billion ad impressions per day14 billion impressions daily1 billion impressions monthly1 billion daily users5+ billion ad impressions per day4 billion impressions monthly
Founded data201820182019201920202020
GEOs220180249250200+250
Cost modelsCPC, CPMCPCCPCCPCCPCCPC, CPM
Minimal CPC, $0.0030.00010.0010.0010.010.0001
Minimal Deposit, $150100205010030
Top verticalsGambling
Betting
Dating
Antiviruses & VPN Nutra Sweepstakes
Gambling
Betting
Dating
Finance
Adult
Sweepstakes
Gambling&Betting 
Dating
Utilities/Software
Sweepstakes
Finance/Crypto
Wap click
News promotion
Pin Submit
Nutra
Antivirus
Games Gambling
Adult
Dating
Nutra
Sweepstakes
Utilities
Gambling&Betting
Webcam
Adult
Dating
Shopping
Sweepstakes
Finance
News
Hobbies & Interests
Push-ads/in-page pushyes/yesyes/yesyes/yesyes/yesyes/yesyes/yes
Number of integrated trackers168No integrated trackersMobidea’s Tracking tool Popular tracking systems (3)5No integrated trackers

Creative limitsunlimitedunlimited505unlimitedunlimited
Optimization featuresWhite- and blacklists
Target CPA
Microbidding
Performance Mode
Automauted Rules
White- and blacklists
Automauted Rules
Microbidding
Retargeting
White- and blacklists
Automauted Rules
White- and blacklists
Automauted Rules
Auto-optimization by Creativity
White- and blacklists
Automauted Rules
White- and blacklists
Automauted Rules
CPA campaigns
Read the reviewRead the reviewRead the reviewRead the reviewRead the reviewRead the review

It is important to note that all the data here are actual for 2024.

Final Words

Guide by our comparison chart to choose the best ad network for your goals.

Long-time ad networks like Adcash, Zeropark, and Adsterra have extensive market experience and a significant amount of traffic. They offer diverse payment models, multiple targeting options and optimization features.

Young but promising ad networks like RichAds, Push.House, and Dao.ad also provide substantial traffic volume and diverse perks. They may have limited market years but offer innovative features like Performance Mode at RichAds or fully-managed service at MyBid.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

Push advertising makes a fuss among advertisers as it really works. However, push traffic can vary and differ from one another, especially when we tell about its sources – push ad networks. All they have their specifics like ad coverage, cost models, ad formats and so on. But what is the rationale and, finally, how to choose the best push ad network?

We have done the research and gathered information from diverse push ad networks to alleviate your decision-making. For honesty, we have divided the networks into 2 camps: seasoned ad network warriors that exist for 5+ years on the market and the young, but promising ad platforms that don’t fall behind their rivals.

Check out our handpicked top ad networks!

Seasoned ad networks:

AdCashZeroparkAdsterraClickaduEvadav
Market positioningInnovative ad company which serves 12 billion geo-targeted ads a dayGlobal self-serve online advertising platformAll-in-one platform delivering advertising and monetization solutions for global brands and businessesGlobal advertising and CPA affiliate networkPremium ad networkLeading advertising platform
Founded data200620072011201320142016
WebsiteWebsiteWebsiteWebsiteWebsiteWebsite

Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Market positioningGlobal self-serve ad networkPush ad networks with striking ad coverageUnique conversion and monetization platform for trafficSingle dashboard for media buyers to buy from 45+ exclusive push traffic providersFully managed multi-format advertising networkPerformance-driven global self-serve ad network
Founded data201820182019201920202020
WebsiteWebsiteWebsiteWebsiteWebsiteWebsite

Let’s compare the best push ad networks from 2 camps by various: traffic parameters, top verticals, targeting options, optimization features and other criteria.

Traffic parameters

Traffic is key. Affiliates are always in search of high-quality traffic that brings them conversions and, ideally, leads. Until you test a platform, you won’t be able to tell much about its traffic. However, when picking a network, you can pay attention to certain factors that will help you decide which one is right for you.

