Top push ad networks

Best Mobile Ad Networks for Affiliates & Publishers in 2024

Mobile ad networks have seen an explosive rise globally, given the dramatic rise in mobile traffic. Today, over 60% of all website traffic originates from mobile devices, making these networks vital for delivering targeted advertising straight to smartphone users.

Now, let’s take a closer look at the top-tier mobile ad networks transforming the mobile advertising scene worldwide. They employ sophisticated mobile targeting and provide ads optimal for smartphones. 

Our focus will primarily be on the formats of mobile ads and their targeting methods. If you’d like to instantly familiarize yourself with the best mobile ad networks, you can jump directly here.

Mobile Advertising Networks: What Are They?

A mobile ad platform acts as a bridge for affiliates who want to display ads to smartphone users or inside apps. Similar networks provide a platform where advertisers can purchase places in mobile applications or on mobile-friendly websites.

Using advanced algorithms and machine learning, mobile ad platforms optimize the process of ad delivery. This guarantees that ads find their way to the most relevant and potentially responsive audiences, which not only enhances the returns for advertisers but also increases the revenue for publishers or app developers.

Mobile Ad Formats

Some mobile ad formats perform better than others when it comes to effectiveness. The following are some of the most effective mobile ad types.

Banners

This is one of the earliest and most widespread mobile ad formats. Banners appear as blocks of different shapes and sizes on a website, like a bar or a column, each containing text and graphic elements of the ad. Their direct design and clear CTA make them impactful tools for amplifying brand visibility and directing traffic to the advertiser’s website. However, they tend to lead to ad fatigue more frequently than other ad types.

Interstitial 

The ads cover the entire screen, whether it is on a desktop or a mobile device. As for mobiles, interstitials appear when in-between game levels or while a page is loading. They capture the user’s complete attention, resulting in higher CTRs, and are especially effective for promotions or encouraging app installs.

Native 

These ads integrate seamlessly into a website or app’s content and design, providing a less intrusive and more engaging user experience. Basically, native ads imitate non-advertising content on the page viewed. As native ads don’t feel like traditional ads, they often result in higher engagement rates, yielding better outcomes for advertisers.

Video 

Given the popularity of video content, video ads have emerged as a highly effective ad format. They offer a dynamic and engaging experience, often leading to superior conversion rates. The standard video duration is 30 or even 15 seconds, so it’s essential to create captivating videos that draw in users from the get-go.

Push Notifications

These messages pop up on the user’s mobile if users already have opted in getting notifications from the website they visited before. One of the key advantages of push notifications is their ability to deliver timely and personalized content directly to users, enhancing user engagement and fostering a more personalized and interactive user experience. Kinds of push formats include classic push ads, in-page push and calendar ads.

Calendar ads show up within the standard iOS calendar app where user schedule their events and errands. Due to this, they are also referred to as in-app ads.

In-page push ads only imitate push technology as they don’t require a subscription.

In-app 

In-app ads, as the name suggests, seamlessly embed promotional content within the user interface of mobile applications. In-app ads appear when users interact with the app and can look as banners, push ads, interstitials and other ad formats that perform well on mobile devices. Such ads attract app traffic which is especially advantageous for advertisers. It is expected that users who have already downloaded and installed the app will be more loyal to the ads they see.

A common example of in-app advertising in mobile app ad networks is calendar push notifications

Mobile Ads Targeting

Mobile targeting is a technique used by marketers to reach specific audiences based on certain mobile device characteristics. The effectiveness of a mobile marketing campaign largely depends on how well advertisers can target their intended audience. 

Let’s review 3 critical areas of mobile targeting: 

  • Carrier

It allows advertisers to target users based on their mobile service provider. It can be advantageous for several reasons. For instance, some carriers might have a demographic profile that aligns well with the offer being advertised.

  • OS

This targeting involves delivering ads to users according to the operating system of their mobile device. The most common mobile operating systems are iOS and Android. OS targeting can be critical because user behavior can vary significantly between these two operating systems. For instance, iOS users tend to spend more money on apps and in-app purchases, but Android has a broader global reach.

