The gambling vertical promises high payouts for try-hards. However, thriving in this niche calls for a substantial investment and a savvy strategy to promote offers. When considering ad networks as a potential goldmine for online casino traffic, it’s vital to note that each source has its unique characteristics and approaches to successful promotion, ranging from geo-targeting strategies to working targeting bundles.
To gain a deeper understanding of the nuances of promoting in the gambling vertical, we engaged in discussions with experts from various ad networks:
In this article, we’ll first highlight the key takeaways from the gambling vertical, and subsequently, we’ll present insights shared by these experts. You’ll discover valuable information about target geographical locations and iGaming creative approaches that have already been tested and proven successful by affiliates.
This brief overview of the gambling industry helps you get up to speed and keep moving forward:
Gambling advertising is a thriving industry that promotes various gambling offers globally. It reaches a significant portion of the population, around 2 billion people, accounting for over 26% of the global population. The amount spent on gambling activities in the USA increased from 1 to 1,9 billion dollars in 2023.
Gambling offers are a crucial component of affiliate marketing and cover a wide range of online gambling activities, including casino games, card games, bingo, and lotteries. And although Betting is a part of the gambling vertical, it’s an independent niche at the same time, with its rules and features.
Gambling offers in affiliate marketing operate under 4 primary cost models: Cost Per Action (CPA), Revenue Share (RevShare), Hybrid (a blend of CPA and RevShare), and Cost Per Lead (CPL).
As the online gambling advertising market continues to grow, strong advertising campaigns become essential. Push notifications, pop ads, and direct click ads are effective formats for gambling advertising. These formats offer flexibility and fewer restrictions compared to other gambling traffic sources.
If you want to deeper understand the gambling niche, read our guide:
Here’s a brief introduction to our gambling experts:
| Ad Networks | Ad Impressions | Minimal Deposit | Minimal CPC | Cost models | Review link |
 UngAds | 800 millions impressions daily | $100 | $0.007 | CPC, CPM, CPA | Review |
 Exoclick |  1 billion+ daily impressions | $200 | $0.001 | CPC and SmartCPM | Review |
 Push.House | 14 billion impressions daily | $50 | $0.0001 | CPC | Review |
 HilltopAds | 73 billion impressions monthly | $50 | $0.01 | CPC, CPM and CPA | Review |
 | 10 billion+ monthly ad impressions | $100 | $ 0.001 | CPC | Review |
 Suomzilla | 3,5 billion daily impressions | $50 | $ 0.001 | CPC, CPM | — |
 Mondiad | 200 million daily impressions | $100 | $ 0.13 | CPC, CPM | — |
Experts we have asked for the article are people from different departments: Accounting, Management and Content Creation. They offer useful practices for gambling promotions and share inside scoop. Thus, we managed to examine the gambling industry from various angles.
Read and put the experience of our experts into practice!
Top geos for gambling offers: Canada, India, Philippines, Finland, Poland
The top ad format for promoting gambling offers is push ads. PinUp and JooCasino offers show the greatest boost in this niche, and mainstream traffic performs better than adult. However, we still recommend doing split tests (with mainstream creatives for mainstream traffic and adult creatives for adult traffic).
Desktop gambling ad traffic works best for western GEOs while mobile is the greatest option for Asian countries.
As far as prel-landing and creatives are concerned, it’s better to choose materials containing bonus deposit info and exclusive offers for users. Also, game previews and casino mascots images might help to catch users attention. Creatives with winners stories and luxury attributes (cars, expensive things) work very well for Asian and African geos.
Best icons practices at UngAds:
Best image practices at UngAds:
Push notifications and in-page push ads are regarded as well-suited ad formats for advertising gambling offers.
Grab the key tips on making creatives from Exoclick:
(Push.House keeps their gambling advertising techniques under wraps but the service they share makes up for it).
We got Spy.House off the ground, an absolutely free service to spy rivals. Quite a find! Just sign up, and you are ready to go – a sea of great creatives and pre-landing page examples are at your fingertips.
Click to enlarge:
Promocode: AllPushHouse
Terms: $10 bonus on the first deposit (lifetime)
Top GEOs for gambling offers: Kazakhstan, Uzbekistan, Brazil, Vietnam, Thailand, New Zealand, Finland
There are geos where casino offers are a familiar part of life (such as the Nordic countries), while smaller countries like those in Africa are just starting to embrace new technologies and, especially, casino. Therefore, the landing page for potential users in these regions should be simple and easy to understand. Often, users don’t fully understand what a casino is, so the key to success is to provide understanding and confidence that anyone can win.
When promoting the product, avoid setting overly high expectations or offering big bonuses that the product doesn’t actually provide. While it’s good to engage users, if the main conversion goal on the offer’s landing page is registration, running such a campaign may not be profitable as it would create a gap between user expectations and reality.
Whenever possible, use your own creatives or the latest ones that. This will make your advertising more unique in the market for this offer and result in a higher number of conversions.
