Adult offers are in high demand, and as a result, many affiliates are showing increasing interest in this type of traffic. The volume of adult traffic is indeed substantial, and understanding where to find it is crucial for effective targeting. In particular, mobile traffic plays a significant role in the adult industry.
We suggest focusing on adult traffic by country, as targeting specific GEOs can provide valuable insights for campaign setup. In this post, we’ve provided you with details by top geos for adult ads from Pornhub’s 2023 report so that you can create relevant creatives and make the right campaign settings.
Top adult niches: pinay, pinoy, japanese, hentai, korean, asian
Philippines mobile traffic: 96%
Popular browsers: Chrome, Edge, Safari
In recent years, the Philippines has become a big player in the adult traffic world, now the second-largest market after the USA as of 2023. But, it’s the top country when it comes to how long people watch adult videos. A big part of its audience is women, making up 58% of those who visit adult sites. Plus, many of these viewers are young, mostly under 34.
Since more women are watching, ads that show men could really grab their attention. On the other hand, there’s also a big demand from men for penis enlargement products.
Main сities: Manila, Quezon City, Davao City, Budta, Caloocan
Top adult niches: milf, lesbians, hentai, threesome, Indian
UK mobile traffic: 50,75%
Popular browsers: Chrome, Safari, Edge
The UK is known for its thriving LGBTQ+ community, making it a favorable market for related offers. Therefore, promoting LGBTQ+ adult offers can be a worthwhile strategy in this GEO.
When targeting the UK, it is worth noting that mature women can be effectively portrayed in your creatives instead of focusing solely on young beauties. This approach resonates well with the audience. In general, incorporating British individuals and even Indian models can be effective choices, as these categories are particularly popular in the UK compared to other countries.
The majority of traffic on Pornhub, specifically 81%, comes from mobile devices.
Main cities: London, Birmingham, Liverpool, Nottingham, Sheffield
Top adult niches: French, hentai, milf, lesbian
France mobile traffic: 53,22%
Popular browsers: Chrome, Safari, Firefox
The sexual appetites of French men are very high, which is why it’s not surprising that they start their workweek by watching pornography. They are least interested in adult content on Saturdays. Even less frequently, French individuals watch 18+ videos during holidays – on Christmas Eve, Pornhub’s traffic decreased by 45%.
The average age in France is increasing, indicating an aging population. The average age of males is 42, which results in a growing demand for male health products.
It’s incredible to note that a whopping 82% of Pornhub’s traffic originates from smartphones.
Main cities: Paris, Marseille, Lyon, Toulouse, Nice
Top adult niches: hentai, lesbians, milf, Mexicanas, homemade
Mexico mobile traffic: 54,65%
Popular browsers: Chrome, Safari, Edge
Even though Mexico is aging, its population remains relatively young. Compared to 2010, the median age is 29.8 years in 2022. This audience by age is the hottest for promoting adult offers. Male enhancement products are very in-demand in Mexico.
Since Mexicans are a very patriotic people, we recommend using creatives in the local language. Also, keep in mind that Mexicans are most passionate about brunettes, compared to the rest world.
Mobile users make up an astonishing 92% of Pornhub’s overall traffic.
Main cities: Mexico City, Tijuana, Ecatepec, Leon, Puebla
Top adult niches: Japanese, uncensored, amateur, masturbation, hentai
Japan mobile traffic: 59,67%
Popular browsers: Chrome, Safari, Edge
Popular offers in Japan include adult games, which the local population is simply obsessed with. Adult Nutra offers also convert well.
In general, the Japanese have quite unusual preferences, including in advertising. Japanese advertising is quite eccentric and may seem strange and incomprehensible to Europeans. It is possible to adapt to Japan’s tastes by using neon colors and cartoon characters. On the other hand, familiar creatives used in Europe may also work, as the audience hasn’t grown tired of such ads yet.
A staggering 78% of Pornhub’s traffic comes from mobile devices.
Main cities: Tokyo, Yokohama, Osaka, Nagoya, Sapporo
Top adult niches: Italian, milf, amateur Italiano, hentai, lesbian
Italy mobile traffic: 57,84%
Popular browsers: Chrome, Safari, Firefox
Italians like to have fun, so it’s obvious why porn websites are among the most visited. The female population dominates in the country, nonetheless, most Italian Pornhub visitors are men (32% vs. men). Alongside sex dating websites, nutra adult products are high in demand too. Despite the average age is 47, Italian men have a strong desire to remain sexually active for a long time. As a result, there is a high demand for male potency products and capsules to prolong sexual pleasure.
Italian men prefer voluptuous women, and this preference can be effectively utilized in creative advertisements. Incorporating popular media personalities can also be a successful approach. Some of the top pornstars in Italy, such as Martina Smeraldi, Malena La Pugliese, and Valentina Nappi, can be featured to convey this message effectively.
An impressive 85% of all traffic on Pornhub is generated by mobile users.
Main cities: Rome, Milan, Naples, Turin
Find the best adult offers for driving 18+ traffic in our article about the best adult CPA networks!
Try to attract traffic from the best geos for adult advertising to profit. Remember that each country has its own preferences when it comes to issues related to sexuality. Therefore, adult creatives can vary significantly depending on the geographical location. To gain insights into the population’s tastes, analyzing statistics from adult websites can be valuable.
Equally important is technical targeting, especially for driving push traffic. Adult websites attract the majority of their traffic from smartphones. As a result, when advertising adult offers, it is crucial to prioritize launching mobile campaigns.
