Embarking on a push ad campaign can open up robust avenues for engagement and conversions. Here, we outline the foundational steps for setting up a push ad campaign and enhance each step with specialized insights from RichAds, leveraging their expertise to optimize your strategies.
Veronika Ponomareva, head of customer service at RichAds, will share exclusive tips how to make money with push notifications and secrets on generating profitable push traffic, ensuring your campaigns are set up for success.
What Are Push Ads?
Push ads, or push notifications, are a modern advertising format that appears over other windows on a user’s device. They look similar to notifications from apps, which helps them overcome banner blindness. These ads can reach users on any device that supports a browser and internet connection, including mobile phones, desktops, laptops, and tablets.
Key components of push ads:
- Main image. This is the visual hook of your offer.
- Icon. Complements the main image and clarifies its context.
- Headline. Captures attention and engages the user.
- Message text. Provides detailed information about the offer.
Methods of Push Notification Monetization
Push notifications continue to be a lucrative avenue for affiliates and advertisers alike. As we move through 2024, the fundamental methods of making money with push notifications remain consistent, offering multiple paths to profitability.
Here are the 3 primary ways to monetize push notifications:
1. Monetizing your own website with push notifications
If you have a website with consistent traffic, one of the most straightforward ways to monetize it is by integrating push notification services. By adding a simple piece of code to your site, you can start sending push notifications to your visitors. Each time a user subscribes to your notifications, you open up a channel for ongoing engagement, where you can send targeted ads and earn revenue from the interactions your audience has with these ads.
This method is particularly effective for website owners looking to generate passive income from their existing traffic.
2. Buying and promoting push traffic as an affiliate
For affiliate marketers, purchasing push traffic from networks and driving it to specific offers remains one of the most popular strategies. Affiliates can choose offers that perform well with push traffic, such as e-commerce deals, sweepstakes, or gambling offers, and then use push notifications to drive traffic to these offers. The key to success in this method lies in carefully selecting the right offers and optimizing campaigns to maximize ROI.
3. Collecting and selling push subscriptions
Even if you don’t have your own website, you can still profit from push notifications by collecting push subscribers and transferring them to an advertising network. This method involves creating pre-landing or landing pages that encourage users to subscribe to push notifications. Once users subscribe, their data is transferred to the ad network, which then sends out notifications to these users. Affiliates earn a commission based on the interactions these subscribers have with the ads.
This strategy to monetize traffic with push notification ads is accessible to affiliates of all levels and can be particularly profitable when combined with high-converting landing pages.
How to earn money from push notifications traffic: Essential Steps and Expert Insights
Launching a push campaign requires careful planning and strategy to maximize profitability. Here are some essential tips to consider before you start, along with expert insights from RichAds to refine your approach.
If you want to know all the perks of running push ad campaigns, read the RichAds review.
1. Start with broad settings
When launching your push campaign, begin with broad settings. This allows you to test different audience segments and understand how various demographics respond to your offers. Broad targeting helps you gather data across different devices, operating systems, and browsers, giving you a comprehensive view of what works best.
Head of Customer Service at RichAds
Veronika Ponomareva
While starting with broad settings is a great way to capture a diverse range of data, we recommend segmenting your campaigns by device type as early as possible. The behavior of audiences receiving push notifications on mobile versus desktop can vary significantly. For instance, push notifications are often more noticeable on desktops, while on mobile devices, they might get lost among other alerts. Additionally, mobile push ads tend to be more restrained due to the lack of large images, which are more prominent on desktops.
By segmenting your campaigns, we can tailor your ads to the unique behaviors of users on different devices, ensuring that your message is seen and engaged with. This also makes it easier to optimize other parameters like OS and browser types, which can vary across devices. Plus, it can help reduce costs since one device type often has a lower CPC.
2. Choose high-quality traffic sources
Selecting the right traffic sources is critical for campaign success. Starting with high-quality, premium traffic sources can ensure better initial results, while broad Run of Network (RON) campaigns might require a larger budget and more extensive testing.
Head of Customer Service at RichAds
Veronika Ponomareva
Running a campaign on Run of Network (RON), which includes all sources, can be unpredictable without proper testing. To maximize ROI, we recommend starting with our Premium sources, which offer the highest quality traffic. Once you’ve collected enough data, you can explore other categories to either expand your reach or optimize costs.
At RichAds, our traffic sources fall into the following categories:
- Premium: Top-performing sources with the best conversion rates, updated monthly for quality.
- Standard: Reliable sources that offer solid performance at a lower cost than Premium.
- Remnant: Lower-converting sources, ideal for broader campaigns focused on cost-efficiency.
- New: Recently added sources with untapped potential, suitable for experimental campaigns.