Promocode: ALLPUSHNT
Terms: $20 bonus on the first deposit (lifetime)
Creativity matters, but it’s not everything. Send users to an engaging “warm-up” page first. They can play games like spinning a wheel or trying a slot to “win” cool bonuses. After they win, guide them to the registration form. Just remember, show the same bonus they won on both pages.
We recommend starting with our Quality Score filter set to TOP 70%. This can cut out some bad edges to start with. However, it is important to slowly release it until getting back to All Websites because there are tons og gems there as well. This leads us directly to the next point: tracking.
What to track to optimize ad campaign:
It might sound complex, but it’s not! We’ve got a multi-level postback pixel that makes it simple. Use one pixel for all the tracking you need, right on your dashboard.
Promocode: ALLPUSH
Terms: $15 bonus on the first deposit (lifetime)
Top GEOs for gambling offers: Brazil, Kazakhstan and Bangladesh
At Mondiad, we understand this market dynamic, so we serve multiple ad formats, including classic push, in-page push, natives and several banner ads. Our traffic inventory has global coverage, but we also offer advanced filters and perks to fine-tune your targeting and automate your campaigns.
It’s important to note that the content and tone of gambling ads can vary widely based on cultural norms, legal restrictions, and industry standards so make sure to do your research before running a campaign.
The best creatives for push ads at Mondiad (click to enlarge):
Creatives dedicated to other ad formats: native and banners.
Click to enlarge:
Mondiad tips for promoting gamblings ads:
Promocode: llpshntwrks
Terms: $10 bonus on first deposit when topping up a minimum of $100 (max bonus $100)
New publishers get 100% revenue share for the first 20 days after signing up
Top GEOs for gambling offers: India (200 mln daily impressions), Indonesia (60 mln daily impressions), Brazil (100 mln daily impressions), Bangladesh (10 mln daily impressions)
For gambling offers within our network, it’s recommended to use push and popunder formats. Geo-targeting and creatives play a pivotal role. It’s important to test different geos and use multiple creatives in campaigns to capture user attention. Creatives should be vibrant and attention-grabbing. Users often make impulsive decisions, so promising quick winnings or extra bonuses can serve as further motivation.
Additionally, remember to transmit postbacks to the advertising network, optimize campaigns, and heed your account manager’s advice. We suggest gathering both blacklists and whitelists, at least after a week of running the campaign.
Promocode: SmzLucky23
Terms: $50 bonus on first deposit until 1st October
Navigating the complexities of the gambling vertical in affiliate marketing is no simple task, but the insights offered by industry experts can shed light on best practices and effective strategies for garnering gambling traffic. From geo-targeting to choosing the right ad formats and crafting compelling creatives, every decision has an impact on the campaign success.
The gambling vertical promises high payouts for try-hards. However, thriving in this niche calls for a substantial investment and a savvy strategy to promote offers. When considering ad networks as a potential goldmine for online casino traffic, it’s vital to note that each source has its unique characteristics and approaches to successful promotion, ranging from geo-targeting strategies to working targeting bundles.
To gain a deeper understanding of the nuances of promoting in the gambling vertical, we engaged in discussions with experts from various ad networks:
In this article, we’ll first highlight the key takeaways from the gambling vertical, and subsequently, we’ll present insights shared by these experts. You’ll discover valuable information about target geographical locations and iGaming creative approaches that have already been tested and proven successful by affiliates.
This brief overview of the gambling industry helps you get up to speed and keep moving forward:
Gambling advertising is a thriving industry that promotes various gambling offers globally. It reaches a significant portion of the population, around 2 billion people, accounting for over 26% of the global population. The amount spent on gambling activities in the USA increased from 1 to 1,9 billion dollars in 2023.
Gambling offers are a crucial component of affiliate marketing and cover a wide range of online gambling activities, including casino games, card games, bingo, and lotteries. And although Betting is a part of the gambling vertical, it’s an independent niche at the same time, with its rules and features.
Gambling offers in affiliate marketing operate under 4 primary cost models: Cost Per Action (CPA), Revenue Share (RevShare), Hybrid (a blend of CPA and RevShare), and Cost Per Lead (CPL).
As the online gambling advertising market continues to grow, strong advertising campaigns become essential. Push notifications, pop ads, and direct click ads are effective formats for gambling advertising. These formats offer flexibility and fewer restrictions compared to other gambling traffic sources.
If you want to deeper understand the gambling niche, read our guide:
Here’s a brief introduction to our gambling experts:
| Ad Networks | Ad Impressions | Minimal Deposit | Minimal CPC | Cost models | Review link |
UngAds | 800 millions impressions daily | $100 | $0.007 | CPC, CPM, CPA | Review |
Exoclick | 1 billion+ daily impressions | $200 | $0.001 | CPC and SmartCPM | Review |
Push.House | 14 billion impressions daily | $50 | $0.0001 | CPC | Review |
HilltopAds | 73 billion impressions monthly | $50 | $0.01 | CPC, CPM and CPA | Review |
| 10 billion+ monthly ad impressions | $100 | $ 0.001 | CPC | Review |
Suomzilla | 3,5 billion daily impressions | $50 | $ 0.001 | CPC, CPM | — |
Mondiad | 200 million daily impressions | $100 | $ 0.13 | CPC, CPM | — |
Experts we have asked for the article are people from different departments: Accounting, Management and Content Creation. They offer useful practices for gambling promotions and share inside scoop. Thus, we managed to examine the gambling industry from various angles.