  • Manufacturers

This method of mobile targeting relies on the specific brand or manufacturer of the user’s mobile device. Manufacturers like Apple, Samsung, Huawei, etc., produce distinct mobile devices, and the users of each might exhibit unique behavioral characteristics. For instance, Apple users are often associated with higher in-app spending, while Samsung users might represent a broader global demographic. 

  • Device models

Marketers can target or exclude specific models or types of mobile devices. This can be particularly helpful when promoting an app or service that only works on certain devices or works better on newer models. For example, if an app only works on iPhones, it would be wasteful to show ads for that app to Android users;

  • Connection type

This type of targeting lets advertisers deliver ads based on the users’ internet connectivity, such as 4G, 5G, Wi-Fi, or any other network type. The connectivity targeting is quite crucial, as the type of connection can significantly influence the user’s online activity. For instance, users on a high-speed connection like 5G or Wi-Fi are more likely to engage with high-quality video ads without any issues, while those on slower connections might prefer less data-consuming content.

Mobile ad networks also can deliver targeted ads based on other criteria, such as geolocation, demographic data, website category and more. By adhering to this practice, the delivered ads become more relevant to the users, fostering increased engagement and boosting the potential for higher conversion rates.

Best Mobile Ad Networks 

Let’s take a look at the best mobile ad networks for publishers and advertisers.

Adsterra

Traffic volume: 1 billion impressions daily

Mobile ad formats: social bar (including in-page push and interstitial), banners, native, video

Adsterra is a globally recognized ad and CPA network that prioritizes partner care. This platform delivers over 30 billion ad impressions monthly across the globe, with mobile traffic contributing a staggering 70%. Both advertisers and affiliates can opt for self-service or personalized assistance for effective campaign management and profit maximization.

Promising advertisers heightened KPIs and ROI, Adsterra ensures publishers and affiliates achieve top eCPM via sophisticated traffic solutions and high-converting offers. Adsterra offerings include multiple cost models, an array of ad formats, and a comprehensive set of targeting filters. Featuring a low minimum deposit amount, easy API and tracking integration, and a variety of payment options, it is one of the most user-friendly and accessible mobile ad networks around.

HilltopAds

Traffic volume: 73 billion impressions monthly

Mobile ad formats: push ads, video, banners

HilltopAds, a UK-based ad network, is known globally for providing top-tier ad services to both publishers and advertisers. Established in 2013, HilltopAds stands out with its exceptional traffic segmentation by user quality and activity, ensuring an ad experience optimized for conversion. After eliminating bot traffic, they segment the remaining genuine traffic into high, medium, and low activity segments, enabling targeted advertising.

HilltopAds supports diverse ad formats, including pops, direct link, video, and in-page push. Its user-friendly financial transactions allow deposits and withdrawals via multiple popular payment methods. Publishers benefit from quick sign-ups, high CPM for quality traffic, and low minimum payout requirements. 

Clickadilla

Traffic volume: 4,5 billion impressions daily

Mobile ad formats: push ads, in-page, in-app, video, banners, interstitial, native

ClickAdilla is a technologically advanced self-service ad network platform that ensures relevant traffic for over 15,000 clients daily across 240+ GEOs. Key perks include the availability of 13+ ad formats, an impressive daily reach of 4,5 billion users, and premium traffic across major verticals. The platform also offers around-the-clock support to address any emerging issues.

The platform caters to diverse affiliate marketing needs by supporting multiple verticals, spanning from dating and sweepstakes to crypto and e-commerce. Publishers benefit from individual rates and twice-weekly payments. It’s notable that ClickAdilla is flexible when it comes to buying traffic – whether through self-serve, API, RTB, or XML, and integrating with third-party services is easy.

Ezmob

Traffic volume: 3 billion impressions monthly

Mobile ad formats: push ads, in-page push ads, calendar push, native

EZmob stands out as a self-serve mobile ad network for advertisers and publishers that partners with the world’s largest publishers, top-tier brands, and advertisers. It offers a vast reach with over 5B daily impressions across pop, display, and native ads. Advertisers can choose between a self-serve dashboard or a managed account, starting at $100. 

