An abundance of affiliate marketing tracking software makes their manufacturers surprise users with new options and features. So, although the primary function of the software is to track campaign parameters, developers go beyond creating a mere conversion tracking tool. Trackers usually incorporate additional features, such as split testing, anti-fraud tools, conversion funnel analysis, etc.
In this post, we’re gonna talk about the best affiliate tracking software and explore the multitude of features they offer to empower marketers in their quest for campaign success.
What is an Affiliate Tacker?
An affiliate tracker is essentially a software solution designed to collect and analyze data associated with ad campaigns. These trackers enable affiliates to monitor clicks, conversions, and a host of other key metrics. Using this data, affiliates can understand their audience better, streamline their marketing efforts, and ultimately maximize their return on investment.
The insights gained from an affiliate tracker can reveal which strategies are working and which areas need improvement, ensuring effective and efficient marketing campaigns.
A common practice for many ad networks is that their pricing plans include personal guidance, provided the affiliate has set up a tracker.
Self-hosted vs. Cloud-based Trackers
When choosing an affiliate tracking solution, one of the key decisions you need to make is whether to go for a self-hosted or cloud-based tracker. Each has its own pros and cons.
Self-hosted trackers are software solutions that you host on your own server. They provide a high level of control, as you have direct access to your data and the flexibility to fine-tune the software to your specific needs. However, self-hosted solutions may require more technical expertise for installation and maintenance.
On the other hand, cloud-based trackers are hosted on the service provider’s servers. These solutions often come with lower upfront costs, as there’s no need to purchase and maintain server infrastructure. They’re also easily scalable, allowing you to quickly adjust your tracking capabilities as your business grows. However, cloud-based solutions may offer slightly less flexibility and control compared to their self-hosted counterparts.
Top Affiliate Marketing Tracking Tools
Let’s begin our list without further ado.
Voluum
Type: cloud-based
Voluum is a repeatedly awarded tracking solution in the industry. It seamlessly synchronizes with various advertising platforms, bridging all components of your marketing campaigns.
Thanks to the AI distribution tool, you can send more traffic to sources that convert best. To easily identify and detect fraudulent traffic, the platform offers to use an anti-fraud kit.
The unique Automizer feature of Voluum allows you to manage conversions, modify campaign statuses, adjust bids, and automatically update traffic costs. It also empowers you to set auto-rules and notifications within the platform.
Key benefits:
Real-time reporting with 30+ metrics for tracking paid and organic traffic;
50+ affiliate network templates to create new campaigns automatically;
Rule-based traffic distribution to target campaigns better;
Changing campaign parameters right on the tracker with Automizer;
Organized workspaces for teams and multi-user access;
Lander scanning tool for detecting technical errors.
Pricing: profit – $199/month, scale – $349/month, business plans start from $599
Binom
Type: self-hosted
Binom is an advanced tracker for professional affiliate marketers. With robust tracking, data analysis, and optimization tools, it provides a comprehensive platform for managing affiliate marketing campaigns. Its fundamental goal is to assist marketers in making informed decisions based on real-time data, thereby maximizing their profit margins.
Fast redirecting time ensures users never experience delay, while detailed reports, with over 30 data points, provide insights to understand the performance of every campaign.
Because Binom’s license covers unlimited clicks, it is ideal for campaigns with heavy traffic since it has been designed to handle heavy loads efficiently.
Binom support service stands out with its proactive problem-solving approach, offering 24/7 support with an average response time of two minutes.
Key benefits:
The average speed is 5 ms (!);
Binom’s license covers an unlimited number of clicks;
20 analytical reports and advanced data points are available;
Multi-dimensional reports with over 30 metrics, allowing users to analyze their campaigns thoroughly;
Automatic campaign optimization, AI algorithm-based path distribution, and landing page protection;
24/7 support with an average response time of two minutes;
Pricing: license costs $69/month
BeMob
Type: self-hosted
Powered by self-hosting, BeMob is a comprehensive tracker solution for affiliates and media buyers, streamlining traffic control, from campaign visits to conversions. It provides granular reports, revealing the complete picture of your campaign performance. Those who are new to trackers as a whole can appreciate the Bemob collection of exhaustive guides and manuals.
