Top push ad networks

How to Get Push Notification Subscribers in 2024: 7 Key Strategies

Growth in subscribers to your push notifications is a measure of your success, which translates into increased revenue and higher conversion rates. A tool to build relationships with the audience is push notifications. It’s your bridge you pave to engage users and ultimately turn them into customers. 

In this post, we’ll discuss several ways how to increase your push notification subscriber list. This checklist relates to creating texts for subscription forms and invisible processes for users, such as timing and technical issues.

What are Web Push Notifications?

Push notifications have become an indispensable tool for businesses and organizations to stay connected with their audience and drive engagement. These concise messages delivered directly to users’ screens, even when they’re not actively using the app or browsing the website, offer a powerful way to keep users informed, promote offerings, and foster loyalty. 

Read more about push ads in this guide. 

Building a robust subscriber base is crucial to maximize the effectiveness of this communication channel, so let’s consider key strategies to increase web push notification subscribers.

5 Strategies to Collect Push Notification Subscribers

Utilize these ways to get push notification subscribers for enhanced engagement, conversions, and customer loyalty.

1. Clearly articulate the value proposition

Convincing users to opt-in for push notifications requires a clear understanding of the benefits they’ll receive. Highlight the value proposition by emphasizing what they gain from subscribing. Can they expect exclusive discounts, early access to new products, or breaking news updates?  

A good example of highlighted benefits in the subscription form:

Tailor the message to your specific audience and showcase the most relevant advantages.

2. Offer incentives

A little encouragement can go a long way. Consider providing a signup bonus or discount to users who subscribe to notifications. This could be a free trial, a coupon code, or early access to a sale.

For instance, Mobidea offers promo codes and other perks for their visitors:

Dive into the Mobidea review to get to know this ad network better.

Other examples of texts for subscription forms:

  • Instant 10% off coupon. “As soon as you subscribe, receive a coupon code directly to your device!”;
  • Early access to sales. “Get notifications about our sales 24 hours before they go live to the public”. 

3. Optimize timing

So as not to lose push notification subscribers, avoid bombarding visitors with a request when they land on your site. Instead, wait for them to engage a bit. Next, trigger the subscription prompt after the user has spent at least 2-3 minutes on your site. This is an opportune moment to politely ask them to subscribe for future updates.

In other case, users might browse a few pages or read an article, indicating their interest in your content. Based on the user engagement duration, you can set up the prompt to appear after the user has visited at least 3-5 pages.

4. Craft compelling opt-in messages

Your opt-in message is your opportunity to make a compelling case. Keep it concise and clear, emphasizing the perks of subscribing. Use strong verbs and positive language to pique user interest.

Let’s see some successful examples of persuasive writing in opt-in messages:

  1. Gravi-space

The company uses short and clear CTAs, indicating what exactly to do for receiving their content:

  1. Onclicka

This ad network offers certain benefits and specifies the possibility of unsubscribing. This way, users don’t feel pressured.

Recently, we’ve reviewed this network. Read the Onclicka review, if you are eager to monetize your website.

5. Personalize the experience (when possible)

If your platform allows, personalize the opt-in message based on user behavior or interests. For instance, an e-commerce store could target visitors who have abandoned their carts with a notification about saved items. 

See another example how to personalize content from OneSignal, a renowned push notification service. According to their form, users can choose the content type they interested in to receive relevant push notifications only. 

6. Simplify the subscription process

The subscription process should be smooth and effortless. Use a clear and simple opt-in form that doesn’t require excessive information. Whenever possible, use technologies that allow users to subscribe with a single click, such as web push notifications that require just one click to enable from the browser.

7. Test different approaches

Be brave and try new things! Try different versions of your opt-in message, timing, and design to see what resonates best with your audience. Track your results and adjust your strategy accordingly.

Tips to increase subscriber list:

  1. Test various messages. Experiment with different messages to see which one better motivates users to subscribe. Compare direct benefits (“Get instant updates!”) versus emotional appeals (“Join our community!”);
  2. Vary timing and triggers. Test different timings for your subscription prompts. Some users might respond better to immediate prompts, while others may prefer getting them after they have engaged with your content for a while;
  3. Experiment with design elements. Change up the design of your subscription form. Try different colors, positions on the page, and sizes. Even small changes, like changing the text on the subscribe button from “Subscribe” to “Yes, keep me updated!” can make a difference;
  4. Segment your website traffic. If possible, conduct segmented A/B tests where different versions are shown to different demographic groups or user behavior types. This can help tailor your approach to specific segments of your audience;
  5. Use metrics to measure success. Define clear metrics for success before starting your tests. This could be the subscription rate, engagement rate, or even eventual conversions from those who subscribed. Use analytics tools to track these metrics closely and determine which version of your test performs better;
  6. Iterate based on results. A/B testing is not a one-time process. Use the insights gained from each test to refine your approach, and continuously test new ideas to improve your subscription rates.

Final Thoughts

Having explored how to increase push notifications subscribers, remember that each step is not just about increasing numbers, but about forging deeper connections with your audience. Push notifications are a direct line of communication, and when used wisely, they can significantly boost user engagement and loyalty.

