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How to Gain Gambling Traffic in India: Expert Tips and Insights

The online gambling industry in India is booming, and if you’re an affiliate marketer, now is the perfect time to tap into this lucrative market. Not only is there a vast potential audience, but the traffic is also relatively cheap, offering an excellent return on investment. With increasing internet penetration and a growing interest in online gaming, India presents a golden opportunity for affiliates. 

This guide will walk you through the approaches for advertising gambling you need to gain traffic in this GEO effectively.

Why the Gambling Market in India is Worth Investing In

India has over 1,3 billion people, making it one of the largest markets in the world. This large population means there are plenty of potential customers for online gambling.

According to Statista, the revenue in the online gambling market in India is projected to reach US$2.90 billion in 2024, with an expected growth to US$3.88 billion by 2029. The online sports betting market alone is expected to hit US$1.97 billion in 2024. 

Many Indians are seeing their incomes rise, especially the growing middle class. With more disposable income, people have more money to spend on entertainment, including online gambling.

Peculiarities of Gambling Traffic in India

The Indian market has unique characteristics that can significantly impact your affiliate marketing strategy. Understanding these peculiarities and the specifics of the target audience can help you tailor your approach for better results.

Internet and mobile growth

Internet use is rapidly increasing in India, with more and more people getting online. Affordable smartphones and cheap data plans have made it easy for people to access the internet, which is great for online gambling businesses. People can now gamble anytime and anywhere using their mobile devices. 

According to Start.io, the top devices for setting up a gambling campaign in India include popular smartphone brands like Xiaomi, Samsung, and OnePlus. These devices offer robust performance at affordable prices, making them accessible to a broad audience.

Young and tech-savvy population

A large portion of the population is young and comfortable with technology. As Start.io said, 83,4% of gamblers in India are aged 18 to 34. This group is particularly attracted to the interactive and immersive nature of online gambling, and the potential to win money.

Easy online payments

Digital payment methods like UPI and digital wallets are becoming very popular in India, making it easy for people to deposit and withdraw money on gambling sites. Payment methods are a crucial pillar for the success of any gambling site operating in India. Popular methods need to ensure anti-fraud potential, security measures, fast payment processing, and a good reputation with online support.

Paytm stands out as the most popular payment method among Indian gamblers. This e-commerce payment system, based in Noida, Uttar Pradesh, supports 11 languages and offers a variety of online transaction services, including those for online casinos. Any international online casino wishing to attract Indian players must integrate Paytm into its payment options.

As igamingaffiliates.io reports, apart from Paytm, other favored payment methods include:

  • Gpay (Google Pay). A highly popular service in India, providing easy and secure transactions;
  • E-wallets. PayPal, Skrill, and Neteller are commonly used due to their almost instant payout capabilities, which is a significant advantage for Indian users.

Trends of Gambling in India 

Staying informed about these trends is crucial for affiliates looking to maximize their impact and reach. Here are the key trends shaping the gambling market in India:

Growing popularity of sports betting

Cricket remains the dominant sport for betting, driven by the popularity of the Indian Premier League (IPL), which attracts massive viewership and betting activity. Many Indians enjoy placing bets on their favorite teams and players.

The emergence of online sports betting platforms has further fueled this trend by offering competitive odds, a wide range of betting options, and easy-to-use interfaces.

Online casinos

Another trend is the rise of online casinos in India. These platforms provide a diverse selection of casino games, including slots, roulette, and blackjack, catering to the preferences of Indian players. According to iGB Affiliates, popular online casino websites in India include Tracksino.com, Casinoscores.com, Casino.org, Gambling.com, and Casino.com

Top-ranking brands on affiliate websites are Parimatch, 1xBet, Dafabet, and Stake.com.

Understanding these audience-specific characteristics is key to developing a successful affiliate marketing strategy. By catering to the preferences and behaviors of the Indian market, you can effectively capture gambling traffic.

Handy tip. While English is widely spoken, it’s important to create ads in Hindi and other regional languages to connect effectively with the broader audience.

Where to Buy Website Traffic in India for Gambling: Best Ad Sources 

To effectively promote gambling in India, it’s important to identify and utilize the most effective traffic sources. Social media, search engines, and app campaigns are some of the primary channels that can drive significant traffic to gambling platforms.

