Top push ad networks

Holiday Magic: Creating the Perfect Push Ad Campaign with Push.House

The festive season is a fertile time of the year for businesses because people start purchasing a lot. Some rush to please close people with gifts while others are enticed with great holiday deals that occur at every turn. The common practice on the eve of the holidays is Black Friday sales booming with huge discounts. Almost every company fights for shoppers, so the competition is particularly intense around the holidays.

Do you crave to stand out amidst competitors that go out of their way to grab the attention of customers? Make October the month when you start planning your marketing campaigns! 

Our landmark in the realm of holiday advertising is Push.House. In this article, we’ll show you how to create holiday push ad campaigns at Push.House, high-profile push ad platform on the affiliate marketing landscape.

Why Push.House Leads the Way for Holiday Advertisement

Push.House is the premier ad network for achieving festive marketing success, thanks to its holiday-specific capabilities. This platform provides a staggering 14 billion impressions daily across 180 countries and offers a winning combination for holiday marketing that sets it apart from the competition. 

Key reasons to employ Push.House for holiday advertisement

  • Ad formats that grab attention

Push.House focuses on the perfect formats to thrive during the holiday rush: push ads and in-page push ads. 

Click to enlarge

Users receive push notifications directly to their devices, ensuring 100% visibility and ensuring your ad stands out even in a highly competitive holiday market. In-page push advertising is a little bit of another story, however, it makes up for the downside of push ads, reaching iOS users.

  • Advanced features that save budget

During the holiday season, marketers are often compelled to raise their bids. However, winning an auction becomes meaningless unless the advertiser generates a profit. Using Push.House features, such as Microbidding and Whitelists/Blacklists, you can ensure that you won’t exceed your budget, making your advertising efforts more cost-effective.

  • Retargeting option to get the most out of your traffic

Retargeting is a must-have feature for holiday campaigns because it helps you re-engage with potential customers who showed interest but didn’t convert. It maximizes ROI, which gives you a competitive edge in the busy holiday advertising landscape.

  • Free spy tools provided

You won’t have challenges with crafting creatives because Push.House shares ad samples for free. Just go to Spy.House and be inspired by competitor creatives to create your attractive ad.  

Click to enlarge

If you would like to learn more about the network itself, read the Push.House review

When Does the Holiday Season Start in 2023? 

Many customers would go holiday shopping sooner than ever. According to Insider Intelligence research, 50% of users are approaching their shopping plans before November even begins. Discounts generally explain advance purchases, but last year’s supply chain issues might also make people start buying gifts early.

Major holidays for the shopping season are Halloween, Black Friday and New Year’s Day.
Most ad campaigns are launched ahead of these holidays

Marketing holiday calendar for 2023

Following Thanksgiving, Black Friday unveils the festive season together with a frenzy of discount sales. Experts recommend running holiday ad campaigns much sooner, as per the eMarketer lookbook. In doing so, you would be able to cover those who are accustomed to pre-ordering and last-minute customers. 

The optimal marketing time is from mid-October until New Year’s Day. January is also a good month for advertising as sales are usually still going. 

Take Advantages of Holiday Shopper Behavior Trends

In a highly competitive marketplace in 2023, marketers who care about positive customer experience win the conversion race. 

If you want to be in the loop of customer needs this year, take a look at the following eMarketer statistics:

Statistics show that shoppers in 2022 valued delivery costs more than speed. All in all, people would try to spend less in 2023 than the previous year due to rising inflation. Therefore, whatever vertical you promote, the message will resonate, if you highlight the discount and create a sense of urgency. 

Granted, the offer or vertical also matters. 

The most popular vertical for the gift-giving season is E-commerce. However, it’s possible to promote holiday offers across almost all verticals 

Let’s break the best deals down alongside the most effective affiliate marketing strategies throughout Halloween, Black Friday and New Year’s Day. 

If you already have an offer and ready-made creative you are sure about, jump to the Push.House campaign launch. 