The company leverages advanced technology, a smart optimization algorithm, dynamic targeting, and real-time reporting to deliver outstanding service, support, and impressive results. It enables precise targeting based on OS, country, connection, browser, carrier, and more, and allows removal of non-performing publishers and placements. 

AdsCompass

Traffic volume: 30 billion requests per day

Mobile ad formats: push ads, in-page, calendar, banners, native

As a global advertising network, AdsCompass streamlines the advertising process for a variety of stakeholders, including webmasters, advertisers, media buyers and fellow ad networks. With its specialized ad platform, AdsCompass presents a range of cooperation possibilities for all partners, reaching more than 200 GEOs with highly sought-after ad formats such as push, in-page, native, pop, and calendar.

Through AdsCompass, you can easily enter the mobile advertising market with a $50 deposit.

AdMaven

Traffic volume: 2 billion+ impressions daily

Mobile ad formats: push ads, interstitial, banners

Powered by advanced technology and comprehensive expertise, AdMaven is one of the top mobile ad networks for publishers and advertisers. Established in 2015, it’s made its mark in the industry, boasting 2 billion daily impressions globally. Specializing in push, pop, and in-page push traffic, it operates on CPM, CPC, and CPA models, catering to a vast array of advertisers and publishers worldwide.

AdMaven ad formats are tailored for optimal performance, and it offers precise targeting and real-time campaign optimization. Advertisers can adjust campaigns based on parameters like location, device type, and operating system. AdMaven prioritizes campaign integrity with robust anti-fraud tools, ensuring low fraudulent traffic and quality impressions. 

RichAds

Traffic volume: 5 billion ad impressions daily

Mobile ad formats: push ads, in-page push, calendar

RichAds, a high-performing self-serve advertising platform, brings scale and performance together. Renowned for its impressive 5B+ daily impressions across 200+ countries worldwide, RichAds is a force to reckon with in the ad network realm. The platform provides multiple advertising formats including push, pops, in-page, calendar, direct click, and native ads, thereby catering to diverse advertising needs.

By using a Target CPA feature and auto-optimization, advertisers can achieve up to 300% ROI. Its unique features, such as the Optimizer, Predictor, Multiformat, and Performance mode, further elevate ad performance. Moreover, RichAds offers unrestricted adult traffic, expanding the reach for certain campaigns.

PropellerAds

ad networks for advertisers

Traffic volume: 12 billion ad impressions daily

Mobile ad formats: push ads, interstitial, in-page push

PropellerAds is a pioneering ad platform that was founded in 2011, initially mastering popunder advertising before expanding into native and display advertising. The platform covers an impressive 195+ GEOs, providing 12 billion ad impressions daily. It’s an innovative solution for media buyers, agencies, brand owners, and affiliate marketers, offering unique traffic sources and AI-powered optimization tools. 

The platform’s unique features include a CPA Goal bidding system, which leverages AI to auto-select the best bids and placements, reducing traffic costs by up to 40% compared to manual bidding models. PropellerAds also offers exclusive interest targeting for push notifications, based on recent user activity and big data predictions. 

Adlane

Traffic volume: 100 million impressions daily

Mobile ad formats: push ads, in-page, video, banners, native

Adlane, designed as a superior monetization platform for traffic, provides simple integration across a range of popular ad formats such as Push notifications, in-page push, popunder, display and video. These formats operate under CPM/CPC models and are tailored to maximize revenue generation from your website’s traffic. 

Fast payments through popular methods, friendly support accessible through various channels, and real-time performance reports contribute to the platform’s appeal. The compatibility with AdSense and most other ad networks highlights Adlane’s adaptability, facilitating diverse monetization strategies and a mix of ad formats to optimize profits from your traffic.

Clickadu

Traffic volume: 5,8 billion+ daily impressions

Mobile ad formats: push ads, banners, in-page push, instant text message, video

Clickadu is an expansive digital advertising network with a large global reach and varied ad formats. Its impressive statistics include over 5 billion daily traffic from direct publishers worldwide and 3.6 million daily conversions. Across 240+ GEOs, they serve a wide range of verticals across 240+ GEOs, providing advertisers with ample opportunities to target their desired audiences. 

The network offers 4 pricing models: CPM, CPC, SmartCPA, and SmartCPM. 