Starting with Premium sources allows you to manage your budget effectively, and as you gather insights, you can incorporate other categories to fine-tune your strategy.
3. Use multiple creatives
It’s essential to test various creatives in your campaign. Launching with multiple creative variations allows you to identify what resonates best with your audience. This approach minimizes the risk of poor performance due to over-reliance on a single creative.
Head of Customer Service at RichAds
Veronika Ponomareva
We recommend starting your campaign with 5-10 different creatives. This variety enables effective A/B testing, allowing us to quickly identify and optimize the best-performing creatives, ensuring your budget is spent efficiently.
4. Set cappings for clicks and impressions
Cappings are crucial in managing your push ad campaign effectively. By setting limits on the number of times a user sees your ad (impressions) or interacts with it (clicks), you can control your budget and avoid overwhelming your audience.
Why cappings matter:
- Budget control. Without cappings, users may repeatedly click on your push notifications, leading to unnecessary costs. Since you pay per click, setting limits helps to conserve your budget.
- User experience. Too many impressions can annoy users, leading to negative brand perception. Limiting the frequency of your ads helps maintain a positive relationship with your audience.
- Improved CTR. Well-set cappings can also boost your campaign’s performance. By reducing the number of impressions per user, you increase the chances that each view will result in a click, thereby enhancing your click-through rate (CTR).
Head of Customer Service at RichAds
Veronika Ponomareva
We suggest setting cappings to keep your campaign both cost-effective and user-friendly. Specifically, we recommend limiting impressions to 1 per user per day. This strategy not only helps you control costs but can also boost your CTR by up to 30%. By carefully managing the frequency of your push notifications, we help you create a more engaging experience for users while optimizing your ad spend.
5. Incorporate pre-landing pages
Due to the limited space in push notifications, using pre-landing pages can significantly boost user engagement. Pre-landing pages provide additional information and context, which can increase the likelihood of conversion. However, direct linking is also a valid strategy and should be tested alongside pre-landers.
Head of Customer Service at RichAds
Veronika Ponomareva
From our experience, pre-landing pages often lead to higher engagement rates in push ad campaigns. However, the effectiveness can vary depending on the offer, so we suggest testing both pre-landing pages and direct linking to determine the best approach for your specific campaign.
6. Use ready-made whitelists
Utilizing whitelists that have been curated based on successful campaigns can accelerate your path to profitability. These whitelists target the most effective traffic sources for your offer, reducing the time and cost associated with trial and error.
Head of Customer Service at RichAds
Veronika Ponomareva
We provide tailored whitelists based on specific verticals and geos to help you achieve quicker and more cost-effective results. By consulting with one of our managers, you can access these whitelists and optimize your campaign from the start.
7. Collaborate with experts
Having expert guidance can greatly enhance your campaign’s success. Collaborating with experienced managers who can provide insights on geos, creatives, and optimization strategies can make a significant difference.
Head of Customer Service at RichAds
Veronika Ponomareva
At RichAds, we offer personal account managers who assist with everything from campaign setup to ongoing optimization. If you have a deposit of $500 or more, our personalized support ensures that your campaigns are set up correctly and run efficiently from day one.
8. Utilize optimization features
Most advertising networks offer a variety of optimization tools designed to enhance the effectiveness of your campaign. These features help automate key processes, allowing you to minimize costs and maximize results. Common optimization features include:
- Target CPA (Cost Per Acquisition). This feature allows you to set a target cost per acquisition, and the network will automatically adjust your bids to help achieve this goal. It’s particularly useful for controlling costs while still aiming for a specific conversion rate;
- Microbidding. Microbidding lets you adjust bids at a granular level, such as by specific traffic sources or even individual users. This allows for more precise budget allocation, ensuring you’re spending money where it’s most effective.
These tools are essential for any marketer looking to streamline campaign management and focus on strategic decision-making, rather than manual adjustments.
Head of Customer Service at RichAds
Veronika Ponomareva
Our Performance Mode is a powerful tool that automates many aspects of campaign management, including daily source updates and automatic whitelist additions. In essence, Performance Mode is an automated feature that optimizes your campaign by continuously updating traffic sources. It automatically refreshes white and blacklists weekly, turning off non-converting sources and activating new high-performing ones. This ensures your campaigns consistently receive the best quality traffic, maximizing conversion rates without requiring manual adjustments.
Final Thoughts
To truly make money with web push notifications, a strategic approach is crucial. By understanding the key methods of monetization and implementing best practices, you can significantly enhance your results. From segmenting campaigns by device type to choosing high-quality traffic sources and leveraging advanced optimization tools like RichAds Performance Mode, every step you take toward refinement can lead to better engagement and higher conversions.
Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.
