Pushub shared their push ads case study on the Healthcare ACA offer. Keep reading to learn more about making a profit in this niche.
Push notifications are a logical ad format to explore within the healthcare sector. They offer several advantages that align well with healthcare campaigns, particularly those related to ACA (Affordable Care Act) Healthcare campaigns.
Here’s why:
Running push notifications ads can be tricky, especially if you’re new to the ad format. When it comes to push notifications ads case study by Pushub, one needs a deep understanding of 4 main fields to succeed: Lead Generation in the US, Pay-per-call campaigns (inbound calls), Paid Media Buying (buying CPC/CPM), and Push Notifications Ads.
Let’s review the Pushub push ads case study on Healthcare ACA to showcase how it’s possible to achieve great results in this vertical.
PushHub: Our partner had long worked in the ACA and pay-per-call fields, working extensively with Facebook and Google. However, they sought expansion and new opportunities for risk management through diversification. The only missing piece was expertise with push notifications. After learning about Pushub through a recommendation, they started working with us in November 2023.
Here’s how they grew and developed their campaign up to the end of April 2024.
ACA (Affordable Care Act): A federal law signed by President Obama in 2010. The law expanded access to medical insurance policies, including subsidies for individuals or companies purchasing insurance for employees.
Testing review:
Pushub DSP:
Advertiser tracking:
The partner started Healthcare ACA campaigns in November 2023, working mostly on their own (“self-serve” service). They shared our DSP and push traffic met their initial needs:
Demonstrating open-mindedness and transparency, they set up a Postback (Pixel) to pass conversion data, giving them two important advantages:
The partner proved to be a professional in their field, handling media buying on a CPC basis. With an initial test budget of $2,200, the aim was an average CPA of $30. While conversions were coming in, the average CPA in November 2023 ($57) was far off. Even improving to $45 in December 2023 was still a “work in progress.”
With the end of the year nearing, the advertiser decided to pause and resume testing in 2024.
Bottom line: A partner with expertise in their vertical and understanding of paid media buying can assess traffic potential and start improving results. However, for more significant improvement and scale, more tools and support are needed.
Pushub DSP:
Advertiser tracking:
Pushub Success Team reached out to the advertiser in February 2024, offering 3 key insights:
The Pushub success team suggested another test, starting with managed service and moving to agency service during the month.
The Success Team changed the creative approach. Considering the ACA Healthcare audience might be dealing with financial difficulties, our creatives communicated: “Look, someone has already found solutions to your financial troubles with Healthcare.”
Using creatives that highlighted potential eligibility for benefits and subsidies, we incorporated texts like “You may be entitled to a subsidy card worth up to XXXX$” and images reflecting possible benefits.
We implemented tailored WL & BL for this specific offer. Their main function is to deactivate ineffective traffic sources timely and strategically increase bids on profitable sources.
With agency service approval, we optimized for the partner, opening a world of opportunities. The Pushub team leveraged their unique perspective and years of performance data, managing crucial campaign setups, including CPC bids.
Bottom line: Continuous and extensive A/B testing in push notifications is crucial for success. Optimization is best controlled with whitelists, blacklists, and bid adjustments per source. Agency service and the Pushub Success Team elevate efficiency to a new level.
Pushub DSP:
Advertiser tracking:
With a few weeks of positive data, we continued to expand using more sophisticated targeting and resources.
User age, or the time since the user’s subscription, shows different performance trends. Utilizing this required setting up user age campaigns, having reports to show CPA per user age, and optimization, such as changing bids for different user ages.
The AI optimizer took over manual optimization processes, making adjustments fast and precise. It learned and built optimization routines from five years of performance reports, manual techniques, and business intelligence specific to our verticals and ad formats.
Results:
This case study concludes with a “happy ending,” starting with initial struggles, pivoting to profitability, and growing ROI stats using data, tools, and best practices.
Client review:
Push notifications as an alternative for Google & Facebook in ACA Healthcare campaigns? While it might not be time to close your Facebook and Google accounts just yet, not adding push notifications means leaving money on the table for someone else to pick up.
