The Internet notably virtualized relationships between people. Several waves of coronavirus made the picture complete, and the number of hours spent online is constantly increasing. So the number of time men and women spend on online dating eager to meet new partners is also on the rise.
No wonder affiliate marketers who catch profitable trends on the go actively seize the opportunity and successfully launch dating offers. Of course, classic methods of promotion are actively used. But, given the subtleties of the vertical, the main income is hidden in other sources like dating networks for advertisers.
The variety of dating offers is so wide that any marketer would find a suitable offer to promote. Besides traditional dating sites, there are a lot of sites focused on very specific niches. Among them are country lovers and rock fans, married people and those who want to meet singles, LGBT and so on. A good finding for a marketer would be a new growing business like dating advice and similar.
This extensive range of dating offers means there’s something for every marketer’s strategy.
Offers for the dating vertical are divided into two categories: Mainstream and Adult. Shortly: Mainstream targets those who are looking for a long-lasting relationship while Adult dating offers are for individuals interested in having fun (18+ chats, webcams, sex dating, etc.).
Mainstream is easier to work with, but adult CPA marketing is more profitable. There are some strong tendencies since 2020:
The approach you take in launching dating campaigns is heavily influenced by the payout model you choose. There are four main options to consider:
Affiliates utilize various methods to promote dating offers, and we will focus on the most popular traffic channels, including Google Ads, social media and advertising networks.
Anyone who are going to promote dating through Google Ads, Facebook, Instagram, Twitter and other popular services should be aware that only mainstream dating is allowed there. It is more likely that you will need a pre-landing. And even then your account may appear banned at any moment. One of the causes can be inappropriate keywords like Live Dating App, Live video call app and a bunch of others that lead to account bans.
Though Google states that “some kinds of sexual content in ads and destinations are allowed” the network is more likely to ban your account rather than shows your ads.
Facebook and Instagram may show good results, but the number of limitations is not smaller than in Google Ads. Therefore, it has a greater chance of being banned. At the same time, you can spend even more time launching campaigns.
So what is the solution? To get rid of Google restrictions and social networks time-consumption, you better pay attention to advertising networks providing multiple ad formats.
The list of ad formats for promoting dating offers is quite long:
One of the most popular and fruitful formats is the push advertising. Its effectiveness comes from its nature. A push ad looks like a notification from a messenger and thus appears to be maximally native. This format grabs attention, has high visibility and wide reach. Its model is based on subscription, so push advertisements have high CTR, CR, and ROI.
To purchase dating push traffic, an affiliate should find a suitable advertising network to work with. Or even better, a few of them. An ad network acts as a marketplace where publishers sell their traffic while advertisers buy it to promote their offers.
Advertising networks don’t have such strict restrictions like Google Ads and social networks, so marketers have much more opportunities to advertise their products. Most advertising networks offering push traffic also provide an opportunity to scale on other formats listed above.
To make your search push traffic easier, we have put together 10 most prosperous dating push networks:
RichAds allows using adult creatives and landing pages without any limitations. The team of this solid network are real experts who know how to deal with the intricacies of all the verticals. And Dating is not an exception.
Protected traffic of high quality, great automation tools and 17+ targeting options are more good reasons to check if this platform meets your needs.
The ad network offers 4 formats:
RichAds provides its clients with fresh whitelists every day. Targeting “New subscribers only” includes those who subscribed to push ads during the last 7 days ensuring advertisers a highly converting audience.
A great info help is their blog which contains many exhaustive articles about launching Dating worldwide.
Dating is welcomed by PropellerAds and named as one of its main verticals. Both Mainstream and Adult dating are available. PropellerAds is one more valid network with vast targeting options, reporting and recommendations section.
A marketer can choose from classic push, in-page push or multiformat campaigns. Be sure to use Traffic Estimator to check if there is enough audience for you.
PropellerAds provides such a useful tool as the offer optimization. The tool collects information about best working placements for your offer. So, whenever you want to promote it again, it will automatically show it there. It is based on machine learning and real-time analytics.
