Top push ad networks

How to Create an Online Casino in the Philippines

The Philippines stands out as a prime location for establishing an online casino due to its lenient jurisdiction and favorable tax environment. This guide will walk you through the essential steps of launching an online casino in the Philippines, from obtaining licenses to integrating payment systems and marketing your platform.

Filipino Audience: Key Insights 

According to Start.io, the population is young and tech-savvy, with a significant portion under 35 (81,4%). This demographic, along with an increasing number of older adults, participates actively in various forms of gambling. 

While men dominate the scene, there is a growing trend of female participation, especially in online casinos and bingo games.

Online slots and card games, especially poker and blackjack, are particularly popular among Filipino gamblers.

All popular gambling activities in the Philippines:

  1. Casinos. Both land-based and online casinos are popular in the Philippines. Major cities like Manila host luxury casino resorts that attract tourists and locals alike;
  2. Sports betting. Betting on sports, especially basketball and boxing, is widely popular. The legalization of online sports betting has further boosted this segment;
  3. Lotteries and sweepstakes. Government-regulated lotteries and sweepstakes are also a common form of gambling, appealing to a broad demographic;
  4. Cockfighting. Known locally as “sabong”, cockfighting is a traditional and culturally significant form of gambling that remains popular in rural and urban areas alike.

Gambling is widely accepted in Filipino society and is often integrated into family gatherings and celebrations. Despite the predominantly Catholic population, which may have religious reservations about gambling, the cultural acceptance and social aspects often mitigate these concerns.

Before you dive into the niche within the Philippines landscape and create an online casino, let’s learn Gambling itself with the guide

Why the Philippines is Attractive for Online Gambling

The Philippines, as part of Asia, occupies a unique position in the online gambling industry. Despite being a tier-3 country with moderate well-being, its online gaming sector is rapidly growing. A study by TGM in 2022 highlighted that 38.9% of Filipinos placed at least one bet in the past year, with 41.5% participating in lotteries or games of chance. 

Additionally, the country’s shift towards digital platforms has been accelerated by the closure of many land-based casinos. With 83% of Filipinos preferring mobile apps or websites for gambling, the market is ripe for online casino ventures.

The gambling market in the Philippines is expected to continue growing, fueled by the increasing disposable income of the middle class, advancements in technology, and the government’s support for the industry. As many illegal gambling operations have closed, more players have turned to regulated and legal gambling platforms, improving market stability and growth prospects.

How to Make Online Casino in the Philippines: 5 Key Steps

Starting an online casino business in the Philippines involves a series of critical steps that ensure the legal, operational, and financial aspects of your business are covered. 

Here’s an in-depth look at each stage:

1. Licensing your online gambling business

Obtaining a license is the first and most crucial step to start an online casino. The Philippines, through PAGCOR (Philippine Amusement and Gaming Corporation), provides a regulatory framework that is both favorable and straightforward for online gambling businesses.

Research the legal framework:

  • Understand PAGCOR regulations. The Philippine Amusement and Gaming Corporation (PAGCOR) regulates all gaming operations. Familiarize yourself with their requirements and guidelines to ensure compliance;
  • Initial Requirements. Prepare the necessary documents, including business plans, financial statements, and proof of capital, to meet PAGCOR’s licensing criteria.

Application process:

  • Submit application. Apply for an online gaming license through PAGCOR’s official website. The initial licensing fee is $50,000. We recommend getting to know accreditation issues by PACGOR on their official website;
  • Background сhecks. Expect thorough background checks on your business and key personnel. This includes verifying financial stability and integrity;
  • Compliance audit. Undergo an audit to ensure your operations meet regulatory standards. This might include site inspections and system evaluations.

Taxation and fees:

  • Franchise tax. PAGCOR imposes a 5% franchise tax on gross gaming revenues, which is significantly lower than other jurisdictions;
  • Renewal fees. Be aware of ongoing fees for license renewal and compliance checks.

2. Choosing a gambling software provider

Selecting the right software provider is essential to build your own casino in the Philippines. Your provider should offer a variety of games and services that meet the needs of your target audience.

Assess your needs:

  • Game variety. Ensure the provider offers a wide range of games, including slots, poker, and live dealer games, to appeal to diverse player preferences;
  • Mobile compatibility. Choose a provider whose games are optimized for both desktop and mobile devices.

Evaluate providers:

  • Reputation and reliability. Research potential providers’ track records, customer reviews, and industry reputation;
  • Technical support. Look for providers that offer robust technical support and regular software updates to ensure smooth operations.

Consider additional services:

  • CRM Integration. A good provider should offer customer relationship management tools to help you manage player interactions effectively;
  • Security features. Ensure the provider includes anti-fraud measures, secure payment gateways, and data protection protocols.