Aspects of traffic:

  • Amount of traffic. Ad networks are attracting publishers to have as much traffic as possible. Some of them have been operating in the market for a long time, which allows them to rack up a significant amount of traffic. Others catch up with their competitors by acquiring partner traffic and purchasing it from other ad networks;
  • Traffic verification. Traffic volume doesn’t matter if it consists of bots or low-quality traffic. Therefore, it’s crucial to consider how the network protects itself. Typically, this involves implementing market anti-fraud tools or an in-house traffic verification system; 
  • GEOs.  Take note of the geo coverage, particularly the top traffic countries. You can find this information on the homepage of the website or in the Traffic Volumes section (a similar tab within the ad account). Just filter the countries based on the highest number of clicks.

Seasoned push ad networks:

ExoclickAdCashZeroparkAdsterraClickaduEvadav
Amount of traffic1 billion daily impressions9 billion+ potential daily impressions700 million+ monthly clicks (push)1 billion daily impressions5,8 billion daily impressions2 billion daily impressions
GEOsGlobal coverage195Global coverage248240Global coverage
Traffic verificationAI detection tools including AdSecureIn-house anti-fraud technologyManual verification systemIn-house developed traffic control systems along with third-party servicesFraud and bot filtersOwn anti-bot and anti-fraud solutions
Partner trafficyesyesnonoyesno

Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Amount of traffic5+ billion ad impressions per day14 billion impressions daily1 billion impressions monthly1 billion daily users5+ billion ad impressions per day4 billion impressions monthly
GEOs220180249250200+250
Traffic verificationTraffic quality is verified by AdscoreNo informationIn-house anti-fraud systemIn-house fraud detection algorithmIn-house anti-fraud systemIn-house anti-fraud system
Partner trafficnoyesnonoyesno

Top Verticals

Not all offers within advertising networks perform equally because these networks collaborate with different publishers. Depending on the website and traffic potential of its niche, some verticals in affiliate marketing show better results than others.

As an example, when promoting adult vertical offers, it is important to choose the network that specializes in such traffic. Adult-oriented offers require a specific approach and may not be effective on all ad networks. Nevertheless, there are publishers in adult networks aimed at 18+ content and attracting an audience more open to these kinds of offers.

Seasoned push ad networks:

ExoclickAdCashZeroparkAdsterraClickaduEvadav
Top VerticalsDating Cams
Nutra Tutorials Games
Finance
VPN and Antiviruses Video-On-Demand
iGaming Dating Sweepstakes
E-commerce
Downloads
Antivirus
Sweepstakes
Sports betting
Gambling
Nutra
VPN & Utility
PIN Submits Sweepstakes
Tools & Utilities
VPNs
E-commerce Gambling Betting Dating
Social & Entertainment
Gambling
Dating
(Adult + mainstream)
Adult
Utilities
Nutra
Betting
E-commerce
Adultyesyesyesyesyesyes



Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Top VerticalsGambling
Betting
Dating
Antiviruses & VPN Nutra Sweepstakes
Gambling
Betting
Dating
Finance
Adult
Sweepstakes
Gambling&Betting 
Dating
Utilities/Software
Sweepstakes
Finance/Crypto
Wap click
News promotion
Pin Submit
Nutra
Antivirus
Games Gambling
Adult
Dating
Nutra
Sweepstakes
Utilities
Gambling&Betting
Webcam
Adult
Dating
Shopping
Sweepstakes
Finance
News
Hobbies & Interests
Adultyesyesyesyesyesyes

Push Formats

Push formats fall into three ad types: classic push, in-page, and calendar ads. If an ad network covers both push and in-page push traffic instead of just one of them, you have the opportunity to engage a larger and more diverse audience – in-page ads can target iOS users and don’t require a subscription, making up for the downsides of push ads. 

The best verticals for push formats are Gambling, Betting, Dating, Nutra, Sweepstakes and Adult.