Clean feeds, weekly payments with low thresholds, a rewarding referral program, and reliable support make it an attractive choice for publishers worldwide. 41k+ active campaigns are available daily to publishers with CPMs as high as $9. 

Comparison of Top Mobile Ad Networks 

We bring together the key points of the top mobile ad networks in the single chart:

Ad NetworksAd impressions Minimal depositMinimal CPCCost modelsMobile Ad FormatsVisit ad network
1 billion impressions daily$100$0.001CPM, CPA, CPCSocial bar (including in-page push and interstitial)
Banners
Native
Video
Website
73 billion impressions monthly$50$0.01CPM, CPC, CPA (by request)Push ads
Video
Banners
Website
4,5 billion daily
$50
$0.001CPC, CPM, Smart CPM, CPAPush ads
In-page
In-app
Video
Banners
Interstitial
Native
Website
3 billion impressions monthly$100$0.003CPCPush ads
In-page push Calendar push
Native
Website
30 billion requests per day$50$0.0001CPC, CPM, CPAPush ads
In-page push Calendar Banners
Native
Website
2 billion+ daily impressions$50$0.001CPC, CPMPush ads
Interstitial
Banners
Website
5 billion daily$100$0.003CPC, CPMPush Ads
In-page
Calendar push
Popunders
Direct click
Website
1 billion+ daily$100$0.005CPM, CPC, CPA Goal, Smart CPMPush Ads
In-page
Interstitial
Website
100 million impressions daily$100no informationCPM, CPCPush ads
In-page
Video
Banners
Native
Website
5,8 billion daily$100$0.001
CPM, CPC, SmartCPM, SmartCPA
Push ads
Banners
In-page push
Instant text message
Video
Website

Final Thoughts

Mobile advertising companies offer a powerful and efficient solution for businesses aiming to bring in leads, drive sales or boost app installs. Through advanced targeting options, diverse ad formats, and optimization capabilities, these networks enable advertisers to reach a wide audience of mobile users. Choosing the right network and leveraging its features can greatly enhance the efficiency and return on investment of advertising efforts.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

Mobile ad networks have seen an explosive rise globally, given the dramatic rise in mobile traffic. Today, over 60% of all website traffic originates from mobile devices, making these networks vital for delivering targeted advertising straight to smartphone users.

Now, let’s take a closer look at the top-tier mobile ad networks transforming the mobile advertising scene worldwide. They employ sophisticated mobile targeting and provide ads optimal for smartphones. 

Our focus will primarily be on the formats of mobile ads and their targeting methods. If you’d like to instantly familiarize yourself with the best mobile ad networks, you can jump directly here.

Mobile Advertising Networks: What Are They?

A mobile ad platform acts as a bridge for affiliates who want to display ads to smartphone users or inside apps. Similar networks provide a platform where advertisers can purchase places in mobile applications or on mobile-friendly websites.

Using advanced algorithms and machine learning, mobile ad platforms optimize the process of ad delivery. This guarantees that ads find their way to the most relevant and potentially responsive audiences, which not only enhances the returns for advertisers but also increases the revenue for publishers or app developers.

Mobile Ad Formats

Some mobile ad formats perform better than others when it comes to effectiveness. The following are some of the most effective mobile ad types.

Banners

This is one of the earliest and most widespread mobile ad formats. Banners appear as blocks of different shapes and sizes on a website, like a bar or a column, each containing text and graphic elements of the ad. Their direct design and clear CTA make them impactful tools for amplifying brand visibility and directing traffic to the advertiser’s website. However, they tend to lead to ad fatigue more frequently than other ad types.

Interstitial 

The ads cover the entire screen, whether it is on a desktop or a mobile device. As for mobiles, interstitials appear when in-between game levels or while a page is loading. They capture the user’s complete attention, resulting in higher CTRs, and are especially effective for promotions or encouraging app installs.

Native 

These ads integrate seamlessly into a website or app’s content and design, providing a less intrusive and more engaging user experience. Basically, native ads imitate non-advertising content on the page viewed. As native ads don’t feel like traditional ads, they often result in higher engagement rates, yielding better outcomes for advertisers.

