The mobile subscription industry is celebrating its second birthday in 2024. It was over 10 years ago when their popularity first soared. This sector is gaining traction again – check the statistics below to verify this.
The rapid growth of mobile penetration in tier-3 countries is one of the reasons for its occurrence. That’s why savvy affiliate marketers are back into that vertical. Follow their lead and check out our guide to better grasp the mobile subscription (mVAS) niche.
mVAS meaning is “Mobile Value-Added Services”. Simply put, mVAS is all about mobile subscriptions. Users opt-in to get access to mobile content: games, horoscopes, recipes, video, dating, courses and much more – the mVAS niche encompasses various areas, which allows for generating traffic across many verticals.
Numerous verticals inside the mVAS niche enable affiliate marketers to target any GEO and both categories Mainstream or Adult. Newbies, who are afraid of ad restrictions, can start with promoting white-hat offers. At the same time, there’s no need to fear Adult or Gambling because of known restrictions. Unlike other verticals, mVAS isn’t subject to strict limits. The niche is mainly regulated by mobile operators, not by the government.
Nifty tip. If you’re no longer a newbie but haven’t tested this niche yet, don’t sweat it. Instead, opt for a vertical within mVAS that aligns with your expertise. You can even use the same angles when crafting creatives as you did before. By doing so, you would leverage your knowledge and skills to make a smoother transition into the mobile market.
The best part for advertisers, users turn into leads instantly thanks to easy conversion flows. Customers don’t have to pay by card or, even worse, cash at the delivery counter. They’re charged for the subscription on their mobile account. The DCB (Direct Carrier Billing) technology makes this possible. In this way, all users need to do is perform simple actions, for example, clicking the button to subscribe or sending an SMS.
Let’s sum up why mVAS offers can be a great promotion tool:
Finally, what about payouts? Typically, payouts are based on CPA, CPL, and RevShare models. On average, commissions aren’t too high, because the ordinary mobile subscription is cheap. However, if you target a tier-1 country, choose a cost-effective traffic channel and invest heavily, you can make a difference.
Let’s break down these different flows in the context of mobile value-added services (mVAS) in a casual but informative manner. As a bonus, we’ll share mVAS offers from the Mobidea CPA network.
Let’s picture this: your users see an enticing offer, and with just one click, they’re in. That’s the beauty of a 1 Click Flow. It’s all about simplicity and speed. Users click on an offer, and without any additional steps, they’re subscribed or get access to the content or service. Affiliate marketers appreciate this because it minimizes hassle, making it more likely for users to convert.
Offers from the screenshot:
CPA: 0,66 €
CPA: 0,66 €
The 2-click flow is next. It’s a bit more interactive than the 1 click flow. Users click on an offer, and then they’re prompted for a second click or confirmation before they’re subscribed or gain access. This adds a layer of assurance for users and can be an effective way for affiliate marketers to drive conversions.
Offers from the screenshot:
CPA: €0,20
CPA: €0,20
When it comes to PIN submits, “prefilled” is the magic word. Thanks to prefilled PIN submit flows, users often see a form with their mobile number already filled in. All they need to do is confirm or enter a PIN code they receive via SMS. It’s a streamlined process that reduces user effort, and affiliate marketers can promote these offers to encourage quick sign-ups.
Now, let’s look at another type of conversion flow – PIN submit (Wi-Fi). This flow is slightly different from the prefilled PIN submission. In this case, the phone number isn’t detected due to the lack of a 3G/4G connection. So, users input their phone number and PIN sent to their device on their own.
Offers from the screenshot:
CPA: €0,20
CPA: €0,50
Premium SMS, also known as Click2SMS, MT (Mobile Terminated), or MO (Mobile Originated), is a versatile flow in terms of user connection type. Users send an SMS to a designated short code. They might request information, subscribe to services, or make purchases via SMS.
Here is the difference between MT (Mobile Terminated) and MO (Mobile Originated):
The Mobidea offer from the screenshot:
CPA: €4,63
USSD (Unstructured Supplementary Service Data) is like a secret code for accessing services. Users enter a specific code on their mobile devices to interact with a service provider’s platform. USSD can be used for various purposes, like checking balances, subscribing to content, or even conducting surveys. Affiliate marketers can promote USSD-based offers, making it easy for users to engage with services using these unique codes.
