Behind the term, PPC ad networks stand for completely different traffic sources. Here are Google Ads, social media and push ad networks. These traffic sources vary on the target audience, rules and mechanisms for launching ad campaigns, but what they have in common is a lucrative cost model for purchasing traffic – pay-per-click (PPC) or, alternatively, cost-per-click (CPC).
When we talk about PPC networks, we’re looking at a powerful tool in the digital advertising realm. It’s essentially a bridge that connects advertisers with potential spaces where their ads can appear.
Let’s break it down into simpler terms.
PPC stands for Pay-Per-Click, a model where advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to earn those visits organically. Think of it as a straightforward approach to driving targeted traffic to your offerings.
A PPC platform serves as an intermediary that links advertisers with websites that are willing to host advertisements. These networks manage a vast range of publishers, making it easier for advertisers to reach their desired audience without having to negotiate directly with individual websites. It simplifies the process, allowing marketers to focus more on optimizing their campaigns rather than the logistics of ad placement.
Why use a PPC ad network:
Introduced to the top PPC ad networks for your promotions. You might have known about such storied ad networks like Google and Facebook. They’re the first thing we talk about. On the flipside, there are many ad networks that fly under the radar, yet offer equally potent opportunities for your campaigns. These lesser-known sources of traffic often come with a lower cost per click (CPC), thanks to reduced competition. However, the success of advertising campaigns on these platforms can greatly depend on their specific focus: the verticals and GEOs they target.
If the budget is your pain spot or you have another reason to save money on advertising, move to the article featuring top ad networks with cheap traffic.
Google Ads, formerly known as Google AdWords, stands as the largest and most popular PPC (CPC) ad network, facilitating access to massive audiences through Google’s search engine and its vast network of partner websites. Advertisers can target users based on keywords, interests, and behaviors, allowing for highly targeted campaigns. The platform supports a variety of ad formats, including text-based search ads, graphic display ads, YouTube video ads, and product shopping ads. Google Ads is ideal for businesses seeking extensive reach and precise targeting.
Facebook Ads operates within the world’s largest social network, offering robust targeting options that leverage extensive user data, including demographics, interests, and behaviors. This network is particularly effective for B2C marketing, enabling brands to connect with potential customers in a highly personalized manner. The platform supports a myriad of creative ad formats and is designed to enhance user engagement and drive high-quality leads.
RichAds is a performance-driven advertising network specializing in push, popunder, direct click, and native ads. Tailored for affiliate marketers and direct advertisers, it offers high-quality traffic across various niches, including Gambling, Betting, Adult, Nutra and Dating. RichAds is known for its precise targeting capabilities covering mobile settings and advanced optimization features. According to inside scoop, their Performance Mode feature facilitates boosting conversion rates by a staggering 253%.
Besides their advertising platform, they also deeply support the affiliate marketing community. They host webinars, stay active on social media and YouTube, join discussions, hit up conferences, and share handy tips on their blogs. It’s all about giving affiliates the tools and knowledge to rock their campaigns.
PropellerAds is an innovative ad networks known for embracing AI-powered algorithms, which allows for boosting conversions, campaign setup automation and saving money. One of the PropellerAds features – CPA Goal bidding system – can diminish traffic costs by up to 40% in comparison with traditional manual bidding models. The platform also offers exclusive targeting for push notifications, based on recent user activity (High, Medium, Low), gender and audience interests. By segmenting users based on their interactions with your initial push ads, you can create tailored retargeting campaigns by segmenting users based on their actions.
The network sets clear boundaries, particularly with restrictions on adult content offers. Its forte lies in categories such as E-commerce, Betting, Gambling, and Sweepstakes.
Push.House is a remarkable PPC ad network, conspicuous by its unparalleled coverage of 14 billion impressions daily. The network serves advertisers only, not publishers. Their push traffic originates from direct and third-party sources. Sources cover 180 GEOs, predominantly tier-3 countries – India, Bangladesh, Indonesia and the Philippines. Advertisers using the platform have access to a free spy tool – Spy.House – and many integrated trackers. Another product Push.House clients can handle is CPA.House, an affiliate network.
