Top push ad networks

Top Trends in Affiliate Marketing to Look Out in 2024: Yearly Recap and Industry Future

As we peer into the horizon of affiliate marketing for 2024, it’s important to look back at 2023 first. We’ve collected insights from well-known advertising networks about last year, which show us what affiliate marketing trends are coming. 

In this article, we dive into the 2023 results of 10 advertising networks, spanning from industry leaders to rising stars. Discover how these networks fared last year and use this insight to spot new trends among specific ad networks. Adding these insights to what we’ve learned from industry reports, we’ve uncovered trends that will shape affiliate marketing in 2024.

Affiliate Marketing Overview in 2023

In 2023, the affiliate marketing industry is poised for significant growth, with global revenues expected to reach approximately $14.3 billion and forecasted to climb to $15.7 billion by 2024. Notably, over 25% of brands are now incorporating bloggers into their affiliate marketing strategies. But blogger traffic is a luxury that not all companies can afford, not mention to solo marketers. The cheaper alternative to influencers is ad networks. This traffic source has a low entry even for newbies who have never run ad campaigns. Thus, in this article, we’ll talk specifically about ad networks. 

For advertising networks, 2023 meant different things. Some strengthened their positions in Tier-1 markets, while others made significant breakthroughs in Asian regions. The results varied across different formats and verticals. In other words, each network chooses its own path for development. Despite these differences, a common trend is evident – campaigns are becoming increasingly “smarter”, and new features are designed to allow for even more precise targeting and fine optimization. 

About Yearly Recap and Future of Affiliate Marketing: Ad Networks Insights 

Representatives of ad networks summarize the outcomes of 2023. Some of them share plans for the future of affiliate marketing in 2024. 

RollerAds

RollerAds_promo_code

Key Insight: The network introduced new features to speed up affiliate marketing flow on running ad campaigns. 

2023 has been a blast. We have introduced a bunch of features, some of which are already an essential part of our platform. Take for example auto-generated creatives and traffic presets. Now, our users can launch highly profitable campaigns in a couple of clicks. All of these tools are AI-based, which is cool. On top of that, we’ve revamped our brand to make it more recognizable and memorable. 

In 2024, we will see even bigger plans: a greater traffic volume, a more user-friendly platform, and shorter campaign creation for an even greater return on investment.

PropellerAds

PropellerAds

Key Insight: PropellerAds worked on elevating traffic quality through running a new ad format – Survey Exit – and advanced optimization feature. 

We add the Survey Exit ad format that boasts the potential to provide up to 4 times the CR of previous formats because of the “warmed-up” and motivated audience it attracts. Adding another feather to our cap, we unveiled Subzones, a sophisticated feature empowering advertisers to strategically eliminate non-profitable subzones. This optimization tool not only refines campaign certainty but also provides comprehensive information for an in-depth examination. 

Our introduction of Campaign Audience Reach, a revolutionary targeting option, has set new standards in precision marketing. This feature assists in obtaining the most relevant audience for a certain advertising aim. Machine learning algorithms identify traffic that best matches the marketing objectives and will aid in the campaign’s success.

RichAds 

Key Insight: RichAds strategically enhanced its presence in global markets, focusing on Latin America and South Africa

In 2023, we expanded our focus on Latin America, particularly Brazil, and noted a new, high-converting GEO in South Africa, especially within the Gambling vertical. While Nutra offers saw a slight decline, Gambling and Betting maintained strong conversion rates throughout the year, indicating stable interest in these niches.

Ad format performance:

  • Push ads. Dominated by Gambling, Betting, and Antivirus verticals, with the highest conversions in the USA, Indonesia, India, and Bangladesh.
  • iOS in-page push ads. Effective in reaching iOS users, excelling in Gambling, Dating, and E-Commerce, with top GEOs including the USA, Indonesia, India, Brazil, and France.
  • Pop ads. Continued to perform well, especially in Gambling, Betting, Media, and E-Commerce, with the USA, Indonesia, Vietnam, and Türkiye leading in conversions.
  • Direct click. Praised for its effectiveness in Gambling, E-Commerce, Finance, and Telecom, with the USA, Indonesia, Brazil, and Turkey as top GEOs.

