Top push ad networks

Adult CPA Marketing: A Comprehensive Guide

Anna Shkabarina
12 January 2024

Adult content has the potential to sell almost anything, not to mention the inherently attractive nature of 18+ CPA offers. Undoubtedly, adult ads have a unique way of capturing attention, making it hard for users to ignore them. However, this isn’t always true. Such content can be perceived as offensive if the adult campaign is not handled effectively. In short, the strategy for promoting adult offers should be well-thought-out, avoiding a too direct or explicit approach in some instances.

Let’s dive into the exciting world of promoting adult CPA offers for substantial earnings. We’ll explore prime GEOs, creative strategies, high-converting traffic sources, and tips for launching adult ads in ad networks.

Definition of Adult Advertising

Adult advertising is a broad term in CPA marketing, encompassing promotions for adult-oriented content. This category includes segments like Dating (including porn, webcams, adult dating, 18+ games and intimate toys), and Nutra (focusing on men’s health). Promotions often involve creatives and landing pages that feature nudity to effectively engage the target audience. 

Important to note that adult campaigns don’t always boil down to explicit images with hot girls. Creative affiliate managers can try to find a sexual nature in any subject. The common example is fruits. 

What are the Potential Earnings From Adult CPA Marketing in 2024?

The earning potential in adult CPA marketing is tremendous, thanks to the diverse and evergreen nature of adult content. Adult offers remain popular regardless of seasonal shifts or global events. They consistently rank high in search engine queries. 

These days, ad networks typically offer lenient moderation for adult creatives and landing pages, simplifying campaign launches. However, it’s important to choose your traffic sources wisely. Some networks prioritize “Premium” sources to attract an 18+ audience, while others offer standard and low-quality traffic for this purpose.

Get the most out of your adult traffic! If you have mainstream offers to run, direct your adult traffic to them. Some verticals resonate with adult audiences very well. The typical practice is handling adult traffic to promote gambling offers. In both cases, most of the audience is men, which explains why adult offers are in high demand among gamblers.

How to Run Adult CPA Offers: Traffic Sources and Ad Formats to Consider

Let’s analyze 2 of the most important aspects of running adult offers: traffic sources and ad formats. 

Traffic sources 

Adult offers can be launched on different traffic channels. Most performing of them: 

  1. Social Networks. Platforms like Instagram, Facebook, and TikTok allow for detailed audience segmentation. However, be mindful of content policies and censorship on these platforms;
  2. Native Ads. These ads blend seamlessly with website content, often bypassing ad blockers. The downside? Users may feel misled by creative content, affecting traffic quality and publisher trust;
  3. Push Notifications. Push notifications are effective for adult content as they bypass censorship issues. Ad networks often provide extensive inventories for this format, along with optimization tools and anti-fraud measures;
  4. SEO. Leveraging SEO for adult content can be challenging due to restrictions on nudity in creatives. A careful strategy is needed to avoid bans while still reaching your audience effectively;
  5. In-app advertising. This format allows for targeted advertising within applications, offering a direct route to your audience.

All mentioned channels work well, but you can tackle problems with social media and SEO traffic, as nudity on creative may become the reason for getting banned. If you want your adult campaign approved, you have to be extremely careful with your creatives. However, discretion in these matters guarantees nothing. 

As an alternative, you may try push notifications and in-page push notifications free of censorship. Generally, many ad networks have a bland content policy regarding creating adult push campaigns based on their platforms. 

5 Reasons Why Push and In-Page Push Ads Perform Best

Push and in-page push notifications are increasingly popular in advertising, particularly for adult content, for 5 compelling reasons:

High reliability with minimal fraudulent traffic

The technology behind push notifications significantly reduces the risk of encountering fraudulent traffic or bots. This is because the subscribers are real individuals who have actively opted in, ensuring a higher level of traffic authenticity.

Freedom from Censorship

Both formats offer a significant advantage in terms of content flexibility. They permit the use of creatives, landing pages, and pre-landing pages featuring adult material with no fear of bans. This eliminates the need for time-consuming cloaking and censoring of your creatives, streamlining the ad creation process.

Voluntary subscription enhances engagement 

Push notifications are based on a voluntary subscription model. This means users who receive these notifications have chosen to do so, leading to a feeling of push ads as less intrusive and more trustworthy. Consequently, subscribers are more likely to engage with push notifications, as they don’t feel compelled to do so.

