Top push ad networks

11 Top Mobile Push Advertising Examples: Best Practices for 2024

mobile push ads examples

Our blog already has a lot of buzz around push notifications. We would like to narrow this topic down to mobile push ads examples. It comes to the most reachable traffic – mobile. Who would have thought that advertisers could catch their users everywhere? It’s not about obtrusive advertising, it’s likely about reaching users in the right place, at the right time. 

In this article, we will talk about mobile push notifications per se and their benefits and best examples in affiliate marketing. 

What are Mobile Push Notifications

Mobile push notifications are ads that appear on the user’s screens once they connect to the Internet. These are the same classic push notifications, but they are customized for mobile devices. In other words, they have the form of ordinary message notifications that people are used to seeing.

So we’re not just talking without proof. Here are a few facts from the 2024 statistics:

  • As per DataReportal, mobile devices account for 55,7% of traffic worldwide;
  • According to Priori Data, mobile data traffic is expected to grow significantly, with global mobile data traffic projected to reach 152,14 exabytes (EB) by the end of 2024​;
  • Based on 2024 Ericsson Mobility Report, mobile traffic consumption is increased by 25%, as Home of Telco & 5G News reports. 

This surge in mobile traffic presents enormous opportunities for push notifications and mobile advertising, making it a prime channel for marketers looking to engage users directly on their devices.

If you want to learn more about on-the-go traffic, familiarize yourself with our guide on mobile affiliate marketing

Types of Mobile Push Notifications 

Unlike desktop push notifications, mobile push ads can pop up in apps. So there is a such form of mobile push notifications as in-app ads. 

To be clear, let’s enumerate all types of mobile push ads: 

  • Classic push ads. These are the standard push notifications that pop up on users’ mobile devices, typically on their home screens or lock screens. Think of classic push ads like little reminders – short, attention-grabbing, and designed to get a quick response;
  • In-page push ads. Unlike traditional push ads, these don’t show up as external notifications but are embedded within a web page or app itself. In-page push ads look like regular notifications, but are part of the site’s content. These are great because they don’t need user opt-in the way classic push does, yet they still have that native look and feel;
  • In-app ads. These push ads pop up while a user is actively using an app. They seamlessly blend into the app experience, making them less disruptive and often more effective. Imagine scrolling through your favorite game or app, and boom, an ad pops up offering something relevant based on what you’re doing.

All these types are similar, but the mechanism of their operation is different. In the first case, with classic push ads, users should opt-in to further get push notifications. In-page push advertising implies integration push subscription though the special code on the certain websites. App users automatically become push subscribers, however, they are free to turn off notifications in the app settings.

Register at mobile ad networks that have vast traffic volumes of mobile traffic. It is common for team members of such ad networks to offer additional tools to work with mobile traffic.

Best Examples of Mobile Push Ad Creatives

Before using mobile push advertising best practices as a benchmark, we recommend defining the own goals of marketing campaigns. You know your offer and target audience like no one else. So, keep focusing on your affiliate marketing strategy and take inspiration from the best examples of mobile push ads. The secret lies on the balance between plain copying and skillful adaptation.

For your convenience, we have allocated the best mobile push creative ads by marketing campaign goals.

1. Brand awareness boost 

For many companies, a push ad campaign is merely step to greater brand awareness. Make a statement this way ensures you get noticed. The common pricing strategy in this case is CPM. 

Mobile push ad copy examples:

Mobile push advertising

Best practices:

  • Use a clear and recognizable logo;
  • Keep the message short but impactful;
  • Use high-quality visuals to make your brand stand out.

2. Sales! Sales! Sales!

Mobile push campaign is a simple way to reach users straight away. So don’t beat around the bush, just sell it. Make clear your offer and say directly how users can benefit from it. 

Mobile push ad copy examples:

Mobile push ads

Best practices:

  • Include a CTA (Call to Action) like “Shop Now” or “Claim Discount.”;
  • Highlight the value of your offer (e.g., discounts, special deals);
  • Use urgency triggers such as countdown timers or phrases like “Limited Time.”

3. Lead generation

Provide tangible benefits to users to encourage them to click and leave their information or sign up. 

Mobile push ad copy examples:

mobile push advertising examples

Best practices:

  • Offer something valuable in exchange for user information;
  • Keep the signup process simple with minimal steps;
  • Use clear incentives like discounts, free resources, or exclusive access.

4. Customer engagement

Push notifications are a fantastic tool for keeping your audience engaged. Use them to share updates, reminders, or exclusive content that encourages interaction with your brand.

Mobile push ad copy examples:

mobile push ads copy

Best practices:

  • Personalize notifications based on user preferences or past interactions;
  • Use engaging copy that encourages users to take immediate action;
  • Provide value through tips, updates, or interesting content.

5. Promoting events

Highlight the event details and why users should participate, focusing on the key benefits.