Seasoned push ad networks:

ExoclickAdCashZeroparkAdsterraClickaduEvadav
Push-ads/in-page pushyes/yesno/yesyes/yesno/yesyes/yesyes/yes



Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Push-ads/in-page pushyes/yesyes/yesyes/yesyes/yesyes/yesyes/yes

Calendar push ads are less common. Among the ad networks we have chosen, this type of advertising is found in the RichAds ad network. 

Pricing

Pricing takes the throne, and it’s not just about the minimum deposit, although that is also important. 

Firstly, learn about the pricing model used for traffic buying. Generally, CPC (cost per click) is the preferred model for push campaigns because it’s less expensive than CPA (cost per acquisition) as well as more targeted than CPM (cost per impression). 

Secondly, consider the available payment methods. Ultimately, the idea to register may fall through if the traffic source doesn’t align with your preferences in this aspect. Thanks to the emergence of ad networks, payment issues should not be a significant concern. Many ad networks accept even cryptocurrencies. 

Seasoned ad networks:

ExoclickAdCashZeroparkAdsterraClickaduEvadav
Cost modelsCPC, SmartCPMCPM, CPC, CPA targetCPCCPC, CPM, CPACPM, CPC, SmartCPM, SmartCPACPC, CPM
Minimal deposit, $200100200100100100
Minimal CPC (for push ads), $0,0010,010,00130,0010,0010,001
Daily budget2010125101
Payment methodsBank Cards
Wire Transfer
Paxum Cryptocurrency Unionpay
Credit Card PayPal Cryptocurrency
Wire Transfer
PayPal Credit card Wire TransfersPaxum UnionPay
Bank cards Wire Transfer Capitalist
Bank Cards
PayPal
WebMoney
Paxum
Wire transfer
Credit Cards
Paypal, Paxum, Payoneer, Crypto Webmoney, Qiwi
UnionPay Capitalist

Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Cost modelsCPC, CPMCPCCPCCPCCPCCPC, CPM
Minimal deposit150100205010050
Payment methodsWire transfers, Bank Cards, Сapitalist or PayoneerBank cards, USDT (TRC20), Bitcoin, Paypal, Capitalist, Webmoney, PaxumCredit Card, Wire transfer, Paxum, Stripe, Capitalist, Payoneer, Cryptocurrency, ACH paymentsPayPal, WebMoney, Paxum, ePayments, and Wire TransfersWire transfer, Credit Cards, Paypal, Paxum, Payoneer, Crypto, Webmoney, Qiwi, UnionPay, Paysafecard, CapitalistCredit card, Wire transfer, Bitcoin, Capitalist (including TRC20), Perfect Money, Coinbase

Conversion Tracking

By tracking conversions, affiliates can gain valuable insights into the performance of their ads, identify which traffic sources or campaigns are generating the most conversions, and optimize their strategies accordingly.

Ad networks that offer integration with multiple tracking platforms dominate the industry. Integration with various tracking platforms means that affiliates have the flexibility to choose the tracking solution that best suits their needs.

Seasoned push ad network:

ExoclickAdCashZeroparkAdsterraClickaduEvadav
Number of integrated trackers144988

Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Number of integrated trackers168No integrated trackersMobidea’s Tracking tool + 3 popular market trackers5No integrated trackers


Creatives

Ad networks vary in their limits for adding creatives, and at first glance, it may seem like this is their only difference in this regard. However, upon closer inspection, it becomes evident that each network has its own unique features, functionalities, and customization options. For instance, some networks allow using GIF creatives, while others provide the ability to add custom text on buttons.

We didn’t miss these curious details and pointed them out in our tables of push ad networks.

Seasoned ad networks:

ExoclickAdCashZeroparkAdsterraClickaduEvadav
Creative limitsunlimitedunlimited10unlimited18
SpecificsGIF file formats are allowedDownload of different types of creatives in a campaignCreative editor that looks like a push notificationSkins and styles for creativesTemplates for creatives Button options: text, position, style, color

Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Creative limitsunlimitedunlimited505unlimitedunlimited
SpecificsIcon Pack
Free creatives for Pro and King account users
Badge icon
Custom texts for buttons 
Emojis
Macros
Badge icon
Macros
Ready-made creativesGIF creatives
Smart rotation

Targeting options

The set of targeting options determines how accurately you can reach your target audience.