Bemob advanced rules and targeting ensure the right offer reaches your audience, optimizing traffic distribution and campaign results. Incoming traffic is protected through an in-house anti-fraud system that blocks any suspicious activities.
Key benefits:
Blocking bot traffic;
No-redirect and cookieless tracking;
Campaign links and domains are provided with free SSL for security;
Flexible dashboard and workspace customization for an optimal user experience;
Advanced targeting and rules for displaying relevant offers to your audience;
Tracking campaigns across various platforms via API integration.
Pricing: Professional – $49/month, Business – $249/month, Enterprise – $499/month
RedTrack
Type: cloud-based
RedTrack is a sought-after affiliate tracking system to automate campaign monitoring tasks. The platform is integrated with multiple platforms, including both advertising and affiliate networks. Through Redtrack, you will be able to keep track of the conversion path and channel traffic accordingly or stop non-converting offers.
To get the traffic you want, an advertiser can set automated rules that govern routine tasks, such as excluding poor sources or increasing bids for well-performing ones.
Key benefits:
200+ integrations with various ad channels;
Click-to-generate report templates;
AI optimization for traffic distribution;
Funnel tracking to detect successful pre-landing pages or target URLs;
Postback and landing page protection;
Teamwork option.
Pricing: Solo – $1490, Team – $2490, Enterprise – $7490
Among our top trackers, ThriverTracker is the only AI-based solution. This implies that your campaigns can be served even more effectively due to AI technologies, but not a fact. However, the tracker still stands out before similar solutions as it is cloud-based and self-hosted at the same time, which allows marketers to choose the most convenient option for them.
Key benefits:
Fastest redirects;
AI optimization together with auto-scaling;
Bot filtering and control of your domains;
Redirecting traffic based on country, device settings and more;
CPV Lab Pro is a versatile tracking solution designed to help marketers optimize their campaigns across various traffic sources. Its user-friendly setup requires no programming skills, enabling users to initiate campaigns quickly and efficiently. The tracking software supports integration with over 100 traffic sources and affiliate networks.
Built to handle heavy traffic, CPV Lab Pro ensures seamless operation even during peak usage, delivering ultra-fast redirects and a responsive stats interface.
Key benefits:
Report pages totaling more than 20;
Integration with all major traffic sources;
Unlimited ads, landing pages, clicks and everything related to ad campaigns;
Access to detailed mobile data points for refined campaign performance analysis;
Multivariate testing of landing pages without the need to create copies;
Pricing: Starter – $39, Pro – $64, Expert – $89
Keitaro
Type: cloud-based
Keitaro is an advanced traffic tracking and management platform, designed to meet the demanding needs of professional affiliate marketers. This platform is capable of tracking not only clicks from the tracker URL but also organic traffic coming to your site, with all parameters like keywords or search engines.
The platform provides options to manipulate traffic flow, such as showing a 404 page or outputting an HTML container instead of displaying a landing page. Using Keitaro, you can track non-unique visits and bind them to streams, apply accurate traffic filtering with over 30 internal filters, and cap offers to switch traffic when the conversion limit is reached.
Key benefits:
Over 30 internal filters for targeted clicks;
5 types of redirects for varied requirements;
Options to show a 404 page or output HTML container instead of landing pages;
API integrations with Google Ads, Facebook, Cloudflare, Namecheap, etc.;
A built-in tool for testing funnels and verifying flows and filters;
Up to 32 cells for recording any click parameters;
Allows for team collaboration with key role allocation.
Pricing: Costs depend on the level of use. Individual pricing starts from €49/month, teams can work with Keitaro for €249/month. For enterprises, the tracking software would cost €499/month.