Mobile push ad copy examples:

mobile push creative ads

Best practices:

  • Include the event date, time, and a registration link;
  • Emphasize the value or benefit of attending the event;
  • Use a sense of urgency if registration spots are limited.

6. Customer retention

Use push notifications to keep your existing customers engaged and returning for more. Offer them special discounts, early access to new products, or loyalty rewards to remind them why they love your brand.

Mobile push ads copy examples:

mobile push ad creatives

Best practices:

  • Offer exclusive incentives to encourage repeat purchases;
  • Personalize the message based on past purchases or browsing behavior;
  • Keep it customer-focused, reminding them why they love your products or services.

7. Cross-selling or upselling

Push notifications are effective tools for suggesting complementary products or upgrades. If a customer has bought or shown interest in a product, follow up with related items or premium options.

Mobile push ad copy examples:

mobile push ad copy examples

Best practices:

  • Base the suggestion on previous purchases or browsing history;
  • Highlight the benefits of the complementary or upgraded product;
  • Use a direct CTA like “Shop Now” or “Discover More.”

Top 5 Best Practices for Writing Mobile Push Notifications

Here are some simple yet effective tips for writing mobile push notifications that truly engage users:

  1. Keep it short and clear. Always aim for brevity – get to the point quickly. Clear, concise messages work better than long, complicated ones;
  2. Use rich media. Whenever possible, add images, emojis, or even videos to make your notification pop. Visual elements often capture attention better than plain text;
  3. Make it actionable. Include a strong, clear call to action. Let users know exactly what to do next – whether it’s clicking a link or taking advantage of an offer;
  4. Personalize your messages. Tailor notifications based on user behavior, preferences, or even location. Small touches like using regional spelling (e.g., “colour” vs. “color”) or sending messages based on what users are interested in can make a big difference;
  5. Ask for feedback. Give users a chance to share their thoughts on your notifications. This feedback will help you fine-tune your approach and improve engagement in the future.

By following these best practices, you’ll create notifications that resonate with users and encourage them to take action.

Final Thoughts

Mobile push ads is a potentially powerful tool to engage the audience and pique their immediate interest. This traffic continues to grow, so affiliates should keep in mind this channel, no matter what campaign goal they specify. Mobile push advertising is suitable for generating leads, driving sales, customer engagement and elevating brand awareness. The main thing is creating the right ads and adopting the top mobile push advertising examples to succeed in mobile affiliate marketing.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

Our blog already has a lot of buzz around push notifications. We would like to narrow this topic down to mobile push ads examples. It comes to the most reachable traffic – mobile. Who would have thought that advertisers could catch their users everywhere? It’s not about obtrusive advertising, it’s likely about reaching users in the right place, at the right time. 

In this article, we will talk about mobile push notifications per se and their benefits and best examples in affiliate marketing. 

What are Mobile Push Notifications

Mobile push notifications are ads that appear on the user’s screens once they connect to the Internet. These are the same classic push notifications, but they are customized for mobile devices. In other words, they have the form of ordinary message notifications that people are used to seeing.

So we’re not just talking without proof. Here are a few facts from the 2024 statistics:

  • As per DataReportal, mobile devices account for 55,7% of traffic worldwide;
  • According to Priori Data, mobile data traffic is expected to grow significantly, with global mobile data traffic projected to reach 152,14 exabytes (EB) by the end of 2024​;
  • Based on 2024 Ericsson Mobility Report, mobile traffic consumption is increased by 25%, as Home of Telco & 5G News reports. 

This surge in mobile traffic presents enormous opportunities for push notifications and mobile advertising, making it a prime channel for marketers looking to engage users directly on their devices.

If you want to learn more about on-the-go traffic, familiarize yourself with our guide on mobile affiliate marketing

Types of Mobile Push Notifications 

Unlike desktop push notifications, mobile push ads can pop up in apps. So there is a such form of mobile push notifications as in-app ads. 

To be clear, let’s enumerate all types of mobile push ads: 

  • Classic push ads. These are the standard push notifications that pop up on users’ mobile devices, typically on their home screens or lock screens. Think of classic push ads like little reminders – short, attention-grabbing, and designed to get a quick response;
  • In-page push ads. Unlike traditional push ads, these don’t show up as external notifications but are embedded within a web page or app itself. In-page push ads look like regular notifications, but are part of the site’s content. These are great because they don’t need user opt-in the way classic push does, yet they still have that native look and feel;
  • In-app ads. These push ads pop up while a user is actively using an app. They seamlessly blend into the app experience, making them less disruptive and often more effective. Imagine scrolling through your favorite game or app, and boom, an ad pops up offering something relevant based on what you’re doing.