Ad Networks 

Ad networks aggregate ad space from various publishers and sell it to advertisers. They offer a variety of ad formats, including display ads, popunders, push notifications, and native ads. The key advantage of using ad networks is their ability to deliver high volumes of traffic at relatively low costs, making them ideal for large-scale campaigns.

Traffic from ad networks is often sold on a cost-per-click (CPC) model, with minimum CPC rates as low as $0.0001. This allows advertisers to acquire significant amounts of traffic without a huge budget, which is particularly valuable in the Indian market where affordability is crucial.

Popular ad networks that sell cheap gambling traffic in India:

Ad NetworkTraffic volumeMinimal CPC More information
ClickAdu5,8B+ daily impressions$0.001Read the review
Galaksion30 billion impressions monthly$0.001Read the review
PushHouse14 billion impressions daily$0.0001Read the review
MyBid5B+ impressions$0.01Read the review

Social media platforms

Social media platforms play a crucial role in influencing consumer engagement and advertising outreach in India. These platforms are widely used and offer a range of targeting options to reach specific demographics. Here are the most effective platforms:

  • Facebook. One of the most popular channels for advertising casino games, Facebook offers highly targeted ads that can reach specific demographics based on age, interests, and behavior;
  • Instagram. As of 2023, Instagram has become the top platform for influencer marketing in India. Visual content and endorsements from influencers can significantly boost engagement and reach;
  • YouTube. Ideal for video ads, YouTube allows you to share engaging content such as gameplay demonstrations, testimonials, and promotions. Video content is extremely popular in India, making YouTube an essential platform for reaching potential gamblers;
  • WhatsApp and Telegram. These messaging platforms are excellent for direct communication with users, offering a personal touch to promotions and updates. They can be used to share exclusive offers, updates, and engage in customer service;
  • WeChat. Although less popular than the others, WeChat can be effective for niche markets. It’s particularly useful for targeting specific communities within India;
  • Local alternatives. As TikTok is banned in India, local alternatives like HiPi have emerged, offering new avenues for reaching the Indian audience. These platforms can be used to share short-form video content and engage with younger users.

Search Engine Optimization (SEO)

SEO is a valuable source of organic traffic that can drive long-term engagement and conversions. By optimizing your website for search engines, you can attract users searching for gambling-related content. To make the most of SEO, create informative and engaging content that answers users’ queries. This can include blog posts, guides, and reviews related to gambling. Use keywords that are specific to the Indian gambling market. 

Your website should be updated with fresh content to maintain relevance and attract repeat visitors. Regularly updating your site with new articles, news, and promotional offers can keep your audience engaged.

Google Universal App Campaigns (UAC)

For teams with larger budgets, Google UAC can be a profitable way to promote gambling apps. Despite occasional obstacles from Google, UAC allows you to target mobile users effectively, leveraging Google’s vast network to maximize reach and conversions. Here’s how to use UAC effectively:

  • Comprehensive targeting. Utilize Google’s targeting options to reach users based on their interests, behaviors, and demographics;
  • Creative ads. Develop engaging ad creatives that showcase the features and benefits of your gambling app. Highlight bonuses, unique features, and ease of use;
  • Performance tracking. Monitor the performance of your campaigns and make adjustments as needed to optimize results. Use analytics to track user engagement and conversions.

Best Ad Formats for Gambling in India

Let’s explore the best ad formats for promoting gambling services in India, helping you maximize your reach and conversions.

1. Push Notifications

Push notifications are one of the most effective ad formats for the gambling industry in India. These ads appear directly on the user’s device, making them hard to miss and increasing the likelihood of engagement. Push notifications work well for gambling because of their high visibility. They also drive instant engagement, as users can click on the notification to be taken directly to your offer, leading to immediate interaction. 

Additionally, push notifications allow for personalization, as you can tailor messages based on user behavior and preferences, increasing the relevance and appeal of the ad. Moreover, compared to other formats, push notifications can offer a higher ROI due to their direct and engaging nature.