Halloween Hype: Tricks to Treat Your Market

The Halloween ambiance seems mysterious and appealing for creating holiday ads. Fortunately, Halloween-related goods aren’t far from the only market for advertising. The holiday themes fit many verticals, so affiliates use them to promote offers in different niches such as sweepstakes, dating, gambling, and more.

Sweepstakes

The lively Halloween aesthetic, replete with ghosts and pumpkins, seamlessly complements sweepstakes promotions.

Dating

If you are in command of promoting dating offers, keep it up. But only refresh your approach using cute attributes associated with Halloween. 

Mobile Games

Halloween-related graphics, such as pumpkins, bats, witches, ghosts, and skeletons will naturally be incorporated into the mobile games ads.

Samples of images for creatives:

Mobile ad text creation gives you a lot of room for creativity:

1

Title: 🎃 Dive into the magic!

Description: Play Jam City this Halloween!

2

Title:🌕 Full moon rising! 

Description: Meet new Halloween challenges in Jam City. Join now!

3

Title: Trick or treat?🎃 

Description: Get ready for Halloween in Jam City. Click to play!

You can also reframe your advertising approach, scaling your holiday marketing campaigns with diverse traffic sources and ad formats. Mobile game ads are combined with interstitial ads, playable ads and popups. 

Best practices for Halloween advertising: 

  • Pick the right GEO. When planning Halloween ad campaigns, it’s crucial to select the right GEO to target. Some countries embrace Halloween with enthusiasm, and others may not be as pleased with the tradition. In light of that, top GEO recommendations are US, CA, MX, AU, DE, IT, ES and PL; 
  • Offer promotions and discounts to entice customers. Limited-time offers can create a sense of urgency;
  • Create engaging content. Develop creative and visually appealing content that captures the Halloween spirit. Use Halloween-themed imagery, colors, and designs to make your ads stand out.
  • Incorporate humor and fun. Halloween is a fun holiday, so don’t be afraid to inject humor and playfulness into your ads. Entertain your target audience while conveying your message.

Black Friday Frenzy: Strategies for Holiday Ads Success

Black Friday creates an incredible buzz around the E-commerce section. Customers are obsessed with sales from Black Friday (November, 24) to Cyber Monday (November, 27). Last year, the following categories were popular for sale: Xbox series X, Playstation5, Legos, Airpods, gift cards, Dyson vacuums, Macbooks, airfryers. 

Under Black Friday 2022, many campaigns focused on iPhone sweepstakes, but you can raffle other offers in 2023 too. Evergreen products to advertise are laptops, smartphones, game consoles, cosmetics and fitness accessories. 

Just like E-commerce, Finance and Gambling are also top verticals for Black Friday ad campaigns. 

Best practices for advertising: 

  • Pay attention to tier-3 countries. Asian geos have traditionally worked best;
  • Check out the product demand. While Black Friday is a global event, the effectiveness of your campaign depends on the combination of your offer and GEO. Utilize tools like Google Trends and other analytics services to verify that your product is in high demand in your target GEO;
  • Use a countdown timer (leverage FOMO). Add countdown timers to your holiday ads to create a sense of urgency. Fear of Missing Out (FOMO) is a powerful motivator to encourage potential customers to take action quickly;
  • Emphasize Numbers. This could include showcasing the size of the discount offered, such as “50% Off” or “Save $100.” Clear and compelling numbers capture attention and convey the value of your Black Friday deal;
  • Highlight unique angles. If your offer includes unique advantages, such as free shipping, freebies or exclusive access, emphasize these in your ad creatives and headlines. Test a minimum of three different angles to see which one resonates best with your audience;
  • Pay attention to tier-3 countries. Asian geos have traditionally worked best.

New Year Insights: Start with Fresh Holiday Marketing Strategies

The New Year is a versatile opportunity to promote various verticals. As people make wishes and set goals for the New Year, it’s the perfect time to tap into their aspirations, whether it’s achieving health and fitness, winning an iPhone, or hitting the jackpot at a casino. By doing so, you can seamlessly align your offers with the New Year’s theme.