MyBid

MyBid_coupon

Key Insight: Full-scale public debut and success in driving dating, gambling and betting offers 

2023 was the year we began our full-scale public debut. We enhanced our presence at professional industry events, both in Russia and internationally. Communicating with our advertisers and publishers online is one thing, but personal interactions at our booth and networking at afterparties make a difference. 

Last year, we excelled in directing traffic to dating and gambling/betting offers in Tier-1 and Tier-2 regions. The most in-demand advertising formats traditionally include popunder, in-page, and push ads. Additionally, we enhanced the advertising account and introduced the ability to top up and create an advertising campaign right at the registration stage.

HilltopAds

Key Insight: The Asian market is booming while pop ads continue to hold their ground

We’ve recently witnessed an impressive surge in demand from Asian countries. Markets that were previously underexplored, such as India, Bangladesh, Latvia, Estonia, Nigeria, Uganda, Ghana, and Kazakhstan, have now become top destinations for demand. Despite these shifts, Tier-1 countries remain highly desirable for advertisers.

In the realm of affiliate marketing, the dating sector has notably moved forward. When it comes to ad formats, pop-under ads have consistently held the top spot in terms of demand for many years, with banners and video ads also seeing increased interest. This preference hierarchy signals the evolving strategies of marketers in search of effective ways to engage audiences.

The introduction of several key innovations has marked a significant leap forward for the industry. These include auto-optimization tools for advertisers, enabling more efficient campaign management, and product localization for widening market reach. 

Kadam

Key Insight: Focusing on the USA and classic push notifications that overtake in-page push ads

This year has been special for us. New markets have been entered, and our existing markets have been strengthened. We’ve focused intensively on global presence in the US geo this year, and we’ve actively increased the number of platforms and reduced traffic costs across all formats. 

In 2023, we closely monitored our clients’ preferences and trends in ad formats. The results are as follows: pushes remain at the peak of popularity. Classic push ads have overtaken on-site push in popularity. Pop also showed good results, maintaining high positions in the rankings. Native advertising and banners, while still important elements of our portfolio, took lower positions compared to other formats.

This year has been a period of significant milestones for Kadam, and we’re proud to share these successes with you. We’ve been recognized as the best ad network by Conversion Club in 2023, confirming our effectiveness and client trust.

Affiliate marketing plans for 2024:

Our main focus is on platform evolution: we plan to implement enhanced analytical tools, improve interface convenience, and expand functionality for our partners. Finally, big results in the American market — that’s also our plan for 2024.

Mondiad 

Key Insight: Mondiad introduced tCPA bidding, expanded ad formats, and grew its traffic to 9+ billion impressions, focusing on Gambling and Dating.

2023 has been a busy but successful year. We’ve introduced tCPA as a smart bidding model, expanded our ad formats with banners, made new business partners, expanded our team with 2 new members, attended industry conferences, and achieved impressive numbers, including a traffic inventory growth to 9+ billion impressions and 28+ daily clicks, along with community expansion.

In terms of advertising data, we can share that GEOs like  US, UK, DE, BR, JP and niches/offers like gambling, app installs, dating, mVas were the most popular last year in our platform and for the foreseeable future, it doesn’t seem to change too much.

Evadav

Evadav

Key Insight: Evadav expanded its offerings with video and CPA options, introduced the Multi-tag tool boosting advertiser revenue by 30%

In 2023, our team found growth potential and achieved the extraordinary. We launched video and CPA, along with implementing a new monetization tool, Multi-tag, that showed a 30% revenue increase for our advertisers.

Traveling to exhibitions was a big challenge, but we managed. You could meet us in Barcelona, Warsaw, Prague, and even Bangkok. Our team was strengthened with professionals, we gained new partners and also received several awards. We are especially proud of the fact that we were named by OfferVault as the best advertising network of the summer.

Affiliate marketing plans for 2024:

In 2024, we’re not going to stop. We’re preparing even more cool features and tools for our partners. Our priority is new sources of quality traffic and increasing conversions for advertisers. Stay tuned for our updates, many more surprises are ahead.

AdProfex

Key Insight: Introduction of push ads, new verticals, platform functionalities and enhancements

In December 2023, AdProfex embarked on a new phase of its journey with a significant rebranding, reflecting its rapid growth and ambition to make its mark on the global market. In May 2023, the platform was recognized as the best teaser network according to Partnerkin Awards.