2. Popunder Ads

Popunder ads open in a new browser window behind the current one, making them less intrusive while still ensuring visibility. They are particularly effective for gambling ads because they remain visible when the user closes their current browser window. This ensures that your ad gets noticed without disrupting the user’s browsing experience. 

Popunder ads are less disruptive than popups, making them a more user-friendly option. They can also be targeted based on user behavior, ensuring they reach the right audience.

3. Direct Click Ads

Direct click ads are designed to drive traffic directly to your gambling site. They are effective because they provide immediate traffic; users are taken directly to your site with a single click, increasing the chances of conversion. These ads target users who are actively looking for gambling services, making them more likely to engage and convert. Additionally, it’s easy to track the performance of direct click ads, allowing you to optimize your campaigns effectively.

4. Native Ads

Native ads blend seamlessly with the content of the website they appear on, making them less intrusive and more engaging. For gambling services, native ads are beneficial because they offer high engagement; their seamless integration with content makes users more likely to engage with them. They also help in building trust with potential customers, as native ads are perceived as less pushy. Moreover, these ads can be highly targeted and relevant to the user’s interests and browsing habits.

Eager to try other GEOs for generating gambling traffic? Read our gambling guide to master this niche like a pro!

Examples of Creatives for Generating Gambling Traffic in the Indian Market

Generating gambling ads traffic in India requires a nuanced understanding of the local market. Here are some creative approaches that resonate well with this audience:

1. Leveraging сricket and Bollywood icons

In India, cricket and Bollywood are not just pastimes – they are obsessions. Using imagery of popular cricket players during major tournaments like the IPL or featuring Bollywood stars in your creatives can significantly boost engagement. For example, an ad that combines a picture of a leading cricket player with a special betting offer or a Bollywood theme during a movie release can capture the audience’s attention.

2. Highlighting Bonuses and Prizes

Indian audiences are highly motivated by the prospect of winning bonuses and prizes. Creatives that emphasize special bonuses, free spins, welcome packages, and exclusive prizes can be very effective. Highlight the benefits that new users will receive upon signing up or making their first deposit. This approach creates a sense of immediate value and can encourage users to engage with the platform.

4. Emphasizing big wins and jackpots

Highlighting big wins and jackpots can be a powerful motivator for potential gamblers. Creatives that showcase large sums of money, with visuals of previous winners celebrating their success, can create a sense of excitement and possibility. 

5. Interactive and engaging formats

Interactive ad formats, such as quizzes, polls, or games, can engage users more deeply than static ads. For example, a quiz predicting the outcome of a cricket match or a spin-the-wheel game offering bonus points can make the ad experience fun and memorable. These interactive elements not only capture attention but also encourage users to take action.

Additional Tips for Effective Casino Creatives for the Indian Market

To maximize the effectiveness of your gambling traffic campaigns in India, consider the following tips:

  • Showcasing aspirational lifestyles. Use visuals of luxury and success to attract attention and motivate users;
  • Localize your creatives. Use regional languages and cultural references to resonate with the audience;
  • Timing and relevance. Align campaigns with major events like the IPL for peak engagement;
  • Geo-targeting. Focus on economically active cities like Mumbai, Delhi, and Bangalore for higher engagement;
  • Mobile optimization. Ensure your creatives are mobile-friendly, given the high mobile internet usage in India;
  • Clear call to action. Make sure your ads have a strong and clear call to action to guide users on what to do next;
  • Use testimonials. Include real testimonials from users to build trust and authenticity;
  • Seasonal themes. Leverage local festivals and holidays in your creatives to enhance relatability;
  • Offer free trials. Attract new users by offering free trials or no-deposit bonuses.

Incorporate these creative strategies and tips to effectively generate gambling traffic in India and enhance the overall success of your campaigns.

Final Thoughts

Gaining gambling advertising traffic in India is a highly rewarding endeavor if approached correctly. By understanding the market, you can drive a significant amount of traffic to your affiliate links. As the online gambling industry in India continues to grow, so do the opportunities for affiliates. Start implementing these strategies today, and watch your traffic soar!

