Top push ad networks

Healthcare ACA Case Study on Push Notifications in the US [The 45,000$ Breakthrough]

Pushub shared their push ads case study on the Healthcare ACA offer. Keep reading to learn more about making a profit in this niche. 

Why Healthcare & Push Notifications: Pushub Opinion

Push notifications are a logical ad format to explore within the healthcare sector. They offer several advantages that align well with healthcare campaigns, particularly those related to ACA (Affordable Care Act) Healthcare campaigns. 

Here’s why:

  • Contextual creatives. Push notifications utilize contextual creatives similar to Google Ads. This means you can build creatives from a headline and body text, including dynamic text, and add an image. This approach allows for highly targeted messaging that can resonate well with potential clients.
  • Engaged Audience. Many push notification platforms, including Pushub, attract users from finance, news, and other niche content sites. These users are typically more engaged and likely to interact with ads related to finance, insurance, and healthcare topics. This makes push notifications an ideal medium for healthcare campaigns, as the audience is already predisposed to such content.
  • Simpler moderation and regulation. Compared to other ad formats, moderation and regulation for push notifications tend to be more straightforward. This ease of regulation ensures that your ads meet compliance standards without extensive back-and-forth adjustments. Furthermore, support from platforms like Pushub is more readily available, providing a smoother experience for advertisers.

Running push notifications ads can be tricky, especially if you’re new to the ad format. When it comes to push notifications ads case study by Pushub, one needs a deep understanding of 4 main fields to succeed: Lead Generation in the US, Pay-per-call campaigns (inbound calls), Paid Media Buying (buying CPC/CPM), and Push Notifications Ads.

Let’s review the Pushub push ads case study on Healthcare ACA to showcase how it’s possible to achieve great results in this vertical.

Push Ads Case Study by PusHub: Client Review

PushHub: Our partner had long worked in the ACA and pay-per-call fields, working extensively with Facebook and Google. However, they sought expansion and new opportunities for risk management through diversification. The only missing piece was expertise with push notifications. After learning about Pushub through a recommendation, they started working with us in November 2023.

Here’s how they grew and developed their campaign up to the end of April 2024.

Campaign Settings:

  • Vertical: Healthcare
  • Type: ACA (Affordable Care Act)
  • Targeting:
    • Geo: US – about 30 states
    • Device: Mobile
    • Day Parting: Weekdays only, US working hours only
    • Conversion Type: Pay per call – inbound (a potential client calls the number on the landing page)
    • Avg CPA goal: $30

ACA (Affordable Care Act): A federal law signed by President Obama in 2010. The law expanded access to medical insurance policies, including subsidies for individuals or companies purchasing insurance for employees.

A/B testing – November-December 2023

Testing review:

  • Cost: $2,119.59
  • Conversions: 38
  • Avg CPA: $55.7

Pushub DSP:

Advertiser tracking:

The partner started Healthcare ACA campaigns in November 2023, working mostly on their own (“self-serve” service). They shared our DSP and push traffic met their initial needs:

  1. Relevant engaged audience. Push users subscribing to financial, news, and content sites converted from day one;
  2. Critical targeting options. Essential targeting options like specific days of the week, hours of the day, and specific US states were available;
  3. Scale. Despite very specific targeting, they were able to start scaling.

Demonstrating open-mindedness and transparency, they set up a Postback (Pixel) to pass conversion data, giving them two important advantages:

  1. Immediate. Ability to optimize our platform with all important data in one place.
  2. Long-term. Available information enabled Pushub’s Ad-ops team to evolve their account.

The partner proved to be a professional in their field, handling media buying on a CPC basis. With an initial test budget of $2,200, the aim was an average CPA of $30. While conversions were coming in, the average CPA in November 2023 ($57) was far off. Even improving to $45 in December 2023 was still a “work in progress.”

With the end of the year nearing, the advertiser decided to pause and resume testing in 2024.

Bottom line: A partner with expertise in their vertical and understanding of paid media buying can assess traffic potential and start improving results. However, for more significant improvement and scale, more tools and support are needed.

Optimization (Iteration 1) – March 2024 – The Big Breakthrough

  • Cost: $19,902.47 (+950%)
  • Conversions: 760 (+1,900%)
  • Avg CPA: $26.18 (-113%)

Pushub DSP:

Advertiser tracking:

Pushub Success Team reached out to the advertiser in February 2024, offering 3 key insights:

  1. Success potential. Even self-served, the average CPA showed improvement.
  2. Right success plan. Exponential success is possible with the right plan, tools, practices, and communication;
  3. More testing needed. Testing other offers, funnels, creatives, and landing pages.