Peerclick
Type: cloud-based
Peerclick and Bemob are very alike in terms of their functionalities. The Peerclick tracker is fast-working and powered by AI when it comes to traffic distribution. Bot traffic is blocked at once as a result of a reliable anti-fraud protection system.
Key benefits:
SSL сertificates to avoid losing visits or clicks;
55+ templates for the most popular traffic sources and 20+ for the most chosen affiliate networks;
30+ data points of each impression, visit, click and conversion;
Adsbridge is an advanced affiliate marketing and performance tracking platform that empowers marketers to maximize their campaign efficiency and ROI. As a comprehensive suite of tools, Adsbridge simplifies the process of managing and optimizing advertising campaigns across different channels and traffic sources.
Key benefits:
Split-testing available;
Anti-fraud detection system for monitoring traffic quality;
Landing page builder, ensuring an engaging user experience for visitors;
SSL certificates to maintain trust and credibility with visitors and search engines;
Integration Adsbridge with other third-party platforms and services;
Traffic distribution by GEO, OS, browser and other targeting options;
Pricing: Starter – $29, Professional – $89, Advanced – $199, Business – $379
The article will be updated soon!
Final Thoughts
Best tracking software for affiliate marketing offer a comprehensive set of features designed to optimize marketing campaigns, streamline operations, and facilitate informed decision-making.
Here are some of the key features that a robust affiliate tracker should offer:
Accurate conversion tracking;
Smart traffic distribution;
Split testing;
Anti-fraud tools;
Real-time reporting;
SSL secure tracking.
By leveraging these features, affiliates can gain a competitive edge, boost their campaign performance, and maximize ROI.
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.
Table of contents:
Leave the email and get our exclusive traffic research and guides
An abundance of affiliate marketing tracking software makes their manufacturers surprise users with new options and features. So, although the primary function of the software is to track campaign parameters, developers go beyond creating a mere conversion tracking tool. Trackers usually incorporate additional features, such as split testing, anti-fraud tools, conversion funnel analysis, etc.
In this post, we’re gonna talk about the best affiliate tracking software and explore the multitude of features they offer to empower marketers in their quest for campaign success.
What is an Affiliate Tacker?
An affiliate tracker is essentially a software solution designed to collect and analyze data associated with ad campaigns. These trackers enable affiliates to monitor clicks, conversions, and a host of other key metrics. Using this data, affiliates can understand their audience better, streamline their marketing efforts, and ultimately maximize their return on investment.
The insights gained from an affiliate tracker can reveal which strategies are working and which areas need improvement, ensuring effective and efficient marketing campaigns.
A common practice for many ad networks is that their pricing plans include personal guidance, provided the affiliate has set up a tracker.
Self-hosted vs. Cloud-based Trackers
When choosing an affiliate tracking solution, one of the key decisions you need to make is whether to go for a self-hosted or cloud-based tracker. Each has its own pros and cons.
Self-hosted trackers are software solutions that you host on your own server. They provide a high level of control, as you have direct access to your data and the flexibility to fine-tune the software to your specific needs. However, self-hosted solutions may require more technical expertise for installation and maintenance.
On the other hand, cloud-based trackers are hosted on the service provider’s servers. These solutions often come with lower upfront costs, as there’s no need to purchase and maintain server infrastructure. They’re also easily scalable, allowing you to quickly adjust your tracking capabilities as your business grows. However, cloud-based solutions may offer slightly less flexibility and control compared to their self-hosted counterparts.
Top Affiliate Marketing Tracking Tools
Let’s begin our list without further ado.
Voluum
Type: cloud-based
Voluum is a repeatedly awarded tracking solution in the industry. It seamlessly synchronizes with various advertising platforms, bridging all components of your marketing campaigns.
Thanks to the AI distribution tool, you can send more traffic to sources that convert best. To easily identify and detect fraudulent traffic, the platform offers to use an anti-fraud kit.
The unique Automizer feature of Voluum allows you to manage conversions, modify campaign statuses, adjust bids, and automatically update traffic costs. It also empowers you to set auto-rules and notifications within the platform.