Campaign optimization involves advanced targeting settings, such as Microbidding and Whitelists/Blacklists. As a point to note, Subscription Age is a valuable option for optimizing the campaign at the beginning. For better performance, advertisers also can capitalize on the retargeting feature.
LinkedIn Ads operates as a powerhouse in the professional networking sphere, making it an unparalleled traffic source for B2B marketing and affiliate marketers focusing on professional services, SaaS, or B2B products. Leveraging LinkedIn’s vast network of professionals, businesses can target potential customers based on job title, industry, company size, and professional interests. This level of specificity ensures that ads are shown to decision-makers and influencers within the relevant sectors.
ClickAdu began its journey as a pop ad network, opening its doors in 2014. Over the course of a decade, the company has grown from an ordinary pop ad network to a major multi-format platform. Today, the ad platform serves 5,8 billion ad impressions daily and cooperates with 3500+ publishers whose websites are rigorously screened. Traffic originates mainly from the United States, India, Germany, and Vietnam. Push traffic is in the highest demand, generating 3,3 billion impressions every day.
The ad network encompasses audiences from YouTube and Google, in addition to those from publishers’ websites. Further, the availability of various ad formats makes it possible to drive traffic that is hard to get. Specifically, we are talking about getting access to Anti-AdBlock zones and reaching an iOS audience.
Adsterra is a global ad network renowned for prioritizing partner care. Esteemed for its exceptional traffic quality and a comprehensive knowledge base, the network demonstrates an impressive level of expertise within its team. Working with over 28,000 publishers, Adsterra caters to a diverse range of websites, from mainstream to niche categories, welcoming all types of traffic.
A standout feature of Adsterra is its innovative ad format, the Social Bar. This versatile format includes a variety of PPC ad options, such as animated coupons, video bars, and classic in-page push ads. The network boasts that Social Bar push ads can potentially increase CTRs by up to 30 times. By leveraging optimization tools like whitelists and custom bids, advertisers can significantly enhance their campaign performance.
MyBid is a fully-managed platform ad network designed to serve publishers and affiliate marketers of all skill levels. Beginners can delegate the management of their campaigns to experts if they don’t feel skilled enough yet. Meanwhile, experienced affiliates can save time and focus more on strategic decisions by turning to the ad network for campaign management. The MyBid team will customize the campaign, including making creatives, on their own. Before running the campaign, the manager and client discuss details.
The company has grown from a marketing agency to an international campaign since 2020. Today, ad reach of MyBid is 5 billion impressions daily from 200+ countries. The company attracts significant traffic from key markets like the USA, Canada, the UK, Germany, and Australia, as well as from a variety of tier-2 and tier-3 countries. Niches that are flourishing are Adult, Dating, Gambling&Betting and VPN&Antivirus.
The company isn’t about to rest on its laurels. They are gearing up to launch our very own CPA network soon.
Founded in 2019 and based in Lisbon, Traffic Nomads is a performance-driven ad network that leverages the expertise of dedicated media buyers with over 10 years of experience. This team ensures advertisers receive not just any traffic, but high-converting traffic, thanks to exclusive sources, advanced bidding models, and a precise targeting algorithm. Beyond its core offerings, Traffic Nomads equips advertisers with advanced campaign optimization tools, including whitelists/blacklists and smart bidding functionalities.
The network facilitates direct traffic purchases from publishers in both Mainstream and Adult channels, making sure ads reach the most appropriate audiences. Additionally, Traffic Nomads manages a substantial push notification database, encompassing 50 million users. This cohesive ecosystem offers affiliate marketers a seamless and effective avenue for enhancing their PPC ad campaigns, bridging innovative ad solutions with direct publisher access.
HilltopAds emerges as a distinctive UK-based ad network, renowned for its dedication to advanced advertising technology and housed on its own server. It supports diverse ad formats like popunders, banners, and video ads, utilizing a Real-Time Bidding system to access a wide ad inventory. Impressively, it achieves 73 billion impressions monthly, catering to tier-1 countries and continents worldwide.