The Pushub success team suggested another test, starting with managed service and moving to agency service during the month.

Creatives and Landing Pages

The Success Team changed the creative approach. Considering the ACA Healthcare audience might be dealing with financial difficulties, our creatives communicated: “Look, someone has already found solutions to your financial troubles with Healthcare.”

Using creatives that highlighted potential eligibility for benefits and subsidies, we incorporated texts like “You may be entitled to a subsidy card worth up to XXXX$” and images reflecting possible benefits.

Blacklists & Whitelists

We implemented tailored WL & BL for this specific offer. Their main function is to deactivate ineffective traffic sources timely and strategically increase bids on profitable sources.

Dynamically Changing Bids & CPA Goal Management

With agency service approval, we optimized for the partner, opening a world of opportunities. The Pushub team leveraged their unique perspective and years of performance data, managing crucial campaign setups, including CPC bids.

Bottom line: Continuous and extensive A/B testing in push notifications is crucial for success. Optimization is best controlled with whitelists, blacklists, and bid adjustments per source. Agency service and the Pushub Success Team elevate efficiency to a new level.

Optimization (Iteration 2)  – April 2024 – Additional Growth

  • Cost: $23,705.22 (+19%)
  • Conversions: 975 (+28%)
  • Avg CPA: $24.31 (-7%)

Pushub DSP:

Advertiser tracking:

With a few weeks of positive data, we continued to expand using more sophisticated targeting and resources.

User Age Targeting Campaigns

User age, or the time since the user’s subscription, shows different performance trends. Utilizing this required setting up user age campaigns, having reports to show CPA per user age, and optimization, such as changing bids for different user ages.

AI Optimizer

The AI optimizer took over manual optimization processes, making adjustments fast and precise. It learned and built optimization routines from five years of performance reports, manual techniques, and business intelligence specific to our verticals and ad formats.

Final Result – Overview

  • Total Cost: $45,727.28
  • Total Conversions: 1,773
  • Total Avg CPA: $25.79

Results:

This case study concludes with a “happy ending,” starting with initial struggles, pivoting to profitability, and growing ROI stats using data, tools, and best practices.

Client review:

Final Thoughts

Push notifications as an alternative for Google & Facebook in ACA Healthcare campaigns? While it might not be time to close your Facebook and Google accounts just yet, not adding push notifications means leaving money on the table for someone else to pick up.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

Pushub shared their push ads case study on the Healthcare ACA offer. Keep reading to learn more about making a profit in this niche. 

Why Healthcare & Push Notifications: Pushub Opinion

Push notifications are a logical ad format to explore within the healthcare sector. They offer several advantages that align well with healthcare campaigns, particularly those related to ACA (Affordable Care Act) Healthcare campaigns. 

Here’s why:

  • Contextual creatives. Push notifications utilize contextual creatives similar to Google Ads. This means you can build creatives from a headline and body text, including dynamic text, and add an image. This approach allows for highly targeted messaging that can resonate well with potential clients.
  • Engaged Audience. Many push notification platforms, including Pushub, attract users from finance, news, and other niche content sites. These users are typically more engaged and likely to interact with ads related to finance, insurance, and healthcare topics. This makes push notifications an ideal medium for healthcare campaigns, as the audience is already predisposed to such content.
  • Simpler moderation and regulation. Compared to other ad formats, moderation and regulation for push notifications tend to be more straightforward. This ease of regulation ensures that your ads meet compliance standards without extensive back-and-forth adjustments. Furthermore, support from platforms like Pushub is more readily available, providing a smoother experience for advertisers.

Running push notifications ads can be tricky, especially if you’re new to the ad format. When it comes to push notifications ads case study by Pushub, one needs a deep understanding of 4 main fields to succeed: Lead Generation in the US, Pay-per-call campaigns (inbound calls), Paid Media Buying (buying CPC/CPM), and Push Notifications Ads.

Let’s review the Pushub push ads case study on Healthcare ACA to showcase how it’s possible to achieve great results in this vertical.

Push Ads Case Study by PusHub: Client Review

PushHub: Our partner had long worked in the ACA and pay-per-call fields, working extensively with Facebook and Google. However, they sought expansion and new opportunities for risk management through diversification. The only missing piece was expertise with push notifications. After learning about Pushub through a recommendation, they started working with us in November 2023.

Here’s how they grew and developed their campaign up to the end of April 2024.