Seasoned ad networks:

ExoclickAdCashZeroparkAdsterraClickaduEvadav
Regionyesyesnonoyesyes
Deviceyesyesyesyesyesyes
OSyesyesyesyesyesyes
Browseryesyesyesyesyesyes
Browser languageyesyesnoyesyesyes
Connection typenoyesyesyesyesyes
Carrier targetingyesyesyesyesyesyes
ISPnoyesyesnonono
Manufacturersnonononoyesno
Modelsyesnononoyesno
IPyesnonoyesnono
User interestsnoyesnononono

Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Deviceyesyesyesyesyesyes
OSyesyesyesyesyesyes
Browseryesyesyesyesyesyes
Browser languageyesyesyesyesyesyes
Connection typeyesnoyesyesyesyes
Carrier targetingyesnoyesyesyesno
ISPyesnononoyesno
Manufacturersyesnonoyesnono
Modelsyesnonononono
IPyesnonoyesnoyes
User interestsnonoyesyesyesno

Optimization features

The success of an ad campaign hinges on its proper optimization. Usually, the optimization process includes tasks like disabling underperforming sources, increasing bids for more effective ones, and more. Ad networks offer various optimization features to streamline this process and maximize campaign performance.

Here are some popular optimization features:

  • Microbidding allows for fine adjustment of bids based on specific targeting parameters or sources to optimize an ad campaign;
  • Automated Rules enable automatic actions based on predefined conditions, such as increasing bids for successful campaigns or pausing underperforming ones;
  • Target CPA lets the user set a desired cost per acquisition, and the algorithms of the ad network adjust bids in real-time to help achieve that goal;
  • Whitelists/Blacklists provide control over ad placement by allowing or blocking specific traffic sources, ensuring high-quality placements and avoiding irrelevant or low-quality websites;
  • Retargeting enables reaching users who have previously interacted with the ads or website, increasing the likelihood of conversion.

These are some of the optimization features provided by ad networks.

Seasoned ad platforms:

ExoclickAdCashZeroparkAdsterraClickaduEvadav
White- and blacklistsnoyesyesyesyesyes
Target CPAyesyesnononono
Microbiddingnononononoyes
Automated rulesyesnoyesnonoyes
Retargetingyesnonoyesnono
Other featuresAutomatic Landing Page OptimizationTargeting rulesCustom bidsSmartCPC SmartCPA

Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
White- and blacklistsyesyesyesyesyesyes
Target CPAyesnonononono
Microbiddingyesyesnononono
Automated rulesyesnoyesyesyesno
Retargetingnoyesnononono
Other featuresPerformance ModeAuto-optimization by CreativityCPA campaigns 

Client-focused service 

Last but not least, a network that doesn’t leave advertisers alone with their campaigns deserves attention. And if it provides 24/7 support, it definitely stands out when it comes to client-oriented service. Additionally, factors such as response speed and moderation efficiency should be taken into account.

Seasoned ad networks:

ExoclickAdCashZeroparkAdsterraClickaduEvadav
Personal manageryesnoyesyesyesyes
Average moderation timeup to 24 hrwithin 1 hrwithin an hourup to 3 hrup to 2 hrwithin 20 minutes
Support response time on averagea few minutes12-24 hra few minutesa few minuteswithin 10 minutesa few minutes

Emerging ad networks:

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Personal manageryesnoyesyesyesyes
Average moderation timedaytime – maximum 30-50 minutes at night – maximum 90 minutes.20-50 minutes15 minutesa few hoursinstant10 minutes
Support response time on average5 minutes – the first response 10 minutes – follow-up repliesa few minutes1 minutea few hoursa few minutes15 minutes

Push Ad Networks Comparison: Full Information

We have brought together the general data about 2 camps – market veterans and young ad networks, resulting in charts with full information that helps you make a choice. 

