Spin to win! There are a plethora of sweepstakes mechanics, but the concept remains the same: people participate in contests hoping to catch luck by the tail, regardless of their chances of winning. Likewise, affiliate marketers do their best to make money in this vertical, however, they rely on not only luck but also their experience and strategy to generate sweepstakes traffic.
We’ve curated fresh as daisy facts and trends coming with the niche. Check our guide out to divulge the key features of winning sweepstakes ad campaigns.
Sweepstakes is an all-encompassing term that includes offers that let users win stuff. As a prize, anything goes: traveling tours, cash gifts, cosmetics baskets, gadgets, cosmetics, and the rest.
Raffles usually revolve around product-related goods or services that businesses promote. But there are exceptions when companies chase the hype engaging users with gadgets, namely the latest iPhone.
Despite the ongoing buzz around Apple gadgets, the iPhone giveaway trend fade away, being almost passed over in favor of more versatile prizes: tickets, coupons, certificates, or just cash.
To participate in raffles, users must leave their personal information, email or payment details. The data set can vary based on the payout model an affiliate uses.
Users consistently respond positively to sweepstakes offers due to the Fear of Missing Out (FOMO) effect. This phenomenon, driven by the innate human desire to be part of something exciting and exclusive, makes sweepstakes an effective magnet for engagement. With a staggering 620 million search results related to giveaways on Google, it’s evident that these promotions hold significant allure.
The allure of sweepstakes is further enhanced by its inclusivity. This vertical boasts a low barrier to entry, making it exceptionally well-suited for newcomers.
Beyond the FOMO effect and accessibility, there are additional compelling advantages to embracing sweepstakes as an affiliate marketing strategy:
As the allure of winning continues to captivate audiences, affiliates stand poised to tap into an evergreen niche that promises lucrative rewards and sustained growth.
The most prevalent payout models in the sweepstakes niche are SOI (Single Opt-In), DOI (Double Opt-In), CC Submits (Credit Card Submissions) and Mobile Subscriptions. Each model offers distinct pros and cons.
In the SOI model, users provide their basic information for participation in the sweepstakes with a single opt-in process. This streamlined approach makes it easy for users to enter, resulting in higher conversion rates. Affiliates benefit from quick user engagement and data collection, while brands can swiftly build a database for future marketing efforts.
2. DOI (Double Opt-In)
The DOI model requires users to confirm their entry by taking an additional step after the initial submission. This extra verification enhances data accuracy and lead quality. While it might result in slightly lower conversion rates compared to SOI, affiliates often see better long-term engagement.
3. CC Submits (Credit Card Submissions)
CC Submits involve users submitting their credit card information for a trial offer or a low-cost product. This model yields higher payouts but demands a higher level of trust from users. Affiliates must focus on building credibility and trust to maximize conversions.
4. Mobile Subscriptions
Mobile subscription offers involve users opting into paid mobile services, often via SMS. This model taps into the prevalence of mobile usage but necessitates clear communication about costs to avoid user dissatisfaction.
While SOI and DOI focus on quick engagement and data collection, CC Submits and Mobile Subscriptions offer the potential for higher payouts and recurring revenue.
To effectively advertise sweepstakes offers, utilize a range of channels to optimize outreach and engagement:
Email marketing stays a potent channel. Craft compelling subject messages that resonate with subscribers. Emphasize the prize value and benefits of participation. Segment your list to target relevant recipients.
Sweepstakes and social media might seem like a natural fit, but the reality is more nuanced. While these platforms offer vast audiences, advertising sweepstakes can be challenging due to the sensitive nature of the personal data required for participation. Major social media platforms like Facebook often place stringent restrictions on sweepstakes advertising to protect users from potential scams and misuse of their information.
Advertising networks, on the other hand, offer a more conducive environment for sweepstakes promotions. These networks often automatically block bot or fraudulent traffic. This provides a higher level of security for affiliates and brands alike. Furthermore, the diverse range of ad formats available in these networks allows for tailored campaigns that can reach a wider audience.
The following formats are highly effective in ad networks:
Earning on sweepstakes isn’t rocket science, but marketers still should know details about this vertical to excel in the affiliate environment.
