The mobile subscription industry is celebrating its second birthday in 2024. It was over 10 years ago when their popularity first soared. This sector is gaining traction again – learn the mVAS definition in detail to stay tuned.
mVAS meaning is “Mobile Value-Added Services”. Simply put, mVAS is all about mobile subscriptions. Users opt-in to get access to mobile content: games, horoscopes, recipes, video, dating, courses and much more – the mVAS niche encompasses various areas, which allows for generating traffic across many verticals.
Numerous verticals inside the mVAS niche enable affiliate marketers to target any GEO and both categories Mainstream or Adult. Newbies, who are afraid of ad restrictions, can start with promoting white-hat offers. At the same time, there’s no need to fear Adult or Gambling because of known restrictions. Unlike other verticals, mVAS isn’t subject to strict limits. The niche is mainly regulated by mobile operators, not by the government.
The best part for advertisers, users turn into leads instantly thanks to easy conversion flows. Customers don’t have to pay by card or, even worse, cash at the delivery counter. They’re charged for the subscription on their mobile account. The DCB (Direct Carrier Billing) technology makes this possible. In this way, all users need to do is perform simple actions, for example, clicking the button to subscribe or sending an SMS.
Let’s sum up why mVAS offers can be a great promotion tool:
Finally, what about payouts? Typically, payouts are based on CPA, CPL, and RevShare models. On average, commissions aren’t too high, because the ordinary mobile subscription is cheap. However, if you target a tier-1 country, choose a cost-effective traffic channel and invest heavily, you can make a difference.
Let’s break down these different flows in the context of mobile value-added services (mVAS) in a casual but informative manner.
Let’s picture this: your users see an enticing offer, and with just one click, they’re in. That’s the beauty of a 1 Click Flow. It’s all about simplicity and speed. Users click on an offer, and without any additional steps, they’re subscribed or get access to the content or service. Affiliate marketers appreciate this because it minimizes hassle, making it more likely for users to convert.
The 2-click flow is next. It’s a bit more interactive than the 1 click flow. Users click on an offer, and then they’re prompted for a second click or confirmation before they’re subscribed or gain access. This adds a layer of assurance for users and can be an effective way for affiliate marketers to drive conversions.
When it comes to PIN submits, “prefilled” is the magic word. Thanks to prefilled PIN submit flows, users often see a form with their mobile number already filled in. All they need to do is confirm or enter a PIN code they receive via SMS. It’s a streamlined process that reduces user effort, and affiliate marketers can promote these offers to encourage quick sign-ups.
Now, let’s look at another type of conversion flow – PIN submit (Wi-Fi). This flow is slightly different from the prefilled PIN submission. In this case, the phone number isn’t detected due to the lack of a 3G/4G connection. So, users input their phone number and PIN sent to their device on their own.
Premium SMS, also known as Click2SMS, MT (Mobile Terminated), or MO (Mobile Originated), is a versatile flow in terms of user connection type. Users send an SMS to a designated short code. They might request information, subscribe to services, or make purchases via SMS.
Here is the difference between MT (Mobile Terminated) and MO (Mobile Originated):
USSD (Unstructured Supplementary Service Data) is like a secret code for accessing services. Users enter a specific code on their mobile devices to interact with a service provider’s platform. USSD can be used for various purposes, like checking balances, subscribing to content, or even conducting surveys. Affiliate marketers can promote USSD-based offers, making it easy for users to engage with services using these unique codes.
If you go to a mVAS affiliate network on the lookout for offers, you will discover most of them don’t have traffic restrictions. There is only one requirement: no scam traffic. As a result, affiliates have great room to promote their offers in terms of traffic sources, and they are willing to take advantage of it.
Common traffic sources for mVAS:
Despite the diversity of permitted mVAS traffic sources, we recommend focusing on those that first allow carrier targeting. There is no need to add an explanation here because it’s the key targeting for such offers. According to this principle, you would shut down Facebook immediately. If you aim to drive social media traffic, it’s better to go with TikTok here. Nevertheless, many keep driving Facebook traffic, and it’s not the worst strategy. You can follow other affiliates’ leads or choose an alternative route – mobile ad networks.
Mobile targeting, coupled with cost-effective ad formats can help you achieve unparalleled success in mVAS advertising.
