Nutra is a general term that encompasses all types of nutritional supplements that promise transformation. Notably, nutra products are not the same as medicines, so prescriptions aren’t required.
Health items give multiple advantages of weight loss, improvement of male power, better skin, whiter teeth and even increased brain activity. In addition to pills, they are sold as creams, teas and fitness equipment.
Let’s take a look at the nutra vertical meaning closer.
Nutra is a broad term encompassing plenty of offer types, all centered around the core of people’s welfare – health. However, it’s important to note that nutra offers are not medications but rather supplements and vitamins intended to improve or support health. In other words, they aim to help individuals become more resilient, strong, attractive, productive, or sexually active.
The widespread appeal of health and beauty enhancement products fuels the Nutra vertical, making it a highly profitable niche in affiliate marketing. The most popular category in Nutra is Weight Loss. Generally, women are more likely to engage with weight loss products, particularly those that promise a holistic approach to health and beauty. Products that offer weight loss benefits while also promoting skin health, energy levels, and hormonal balance tend to appeal to female audiences.
Here are the most popular offers you can find in nutra affiliate networks.
Manufacturers of weight loss products claim that their supplements will help people lose weight easily. The idea that drinking green coffee and eating bitter oranges will change the body without exhausting physical efforts is incredibly appealing, of course.
Many women, in their quest to look their best, explore a wide array of options. Naturally, the beauty products within the Nutra vertical, including popular items like wrinkles and cellulite creams, have garnered significant attention in this pursuit.
The following products are intended for people who enjoy a healthy lifestyle: exercise bands, jump rope, wearable fitness devices, posture correctors, expanders and weights.
This is a very hot niche in affiliate marketing that includes potency pills and supplements for boosting sexual energy. Similar products aim to help men stay healthy and maintain a fulfilling sex life.
Good memory and the ability to stay focused for a long time make people like superheroes in the digital age, especially when it comes to work or study. That’s why brain-boosting supplements like B vitamins, L-theanine and ginkgo biloba are so popular alongside hype weight loss products and cosmetics.
This refers to vitamins and medications to maintain health. The target audience is people suffering from diseases or those who are worried about their well-being.
Nutra products are always all the rage, despite the crises or seasonality. Additionally, the lockdown becomes the driving force behind the explosive growth of the vertical. A global pandemic forces people to rethink their attitudes toward health and their lifestyle. Now, a lot of individuals have started caring about their health more than ever.
You get paid for promoting nutra offers with these models:
So, let’s break it down for you.
The “Cash on Delivery” model (COD) is a hit in Tier-2 and Tier-3 countries where online payments aren’t all that common. Here’s how it works: when a customer places an order, the affiliate program’s call center contacts them. Once the buyer confirms the order and pays for it upon delivery, you get your cut.
What you need to know:
Align your ad scheduling with call center business hours to enhance customer support experiences. Otherwise, a customer may refuse to purchase, especially when they place an order out of emotion. The more time you give customers for decision-making, the higher the probability your lead change their mind.
In this scenario, the user shares the card information upfront and orders a sample of the product without paying a dime. If they like what they receive, they’ll transfer the money and sign up for a monthly subscription. And guess what? You, the affiliate marketer, get a sweet commission for each successful purchase. But, here’s the catch – sometimes those leads don’t convert into paying customers.
According to this model, the user pays for the product online, and you receive your commission right away. No waiting around for deliveries or trial periods. It’s a quick and straightforward process. So, the SS model is like a breeze of fresh air. No calls, no waiting, and no chasing payments. At the same time, it’s a more complicated model for generating income.
These days, trials and direct sales are the popular kids on the block. As online shopping becomes more mainstream and the sale funnel gets shorter, many marketers are turning to them. You should, however, choose the pricing model that suits your experience best. Test the waters with different approaches to find what works for you.
An overview of popular traffic sources for the nutra vertical, along with their restrictions:
Strategies to Circumvent Restrictions:
The ideal ad format is supposed to engage the user instantly, encouraging them to purchase spontaneously. It is the emotion that fuels the purchase of nutra products. Based on this rationale, we picked up the most appropriate ad formats, eye-catching and captivating.
Harness pharma advertising networks to enhance the effectiveness of your nutra offer campaigns. Ad networks offer several ad formats within a single platform and provide all the necessary tools and features for their setup: tracking integrations, advanced analytics, optimization options and more. Many of them are collected on allpushnetworks.com.
To learn more about advertising networks and other nutra traffic sources, check out our comprehensive article on the topic.
The nutra vertical doesn’t offer one-size-fits-all marketing solutions to promote health products. However, there are 2 clear approaches on how to propel health offers, based on the GEO choice.
You can focus on GEOs where the population is aging – tier-1 and tier-2 countries. Health concerns are generally common among the elderly there.