Read and put the experience of our experts into practice!
Top geos for gambling offers: Canada, India, Philippines, Finland, Poland
The top ad format for promoting gambling offers is push ads. PinUp and JooCasino offers show the greatest boost in this niche, and mainstream traffic performs better than adult. However, we still recommend doing split tests (with mainstream creatives for mainstream traffic and adult creatives for adult traffic).
Desktop gambling ad traffic works best for western GEOs while mobile is the greatest option for Asian countries.
As far as prel-landing and creatives are concerned, it’s better to choose materials containing bonus deposit info and exclusive offers for users. Also, game previews and casino mascots images might help to catch users attention. Creatives with winners stories and luxury attributes (cars, expensive things) work very well for Asian and African geos.
Best icons practices at UngAds:
Best image practices at UngAds:
Push notifications and in-page push ads are regarded as well-suited ad formats for advertising gambling offers.
Grab the key tips on making creatives from Exoclick:
(Push.House keeps their gambling advertising techniques under wraps but the service they share makes up for it).
We got Spy.House off the ground, an absolutely free service to spy rivals. Quite a find! Just sign up, and you are ready to go – a sea of great creatives and pre-landing page examples are at your fingertips.
Click to enlarge:
Promocode: AllPushHouse
Terms: $10 bonus on the first deposit (lifetime)
Top GEOs for gambling offers: Kazakhstan, Uzbekistan, Brazil, Vietnam, Thailand, New Zealand, Finland
There are geos where casino offers are a familiar part of life (such as the Nordic countries), while smaller countries like those in Africa are just starting to embrace new technologies and, especially, casino. Therefore, the landing page for potential users in these regions should be simple and easy to understand. Often, users don’t fully understand what a casino is, so the key to success is to provide understanding and confidence that anyone can win.
When promoting the product, avoid setting overly high expectations or offering big bonuses that the product doesn’t actually provide. While it’s good to engage users, if the main conversion goal on the offer’s landing page is registration, running such a campaign may not be profitable as it would create a gap between user expectations and reality.
Whenever possible, use your own creatives or the latest ones that. This will make your advertising more unique in the market for this offer and result in a higher number of conversions.
Promocode: ALLPUSHNT
Terms: $20 bonus on the first deposit (lifetime)
Creativity matters, but it’s not everything. Send users to an engaging “warm-up” page first. They can play games like spinning a wheel or trying a slot to “win” cool bonuses. After they win, guide them to the registration form. Just remember, show the same bonus they won on both pages.
We recommend starting with our Quality Score filter set to TOP 70%. This can cut out some bad edges to start with. However, it is important to slowly release it until getting back to All Websites because there are tons og gems there as well. This leads us directly to the next point: tracking.
What to track to optimize ad campaign:
It might sound complex, but it’s not! We’ve got a multi-level postback pixel that makes it simple. Use one pixel for all the tracking you need, right on your dashboard.
Promocode: ALLPUSH
Terms: $15 bonus on the first deposit (lifetime)
Top GEOs for gambling offers: Brazil, Kazakhstan and Bangladesh
At Mondiad, we understand this market dynamic, so we serve multiple ad formats, including classic push, in-page push, natives and several banner ads. Our traffic inventory has global coverage, but we also offer advanced filters and perks to fine-tune your targeting and automate your campaigns.
It’s important to note that the content and tone of gambling ads can vary widely based on cultural norms, legal restrictions, and industry standards so make sure to do your research before running a campaign.
The best creatives for push ads at Mondiad (click to enlarge):
Creatives dedicated to other ad formats: native and banners.
Click to enlarge:
Mondiad tips for promoting gamblings ads:
Promocode: llpshntwrks
Terms: $10 bonus on first deposit when topping up a minimum of $100 (max bonus $100)
New publishers get 100% revenue share for the first 20 days after signing up
Top GEOs for gambling offers: India (200 mln daily impressions), Indonesia (60 mln daily impressions), Brazil (100 mln daily impressions), Bangladesh (10 mln daily impressions)
For gambling offers within our network, it’s recommended to use push and popunder formats. Geo-targeting and creatives play a pivotal role. It’s important to test different geos and use multiple creatives in campaigns to capture user attention. Creatives should be vibrant and attention-grabbing. Users often make impulsive decisions, so promising quick winnings or extra bonuses can serve as further motivation.
Additionally, remember to transmit postbacks to the advertising network, optimize campaigns, and heed your account manager’s advice. We suggest gathering both blacklists and whitelists, at least after a week of running the campaign.
Promocode: SmzLucky23
Terms: $50 bonus on first deposit until 1st October
Navigating the complexities of the gambling vertical in affiliate marketing is no simple task, but the insights offered by industry experts can shed light on best practices and effective strategies for garnering gambling traffic. From geo-targeting to choosing the right ad formats and crafting compelling creatives, every decision has an impact on the campaign success.
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