The Mobidea offer from the screenshot:
CPA: €0,20
If you go to a mVAS affiliate network on the lookout for offers, you will discover most of them don’t have traffic restrictions. There is only one requirement: no scam traffic. As a result, affiliates have great room to promote their offers in terms of traffic sources, and they are willing to take advantage of it.
Common traffic sources for mVAS:
Despite the diversity of permitted mVAS traffic sources, we recommend focusing on those that first allow carrier targeting. There is no need to add an explanation here because it’s the key targeting for such offers. According to this principle, you would shut down Facebook immediately. If you aim to drive social media traffic, it’s better to go with TikTok here. Nevertheless, many keep driving Facebook traffic, and it’s not the worst strategy. You can follow other affiliates’ leads or choose an alternative route – mobile ad networks.
Mobile is the primary traffic source for most ad networks. The following are the mobile traffic shares for some ad networks: RichAds – 90%, Kadam, TacoLoco and OctoClick – 80%, Adsterra – 70%. Ad platforms not only have a lot of mobile traffic but also advanced tools to generate and optimize it. This refers to advanced settings for setting up mVAS campaigns. Using their ad inventory, you can target mobile manufacturers, carriers and connection types.
Mobile targeting, coupled with cost-effective ad formats can help you achieve unparalleled success in mVAS advertising.
Best ad formats for driving mVAS traffic:
Say to us what GEO you target, and we will predict campaign success by 80%. Let’s turn to global statistics to understand why the target country has such a significant influence on the outcome.
The following are some of the key insights we uncovered from Digital 2023: Global Overview Report:
When it comes to mVAS campaigns, targeting popular mobile carriers can significantly boost your results. Look for carriers that have a high user base in your desired geo-location. Make sure to research and understand carrier preferences for your target audience or save your time turning to your account manager in the ad network.
RichAds, a renowned push ad network, goes the extra mile in this regard, featuring the possibility of looking at the popularity of each carrier in a certain country by share.
We recommend dwelling on popular mobile settings and trying new targetings depending on campaign results.
Common targeting settings for mVAS:
If you propel specific mVAS offers, consult with the personal manager or support team. In addition, we recommend checking out case studies of the network you plan to work with.
Distinguishing the mobile offer’s creative from any other is challenging – approaches always depend on the offer theme. Altogether, you needn’t polish up your creativity. Instead, test as many creatives as possible. It wouldn’t be unreasonable to test even 10 creatives, even though 5 ads are usually enough for other verticals.
As for marketing angles, you can adhere to the promoted service niche. If you deal with dating mobile subscriptions, use a personalization approach. If you’re promoting a fitness app, you can highlight success stories or before-and-after transformations of people who have used the service.
Here are the most successful angles matching for high-demand mVAS niches: Dating, Sweepstakes, Mobile Utilities (Antivirus & VPN), Adult and E-commerce.
Create ad creatives that imitate initial communication with singles. You can also make them similar to video or audio previews to capture their attention.
There’s nothing easier than promoting sweeps within the mVAS vertical.
Test any of these angles or combine several techniques:
Emphasize the importance of data security, privacy, and online protection in your ad creatives. Play by the rules – no misleading. However, it’s okay to merely speculate that users’ devices may be infected. One of the best practices is to include trust badges and certifications to establish credibility and reliability.
Hot girls will always be staying on top! A personalized approach rules the game here, just like in Dating.
The best angles to highlight for E-Commerce:
Remember that testing various creative angles and formats is crucial. Monitor the performance of each creative and refine your advertising strategy based on the data and user feedback to optimize your marketing campaigns continually.
Booming mobile penetration is common across the globe. The smartphone is already a must-have for everyone. People download apps and subscribe to various services, seeking diverse content experiences, from streaming music and videos to indulging in the latest gaming trends. The mVAS niche covers a wide range of verticals, allowing marketers to target various GEOs and make big.