Ad creatives for New Year: 

Best practices for New Year marketing: 

  • Use pre-landing pages. Pre-landing pages can help filter traffic, ensuring that you attract visitors genuinely interested in your New Year offers;
  • Target GEOs strategically. Consider targeting specific GEOs where New Year celebrations are more significant than Christmas. Tailor your ad campaigns to align with the local customs, traditions, and preferences associated with the holiday festivities;
  • Create сountdowns. Build excitement by implementing countdown timers into your ad creatives or landing pages. This encourages users to take action before the New Year’s deadline.

Step-by-step Guide to Setup Push Ad Campaign for Holidays with Push.House

Now, we’ll break down the holiday marketing campaign setup at Push.House. 

The minimal deposit at Push.House is $50. Once you sign up and fund the account, you can run your campaign. 

Step 1. Check Push.House traffic volumes and CPC rates

Before you start, we recommend checking Push.House traffic volumes and CPC rates. The top GEOs are displayed by default in the Main Panel section, start page.

Traffic insights, along with CPC rates, will be available on the Network Traffic tab.

Click to enlarge

Step 2. Move on to the campaign setup

Designate the campaign name, the vertical you deal with (category) and the ad format choosing from push ads or in-page push ads. 

Step 3. Add a target page

Complement the URL with macros to keep track of your ad results and optimize your campaign in a smart way after a while. At this point, you can install a tracker Push.House integrated with: Keitaro, Voluum, Binom, BeMob, Landing Track, AdsBridge, Funnel Flux and other popular solutions.

Step 4. Indicate traffic settings

You can tick off Push.House traffic only or choose both categories to expand your ad coverage. 

Click to enlarge

In the second case, you would be able to change the bid for each third-party source or exclude the low-performing one. 

Step 5. Choose the GEO and rate

The country’s choice considers many factors, including offer specifics. Consult with your manager to make the right decision. Regarding the bid, the best practice is the same during the holiday season – keep the rate higher than competitors. 

Choose the “top” bid or exceed it.

Many businesses run campaigns on the cusp of the holidays, so the market is oversaturated. Thus, setting high-competitive rates is the winning solution.

Step 6. Define targeting options

At the start, it’s better to opt for broad offer settings and then gradually narrow them down. Additionally, consider the limitations and peculiarities of the offer. For instance, promoting an iPhone giveaway might not be suitable for targeting the latest models of Apple mobile devices. If you’re advertising an app, pay attention to the compatible OS versions it supports. 

If you aim to acquire the hottest traffic, choose from the 0-3 days subscription age option. Keep in mind that such traffic tends to come at a higher cost.

Step 7. Set limits

Set budget limits higher than you get used to. The same is true for the frequency cap. Increase its value from classic 1 display per 24 hours to 2 or 3 impressions. 

Step 8. Set the campaign schedule. 

Test different variations of the ad schedule. 

Step 9. Make 2 creatives at least for testing

You can spice your ad texts up with Halloween-themed emojis to boost engagement. At Push.House, you can preview your ready-made creative.

Click to enlarge

Start your campaign and keep an eye on its result to adjust settings promptly. 

Must-have optimization practices for holiday marketing at Push.House are using the microbidding feature and maximizing whitelists/blacklists. 

Key Takeaways:

  • Increase your budget and level up your usual limits;
  • Сhoose the top bid recommended by the network, according to the target GEO;
  • Benefit from conversion tracking to fine-tune your campaign at the stage of optimization; 
  • Frequency capping – 2 or 3 impressions per 24 hours;
  • Make 2 creatives or more; highlight the top advantages of the offer;
  • Use advanced features: Retargeting, Microbidding, Whitelists/Blacklists;
  • Make your targeting settings broad but consider the offer specific;
  • Get in touch with your manager.

