Top push ad networks

Ad Network

Anna Mardas
01 May 2024

Ad networks play a critical role in affiliate marketing by acting as intermediaries between advertisers and publishers.

Here’s a breakdown of ad networks definition are and some key sections to explore this topic thoroughly.

What is an Advertising Network

Ad networks are platforms that aggregate ad inventories from multiple publishers and offer them to advertisers. These networks facilitate the buying and selling of ad spaces, making it easier for advertisers to reach their desired audiences across various publishers with a single campaign setup. For publishers, ad networks help fill their available spaces with ads, ensuring they maximize their revenue potential.

To summarize, ad networks help meet the needs of both sides:

  • Publishers who have their own traffic and want to monetize it;
  • Affiliate marketers who want to get a portion of the revenue made from a promoted offer.

How does an ad network work

Push ads networks aggregate many site owners in one place, giving access to a great amount of traffic for advertisers. 

Push ads networks aggregate many site owners in one place, giving access to a great amount of traffic for advertisers. 

Subscribers lists are the largest traffic source in any ad platform. Each list can include several publishers. And accordingly, each publisher can have either one site or multiple ones.

Advantages of using advertising networks

Here are the top benefits of ad networks:

  • Variety of ad formats. From push notifications to popunders and native ads, advertising networks offer a multitude of formats. This variety allows marketers to experiment and find the most effective way to reach their audience;
  • Ready-made promotional materials. A notable advantage is that advertisers often share ready-made landing pages, meaning you can focus on campaign optimization rather than building content from scratch. This makes ad networks an ideal point to start affiliate marketing;
  • Low cost per click (CPC). Ad networks provide low CPC, meaning you can reach more people without spending a lot. This is great for those on a tight budget or just starting out;
  • Ease of use. Using intuitive platforms, advertising networks make it easy for beginners to launch campaigns without technical knowledge. Moreover, many ad platforms have personal manager services and 24/7 support;
  • Targeted reach. Advanced targeting options enable you to reach specific demographics, and device parametres, increasing the likelihood of conversion.

Certain verticals perform exceptionally well within advertising networks, including but not limited to health and wellness, finance, dating, and e-commerce. These sectors offer high engagement and conversion potential due to their broad appeal and consumer interest.

Why Joining an Ad Network is Worth? 

Ad network integration offers full service for creating campaigns, not limited to only the collection of subscriber databases. These are multiple targeting options, subscribers lists prepared for particular verticals, optimization tools and other perks. 

Benefits provided by networks:

  • Wide range of targeting settings. Different targeting options help to engage the right audience, while the easy workflow makes the process of running campaigns even more convenient;
  • Traffic verification. The majority of push ads networks use tools for verifying their traffic to filter out fraudulent or low-quality sources;
  • Onboarding and support. Each new member of an ad network can get help from an account manager who will guide through all stages of running push ads;
  • Integration with trackers. Push notification ad networks allow their clients to add postback URL generated by any tracking system they integrated with. It’s a great advantage for advertisers because they don’t have to come up with ways of integrating their campaigns with trackers;
  • Optimization tools. Any ad platform is the ad inventory in the first place. Various platform features help to optimize the campaign and define profitable targeting and creative bundles;
  • Traffic insights. Ad networks provide their clients with actual statistics on traffic volumes according to GEO, devices, and other targeting characteristics;
  • Multiformat. Not only can ad platforms provide push format, but they offer other ways to advertise, for example, popunders, direct click, banners, and native ads.

Often publishers go to networks because they are looking for a more universal solution than just the plugin for collecting subscriptions. As far as marketers, they benefit from a great amount of traffic and multiple tools for optimization. 

Examples of Ad Networks

RichAds is a distinguished platform, delivering over 5 billion impressions daily. This ad network carries out an extensive traffic verification process to guarantee that your ads are viewed by genuine users, not bots. Besides, their sophisticated optimization features, such as automated rules, white- and blacklists, Target CPA, and Microbidding, aid you in enhancing your campaigns and boosting their efficacy. 


Adsterra_promo_code

Adsterra is famous for its exclusive Social Bar format, offering the ability to create highly interactive and customizable ads. The ad network also efficiently provides quick campaign approval, allowing advertisers to initiate their campaigns without unnecessary delays.

The platform equips advertisers with several features. They can employ up to 15 creatives for A/B testing, use custom bids, and apply white- and blacklists for improved targeting. The self-serve ad platform is highly automated and user-friendly, simplifying campaign management. 


AdProfex is a cutting-edge ad network packed with all the necessary features for advertisers, affiliates and publishers. The network has an ad inventory for running push notifications and native ads. The total traffic volume amounts to 330 million impressions per day. On average, the ad network generates 20 million conversions and acquires 588 million daily users. 

Top Ad Formats in Ad Networks

Push notifications (including in-page push), pop ads, and direct click ads (domain redirect) are among the advertising formats that work well with many affiliate marketing niches. These formats have their own advantages, since when they are used, no special restrictions are imposed on advertising, compared to other traffic sources.