Dating is one of the best-performing verticals for Pushground. Their self-service platform offers instant campaign approval and real-time data aggregation, so you can focus more on creating ads and analyzing your campaigns.
Both classic push and in-page push are available there. iOS Calendar push is also offered by the network. To prevent any fraudulent or bot traffic and ensure the integrity of your campaigns, Pushground is fully integrated with Opticks Security anti-fraud solution.
The network also delivers premium Pushground+ traffic, suitable for only mainstream offers.
ExoClick provides dating offers with push traffic coming from two sources – members area traffic and free content sites. Both include traditional push notifications and in-page push ads.
Members area traffic is made from the members of dating sites. Most of them are from tier 1 English speaking countries. Besides push notifications, a marketer can launch popunders and banners, use menu tabs and back button offers on members area traffic.
Free content sites are extremely popular web resources with enormous traffic volumes. After testing the traffic on push ads you can scale on banners, full page interstitial, instant message, native and video formats.
The network recommends advertisers use dynamic tokens which allow them to show different texts to different subscribers. One more tip to increase conversion rate is to use emoji within the texts.
EvaDav highlights in-page push and website push notifications as the top-performing formats for effectively promoting dating offers.
Clients admit user-friendly interface and intuitive layout of reports on the platform. EvaDav support is also very helpful when it comes to network functionality, optimization and traffic suggestions.
You have an opportunity to use over 30 targeting to find the most converting audience for your offer. The user profile also lets you try up to 10 different creatives and choose the best one.
An anti-fraud system created especially for the EvaDav protects the traffic quality.
An affiliate marketer can run only in-page push campaigns at Adcash, as there is no classic push traffic here. To reach niche audiences, the network designed website category targeting and user interest targeting.
An advertiser can choose supply sources from a long list of partners and allow or deny traffic from new sources. To optimize the campaign traffic and performance automatically, you can use a target CPA bid type, black- and whitelists. You can also add or exclude device targetings.
For traffic predictions, AdCash adopted the Inventory forecasting tool which estimates the maximum number of impressions a campaign can get depending on all the traffic from the previous day.
At AdOperator, dating ranks as one of the highest-performing verticals. The push network boasts an easy registration process, claiming the industry’s quickest approval times. Additionally, it enables you to launch campaigns in just a few minutes, allowing for immediate access to push traffic.
There is also live support through the chat and plenty of useful information and guides on their website, blog and social media. Top clients get a personal manager and access to advanced features. The CPA goal feature helps to achieve KPIs by increasing your reach and therefore sales.
Both classic push and in-page push traffic are available with this advertising network. And the latter is named as the best ad format not only for the dating offers but also for the other verticals.
Their fundamental distinction is the absence of the self-service option. MyBid team strongly believes in fully managed ad service. From their point of view, launching campaigns with the help of their experts is the only way for the advertisers to get the best campaign results. And their clients indeed claim the MyBid team to be the most supportive and useful 24/7.
The ad network provides free creatives and promises $0.00003 as the smallest CPC. There are also real-time bidding, campaign management, and reporting among MyBid features.
PlughRush is another advertising network to promote dating offers on push traffic. The network underlines the high demand on it. An advertiser can buy both Mainstream and Adult traffic on a CPC paying model here.
In their dating guide it is pointed out that the image itself should not contain the explicit sexual context, because hardly anyone would like to have such a message popping up on the screen. Anyway, you can design your landing page with nudity.
Use automatic rules to easily optimize your campaigns by Sources, Subsources, Countries, Carriers, Browsers, OS, and Languages. Implement retargeting to return users to your product.
Dating is the first-rate vertical for ClickAdilla. The network allows Adult content on the landing. While elements of push notifications should be non-adult, the use of soft erotic images is acceptable.
The platform provides 3 types of showing push creatives (icon, title, body and image):
The network offers classic, in-page and in-app push notifications traffic. It has a 24/7 support team and real-time statistics.
