In many channels, betting is covered by the gambling category. Gambling and betting are also often combined into one vertical in the affiliate marketing industry as well. And it’s not casual: both of them stand for money-making games (very simplified). However, these are two inherently different verticals.
Let’s clarify the betting vertical meaning to fully understand this niche.
Betting vertical unites offers from affiliate marketers who collaborate with bookmakers providing services for betting. People usually bet on their favorite sports team teams before matches or events like the FIFA World Cup or Olympic Games.
Betting also covers alternatives to traditional competitions: esports and fantasy sports. These alternatives have gained massive popularity, attracting a diverse audience beyond traditional sports enthusiasts. During the pandemic, esports emerged as a popular alternative for many, offering a welcome respite as numerous traditional sports events were canceled due to lockdown restrictions.
The top esports competitions are League of Legend, ML:BB, Counter-Strike and Dota 2.
Betting encompasses 2 offer types: Sports and Esports.
Sports Betting advertising revolves around traditional sports events. The most popular sports for Betting are football, baseball, cricket, tennis and horse racing.
Esports Betting focuses on competitive video gaming. The potential for betting in esports is constantly growing as the number of gamers and enthusiasts continues to elevate.
Click the picture to enlarge:
Affiliates have the opportunity to dive into this booming niche by forming partnerships with bookmakers and online betting platforms.
Partners offer advertisers collaboration terms based on the next pricing models:
The CPA model will be preferable for affiliates who are long to earn money quickly. Experienced marketers can try to use the Revshare model provided that they don’t hope to get rich in a moment. The hybrid model offers an optimal approach for passive income generation.
Look at what advertising channels are popular for betting ads.
Sports betting ads fall under the category of gambling-related content according to Google Ads policy. Apart from the fact that advertisers should have the license to run betting campaigns across some geos, they must be certified by Google Ads as well. Despite all limitations, Google backs responsible advertisers who promote betting businesses in compliance with the rules.
While Google, the owner of YouTube, imposes similar requirements for betting offers across both platforms, there’s a subtle yet important distinction: while gambling offers are not permitted to be displayed at the top of the YouTube homepage, ads for sports betting are allowed in this prime spot.
Facebook and Instagram don’t directly allow betting advertising. Affiliates have to get permission from the Meta platform and adhere to the age and country restrictions to advertise betting offers. Just like Meta platforms, Twitter requires permission from the account team to promote betting offers.
As opposed to most social networks, TikTok and Telegram don’t give the green light to betting advertising at all.
Bloggers can help out with betting advertising as many people tend to trust opinion leader endorsements. This way, affiliate marketers can promote their offers on popular social networks. Difficulties can come with finding bloggers who support the betting industry.
Push ad networks have already cooperated with publishers who are willing to place the ads on their websites. Thanks to the platforms, marketers can launch ad campaigns on multiple betting push traffic sources at once instead of searching for site owners and offering them collaboration independently. Moreover, there is almost no restriction on betting advertising in the ad networks, which makes them a very appealing option for affiliates.
Users get push ads in the form of notifications about private messages. Notifications ads appear on the device screens, whether the user is online or not. They are 100% visible and don’t irritate users at the same time. Advertisers can struggle with ad fatigue by push format as users still don’t get tired of notifications ads. So, needless to say, push ads are marked by a much higher CTR than other types of advertising.
Unlike social networks, there is no interest-based targeting option while tweaking a push campaign. The good news is that site visitors subscribed to notifications themselves, which means advertisers get the most devoted audience.
Selecting the right geographic locations for betting advertising depends on the specific offer and target audience preferences.
Some top GEOs for betting offers include:
Here are some best practices for crafting impactful creatives.
Incorporate vibrant colors, high-quality images, and engaging graphics that capture attention. Besides, it would be very appropriate to use images of pretty girls for betting offers since most of the target audience is men.
Highlight the potential rewards of betting, showcasing the excitement and enjoyment they offer. Specify the exact amount of discounts and bonuses in numbers, so that your offer is credible and clear.
Directly communicate what action users should take, such as “Join Now,” “Bet Today” or “Claim Your Bonus.”
Create a sense of urgency and convey the limited time availability of the event, by incorporating a compelling showtime countdown or other limit options. Utilize sports-themed creatives to resonate with the target audience based on popular sports in the target GEOs. Images of famous athletes can boost your ROI many times.
In addition to traditional advertising methods, partnerships with sports teams, leagues, and events have become a key strategy. These partnerships not only enhance brand visibility but also offer exclusive content and betting opportunities, further engaging fans and driving participation.
To maximize the effectiveness of your betting ad campaigns and drive quality traffic to your offers, care about the landing page you redirect users that click your ad. Landing pages should entice users with an engaging visual look and feel, easy-to-use interface and mobile-friendly design. Use compelling headlines, clear calls-to-action, and persuasive content to encourage visitors to take the desired action.
Here are some successful landing pages. Adopt these betting advertising ideas when promoting your offers.
You certainly won’t miss the mark if you’re tailored to the current event. However, you can experiment with different creatives within the approach at the same time. It’s recommended to test 5 creatives at least, no matter the tactics you implement. You never know what’s going to work: images of renowned athletes or hot girls with soccer balls in their hands, for example.
