Top push ad networks

Push Ads Case Study: ROI of 60% from Adsterra’s Brazilian Traffic on iGaming offer

iGaming doesn’t lose its top positions around the world. Does this mean that all geos are equally effective for it? Rather, it means that you need to know how to work with them. iGaming is a very wide and rich niche. By choosing the right geo depending on the topic, you can influence your success. 

Today, we will tell you how you can work with Portugal and Brazil on the real Social Bar push ads case study. Read how we monetized traffic, what channels and advertising banners we used, and also learn a few “tricks” that we used to create and analyze advertising campaigns.

Main Info on Adsterra Push Ads Case Study

Traffic source: Adsterra.com 

Before we begin, let’s take a closer look at our products and the basic info needed to create an advertising campaign:

  1. Product  – Vodds

GEO – PT, BR

KPI – account registration

Landing page – pre-landing

Vodds – a dedicated sports betting platform that offers bets from the best bookmakers.

  1. Product  – Winzo

GEO – PT, BR

KPI – apk install

Landing page – pre-landing

Winzo – mobile application for the Android operating system. Provides access to an online casino with a huge number of games (slots, roulette, blackjack, etc.).

Preparing Banners, Creating and Setting up Campaigns

You need to determine what targeting settings and the amount of remuneration will be selected in advance. In our case, we created campaigns with the following parameters:

Vodds

Pricing type – CPA

Country – PT, BR

Price – $1,2

Device format – mobile

Traffic type – all (mainstream+adult) 

Operating system – IOS, Android

Creatives

In-Page Push and Icon notifications (skin)

position (creative style) – top center and down center

Custom Widgets (skin)

position (creative style) – center

Interstitial (skin)

position (creative style) – center 

Results for 30 days

CTR = 22%, 11 740 245 impressions and 2 582 854 clicks 

CR = 0.7%, 18 071 conversions

$1989 spend

$3292 gross

Net profit $1301

ROI 60.42%.

Winzo

Pricing type – CPA

Country – PT

Price – $1,4

Device format – mobile

Traffic type – all (mainstream+adult) 

Operating system – Android

Creatives

In-Page Push and Icon notifications (skin)

position (creative style) – top center and down center

Custom Widgets (skin)

position (creative style) – center

Interstitial (skin)

position (creative style) – center 

Results for 30 days

CTR = 31%, 17 004 214 impressions and 5 271 306 clicks 

CR = 0.62%, 32 542 conversions

$4672 spend

$7449 gross

Net profit – $2,776

ROI 62.72%.

Display ads launch tips

  • Try to use the maximum number of available Social Bar templates

This way, you will reach the maximum number of users on various platforms. How come? Many Publishers allow all types of creatives of different sizes on their platforms. But not all Publishers work, for example, with Interstitials. Therefore, using only this format, you will not be seen by users of sites whose owners allow only In-Page Push, and vice versa.

  • Try to maintain a common identity for every campaign element

Suitable for creatives, the corporate style of the product, and the landing page. Such advertising inspires much more trust.

  • Do not mislead users

If the text of your banner promises 10 euros for registering an account, the user must receive this bonus. Otherwise, it will greatly undermine the client’s trust and make them go to competitors.

  • Divide traffic by sources

Create separate campaigns for each OS from which you want to receive traffic. This way, you can assign different payments for conversions from users with Android and iOS and make adjustments more accurately through bid-manager.

  • Add a language target to the campaign settings*

*If your landing page/pre-landing page or creative contains texts in the local language. This way you will hide the display of your ads to non-target users.

Final Thoughts 

The good news: all GEOs are suitable for iGaming traffic in one way or another. Another good news: with our help, you can squeeze the most out of this niche for any Tier and direction. The examples above clearly show how great the entertainment part of iGaming works for Portugal and Brazil. This can also be applied to the sports section: use the Adsterra sports events calendar to make your campaigns for these and other GEOs as effective as possible. By the way, we update the calendar every month and regularly share cases for different niches, GEOs, and ad formats.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

iGaming doesn’t lose its top positions around the world. Does this mean that all geos are equally effective for it? Rather, it means that you need to know how to work with them. iGaming is a very wide and rich niche. By choosing the right geo depending on the topic, you can influence your success. 