Video 

Given the popularity of video content, video ads have emerged as a highly effective ad format. They offer a dynamic and engaging experience, often leading to superior conversion rates. The standard video duration is 30 or even 15 seconds, so it’s essential to create captivating videos that draw in users from the get-go.

Push Notifications

These messages pop up on the user’s mobile if users already have opted in getting notifications from the website they visited before. One of the key advantages of push notifications is their ability to deliver timely and personalized content directly to users, enhancing user engagement and fostering a more personalized and interactive user experience. Kinds of push formats include classic push ads, in-page push and calendar ads.

Calendar ads show up within the standard iOS calendar app where user schedule their events and errands. Due to this, they are also referred to as in-app ads.

In-page push ads only imitate push technology as they don’t require a subscription.

In-app 

In-app ads, as the name suggests, seamlessly embed promotional content within the user interface of mobile applications. In-app ads appear when users interact with the app and can look as banners, push ads, interstitials and other ad formats that perform well on mobile devices. Such ads attract app traffic which is especially advantageous for advertisers. It is expected that users who have already downloaded and installed the app will be more loyal to the ads they see.

A common example of in-app advertising in mobile app ad networks is calendar push notifications

Mobile Ads Targeting

Mobile targeting is a technique used by marketers to reach specific audiences based on certain mobile device characteristics. The effectiveness of a mobile marketing campaign largely depends on how well advertisers can target their intended audience. 

Let’s review 3 critical areas of mobile targeting: 

  • Carrier

It allows advertisers to target users based on their mobile service provider. It can be advantageous for several reasons. For instance, some carriers might have a demographic profile that aligns well with the offer being advertised.

  • OS

This targeting involves delivering ads to users according to the operating system of their mobile device. The most common mobile operating systems are iOS and Android. OS targeting can be critical because user behavior can vary significantly between these two operating systems. For instance, iOS users tend to spend more money on apps and in-app purchases, but Android has a broader global reach.

  • Manufacturers

This method of mobile targeting relies on the specific brand or manufacturer of the user’s mobile device. Manufacturers like Apple, Samsung, Huawei, etc., produce distinct mobile devices, and the users of each might exhibit unique behavioral characteristics. For instance, Apple users are often associated with higher in-app spending, while Samsung users might represent a broader global demographic. 

  • Device models

Marketers can target or exclude specific models or types of mobile devices. This can be particularly helpful when promoting an app or service that only works on certain devices or works better on newer models. For example, if an app only works on iPhones, it would be wasteful to show ads for that app to Android users;

  • Connection type

This type of targeting lets advertisers deliver ads based on the users’ internet connectivity, such as 4G, 5G, Wi-Fi, or any other network type. The connectivity targeting is quite crucial, as the type of connection can significantly influence the user’s online activity. For instance, users on a high-speed connection like 5G or Wi-Fi are more likely to engage with high-quality video ads without any issues, while those on slower connections might prefer less data-consuming content.

Mobile ad networks also can deliver targeted ads based on other criteria, such as geolocation, demographic data, website category and more. By adhering to this practice, the delivered ads become more relevant to the users, fostering increased engagement and boosting the potential for higher conversion rates.

Best Mobile Ad Networks 

Let’s take a look at the best mobile ad networks for publishers and advertisers.

Adsterra

Traffic volume: 1 billion impressions daily

Mobile ad formats: social bar (including in-page push and interstitial), banners, native, video

Adsterra is a globally recognized ad and CPA network that prioritizes partner care. This platform delivers over 30 billion ad impressions monthly across the globe, with mobile traffic contributing a staggering 70%. Both advertisers and affiliates can opt for self-service or personalized assistance for effective campaign management and profit maximization.

Promising advertisers heightened KPIs and ROI, Adsterra ensures publishers and affiliates achieve top eCPM via sophisticated traffic solutions and high-converting offers. Adsterra offerings include multiple cost models, an array of ad formats, and a comprehensive set of targeting filters. Featuring a low minimum deposit amount, easy API and tracking integration, and a variety of payment options, it is one of the most user-friendly and accessible mobile ad networks around.