Key benefits:
Real-time reporting with 30+ metrics for tracking paid and organic traffic;
50+ affiliate network templates to create new campaigns automatically;
Rule-based traffic distribution to target campaigns better;
Changing campaign parameters right on the tracker with Automizer;
Organized workspaces for teams and multi-user access;
Lander scanning tool for detecting technical errors.
Pricing: profit – $199/month, scale – $349/month, business plans start from $599
Binom
Type: self-hosted
Binom is an advanced tracker for professional affiliate marketers. With robust tracking, data analysis, and optimization tools, it provides a comprehensive platform for managing affiliate marketing campaigns. Its fundamental goal is to assist marketers in making informed decisions based on real-time data, thereby maximizing their profit margins.
Fast redirecting time ensures users never experience delay, while detailed reports, with over 30 data points, provide insights to understand the performance of every campaign.
Because Binom’s license covers unlimited clicks, it is ideal for campaigns with heavy traffic since it has been designed to handle heavy loads efficiently.
Binom support service stands out with its proactive problem-solving approach, offering 24/7 support with an average response time of two minutes.
Key benefits:
The average speed is 5 ms (!);
Binom’s license covers an unlimited number of clicks;
20 analytical reports and advanced data points are available;
Multi-dimensional reports with over 30 metrics, allowing users to analyze their campaigns thoroughly;
Automatic campaign optimization, AI algorithm-based path distribution, and landing page protection;
24/7 support with an average response time of two minutes;
Pricing: license costs $69/month
BeMob
Type: self-hosted
Powered by self-hosting, BeMob is a comprehensive tracker solution for affiliates and media buyers, streamlining traffic control, from campaign visits to conversions. It provides granular reports, revealing the complete picture of your campaign performance. Those who are new to trackers as a whole can appreciate the Bemob collection of exhaustive guides and manuals.
Bemob advanced rules and targeting ensure the right offer reaches your audience, optimizing traffic distribution and campaign results. Incoming traffic is protected through an in-house anti-fraud system that blocks any suspicious activities.
Key benefits:
Blocking bot traffic;
No-redirect and cookieless tracking;
Campaign links and domains are provided with free SSL for security;
Flexible dashboard and workspace customization for an optimal user experience;
Advanced targeting and rules for displaying relevant offers to your audience;
Tracking campaigns across various platforms via API integration.
Pricing: Professional – $49/month, Business – $249/month, Enterprise – $499/month
RedTrack
Type: cloud-based
RedTrack is a sought-after affiliate tracking system to automate campaign monitoring tasks. The platform is integrated with multiple platforms, including both advertising and affiliate networks. Through Redtrack, you will be able to keep track of the conversion path and channel traffic accordingly or stop non-converting offers.
To get the traffic you want, an advertiser can set automated rules that govern routine tasks, such as excluding poor sources or increasing bids for well-performing ones.
Key benefits:
200+ integrations with various ad channels;
Click-to-generate report templates;
AI optimization for traffic distribution;
Funnel tracking to detect successful pre-landing pages or target URLs;
Postback and landing page protection;
Teamwork option.
Pricing: Solo – $1490, Team – $2490, Enterprise – $7490
Among our top trackers, ThriverTracker is the only AI-based solution. This implies that your campaigns can be served even more effectively due to AI technologies, but not a fact. However, the tracker still stands out before similar solutions as it is cloud-based and self-hosted at the same time, which allows marketers to choose the most convenient option for them.
Key benefits:
Fastest redirects;
AI optimization together with auto-scaling;
Bot filtering and control of your domains;
Redirecting traffic based on country, device settings and more;
CPV Lab Pro is a versatile tracking solution designed to help marketers optimize their campaigns across various traffic sources. Its user-friendly setup requires no programming skills, enabling users to initiate campaigns quickly and efficiently. The tracking software supports integration with over 100 traffic sources and affiliate networks.