Wrapping Up

The festive season is a crucial period for businesses, with customers eagerly seeking out holiday deals and gifts. In the midst of this bustling marketplace, standing out is paramount. Taking into account factors such as rising inflation and changing preferences, businesses must be agile and responsive. Ultimately, the efficiency of holiday marketing efforts hinges on early planning, understanding market dynamics, and leveraging Push.House to maximize conversion rates.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

The festive season is a fertile time of the year for businesses because people start purchasing a lot. Some rush to please close people with gifts while others are enticed with great holiday deals that occur at every turn. The common practice on the eve of the holidays is Black Friday sales booming with huge discounts. Almost every company fights for shoppers, so the competition is particularly intense around the holidays.

Do you crave to stand out amidst competitors that go out of their way to grab the attention of customers? Make October the month when you start planning your marketing campaigns! 

Our landmark in the realm of holiday advertising is Push.House. In this article, we’ll show you how to create holiday push ad campaigns at Push.House, high-profile push ad platform on the affiliate marketing landscape.

Why Push.House Leads the Way for Holiday Advertisement

Push.House is the premier ad network for achieving festive marketing success, thanks to its holiday-specific capabilities. This platform provides a staggering 14 billion impressions daily across 180 countries and offers a winning combination for holiday marketing that sets it apart from the competition. 

Key reasons to employ Push.House for holiday advertisement

  • Ad formats that grab attention

Push.House focuses on the perfect formats to thrive during the holiday rush: push ads and in-page push ads. 

Click to enlarge

Users receive push notifications directly to their devices, ensuring 100% visibility and ensuring your ad stands out even in a highly competitive holiday market. In-page push advertising is a little bit of another story, however, it makes up for the downside of push ads, reaching iOS users.

  • Advanced features that save budget

During the holiday season, marketers are often compelled to raise their bids. However, winning an auction becomes meaningless unless the advertiser generates a profit. Using Push.House features, such as Microbidding and Whitelists/Blacklists, you can ensure that you won’t exceed your budget, making your advertising efforts more cost-effective.

  • Retargeting option to get the most out of your traffic

Retargeting is a must-have feature for holiday campaigns because it helps you re-engage with potential customers who showed interest but didn’t convert. It maximizes ROI, which gives you a competitive edge in the busy holiday advertising landscape.

  • Free spy tools provided

You won’t have challenges with crafting creatives because Push.House shares ad samples for free. Just go to Spy.House and be inspired by competitor creatives to create your attractive ad.  

Click to enlarge

If you would like to learn more about the network itself, read the Push.House review

When Does the Holiday Season Start in 2023? 

Many customers would go holiday shopping sooner than ever. According to Insider Intelligence research, 50% of users are approaching their shopping plans before November even begins. Discounts generally explain advance purchases, but last year’s supply chain issues might also make people start buying gifts early.

Major holidays for the shopping season are Halloween, Black Friday and New Year’s Day.
Most ad campaigns are launched ahead of these holidays

Marketing holiday calendar for 2023

Following Thanksgiving, Black Friday unveils the festive season together with a frenzy of discount sales. Experts recommend running holiday ad campaigns much sooner, as per the eMarketer lookbook. In doing so, you would be able to cover those who are accustomed to pre-ordering and last-minute customers. 

The optimal marketing time is from mid-October until New Year’s Day. January is also a good month for advertising as sales are usually still going. 

Take Advantages of Holiday Shopper Behavior Trends

In a highly competitive marketplace in 2023, marketers who care about positive customer experience win the conversion race. 

If you want to be in the loop of customer needs this year, take a look at the following eMarketer statistics:

Statistics show that shoppers in 2022 valued delivery costs more than speed. All in all, people would try to spend less in 2023 than the previous year due to rising inflation. Therefore, whatever vertical you promote, the message will resonate, if you highlight the discount and create a sense of urgency. 

Granted, the offer or vertical also matters. 

The most popular vertical for the gift-giving season is E-commerce. However, it’s possible to promote holiday offers across almost all verticals 

Let’s break the best deals down alongside the most effective affiliate marketing strategies throughout Halloween, Black Friday and New Year’s Day. 

If you already have an offer and ready-made creative you are sure about, jump to the Push.House campaign launch. 

