How to Choose Push Ad Network in 2024: Comparison Chart

Push advertising makes a fuss among advertisers as it really works. However, push traffic can vary and differ from one another, especially when we tell about its sources – push ad networks. All they have their specifics like ad coverage, cost models, ad formats and so on. But what is the rationale and, finally, how to choose the best push ad network?

We have done the research and gathered information from diverse push ad networks to alleviate your decision-making. For honesty, we have divided the networks into 2 camps: seasoned ad network warriors that exist for 5+ years on the market and the young, but promising ad platforms that don’t fall behind their rivals.

Check out our handpicked top ad networks!

Seasoned ad networks:

		AdCash	Zeropark	Adsterra	Clickadu	Evadav
Market positioning	Innovative ad company which serves 12 billion geo-targeted ads a day	Global self-serve online advertising platform	All-in-one platform delivering advertising and monetization solutions for global brands and businesses	Global advertising and CPA affiliate network	Premium ad network	Leading advertising platform
Founded data	2006	2007	2011	2013	2014	2016
	Website	Website	Website	Website	Website	Website

Emerging ad networks:

	RichAds	Push.House	Dao.ad	Mobidea Push	MyBid	OnClickA
Market positioning	Global self-serve ad network	Push ad networks with striking ad coverage	Unique conversion and monetization platform for traffic	Single dashboard for media buyers to buy from 45+ exclusive push traffic providers	Fully managed multi-format advertising network	Performance-driven global self-serve ad network
Founded data	2018	2018	2019	2019	2020	2020
	Website	Website	Website	Website	Website	Website

Let’s compare the best push ad networks from 2 camps by various: traffic parameters, top verticals, targeting options, optimization features and other criteria.

Traffic parameters

Traffic is key. Affiliates are always in search of high-quality traffic that brings them conversions and, ideally, leads. Until you test a platform, you won’t be able to tell much about its traffic. However, when picking a network, you can pay attention to certain factors that will help you decide which one is right for you.

Aspects of traffic:

• Amount of traffic. Ad networks are attracting publishers to have as much traffic as possible. Some of them have been operating in the market for a long time, which allows them to rack up a significant amount of traffic. Others catch up with their competitors by acquiring partner traffic and purchasing it from other ad networks;
• Traffic verification. Traffic volume doesn’t matter if it consists of bots or low-quality traffic. Therefore, it’s crucial to consider how the network protects itself. Typically, this involves implementing market anti-fraud tools or an in-house traffic verification system; 
• GEOs.  Take note of the geo coverage, particularly the top traffic countries. You can find this information on the homepage of the website or in the Traffic Volumes section (a similar tab within the ad account). Just filter the countries based on the highest number of clicks.

Seasoned push ad networks:

Emerging ad networks:

Top Verticals

Not all offers within advertising networks perform equally because these networks collaborate with different publishers. Depending on the website and traffic potential of its niche, some verticals in affiliate marketing show better results than others.

As an example, when promoting adult vertical offers, it is important to choose the network that specializes in such traffic. Adult-oriented offers require a specific approach and may not be effective on all ad networks. Nevertheless, there are publishers in adult networks aimed at 18+ content and attracting an audience more open to these kinds of offers.

Seasoned push ad networks:



Emerging ad networks:

Push Formats

Push formats fall into three ad types: classic push, in-page, and calendar ads. If an ad network covers both push and in-page push traffic instead of just one of them, you have the opportunity to engage a larger and more diverse audience – in-page ads can target iOS users and don’t require a subscription, making up for the downsides of push ads. 

The best verticals for push formats are Gambling, Betting, Dating, Nutra, Sweepstakes and Adult.

Seasoned push ad networks:



Emerging ad networks:

Calendar push ads are less common. Among the ad networks we have chosen, this type of advertising is found in the RichAds ad network. 

Pricing

Pricing takes the throne, and it’s not just about the minimum deposit, although that is also important. 

Firstly, learn about the pricing model used for traffic buying. Generally, CPC (cost per click) is the preferred model for push campaigns because it’s less expensive than CPA (cost per acquisition) as well as more targeted than CPM (cost per impression). 

Secondly, consider the available payment methods. Ultimately, the idea to register may fall through if the traffic source doesn’t align with your preferences in this aspect. Thanks to the emergence of ad networks, payment issues should not be a significant concern. Many ad networks accept even cryptocurrencies. 

Seasoned ad networks:

Emerging ad networks:

Conversion Tracking

By tracking conversions, affiliates can gain valuable insights into the performance of their ads, identify which traffic sources or campaigns are generating the most conversions, and optimize their strategies accordingly.

Ad networks that offer integration with multiple tracking platforms dominate the industry. Integration with various tracking platforms means that affiliates have the flexibility to choose the tracking solution that best suits their needs.

Seasoned push ad network:

Emerging ad networks:

Creatives

Ad networks vary in their limits for adding creatives, and at first glance, it may seem like this is their only difference in this regard. However, upon closer inspection, it becomes evident that each network has its own unique features, functionalities, and customization options. For instance, some networks allow using GIF creatives, while others provide the ability to add custom text on buttons.

We didn’t miss these curious details and pointed them out in our tables of push ad networks.

Seasoned ad networks:

Emerging ad networks:

Targeting options

The set of targeting options determines how accurately you can reach your target audience.

Seasoned ad networks:

Emerging ad networks:

Optimization features

The success of an ad campaign hinges on its proper optimization. Usually, the optimization process includes tasks like disabling underperforming sources, increasing bids for more effective ones, and more. Ad networks offer various optimization features to streamline this process and maximize campaign performance.

Here are some popular optimization features:

• Microbidding allows for fine adjustment of bids based on specific targeting parameters or sources to optimize an ad campaign;
• Automated Rules enable automatic actions based on predefined conditions, such as increasing bids for successful campaigns or pausing underperforming ones;
• Target CPA lets the user set a desired cost per acquisition, and the algorithms of the ad network adjust bids in real-time to help achieve that goal;
• Whitelists/Blacklists provide control over ad placement by allowing or blocking specific traffic sources, ensuring high-quality placements and avoiding irrelevant or low-quality websites;
• Retargeting enables reaching users who have previously interacted with the ads or website, increasing the likelihood of conversion.

These are some of the optimization features provided by ad networks.

Seasoned ad platforms:

Emerging ad networks:

Client-focused service 

Last but not least, a network that doesn’t leave advertisers alone with their campaigns deserves attention. And if it provides 24/7 support, it definitely stands out when it comes to client-oriented service. Additionally, factors such as response speed and moderation efficiency should be taken into account.

Seasoned ad networks:

Emerging ad networks:

Push Ad Networks Comparison: Full Information

We have brought together the general data about 2 camps – market veterans and young ad networks, resulting in charts with full information that helps you make a choice. 

Market veterans (2006-2016):

Emerging ad platforms (2018-2020):

It is important to note that all the data here are actual for 2024.

Anna Mardas

Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.