Besides rebranding, we introduced several exciting developments to enhance our advertising capabilities and reach. One of these is the introduction of push ads as a new advertising format. Further expanding its presence, we opened up some new GEOs for purchasing traffic, such as Eastern Europe and Latin America. Finally, we start working with new verticals, including Wap-click, Content Arbitrage, Adsense Monetization, Search Arbitrage, Sweepstakes, etc.

From the technical side, we added the following functionalities to the platform:

  • API, which is the interface that provides programmatic access to data and allows you to use third-party systems and scripts to manage advertising campaigns;
  • Сonvenient methods of account replenishment;
  • Macros in the 29 most popular languages in the world;
  • The ability to work with video creatives;
  • Compensation for low-quality traffic;
  • Integration of analytics from trackers to the personal account.

Affiliate marketing plans for 2024:

Nutra and white hat are already our well-developed verticals, and now it’s time to master something new, so we are making a serious bet on the development of the gambling vertical. Thus, our goal is to diversify our verticals. We are also planning to actively add new GEOs and develop the current ones.

Growing Affiliate Marketing Trends in 2024 

Affiliates are getting more mindful in terms of their strategies in 2024. Straightforward approaches still work when it comes to making creatives for ad campaigns. But if you want to be a winner in the long term perspective, you need to stay abreast of the latest affiliate marketing trends. 

1. AI has flipped everything on its head

AI-powered tools turned out to be invaluable for affiliate marketing efforts. Their power can be used in the industry as you please: from analyzing huge datasets to content generation. If you would rather work the old-fashioned way, AI helps you automate mundane tasks and elevate your productivity. Anyway, if you strive to get ahead of the competition, you need to operate faster than your rivals and test more strategies than them. 

This article reveals the top AI tools for affiliate marketing.

If you would like to incorporate AI into your workflow, it’s not necessary to look for third-party tools and add them to your marketing budget. It’s enough to find the ad network that implements AI functionality in their ad inventory. To illustrate this, many ad platforms already use machine learning algorithms to detect fraudulent traffic. A sample of ad networks that take advantage of the technology is RollerAds which introduced auto-generated creatives and traffic presets. 

From the flip side, marketers use not only ad networks to work with traffic. They operate a solid tool set for their affiliate marketing game: anti-detect browsers, payment systems and spy tools. And all these services also put AI technologies into their practice. 

2. Performance-Based Partnerships

Performance-based partnerships are predicted by Onclicka, a self-serve advertising network. According to the platform, trends in performance marketing are related to the shift toward performance-based models like CPA (Cost Per Acquisition) and CPS (Cost Per Sale) due to their direct impact on ROI and clearer accountability. You will find affiliate networks that work with both CPA and CPS models on AllCPANetworks

3. Influencer Collaboration

The web is just flooded with diverse advertisements that vary in format and quality. Regardless of how attractive the product itself, the image of an influencer sells it better than its characteristics and features. So many advertisers try to make their product stand out through blogger advertising. This way of promoting the offer is highly efficient, provided that you didn’t drop the ball when it comes to defining the target audience. 

If you lack the budget to run a full-fledged influencer campaign, try using creatives with celebrities. It’s a cheap and cheerful method of generating traffic, but be careful and pore over the content guidelines of your traffic source. The thing is, many ad networks prevent from utilizing creatives with celebrities. To get insights on what ad networks approve celebrity-based ads, you can go to spy services.

4. Evolving SEO Strategies

As the industry evolves, affiliates realize that promoting an offer isn’t just its advertising. The offers page must be aligned with the search algorithms. So well-rounded marketers implement SEO tactics to maintain or improve their visibility in search results. One of the most significant shifts in SEO strategies is the focus on understanding and matching user intent. Search engines are getting better at discerning what users are looking for, and affiliates must ensure their content matches these queries not just with keywords but with context and relevance. 

Gone are the days when affiliates could rely on keyword-stuffed articles to rank well. Today, the emphasis is on quality content that genuinely helps the reader. 

Offer pages need to be responsive and load quickly on mobile devices. For affiliates promoting products or services with a local element, the vital thing is local SEO. This involves optimizing for local search queries, getting listed in local directories, and managing online reviews. Even if your affiliate marketing does not have a local component, understanding the principles of local SEO can offer insights into how search personalization works and how to better target your content.

5. Video content stays on the top

The most sought-after content in 2024 will be video. By incorporating video into your affiliate marketing strategy, you can engage users more deeply, keep them on your site longer, and provide value through tutorials, reviews and webinars. 