A noteworthy platform feature, Automatic Optimization, allows users to fine-tune campaigns based on key metrics to improve ROI and performance. Additionally, HilltopAds provides a multilingual interface in 10 languages, catering to a global audience and ensuring ease of use for advertisers and publishers. Through direct publisher partnerships and anti-fraud mechanisms, it guarantees high-quality, secure traffic.
Launched in 2019, ADxAD is one of the best PPC ad networks. It has quickly become a key player in the Asian advertising sector, distinguishing itself by specializing in both tier-1 and tier-3 traffic. It provides an extensive range of advertising solutions, from pop and banner ads to push and native advertising, designed to meet the comprehensive needs of its diverse clientele.
Through strategic partnerships with over 3000 advertisers and 500 publishers, ADxAD’s network covers over 240 countries across the globe, generating over 3 billion ad impressions per day. This expansive reach is particularly effective in regions such as Japan, Vietnam, India, Taiwan, and the United States, among others.
ADxAD not only facilitates a broad spectrum of traffic types – including mainstream, social networking, and member area traffic – but also prides itself on the quality and safety of the traffic it generates. The network’s affiliations with top industry names, such as EroAdvertising and Exoclick, underscore its commitment to delivering premium traffic. Specializing in sectors like Dating, Adult, and increasingly Finance, ADxAD leverages its strategic insights and market presence to drive success in high-conversion areas.
By 2024, EZmob had established itself as a pivotal force in affiliate marketing, mastering the art of push and in-page push ads through a cost-per-click (CPC) model. Now, this platform commands attention with 3 billion monthly impressions, strategically aligning ads with their target audience for maximum impact. It boasts a broad network of publishers and reaches across 220 GEOs, dedicating its resources solely to advertisers for expansive global exposure.
EZmob records significant ad volumes in crucial markets, with push notification and popunders leading in the USA. The platform shines in sectors such as Mobile Content, Finance (Crypto), Sweepstakes, Nutra and Gambling. As EZmob uses powerful protection tools: The Media Trust, FraudScore, and Pixalate, all traffic on the platform should be safe.
RollerAds has quickly become a heavyweight in affiliate marketing since its 2019 launch, boasting an impressive network with over 10,000 direct publishers and churning out 2 billion daily impressions. The platform’s mix of ad formats, including push ads, in-page push, calendar notifications, and popunders, really offers something for every advertiser out there.
The numbers speak volumes: RollerAds isn’t just about breadth but also depth, having achieved 11+ million conversions and generating over 620 billion impressions. This massive scale underscores their global reach, catering to the needs of advertisers from 200 countries. What’s more, RollerAds keeps it real with a $50 entry point, making it accessible for a wide range of advertising budgets.
RollerAds is a highly-effective advertising platform with an emphasis on mainstream verticals and quality traffic from strategic regions like the US, LATAM, Europe, and Asia.
Galaksion, launched in 2014 and based in Riga, has swiftly climbed the ranks in the affiliate marketing world, now boasting an impressive 30 billion impressions each month. This growth spurt from a private network to a public self-service platform opens up a lot of advertising opportunities. What makes it so cool is the direct traffic it garners from mainstream websites, offering advertisers a broad range of ad formats like push ads, on-page push, popunders, native ads, interstitials, and mobile push-up ads.
The platform’s strength lies in its commitment to security and providing premium traffic. Advertisers receive high-quality, safe traffic from website owners, particularly in Southeast Asia and other Asian regions. Additionally, Galaksion offers an incentive program, Advertiser League, which rewards advertisers with gCoins that can be converted into gifts for completing missions.
This guide has introduced a variety of PPC ad platforms that buy ad placements with the PPC method. Each with its own strengths and limitations, and the key to maximizing your advertising ROI lies in testing. Diversify your approach by selecting several networks for initial trials, focusing on minimal budget allocations. This strategy allows you to gauge how different ad networks perform for your marketing promotions and identify which ones align best with your campaign goals and target audience.
Ad networks are not solely effective based on their popularity or size, but rather on how well they meet your specific needs. Factors such as the network’s predominant GEOs, preferred verticals, and available ad formats can significantly impact your campaign’s success. Therefore, consider your campaign’s unique requirements and choose networks that offer the best fit for your advertising strategy.