HilltopAds

Traffic volume: 73 billion impressions monthly

Mobile ad formats: push ads, video, banners

HilltopAds, a UK-based ad network, is known globally for providing top-tier ad services to both publishers and advertisers. Established in 2013, HilltopAds stands out with its exceptional traffic segmentation by user quality and activity, ensuring an ad experience optimized for conversion. After eliminating bot traffic, they segment the remaining genuine traffic into high, medium, and low activity segments, enabling targeted advertising.

HilltopAds supports diverse ad formats, including pops, direct link, video, and in-page push. Its user-friendly financial transactions allow deposits and withdrawals via multiple popular payment methods. Publishers benefit from quick sign-ups, high CPM for quality traffic, and low minimum payout requirements. 

Clickadilla

Traffic volume: 4,5 billion impressions daily

Mobile ad formats: push ads, in-page, in-app, video, banners, interstitial, native

ClickAdilla is a technologically advanced self-service ad network platform that ensures relevant traffic for over 15,000 clients daily across 240+ GEOs. Key perks include the availability of 13+ ad formats, an impressive daily reach of 4,5 billion users, and premium traffic across major verticals. The platform also offers around-the-clock support to address any emerging issues.

The platform caters to diverse affiliate marketing needs by supporting multiple verticals, spanning from dating and sweepstakes to crypto and e-commerce. Publishers benefit from individual rates and twice-weekly payments. It’s notable that ClickAdilla is flexible when it comes to buying traffic – whether through self-serve, API, RTB, or XML, and integrating with third-party services is easy.

Ezmob

Traffic volume: 3 billion impressions monthly

Mobile ad formats: push ads, in-page push ads, calendar push, native

EZmob stands out as a self-serve mobile ad network for advertisers and publishers that partners with the world’s largest publishers, top-tier brands, and advertisers. It offers a vast reach with over 5B daily impressions across pop, display, and native ads. Advertisers can choose between a self-serve dashboard or a managed account, starting at $100. 

The company leverages advanced technology, a smart optimization algorithm, dynamic targeting, and real-time reporting to deliver outstanding service, support, and impressive results. It enables precise targeting based on OS, country, connection, browser, carrier, and more, and allows removal of non-performing publishers and placements. 

AdsCompass

Traffic volume: 30 billion requests per day

Mobile ad formats: push ads, in-page, calendar, banners, native

As a global advertising network, AdsCompass streamlines the advertising process for a variety of stakeholders, including webmasters, advertisers, media buyers and fellow ad networks. With its specialized ad platform, AdsCompass presents a range of cooperation possibilities for all partners, reaching more than 200 GEOs with highly sought-after ad formats such as push, in-page, native, pop, and calendar.

Through AdsCompass, you can easily enter the mobile advertising market with a $50 deposit.

AdMaven

Traffic volume: 2 billion+ impressions daily

Mobile ad formats: push ads, interstitial, banners

Powered by advanced technology and comprehensive expertise, AdMaven is one of the top mobile ad networks for publishers and advertisers. Established in 2015, it’s made its mark in the industry, boasting 2 billion daily impressions globally. Specializing in push, pop, and in-page push traffic, it operates on CPM, CPC, and CPA models, catering to a vast array of advertisers and publishers worldwide.

AdMaven ad formats are tailored for optimal performance, and it offers precise targeting and real-time campaign optimization. Advertisers can adjust campaigns based on parameters like location, device type, and operating system. AdMaven prioritizes campaign integrity with robust anti-fraud tools, ensuring low fraudulent traffic and quality impressions. 

RichAds

Traffic volume: 5 billion ad impressions daily

Mobile ad formats: push ads, in-page push, calendar

RichAds, a high-performing self-serve advertising platform, brings scale and performance together. Renowned for its impressive 5B+ daily impressions across 200+ countries worldwide, RichAds is a force to reckon with in the ad network realm. The platform provides multiple advertising formats including push, pops, in-page, calendar, direct click, and native ads, thereby catering to diverse advertising needs.

By using a Target CPA feature and auto-optimization, advertisers can achieve up to 300% ROI. Its unique features, such as the Optimizer, Predictor, Multiformat, and Performance mode, further elevate ad performance. Moreover, RichAds offers unrestricted adult traffic, expanding the reach for certain campaigns.