One of the ad networks that benefit from quality content and the video ad format at the same time is RichAds. The platform ran its YouTube channel 5 years ago, starting with short educational videos. Today, they have transformed it into a popular platform where they share expertise, inviting media personas and industry experts. You can learn a lot from their videos. To wit, they just recently released a video about mastering technical SEO for affiliate websites. 

6. Trackers on the rise

Trackers become even more sophisticated than before. As AI develops, many companies machine learning to offer deeper insights and predictive analytics. This will help optimize campaigns in real-time and forecast trends and consumer behavior, allowing for proactive strategy adjustments. Among solutions that are ahead of the curve and already integrate AI in their products are Voluum and ThriveTracker. But that’s not all, as an art-of-state tracker is a comprehensive solution that can cover anti-fraud detection, trend analysis, optimization and automation.

7. Physical Presence Rules the Game 

Upon finishing the pandemic, online connections go out of fashion. Of course, we all live online, but it is so casual. It is much better to meet up in person, including in affiliate marketing. Here’s a fun fact from AuthorityHacker: the typical affiliate marketer has 2,8 years of experience, and those earning over $10k per month are more likely to network and attend conferences​​. 

It’s the physical presence that’s the reason why MyBid came to the affiliate marketing stage so rapidly. The new ad network actively attended conferences and industry events in 2023. Just as upcoming companies, representatives of pioneer ad networks follow this trend too. The RichAds team was at a conference in Barcelona, Athens, Stockholm, Malta and Bangkok. The Evadav team can be found in Barcelona, Warsaw, Prague, and Bangkok. The Kadam team just called the number of conferences they attended – 12. 

Final Thoughts About New Trends in Affiliate Marketing

Affiliate marketing saw significant developments, with ad networks at the forefront of innovation. Key affiliate marketing trends include the adoption of AI for smarter campaign management, the growing importance of video content, and the strategic use of influencer marketing for cost-effective reach. Additionally, the industry is leaning towards performance-based models for better ROI and recognizes the value of in-person networking for deeper connections. Looking into 2024, these insights suggest that affiliates should focus on leveraging technology, engaging content, and strong relationships to stay competitive and successful.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

As we peer into the horizon of affiliate marketing for 2024, it’s important to look back at 2023 first. We’ve collected insights from well-known advertising networks about last year, which show us what affiliate marketing trends are coming. 

In this article, we dive into the 2023 results of 10 advertising networks, spanning from industry leaders to rising stars. Discover how these networks fared last year and use this insight to spot new trends among specific ad networks. Adding these insights to what we’ve learned from industry reports, we’ve uncovered trends that will shape affiliate marketing in 2024.

Affiliate Marketing Overview in 2023

In 2023, the affiliate marketing industry is poised for significant growth, with global revenues expected to reach approximately $14.3 billion and forecasted to climb to $15.7 billion by 2024. Notably, over 25% of brands are now incorporating bloggers into their affiliate marketing strategies. But blogger traffic is a luxury that not all companies can afford, not mention to solo marketers. The cheaper alternative to influencers is ad networks. This traffic source has a low entry even for newbies who have never run ad campaigns. Thus, in this article, we’ll talk specifically about ad networks. 

For advertising networks, 2023 meant different things. Some strengthened their positions in Tier-1 markets, while others made significant breakthroughs in Asian regions. The results varied across different formats and verticals. In other words, each network chooses its own path for development. Despite these differences, a common trend is evident – campaigns are becoming increasingly “smarter”, and new features are designed to allow for even more precise targeting and fine optimization. 

About Yearly Recap and Future of Affiliate Marketing: Ad Networks Insights 

Representatives of ad networks summarize the outcomes of 2023. Some of them share plans for the future of affiliate marketing in 2024. 

RollerAds

RollerAds_promo_code

Key Insight: The network introduced new features to speed up affiliate marketing flow on running ad campaigns. 

2023 has been a blast. We have introduced a bunch of features, some of which are already an essential part of our platform. Take for example auto-generated creatives and traffic presets. Now, our users can launch highly profitable campaigns in a couple of clicks. All of these tools are AI-based, which is cool. On top of that, we’ve revamped our brand to make it more recognizable and memorable. 

In 2024, we will see even bigger plans: a greater traffic volume, a more user-friendly platform, and shorter campaign creation for an even greater return on investment.

