Top push ad networks

How to Promote Gambling in Indonesia: 2024 Insights

Every ambitious affiliate marketer is constantly searching for profitable strategies, and we’re here to help. The Asian gambling market has long been popular, but few know the secrets to successfully navigate it. 

In this article, we’ll delve into the nuances of gambling traffic in Indonesia, the promising GEO for attracting a target audience. Let’s break down everything, from covering key aspects to developing creative solutions and effective ad formats.

Advantages of Gambling Traffic in Indonesia

Indonesia, with its large and tech-savvy population, presents a lucrative opportunity for affiliates in the gambling industry. This country offers a unique blend of a rapidly growing market, a highly engaged audience, and cost-effective advertising options. 

Let’s explore these advantages in detail.

Rapidly growing gambling market

The first thing to note is the high popularity of gambling in Indonesia, which increases each year. Investments by locals in online casinos continue to grow. According to data from PPATK, approximately 800 trillion rupees were spent on online gambling in 2023 and 2022. 

Statista forecasts that by 2027, online gambling revenue in Indonesia will reach $19,7 million, with an 8,6% growth over the past 5 years. This makes investing in this sector a wise decision, as the industry is gaining momentum.

Affordable traffic

You can easily find cheap gambling ad traffic in Indonesia. For example, the cost per click in push traffic is one of the lowest at $0.01, while popunders cost starts at $0,24 per thousand views. Yet, the effectiveness of such advertising campaigns remains high. Indonesia consistently ranks among the top countries for various types of traffic.

Responsive and engaged audience

Another reason why it is so attractive to buy gambling traffic in Indonesia is the easily motivated audience. Research from Populix shows that 8 out of 10 Indonesians are interested in gambling and have tried it at least once. In 2023, 168 million transactions were recorded on online casino sites, made by three million Indonesians.

The similar GEO to Indonesia is India. It’s also a tier-3 country with cheap gambling traffic. Read our guide on gambling in India, to learn more!

Understanding the Gambling Ads Traffic in Indonesia

Before you start advertising gambling offers in Indonesia, it’s crucial to understand key aspects of the target audience and market specifics in this country. With this information, you can stay ahead of competitors and achieve profitability faster, avoiding prolonged testing periods.

Target audience 

According to research by Start.io, most online casino users in Indonesia are women (68%). Regarding age, the majority of players are under 25 years old. An interesting point – preference should be given to Android devices, as they are more popular than iOS devices. Popular device manufacturers in the country are listed below.

Internet usage

As per the Digital 2024 report, Indonesians are highly active on social media, with WhatsApp being the most popular platform, surpassing even Facebook and Instagram in user engagement. 

Search engines also play a significant role, with many Indonesians using them frequently to find information. The preferred browser for most locals is Chrome.

Payment systems

Each region has its popular payment systems that need to be considered when choosing offers to avoid ineffective investments. In Indonesia, systems like DANA, GoPay, Jenius, LinkAja, OVO, and Xendit are prevalent, along with various online wallets and traditional Visa and Mastercard cards. Always check for the availability of these systems when choosing casinos to ensure that customers can easily make deposits.

Popular casino brands

Indonesians enjoy a variety of gambling games, from classic slots, poker, and roulette to local games like dominoes. Despite new casinos appearing every month, there are a few tried-and-true brands that are perfect for initial tests:

  • BK8;
  • Dafabet casino;
  • Melbet;
  • BC Game;
  • 1xBet;
  • CMD368.

Effective Ad Formats for Indonesian Gambling

After examining the key characteristics of the target audience in Indonesia, it’s important to determine which types of traffic will be most effective for this region.

Push notifications

Push notifications are great for gambling offers as they bypass restrictions and don’t require complex bypass methods. 

These are real users who are already interested in the ads, as they have subscribed to notifications themselves. 

Let’s see traffic pricing in top gambling ad networks specializing in this GEO:

Traffic volume, impressionsAverage CPC, $
Onclicka538 320 7020,0387
RollerAds424 755 4610,036
ROIads122 523 1080,037275
Adavice DSP101 425 3810,064235
ClickAdu50 869 8600,01
TacoLoco32 633 6970,058
AdProfex20 685 1350,01

Native advertising

Native traffic is especially suitable for gambling in Indonesia, thanks to its natural integration into content and high level of user trust. This boosts conversion rates and attracts a new audience. Native advertising blends seamlessly into content, making it less intrusive and more effective in the long run.