Adult offers are in high demand, and as a result, many affiliates are showing increasing interest in this type of traffic. The volume of adult traffic is indeed substantial, and understanding where to find it is crucial for effective targeting. In particular, mobile traffic plays a significant role in the adult industry.
We suggest focusing on adult traffic by country, as targeting specific GEOs can provide valuable insights for campaign setup. In this post, we’ve provided you with details by top geos for adult ads from Pornhub’s 2023 report so that you can create relevant creatives and make the right campaign settings.
Top adult niches: pinay, pinoy, japanese, hentai, korean, asian
Philippines mobile traffic: 96%
Popular browsers: Chrome, Edge, Safari
In recent years, the Philippines has become a big player in the adult traffic world, now the second-largest market after the USA as of 2023. But, it’s the top country when it comes to how long people watch adult videos. A big part of its audience is women, making up 58% of those who visit adult sites. Plus, many of these viewers are young, mostly under 34.
Since more women are watching, ads that show men could really grab their attention. On the other hand, there’s also a big demand from men for penis enlargement products.
Main сities: Manila, Quezon City, Davao City, Budta, Caloocan
Top adult niches: milf, lesbians, hentai, threesome, Indian
UK mobile traffic: 50,75%
Popular browsers: Chrome, Safari, Edge
The UK is known for its thriving LGBTQ+ community, making it a favorable market for related offers. Therefore, promoting LGBTQ+ adult offers can be a worthwhile strategy in this GEO.
When targeting the UK, it is worth noting that mature women can be effectively portrayed in your creatives instead of focusing solely on young beauties. This approach resonates well with the audience. In general, incorporating British individuals and even Indian models can be effective choices, as these categories are particularly popular in the UK compared to other countries.
The majority of traffic on Pornhub, specifically 81%, comes from mobile devices.
Main cities: London, Birmingham, Liverpool, Nottingham, Sheffield
Top adult niches: French, hentai, milf, lesbian
France mobile traffic: 53,22%
Popular browsers: Chrome, Safari, Firefox
The sexual appetites of French men are very high, which is why it’s not surprising that they start their workweek by watching pornography. They are least interested in adult content on Saturdays. Even less frequently, French individuals watch 18+ videos during holidays – on Christmas Eve, Pornhub’s traffic decreased by 45%.
The average age in France is increasing, indicating an aging population. The average age of males is 42, which results in a growing demand for male health products.
It’s incredible to note that a whopping 82% of Pornhub’s traffic originates from smartphones.
Main cities: Paris, Marseille, Lyon, Toulouse, Nice
Top adult niches: hentai, lesbians, milf, Mexicanas, homemade
Mexico mobile traffic: 54,65%
Popular browsers: Chrome, Safari, Edge
Even though Mexico is aging, its population remains relatively young. Compared to 2010, the median age is 29.8 years in 2022. This audience by age is the hottest for promoting adult offers. Male enhancement products are very in-demand in Mexico.
Since Mexicans are a very patriotic people, we recommend using creatives in the local language. Also, keep in mind that Mexicans are most passionate about brunettes, compared to the rest world.
Mobile users make up an astonishing 92% of Pornhub’s overall traffic.
Main cities: Mexico City, Tijuana, Ecatepec, Leon, Puebla
Top adult niches: Japanese, uncensored, amateur, masturbation, hentai
Japan mobile traffic: 59,67%
Popular browsers: Chrome, Safari, Edge
Popular offers in Japan include adult games, which the local population is simply obsessed with. Adult Nutra offers also convert well.
In general, the Japanese have quite unusual preferences, including in advertising. Japanese advertising is quite eccentric and may seem strange and incomprehensible to Europeans. It is possible to adapt to Japan’s tastes by using neon colors and cartoon characters. On the other hand, familiar creatives used in Europe may also work, as the audience hasn’t grown tired of such ads yet.
A staggering 78% of Pornhub’s traffic comes from mobile devices.
Main cities: Tokyo, Yokohama, Osaka, Nagoya, Sapporo
Top adult niches: Italian, milf, amateur Italiano, hentai, lesbian
Italy mobile traffic: 57,84%
Popular browsers: Chrome, Safari, Firefox
Italians like to have fun, so it’s obvious why porn websites are among the most visited. The female population dominates in the country, nonetheless, most Italian Pornhub visitors are men (32% vs. men). Alongside sex dating websites, nutra adult products are high in demand too. Despite the average age is 47, Italian men have a strong desire to remain sexually active for a long time. As a result, there is a high demand for male potency products and capsules to prolong sexual pleasure.
Italian men prefer voluptuous women, and this preference can be effectively utilized in creative advertisements. Incorporating popular media personalities can also be a successful approach. Some of the top pornstars in Italy, such as Martina Smeraldi, Malena La Pugliese, and Valentina Nappi, can be featured to convey this message effectively.
An impressive 85% of all traffic on Pornhub is generated by mobile users.
Main cities: Rome, Milan, Naples, Turin
Find the best adult offers for driving 18+ traffic in our article about the best adult CPA networks!
Try to attract traffic from the best geos for adult advertising to profit. Remember that each country has its own preferences when it comes to issues related to sexuality. Therefore, adult creatives can vary significantly depending on the geographical location. To gain insights into the population’s tastes, analyzing statistics from adult websites can be valuable.
Equally important is technical targeting, especially for driving push traffic. Adult websites attract the majority of their traffic from smartphones. As a result, when advertising adult offers, it is crucial to prioritize launching mobile campaigns.
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