Classic push ads and in-page push

Push notifications play a pivotal role in advertising. These notifications directly reach users, capturing their attention with compelling headlines, personalized content, and enticing incentives. Users need to subscribe to receive push notifications

Push ads examples (desktop/mobile)

The format gaining momentum as a highly effective advertising format is an in-page push ads. They appear within the user’s browser, delivering relevant information and promotional content. They offer a non-intrusive way to engage users and don’t require a subscription. 

In-page push ads examples (desktop/mobile)

Advertisers can use both push and in-page push notifications to enhance their gambling advertising strategies.

Pop ads

Pop ads also known as pop-up ads or pop-up windows, is also a viable format for gambling advertising. These ads appear in separate windows or tabs, typically triggered when a user clicks on a link or interacts with a website. Pop ads can deliver targeted messages and promotions to users, providing an opportunity for increased engagement.

Sample of a pop ad

Direct click ads

Direct click ads show up when the user makes a mistake while entering their search queries. Interestingly, these misguided users tend to be highly engaged, as they are actively searching for something specific. This presents a unique opportunity for advertisers, as these users are particularly receptive to relevant advertisements in their current mindset.

Direct click ad format

These formats are offered by many ad networks, which provide a plethora of tools to configure ad campaigns. Moreover, ad networks boast a vast subscriber base for push notif

How to Choose an Ad Network: Main Criteria

The diversity of ad networks puzzles many advertisers. This choice is made easier if you know what you need to pay attention to.

  • Provided push formats. The more ad formats, the more possibilities for earning you can get as an advertiser;
  • Offered traffic volumes. Evaluate the traffic volumes of the platform to imagine what result you can count on. Usually, ad networks specify general data about their current volumes on their main page. You can pay attention to daily impressions at first, and then find more accurate analytics on GEOs;
  • Traffic verification system. Ad fraud prevention is a must for any ad platform that wants to stay competitive. Check whether the ad network uses tools for traffic verification before start cooperating with it;
  • Rules and limitations. Even though the push ads are loyal for many offers, limitations to ads come with the content policy of each network. This is especially true for Adult. If you promote the adult offers, pay attention to what verticals are allowed in networks;
  • Available targeting options. A wide range of target options is a great potential for optimization. You will be able to reach high CRs due to the chance of discovering and excluding inefficient combinations;
  • Optimization features. Tools for optimization help to automatize working with push ads and maximize your profits. Since ad networks have a lot of setting options, the more optimization features the better; 
  • Additional services. Even though all ad networks are self-serve platforms, many of them provide service that involves support at all stages of the launch of push ads or even fully management of campaigns. If you are interested in such a type of cooperation, choose ad software where personal managers are.

Related Articles:

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

Ad networks play a critical role in affiliate marketing by acting as intermediaries between advertisers and publishers.

Here’s a breakdown of ad networks definition are and some key sections to explore this topic thoroughly.

What is an Advertising Network

Ad networks are platforms that aggregate ad inventories from multiple publishers and offer them to advertisers. These networks facilitate the buying and selling of ad spaces, making it easier for advertisers to reach their desired audiences across various publishers with a single campaign setup. For publishers, ad networks help fill their available spaces with ads, ensuring they maximize their revenue potential.

To summarize, ad networks help meet the needs of both sides:

  • Publishers who have their own traffic and want to monetize it;
  • Affiliate marketers who want to get a portion of the revenue made from a promoted offer.

How does an ad network work

Push ads networks aggregate many site owners in one place, giving access to a great amount of traffic for advertisers. 

Push ads networks aggregate many site owners in one place, giving access to a great amount of traffic for advertisers. 

Subscribers lists are the largest traffic source in any ad platform. Each list can include several publishers. And accordingly, each publisher can have either one site or multiple ones.

Advantages of using advertising networks

Here are the top benefits of ad networks:

  • Variety of ad formats. From push notifications to popunders and native ads, advertising networks offer a multitude of formats. This variety allows marketers to experiment and find the most effective way to reach their audience;
  • Ready-made promotional materials. A notable advantage is that advertisers often share ready-made landing pages, meaning you can focus on campaign optimization rather than building content from scratch. This makes ad networks an ideal point to start affiliate marketing;
  • Low cost per click (CPC). Ad networks provide low CPC, meaning you can reach more people without spending a lot. This is great for those on a tight budget or just starting out;
  • Ease of use. Using intuitive platforms, advertising networks make it easy for beginners to launch campaigns without technical knowledge. Moreover, many ad platforms have personal manager services and 24/7 support;
  • Targeted reach. Advanced targeting options enable you to reach specific demographics, and device parametres, increasing the likelihood of conversion.

Certain verticals perform exceptionally well within advertising networks, including but not limited to health and wellness, finance, dating, and e-commerce. These sectors offer high engagement and conversion potential due to their broad appeal and consumer interest.

Why Joining an Ad Network is Worth? 

Ad network integration offers full service for creating campaigns, not limited to only the collection of subscriber databases. These are multiple targeting options, subscribers lists prepared for particular verticals, optimization tools and other perks. 