For those uncertain about which ad network is best suited for their offer, our comparison chart simplifies the decision-making process.
| Ad Networks | Ad Impressions | Minimal deposit | Cost models | Ad Formats | Restrictions or recommendations |
|---|---|---|---|---|---|
 | 5 billion+ | $100 | CPC, CPM | Push Ads In-page Calendar push Popunders Direct click | Launch on premium sources |
 | 12 billion monthly | $200 | CPC, CPM, CPA Goal, Smart CPM | In-Page Push Notification Interstitial Push Ads | Use Traffic Estimator to check the volume of potential audience |
 | 1 billion | $100 | CPC | Push Ads In-page | Premium traffic is not available for adult ads |
 | 12 billion | $200 | CPC, CPM | In-Page Push Notification Interstitial Push Notifications | – |
 | 2 billion+ | $100 | CPC, CPM | Native Push Ads In-page Popunder | The best ad format for Adult is in-page push |
 | 9 billion daily | $100 | CPM, CPC, CPA target | Native Push Notification In-Page Push Popunder Interstitial Banners | Available only for in-page push ads |
 | 3 billion | $100 | CPC | Push Ads In-Page Push Popunder | – |
 | 5 billion+ monthly | $100 | CPC, CPM | Push ads In-page Push Popunder Native Banner Video | Fully managed ad service, no self-service option |
 | 2 billion+ | $25 | CPC | Push ads In-page Push Banners Popunders Native | – |
 | 4,5 billion daily | $50 | CPC, CPM, Smart CPM, CPA | Push ads Popunder Native Interstitials Gallery Direct Links | – |
Dating has always been and will always be one of the most popular and lucrative vertical in affiliate marketing. Many ad networks even name it as niche #1 due to the demand on such offers and the income from them. So, it is definitely worth spending time on launching campaigns at online dating advertising platforms.
And since dating is not as simple as it may seem, push notifications are really brilliant there. Calendar and in-page formats perfectly complement classic variants of push ads.
Moreover, anyone who wants to get passive income from their web resources can install a piece of code from dating networks for publishers. This will bring them an additional benefit from their users.
All in all, there is no ready-to-use algorithm of choosing the right offer, network, GEO, and payout type. Just keep testing and looking for your own approach. And one day you may awake as one of these lucky guys whose income from dating offers exceeds 50K+ in a month.
The Internet notably virtualized relationships between people. Several waves of coronavirus made the picture complete, and the number of hours spent online is constantly increasing. So the number of time men and women spend on online dating eager to meet new partners is also on the rise.
No wonder affiliate marketers who catch profitable trends on the go actively seize the opportunity and successfully launch dating offers. Of course, classic methods of promotion are actively used. But, given the subtleties of the vertical, the main income is hidden in other sources like dating networks for advertisers.
The variety of dating offers is so wide that any marketer would find a suitable offer to promote. Besides traditional dating sites, there are a lot of sites focused on very specific niches. Among them are country lovers and rock fans, married people and those who want to meet singles, LGBT and so on. A good finding for a marketer would be a new growing business like dating advice and similar.
This extensive range of dating offers means there’s something for every marketer’s strategy.
Offers for the dating vertical are divided into two categories: Mainstream and Adult. Shortly: Mainstream targets those who are looking for a long-lasting relationship while Adult dating offers are for individuals interested in having fun (18+ chats, webcams, sex dating, etc.).
Mainstream is easier to work with, but adult CPA marketing is more profitable. There are some strong tendencies since 2020:
The approach you take in launching dating campaigns is heavily influenced by the payout model you choose. There are four main options to consider:
Affiliates utilize various methods to promote dating offers, and we will focus on the most popular traffic channels, including Google Ads, social media and advertising networks.
Anyone who are going to promote dating through Google Ads, Facebook, Instagram, Twitter and other popular services should be aware that only mainstream dating is allowed there. It is more likely that you will need a pre-landing. And even then your account may appear banned at any moment. One of the causes can be inappropriate keywords like Live Dating App, Live video call app and a bunch of others that lead to account bans.
Though Google states that “some kinds of sexual content in ads and destinations are allowed” the network is more likely to ban your account rather than shows your ads.
Facebook and Instagram may show good results, but the number of limitations is not smaller than in Google Ads. Therefore, it has a greater chance of being banned. At the same time, you can spend even more time launching campaigns.
So what is the solution? To get rid of Google restrictions and social networks time-consumption, you better pay attention to advertising networks providing multiple ad formats.
The list of ad formats for promoting dating offers is quite long:
One of the most popular and fruitful formats is the push advertising. Its effectiveness comes from its nature. A push ad looks like a notification from a messenger and thus appears to be maximally native. This format grabs attention, has high visibility and wide reach. Its model is based on subscription, so push advertisements have high CTR, CR, and ROI.
To purchase dating push traffic, an affiliate should find a suitable advertising network to work with. Or even better, a few of them. An ad network acts as a marketplace where publishers sell their traffic while advertisers buy it to promote their offers.
Advertising networks don’t have such strict restrictions like Google Ads and social networks, so marketers have much more opportunities to advertise their products. Most advertising networks offering push traffic also provide an opportunity to scale on other formats listed above.
To make your search push traffic easier, we have put together 10 most prosperous dating push networks:
RichAds allows using adult creatives and landing pages without any limitations. The team of this solid network are real experts who know how to deal with the intricacies of all the verticals. And Dating is not an exception.
Protected traffic of high quality, great automation tools and 17+ targeting options are more good reasons to check if this platform meets your needs.
The ad network offers 4 formats:
RichAds provides its clients with fresh whitelists every day. Targeting “New subscribers only” includes those who subscribed to push ads during the last 7 days ensuring advertisers a highly converting audience.
A great info help is their blog which contains many exhaustive articles about launching Dating worldwide.
Dating is welcomed by PropellerAds and named as one of its main verticals. Both Mainstream and Adult dating are available. PropellerAds is one more valid network with vast targeting options, reporting and recommendations section.
A marketer can choose from classic push, in-page push or multiformat campaigns. Be sure to use Traffic Estimator to check if there is enough audience for you.
PropellerAds provides such a useful tool as the offer optimization. The tool collects information about best working placements for your offer. So, whenever you want to promote it again, it will automatically show it there. It is based on machine learning and real-time analytics.
Dating is one of the best-performing verticals for Pushground. Their self-service platform offers instant campaign approval and real-time data aggregation, so you can focus more on creating ads and analyzing your campaigns.
Both classic push and in-page push are available there. iOS Calendar push is also offered by the network. To prevent any fraudulent or bot traffic and ensure the integrity of your campaigns, Pushground is fully integrated with Opticks Security anti-fraud solution.
The network also delivers premium Pushground+ traffic, suitable for only mainstream offers.
ExoClick provides dating offers with push traffic coming from two sources – members area traffic and free content sites. Both include traditional push notifications and in-page push ads.
Members area traffic is made from the members of dating sites. Most of them are from tier 1 English speaking countries. Besides push notifications, a marketer can launch popunders and banners, use menu tabs and back button offers on members area traffic.
Free content sites are extremely popular web resources with enormous traffic volumes. After testing the traffic on push ads you can scale on banners, full page interstitial, instant message, native and video formats.
The network recommends advertisers use dynamic tokens which allow them to show different texts to different subscribers. One more tip to increase conversion rate is to use emoji within the texts.
EvaDav highlights in-page push and website push notifications as the top-performing formats for effectively promoting dating offers.
Clients admit user-friendly interface and intuitive layout of reports on the platform. EvaDav support is also very helpful when it comes to network functionality, optimization and traffic suggestions.
You have an opportunity to use over 30 targeting to find the most converting audience for your offer. The user profile also lets you try up to 10 different creatives and choose the best one.
An anti-fraud system created especially for the EvaDav protects the traffic quality.
An affiliate marketer can run only in-page push campaigns at Adcash, as there is no classic push traffic here. To reach niche audiences, the network designed website category targeting and user interest targeting.
An advertiser can choose supply sources from a long list of partners and allow or deny traffic from new sources. To optimize the campaign traffic and performance automatically, you can use a target CPA bid type, black- and whitelists. You can also add or exclude device targetings.
For traffic predictions, AdCash adopted the Inventory forecasting tool which estimates the maximum number of impressions a campaign can get depending on all the traffic from the previous day.