Behind the term, PPC ad networks stand for completely different traffic sources. Here are Google Ads, social media and push ad networks. These traffic sources vary on the target audience, rules and mechanisms for launching ad campaigns, but what they have in common is a lucrative cost model for purchasing traffic – pay-per-click (PPC) or, alternatively, cost-per-click (CPC).
When we talk about PPC networks, we’re looking at a powerful tool in the digital advertising realm. It’s essentially a bridge that connects advertisers with potential spaces where their ads can appear.
Let’s break it down into simpler terms.
PPC stands for Pay-Per-Click, a model where advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to earn those visits organically. Think of it as a straightforward approach to driving targeted traffic to your offerings.
A PPC platform serves as an intermediary that links advertisers with websites that are willing to host advertisements. These networks manage a vast range of publishers, making it easier for advertisers to reach their desired audience without having to negotiate directly with individual websites. It simplifies the process, allowing marketers to focus more on optimizing their campaigns rather than the logistics of ad placement.
Why use a PPC ad network:
Introduced to the top PPC ad networks for your promotions. You might have known about such storied ad networks like Google and Facebook. They’re the first thing we talk about. On the flipside, there are many ad networks that fly under the radar, yet offer equally potent opportunities for your campaigns. These lesser-known sources of traffic often come with a lower cost per click (CPC), thanks to reduced competition. However, the success of advertising campaigns on these platforms can greatly depend on their specific focus: the verticals and GEOs they target.
If the budget is your pain spot or you have another reason to save money on advertising, move to the article featuring top ad networks with cheap traffic.
Google Ads, formerly known as Google AdWords, stands as the largest and most popular PPC (CPC) ad network, facilitating access to massive audiences through Google’s search engine and its vast network of partner websites. Advertisers can target users based on keywords, interests, and behaviors, allowing for highly targeted campaigns. The platform supports a variety of ad formats, including text-based search ads, graphic display ads, YouTube video ads, and product shopping ads. Google Ads is ideal for businesses seeking extensive reach and precise targeting.
Facebook Ads operates within the world’s largest social network, offering robust targeting options that leverage extensive user data, including demographics, interests, and behaviors. This network is particularly effective for B2C marketing, enabling brands to connect with potential customers in a highly personalized manner. The platform supports a myriad of creative ad formats and is designed to enhance user engagement and drive high-quality leads.
RichAds is a performance-driven advertising network specializing in push, popunder, direct click, and native ads. Tailored for affiliate marketers and direct advertisers, it offers high-quality traffic across various niches, including Gambling, Betting, Adult, Nutra and Dating. RichAds is known for its precise targeting capabilities covering mobile settings and advanced optimization features. According to inside scoop, their Performance Mode feature facilitates boosting conversion rates by a staggering 253%.
Besides their advertising platform, they also deeply support the affiliate marketing community. They host webinars, stay active on social media and YouTube, join discussions, hit up conferences, and share handy tips on their blogs. It’s all about giving affiliates the tools and knowledge to rock their campaigns.
PropellerAds is an innovative ad networks known for embracing AI-powered algorithms, which allows for boosting conversions, campaign setup automation and saving money. One of the PropellerAds features – CPA Goal bidding system – can diminish traffic costs by up to 40% in comparison with traditional manual bidding models. The platform also offers exclusive targeting for push notifications, based on recent user activity (High, Medium, Low), gender and audience interests. By segmenting users based on their interactions with your initial push ads, you can create tailored retargeting campaigns by segmenting users based on their actions.
The network sets clear boundaries, particularly with restrictions on adult content offers. Its forte lies in categories such as E-commerce, Betting, Gambling, and Sweepstakes.
Push.House is a remarkable PPC ad network, conspicuous by its unparalleled coverage of 14 billion impressions daily. The network serves advertisers only, not publishers. Their push traffic originates from direct and third-party sources. Sources cover 180 GEOs, predominantly tier-3 countries – India, Bangladesh, Indonesia and the Philippines. Advertisers using the platform have access to a free spy tool – Spy.House – and many integrated trackers. Another product Push.House clients can handle is CPA.House, an affiliate network.