The first thing to consider when choosing an offer is the product being promoted. Although many people love getting something for free, it’s worth checking the demand for the product by GEO. Some insights about demand can be gained using Google Trends.
The second aspect to pay attention to is the payout model that you select. It’s easier to promote SOI and DOI offers, as the audience requirements aren’t as strict. Converting CC offers and mobile subscriptions can be challenging. Thus, for such offers, it’s essential to use a pre-landing page to filter out irrelevant audiences.
Wanna seize the hottest sweepstakes offer? Go with the trends:
When it comes to the Sweepstakes vertical, almost all GEOs can deliver good results upon the specific offer. Due to this, selecting the right GEO can be guided by its competitiveness.
Tier 1
While sweepstakes offers tend to be budget-friendly, it’s essential to note that Tier 1 GEOs, marked by their high competition, may pose difficulties. The oversaturation of these geos is a potential barrier.
Top GEOs: USA, United Kingdom, Spain, Canada, Germany, France, Italy.
Tier 2
For a balanced approach, Tier 2 countries offer a middle ground. They usually feature a blend of user engagement, less intense competition compared to Tier 1, and potentially favorable conversions.
Top GEOs: Singapore, Saudi Arabia, Eastern European countries
Tier 3
These GEOs have less saturation and competition, they can offer good conversion opportunities. Additionally, African and Asian regions boast substantial mobile traffic, which is beneficial for promoting subscription offers.
Top GEOs: India, Thailand, Philippines, South Africa, LATAM.
Despite the USA and the UK promising the highest payouts, it’s worthwhile to test tier 3 countries perform best for Sweepstakes. Anyway, find out what country is the most beneficial for your offer.
Free items are inherently valuable for affiliates, so making sweepstakes creatives is supposed to be easy. Look at some actual samples of crafting creatives.
Simulating an unread message acts as a trigger, prompting users to click on the ad. Icons depicting missed calls work in the same way.
Gift boxes instantly create associations with contests or opportunities to get something at no cost. In addition, the mystery of what’s inside keeps users hooked. The approach is old but gold.
If you’re employing a pre-landing page with a fortune wheel, you can simplify matters and show off something similar in the creative. By doing this, users will be able to foresee what awaits them on the target page, and the creative will appear vibrant and attractive.
One of the best routes to promoting sweepstakes is to be straightforward. Add an enticing CTA and demonstrate the offer in a favorable light.
Techniques for making top-notch creatives don’t contradict each other, so affiliates can combine them without fear of overdoing it.
Adopt playable mechanics and questionnaires to appeal to users but keep your sale funnel simple. Let’s elaborate on some win-win approaches.
Gift boxes:
Fortunate wheel:
Feedback in the form of comments and likes encourages users to respond to the offer.
Linktree pre-landing pages offer a one-stop solution that is frequently encountered within social networks, but their adaptability extends naturally to desktop platforms as well.
The essence lies in their ability to house multiple links, allowing users to select the option that resonates with them. This attribute renders the approach highly flexible, enabling a broader reach across the intended audience.
You can ask about the user’s country, the type of device they are using, and their gender. Make the questions simple so that the user can navigate through the funnel effortlessly.
TOP 3 recommendations on crafting landing pages and creatives:
These key pointers help you streamline the process of running a push ad campaign.
| Targeting Tips | Do | Don’t |
|---|---|---|
| Consider timing | Align giveaways with major events like product launches or holidays for added appeal | Overlook the importance of timing in boosting your campaign’s impact |
| Optimize bids | Start with recommended bids to avoid overbidding | Assume the highest bids guarantee the best results |
| Experiment with targeting | Broaden your targeting strategy to new sources or GEOs | Limit yourself to narrow targeting; try new avenues for better results |
| Focus on initial hours | Prioritize the first hours for CPA conversions. If you don’t see desired results within the first hours after the campaign launch, change your strategy linked to targeting or creatives | Neglect the early performance indicators |
Sweepstakes campaigns stand as a compelling avenue for engagement and profit. Be sure not to reinvent the wheel – use plain mechanics and align with trends to create ad campaigns that hit the nail on the head. So seize the moment, harness the power of sweepstakes, and pave your path to success in this vertical confidently.