Benefits provided by networks:

  • Wide range of targeting settings. Different targeting options help to engage the right audience, while the easy workflow makes the process of running campaigns even more convenient;
  • Traffic verification. The majority of push ads networks use tools for verifying their traffic to filter out fraudulent or low-quality sources;
  • Onboarding and support. Each new member of an ad network can get help from an account manager who will guide through all stages of running push ads;
  • Integration with trackers. Push notification ad networks allow their clients to add postback URL generated by any tracking system they integrated with. It’s a great advantage for advertisers because they don’t have to come up with ways of integrating their campaigns with trackers;
  • Optimization tools. Any ad platform is the ad inventory in the first place. Various platform features help to optimize the campaign and define profitable targeting and creative bundles;
  • Traffic insights. Ad networks provide their clients with actual statistics on traffic volumes according to GEO, devices, and other targeting characteristics;
  • Multiformat. Not only can ad platforms provide push format, but they offer other ways to advertise, for example, popunders, direct click, banners, and native ads.

Often publishers go to networks because they are looking for a more universal solution than just the plugin for collecting subscriptions. As far as marketers, they benefit from a great amount of traffic and multiple tools for optimization. 

Examples of Ad Networks

RichAds is a distinguished platform, delivering over 5 billion impressions daily. This ad network carries out an extensive traffic verification process to guarantee that your ads are viewed by genuine users, not bots. Besides, their sophisticated optimization features, such as automated rules, white- and blacklists, Target CPA, and Microbidding, aid you in enhancing your campaigns and boosting their efficacy. 


Adsterra_promo_code

Adsterra is famous for its exclusive Social Bar format, offering the ability to create highly interactive and customizable ads. The ad network also efficiently provides quick campaign approval, allowing advertisers to initiate their campaigns without unnecessary delays.

The platform equips advertisers with several features. They can employ up to 15 creatives for A/B testing, use custom bids, and apply white- and blacklists for improved targeting. The self-serve ad platform is highly automated and user-friendly, simplifying campaign management. 


AdProfex is a cutting-edge ad network packed with all the necessary features for advertisers, affiliates and publishers. The network has an ad inventory for running push notifications and native ads. The total traffic volume amounts to 330 million impressions per day. On average, the ad network generates 20 million conversions and acquires 588 million daily users. 

Top Ad Formats in Ad Networks

Push notifications (including in-page push), pop ads, and direct click ads (domain redirect) are among the advertising formats that work well with many affiliate marketing niches. These formats have their own advantages, since when they are used, no special restrictions are imposed on advertising, compared to other traffic sources.

Classic push ads and in-page push

Push notifications play a pivotal role in advertising. These notifications directly reach users, capturing their attention with compelling headlines, personalized content, and enticing incentives. Users need to subscribe to receive push notifications

Push ads examples (desktop/mobile)

The format gaining momentum as a highly effective advertising format is an in-page push ads. They appear within the user’s browser, delivering relevant information and promotional content. They offer a non-intrusive way to engage users and don’t require a subscription. 

In-page push ads examples (desktop/mobile)

Advertisers can use both push and in-page push notifications to enhance their gambling advertising strategies.

Pop ads

Pop ads also known as pop-up ads or pop-up windows, is also a viable format for gambling advertising. These ads appear in separate windows or tabs, typically triggered when a user clicks on a link or interacts with a website. Pop ads can deliver targeted messages and promotions to users, providing an opportunity for increased engagement.

Sample of a pop ad

Direct click ads

Direct click ads show up when the user makes a mistake while entering their search queries. Interestingly, these misguided users tend to be highly engaged, as they are actively searching for something specific. This presents a unique opportunity for advertisers, as these users are particularly receptive to relevant advertisements in their current mindset.

Direct click ad format

These formats are offered by many ad networks, which provide a plethora of tools to configure ad campaigns. Moreover, ad networks boast a vast subscriber base for push notif

How to Choose an Ad Network: Main Criteria

The diversity of ad networks puzzles many advertisers. This choice is made easier if you know what you need to pay attention to.

  • Provided push formats. The more ad formats, the more possibilities for earning you can get as an advertiser;
  • Offered traffic volumes. Evaluate the traffic volumes of the platform to imagine what result you can count on. Usually, ad networks specify general data about their current volumes on their main page. You can pay attention to daily impressions at first, and then find more accurate analytics on GEOs;
  • Traffic verification system. Ad fraud prevention is a must for any ad platform that wants to stay competitive. Check whether the ad network uses tools for traffic verification before start cooperating with it;
  • Rules and limitations. Even though the push ads are loyal for many offers, limitations to ads come with the content policy of each network. This is especially true for Adult. If you promote the adult offers, pay attention to what verticals are allowed in networks;
  • Available targeting options. A wide range of target options is a great potential for optimization. You will be able to reach high CRs due to the chance of discovering and excluding inefficient combinations;
  • Optimization features. Tools for optimization help to automatize working with push ads and maximize your profits. Since ad networks have a lot of setting options, the more optimization features the better; 
  • Additional services. Even though all ad networks are self-serve platforms, many of them provide service that involves support at all stages of the launch of push ads or even fully management of campaigns. If you are interested in such a type of cooperation, choose ad software where personal managers are.

Related Articles:

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.