Mobidea is a platform well-known in the industry for being an affiliate network. As push notification ads rose in popularity, the platform started to offer this kind of traffic as well. The platform provides two types of push ad formats: classic push ads and in-page push.

But is their traffic as good as Mobidea’s reputation when it comes to being an affiliate network? This Mobidea Push review will help you evaluate.

Mobidea Push Overview

Mobidea is a push notification service that connects you with more than 45 providers on top of its own sources. This traffic can be accessed and managed from one dashboard. Every day, the platform attracts around 1 billion users.

Mobidea Push History

Mobidea began offering its own push notifications traffic in March 2019. This came as a piece of big news for affiliate marketers who were part of the network. The Mobidea team created this solution to generate more leads from Android mobile device users and desktop computer users.

Mobidea Push Features for Campaign Optimization

We’ll talk about features that can’t be overlooked when you deal with the platform.

Single Dashboard for All Users

Instead of using multiple dashboards for those who want to utilize the traffic and those who are looking for offers to promote, Mobidea opted to use a single dashboard for everyone.

This means you can quickly check available offers in Mobidea Affiliate Network and then switch to the Push Traffic source with a click of a button. Not all offers are open to all users, though, so if you are not an approved affiliate yet, you can only have access to the Smart Links. If you want to promote single offers, you need to reach out to your affiliate manager.

Not Strictly for Mobidea Offers

You would likely have some offers from other networks or from direct advertisers that you would like to try with Mobidea’s Push Traffic. You won’t have to worry about not being able to promote them in this provider because the traffic is not restricted to just Mobidea Offers.

Three Kinds of Push Ads Traffic

Aside from the classic push notifications that can deliver your promotions to desktop devices and Android-run mobile phones, Mobidea also has In-page Push traffic that shows up on publisher websites and Calendar Push ads that appear on iOS devices.

The downside with the new Calendar Push format is that it has limited countries available. There’s also a possibility for large overspends with clicks coming up to three whole days after delivery. Mobedia CPC rates are very high and can go up to $0.30 in Tier 1 locations.

Auto-optimization by Ad Creative

Mobidea uses their in-house AI to evaluate the performance of all your creatives and eventually send traffic to those that outperform the others. The platform has a traffic distribution feature that enables it to automatically send more visitors based on conversion rates, so if one creative is converting better than the others, then more visits will be sent its way.

Automatic Rules

You can now optimize your campaigns without wasting time. It’s optimized based on rules set by you, so instead of spending all day adjusting every little detail in an effort to make sure everything is perfect, this leaves room open in schedules where previously there would be days spent tweaking ads like crazy until they were finally “just right.”

With both auto-optimization and automatic rules, postback must be set in order for the platform to monitor conversions and evaluate the traffic performance properly.

Bot-Traffic Detection

Is Mobidea Push safe to use? The platform’s built-in bot detection ensures that all traffic that comes to your landing page is safe and does not come from bot and dubious sources.

Campaign Stats Dashboard

The platform’s dashboard may not be the best among the rest, but it is suitable enough to give you most of the information you might need. It shows the campaigns’ performance based on opportunities, deliveries, win rate, conversions, ROI, ad spend, and more.

Mobidea Push Offers and Verticals

All offer categories are accepted. If you want to increase your chances of earning from offer promotion, choose offers from any of the following categories:

• Pin Submit offers
• Dating
• Coupon CPL
• Sweeps
• Nutra
• Antivirus
• Browser games
• Erotic games
• Casino and Gambling

For Advertisers: How to Create a Campaign

Campaign creation is pretty similar to most other push ads networks, except that here, adding the offer category is required. If you have tried running push traffic from Pushground before, you will find that Mobidea has almost exactly the same campaign creation style.

There are multiple targeting options available, just don’t forget to click on the “Show Advanced Targeting” button so you don’t miss them. 

Remember that adult offers can only be promoted through the Adult traffic type, while mainstream offers can be promoted in both Adult and Mainstream traffic types.

You create up to 10 creatives per campaign. Up to two macros can be placed in the ad title or description to help personalize the ad towards the user. These two macros are the Device Name {deviceName} and City {city}.

Whitelisting and Blacklisting are done on the same page. Advertisers can block or whitelist sources based on IP, site ID, and Supply ID.

It only takes a few minutes to have your campaign up and ready to be evaluated. You can expect approvals within a couple of minutes up to an hour, and you can expect traffic to come in as soon as the campaign is approved.

If you don’t get any traffic, try increasing your bid to keep up with competitors that are also bidding on the same location and targeting options. Here’s where Mobidea earning tricks can come in handy: raise your bids based on the recommended bid or the average bid indicated on the CPC rates page.

For Publishers: How to Earn from Push Notification Ads Subscriptions

The platform is very straightforward. If you want to be a publisher, you only need to create an account and head over to the Affiliate Network tab within the same dashboard. From there, look for Smartlinks, then create a link for Push.

As mentioned above, if you want to promote single offers, you need to request access through your account manager. Before they evaluate your eligibility, you must first answer a questionnaire regarding your experience as an affiliate.

A minimum of €50 earnings is necessary before you can withdraw your balance or transfer it to the Push Ads traffic side of the network.

Mobidea Push Minimal Deposit

Advertisers would have to deposit at least $50 in order to start running Mobidea Push campaigns. The minimum budget per campaign is $20.

The platform’s cost model is CPC, with the minimum bid at $0.001. They display the average bids per location and device, so ensure that you are adding enough funds to continue running your campaign based on the amount of traffic you intend to receive.

Mobidea Push Payment Mode

There are six ways to top-up your Mobidea Push account, and these are by credit cards, bank transfer, SEPA transfer, PayPal, Paxum, and finally, through your Mobidea affiliate earnings.

For bank and SEPA transfers, you would need to load at least 250 dollars or Euro.

Mobidea Push Support

You can reach out to the Mobidea Squad by sending an email or using the live chat option in the dashboard. While the live chat isn’t always “live,” someone from the team responds within the next business day. Their response speed is average, and their support rating can be deemed average at best as well.

Mobidea Push Pros & Cons 

This is where we evaluate Mobidea Push advantages and disadvantages. Based on experience, we can state the following pros and cons:

Mobidea Push: Is it worth It?

If you have experience buying push notification traffic elsewhere, then Mobidea is a good place to scale. But if you’re a first-timer, it would be best to try other networks first. Getting familiar with the basics and testing different platforms can provide valuable insights and help you optimize your advertising strategy.