Remember, success in affiliate marketing is not just about getting traffic, but also about converting that traffic into loyal users. Keep testing and optimizing your strategies to ensure you stay ahead in this competitive market.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

The online gambling industry in India is booming, and if you’re an affiliate marketer, now is the perfect time to tap into this lucrative market. Not only is there a vast potential audience, but the traffic is also relatively cheap, offering an excellent return on investment. With increasing internet penetration and a growing interest in online gaming, India presents a golden opportunity for affiliates. 

This guide will walk you through the approaches for advertising gambling you need to gain traffic in this GEO effectively.

Why the Gambling Market in India is Worth Investing In

India has over 1,3 billion people, making it one of the largest markets in the world. This large population means there are plenty of potential customers for online gambling.

According to Statista, the revenue in the online gambling market in India is projected to reach US$2.90 billion in 2024, with an expected growth to US$3.88 billion by 2029. The online sports betting market alone is expected to hit US$1.97 billion in 2024. 

Many Indians are seeing their incomes rise, especially the growing middle class. With more disposable income, people have more money to spend on entertainment, including online gambling.

Peculiarities of Gambling Traffic in India

The Indian market has unique characteristics that can significantly impact your affiliate marketing strategy. Understanding these peculiarities and the specifics of the target audience can help you tailor your approach for better results.

Internet and mobile growth

Internet use is rapidly increasing in India, with more and more people getting online. Affordable smartphones and cheap data plans have made it easy for people to access the internet, which is great for online gambling businesses. People can now gamble anytime and anywhere using their mobile devices. 

According to Start.io, the top devices for setting up a gambling campaign in India include popular smartphone brands like Xiaomi, Samsung, and OnePlus. These devices offer robust performance at affordable prices, making them accessible to a broad audience.

Young and tech-savvy population

A large portion of the population is young and comfortable with technology. As Start.io said, 83,4% of gamblers in India are aged 18 to 34. This group is particularly attracted to the interactive and immersive nature of online gambling, and the potential to win money.

Easy online payments

Digital payment methods like UPI and digital wallets are becoming very popular in India, making it easy for people to deposit and withdraw money on gambling sites. Payment methods are a crucial pillar for the success of any gambling site operating in India. Popular methods need to ensure anti-fraud potential, security measures, fast payment processing, and a good reputation with online support.

Paytm stands out as the most popular payment method among Indian gamblers. This e-commerce payment system, based in Noida, Uttar Pradesh, supports 11 languages and offers a variety of online transaction services, including those for online casinos. Any international online casino wishing to attract Indian players must integrate Paytm into its payment options.

As igamingaffiliates.io reports, apart from Paytm, other favored payment methods include:

  • Gpay (Google Pay). A highly popular service in India, providing easy and secure transactions;
  • E-wallets. PayPal, Skrill, and Neteller are commonly used due to their almost instant payout capabilities, which is a significant advantage for Indian users.

Trends of Gambling in India 

Staying informed about these trends is crucial for affiliates looking to maximize their impact and reach. Here are the key trends shaping the gambling market in India:

Growing popularity of sports betting

Cricket remains the dominant sport for betting, driven by the popularity of the Indian Premier League (IPL), which attracts massive viewership and betting activity. Many Indians enjoy placing bets on their favorite teams and players.

The emergence of online sports betting platforms has further fueled this trend by offering competitive odds, a wide range of betting options, and easy-to-use interfaces.

Online casinos

Another trend is the rise of online casinos in India. These platforms provide a diverse selection of casino games, including slots, roulette, and blackjack, catering to the preferences of Indian players. According to iGB Affiliates, popular online casino websites in India include Tracksino.com, Casinoscores.com, Casino.org, Gambling.com, and Casino.com

Top-ranking brands on affiliate websites are Parimatch, 1xBet, Dafabet, and Stake.com.

Understanding these audience-specific characteristics is key to developing a successful affiliate marketing strategy. By catering to the preferences and behaviors of the Indian market, you can effectively capture gambling traffic.

Handy tip. While English is widely spoken, it’s important to create ads in Hindi and other regional languages to connect effectively with the broader audience.

Where to Buy Website Traffic in India for Gambling: Best Ad Sources 

To effectively promote gambling in India, it’s important to identify and utilize the most effective traffic sources. Social media, search engines, and app campaigns are some of the primary channels that can drive significant traffic to gambling platforms.