In many channels, betting is covered by the gambling category. Gambling and betting are also often combined into one vertical in the affiliate marketing industry as well. And it’s not casual: both of them stand for money-making games (very simplified). However, these are two inherently different verticals.
Let’s clarify the betting vertical meaning to fully understand this niche.
Betting vertical unites offers from affiliate marketers who collaborate with bookmakers providing services for betting. People usually bet on their favorite sports team teams before matches or events like the FIFA World Cup or Olympic Games.
Betting also covers alternatives to traditional competitions: esports and fantasy sports. These alternatives have gained massive popularity, attracting a diverse audience beyond traditional sports enthusiasts. During the pandemic, esports emerged as a popular alternative for many, offering a welcome respite as numerous traditional sports events were canceled due to lockdown restrictions.
The top esports competitions are League of Legend, ML:BB, Counter-Strike and Dota 2.
Betting encompasses 2 offer types: Sports and Esports.
Sports Betting advertising revolves around traditional sports events. The most popular sports for Betting are football, baseball, cricket, tennis and horse racing.
Esports Betting focuses on competitive video gaming. The potential for betting in esports is constantly growing as the number of gamers and enthusiasts continues to elevate.
Click the picture to enlarge:
Affiliates have the opportunity to dive into this booming niche by forming partnerships with bookmakers and online betting platforms.
Partners offer advertisers collaboration terms based on the next pricing models:
The CPA model will be preferable for affiliates who are long to earn money quickly. Experienced marketers can try to use the Revshare model provided that they don’t hope to get rich in a moment. The hybrid model offers an optimal approach for passive income generation.
Look at what advertising channels are popular for betting ads.
Sports betting ads fall under the category of gambling-related content according to Google Ads policy. Apart from the fact that advertisers should have the license to run betting campaigns across some geos, they must be certified by Google Ads as well. Despite all limitations, Google backs responsible advertisers who promote betting businesses in compliance with the rules.
While Google, the owner of YouTube, imposes similar requirements for betting offers across both platforms, there’s a subtle yet important distinction: while gambling offers are not permitted to be displayed at the top of the YouTube homepage, ads for sports betting are allowed in this prime spot.
Facebook and Instagram don’t directly allow betting advertising. Affiliates have to get permission from the Meta platform and adhere to the age and country restrictions to advertise betting offers. Just like Meta platforms, Twitter requires permission from the account team to promote betting offers.
As opposed to most social networks, TikTok and Telegram don’t give the green light to betting advertising at all.
Bloggers can help out with betting advertising as many people tend to trust opinion leader endorsements. This way, affiliate marketers can promote their offers on popular social networks. Difficulties can come with finding bloggers who support the betting industry.
Push ad networks have already cooperated with publishers who are willing to place the ads on their websites. Thanks to the platforms, marketers can launch ad campaigns on multiple betting push traffic sources at once instead of searching for site owners and offering them collaboration independently. Moreover, there is almost no restriction on betting advertising in the ad networks, which makes them a very appealing option for affiliates.
Users get push ads in the form of notifications about private messages. Notifications ads appear on the device screens, whether the user is online or not. They are 100% visible and don’t irritate users at the same time. Advertisers can struggle with ad fatigue by push format as users still don’t get tired of notifications ads. So, needless to say, push ads are marked by a much higher CTR than other types of advertising.
Unlike social networks, there is no interest-based targeting option while tweaking a push campaign. The good news is that site visitors subscribed to notifications themselves, which means advertisers get the most devoted audience.
Selecting the right geographic locations for betting advertising depends on the specific offer and target audience preferences.
Some top GEOs for betting offers include:
Here are some best practices for crafting impactful creatives.
Incorporate vibrant colors, high-quality images, and engaging graphics that capture attention. Besides, it would be very appropriate to use images of pretty girls for betting offers since most of the target audience is men.
Highlight the potential rewards of betting, showcasing the excitement and enjoyment they offer. Specify the exact amount of discounts and bonuses in numbers, so that your offer is credible and clear.
Directly communicate what action users should take, such as “Join Now,” “Bet Today” or “Claim Your Bonus.”
Create a sense of urgency and convey the limited time availability of the event, by incorporating a compelling showtime countdown or other limit options. Utilize sports-themed creatives to resonate with the target audience based on popular sports in the target GEOs. Images of famous athletes can boost your ROI many times.
In addition to traditional advertising methods, partnerships with sports teams, leagues, and events have become a key strategy. These partnerships not only enhance brand visibility but also offer exclusive content and betting opportunities, further engaging fans and driving participation.
To maximize the effectiveness of your betting ad campaigns and drive quality traffic to your offers, care about the landing page you redirect users that click your ad. Landing pages should entice users with an engaging visual look and feel, easy-to-use interface and mobile-friendly design. Use compelling headlines, clear calls-to-action, and persuasive content to encourage visitors to take the desired action.
Here are some successful landing pages. Adopt these betting advertising ideas when promoting your offers.
You certainly won’t miss the mark if you’re tailored to the current event. However, you can experiment with different creatives within the approach at the same time. It’s recommended to test 5 creatives at least, no matter the tactics you implement. You never know what’s going to work: images of renowned athletes or hot girls with soccer balls in their hands, for example.