The following are some of the key insights we uncovered from Digital 2023: Global Overview Report:
The mobile subscription industry is celebrating its second birthday in 2024. It was over 10 years ago when their popularity first soared. This sector is gaining traction again – learn the mVAS definition in detail to stay tuned.
mVAS meaning is “Mobile Value-Added Services”. Simply put, mVAS is all about mobile subscriptions. Users opt-in to get access to mobile content: games, horoscopes, recipes, video, dating, courses and much more – the mVAS niche encompasses various areas, which allows for generating traffic across many verticals.
Numerous verticals inside the mVAS niche enable affiliate marketers to target any GEO and both categories Mainstream or Adult. Newbies, who are afraid of ad restrictions, can start with promoting white-hat offers. At the same time, there’s no need to fear Adult or Gambling because of known restrictions. Unlike other verticals, mVAS isn’t subject to strict limits. The niche is mainly regulated by mobile operators, not by the government.
The best part for advertisers, users turn into leads instantly thanks to easy conversion flows. Customers don’t have to pay by card or, even worse, cash at the delivery counter. They’re charged for the subscription on their mobile account. The DCB (Direct Carrier Billing) technology makes this possible. In this way, all users need to do is perform simple actions, for example, clicking the button to subscribe or sending an SMS.
Let’s sum up why mVAS offers can be a great promotion tool:
Finally, what about payouts? Typically, payouts are based on CPA, CPL, and RevShare models. On average, commissions aren’t too high, because the ordinary mobile subscription is cheap. However, if you target a tier-1 country, choose a cost-effective traffic channel and invest heavily, you can make a difference.
Let’s break down these different flows in the context of mobile value-added services (mVAS) in a casual but informative manner.
Let’s picture this: your users see an enticing offer, and with just one click, they’re in. That’s the beauty of a 1 Click Flow. It’s all about simplicity and speed. Users click on an offer, and without any additional steps, they’re subscribed or get access to the content or service. Affiliate marketers appreciate this because it minimizes hassle, making it more likely for users to convert.
The 2-click flow is next. It’s a bit more interactive than the 1 click flow. Users click on an offer, and then they’re prompted for a second click or confirmation before they’re subscribed or gain access. This adds a layer of assurance for users and can be an effective way for affiliate marketers to drive conversions.
When it comes to PIN submits, “prefilled” is the magic word. Thanks to prefilled PIN submit flows, users often see a form with their mobile number already filled in. All they need to do is confirm or enter a PIN code they receive via SMS. It’s a streamlined process that reduces user effort, and affiliate marketers can promote these offers to encourage quick sign-ups.
Now, let’s look at another type of conversion flow – PIN submit (Wi-Fi). This flow is slightly different from the prefilled PIN submission. In this case, the phone number isn’t detected due to the lack of a 3G/4G connection. So, users input their phone number and PIN sent to their device on their own.
Premium SMS, also known as Click2SMS, MT (Mobile Terminated), or MO (Mobile Originated), is a versatile flow in terms of user connection type. Users send an SMS to a designated short code. They might request information, subscribe to services, or make purchases via SMS.
Here is the difference between MT (Mobile Terminated) and MO (Mobile Originated):
USSD (Unstructured Supplementary Service Data) is like a secret code for accessing services. Users enter a specific code on their mobile devices to interact with a service provider’s platform. USSD can be used for various purposes, like checking balances, subscribing to content, or even conducting surveys. Affiliate marketers can promote USSD-based offers, making it easy for users to engage with services using these unique codes.
If you go to a mVAS affiliate network on the lookout for offers, you will discover most of them don’t have traffic restrictions. There is only one requirement: no scam traffic. As a result, affiliates have great room to promote their offers in terms of traffic sources, and they are willing to take advantage of it.
Common traffic sources for mVAS:
Despite the diversity of permitted mVAS traffic sources, we recommend focusing on those that first allow carrier targeting. There is no need to add an explanation here because it’s the key targeting for such offers. According to this principle, you would shut down Facebook immediately. If you aim to drive social media traffic, it’s better to go with TikTok here. Nevertheless, many keep driving Facebook traffic, and it’s not the worst strategy. You can follow other affiliates’ leads or choose an alternative route – mobile ad networks.
Mobile targeting, coupled with cost-effective ad formats can help you achieve unparalleled success in mVAS advertising.
The following are some of the key insights we uncovered from Digital 2023: Global Overview Report:
