Top push ad networks

Nutra Ads Guide: Top GEOs, Creatives and Ideas in 2024

Anna Mardas
19 February 2024

Nutra is an all-year vertical, favored in many GEOs, even the most exotic ones. The niche appeals to many affiliates of all experience levels. Seasonal marketers appreciate the strong response for nutra products and substantial payouts while newbies are drawn to various GEO options with cost-effective traffic. So, if you wonder about the niche to try, Nutra is the winning solution anyway. 

This nutra advertising guide is an overview of the vertical for newcomers and experienced affiliates who want to expand their earning potential. You’ll know about the basics, offer types and powerful nutra ad strategies, along with the top GEO, creatives, and targeting options. 

What is Nutra in Affiliate Marketing

Nutra is a broad term encompassing plenty of offer types, all centered around the core of people’s welfare – health. However, it’s important to note that nutra offers are not medications but rather supplements and vitamins intended to improve or support health. In other words, they aim to help individuals become more resilient, strong, attractive, productive, or sexually active.

Nutra offers types:

  • Dietary supplements. They may comprise vitamins, minerals, herbal extracts, and other nutritional products designed to support specific health goals;
  • Weight loss products. These include supplements, meal replacements, and dietary plans aimed at helping individuals manage their weight;
  • Beauty supplements. Products designed to enhance skin, hair, and nail health;
  • Sports nutrition. These are products tailored to athletes and fitness enthusiasts, providing protein supplements, energy boosters, and recovery aids;
  • Specialized health products. Such products are available for specific health concerns, often chronic, such as arthritis or varicose veins;
  • Organic and natural products. Nutra offers that focus on natural and organic elements for health-conscious consumers;
  • Male health products. In this category, you can find products created specifically for men’s health issues, such as prostate health and testosterone boosters.

The list of nutra offers is far from exhaustive. Each area of health can have its own group of offers. The most popular categories are weight loss, and male enhancement (Adult Nutra). They remain popular year after year, despite the offer angles can change – folks crave new “secret methods” to hack their bodies all the time. 

Nutra Advertising Payment Models

You get paid for promoting nutra offers with these models:

  1. Cash on Delivery (COD);
  2. Trials;
  3. Straight Sale (SS).

So, let’s break it down for you.

1. Cash on Delivery (COD)

The “Cash on Delivery” model (COD) is a hit in Tier-2 and Tier-3 countries where online payments aren’t all that common. Here’s how it works: when a customer places an order, the affiliate program’s call center contacts them. Once the buyer confirms the order and pays for it upon delivery, you get your cut.

What you need to know: 
Align your ad scheduling with call center business hours to enhance customer support experiences. Otherwise, a customer may refuse to purchase, especially when they place an order out of emotion. The more time you give customers for decision-making, the higher the probability your lead change their mind. 

2. Trials

In this scenario, the user shares the card information upfront and orders a sample of the product without paying a dime. If they like what they receive, they’ll transfer the money and sign up for a monthly subscription. And guess what? You, the affiliate marketer, get a sweet commission for each successful purchase. But, here’s the catch – sometimes those leads don’t convert into paying customers.

3. Straight Sale (SS)

According to this model, the user pays for the product online, and you receive your commission right away. No waiting around for deliveries or trial periods. It’s a quick and straightforward process. So, the SS model is like a breeze of fresh air. No calls, no waiting, and no chasing payments. At the same time, it’s a more complicated model for generating income. 

These days, trials and direct sales are the popular kids on the block. As online shopping becomes more mainstream and the sale funnel gets shorter, many marketers are turning to them. You should, however, choose the pricing model that suits your experience best. Test the waters with different approaches to find what works for you.

Where to Find Nutra Offers

The most effective way to find nutra offers in affiliate marketing is to work with affiliate networks, specifically CPA networks. They provide diverse opportunities, such as a wide range of offers, reliable payouts, compliance support, advanced tracking, and dedicated affiliate assistance.

Examples of CPA Networks with nutra offers:

  • Dr.Cash. It is a well-known CPA network that offers a wide range of nutra offers, including weight loss, beauty, and health-related products. Top offers are Flexosamine, Zeaxan and Exodermin.
Click to enlarge
  • CPA.House. The CPA network specializes in adult and health offers, making it a go-to network for nutra advertisers looking to promote products in these niches. Expert-approved nutra offers are Enlargement, Parazol and Eretron Aktiv.  
Click to enlarge

On top of that, you can find juicy offers in other affiliate networks:

  • Crakrevenue
  • MaxBounty
  • AdCombo
  • Everad
  • Traffic Light
  • ADVIDI.

Get into any and snatch the best deal!

Ad Formats for Nutra Advertising

The ideal ad format is supposed to engage the user instantly, encouraging them to purchase spontaneously. It is the emotion that fuels the purchase of nutra products. Based on this rationale, we picked up the most appropriate ad formats, eye-catching and captivating.

  • Push notifications. This format is excellent for reaching potential customers instantly and directly on their devices. They are non-intrusive and can tap into the emotional aspect, triggering immediate reactions;
  • Pop-ups and popunders. Pop-ups can grab the user’s attention, offering timely nutra promotions when they are browsing websites. They allow for enticing visuals and persuasive copy to engage emotionally with the audience. Popunders, reversely, display in the background and become visible when users close the main window. This can create a feeling of discovery and intrigue, fostering spontaneous decision-making;
  • Native. These ads blend harmoniously with the content of the platform they are displayed on, making them less disruptive and more likely to appeal to users’ emotions subtly;
  • In-page ads. The form of push notifications that are integrated directly into the content of a web page. In-page push notifications can be designed to align with the page’s topic and evoke an emotional response in line with the user’s interests.

Harness pharma advertising networks to enhance the effectiveness of your nutra offer campaigns. Ad networks offer several ad formats within a single platform and provide all the necessary tools and features for their setup: tracking integrations, advanced analytics, optimization options and more. Many of them are collected on allpushnetworks.com.

To learn more about advertising networks and other nutra traffic sources, check out our comprehensive article on the topic.

Best GEOs for Nutra Advertising 

The nutra vertical doesn’t offer one-size-fits-all marketing solutions to promote health products. However, there are 2 clear approaches on how to propel health offers, based on the GEO choice.

1. GEOs with an aging population – TOP: Japan, USA, EU countries

You can focus on GEOs where the population is aging – tier-1 and tier-2 countries. Health concerns are generally common among the elderly there.

Source: Statista

Using this approach, you can look for offers targeted to the following countries:

  • USA – advertise weight loss and food supplements, products for potency and prostatitis;
  • Japan – top offers in this GEO refer to collagen supplements for joint health, anti-aging cosmetics and green tea extracts;
  • Italy – Italians care about weight loss, heart issues, joint problems, parasites and fungus;
  • Germany – when choosing a nutra offer, pay attention to renowned cosmetic manufacturers and teeth-whitening products. 

The Dr.Cash affiliate network specializing in the vertical has published the complete list of the best nutra offer categories by country

Pros: 

    • There is a high concentration of elderly individuals burdened with health issues;

    • High payouts inherent to tier-1 and tier-2 offers;

Cons: 

    • Oversaturated nutra advertising market

    • Good level of medicine in developed countries, which may reduce the need for certain nutra products

2. Classic GEOs for Nutra – Asian countries 

The combination of a large population and cost-effective traffic makes Asian markets an appealing choice. But what sets this region apart is the unique potential it holds. In many tier-3 Asian countries, the healthcare infrastructure is not as advanced as in the West. This creates a fertile ground for promoting nutraceuticals. 