Ad Networks 

Ad networks aggregate ad space from various publishers and sell it to advertisers. They offer a variety of ad formats, including display ads, popunders, push notifications, and native ads. The key advantage of using ad networks is their ability to deliver high volumes of traffic at relatively low costs, making them ideal for large-scale campaigns.

Traffic from ad networks is often sold on a cost-per-click (CPC) model, with minimum CPC rates as low as $0.0001. This allows advertisers to acquire significant amounts of traffic without a huge budget, which is particularly valuable in the Indian market where affordability is crucial.

Popular ad networks that sell cheap gambling traffic in India:

Ad NetworkTraffic volumeMinimal CPC More information
ClickAdu5,8B+ daily impressions$0.001Read the review
Galaksion30 billion impressions monthly$0.001Read the review
PushHouse14 billion impressions daily$0.0001Read the review
MyBid5B+ impressions$0.01Read the review

Social media platforms

Social media platforms play a crucial role in influencing consumer engagement and advertising outreach in India. These platforms are widely used and offer a range of targeting options to reach specific demographics. Here are the most effective platforms:

  • Facebook. One of the most popular channels for advertising casino games, Facebook offers highly targeted ads that can reach specific demographics based on age, interests, and behavior;
  • Instagram. As of 2023, Instagram has become the top platform for influencer marketing in India. Visual content and endorsements from influencers can significantly boost engagement and reach;
  • YouTube. Ideal for video ads, YouTube allows you to share engaging content such as gameplay demonstrations, testimonials, and promotions. Video content is extremely popular in India, making YouTube an essential platform for reaching potential gamblers;
  • WhatsApp and Telegram. These messaging platforms are excellent for direct communication with users, offering a personal touch to promotions and updates. They can be used to share exclusive offers, updates, and engage in customer service;
  • WeChat. Although less popular than the others, WeChat can be effective for niche markets. It’s particularly useful for targeting specific communities within India;
  • Local alternatives. As TikTok is banned in India, local alternatives like HiPi have emerged, offering new avenues for reaching the Indian audience. These platforms can be used to share short-form video content and engage with younger users.

Search Engine Optimization (SEO)

SEO is a valuable source of organic traffic that can drive long-term engagement and conversions. By optimizing your website for search engines, you can attract users searching for gambling-related content. To make the most of SEO, create informative and engaging content that answers users’ queries. This can include blog posts, guides, and reviews related to gambling. Use keywords that are specific to the Indian gambling market. 

Your website should be updated with fresh content to maintain relevance and attract repeat visitors. Regularly updating your site with new articles, news, and promotional offers can keep your audience engaged.

Google Universal App Campaigns (UAC)

For teams with larger budgets, Google UAC can be a profitable way to promote gambling apps. Despite occasional obstacles from Google, UAC allows you to target mobile users effectively, leveraging Google’s vast network to maximize reach and conversions. Here’s how to use UAC effectively:

  • Comprehensive targeting. Utilize Google’s targeting options to reach users based on their interests, behaviors, and demographics;
  • Creative ads. Develop engaging ad creatives that showcase the features and benefits of your gambling app. Highlight bonuses, unique features, and ease of use;
  • Performance tracking. Monitor the performance of your campaigns and make adjustments as needed to optimize results. Use analytics to track user engagement and conversions.

Best Ad Formats for Gambling in India

Let’s explore the best ad formats for promoting gambling services in India, helping you maximize your reach and conversions.

1. Push Notifications

Push notifications are one of the most effective ad formats for the gambling industry in India. These ads appear directly on the user’s device, making them hard to miss and increasing the likelihood of engagement. Push notifications work well for gambling because of their high visibility. They also drive instant engagement, as users can click on the notification to be taken directly to your offer, leading to immediate interaction. 

Additionally, push notifications allow for personalization, as you can tailor messages based on user behavior and preferences, increasing the relevance and appeal of the ad. Moreover, compared to other formats, push notifications can offer a higher ROI due to their direct and engaging nature.