Spin to win! There are a plethora of sweepstakes mechanics, but the concept remains the same: people participate in contests hoping to catch luck by the tail, regardless of their chances of winning. Likewise, affiliate marketers do their best to make money in this vertical, however, they rely on not only luck but also their experience and strategy to generate sweepstakes traffic.
We’ve curated fresh as daisy facts and trends coming with the niche. Check our guide out to divulge the key features of winning sweepstakes ad campaigns.
Sweepstakes is an all-encompassing term that includes offers that let users win stuff. As a prize, anything goes: traveling tours, cash gifts, cosmetics baskets, gadgets, cosmetics, and the rest.
Raffles usually revolve around product-related goods or services that businesses promote. But there are exceptions when companies chase the hype engaging users with gadgets, namely the latest iPhone.
Despite the ongoing buzz around Apple gadgets, the iPhone giveaway trend fade away, being almost passed over in favor of more versatile prizes: tickets, coupons, certificates, or just cash.
To participate in raffles, users must leave their personal information, email or payment details. The data set can vary based on the payout model an affiliate uses.
Users consistently respond positively to sweepstakes offers due to the Fear of Missing Out (FOMO) effect. This phenomenon, driven by the innate human desire to be part of something exciting and exclusive, makes sweepstakes an effective magnet for engagement. With a staggering 620 million search results related to giveaways on Google, it’s evident that these promotions hold significant allure.
The allure of sweepstakes is further enhanced by its inclusivity. This vertical boasts a low barrier to entry, making it exceptionally well-suited for newcomers.
Beyond the FOMO effect and accessibility, there are additional compelling advantages to embracing sweepstakes as an affiliate marketing strategy:
As the allure of winning continues to captivate audiences, affiliates stand poised to tap into an evergreen niche that promises lucrative rewards and sustained growth.
The most prevalent payout models in the sweepstakes niche are SOI (Single Opt-In), DOI (Double Opt-In), CC Submits (Credit Card Submissions) and Mobile Subscriptions. Each model offers distinct pros and cons.
In the SOI model, users provide their basic information for participation in the sweepstakes with a single opt-in process. This streamlined approach makes it easy for users to enter, resulting in higher conversion rates. Affiliates benefit from quick user engagement and data collection, while brands can swiftly build a database for future marketing efforts.
2. DOI (Double Opt-In)
The DOI model requires users to confirm their entry by taking an additional step after the initial submission. This extra verification enhances data accuracy and lead quality. While it might result in slightly lower conversion rates compared to SOI, affiliates often see better long-term engagement.
3. CC Submits (Credit Card Submissions)
CC Submits involve users submitting their credit card information for a trial offer or a low-cost product. This model yields higher payouts but demands a higher level of trust from users. Affiliates must focus on building credibility and trust to maximize conversions.
4. Mobile Subscriptions
Mobile subscription offers involve users opting into paid mobile services, often via SMS. This model taps into the prevalence of mobile usage but necessitates clear communication about costs to avoid user dissatisfaction.
While SOI and DOI focus on quick engagement and data collection, CC Submits and Mobile Subscriptions offer the potential for higher payouts and recurring revenue.
To effectively advertise sweepstakes offers, utilize a range of channels to optimize outreach and engagement:
Email marketing stays a potent channel. Craft compelling subject messages that resonate with subscribers. Emphasize the prize value and benefits of participation. Segment your list to target relevant recipients.
Sweepstakes and social media might seem like a natural fit, but the reality is more nuanced. While these platforms offer vast audiences, advertising sweepstakes can be challenging due to the sensitive nature of the personal data required for participation. Major social media platforms like Facebook often place stringent restrictions on sweepstakes advertising to protect users from potential scams and misuse of their information.
Advertising networks, on the other hand, offer a more conducive environment for sweepstakes promotions. These networks often automatically block bot or fraudulent traffic. This provides a higher level of security for affiliates and brands alike. Furthermore, the diverse range of ad formats available in these networks allows for tailored campaigns that can reach a wider audience.
The following formats are highly effective in ad networks:
Earning on sweepstakes isn’t rocket science, but marketers still should know details about this vertical to excel in the affiliate environment.