Pushub shared their push ads case study on the Healthcare ACA offer. Keep reading to learn more about making a profit in this niche.
Push notifications are a logical ad format to explore within the healthcare sector. They offer several advantages that align well with healthcare campaigns, particularly those related to ACA (Affordable Care Act) Healthcare campaigns.
Here’s why:
Running push notifications ads can be tricky, especially if you’re new to the ad format. When it comes to push notifications ads case study by Pushub, one needs a deep understanding of 4 main fields to succeed: Lead Generation in the US, Pay-per-call campaigns (inbound calls), Paid Media Buying (buying CPC/CPM), and Push Notifications Ads.
Let’s review the Pushub push ads case study on Healthcare ACA to showcase how it’s possible to achieve great results in this vertical.
PushHub: Our partner had long worked in the ACA and pay-per-call fields, working extensively with Facebook and Google. However, they sought expansion and new opportunities for risk management through diversification. The only missing piece was expertise with push notifications. After learning about Pushub through a recommendation, they started working with us in November 2023.
Here’s how they grew and developed their campaign up to the end of April 2024.
ACA (Affordable Care Act): A federal law signed by President Obama in 2010. The law expanded access to medical insurance policies, including subsidies for individuals or companies purchasing insurance for employees.
Testing review:
Pushub DSP:
Advertiser tracking:
The partner started Healthcare ACA campaigns in November 2023, working mostly on their own (“self-serve” service). They shared our DSP and push traffic met their initial needs:
Demonstrating open-mindedness and transparency, they set up a Postback (Pixel) to pass conversion data, giving them two important advantages:
The partner proved to be a professional in their field, handling media buying on a CPC basis. With an initial test budget of $2,200, the aim was an average CPA of $30. While conversions were coming in, the average CPA in November 2023 ($57) was far off. Even improving to $45 in December 2023 was still a “work in progress.”
With the end of the year nearing, the advertiser decided to pause and resume testing in 2024.
Bottom line: A partner with expertise in their vertical and understanding of paid media buying can assess traffic potential and start improving results. However, for more significant improvement and scale, more tools and support are needed.
Pushub DSP:
Advertiser tracking:
Pushub Success Team reached out to the advertiser in February 2024, offering 3 key insights:
The Pushub success team suggested another test, starting with managed service and moving to agency service during the month.
The Success Team changed the creative approach. Considering the ACA Healthcare audience might be dealing with financial difficulties, our creatives communicated: “Look, someone has already found solutions to your financial troubles with Healthcare.”
Using creatives that highlighted potential eligibility for benefits and subsidies, we incorporated texts like “You may be entitled to a subsidy card worth up to XXXX$” and images reflecting possible benefits.
We implemented tailored WL & BL for this specific offer. Their main function is to deactivate ineffective traffic sources timely and strategically increase bids on profitable sources.
With agency service approval, we optimized for the partner, opening a world of opportunities. The Pushub team leveraged their unique perspective and years of performance data, managing crucial campaign setups, including CPC bids.
Bottom line: Continuous and extensive A/B testing in push notifications is crucial for success. Optimization is best controlled with whitelists, blacklists, and bid adjustments per source. Agency service and the Pushub Success Team elevate efficiency to a new level.
Pushub DSP:
Advertiser tracking:
With a few weeks of positive data, we continued to expand using more sophisticated targeting and resources.
User age, or the time since the user’s subscription, shows different performance trends. Utilizing this required setting up user age campaigns, having reports to show CPA per user age, and optimization, such as changing bids for different user ages.
The AI optimizer took over manual optimization processes, making adjustments fast and precise. It learned and built optimization routines from five years of performance reports, manual techniques, and business intelligence specific to our verticals and ad formats.
Results:
This case study concludes with a “happy ending,” starting with initial struggles, pivoting to profitability, and growing ROI stats using data, tools, and best practices.
Client review:
Push notifications as an alternative for Google & Facebook in ACA Healthcare campaigns? While it might not be time to close your Facebook and Google accounts just yet, not adding push notifications means leaving money on the table for someone else to pick up.
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