Popunders

Popunders are ideal for gambling on the Indonesian market due to their high conversion rates and active audience. This more aggressive format works well in Indonesia, where people are highly interested in gambling. 

Due to its low cost, popunders allow you to cut advertising expenses and increase gambling traffic and ROI. Setting up such campaigns is relatively simple and requires minimal effort.

Popunder pricing in top gambling ad networks:

Traffic volume, impressionsAverage CPM, $
TacoLoco34 414 6300,058
ClickAdu30 752 0330,41
RollerAds8 385 5580,54
Onclicka1 357 6070,24
ROIads400 97710,287
Adavice DSP397 0070,010185

Examples of Creatives for Generating Gambling Advertising Traffic in Indonesia

Generating gambling ads traffic in Indonesia requires a nuanced understanding of the local market. Here are some creative approaches that resonate well with this audience:

1. Leveraging local cultural symbols

Indonesia’s rich cultural heritage can be a powerful tool in advertising. Incorporating traditional symbols and colors that hold cultural significance can help create a sense of familiarity and trust with the audience. Popular cultural symbols include dragons and phoenixes, which are often associated with luck and prosperity. Additionally, mythical and fairy-tale characters can make the ads more appealing.

Examples of push creatives for Indonesia:

1. Title: Feeling Lucky? 🎲 Try Your Luck Today!

Description: Get exclusive bonuses and win big with our top games. Play now!

2. Title: Your Jackpot Awaits! 🌟

Description: Join now and claim your welcome bonus. Start winning today!


2. Highlighting bonuses and promotions

Indonesian audiences are highly motivated by special offers and promotions. Highlighting bonuses, free spins, welcome packages, and exclusive prizes in your creatives can attract attention and drive engagement. Emphasizing the immediate value new users will receive upon signing up or making their first deposit can be particularly effective.

Examples of push ads for Indonesia:

1. Title: Jackpot Awaits! 🎰

Description: Spin the wheel and hit the jackpot. Join us now!

2. Title: Get Your Welcome Bonus Today! 🎁

Description: Sign up now and double your first deposit. Don’t miss out!


3. Utilizing Images of women

Using images of women in gambling creatives can significantly enhance engagement and conversion rates. In Indonesia, visuals play a crucial role in capturing attention, and well-designed ads featuring attractive, relatable female figures can create a strong connection with the audience.

Gambling ad examples for Indonesia:

1. Title: Spin & Win with Us! 💰

Description: Get exclusive bonuses and enjoy the best casino games.

2. Title: Join the Fun! 🎉

Description: Experience the thrill of winning with our top games!


4. Emphasizing big wins and jackpots

Highlighting big wins and jackpots can be a powerful motivator for potential gamblers. Creatives that showcase large sums of money, with visuals of previous winners celebrating their success, can create a sense of excitement and possibility.

Examples of gambling ads in push notifications:

1. Title: Join the Winners! 🎉

Description: Our players are winning big every day. Will you be next?

2. Title: Mega Jackpot Alert! 💰

Description: Play now for your chance to win life-changing prizes!


5. Interactive and engaging formats

Interactive ad formats, such as quizzes, polls, or games, can engage users deeply in iGaming creatives. For example, a quiz predicting the outcome of a popular local sports event or a spin-the-wheel game offering bonus points can make the ad experience fun and memorable. Talk about luck or good fortune – the locals believe in it. 

Adapting games to local symbols is essential to win the attention of your audience. Adding familiar cultural elements and traditions into your games can create a deeper connection with users and make your offerings more engaging and relatable. 

Examples of gambling creatives:

1. Title: Test Your Luck! 🎡

Description: Spin the wheel and win amazing prizes. Try it now!

2. Title: Predict and Win! ⚽

Description: Guess the match outcome and win big rewards!

Check out our guide on gambling to get a full understanding of this niche.

Final Thoughts

Regardless of your experience in affiliate marketing and previous work with Indonesia, this market niche promises to be profitable if you pay attention to the unique characteristics of this GEO. With the right strategies, tools, and audience understanding, gaining gambling traffic in Indonesia can be highly rewarding.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

Every ambitious affiliate marketer is constantly searching for profitable strategies, and we’re here to help. The Asian gambling market has long been popular, but few know the secrets to successfully navigate it. 