3. Integrating payment systems

Providing multiple payment options is crucial to accommodate different player preferences. This includes both local and international payment methods to ensure seamless transactions.

Identify key payment methods:

  • Local preferences. Incorporate popular local payment methods such as GCash, PayMaya, and traditional bank transfers;
  • Global options. Include international payment options like credit cards, e-wallets (e.g., PayPal, Skrill), and cryptocurrencies to attract a broader audience.

Ensure security and compliance:

  • SSL certificates. Secure your payment processes with SSL encryption to protect sensitive information;
  • PCI compliance. Ensure your payment systems comply with the Payment Card Industry Data Security Standard (PCI DSS).

Streamline transactions:

  • Fast payouts. Offer quick and hassle-free withdrawal processes to enhance player satisfaction;
  • Multiple сurrencies. Support multiple currencies to cater to international players.

4. Creating a marketing plan

Effective marketing is vital for attracting and retaining players. A well-rounded marketing plan should utilize various channels and strategies to gain and increase gambling traffic.

SEO and content marketing:

  • Keyword optimization. Use tools like Google Keyword Planner to identify and target relevant gambling-related keywords;
  • Quality content. Create engaging blog posts, guides, and promotional content to attract organic traffic.

Social media strategies:

  • Platform selection. Choose the most effective social media platforms for your target audience. According to the 2024 Digital report, the most popular traffic sources in the Philippines are Facebook, Instagram and TikTok;
  • Engaging posts. Share exclusive bonuses, promotions, and updates regularly to keep your audience engaged.

Affiliate marketing:

  • Partner with affiliates. Collaborate with well-known affiliates who can drive traffic to your site through their networks;
  • Commission structures. Offer competitive commission rates to attract top affiliates.

Advertising campaigns:

  • Targeted ads. Use platforms like Google Ads, Facebook Ads to run targeted campaigns aimed at your ideal player demographic. Use the best sources to promote gambling effectively, making sure these sources are in high demand in the Philippines;
  • Demanding ad formats. Consider using engaging formats like push ads, in-page push ads, video ads and interactive banners to capture attention.

5. Developing your gambling website

Creating an effective gambling website is a crucial step in ensuring the success of your online casino. Your website should be user-friendly, visually appealing, and easy to navigate. It must include key features such as robust security measures, efficient customer support, and engaging content to attract and retain players.

1. Design and user experience

To start, ensure your website has a user-friendly interface. This means intuitive menus and clear calls to action that make it easy for players to find what they’re looking for. The visual appeal of your site is equally important. Invest in professional design elements that enhance the attractiveness of your platform, creating a positive first impression and encouraging visitors to stay longer.

Well-designed gambling landing pages can capture the attention of potential players, provide essential information, and guide them towards registration or other desired actions. Pre-landing pages, on the other hand, can be used to filter traffic, segment users, and prepare them for the main landing page, increasing the likelihood of conversion.

2. Technical infrastructure

Next, focus on the technical infrastructure. Utilize scalable server solutions to handle traffic spikes without compromising performance, ensuring a smooth and reliable user experience even during peak times. Implement robust security protocols, including firewalls and anti-DDoS measures, to protect your platform from potential threats and maintain the trust of your players.

3. Essential features

A successful gambling website must provide 24/7 customer support via live chat, email, and phone. This helps assist players with any issues they may encounter, ensuring they feel valued and supported. Developing loyalty programs and VIP schemes is also vital for retaining high-value players, offering them incentives to continue using your platform.

Regular updates are crucial to keep your site fresh and engaging. This includes introducing new game releases and adding feature enhancements that improve the user experience. By continuously improving and updating your website, you can maintain player interest and stay ahead of the competition.


Ultimately, it’s not enough to study all the online content on how to open an online casino in the Philippines. It’s beneficial to share experiences with professionals in the field and engage in networking. For this purpose, we recommend attending industry-specific conferences. One such event, focused on gambling, is SPiCE Philippines, which will take place in the Philippines from September 17-19.

Check out the full list of iGaming conferences on our website.

Final Thoughts on How to Start an Online Gambling Site in the Philippines

The Philippines presents a compelling case for investment in the gambling industry. Its favorable regulatory environment, combined with a growing market and robust economic conditions, makes it an ideal location for both land-based and online gambling operations. By understanding and leveraging the unique opportunities and navigating the challenges, investors and operators can thrive in the vibrant gambling landscape of the Philippines.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

The Philippines stands out as a prime location for establishing an online casino due to its lenient jurisdiction and favorable tax environment. This guide will walk you through the essential steps of launching an online casino in the Philippines, from obtaining licenses to integrating payment systems and marketing your platform.