Top Asian GEOs for Nutra:

  • Bangladesh. In this GEO, herbal supplements, male enhancement products, and anti-aging cosmetics are highly regarded;
  • India. If you make a bet on India, try the following offers: herbal and ayurvedic products, vitamins, hair care supplements and male potency remedies;
  • Thailand. Hit the Thailand market with dietary and food supplements, men’s health products and remedies for parasites;
  • African regions. It’s a new promising GEO for Nutra! It’s better to target South Africa, Egypt, Côte d’Ivoire and Uganda. Well-converting niches are weight loss, beauty, eye health, joints and diabetes. 

Pros:

    • Tier-3 traffic is abundant and cost-effective

    • People are more open to the concept of supplements as they seek alternative solutions to their health concerns

    • Technologies are rapidly advancing in many Asian countries, but people are still relatively new to online advertising. This means that well-crafted, persuasive ads have a higher chance of resonating with the audience here, as opposed to other regions affected by ad fatigue

Cons:

    • Low payouts in the Asian market;

    • Some regions in Asia are known for higher levels of ad fraud and invalid traffic.

Tips on Compelling Nutra Campaigns: Targeting and Creatives

To successfully enter the nutra market, it’s essential to be willing to prolong the customer journey. Regarding nutra products, people need evidence to ensure product performance, especially when it comes at a higher price point. And even though this approach may not apply to every niche, the more information you provide about the product, the better. So, take advantage of the power of pre-landing pages to pique users’ interest.

Below, we will discuss some of the most effective approaches that work for push notifications.

Educational Content

Provide informative content alongside your ads. Educating your audience about the benefits of your nutra products can go a long way. The winning approach is to use pre-landing pages with health articles discussing issues related to the offer. 

Celebrities

Pre-landing page and creative for Nutra

The use of celebrity photos is a controversial but effective approach. Public figures enhance the credibility of the offer, which in turn garners trust from users. Challenges may arise due to offer restrictions and content guidelines of the advertising network chosen for running the campaign.

Inspiring stories

The approach is opposite to the previous one, but it’s just as hooky. A compelling advertising creative may feature before-and-after photos. 

A pre-landing page for an offer can consist of a success story about a triumphant recovery or weight loss journey. Reading the story of a person with a similar ailment who managed through the product, the user receives a sort of instruction – acquire the remedy to deal with the health issue similarly. 

Folk medicine vs. traditional healing

Nothing instills trust quite like doctors and nurses in white coats. When depictions of doctors are prohibited by offer terms, you can refer to their approval in the ad text. In the same vein, customer reviews convert fairly well.

On the flip side, many still trust folk remedies more than conventional treatments, particularly in tier-3 countries. So, if the advertised product contains natural extracts or something like that, you can highlight it in the creative. 

Europeans are likely to trust traditional medicine, so the best angle in this case is to depict doctors after all.

Nutra marketing ploys

Obviously, preparing pre-landing to prove product performance with research or articles about personal experience boosts the credibility of the offer. However, when you’re in a rush to launch your campaign ahead of the competition and reap the rewards of the offer ASAP, we have another solution for you. 

Create a landin-page, showcasing your product and outlining the benefits for your target audience. Afterward, spice it up with marketing tricks. You can add a countdown timer to your landing page to create a sense of urgency and also highlight the old price alongside the new discounted price to make the user feel like they’re saving.

The creative elements should be kept simple.

You can even display a preview of your landing page – sometimes, that’s sufficient. Before implementing this practice, make sure your text is readable and the image is high quality.

Final Recommendations

Nutra offers are distinguished by the payout model, GEO and product category. Likewise, they are different in terms of promotion techniques. However, there is one thing they all have in common: good ad text, emphasizing offer advantages and customer benefits. Feel free to exaggerate the merits of the product, because everyone’s doing it.