At AdOperator, dating ranks as one of the highest-performing verticals. The push network boasts an easy registration process, claiming the industry’s quickest approval times. Additionally, it enables you to launch campaigns in just a few minutes, allowing for immediate access to push traffic.
There is also live support through the chat and plenty of useful information and guides on their website, blog and social media. Top clients get a personal manager and access to advanced features. The CPA goal feature helps to achieve KPIs by increasing your reach and therefore sales.
Both classic push and in-page push traffic are available with this advertising network. And the latter is named as the best ad format not only for the dating offers but also for the other verticals.
Their fundamental distinction is the absence of the self-service option. MyBid team strongly believes in fully managed ad service. From their point of view, launching campaigns with the help of their experts is the only way for the advertisers to get the best campaign results. And their clients indeed claim the MyBid team to be the most supportive and useful 24/7.
The ad network provides free creatives and promises $0.00003 as the smallest CPC. There are also real-time bidding, campaign management, and reporting among MyBid features.
PlughRush is another advertising network to promote dating offers on push traffic. The network underlines the high demand on it. An advertiser can buy both Mainstream and Adult traffic on a CPC paying model here.
In their dating guide it is pointed out that the image itself should not contain the explicit sexual context, because hardly anyone would like to have such a message popping up on the screen. Anyway, you can design your landing page with nudity.
Use automatic rules to easily optimize your campaigns by Sources, Subsources, Countries, Carriers, Browsers, OS, and Languages. Implement retargeting to return users to your product.
Dating is the first-rate vertical for ClickAdilla. The network allows Adult content on the landing. While elements of push notifications should be non-adult, the use of soft erotic images is acceptable.
The platform provides 3 types of showing push creatives (icon, title, body and image):
The network offers classic, in-page and in-app push notifications traffic. It has a 24/7 support team and real-time statistics.
For those uncertain about which ad network is best suited for their offer, our comparison chart simplifies the decision-making process.
| Ad Networks | Ad Impressions | Minimal deposit | Cost models | Ad Formats | Restrictions or recommendations |
|---|---|---|---|---|---|
| 5 billion+ | $100 | CPC, CPM | Push Ads In-page Calendar push Popunders Direct click | Launch on premium sources |
| 12 billion monthly | $200 | CPC, CPM, CPA Goal, Smart CPM | In-Page Push Notification Interstitial Push Ads | Use Traffic Estimator to check the volume of potential audience |
| 1 billion | $100 | CPC | Push Ads In-page | Premium traffic is not available for adult ads |
| 12 billion | $200 | CPC, CPM | In-Page Push Notification Interstitial Push Notifications | – |
| 2 billion+ | $100 | CPC, CPM | Native Push Ads In-page Popunder | The best ad format for Adult is in-page push |
| 9 billion daily | $100 | CPM, CPC, CPA target | Native Push Notification In-Page Push Popunder Interstitial Banners | Available only for in-page push ads |
| 3 billion | $100 | CPC | Push Ads In-Page Push Popunder | – |
| 5 billion+ monthly | $100 | CPC, CPM | Push ads In-page Push Popunder Native Banner Video | Fully managed ad service, no self-service option |
| 2 billion+ | $25 | CPC | Push ads In-page Push Banners Popunders Native | – |
| 4,5 billion daily | $50 | CPC, CPM, Smart CPM, CPA | Push ads Popunder Native Interstitials Gallery Direct Links | – |
Dating has always been and will always be one of the most popular and lucrative vertical in affiliate marketing. Many ad networks even name it as niche #1 due to the demand on such offers and the income from them. So, it is definitely worth spending time on launching campaigns at online dating advertising platforms.
And since dating is not as simple as it may seem, push notifications are really brilliant there. Calendar and in-page formats perfectly complement classic variants of push ads.
Moreover, anyone who wants to get passive income from their web resources can install a piece of code from dating networks for publishers. This will bring them an additional benefit from their users.
All in all, there is no ready-to-use algorithm of choosing the right offer, network, GEO, and payout type. Just keep testing and looking for your own approach. And one day you may awake as one of these lucky guys whose income from dating offers exceeds 50K+ in a month.