The mobile subscription industry is celebrating its second birthday in 2024. It was over 10 years ago when their popularity first soared. This sector is gaining traction again – check the statistics below to verify this.
The rapid growth of mobile penetration in tier-3 countries is one of the reasons for its occurrence. That’s why savvy affiliate marketers are back into that vertical. Follow their lead and check out our guide to better grasp the mobile subscription (mVAS) niche.
mVAS meaning is “Mobile Value-Added Services”. Simply put, mVAS is all about mobile subscriptions. Users opt-in to get access to mobile content: games, horoscopes, recipes, video, dating, courses and much more – the mVAS niche encompasses various areas, which allows for generating traffic across many verticals.
Numerous verticals inside the mVAS niche enable affiliate marketers to target any GEO and both categories Mainstream or Adult. Newbies, who are afraid of ad restrictions, can start with promoting white-hat offers. At the same time, there’s no need to fear Adult or Gambling because of known restrictions. Unlike other verticals, mVAS isn’t subject to strict limits. The niche is mainly regulated by mobile operators, not by the government.
Nifty tip. If you’re no longer a newbie but haven’t tested this niche yet, don’t sweat it. Instead, opt for a vertical within mVAS that aligns with your expertise. You can even use the same angles when crafting creatives as you did before. By doing so, you would leverage your knowledge and skills to make a smoother transition into the mobile market.
The best part for advertisers, users turn into leads instantly thanks to easy conversion flows. Customers don’t have to pay by card or, even worse, cash at the delivery counter. They’re charged for the subscription on their mobile account. The DCB (Direct Carrier Billing) technology makes this possible. In this way, all users need to do is perform simple actions, for example, clicking the button to subscribe or sending an SMS.
Let’s sum up why mVAS offers can be a great promotion tool:
Finally, what about payouts? Typically, payouts are based on CPA, CPL, and RevShare models. On average, commissions aren’t too high, because the ordinary mobile subscription is cheap. However, if you target a tier-1 country, choose a cost-effective traffic channel and invest heavily, you can make a difference.
Let’s break down these different flows in the context of mobile value-added services (mVAS) in a casual but informative manner. As a bonus, we’ll share mVAS offers from the Mobidea CPA network.
Let’s picture this: your users see an enticing offer, and with just one click, they’re in. That’s the beauty of a 1 Click Flow. It’s all about simplicity and speed. Users click on an offer, and without any additional steps, they’re subscribed or get access to the content or service. Affiliate marketers appreciate this because it minimizes hassle, making it more likely for users to convert.
Offers from the screenshot:
CPA: 0,66 €
CPA: 0,66 €
The 2-click flow is next. It’s a bit more interactive than the 1 click flow. Users click on an offer, and then they’re prompted for a second click or confirmation before they’re subscribed or gain access. This adds a layer of assurance for users and can be an effective way for affiliate marketers to drive conversions.
Offers from the screenshot:
CPA: €0,20
CPA: €0,20
When it comes to PIN submits, “prefilled” is the magic word. Thanks to prefilled PIN submit flows, users often see a form with their mobile number already filled in. All they need to do is confirm or enter a PIN code they receive via SMS. It’s a streamlined process that reduces user effort, and affiliate marketers can promote these offers to encourage quick sign-ups.
Now, let’s look at another type of conversion flow – PIN submit (Wi-Fi). This flow is slightly different from the prefilled PIN submission. In this case, the phone number isn’t detected due to the lack of a 3G/4G connection. So, users input their phone number and PIN sent to their device on their own.
Offers from the screenshot:
CPA: €0,20
CPA: €0,50
Premium SMS, also known as Click2SMS, MT (Mobile Terminated), or MO (Mobile Originated), is a versatile flow in terms of user connection type. Users send an SMS to a designated short code. They might request information, subscribe to services, or make purchases via SMS.
Here is the difference between MT (Mobile Terminated) and MO (Mobile Originated):
The Mobidea offer from the screenshot:
CPA: €4,63
USSD (Unstructured Supplementary Service Data) is like a secret code for accessing services. Users enter a specific code on their mobile devices to interact with a service provider’s platform. USSD can be used for various purposes, like checking balances, subscribing to content, or even conducting surveys. Affiliate marketers can promote USSD-based offers, making it easy for users to engage with services using these unique codes.