Keep in mind, that an extremely low rate can undo all the hard work. Thus, stick to the competitive bid to stay ahead of your rivals. In case you care about going over budget, resort to optimization features: automated rules and whitelists/blacklists. Refine your campaigns based on analytics data to maximize profits.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

Nutra is an all-year vertical, favored in many GEOs, even the most exotic ones. The niche appeals to many affiliates of all experience levels. Seasonal marketers appreciate the strong response for nutra products and substantial payouts while newbies are drawn to various GEO options with cost-effective traffic. So, if you wonder about the niche to try, Nutra is the winning solution anyway. 

This nutra advertising guide is an overview of the vertical for newcomers and experienced affiliates who want to expand their earning potential. You’ll know about the basics, offer types and powerful nutra ad strategies, along with the top GEO, creatives, and targeting options. 

What is Nutra in Affiliate Marketing

Nutra is a broad term encompassing plenty of offer types, all centered around the core of people’s welfare – health. However, it’s important to note that nutra offers are not medications but rather supplements and vitamins intended to improve or support health. In other words, they aim to help individuals become more resilient, strong, attractive, productive, or sexually active.

Nutra offers types:

  • Dietary supplements. They may comprise vitamins, minerals, herbal extracts, and other nutritional products designed to support specific health goals;
  • Weight loss products. These include supplements, meal replacements, and dietary plans aimed at helping individuals manage their weight;
  • Beauty supplements. Products designed to enhance skin, hair, and nail health;
  • Sports nutrition. These are products tailored to athletes and fitness enthusiasts, providing protein supplements, energy boosters, and recovery aids;
  • Specialized health products. Such products are available for specific health concerns, often chronic, such as arthritis or varicose veins;
  • Organic and natural products. Nutra offers that focus on natural and organic elements for health-conscious consumers;
  • Male health products. In this category, you can find products created specifically for men’s health issues, such as prostate health and testosterone boosters.

The list of nutra offers is far from exhaustive. Each area of health can have its own group of offers. The most popular categories are weight loss, and male enhancement (Adult Nutra). They remain popular year after year, despite the offer angles can change – folks crave new “secret methods” to hack their bodies all the time. 

Nutra Advertising Payment Models

You get paid for promoting nutra offers with these models:

  1. Cash on Delivery (COD);
  2. Trials;
  3. Straight Sale (SS).

So, let’s break it down for you.

1. Cash on Delivery (COD)

The “Cash on Delivery” model (COD) is a hit in Tier-2 and Tier-3 countries where online payments aren’t all that common. Here’s how it works: when a customer places an order, the affiliate program’s call center contacts them. Once the buyer confirms the order and pays for it upon delivery, you get your cut.

What you need to know: 
Align your ad scheduling with call center business hours to enhance customer support experiences. Otherwise, a customer may refuse to purchase, especially when they place an order out of emotion. The more time you give customers for decision-making, the higher the probability your lead change their mind. 

2. Trials

In this scenario, the user shares the card information upfront and orders a sample of the product without paying a dime. If they like what they receive, they’ll transfer the money and sign up for a monthly subscription. And guess what? You, the affiliate marketer, get a sweet commission for each successful purchase. But, here’s the catch – sometimes those leads don’t convert into paying customers.

3. Straight Sale (SS)

According to this model, the user pays for the product online, and you receive your commission right away. No waiting around for deliveries or trial periods. It’s a quick and straightforward process. So, the SS model is like a breeze of fresh air. No calls, no waiting, and no chasing payments. At the same time, it’s a more complicated model for generating income. 

These days, trials and direct sales are the popular kids on the block. As online shopping becomes more mainstream and the sale funnel gets shorter, many marketers are turning to them. You should, however, choose the pricing model that suits your experience best. Test the waters with different approaches to find what works for you.

Where to Find Nutra Offers

The most effective way to find nutra offers in affiliate marketing is to work with affiliate networks, specifically CPA networks. They provide diverse opportunities, such as a wide range of offers, reliable payouts, compliance support, advanced tracking, and dedicated affiliate assistance.