Halloween Hype: Tricks to Treat Your Market

The Halloween ambiance seems mysterious and appealing for creating holiday ads. Fortunately, Halloween-related goods aren’t far from the only market for advertising. The holiday themes fit many verticals, so affiliates use them to promote offers in different niches such as sweepstakes, dating, gambling, and more.

Sweepstakes

The lively Halloween aesthetic, replete with ghosts and pumpkins, seamlessly complements sweepstakes promotions.

Dating

If you are in command of promoting dating offers, keep it up. But only refresh your approach using cute attributes associated with Halloween. 

Mobile Games

Halloween-related graphics, such as pumpkins, bats, witches, ghosts, and skeletons will naturally be incorporated into the mobile games ads.

Samples of images for creatives:

Mobile ad text creation gives you a lot of room for creativity:

1

Title: 🎃 Dive into the magic!

Description: Play Jam City this Halloween!

2

Title:🌕 Full moon rising! 

Description: Meet new Halloween challenges in Jam City. Join now!

3

Title: Trick or treat?🎃 

Description: Get ready for Halloween in Jam City. Click to play!

You can also reframe your advertising approach, scaling your holiday marketing campaigns with diverse traffic sources and ad formats. Mobile game ads are combined with interstitial ads, playable ads and popups. 

Best practices for Halloween advertising: 

  • Pick the right GEO. When planning Halloween ad campaigns, it’s crucial to select the right GEO to target. Some countries embrace Halloween with enthusiasm, and others may not be as pleased with the tradition. In light of that, top GEO recommendations are US, CA, MX, AU, DE, IT, ES and PL; 
  • Offer promotions and discounts to entice customers. Limited-time offers can create a sense of urgency;
  • Create engaging content. Develop creative and visually appealing content that captures the Halloween spirit. Use Halloween-themed imagery, colors, and designs to make your ads stand out.
  • Incorporate humor and fun. Halloween is a fun holiday, so don’t be afraid to inject humor and playfulness into your ads. Entertain your target audience while conveying your message.

Black Friday Frenzy: Strategies for Holiday Ads Success

Black Friday creates an incredible buzz around the E-commerce section. Customers are obsessed with sales from Black Friday (November, 24) to Cyber Monday (November, 27). Last year, the following categories were popular for sale: Xbox series X, Playstation5, Legos, Airpods, gift cards, Dyson vacuums, Macbooks, airfryers. 

Under Black Friday 2022, many campaigns focused on iPhone sweepstakes, but you can raffle other offers in 2023 too. Evergreen products to advertise are laptops, smartphones, game consoles, cosmetics and fitness accessories. 

Just like E-commerce, Finance and Gambling are also top verticals for Black Friday ad campaigns. 

Best practices for advertising: 

  • Pay attention to tier-3 countries. Asian geos have traditionally worked best;
  • Check out the product demand. While Black Friday is a global event, the effectiveness of your campaign depends on the combination of your offer and GEO. Utilize tools like Google Trends and other analytics services to verify that your product is in high demand in your target GEO;
  • Use a countdown timer (leverage FOMO). Add countdown timers to your holiday ads to create a sense of urgency. Fear of Missing Out (FOMO) is a powerful motivator to encourage potential customers to take action quickly;
  • Emphasize Numbers. This could include showcasing the size of the discount offered, such as “50% Off” or “Save $100.” Clear and compelling numbers capture attention and convey the value of your Black Friday deal;
  • Highlight unique angles. If your offer includes unique advantages, such as free shipping, freebies or exclusive access, emphasize these in your ad creatives and headlines. Test a minimum of three different angles to see which one resonates best with your audience;
  • Pay attention to tier-3 countries. Asian geos have traditionally worked best.

New Year Insights: Start with Fresh Holiday Marketing Strategies

The New Year is a versatile opportunity to promote various verticals. As people make wishes and set goals for the New Year, it’s the perfect time to tap into their aspirations, whether it’s achieving health and fitness, winning an iPhone, or hitting the jackpot at a casino. By doing so, you can seamlessly align your offers with the New Year’s theme.