2. Popunder Ads

Popunder ads open in a new browser window behind the current one, making them less intrusive while still ensuring visibility. They are particularly effective for gambling ads because they remain visible when the user closes their current browser window. This ensures that your ad gets noticed without disrupting the user’s browsing experience. 

Popunder ads are less disruptive than popups, making them a more user-friendly option. They can also be targeted based on user behavior, ensuring they reach the right audience.

3. Direct Click Ads

Direct click ads are designed to drive traffic directly to your gambling site. They are effective because they provide immediate traffic; users are taken directly to your site with a single click, increasing the chances of conversion. These ads target users who are actively looking for gambling services, making them more likely to engage and convert. Additionally, it’s easy to track the performance of direct click ads, allowing you to optimize your campaigns effectively.

4. Native Ads

Native ads blend seamlessly with the content of the website they appear on, making them less intrusive and more engaging. For gambling services, native ads are beneficial because they offer high engagement; their seamless integration with content makes users more likely to engage with them. They also help in building trust with potential customers, as native ads are perceived as less pushy. Moreover, these ads can be highly targeted and relevant to the user’s interests and browsing habits.

Eager to try other GEOs for generating gambling traffic? Read our gambling guide to master this niche like a pro!

Examples of Creatives for Generating Gambling Traffic in the Indian Market

Generating gambling ads traffic in India requires a nuanced understanding of the local market. Here are some creative approaches that resonate well with this audience:

1. Leveraging сricket and Bollywood icons

In India, cricket and Bollywood are not just pastimes – they are obsessions. Using imagery of popular cricket players during major tournaments like the IPL or featuring Bollywood stars in your creatives can significantly boost engagement. For example, an ad that combines a picture of a leading cricket player with a special betting offer or a Bollywood theme during a movie release can capture the audience’s attention.

2. Highlighting Bonuses and Prizes

Indian audiences are highly motivated by the prospect of winning bonuses and prizes. Creatives that emphasize special bonuses, free spins, welcome packages, and exclusive prizes can be very effective. Highlight the benefits that new users will receive upon signing up or making their first deposit. This approach creates a sense of immediate value and can encourage users to engage with the platform.

4. Emphasizing big wins and jackpots

Highlighting big wins and jackpots can be a powerful motivator for potential gamblers. Creatives that showcase large sums of money, with visuals of previous winners celebrating their success, can create a sense of excitement and possibility. 

5. Interactive and engaging formats

Interactive ad formats, such as quizzes, polls, or games, can engage users more deeply than static ads. For example, a quiz predicting the outcome of a cricket match or a spin-the-wheel game offering bonus points can make the ad experience fun and memorable. These interactive elements not only capture attention but also encourage users to take action.

Additional Tips for Effective Casino Creatives for the Indian Market

To maximize the effectiveness of your gambling traffic campaigns in India, consider the following tips:

  • Showcasing aspirational lifestyles. Use visuals of luxury and success to attract attention and motivate users;
  • Localize your creatives. Use regional languages and cultural references to resonate with the audience;
  • Timing and relevance. Align campaigns with major events like the IPL for peak engagement;
  • Geo-targeting. Focus on economically active cities like Mumbai, Delhi, and Bangalore for higher engagement;
  • Mobile optimization. Ensure your creatives are mobile-friendly, given the high mobile internet usage in India;
  • Clear call to action. Make sure your ads have a strong and clear call to action to guide users on what to do next;
  • Use testimonials. Include real testimonials from users to build trust and authenticity;
  • Seasonal themes. Leverage local festivals and holidays in your creatives to enhance relatability;
  • Offer free trials. Attract new users by offering free trials or no-deposit bonuses.

Incorporate these creative strategies and tips to effectively generate gambling traffic in India and enhance the overall success of your campaigns.

Final Thoughts

Gaining gambling advertising traffic in India is a highly rewarding endeavor if approached correctly. By understanding the market, you can drive a significant amount of traffic to your affiliate links. As the online gambling industry in India continues to grow, so do the opportunities for affiliates. Start implementing these strategies today, and watch your traffic soar!

Remember, success in affiliate marketing is not just about getting traffic, but also about converting that traffic into loyal users. Keep testing and optimizing your strategies to ensure you stay ahead in this competitive market.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

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