Going forward, focus on crafting messages that resonate with your users’ needs and expectations. By making your notification forms timely, relevant, and beneficial, you not only increase the chances of user opt-ins but also build a foundation for sustained interaction. The personal touch in notifications can transform a one-time visitor into a long-term subscriber who values what you offer.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

Growth in subscribers to your push notifications is a measure of your success, which translates into increased revenue and higher conversion rates. A tool to build relationships with the audience is push notifications. It’s your bridge you pave to engage users and ultimately turn them into customers. 

In this post, we’ll discuss several ways how to increase your push notification subscriber list. This checklist relates to creating texts for subscription forms and invisible processes for users, such as timing and technical issues.

What are Web Push Notifications?

Push notifications have become an indispensable tool for businesses and organizations to stay connected with their audience and drive engagement. These concise messages delivered directly to users’ screens, even when they’re not actively using the app or browsing the website, offer a powerful way to keep users informed, promote offerings, and foster loyalty. 

Read more about push ads in this guide. 

Building a robust subscriber base is crucial to maximize the effectiveness of this communication channel, so let’s consider key strategies to increase web push notification subscribers.

5 Strategies to Collect Push Notification Subscribers

Utilize these ways to get push notification subscribers for enhanced engagement, conversions, and customer loyalty.

1. Clearly articulate the value proposition

Convincing users to opt-in for push notifications requires a clear understanding of the benefits they’ll receive. Highlight the value proposition by emphasizing what they gain from subscribing. Can they expect exclusive discounts, early access to new products, or breaking news updates?  

A good example of highlighted benefits in the subscription form:

Tailor the message to your specific audience and showcase the most relevant advantages.

2. Offer incentives

A little encouragement can go a long way. Consider providing a signup bonus or discount to users who subscribe to notifications. This could be a free trial, a coupon code, or early access to a sale.

For instance, Mobidea offers promo codes and other perks for their visitors:

Dive into the Mobidea review to get to know this ad network better.

Other examples of texts for subscription forms:

  • Instant 10% off coupon. “As soon as you subscribe, receive a coupon code directly to your device!”;
  • Early access to sales. “Get notifications about our sales 24 hours before they go live to the public”. 

3. Optimize timing

So as not to lose push notification subscribers, avoid bombarding visitors with a request when they land on your site. Instead, wait for them to engage a bit. Next, trigger the subscription prompt after the user has spent at least 2-3 minutes on your site. This is an opportune moment to politely ask them to subscribe for future updates.

In other case, users might browse a few pages or read an article, indicating their interest in your content. Based on the user engagement duration, you can set up the prompt to appear after the user has visited at least 3-5 pages.

4. Craft compelling opt-in messages

Your opt-in message is your opportunity to make a compelling case. Keep it concise and clear, emphasizing the perks of subscribing. Use strong verbs and positive language to pique user interest.

Let’s see some successful examples of persuasive writing in opt-in messages:

  1. Gravi-space

The company uses short and clear CTAs, indicating what exactly to do for receiving their content:

  1. Onclicka

This ad network offers certain benefits and specifies the possibility of unsubscribing. This way, users don’t feel pressured.

Recently, we’ve reviewed this network. Read the Onclicka review, if you are eager to monetize your website.

5. Personalize the experience (when possible)

If your platform allows, personalize the opt-in message based on user behavior or interests. For instance, an e-commerce store could target visitors who have abandoned their carts with a notification about saved items. 

See another example how to personalize content from OneSignal, a renowned push notification service. According to their form, users can choose the content type they interested in to receive relevant push notifications only. 

6. Simplify the subscription process

The subscription process should be smooth and effortless. Use a clear and simple opt-in form that doesn’t require excessive information. Whenever possible, use technologies that allow users to subscribe with a single click, such as web push notifications that require just one click to enable from the browser.

7. Test different approaches

Be brave and try new things! Try different versions of your opt-in message, timing, and design to see what resonates best with your audience. Track your results and adjust your strategy accordingly.

Tips to increase subscriber list:

  1. Test various messages. Experiment with different messages to see which one better motivates users to subscribe. Compare direct benefits (“Get instant updates!”) versus emotional appeals (“Join our community!”);
  2. Vary timing and triggers. Test different timings for your subscription prompts. Some users might respond better to immediate prompts, while others may prefer getting them after they have engaged with your content for a while;
  3. Experiment with design elements. Change up the design of your subscription form. Try different colors, positions on the page, and sizes. Even small changes, like changing the text on the subscribe button from “Subscribe” to “Yes, keep me updated!” can make a difference;
  4. Segment your website traffic. If possible, conduct segmented A/B tests where different versions are shown to different demographic groups or user behavior types. This can help tailor your approach to specific segments of your audience;
  5. Use metrics to measure success. Define clear metrics for success before starting your tests. This could be the subscription rate, engagement rate, or even eventual conversions from those who subscribed. Use analytics tools to track these metrics closely and determine which version of your test performs better;
  6. Iterate based on results. A/B testing is not a one-time process. Use the insights gained from each test to refine your approach, and continuously test new ideas to improve your subscription rates.

Final Thoughts

Having explored how to increase push notifications subscribers, remember that each step is not just about increasing numbers, but about forging deeper connections with your audience. Push notifications are a direct line of communication, and when used wisely, they can significantly boost user engagement and loyalty.

Going forward, focus on crafting messages that resonate with your users’ needs and expectations. By making your notification forms timely, relevant, and beneficial, you not only increase the chances of user opt-ins but also build a foundation for sustained interaction. The personal touch in notifications can transform a one-time visitor into a long-term subscriber who values what you offer.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

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