Cost-effectiveness

The low cost-per-click (CPC) for push formats, starting at just $0.0001, makes them an excellent choice for testing and budget-conscious campaigns. Most ad networks have an option to sell push traffic based on the CPC business model. Thus, affiliate marketers can save money by paying for an engaged audience, rather than just ad impressions. On the other hand, affiliates can win on budget if they buy adult traffic for CPA marketing according to the CPM model. Comparatively, CPM traffic costs the least.

Cost of push traffic on a CPC basis in various ad networks:

Move to the full list of ad networks with detailed information on allpushnetworks.com.

Guaranteed ad delivery and reduced banner blindness

When it comes to classic push notifications, the likelihood of your ad reaching the audience is high. Subscribers receive notifications directly on their smartphone screens, ensuring visibility. These notifications are also seen even if the user is offline at the time of sending; they appear once the user is back online. This direct approach combats the common issue of banner blindness, where users ignore or overlook traditional banner ads.

Adult Creatives: What Angles to Use for Success

There are many approaches for promoting adult offers, you just need to find the one that will convert for your ad. You need a test to find this out — we recommend using at least 5-10 creatives per campaign.

  1. Leverage the Proximity Effect

Emphasizing the closeness of the offer to your potential client is a powerful tactic. Mentioning the proximity, whether in kilometers or by naming a city, can greatly boost interest, which makes the offer more accessible and relevant.

  1. Incorporate video or audio Icons

This approach is very effective because it creates a sense of personalization and immediately captures attention. It evokes the illusion of a real message due to the emojis and icons, thereby motivating users to click and watch the ad.

  1. Utilize local language in creatives

Crafting your ad in the local language of your target audience enhances its credibility, fostering trust and encouraging clicks. Emojis can be used effectively here, suggesting immediacy and engagement, like indicating that someone is online and awaiting a response.

Keep in mind, that translating your ad into the local language can dramatically increase conversion rates. Don’t hesitate to reach out to your account manager for assistance with localized creatives for a specific GEO. Currently, almost every advertising network provides personal support services.

  1. Present realistic images

Especially successful for men’s health products. Realistic imagery can make your offer more credible and trustworthy. Incorporating specific measurements or demonstrating tangible effects in your creatives can bolster the perceived authenticity of your offer.

  1. Embrace diversity in your creatives

Cater to a range of preferences by featuring diverse images in your creatives. Experiment with different appearances, ages, and styles. It’s difficult to predict which group will resonate most in your GEO, so it’s worth exploring all options.

Top GEOs for Promoting Adult Offers 

Combine 2 approaches to choose the GEO for targeting:

Worldwide agenda

The authority in this matter is Pornhub, the global platform featuring adult videos. Annually, the video-sharing website rolled out a report about adult reports and searches. Here are the top countries by adult traffic, as they find out.

If you want to get more insights, just bookmark the 2023 Pornhub report to read at leisure.

Data from ad networks

Despite being general trends, top GEOs can vary from the traffic sources you choose. Meaning, each network has its own set of the best countries that excel in adult advertising. Appeal to managers of the platform you partner with. As an option, you can try to find resources they can publish in their blogs or other resources. 

We have already talked about the expertise of 2 ad networks – OctoClick and HilltopAds – promoting adult offers. You can learn about their experience in the following materials:

  1. Mastering Adult Ad Campaigns: Your Guide to Success with HilltopAds
  2. How to Promote Webcam Offers: OctoClick Unveils Proven Effective Marketing Strategies

Bear in mind offer requirements. They can already substantially narrow down the choice from the globe to several countries or even a single GEO.

How to promote Adult CPA offers Profitably? Best Practices

Finding a fail-safe method for launching profitable adult ads remains elusive, yet several key strategies can boost your CR and deliver impressive ROI.

Choose the best traffic sources

The best traffic sources are those that have a substantial amount of adult traffic and minimal or no restrictions at all. Naturally, not all traffic is good for advertising adult offers. That’s why ad networks recommend distinct segments of their traffic special for propelling 18+ deals. 

As experts in push ad networks, we curated the top ad platforms that accept adult traffic. In this article, you’ll learn about the best players in the adult ad industry and detail the sources within ad networks, you use for generating relevant traffic. 

Make sure you add 5-10 creatives

It is recommended to have at least five creatives in your campaign to achieve a sufficient click-through rate (CTR). This not only allows for testing multiple approaches simultaneously but also enables audience segmentation, targeting diverse interest groups for increased conversions.