Today, we will tell you how you can work with Portugal and Brazil on the real Social Bar push ads case study. Read how we monetized traffic, what channels and advertising banners we used, and also learn a few “tricks” that we used to create and analyze advertising campaigns.

Main Info on Adsterra Push Ads Case Study

Traffic source: Adsterra.com 

Before we begin, let’s take a closer look at our products and the basic info needed to create an advertising campaign:

  1. Product  – Vodds

GEO – PT, BR

KPI – account registration

Landing page – pre-landing

Vodds – a dedicated sports betting platform that offers bets from the best bookmakers.

  1. Product  – Winzo

GEO – PT, BR

KPI – apk install

Landing page – pre-landing

Winzo – mobile application for the Android operating system. Provides access to an online casino with a huge number of games (slots, roulette, blackjack, etc.).

Preparing Banners, Creating and Setting up Campaigns

You need to determine what targeting settings and the amount of remuneration will be selected in advance. In our case, we created campaigns with the following parameters:

Vodds

Pricing type – CPA

Country – PT, BR

Price – $1,2

Device format – mobile

Traffic type – all (mainstream+adult) 

Operating system – IOS, Android

Creatives

In-Page Push and Icon notifications (skin)

position (creative style) – top center and down center

Custom Widgets (skin)

position (creative style) – center

Interstitial (skin)

position (creative style) – center 

Results for 30 days

CTR = 22%, 11 740 245 impressions and 2 582 854 clicks 

CR = 0.7%, 18 071 conversions

$1989 spend

$3292 gross

Net profit $1301

ROI 60.42%.

Winzo

Pricing type – CPA

Country – PT

Price – $1,4

Device format – mobile

Traffic type – all (mainstream+adult) 

Operating system – Android

Creatives

In-Page Push and Icon notifications (skin)

position (creative style) – top center and down center

Custom Widgets (skin)

position (creative style) – center

Interstitial (skin)

position (creative style) – center 

Results for 30 days

CTR = 31%, 17 004 214 impressions and 5 271 306 clicks 

CR = 0.62%, 32 542 conversions

$4672 spend

$7449 gross

Net profit – $2,776

ROI 62.72%.

Display ads launch tips

  • Try to use the maximum number of available Social Bar templates

This way, you will reach the maximum number of users on various platforms. How come? Many Publishers allow all types of creatives of different sizes on their platforms. But not all Publishers work, for example, with Interstitials. Therefore, using only this format, you will not be seen by users of sites whose owners allow only In-Page Push, and vice versa.

  • Try to maintain a common identity for every campaign element

Suitable for creatives, the corporate style of the product, and the landing page. Such advertising inspires much more trust.

  • Do not mislead users

If the text of your banner promises 10 euros for registering an account, the user must receive this bonus. Otherwise, it will greatly undermine the client’s trust and make them go to competitors.

  • Divide traffic by sources

Create separate campaigns for each OS from which you want to receive traffic. This way, you can assign different payments for conversions from users with Android and iOS and make adjustments more accurately through bid-manager.

  • Add a language target to the campaign settings*

*If your landing page/pre-landing page or creative contains texts in the local language. This way you will hide the display of your ads to non-target users.

Final Thoughts 

The good news: all GEOs are suitable for iGaming traffic in one way or another. Another good news: with our help, you can squeeze the most out of this niche for any Tier and direction. The examples above clearly show how great the entertainment part of iGaming works for Portugal and Brazil. This can also be applied to the sports section: use the Adsterra sports events calendar to make your campaigns for these and other GEOs as effective as possible. By the way, we update the calendar every month and regularly share cases for different niches, GEOs, and ad formats.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

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