Examples of CPA Networks with nutra offers:

  • Dr.Cash. It is a well-known CPA network that offers a wide range of nutra offers, including weight loss, beauty, and health-related products. Top offers are Flexosamine, Zeaxan and Exodermin.
Click to enlarge
  • CPA.House. The CPA network specializes in adult and health offers, making it a go-to network for nutra advertisers looking to promote products in these niches. Expert-approved nutra offers are Enlargement, Parazol and Eretron Aktiv.  
Click to enlarge

On top of that, you can find juicy offers in other affiliate networks:

  • Crakrevenue
  • MaxBounty
  • AdCombo
  • Everad
  • Traffic Light
  • ADVIDI.

Get into any and snatch the best deal!

Ad Formats for Nutra Advertising

The ideal ad format is supposed to engage the user instantly, encouraging them to purchase spontaneously. It is the emotion that fuels the purchase of nutra products. Based on this rationale, we picked up the most appropriate ad formats, eye-catching and captivating.

  • Push notifications. This format is excellent for reaching potential customers instantly and directly on their devices. They are non-intrusive and can tap into the emotional aspect, triggering immediate reactions;
  • Pop-ups and popunders. Pop-ups can grab the user’s attention, offering timely nutra promotions when they are browsing websites. They allow for enticing visuals and persuasive copy to engage emotionally with the audience. Popunders, reversely, display in the background and become visible when users close the main window. This can create a feeling of discovery and intrigue, fostering spontaneous decision-making;
  • Native. These ads blend harmoniously with the content of the platform they are displayed on, making them less disruptive and more likely to appeal to users’ emotions subtly;
  • In-page ads. The form of push notifications that are integrated directly into the content of a web page. In-page push notifications can be designed to align with the page’s topic and evoke an emotional response in line with the user’s interests.

Harness pharma advertising networks to enhance the effectiveness of your nutra offer campaigns. Ad networks offer several ad formats within a single platform and provide all the necessary tools and features for their setup: tracking integrations, advanced analytics, optimization options and more. Many of them are collected on allpushnetworks.com.

To learn more about advertising networks and other nutra traffic sources, check out our comprehensive article on the topic.

Best GEOs for Nutra Advertising 

The nutra vertical doesn’t offer one-size-fits-all marketing solutions to promote health products. However, there are 2 clear approaches on how to propel health offers, based on the GEO choice.

1. GEOs with an aging population – TOP: Japan, USA, EU countries

You can focus on GEOs where the population is aging – tier-1 and tier-2 countries. Health concerns are generally common among the elderly there.

Source: Statista

Using this approach, you can look for offers targeted to the following countries:

  • USA – advertise weight loss and food supplements, products for potency and prostatitis;
  • Japan – top offers in this GEO refer to collagen supplements for joint health, anti-aging cosmetics and green tea extracts;
  • Italy – Italians care about weight loss, heart issues, joint problems, parasites and fungus;
  • Germany – when choosing a nutra offer, pay attention to renowned cosmetic manufacturers and teeth-whitening products. 

The Dr.Cash affiliate network specializing in the vertical has published the complete list of the best nutra offer categories by country

Pros: 

    • There is a high concentration of elderly individuals burdened with health issues;

    • High payouts inherent to tier-1 and tier-2 offers;

Cons: 

    • Oversaturated nutra advertising market

    • Good level of medicine in developed countries, which may reduce the need for certain nutra products

2. Classic GEOs for Nutra – Asian countries 

The combination of a large population and cost-effective traffic makes Asian markets an appealing choice. But what sets this region apart is the unique potential it holds. In many tier-3 Asian countries, the healthcare infrastructure is not as advanced as in the West. This creates a fertile ground for promoting nutraceuticals. 