Using this approach, you can look for offers targeted to the following countries:
The Dr.Cash affiliate network specializing in the vertical has published the complete list of the best nutra offer categories by country.
The combination of a large population and cost-effective traffic makes Asian markets an appealing choice. But what sets this region apart is the unique potential it holds. In many tier-3 Asian countries, the healthcare infrastructure is not as advanced as in the West. This creates a fertile ground for promoting nutraceuticals.
Top Asian GEOs for Nutra:
Discover some of the most effective approaches that work for push notifications.
Provide informative content alongside your ads. Educating your audience about the benefits of your nutra products can go a long way. The winning approach is to use pre-landing pages with health articles discussing issues related to the offer.
The use of celebrity photos is a controversial but effective approach. Public figures enhance the credibility of the offer, which in turn garners trust from users. Challenges may arise due to offer restrictions and content guidelines of the advertising network chosen for running the campaign.
The approach is opposite to the previous one, but it’s just as hooky. A compelling advertising creative may feature before-and-after photos.
A pre-landing page for an offer can consist of a success story about a triumphant recovery or weight loss journey. Reading the story of a person with a similar ailment who managed through the product, the user receives a sort of instruction – acquire the remedy to deal with the health issue similarly.
Nothing instills trust quite like doctors and nurses in white coats. When depictions of doctors are prohibited by offer terms, you can refer to their approval in the ad text. In the same vein, customer reviews convert fairly well.
On the flip side, many still trust folk remedies more than conventional treatments, particularly in tier-3 countries. So, if the advertised product contains natural extracts or something like that, you can highlight it in the creative.
Europeans are likely to trust traditional medicine, so the best angle in this case is to depict doctors after all.
Obviously, preparing pre-landing to prove product performance with research or articles about personal experience boosts the credibility of the offer. However, when you’re in a rush to launch your campaign ahead of the competition and reap the rewards of the offer ASAP, we have another solution for you.
Create a landin-page, showcasing your product and outlining the benefits for your target audience. Afterward, spice it up with marketing tricks. You can add a countdown timer to your landing page to create a sense of urgency and also highlight the old price alongside the new discounted price to make the user feel like they’re saving.
The creative elements should be kept simple.
You can even display a preview of your landing page – sometimes, that’s sufficient. Before implementing this practice, make sure your text is readable and the image is high quality.
Nutra is a general term that encompasses all types of nutritional supplements that promise transformation. Notably, nutra products are not the same as medicines, so prescriptions aren’t required.
Health items give multiple advantages of weight loss, improvement of male power, better skin, whiter teeth and even increased brain activity. In addition to pills, they are sold as creams, teas and fitness equipment.
Let’s take a look at the nutra vertical meaning closer.
Nutra is a broad term encompassing plenty of offer types, all centered around the core of people’s welfare – health. However, it’s important to note that nutra offers are not medications but rather supplements and vitamins intended to improve or support health. In other words, they aim to help individuals become more resilient, strong, attractive, productive, or sexually active.
The widespread appeal of health and beauty enhancement products fuels the Nutra vertical, making it a highly profitable niche in affiliate marketing. The most popular category in Nutra is Weight Loss. Generally, women are more likely to engage with weight loss products, particularly those that promise a holistic approach to health and beauty. Products that offer weight loss benefits while also promoting skin health, energy levels, and hormonal balance tend to appeal to female audiences.
Here are the most popular offers you can find in nutra affiliate networks.
Manufacturers of weight loss products claim that their supplements will help people lose weight easily. The idea that drinking green coffee and eating bitter oranges will change the body without exhausting physical efforts is incredibly appealing, of course.
Many women, in their quest to look their best, explore a wide array of options. Naturally, the beauty products within the Nutra vertical, including popular items like wrinkles and cellulite creams, have garnered significant attention in this pursuit.
The following products are intended for people who enjoy a healthy lifestyle: exercise bands, jump rope, wearable fitness devices, posture correctors, expanders and weights.
This is a very hot niche in affiliate marketing that includes potency pills and supplements for boosting sexual energy. Similar products aim to help men stay healthy and maintain a fulfilling sex life.
Good memory and the ability to stay focused for a long time make people like superheroes in the digital age, especially when it comes to work or study. That’s why brain-boosting supplements like B vitamins, L-theanine and ginkgo biloba are so popular alongside hype weight loss products and cosmetics.
This refers to vitamins and medications to maintain health. The target audience is people suffering from diseases or those who are worried about their well-being.
Nutra products are always all the rage, despite the crises or seasonality. Additionally, the lockdown becomes the driving force behind the explosive growth of the vertical. A global pandemic forces people to rethink their attitudes toward health and their lifestyle. Now, a lot of individuals have started caring about their health more than ever.