Campaign optimization involves advanced targeting settings, such as Microbidding and Whitelists/Blacklists. As a point to note, Subscription Age is a valuable option for optimizing the campaign at the beginning. For better performance, advertisers also can capitalize on the retargeting feature.
LinkedIn Ads operates as a powerhouse in the professional networking sphere, making it an unparalleled traffic source for B2B marketing and affiliate marketers focusing on professional services, SaaS, or B2B products. Leveraging LinkedIn’s vast network of professionals, businesses can target potential customers based on job title, industry, company size, and professional interests. This level of specificity ensures that ads are shown to decision-makers and influencers within the relevant sectors.
ClickAdu began its journey as a pop ad network, opening its doors in 2014. Over the course of a decade, the company has grown from an ordinary pop ad network to a major multi-format platform. Today, the ad platform serves 5,8 billion ad impressions daily and cooperates with 3500+ publishers whose websites are rigorously screened. Traffic originates mainly from the United States, India, Germany, and Vietnam. Push traffic is in the highest demand, generating 3,3 billion impressions every day.
The ad network encompasses audiences from YouTube and Google, in addition to those from publishers’ websites. Further, the availability of various ad formats makes it possible to drive traffic that is hard to get. Specifically, we are talking about getting access to Anti-AdBlock zones and reaching an iOS audience.
Adsterra is a global ad network renowned for prioritizing partner care. Esteemed for its exceptional traffic quality and a comprehensive knowledge base, the network demonstrates an impressive level of expertise within its team. Working with over 28,000 publishers, Adsterra caters to a diverse range of websites, from mainstream to niche categories, welcoming all types of traffic.
A standout feature of Adsterra is its innovative ad format, the Social Bar. This versatile format includes a variety of PPC ad options, such as animated coupons, video bars, and classic in-page push ads. The network boasts that Social Bar push ads can potentially increase CTRs by up to 30 times. By leveraging optimization tools like whitelists and custom bids, advertisers can significantly enhance their campaign performance.
MyBid is a fully-managed platform ad network designed to serve publishers and affiliate marketers of all skill levels. Beginners can delegate the management of their campaigns to experts if they don’t feel skilled enough yet. Meanwhile, experienced affiliates can save time and focus more on strategic decisions by turning to the ad network for campaign management. The MyBid team will customize the campaign, including making creatives, on their own. Before running the campaign, the manager and client discuss details.
The company has grown from a marketing agency to an international campaign since 2020. Today, ad reach of MyBid is 5 billion impressions daily from 200+ countries. The company attracts significant traffic from key markets like the USA, Canada, the UK, Germany, and Australia, as well as from a variety of tier-2 and tier-3 countries. Niches that are flourishing are Adult, Dating, Gambling&Betting and VPN&Antivirus.
The company isn’t about to rest on its laurels. They are gearing up to launch our very own CPA network soon.
Founded in 2019 and based in Lisbon, Traffic Nomads is a performance-driven ad network that leverages the expertise of dedicated media buyers with over 10 years of experience. This team ensures advertisers receive not just any traffic, but high-converting traffic, thanks to exclusive sources, advanced bidding models, and a precise targeting algorithm. Beyond its core offerings, Traffic Nomads equips advertisers with advanced campaign optimization tools, including whitelists/blacklists and smart bidding functionalities.
The network facilitates direct traffic purchases from publishers in both Mainstream and Adult channels, making sure ads reach the most appropriate audiences. Additionally, Traffic Nomads manages a substantial push notification database, encompassing 50 million users. This cohesive ecosystem offers affiliate marketers a seamless and effective avenue for enhancing their PPC ad campaigns, bridging innovative ad solutions with direct publisher access.
HilltopAds emerges as a distinctive UK-based ad network, renowned for its dedication to advanced advertising technology and housed on its own server. It supports diverse ad formats like popunders, banners, and video ads, utilizing a Real-Time Bidding system to access a wide ad inventory. Impressively, it achieves 73 billion impressions monthly, catering to tier-1 countries and continents worldwide.