PropellerAds

PropellerAds

Key Insight: PropellerAds worked on elevating traffic quality through running a new ad format – Survey Exit – and advanced optimization feature. 

We add the Survey Exit ad format that boasts the potential to provide up to 4 times the CR of previous formats because of the “warmed-up” and motivated audience it attracts. Adding another feather to our cap, we unveiled Subzones, a sophisticated feature empowering advertisers to strategically eliminate non-profitable subzones. This optimization tool not only refines campaign certainty but also provides comprehensive information for an in-depth examination. 

Our introduction of Campaign Audience Reach, a revolutionary targeting option, has set new standards in precision marketing. This feature assists in obtaining the most relevant audience for a certain advertising aim. Machine learning algorithms identify traffic that best matches the marketing objectives and will aid in the campaign’s success.

RichAds 

Key Insight: RichAds strategically enhanced its presence in global markets, focusing on Latin America and South Africa

In 2023, we expanded our focus on Latin America, particularly Brazil, and noted a new, high-converting GEO in South Africa, especially within the Gambling vertical. While Nutra offers saw a slight decline, Gambling and Betting maintained strong conversion rates throughout the year, indicating stable interest in these niches.

Ad format performance:

  • Push ads. Dominated by Gambling, Betting, and Antivirus verticals, with the highest conversions in the USA, Indonesia, India, and Bangladesh.
  • iOS in-page push ads. Effective in reaching iOS users, excelling in Gambling, Dating, and E-Commerce, with top GEOs including the USA, Indonesia, India, Brazil, and France.
  • Pop ads. Continued to perform well, especially in Gambling, Betting, Media, and E-Commerce, with the USA, Indonesia, Vietnam, and Türkiye leading in conversions.
  • Direct click. Praised for its effectiveness in Gambling, E-Commerce, Finance, and Telecom, with the USA, Indonesia, Brazil, and Turkey as top GEOs.

MyBid

MyBid_coupon

Key Insight: Full-scale public debut and success in driving dating, gambling and betting offers 

2023 was the year we began our full-scale public debut. We enhanced our presence at professional industry events, both in Russia and internationally. Communicating with our advertisers and publishers online is one thing, but personal interactions at our booth and networking at afterparties make a difference. 

Last year, we excelled in directing traffic to dating and gambling/betting offers in Tier-1 and Tier-2 regions. The most in-demand advertising formats traditionally include popunder, in-page, and push ads. Additionally, we enhanced the advertising account and introduced the ability to top up and create an advertising campaign right at the registration stage.

HilltopAds

Key Insight: The Asian market is booming while pop ads continue to hold their ground

We’ve recently witnessed an impressive surge in demand from Asian countries. Markets that were previously underexplored, such as India, Bangladesh, Latvia, Estonia, Nigeria, Uganda, Ghana, and Kazakhstan, have now become top destinations for demand. Despite these shifts, Tier-1 countries remain highly desirable for advertisers.

In the realm of affiliate marketing, the dating sector has notably moved forward. When it comes to ad formats, pop-under ads have consistently held the top spot in terms of demand for many years, with banners and video ads also seeing increased interest. This preference hierarchy signals the evolving strategies of marketers in search of effective ways to engage audiences.

The introduction of several key innovations has marked a significant leap forward for the industry. These include auto-optimization tools for advertisers, enabling more efficient campaign management, and product localization for widening market reach. 

Kadam

Key Insight: Focusing on the USA and classic push notifications that overtake in-page push ads

This year has been special for us. New markets have been entered, and our existing markets have been strengthened. We’ve focused intensively on global presence in the US geo this year, and we’ve actively increased the number of platforms and reduced traffic costs across all formats. 

In 2023, we closely monitored our clients’ preferences and trends in ad formats. The results are as follows: pushes remain at the peak of popularity. Classic push ads have overtaken on-site push in popularity. Pop also showed good results, maintaining high positions in the rankings. Native advertising and banners, while still important elements of our portfolio, took lower positions compared to other formats.

This year has been a period of significant milestones for Kadam, and we’re proud to share these successes with you. We’ve been recognized as the best ad network by Conversion Club in 2023, confirming our effectiveness and client trust.