Use spy tools

The adult offer market is vast and varied. Stay informed about your competitors’ strategies through in-depth market research. Avoid directly copying other marketers’ creatives to prevent a drop in CTR. If you’d like to learn more about spying on rivals and the best tools we recommend, check out our article about spying on rivals.

Choose proven targeting

Make use of insights from the Pornhub report and fine-tune your strategy according to the ad network you work with. Most likely, whatever traffic source you choose, mobile traffic will dominate. 

Technically, if you run an in-page push ad campaign, you can focus on iOS devices the most, especially the latest versions. Push ads, as a rule, convert well for Android devices. 

Set frequency cap

Given the sensitive nature of adult creatives, setting a frequency cap is a necessity, not an optional choice. Limiting to one ad impression per user per day is typically the most effective approach, balancing exposure and user comfort. For emphasis, most ad network managers often give this recommendation for setting up campaigns.

Optimize the campaign

Optimization is vital for any campaign’s success. It involves disabling underperforming sources and focusing on those that yield conversions at your desired price. Common optimization features include Automated Rules, Microbidding, Target CPA and Whitelists/Blacklists. Don’t miss the opportunity to optimize your adult ad campaign using these features if your ad network provides them.

Final Thoughts

Navigating the adult CPA marketing landscape in 2024 demands a blend of creativity, strategic planning, and an astute selection of traffic sources and ad formats. While there is no one-size-fits-all formula for guaranteed success, applying these insights can significantly enhance campaign effectiveness. Remember, the adult market is ever-evolving, so staying informed is crucial. By continually refining your strategies, you are well-positioned to capitalize on the lucrative adult CPA marketing in 2024 and beyond.

Adult content has the potential to sell almost anything, not to mention the inherently attractive nature of 18+ CPA offers. Undoubtedly, adult ads have a unique way of capturing attention, making it hard for users to ignore them. However, this isn’t always true. Such content can be perceived as offensive if the adult campaign is not handled effectively. In short, the strategy for promoting adult offers should be well-thought-out, avoiding a too direct or explicit approach in some instances.

Let’s dive into the exciting world of promoting adult CPA offers for substantial earnings. We’ll explore prime GEOs, creative strategies, high-converting traffic sources, and tips for launching adult ads in ad networks.

Definition of Adult Advertising

Adult advertising is a broad term in CPA marketing, encompassing promotions for adult-oriented content. This category includes segments like Dating (including porn, webcams, adult dating, 18+ games and intimate toys), and Nutra (focusing on men’s health). Promotions often involve creatives and landing pages that feature nudity to effectively engage the target audience. 

Important to note that adult campaigns don’t always boil down to explicit images with hot girls. Creative affiliate managers can try to find a sexual nature in any subject. The common example is fruits. 

What are the Potential Earnings From Adult CPA Marketing in 2024?

The earning potential in adult CPA marketing is tremendous, thanks to the diverse and evergreen nature of adult content. Adult offers remain popular regardless of seasonal shifts or global events. They consistently rank high in search engine queries. 

These days, ad networks typically offer lenient moderation for adult creatives and landing pages, simplifying campaign launches. However, it’s important to choose your traffic sources wisely. Some networks prioritize “Premium” sources to attract an 18+ audience, while others offer standard and low-quality traffic for this purpose.

Get the most out of your adult traffic! If you have mainstream offers to run, direct your adult traffic to them. Some verticals resonate with adult audiences very well. The typical practice is handling adult traffic to promote gambling offers. In both cases, most of the audience is men, which explains why adult offers are in high demand among gamblers.

How to Run Adult CPA Offers: Traffic Sources and Ad Formats to Consider

Let’s analyze 2 of the most important aspects of running adult offers: traffic sources and ad formats. 

Traffic sources 

Adult offers can be launched on different traffic channels. Most performing of them: 

  1. Social Networks. Platforms like Instagram, Facebook, and TikTok allow for detailed audience segmentation. However, be mindful of content policies and censorship on these platforms;
  2. Native Ads. These ads blend seamlessly with website content, often bypassing ad blockers. The downside? Users may feel misled by creative content, affecting traffic quality and publisher trust;
  3. Push Notifications. Push notifications are effective for adult content as they bypass censorship issues. Ad networks often provide extensive inventories for this format, along with optimization tools and anti-fraud measures;
  4. SEO. Leveraging SEO for adult content can be challenging due to restrictions on nudity in creatives. A careful strategy is needed to avoid bans while still reaching your audience effectively;
  5. In-app advertising. This format allows for targeted advertising within applications, offering a direct route to your audience.