All these types are similar, but the mechanism of their operation is different. In the first case, with classic push ads, users should opt-in to further get push notifications. In-page push advertising implies integration push subscription though the special code on the certain websites. App users automatically become push subscribers, however, they are free to turn off notifications in the app settings.

Register at mobile ad networks that have vast traffic volumes of mobile traffic. It is common for team members of such ad networks to offer additional tools to work with mobile traffic.

Best Examples of Mobile Push Ad Creatives

Before using mobile push advertising best practices as a benchmark, we recommend defining the own goals of marketing campaigns. You know your offer and target audience like no one else. So, keep focusing on your affiliate marketing strategy and take inspiration from the best examples of mobile push ads. The secret lies on the balance between plain copying and skillful adaptation.

For your convenience, we have allocated the best mobile push creative ads by marketing campaign goals.

1. Brand awareness boost 

For many companies, a push ad campaign is merely step to greater brand awareness. Make a statement this way ensures you get noticed. The common pricing strategy in this case is CPM. 

Mobile push ad copy examples:

Mobile push advertising

Best practices:

  • Use a clear and recognizable logo;
  • Keep the message short but impactful;
  • Use high-quality visuals to make your brand stand out.

2. Sales! Sales! Sales!

Mobile push campaign is a simple way to reach users straight away. So don’t beat around the bush, just sell it. Make clear your offer and say directly how users can benefit from it. 

Mobile push ad copy examples:

Mobile push ads

Best practices:

  • Include a CTA (Call to Action) like “Shop Now” or “Claim Discount.”;
  • Highlight the value of your offer (e.g., discounts, special deals);
  • Use urgency triggers such as countdown timers or phrases like “Limited Time.”

3. Lead generation

Provide tangible benefits to users to encourage them to click and leave their information or sign up. 

Mobile push ad copy examples:

mobile push advertising examples

Best practices:

  • Offer something valuable in exchange for user information;
  • Keep the signup process simple with minimal steps;
  • Use clear incentives like discounts, free resources, or exclusive access.

4. Customer engagement

Push notifications are a fantastic tool for keeping your audience engaged. Use them to share updates, reminders, or exclusive content that encourages interaction with your brand.

Mobile push ad copy examples:

mobile push ads copy

Best practices:

  • Personalize notifications based on user preferences or past interactions;
  • Use engaging copy that encourages users to take immediate action;
  • Provide value through tips, updates, or interesting content.

5. Promoting events

Highlight the event details and why users should participate, focusing on the key benefits.

Mobile push ad copy examples:

mobile push creative ads

Best practices:

  • Include the event date, time, and a registration link;
  • Emphasize the value or benefit of attending the event;
  • Use a sense of urgency if registration spots are limited.

6. Customer retention

Use push notifications to keep your existing customers engaged and returning for more. Offer them special discounts, early access to new products, or loyalty rewards to remind them why they love your brand.

Mobile push ads copy examples:

mobile push ad creatives

Best practices:

  • Offer exclusive incentives to encourage repeat purchases;
  • Personalize the message based on past purchases or browsing behavior;
  • Keep it customer-focused, reminding them why they love your products or services.

7. Cross-selling or upselling

Push notifications are effective tools for suggesting complementary products or upgrades. If a customer has bought or shown interest in a product, follow up with related items or premium options.

Mobile push ad copy examples:

mobile push ad copy examples

Best practices:

  • Base the suggestion on previous purchases or browsing history;
  • Highlight the benefits of the complementary or upgraded product;
  • Use a direct CTA like “Shop Now” or “Discover More.”

Top 5 Best Practices for Writing Mobile Push Notifications

Here are some simple yet effective tips for writing mobile push notifications that truly engage users:

  1. Keep it short and clear. Always aim for brevity – get to the point quickly. Clear, concise messages work better than long, complicated ones;
  2. Use rich media. Whenever possible, add images, emojis, or even videos to make your notification pop. Visual elements often capture attention better than plain text;
  3. Make it actionable. Include a strong, clear call to action. Let users know exactly what to do next – whether it’s clicking a link or taking advantage of an offer;
  4. Personalize your messages. Tailor notifications based on user behavior, preferences, or even location. Small touches like using regional spelling (e.g., “colour” vs. “color”) or sending messages based on what users are interested in can make a big difference;
  5. Ask for feedback. Give users a chance to share their thoughts on your notifications. This feedback will help you fine-tune your approach and improve engagement in the future.

By following these best practices, you’ll create notifications that resonate with users and encourage them to take action.

Final Thoughts

Mobile push ads is a potentially powerful tool to engage the audience and pique their immediate interest. This traffic continues to grow, so affiliates should keep in mind this channel, no matter what campaign goal they specify. Mobile push advertising is suitable for generating leads, driving sales, customer engagement and elevating brand awareness. The main thing is creating the right ads and adopting the top mobile push advertising examples to succeed in mobile affiliate marketing.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

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