A noteworthy platform feature, Automatic Optimization, allows users to fine-tune campaigns based on key metrics to improve ROI and performance. Additionally, HilltopAds provides a multilingual interface in 10 languages, catering to a global audience and ensuring ease of use for advertisers and publishers. Through direct publisher partnerships and anti-fraud mechanisms, it guarantees high-quality, secure traffic.
Launched in 2019, ADxAD is one of the best PPC ad networks. It has quickly become a key player in the Asian advertising sector, distinguishing itself by specializing in both tier-1 and tier-3 traffic. It provides an extensive range of advertising solutions, from pop and banner ads to push and native advertising, designed to meet the comprehensive needs of its diverse clientele.
Through strategic partnerships with over 3000 advertisers and 500 publishers, ADxAD’s network covers over 240 countries across the globe, generating over 3 billion ad impressions per day. This expansive reach is particularly effective in regions such as Japan, Vietnam, India, Taiwan, and the United States, among others.
ADxAD not only facilitates a broad spectrum of traffic types – including mainstream, social networking, and member area traffic – but also prides itself on the quality and safety of the traffic it generates. The network’s affiliations with top industry names, such as EroAdvertising and Exoclick, underscore its commitment to delivering premium traffic. Specializing in sectors like Dating, Adult, and increasingly Finance, ADxAD leverages its strategic insights and market presence to drive success in high-conversion areas.
By 2024, EZmob had established itself as a pivotal force in affiliate marketing, mastering the art of push and in-page push ads through a cost-per-click (CPC) model. Now, this platform commands attention with 3 billion monthly impressions, strategically aligning ads with their target audience for maximum impact. It boasts a broad network of publishers and reaches across 220 GEOs, dedicating its resources solely to advertisers for expansive global exposure.
EZmob records significant ad volumes in crucial markets, with push notification and popunders leading in the USA. The platform shines in sectors such as Mobile Content, Finance (Crypto), Sweepstakes, Nutra and Gambling. As EZmob uses powerful protection tools: The Media Trust, FraudScore, and Pixalate, all traffic on the platform should be safe.
RollerAds has quickly become a heavyweight in affiliate marketing since its 2019 launch, boasting an impressive network with over 10,000 direct publishers and churning out 2 billion daily impressions. The platform’s mix of ad formats, including push ads, in-page push, calendar notifications, and popunders, really offers something for every advertiser out there.
The numbers speak volumes: RollerAds isn’t just about breadth but also depth, having achieved 11+ million conversions and generating over 620 billion impressions. This massive scale underscores their global reach, catering to the needs of advertisers from 200 countries. What’s more, RollerAds keeps it real with a $50 entry point, making it accessible for a wide range of advertising budgets.
RollerAds is a highly-effective advertising platform with an emphasis on mainstream verticals and quality traffic from strategic regions like the US, LATAM, Europe, and Asia.
Galaksion, launched in 2014 and based in Riga, has swiftly climbed the ranks in the affiliate marketing world, now boasting an impressive 30 billion impressions each month. This growth spurt from a private network to a public self-service platform opens up a lot of advertising opportunities. What makes it so cool is the direct traffic it garners from mainstream websites, offering advertisers a broad range of ad formats like push ads, on-page push, popunders, native ads, interstitials, and mobile push-up ads.
The platform’s strength lies in its commitment to security and providing premium traffic. Advertisers receive high-quality, safe traffic from website owners, particularly in Southeast Asia and other Asian regions. Additionally, Galaksion offers an incentive program, Advertiser League, which rewards advertisers with gCoins that can be converted into gifts for completing missions.
This guide has introduced a variety of PPC ad platforms that buy ad placements with the PPC method. Each with its own strengths and limitations, and the key to maximizing your advertising ROI lies in testing. Diversify your approach by selecting several networks for initial trials, focusing on minimal budget allocations. This strategy allows you to gauge how different ad networks perform for your marketing promotions and identify which ones align best with your campaign goals and target audience.
Ad networks are not solely effective based on their popularity or size, but rather on how well they meet your specific needs. Factors such as the network’s predominant GEOs, preferred verticals, and available ad formats can significantly impact your campaign’s success. Therefore, consider your campaign’s unique requirements and choose networks that offer the best fit for your advertising strategy.
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