In this article, we’ll delve into the nuances of gambling traffic in Indonesia, the promising GEO for attracting a target audience. Let’s break down everything, from covering key aspects to developing creative solutions and effective ad formats.

Advantages of Gambling Traffic in Indonesia

Indonesia, with its large and tech-savvy population, presents a lucrative opportunity for affiliates in the gambling industry. This country offers a unique blend of a rapidly growing market, a highly engaged audience, and cost-effective advertising options. 

Let’s explore these advantages in detail.

Rapidly growing gambling market

The first thing to note is the high popularity of gambling in Indonesia, which increases each year. Investments by locals in online casinos continue to grow. According to data from PPATK, approximately 800 trillion rupees were spent on online gambling in 2023 and 2022. 

Statista forecasts that by 2027, online gambling revenue in Indonesia will reach $19,7 million, with an 8,6% growth over the past 5 years. This makes investing in this sector a wise decision, as the industry is gaining momentum.

Affordable traffic

You can easily find cheap gambling ad traffic in Indonesia. For example, the cost per click in push traffic is one of the lowest at $0.01, while popunders cost starts at $0,24 per thousand views. Yet, the effectiveness of such advertising campaigns remains high. Indonesia consistently ranks among the top countries for various types of traffic.

Responsive and engaged audience

Another reason why it is so attractive to buy gambling traffic in Indonesia is the easily motivated audience. Research from Populix shows that 8 out of 10 Indonesians are interested in gambling and have tried it at least once. In 2023, 168 million transactions were recorded on online casino sites, made by three million Indonesians.

The similar GEO to Indonesia is India. It’s also a tier-3 country with cheap gambling traffic. Read our guide on gambling in India, to learn more!

Understanding the Gambling Ads Traffic in Indonesia

Before you start advertising gambling offers in Indonesia, it’s crucial to understand key aspects of the target audience and market specifics in this country. With this information, you can stay ahead of competitors and achieve profitability faster, avoiding prolonged testing periods.

Target audience 

According to research by Start.io, most online casino users in Indonesia are women (68%). Regarding age, the majority of players are under 25 years old. An interesting point – preference should be given to Android devices, as they are more popular than iOS devices. Popular device manufacturers in the country are listed below.

Internet usage

As per the Digital 2024 report, Indonesians are highly active on social media, with WhatsApp being the most popular platform, surpassing even Facebook and Instagram in user engagement. 

Search engines also play a significant role, with many Indonesians using them frequently to find information. The preferred browser for most locals is Chrome.

Payment systems

Each region has its popular payment systems that need to be considered when choosing offers to avoid ineffective investments. In Indonesia, systems like DANA, GoPay, Jenius, LinkAja, OVO, and Xendit are prevalent, along with various online wallets and traditional Visa and Mastercard cards. Always check for the availability of these systems when choosing casinos to ensure that customers can easily make deposits.

Popular casino brands

Indonesians enjoy a variety of gambling games, from classic slots, poker, and roulette to local games like dominoes. Despite new casinos appearing every month, there are a few tried-and-true brands that are perfect for initial tests:

  • BK8;
  • Dafabet casino;
  • Melbet;
  • BC Game;
  • 1xBet;
  • CMD368.

Effective Ad Formats for Indonesian Gambling

After examining the key characteristics of the target audience in Indonesia, it’s important to determine which types of traffic will be most effective for this region.

Push notifications

Push notifications are great for gambling offers as they bypass restrictions and don’t require complex bypass methods. 

These are real users who are already interested in the ads, as they have subscribed to notifications themselves. 

Let’s see traffic pricing in top gambling ad networks specializing in this GEO:

Traffic volume, impressionsAverage CPC, $
Onclicka538 320 7020,0387
RollerAds424 755 4610,036
ROIads122 523 1080,037275
Adavice DSP101 425 3810,064235
ClickAdu50 869 8600,01
TacoLoco32 633 6970,058
AdProfex20 685 1350,01

Native advertising

Native traffic is especially suitable for gambling in Indonesia, thanks to its natural integration into content and high level of user trust. This boosts conversion rates and attracts a new audience. Native advertising blends seamlessly into content, making it less intrusive and more effective in the long run.