Top Asian GEOs for Nutra:

  • Bangladesh. In this GEO, herbal supplements, male enhancement products, and anti-aging cosmetics are highly regarded;
  • India. If you make a bet on India, try the following offers: herbal and ayurvedic products, vitamins, hair care supplements and male potency remedies;
  • Thailand. Hit the Thailand market with dietary and food supplements, men’s health products and remedies for parasites;
  • African regions. It’s a new promising GEO for Nutra! It’s better to target South Africa, Egypt, Côte d’Ivoire and Uganda. Well-converting niches are weight loss, beauty, eye health, joints and diabetes. 

Pros:

    • Tier-3 traffic is abundant and cost-effective

    • People are more open to the concept of supplements as they seek alternative solutions to their health concerns

    • Technologies are rapidly advancing in many Asian countries, but people are still relatively new to online advertising. This means that well-crafted, persuasive ads have a higher chance of resonating with the audience here, as opposed to other regions affected by ad fatigue

Cons:

    • Low payouts in the Asian market;

    • Some regions in Asia are known for higher levels of ad fraud and invalid traffic.

Tips on Compelling Nutra Campaigns: Targeting and Creatives

To successfully enter the nutra market, it’s essential to be willing to prolong the customer journey. Regarding nutra products, people need evidence to ensure product performance, especially when it comes at a higher price point. And even though this approach may not apply to every niche, the more information you provide about the product, the better. So, take advantage of the power of pre-landing pages to pique users’ interest.

Below, we will discuss some of the most effective approaches that work for push notifications.

Educational Content

Provide informative content alongside your ads. Educating your audience about the benefits of your nutra products can go a long way. The winning approach is to use pre-landing pages with health articles discussing issues related to the offer. 

Celebrities

Pre-landing page and creative for Nutra

The use of celebrity photos is a controversial but effective approach. Public figures enhance the credibility of the offer, which in turn garners trust from users. Challenges may arise due to offer restrictions and content guidelines of the advertising network chosen for running the campaign.

Inspiring stories

The approach is opposite to the previous one, but it’s just as hooky. A compelling advertising creative may feature before-and-after photos. 

A pre-landing page for an offer can consist of a success story about a triumphant recovery or weight loss journey. Reading the story of a person with a similar ailment who managed through the product, the user receives a sort of instruction – acquire the remedy to deal with the health issue similarly. 

Folk medicine vs. traditional healing

Nothing instills trust quite like doctors and nurses in white coats. When depictions of doctors are prohibited by offer terms, you can refer to their approval in the ad text. In the same vein, customer reviews convert fairly well.

On the flip side, many still trust folk remedies more than conventional treatments, particularly in tier-3 countries. So, if the advertised product contains natural extracts or something like that, you can highlight it in the creative. 

Europeans are likely to trust traditional medicine, so the best angle in this case is to depict doctors after all.

Nutra marketing ploys

Obviously, preparing pre-landing to prove product performance with research or articles about personal experience boosts the credibility of the offer. However, when you’re in a rush to launch your campaign ahead of the competition and reap the rewards of the offer ASAP, we have another solution for you. 

Create a landin-page, showcasing your product and outlining the benefits for your target audience. Afterward, spice it up with marketing tricks. You can add a countdown timer to your landing page to create a sense of urgency and also highlight the old price alongside the new discounted price to make the user feel like they’re saving.

The creative elements should be kept simple.

You can even display a preview of your landing page – sometimes, that’s sufficient. Before implementing this practice, make sure your text is readable and the image is high quality.

Final Recommendations

Nutra offers are distinguished by the payout model, GEO and product category. Likewise, they are different in terms of promotion techniques. However, there is one thing they all have in common: good ad text, emphasizing offer advantages and customer benefits. Feel free to exaggerate the merits of the product, because everyone’s doing it.

Keep in mind, that an extremely low rate can undo all the hard work. Thus, stick to the competitive bid to stay ahead of your rivals. In case you care about going over budget, resort to optimization features: automated rules and whitelists/blacklists. Refine your campaigns based on analytics data to maximize profits.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

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