Market veterans (2006-2016):

ExoclickAdCashZeroparkAdsterraClickaduEvadav
Amount of traffic1 billion daily impressions9 billion+ potential daily impressions700 million+ monthly clicks (push)1 billion daily impressions5,8 billion daily impressions2 billion daily impressions
Founded data200620072011201320142016
GEOsGlobal coverage195Global coverage248240Global coverage
Cost modelsCPC
SmartCPM
CPM
CPC
CPA target
CPCCPC, CPM, CPACPM, CPC, SmartCPM, SmartCPACPC, CPM
Minimal CPC0,0010,010,00130,0010,0010,001
Minimal Deposit200100200100100100
Top verticalsDating Cams
Nutra Tutorials Games
Finance
VPN and Antiviruses Video-On-Demand
iGaming Dating Sweepstakes
E-commerce
Downloads
Antivirus
Sweepstakes
Sports betting
Gambling
Nutra
VPN & Utility
PIN Submits Sweepstakes
Tools & Utilities
VPNs
E-commerce Gambling Betting Dating
Social & Entertainment
Gambling
Dating
(Adult + mainstream)
Adult
Utilities
Nutra
Betting
E-commerce
Push-ads/in-page pushyes/yesno/yesyes/yesno/yesyes/yesyes/yes
Number of integrated trackers144988
Creative limitsunlimitedunlimited10unlimited18
Optimization featuresTarget CPA
Automated rules
Automatic Landing Page/Variations Optimization
White- and blacklists
Target CPA
Targeting rules
White- and blacklists
Automated rules
Custom bids
White- and blacklists
Custom bids
Retargeting
White- and blacklists
SmartCPC
SmartCPA
White- and blacklists
Microbidding
Automated rules
Read the reviewRead the reviewRead the reviewRead the reviewRead the reviewRead the review

Emerging ad platforms (2018-2020):

RichAdsPush.HouseDao.adMobidea PushMyBidOnClickA
Amount of traffic5+ billion ad impressions per day14 billion impressions daily1 billion impressions monthly1 billion daily users5+ billion ad impressions per day4 billion impressions monthly
Founded data201820182019201920202020
GEOs220180249250200+250
Cost modelsCPC, CPMCPCCPCCPCCPCCPC, CPM
Minimal CPC, $0.0030.00010.0010.0010.010.0001
Minimal Deposit, $150100205010030
Top verticalsGambling
Betting
Dating
Antiviruses & VPN Nutra Sweepstakes
Gambling
Betting
Dating
Finance
Adult
Sweepstakes
Gambling&Betting 
Dating
Utilities/Software
Sweepstakes
Finance/Crypto
Wap click
News promotion
Pin Submit
Nutra
Antivirus
Games Gambling
Adult
Dating
Nutra
Sweepstakes
Utilities
Gambling&Betting
Webcam
Adult
Dating
Shopping
Sweepstakes
Finance
News
Hobbies & Interests
Push-ads/in-page pushyes/yesyes/yesyes/yesyes/yesyes/yesyes/yes
Number of integrated trackers168No integrated trackersMobidea’s Tracking tool Popular tracking systems (3)5No integrated trackers

Creative limitsunlimitedunlimited505unlimitedunlimited
Optimization featuresWhite- and blacklists
Target CPA
Microbidding
Performance Mode
Automauted Rules
White- and blacklists
Automauted Rules
Microbidding
Retargeting
White- and blacklists
Automauted Rules
White- and blacklists
Automauted Rules
Auto-optimization by Creativity
White- and blacklists
Automauted Rules
White- and blacklists
Automauted Rules
CPA campaigns
Read the reviewRead the reviewRead the reviewRead the reviewRead the reviewRead the review

It is important to note that all the data here are actual for 2024.

Final Words

Guide by our comparison chart to choose the best ad network for your goals.

Long-time ad networks like Adcash, Zeropark, and Adsterra have extensive market experience and a significant amount of traffic. They offer diverse payment models, multiple targeting options and optimization features.

Young but promising ad networks like RichAds, Push.House, and Dao.ad also provide substantial traffic volume and diverse perks. They may have limited market years but offer innovative features like Performance Mode at RichAds or fully-managed service at MyBid.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

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