Affiliate marketing plans for 2024:

Our main focus is on platform evolution: we plan to implement enhanced analytical tools, improve interface convenience, and expand functionality for our partners. Finally, big results in the American market — that’s also our plan for 2024.

Mondiad 

Key Insight: Mondiad introduced tCPA bidding, expanded ad formats, and grew its traffic to 9+ billion impressions, focusing on Gambling and Dating.

2023 has been a busy but successful year. We’ve introduced tCPA as a smart bidding model, expanded our ad formats with banners, made new business partners, expanded our team with 2 new members, attended industry conferences, and achieved impressive numbers, including a traffic inventory growth to 9+ billion impressions and 28+ daily clicks, along with community expansion.

In terms of advertising data, we can share that GEOs like  US, UK, DE, BR, JP and niches/offers like gambling, app installs, dating, mVas were the most popular last year in our platform and for the foreseeable future, it doesn’t seem to change too much.

Evadav

Evadav

Key Insight: Evadav expanded its offerings with video and CPA options, introduced the Multi-tag tool boosting advertiser revenue by 30%

In 2023, our team found growth potential and achieved the extraordinary. We launched video and CPA, along with implementing a new monetization tool, Multi-tag, that showed a 30% revenue increase for our advertisers.

Traveling to exhibitions was a big challenge, but we managed. You could meet us in Barcelona, Warsaw, Prague, and even Bangkok. Our team was strengthened with professionals, we gained new partners and also received several awards. We are especially proud of the fact that we were named by OfferVault as the best advertising network of the summer.

Affiliate marketing plans for 2024:

In 2024, we’re not going to stop. We’re preparing even more cool features and tools for our partners. Our priority is new sources of quality traffic and increasing conversions for advertisers. Stay tuned for our updates, many more surprises are ahead.

AdProfex

Key Insight: Introduction of push ads, new verticals, platform functionalities and enhancements

In December 2023, AdProfex embarked on a new phase of its journey with a significant rebranding, reflecting its rapid growth and ambition to make its mark on the global market. In May 2023, the platform was recognized as the best teaser network according to Partnerkin Awards.

Besides rebranding, we introduced several exciting developments to enhance our advertising capabilities and reach. One of these is the introduction of push ads as a new advertising format. Further expanding its presence, we opened up some new GEOs for purchasing traffic, such as Eastern Europe and Latin America. Finally, we start working with new verticals, including Wap-click, Content Arbitrage, Adsense Monetization, Search Arbitrage, Sweepstakes, etc.

From the technical side, we added the following functionalities to the platform:

  • API, which is the interface that provides programmatic access to data and allows you to use third-party systems and scripts to manage advertising campaigns;
  • Сonvenient methods of account replenishment;
  • Macros in the 29 most popular languages in the world;
  • The ability to work with video creatives;
  • Compensation for low-quality traffic;
  • Integration of analytics from trackers to the personal account.

Affiliate marketing plans for 2024:

Nutra and white hat are already our well-developed verticals, and now it’s time to master something new, so we are making a serious bet on the development of the gambling vertical. Thus, our goal is to diversify our verticals. We are also planning to actively add new GEOs and develop the current ones.

Growing Affiliate Marketing Trends in 2024 

Affiliates are getting more mindful in terms of their strategies in 2024. Straightforward approaches still work when it comes to making creatives for ad campaigns. But if you want to be a winner in the long term perspective, you need to stay abreast of the latest affiliate marketing trends. 

1. AI has flipped everything on its head

AI-powered tools turned out to be invaluable for affiliate marketing efforts. Their power can be used in the industry as you please: from analyzing huge datasets to content generation. If you would rather work the old-fashioned way, AI helps you automate mundane tasks and elevate your productivity. Anyway, if you strive to get ahead of the competition, you need to operate faster than your rivals and test more strategies than them. 

This article reveals the top AI tools for affiliate marketing.

If you would like to incorporate AI into your workflow, it’s not necessary to look for third-party tools and add them to your marketing budget. It’s enough to find the ad network that implements AI functionality in their ad inventory. To illustrate this, many ad platforms already use machine learning algorithms to detect fraudulent traffic. A sample of ad networks that take advantage of the technology is RollerAds which introduced auto-generated creatives and traffic presets. 

From the flip side, marketers use not only ad networks to work with traffic. They operate a solid tool set for their affiliate marketing game: anti-detect browsers, payment systems and spy tools. And all these services also put AI technologies into their practice. 