Built to handle heavy traffic, CPV Lab Pro ensures seamless operation even during peak usage, delivering ultra-fast redirects and a responsive stats interface.
Key benefits:
Report pages totaling more than 20;
Integration with all major traffic sources;
Unlimited ads, landing pages, clicks and everything related to ad campaigns;
Access to detailed mobile data points for refined campaign performance analysis;
Multivariate testing of landing pages without the need to create copies;
Pricing: Starter – $39, Pro – $64, Expert – $89
Keitaro
Type: cloud-based
Keitaro is an advanced traffic tracking and management platform, designed to meet the demanding needs of professional affiliate marketers. This platform is capable of tracking not only clicks from the tracker URL but also organic traffic coming to your site, with all parameters like keywords or search engines.
The platform provides options to manipulate traffic flow, such as showing a 404 page or outputting an HTML container instead of displaying a landing page. Using Keitaro, you can track non-unique visits and bind them to streams, apply accurate traffic filtering with over 30 internal filters, and cap offers to switch traffic when the conversion limit is reached.
Key benefits:
Over 30 internal filters for targeted clicks;
5 types of redirects for varied requirements;
Options to show a 404 page or output HTML container instead of landing pages;
API integrations with Google Ads, Facebook, Cloudflare, Namecheap, etc.;
A built-in tool for testing funnels and verifying flows and filters;
Up to 32 cells for recording any click parameters;
Allows for team collaboration with key role allocation.
Pricing: Costs depend on the level of use. Individual pricing starts from €49/month, teams can work with Keitaro for €249/month. For enterprises, the tracking software would cost €499/month.
Peerclick
Type: cloud-based
Peerclick and Bemob are very alike in terms of their functionalities. The Peerclick tracker is fast-working and powered by AI when it comes to traffic distribution. Bot traffic is blocked at once as a result of a reliable anti-fraud protection system.
Key benefits:
SSL сertificates to avoid losing visits or clicks;
55+ templates for the most popular traffic sources and 20+ for the most chosen affiliate networks;
30+ data points of each impression, visit, click and conversion;
Adsbridge is an advanced affiliate marketing and performance tracking platform that empowers marketers to maximize their campaign efficiency and ROI. As a comprehensive suite of tools, Adsbridge simplifies the process of managing and optimizing advertising campaigns across different channels and traffic sources.
Key benefits:
Split-testing available;
Anti-fraud detection system for monitoring traffic quality;
Landing page builder, ensuring an engaging user experience for visitors;
SSL certificates to maintain trust and credibility with visitors and search engines;
Integration Adsbridge with other third-party platforms and services;
Traffic distribution by GEO, OS, browser and other targeting options;
Pricing: Starter – $29, Professional – $89, Advanced – $199, Business – $379
The article will be updated soon!
Final Thoughts
Best tracking software for affiliate marketing offer a comprehensive set of features designed to optimize marketing campaigns, streamline operations, and facilitate informed decision-making.
Here are some of the key features that a robust affiliate tracker should offer:
Accurate conversion tracking;
Smart traffic distribution;
Split testing;
Anti-fraud tools;
Real-time reporting;
SSL secure tracking.
By leveraging these features, affiliates can gain a competitive edge, boost their campaign performance, and maximize ROI.
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.
Related Posts
Blog
How to Use ChatGPT in Affiliate Marketing: Best Practices and Prompt Examples
Affiliate marketing can feel like juggling a dozen balls at once – setting up ad campaigns, monitoring performance, analyzing results, optimizing strategies, creating compelling creatives, and conducting A/B testing. For many, especially those new to the field, this barrage of tasks can be overwhelming, leading to burnout without the right tools and techniques. Fortunately, modern […]
Kaminari Click Review: Your Proven Solution Against Unwanted Traffic
There is no lack of targeted traffic on the web, regardless of your niche. The true value lies in the quality of this traffic. Just as jewelers meticulously craft raw materials to unveil a stunning gem, advertisers must similarly refine their traffic, filtering out scams and bots to ensure a genuine connection with their target […]