Filipino Audience: Key Insights 

According to Start.io, the population is young and tech-savvy, with a significant portion under 35 (81,4%). This demographic, along with an increasing number of older adults, participates actively in various forms of gambling. 

While men dominate the scene, there is a growing trend of female participation, especially in online casinos and bingo games.

Online slots and card games, especially poker and blackjack, are particularly popular among Filipino gamblers.

All popular gambling activities in the Philippines:

  1. Casinos. Both land-based and online casinos are popular in the Philippines. Major cities like Manila host luxury casino resorts that attract tourists and locals alike;
  2. Sports betting. Betting on sports, especially basketball and boxing, is widely popular. The legalization of online sports betting has further boosted this segment;
  3. Lotteries and sweepstakes. Government-regulated lotteries and sweepstakes are also a common form of gambling, appealing to a broad demographic;
  4. Cockfighting. Known locally as “sabong”, cockfighting is a traditional and culturally significant form of gambling that remains popular in rural and urban areas alike.

Gambling is widely accepted in Filipino society and is often integrated into family gatherings and celebrations. Despite the predominantly Catholic population, which may have religious reservations about gambling, the cultural acceptance and social aspects often mitigate these concerns.

Before you dive into the niche within the Philippines landscape and create an online casino, let’s learn Gambling itself with the guide

Why the Philippines is Attractive for Online Gambling

The Philippines, as part of Asia, occupies a unique position in the online gambling industry. Despite being a tier-3 country with moderate well-being, its online gaming sector is rapidly growing. A study by TGM in 2022 highlighted that 38.9% of Filipinos placed at least one bet in the past year, with 41.5% participating in lotteries or games of chance. 

Additionally, the country’s shift towards digital platforms has been accelerated by the closure of many land-based casinos. With 83% of Filipinos preferring mobile apps or websites for gambling, the market is ripe for online casino ventures.

The gambling market in the Philippines is expected to continue growing, fueled by the increasing disposable income of the middle class, advancements in technology, and the government’s support for the industry. As many illegal gambling operations have closed, more players have turned to regulated and legal gambling platforms, improving market stability and growth prospects.

How to Make Online Casino in the Philippines: 5 Key Steps

Starting an online casino business in the Philippines involves a series of critical steps that ensure the legal, operational, and financial aspects of your business are covered. 

Here’s an in-depth look at each stage:

1. Licensing your online gambling business

Obtaining a license is the first and most crucial step to start an online casino. The Philippines, through PAGCOR (Philippine Amusement and Gaming Corporation), provides a regulatory framework that is both favorable and straightforward for online gambling businesses.

Research the legal framework:

  • Understand PAGCOR regulations. The Philippine Amusement and Gaming Corporation (PAGCOR) regulates all gaming operations. Familiarize yourself with their requirements and guidelines to ensure compliance;
  • Initial Requirements. Prepare the necessary documents, including business plans, financial statements, and proof of capital, to meet PAGCOR’s licensing criteria.

Application process:

  • Submit application. Apply for an online gaming license through PAGCOR’s official website. The initial licensing fee is $50,000. We recommend getting to know accreditation issues by PACGOR on their official website;
  • Background сhecks. Expect thorough background checks on your business and key personnel. This includes verifying financial stability and integrity;
  • Compliance audit. Undergo an audit to ensure your operations meet regulatory standards. This might include site inspections and system evaluations.

Taxation and fees:

  • Franchise tax. PAGCOR imposes a 5% franchise tax on gross gaming revenues, which is significantly lower than other jurisdictions;
  • Renewal fees. Be aware of ongoing fees for license renewal and compliance checks.

2. Choosing a gambling software provider

Selecting the right software provider is essential to build your own casino in the Philippines. Your provider should offer a variety of games and services that meet the needs of your target audience.

Assess your needs:

  • Game variety. Ensure the provider offers a wide range of games, including slots, poker, and live dealer games, to appeal to diverse player preferences;
  • Mobile compatibility. Choose a provider whose games are optimized for both desktop and mobile devices.

Evaluate providers:

  • Reputation and reliability. Research potential providers’ track records, customer reviews, and industry reputation;
  • Technical support. Look for providers that offer robust technical support and regular software updates to ensure smooth operations.

Consider additional services:

  • CRM Integration. A good provider should offer customer relationship management tools to help you manage player interactions effectively;
  • Security features. Ensure the provider includes anti-fraud measures, secure payment gateways, and data protection protocols.

3. Integrating payment systems

Providing multiple payment options is crucial to accommodate different player preferences. This includes both local and international payment methods to ensure seamless transactions.

Identify key payment methods:

  • Local preferences. Incorporate popular local payment methods such as GCash, PayMaya, and traditional bank transfers;
  • Global options. Include international payment options like credit cards, e-wallets (e.g., PayPal, Skrill), and cryptocurrencies to attract a broader audience.