The Mobidea offer from the screenshot:
CPA: €0,20
If you go to a mVAS affiliate network on the lookout for offers, you will discover most of them don’t have traffic restrictions. There is only one requirement: no scam traffic. As a result, affiliates have great room to promote their offers in terms of traffic sources, and they are willing to take advantage of it.
Common traffic sources for mVAS:
Despite the diversity of permitted mVAS traffic sources, we recommend focusing on those that first allow carrier targeting. There is no need to add an explanation here because it’s the key targeting for such offers. According to this principle, you would shut down Facebook immediately. If you aim to drive social media traffic, it’s better to go with TikTok here. Nevertheless, many keep driving Facebook traffic, and it’s not the worst strategy. You can follow other affiliates’ leads or choose an alternative route – mobile ad networks.
Mobile is the primary traffic source for most ad networks. The following are the mobile traffic shares for some ad networks: RichAds – 90%, Kadam, TacoLoco and OctoClick – 80%, Adsterra – 70%. Ad platforms not only have a lot of mobile traffic but also advanced tools to generate and optimize it. This refers to advanced settings for setting up mVAS campaigns. Using their ad inventory, you can target mobile manufacturers, carriers and connection types.
Mobile targeting, coupled with cost-effective ad formats can help you achieve unparalleled success in mVAS advertising.
Best ad formats for driving mVAS traffic:
Say to us what GEO you target, and we will predict campaign success by 80%. Let’s turn to global statistics to understand why the target country has such a significant influence on the outcome.
The following are some of the key insights we uncovered from Digital 2023: Global Overview Report:
When it comes to mVAS campaigns, targeting popular mobile carriers can significantly boost your results. Look for carriers that have a high user base in your desired geo-location. Make sure to research and understand carrier preferences for your target audience or save your time turning to your account manager in the ad network.
RichAds, a renowned push ad network, goes the extra mile in this regard, featuring the possibility of looking at the popularity of each carrier in a certain country by share.
We recommend dwelling on popular mobile settings and trying new targetings depending on campaign results.
Common targeting settings for mVAS:
If you propel specific mVAS offers, consult with the personal manager or support team. In addition, we recommend checking out case studies of the network you plan to work with.
Distinguishing the mobile offer’s creative from any other is challenging – approaches always depend on the offer theme. Altogether, you needn’t polish up your creativity. Instead, test as many creatives as possible. It wouldn’t be unreasonable to test even 10 creatives, even though 5 ads are usually enough for other verticals.
As for marketing angles, you can adhere to the promoted service niche. If you deal with dating mobile subscriptions, use a personalization approach. If you’re promoting a fitness app, you can highlight success stories or before-and-after transformations of people who have used the service.
Here are the most successful angles matching for high-demand mVAS niches: Dating, Sweepstakes, Mobile Utilities (Antivirus & VPN), Adult and E-commerce.
Create ad creatives that imitate initial communication with singles. You can also make them similar to video or audio previews to capture their attention.
There’s nothing easier than promoting sweeps within the mVAS vertical.
Test any of these angles or combine several techniques:
Emphasize the importance of data security, privacy, and online protection in your ad creatives. Play by the rules – no misleading. However, it’s okay to merely speculate that users’ devices may be infected. One of the best practices is to include trust badges and certifications to establish credibility and reliability.
Hot girls will always be staying on top! A personalized approach rules the game here, just like in Dating.
The best angles to highlight for E-Commerce:
Remember that testing various creative angles and formats is crucial. Monitor the performance of each creative and refine your advertising strategy based on the data and user feedback to optimize your marketing campaigns continually.
Booming mobile penetration is common across the globe. The smartphone is already a must-have for everyone. People download apps and subscribe to various services, seeking diverse content experiences, from streaming music and videos to indulging in the latest gaming trends. The mVAS niche covers a wide range of verticals, allowing marketers to target various GEOs and make big.
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