Ad creatives for New Year: 

Best practices for New Year marketing: 

  • Use pre-landing pages. Pre-landing pages can help filter traffic, ensuring that you attract visitors genuinely interested in your New Year offers;
  • Target GEOs strategically. Consider targeting specific GEOs where New Year celebrations are more significant than Christmas. Tailor your ad campaigns to align with the local customs, traditions, and preferences associated with the holiday festivities;
  • Create сountdowns. Build excitement by implementing countdown timers into your ad creatives or landing pages. This encourages users to take action before the New Year’s deadline.

Step-by-step Guide to Setup Push Ad Campaign for Holidays with Push.House

Now, we’ll break down the holiday marketing campaign setup at Push.House. 

The minimal deposit at Push.House is $50. Once you sign up and fund the account, you can run your campaign. 

Step 1. Check Push.House traffic volumes and CPC rates

Before you start, we recommend checking Push.House traffic volumes and CPC rates. The top GEOs are displayed by default in the Main Panel section, start page.

Traffic insights, along with CPC rates, will be available on the Network Traffic tab.

Click to enlarge

Step 2. Move on to the campaign setup

Designate the campaign name, the vertical you deal with (category) and the ad format choosing from push ads or in-page push ads. 

Step 3. Add a target page

Complement the URL with macros to keep track of your ad results and optimize your campaign in a smart way after a while. At this point, you can install a tracker Push.House integrated with: Keitaro, Voluum, Binom, BeMob, Landing Track, AdsBridge, Funnel Flux and other popular solutions.

Step 4. Indicate traffic settings

You can tick off Push.House traffic only or choose both categories to expand your ad coverage. 

Click to enlarge

In the second case, you would be able to change the bid for each third-party source or exclude the low-performing one. 

Step 5. Choose the GEO and rate

The country’s choice considers many factors, including offer specifics. Consult with your manager to make the right decision. Regarding the bid, the best practice is the same during the holiday season – keep the rate higher than competitors. 

Choose the “top” bid or exceed it.

Many businesses run campaigns on the cusp of the holidays, so the market is oversaturated. Thus, setting high-competitive rates is the winning solution.

Step 6. Define targeting options

At the start, it’s better to opt for broad offer settings and then gradually narrow them down. Additionally, consider the limitations and peculiarities of the offer. For instance, promoting an iPhone giveaway might not be suitable for targeting the latest models of Apple mobile devices. If you’re advertising an app, pay attention to the compatible OS versions it supports. 

If you aim to acquire the hottest traffic, choose from the 0-3 days subscription age option. Keep in mind that such traffic tends to come at a higher cost.

Step 7. Set limits

Set budget limits higher than you get used to. The same is true for the frequency cap. Increase its value from classic 1 display per 24 hours to 2 or 3 impressions. 

Step 8. Set the campaign schedule. 

Test different variations of the ad schedule. 

Step 9. Make 2 creatives at least for testing

You can spice your ad texts up with Halloween-themed emojis to boost engagement. At Push.House, you can preview your ready-made creative.

Click to enlarge

Start your campaign and keep an eye on its result to adjust settings promptly. 

Must-have optimization practices for holiday marketing at Push.House are using the microbidding feature and maximizing whitelists/blacklists. 

Key Takeaways:

  • Increase your budget and level up your usual limits;
  • Сhoose the top bid recommended by the network, according to the target GEO;
  • Benefit from conversion tracking to fine-tune your campaign at the stage of optimization; 
  • Frequency capping – 2 or 3 impressions per 24 hours;
  • Make 2 creatives or more; highlight the top advantages of the offer;
  • Use advanced features: Retargeting, Microbidding, Whitelists/Blacklists;
  • Make your targeting settings broad but consider the offer specific;
  • Get in touch with your manager.

Wrapping Up

The festive season is a crucial period for businesses, with customers eagerly seeking out holiday deals and gifts. In the midst of this bustling marketplace, standing out is paramount. Taking into account factors such as rising inflation and changing preferences, businesses must be agile and responsive. Ultimately, the efficiency of holiday marketing efforts hinges on early planning, understanding market dynamics, and leveraging Push.House to maximize conversion rates.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

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