2. Performance-Based Partnerships

Performance-based partnerships are predicted by Onclicka, a self-serve advertising network. According to the platform, trends in performance marketing are related to the shift toward performance-based models like CPA (Cost Per Acquisition) and CPS (Cost Per Sale) due to their direct impact on ROI and clearer accountability. You will find affiliate networks that work with both CPA and CPS models on AllCPANetworks

3. Influencer Collaboration

The web is just flooded with diverse advertisements that vary in format and quality. Regardless of how attractive the product itself, the image of an influencer sells it better than its characteristics and features. So many advertisers try to make their product stand out through blogger advertising. This way of promoting the offer is highly efficient, provided that you didn’t drop the ball when it comes to defining the target audience. 

If you lack the budget to run a full-fledged influencer campaign, try using creatives with celebrities. It’s a cheap and cheerful method of generating traffic, but be careful and pore over the content guidelines of your traffic source. The thing is, many ad networks prevent from utilizing creatives with celebrities. To get insights on what ad networks approve celebrity-based ads, you can go to spy services.

4. Evolving SEO Strategies

As the industry evolves, affiliates realize that promoting an offer isn’t just its advertising. The offers page must be aligned with the search algorithms. So well-rounded marketers implement SEO tactics to maintain or improve their visibility in search results. One of the most significant shifts in SEO strategies is the focus on understanding and matching user intent. Search engines are getting better at discerning what users are looking for, and affiliates must ensure their content matches these queries not just with keywords but with context and relevance. 

Gone are the days when affiliates could rely on keyword-stuffed articles to rank well. Today, the emphasis is on quality content that genuinely helps the reader. 

Offer pages need to be responsive and load quickly on mobile devices. For affiliates promoting products or services with a local element, the vital thing is local SEO. This involves optimizing for local search queries, getting listed in local directories, and managing online reviews. Even if your affiliate marketing does not have a local component, understanding the principles of local SEO can offer insights into how search personalization works and how to better target your content.

5. Video content stays on the top

The most sought-after content in 2024 will be video. By incorporating video into your affiliate marketing strategy, you can engage users more deeply, keep them on your site longer, and provide value through tutorials, reviews and webinars. 

One of the ad networks that benefit from quality content and the video ad format at the same time is RichAds. The platform ran its YouTube channel 5 years ago, starting with short educational videos. Today, they have transformed it into a popular platform where they share expertise, inviting media personas and industry experts. You can learn a lot from their videos. To wit, they just recently released a video about mastering technical SEO for affiliate websites. 

6. Trackers on the rise

Trackers become even more sophisticated than before. As AI develops, many companies machine learning to offer deeper insights and predictive analytics. This will help optimize campaigns in real-time and forecast trends and consumer behavior, allowing for proactive strategy adjustments. Among solutions that are ahead of the curve and already integrate AI in their products are Voluum and ThriveTracker. But that’s not all, as an art-of-state tracker is a comprehensive solution that can cover anti-fraud detection, trend analysis, optimization and automation.

7. Physical Presence Rules the Game 

Upon finishing the pandemic, online connections go out of fashion. Of course, we all live online, but it is so casual. It is much better to meet up in person, including in affiliate marketing. Here’s a fun fact from AuthorityHacker: the typical affiliate marketer has 2,8 years of experience, and those earning over $10k per month are more likely to network and attend conferences​​. 

It’s the physical presence that’s the reason why MyBid came to the affiliate marketing stage so rapidly. The new ad network actively attended conferences and industry events in 2023. Just as upcoming companies, representatives of pioneer ad networks follow this trend too. The RichAds team was at a conference in Barcelona, Athens, Stockholm, Malta and Bangkok. The Evadav team can be found in Barcelona, Warsaw, Prague, and Bangkok. The Kadam team just called the number of conferences they attended – 12. 

Final Thoughts About New Trends in Affiliate Marketing

Affiliate marketing saw significant developments, with ad networks at the forefront of innovation. Key affiliate marketing trends include the adoption of AI for smarter campaign management, the growing importance of video content, and the strategic use of influencer marketing for cost-effective reach. Additionally, the industry is leaning towards performance-based models for better ROI and recognizes the value of in-person networking for deeper connections. Looking into 2024, these insights suggest that affiliates should focus on leveraging technology, engaging content, and strong relationships to stay competitive and successful.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

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