Campaign Settings:

  • Vertical: Healthcare
  • Type: ACA (Affordable Care Act)
  • Targeting:
    • Geo: US – about 30 states
    • Device: Mobile
    • Day Parting: Weekdays only, US working hours only
    • Conversion Type: Pay per call – inbound (a potential client calls the number on the landing page)
    • Avg CPA goal: $30

ACA (Affordable Care Act): A federal law signed by President Obama in 2010. The law expanded access to medical insurance policies, including subsidies for individuals or companies purchasing insurance for employees.

A/B testing – November-December 2023

Testing review:

  • Cost: $2,119.59
  • Conversions: 38
  • Avg CPA: $55.7

Pushub DSP:

Advertiser tracking:

The partner started Healthcare ACA campaigns in November 2023, working mostly on their own (“self-serve” service). They shared our DSP and push traffic met their initial needs:

  1. Relevant engaged audience. Push users subscribing to financial, news, and content sites converted from day one;
  2. Critical targeting options. Essential targeting options like specific days of the week, hours of the day, and specific US states were available;
  3. Scale. Despite very specific targeting, they were able to start scaling.

Demonstrating open-mindedness and transparency, they set up a Postback (Pixel) to pass conversion data, giving them two important advantages:

  1. Immediate. Ability to optimize our platform with all important data in one place.
  2. Long-term. Available information enabled Pushub’s Ad-ops team to evolve their account.

The partner proved to be a professional in their field, handling media buying on a CPC basis. With an initial test budget of $2,200, the aim was an average CPA of $30. While conversions were coming in, the average CPA in November 2023 ($57) was far off. Even improving to $45 in December 2023 was still a “work in progress.”

With the end of the year nearing, the advertiser decided to pause and resume testing in 2024.

Bottom line: A partner with expertise in their vertical and understanding of paid media buying can assess traffic potential and start improving results. However, for more significant improvement and scale, more tools and support are needed.

Optimization (Iteration 1) – March 2024 – The Big Breakthrough

  • Cost: $19,902.47 (+950%)
  • Conversions: 760 (+1,900%)
  • Avg CPA: $26.18 (-113%)

Pushub DSP:

Advertiser tracking:

Pushub Success Team reached out to the advertiser in February 2024, offering 3 key insights:

  1. Success potential. Even self-served, the average CPA showed improvement.
  2. Right success plan. Exponential success is possible with the right plan, tools, practices, and communication;
  3. More testing needed. Testing other offers, funnels, creatives, and landing pages.

The Pushub success team suggested another test, starting with managed service and moving to agency service during the month.

Creatives and Landing Pages

The Success Team changed the creative approach. Considering the ACA Healthcare audience might be dealing with financial difficulties, our creatives communicated: “Look, someone has already found solutions to your financial troubles with Healthcare.”

Using creatives that highlighted potential eligibility for benefits and subsidies, we incorporated texts like “You may be entitled to a subsidy card worth up to XXXX$” and images reflecting possible benefits.

Blacklists & Whitelists

We implemented tailored WL & BL for this specific offer. Their main function is to deactivate ineffective traffic sources timely and strategically increase bids on profitable sources.

Dynamically Changing Bids & CPA Goal Management

With agency service approval, we optimized for the partner, opening a world of opportunities. The Pushub team leveraged their unique perspective and years of performance data, managing crucial campaign setups, including CPC bids.

Bottom line: Continuous and extensive A/B testing in push notifications is crucial for success. Optimization is best controlled with whitelists, blacklists, and bid adjustments per source. Agency service and the Pushub Success Team elevate efficiency to a new level.

Optimization (Iteration 2)  – April 2024 – Additional Growth

  • Cost: $23,705.22 (+19%)
  • Conversions: 975 (+28%)
  • Avg CPA: $24.31 (-7%)

Pushub DSP:

Advertiser tracking:

With a few weeks of positive data, we continued to expand using more sophisticated targeting and resources.

User Age Targeting Campaigns

User age, or the time since the user’s subscription, shows different performance trends. Utilizing this required setting up user age campaigns, having reports to show CPA per user age, and optimization, such as changing bids for different user ages.

AI Optimizer

The AI optimizer took over manual optimization processes, making adjustments fast and precise. It learned and built optimization routines from five years of performance reports, manual techniques, and business intelligence specific to our verticals and ad formats.

Final Result – Overview

  • Total Cost: $45,727.28
  • Total Conversions: 1,773
  • Total Avg CPA: $25.79

Results:

This case study concludes with a “happy ending,” starting with initial struggles, pivoting to profitability, and growing ROI stats using data, tools, and best practices.

Client review:

Final Thoughts

Push notifications as an alternative for Google & Facebook in ACA Healthcare campaigns? While it might not be time to close your Facebook and Google accounts just yet, not adding push notifications means leaving money on the table for someone else to pick up.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

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