The first thing to consider when choosing an offer is the product being promoted. Although many people love getting something for free, it’s worth checking the demand for the product by GEO. Some insights about demand can be gained using Google Trends.
The second aspect to pay attention to is the payout model that you select. It’s easier to promote SOI and DOI offers, as the audience requirements aren’t as strict. Converting CC offers and mobile subscriptions can be challenging. Thus, for such offers, it’s essential to use a pre-landing page to filter out irrelevant audiences.
Wanna seize the hottest sweepstakes offer? Go with the trends:
When it comes to the Sweepstakes vertical, almost all GEOs can deliver good results upon the specific offer. Due to this, selecting the right GEO can be guided by its competitiveness.
Tier 1
While sweepstakes offers tend to be budget-friendly, it’s essential to note that Tier 1 GEOs, marked by their high competition, may pose difficulties. The oversaturation of these geos is a potential barrier.
Top GEOs: USA, United Kingdom, Spain, Canada, Germany, France, Italy.
Tier 2
For a balanced approach, Tier 2 countries offer a middle ground. They usually feature a blend of user engagement, less intense competition compared to Tier 1, and potentially favorable conversions.
Top GEOs: Singapore, Saudi Arabia, Eastern European countries
Tier 3
These GEOs have less saturation and competition, they can offer good conversion opportunities. Additionally, African and Asian regions boast substantial mobile traffic, which is beneficial for promoting subscription offers.
Top GEOs: India, Thailand, Philippines, South Africa, LATAM.
Despite the USA and the UK promising the highest payouts, it’s worthwhile to test tier 3 countries perform best for Sweepstakes. Anyway, find out what country is the most beneficial for your offer.
Free items are inherently valuable for affiliates, so making sweepstakes creatives is supposed to be easy. Look at some actual samples of crafting creatives.
Simulating an unread message acts as a trigger, prompting users to click on the ad. Icons depicting missed calls work in the same way.
Gift boxes instantly create associations with contests or opportunities to get something at no cost. In addition, the mystery of what’s inside keeps users hooked. The approach is old but gold.
If you’re employing a pre-landing page with a fortune wheel, you can simplify matters and show off something similar in the creative. By doing this, users will be able to foresee what awaits them on the target page, and the creative will appear vibrant and attractive.
One of the best routes to promoting sweepstakes is to be straightforward. Add an enticing CTA and demonstrate the offer in a favorable light.
Techniques for making top-notch creatives don’t contradict each other, so affiliates can combine them without fear of overdoing it.
Adopt playable mechanics and questionnaires to appeal to users but keep your sale funnel simple. Let’s elaborate on some win-win approaches.
Gift boxes:
Fortunate wheel:
Feedback in the form of comments and likes encourages users to respond to the offer.
Linktree pre-landing pages offer a one-stop solution that is frequently encountered within social networks, but their adaptability extends naturally to desktop platforms as well.
The essence lies in their ability to house multiple links, allowing users to select the option that resonates with them. This attribute renders the approach highly flexible, enabling a broader reach across the intended audience.
You can ask about the user’s country, the type of device they are using, and their gender. Make the questions simple so that the user can navigate through the funnel effortlessly.
TOP 3 recommendations on crafting landing pages and creatives:
These key pointers help you streamline the process of running a push ad campaign.
| Targeting Tips | Do | Don’t |
|---|---|---|
| Consider timing | Align giveaways with major events like product launches or holidays for added appeal | Overlook the importance of timing in boosting your campaign’s impact |
| Optimize bids | Start with recommended bids to avoid overbidding | Assume the highest bids guarantee the best results |
| Experiment with targeting | Broaden your targeting strategy to new sources or GEOs | Limit yourself to narrow targeting; try new avenues for better results |
| Focus on initial hours | Prioritize the first hours for CPA conversions. If you don’t see desired results within the first hours after the campaign launch, change your strategy linked to targeting or creatives | Neglect the early performance indicators |
Sweepstakes campaigns stand as a compelling avenue for engagement and profit. Be sure not to reinvent the wheel – use plain mechanics and align with trends to create ad campaigns that hit the nail on the head. So seize the moment, harness the power of sweepstakes, and pave your path to success in this vertical confidently.
Blog
Blog