Popunders

Popunders are ideal for gambling on the Indonesian market due to their high conversion rates and active audience. This more aggressive format works well in Indonesia, where people are highly interested in gambling. 

Due to its low cost, popunders allow you to cut advertising expenses and increase gambling traffic and ROI. Setting up such campaigns is relatively simple and requires minimal effort.

Popunder pricing in top gambling ad networks:

Traffic volume, impressionsAverage CPM, $
TacoLoco34 414 6300,058
ClickAdu30 752 0330,41
RollerAds8 385 5580,54
Onclicka1 357 6070,24
ROIads400 97710,287
Adavice DSP397 0070,010185

Examples of Creatives for Generating Gambling Advertising Traffic in Indonesia

Generating gambling ads traffic in Indonesia requires a nuanced understanding of the local market. Here are some creative approaches that resonate well with this audience:

1. Leveraging local cultural symbols

Indonesia’s rich cultural heritage can be a powerful tool in advertising. Incorporating traditional symbols and colors that hold cultural significance can help create a sense of familiarity and trust with the audience. Popular cultural symbols include dragons and phoenixes, which are often associated with luck and prosperity. Additionally, mythical and fairy-tale characters can make the ads more appealing.

Examples of push creatives for Indonesia:

1. Title: Feeling Lucky? 🎲 Try Your Luck Today!

Description: Get exclusive bonuses and win big with our top games. Play now!

2. Title: Your Jackpot Awaits! 🌟

Description: Join now and claim your welcome bonus. Start winning today!


2. Highlighting bonuses and promotions

Indonesian audiences are highly motivated by special offers and promotions. Highlighting bonuses, free spins, welcome packages, and exclusive prizes in your creatives can attract attention and drive engagement. Emphasizing the immediate value new users will receive upon signing up or making their first deposit can be particularly effective.

Examples of push ads for Indonesia:

1. Title: Jackpot Awaits! 🎰

Description: Spin the wheel and hit the jackpot. Join us now!

2. Title: Get Your Welcome Bonus Today! 🎁

Description: Sign up now and double your first deposit. Don’t miss out!


3. Utilizing Images of women

Using images of women in gambling creatives can significantly enhance engagement and conversion rates. In Indonesia, visuals play a crucial role in capturing attention, and well-designed ads featuring attractive, relatable female figures can create a strong connection with the audience.

Gambling ad examples for Indonesia:

1. Title: Spin & Win with Us! 💰

Description: Get exclusive bonuses and enjoy the best casino games.

2. Title: Join the Fun! 🎉

Description: Experience the thrill of winning with our top games!


4. Emphasizing big wins and jackpots

Highlighting big wins and jackpots can be a powerful motivator for potential gamblers. Creatives that showcase large sums of money, with visuals of previous winners celebrating their success, can create a sense of excitement and possibility.

Examples of gambling ads in push notifications:

1. Title: Join the Winners! 🎉

Description: Our players are winning big every day. Will you be next?

2. Title: Mega Jackpot Alert! 💰

Description: Play now for your chance to win life-changing prizes!


5. Interactive and engaging formats

Interactive ad formats, such as quizzes, polls, or games, can engage users deeply in iGaming creatives. For example, a quiz predicting the outcome of a popular local sports event or a spin-the-wheel game offering bonus points can make the ad experience fun and memorable. Talk about luck or good fortune – the locals believe in it. 

Adapting games to local symbols is essential to win the attention of your audience. Adding familiar cultural elements and traditions into your games can create a deeper connection with users and make your offerings more engaging and relatable. 

Examples of gambling creatives:

1. Title: Test Your Luck! 🎡

Description: Spin the wheel and win amazing prizes. Try it now!

2. Title: Predict and Win! ⚽

Description: Guess the match outcome and win big rewards!

Check out our guide on gambling to get a full understanding of this niche.

Final Thoughts

Regardless of your experience in affiliate marketing and previous work with Indonesia, this market niche promises to be profitable if you pay attention to the unique characteristics of this GEO. With the right strategies, tools, and audience understanding, gaining gambling traffic in Indonesia can be highly rewarding.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

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