PropellerAds

ad networks for advertisers

Traffic volume: 12 billion ad impressions daily

Mobile ad formats: push ads, interstitial, in-page push

PropellerAds is a pioneering ad platform that was founded in 2011, initially mastering popunder advertising before expanding into native and display advertising. The platform covers an impressive 195+ GEOs, providing 12 billion ad impressions daily. It’s an innovative solution for media buyers, agencies, brand owners, and affiliate marketers, offering unique traffic sources and AI-powered optimization tools. 

The platform’s unique features include a CPA Goal bidding system, which leverages AI to auto-select the best bids and placements, reducing traffic costs by up to 40% compared to manual bidding models. PropellerAds also offers exclusive interest targeting for push notifications, based on recent user activity and big data predictions. 

Adlane

Traffic volume: 100 million impressions daily

Mobile ad formats: push ads, in-page, video, banners, native

Adlane, designed as a superior monetization platform for traffic, provides simple integration across a range of popular ad formats such as Push notifications, in-page push, popunder, display and video. These formats operate under CPM/CPC models and are tailored to maximize revenue generation from your website’s traffic. 

Fast payments through popular methods, friendly support accessible through various channels, and real-time performance reports contribute to the platform’s appeal. The compatibility with AdSense and most other ad networks highlights Adlane’s adaptability, facilitating diverse monetization strategies and a mix of ad formats to optimize profits from your traffic.

Clickadu

Traffic volume: 5,8 billion+ daily impressions

Mobile ad formats: push ads, banners, in-page push, instant text message, video

Clickadu is an expansive digital advertising network with a large global reach and varied ad formats. Its impressive statistics include over 5 billion daily traffic from direct publishers worldwide and 3.6 million daily conversions. Across 240+ GEOs, they serve a wide range of verticals across 240+ GEOs, providing advertisers with ample opportunities to target their desired audiences. 

The network offers 4 pricing models: CPM, CPC, SmartCPA, and SmartCPM. 

Clean feeds, weekly payments with low thresholds, a rewarding referral program, and reliable support make it an attractive choice for publishers worldwide. 41k+ active campaigns are available daily to publishers with CPMs as high as $9. 

Comparison of Top Mobile Ad Networks 

We bring together the key points of the top mobile ad networks in the single chart:

Ad NetworksAd impressions Minimal depositMinimal CPCCost modelsMobile Ad FormatsVisit ad network
1 billion impressions daily$100$0.001CPM, CPA, CPCSocial bar (including in-page push and interstitial)
Banners
Native
Video
Website
73 billion impressions monthly$50$0.01CPM, CPC, CPA (by request)Push ads
Video
Banners
Website
4,5 billion daily
$50
$0.001CPC, CPM, Smart CPM, CPAPush ads
In-page
In-app
Video
Banners
Interstitial
Native
Website
3 billion impressions monthly$100$0.003CPCPush ads
In-page push Calendar push
Native
Website
30 billion requests per day$50$0.0001CPC, CPM, CPAPush ads
In-page push Calendar Banners
Native
Website
2 billion+ daily impressions$50$0.001CPC, CPMPush ads
Interstitial
Banners
Website
5 billion daily$100$0.003CPC, CPMPush Ads
In-page
Calendar push
Popunders
Direct click
Website
1 billion+ daily$100$0.005CPM, CPC, CPA Goal, Smart CPMPush Ads
In-page
Interstitial
Website
100 million impressions daily$100no informationCPM, CPCPush ads
In-page
Video
Banners
Native
Website
5,8 billion daily$100$0.001
CPM, CPC, SmartCPM, SmartCPA
Push ads
Banners
In-page push
Instant text message
Video
Website

Final Thoughts

Mobile advertising companies offer a powerful and efficient solution for businesses aiming to bring in leads, drive sales or boost app installs. Through advanced targeting options, diverse ad formats, and optimization capabilities, these networks enable advertisers to reach a wide audience of mobile users. Choosing the right network and leveraging its features can greatly enhance the efficiency and return on investment of advertising efforts.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

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