Online marketing is a competitive field, and you need to make sure that your campaign successfully gets that much-needed ROI. It’s important to work with a traffic provider that gives you the best tools for success. Zeropark is a self-serve ad network that specializes in helping advertisers run their own online marketing campaigns. It provides the following ad formats: push ads, in-page push, popup, deeplink ads and domain redirect ads. Keep in mind, the list isn’t exhaustive.

Should those looking to promote using push notification ads turn to Zeropark? Let’s check. In this Zeropark review let’s find out if the network is one of them or not. 

Zeropark Overview

Zeropark is good for beginners in the advertising world, and experienced advertisers can also increase their conversion rates with the platform. 

Most importantly, Zeropark averages over two billion push notification ad clicks monthly, coming from more than 300 million users worldwide. That’s a huge inventory for advertisers to work with. This vast inventory offers a lot of traffic that converts even though it comes at a very competitive price, especially since thousands of marketers are already using the platform. 

Zeropark History 

Zeropark was created by Robert Gryn in 2011. Codewise is a company trusted by a majority of affiliate marketers, especially since it owns a well-known tracking platform named Voluum. With this background, it didn’t take Zeropark long to gain popularity in the realm of affiliate marketing. 

Zeropark Features

Zeropark offers its clients loads of benefits and features that make it stand tall and outshine other traffic-generating networks. The network has everything a business needs to make big profits. 

Below is an outline of these features:

Multiple Campaign Types

Zeropark offers three different approaches to reach your audience when creating your campaign. These are:

• RON (Run-of-Network)

Choose one country, region, or city set your bid price, and watch the traffic flow in. If you need volume, this is the best option.

• Target

Limit your traffic to specific targets or placements that are proven to work for your campaigns. The targets are listed in code, but you can enter a keyword or domain name during campaign creation, and Zeropark will show you a list of targets that you can include in your campaign. Since a target is essentially a placement, a single domain can have multiple targets under it.

• Source

The process is pretty much the same with Target Campaigns, except you just input your Sources. Unlike the previous campaign type, though, this won’t work if you don’t have a list of sources, which are again in code. 

A source is equivalent to a publisher ID, and a publisher can have multiple websites and placements.

Quick Approval

Campaigns on Zeropark also get approved quite fast. The network’s dedicated team takes anywhere from a few minutes to a couple of hours to get your campaigns approved.

Robust Targeting and Filtering Options 

You can target by geo, language, mobile carrier, keywords, device type, OS, or browser version. Adult filters and frequency filters are also available.

Advanced Anti-Fraud Solutions

No one likes being scammed, and it’s even more frustrating to see fraudulent activities in traffic that you paid for. For this reason, Zeropark took some serious steps by developing three anti-fraud defense tools to tackle and prevent ad fraud and bot traffic. 

These measures attend to any doubts that may arise, such as — is ZeroPark safe? 

The three defense tools mentioned above are:

• Manual Compliance Vetting

This is a four-way process to defend advertisers from ad fraud. This is primarily used by the network in checking publisher traffic quality.

• Automatic Honeypot Tool

ZeroPark’s automatic Honeypot tool is an anti-ad-fraud software that automatically analyzes and detects bot activities. It works by attracting bots so they can be studied. The information gained from studying these bots allows ZeroPark to pinpoint the main source and automatically block it.

• Third-party Anti-fraud Solutions

ZeroPark also works with external solutions to make sure the fight against ad fraud never stops. These tools properly sort traffic by filtering out proxy traffic, bot traffic, and malicious content. It also makes sure the traffic and advertising inventory matches to avoid advertisers paying for irrelevant ads.

Different Traffic Types

When it comes to push notifications, Zeropark offers two types: Classic Web Push and In-page Push. You can opt to use both in a single campaign, although, for filtering and split-testing purposes, it is highly recommended that you choose one type per campaign.

Campaign Optimization

Zeropark gives its advertisers powerful optimization options to make sure their campaigns are getting the intended results and are running smoothly. Advertisers can create a blacklist or whitelist based on the data collected from the analysis of their campaigns. The optimized bid feature also allows advertisers to place customized bids if they are not getting enough traffic.

If you don’t want to optimize your campaign manually, you can automate the optimization by setting some if/then rules so your campaign automatically optimizes itself when certain conditions are met.

Tracker Integrations

Since it is from the same company, you can use integration between Zeropark and Voluum tracker. 

But if you don’t use Voluum, you can just copy the postback URL provided during the campaign setup. Simply choose the tracker you are using, and the link is good to go. Zeropark automatically creates ready-to-use S2S postback links for 13 well-known trackers, including Binom, CPVLab Pro, and Bemob.

Zeropark Top Performing Offers and Verticals

Zeropark offers three ad formats: Pop, Domain, and most especially, Push Notification ads. Here are some verticals that are proven to work using this traffic:

• Travel
• Finance
• Video Streaming
• News and Entertainment
• Job search
• E-commerce
• Legal and Insurance
• Health and Beauty
• Mobile apps and games
• Coupons and vouchers

For Advertisers: How to Create A Campaign

Creating a campaign on Zeropark is not that difficult; after all, ease of use is one of the network’s selling points. To create a campaign, the first thing you have to do is make sure your account is topped up. Once that’s done, follow the steps outlined below

• Click the new campaign button;
• Choose the traffic type you prefer (Domain redirect, Pop or Push);
• Choose the targeting option/campaign type you prefer (RON, Target, Source).

Now the main campaign set-up page will open up. Here, you set the name of your campaign, then select the targeting and filtering choices that match your needs. 

Here are a few things about Zeropark pricing to remember during campaign setup, though:

1. The minimum CPC rate at Zeropark is $0.005, although a recommended bid will come up the moment you choose a country;
2. The minimum daily budget is $20;
3. You can set a campaign budget cap;
4. You can set a daily spending cap per source. This allows you to prevent a source from hogging all of your budget;
5. You can create up to 10 push notification ad creatives.

For Publishers: Conditions to Join

Zeropark accepts different types of publishers: webmasters, ad networks, plugin creators, domain-holders, and more. If you have a steady stream of high-quality traffic, then you can sign-up. You must understand, though, that this network is very strict with its publishers.

To join, publishers must first fill out a questionnaire regarding their properties. ZeroPark will visit the site to check whether it matches the publisher’s description or not. Upon approval, the website will start displaying ads and earning from its traffic.

Zeropark’s bidding model rewards publishers that deliver high-quality traffic. Those who do will see their CPMs increase rapidly, while those that don’t may find themselves struggling to make any money at all.

Zeropark Minimum Deposit

Zeropark’s minimal deposit is $200 for all payment options except bank transfer, which requires at least $1,000. A corresponding service fee is added depending on the payment mode.

Zeropark Payment Mode

Funding can be done through credit cards, bank transfers, WebMoney, Paxum, or PayPal. 

Zeropark Support

Zeropark has customer service with a good response time. The support team can be reached through messenger, email, or Skype. You can also send a message through the Support link in the dashboard.

Zeropark Pros and Cons

Zeropark has proven itself to be very useful for advertisers and publishers, but you’re probably thinking – is Zeropark good? Here is a list of Zeropark advantages and disadvantages that shows how efficient this platform is. 

Zeropark: Is it worth it?

Based on experience, though, we can say Zeropark is a traffic source with potential. It will be much better if the minimum deposit won’t be so high.

To assess if Zeropark is suitable for you, consider factors such as your target audience, campaign goals, budget, and the compatibility of their ad formats with your niche. It’s also essential to compare Zeropark with other ad networks, evaluate their pricing structure, and assess the level of customer support they offer.