Ensure security and compliance:

  • SSL certificates. Secure your payment processes with SSL encryption to protect sensitive information;
  • PCI compliance. Ensure your payment systems comply with the Payment Card Industry Data Security Standard (PCI DSS).

Streamline transactions:

  • Fast payouts. Offer quick and hassle-free withdrawal processes to enhance player satisfaction;
  • Multiple сurrencies. Support multiple currencies to cater to international players.

4. Creating a marketing plan

Effective marketing is vital for attracting and retaining players. A well-rounded marketing plan should utilize various channels and strategies to gain and increase gambling traffic.

SEO and content marketing:

  • Keyword optimization. Use tools like Google Keyword Planner to identify and target relevant gambling-related keywords;
  • Quality content. Create engaging blog posts, guides, and promotional content to attract organic traffic.

Social media strategies:

  • Platform selection. Choose the most effective social media platforms for your target audience. According to the 2024 Digital report, the most popular traffic sources in the Philippines are Facebook, Instagram and TikTok;
  • Engaging posts. Share exclusive bonuses, promotions, and updates regularly to keep your audience engaged.

Affiliate marketing:

  • Partner with affiliates. Collaborate with well-known affiliates who can drive traffic to your site through their networks;
  • Commission structures. Offer competitive commission rates to attract top affiliates.

Advertising campaigns:

  • Targeted ads. Use platforms like Google Ads, Facebook Ads to run targeted campaigns aimed at your ideal player demographic. Use the best sources to promote gambling effectively, making sure these sources are in high demand in the Philippines;
  • Demanding ad formats. Consider using engaging formats like push ads, in-page push ads, video ads and interactive banners to capture attention.

5. Developing your gambling website

Creating an effective gambling website is a crucial step in ensuring the success of your online casino. Your website should be user-friendly, visually appealing, and easy to navigate. It must include key features such as robust security measures, efficient customer support, and engaging content to attract and retain players.

1. Design and user experience

To start, ensure your website has a user-friendly interface. This means intuitive menus and clear calls to action that make it easy for players to find what they’re looking for. The visual appeal of your site is equally important. Invest in professional design elements that enhance the attractiveness of your platform, creating a positive first impression and encouraging visitors to stay longer.

Well-designed gambling landing pages can capture the attention of potential players, provide essential information, and guide them towards registration or other desired actions. Pre-landing pages, on the other hand, can be used to filter traffic, segment users, and prepare them for the main landing page, increasing the likelihood of conversion.

2. Technical infrastructure

Next, focus on the technical infrastructure. Utilize scalable server solutions to handle traffic spikes without compromising performance, ensuring a smooth and reliable user experience even during peak times. Implement robust security protocols, including firewalls and anti-DDoS measures, to protect your platform from potential threats and maintain the trust of your players.

3. Essential features

A successful gambling website must provide 24/7 customer support via live chat, email, and phone. This helps assist players with any issues they may encounter, ensuring they feel valued and supported. Developing loyalty programs and VIP schemes is also vital for retaining high-value players, offering them incentives to continue using your platform.

Regular updates are crucial to keep your site fresh and engaging. This includes introducing new game releases and adding feature enhancements that improve the user experience. By continuously improving and updating your website, you can maintain player interest and stay ahead of the competition.


Ultimately, it’s not enough to study all the online content on how to open an online casino in the Philippines. It’s beneficial to share experiences with professionals in the field and engage in networking. For this purpose, we recommend attending industry-specific conferences. One such event, focused on gambling, is SPiCE Philippines, which will take place in the Philippines from September 17-19.

Check out the full list of iGaming conferences on our website.

Final Thoughts on How to Start an Online Gambling Site in the Philippines

The Philippines presents a compelling case for investment in the gambling industry. Its favorable regulatory environment, combined with a growing market and robust economic conditions, makes it an ideal location for both land-based and online gambling operations. By understanding and leveraging the unique opportunities and navigating the challenges, investors and operators can thrive in the vibrant gambling landscape of the Philippines.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

Related Posts

Top Gambling Pre-Landing and Landing Page Examples for Affiliates

As 2024 unfolds, the online gambling scene has turned into a strategic game more akin to chess than a random dice roll. The success of a site now heavily depends on the design of its gambling landing pages and pre-landings that effectively capture and convert interest. In this article, we’ll explore how the top gambling […]
read more

Gambling Ads Guide: Creatives, GEOs and Ideas in 2024

Gambling advertising is a vibrant and booming market that promotes a diverse range of offers from casinos, lotteries, bookmakers, and other gambling entities. Although gambling itself is controversial when it comes to countries’ adoption, the industry reaches a staggering 2 billion people, accounting for over 26% of the global population. And as it turns out, […]
read more