You get paid for promoting nutra offers with these models:
So, let’s break it down for you.
The “Cash on Delivery” model (COD) is a hit in Tier-2 and Tier-3 countries where online payments aren’t all that common. Here’s how it works: when a customer places an order, the affiliate program’s call center contacts them. Once the buyer confirms the order and pays for it upon delivery, you get your cut.
What you need to know:
Align your ad scheduling with call center business hours to enhance customer support experiences. Otherwise, a customer may refuse to purchase, especially when they place an order out of emotion. The more time you give customers for decision-making, the higher the probability your lead change their mind.
In this scenario, the user shares the card information upfront and orders a sample of the product without paying a dime. If they like what they receive, they’ll transfer the money and sign up for a monthly subscription. And guess what? You, the affiliate marketer, get a sweet commission for each successful purchase. But, here’s the catch – sometimes those leads don’t convert into paying customers.
According to this model, the user pays for the product online, and you receive your commission right away. No waiting around for deliveries or trial periods. It’s a quick and straightforward process. So, the SS model is like a breeze of fresh air. No calls, no waiting, and no chasing payments. At the same time, it’s a more complicated model for generating income.
These days, trials and direct sales are the popular kids on the block. As online shopping becomes more mainstream and the sale funnel gets shorter, many marketers are turning to them. You should, however, choose the pricing model that suits your experience best. Test the waters with different approaches to find what works for you.
An overview of popular traffic sources for the nutra vertical, along with their restrictions:
Strategies to Circumvent Restrictions:
The ideal ad format is supposed to engage the user instantly, encouraging them to purchase spontaneously. It is the emotion that fuels the purchase of nutra products. Based on this rationale, we picked up the most appropriate ad formats, eye-catching and captivating.
Harness pharma advertising networks to enhance the effectiveness of your nutra offer campaigns. Ad networks offer several ad formats within a single platform and provide all the necessary tools and features for their setup: tracking integrations, advanced analytics, optimization options and more. Many of them are collected on allpushnetworks.com.
To learn more about advertising networks and other nutra traffic sources, check out our comprehensive article on the topic.
The nutra vertical doesn’t offer one-size-fits-all marketing solutions to promote health products. However, there are 2 clear approaches on how to propel health offers, based on the GEO choice.
You can focus on GEOs where the population is aging – tier-1 and tier-2 countries. Health concerns are generally common among the elderly there.
Using this approach, you can look for offers targeted to the following countries:
The Dr.Cash affiliate network specializing in the vertical has published the complete list of the best nutra offer categories by country.
The combination of a large population and cost-effective traffic makes Asian markets an appealing choice. But what sets this region apart is the unique potential it holds. In many tier-3 Asian countries, the healthcare infrastructure is not as advanced as in the West. This creates a fertile ground for promoting nutraceuticals.
Top Asian GEOs for Nutra:
Discover some of the most effective approaches that work for push notifications.
Provide informative content alongside your ads. Educating your audience about the benefits of your nutra products can go a long way. The winning approach is to use pre-landing pages with health articles discussing issues related to the offer.
The use of celebrity photos is a controversial but effective approach. Public figures enhance the credibility of the offer, which in turn garners trust from users. Challenges may arise due to offer restrictions and content guidelines of the advertising network chosen for running the campaign.
The approach is opposite to the previous one, but it’s just as hooky. A compelling advertising creative may feature before-and-after photos.
A pre-landing page for an offer can consist of a success story about a triumphant recovery or weight loss journey. Reading the story of a person with a similar ailment who managed through the product, the user receives a sort of instruction – acquire the remedy to deal with the health issue similarly.
Nothing instills trust quite like doctors and nurses in white coats. When depictions of doctors are prohibited by offer terms, you can refer to their approval in the ad text. In the same vein, customer reviews convert fairly well.
On the flip side, many still trust folk remedies more than conventional treatments, particularly in tier-3 countries. So, if the advertised product contains natural extracts or something like that, you can highlight it in the creative.
Europeans are likely to trust traditional medicine, so the best angle in this case is to depict doctors after all.
Obviously, preparing pre-landing to prove product performance with research or articles about personal experience boosts the credibility of the offer. However, when you’re in a rush to launch your campaign ahead of the competition and reap the rewards of the offer ASAP, we have another solution for you.
Create a landin-page, showcasing your product and outlining the benefits for your target audience. Afterward, spice it up with marketing tricks. You can add a countdown timer to your landing page to create a sense of urgency and also highlight the old price alongside the new discounted price to make the user feel like they’re saving.
The creative elements should be kept simple.
You can even display a preview of your landing page – sometimes, that’s sufficient. Before implementing this practice, make sure your text is readable and the image is high quality.