All mentioned channels work well, but you can tackle problems with social media and SEO traffic, as nudity on creative may become the reason for getting banned. If you want your adult campaign approved, you have to be extremely careful with your creatives. However, discretion in these matters guarantees nothing. 

As an alternative, you may try push notifications and in-page push notifications free of censorship. Generally, many ad networks have a bland content policy regarding creating adult push campaigns based on their platforms. 

5 Reasons Why Push and In-Page Push Ads Perform Best

Push and in-page push notifications are increasingly popular in advertising, particularly for adult content, for 5 compelling reasons:

High reliability with minimal fraudulent traffic

The technology behind push notifications significantly reduces the risk of encountering fraudulent traffic or bots. This is because the subscribers are real individuals who have actively opted in, ensuring a higher level of traffic authenticity.

Freedom from Censorship

Both formats offer a significant advantage in terms of content flexibility. They permit the use of creatives, landing pages, and pre-landing pages featuring adult material with no fear of bans. This eliminates the need for time-consuming cloaking and censoring of your creatives, streamlining the ad creation process.

Voluntary subscription enhances engagement 

Push notifications are based on a voluntary subscription model. This means users who receive these notifications have chosen to do so, leading to a feeling of push ads as less intrusive and more trustworthy. Consequently, subscribers are more likely to engage with push notifications, as they don’t feel compelled to do so.

Cost-effectiveness

The low cost-per-click (CPC) for push formats, starting at just $0.0001, makes them an excellent choice for testing and budget-conscious campaigns. Most ad networks have an option to sell push traffic based on the CPC business model. Thus, affiliate marketers can save money by paying for an engaged audience, rather than just ad impressions. On the other hand, affiliates can win on budget if they buy adult traffic for CPA marketing according to the CPM model. Comparatively, CPM traffic costs the least.

Cost of push traffic on a CPC basis in various ad networks:

Move to the full list of ad networks with detailed information on allpushnetworks.com.

Guaranteed ad delivery and reduced banner blindness

When it comes to classic push notifications, the likelihood of your ad reaching the audience is high. Subscribers receive notifications directly on their smartphone screens, ensuring visibility. These notifications are also seen even if the user is offline at the time of sending; they appear once the user is back online. This direct approach combats the common issue of banner blindness, where users ignore or overlook traditional banner ads.

Adult Creatives: What Angles to Use for Success

There are many approaches for promoting adult offers, you just need to find the one that will convert for your ad. You need a test to find this out — we recommend using at least 5-10 creatives per campaign.

  1. Leverage the Proximity Effect

Emphasizing the closeness of the offer to your potential client is a powerful tactic. Mentioning the proximity, whether in kilometers or by naming a city, can greatly boost interest, which makes the offer more accessible and relevant.

  1. Incorporate video or audio Icons

This approach is very effective because it creates a sense of personalization and immediately captures attention. It evokes the illusion of a real message due to the emojis and icons, thereby motivating users to click and watch the ad.

  1. Utilize local language in creatives

Crafting your ad in the local language of your target audience enhances its credibility, fostering trust and encouraging clicks. Emojis can be used effectively here, suggesting immediacy and engagement, like indicating that someone is online and awaiting a response.

Keep in mind, that translating your ad into the local language can dramatically increase conversion rates. Don’t hesitate to reach out to your account manager for assistance with localized creatives for a specific GEO. Currently, almost every advertising network provides personal support services.

  1. Present realistic images

Especially successful for men’s health products. Realistic imagery can make your offer more credible and trustworthy. Incorporating specific measurements or demonstrating tangible effects in your creatives can bolster the perceived authenticity of your offer.

  1. Embrace diversity in your creatives

Cater to a range of preferences by featuring diverse images in your creatives. Experiment with different appearances, ages, and styles. It’s difficult to predict which group will resonate most in your GEO, so it’s worth exploring all options.

Top GEOs for Promoting Adult Offers 

Combine 2 approaches to choose the GEO for targeting:

Worldwide agenda

The authority in this matter is Pornhub, the global platform featuring adult videos. Annually, the video-sharing website rolled out a report about adult reports and searches. Here are the top countries by adult traffic, as they find out.

If you want to get more insights, just bookmark the 2023 Pornhub report to read at leisure.

Data from ad networks

Despite being general trends, top GEOs can vary from the traffic sources you choose. Meaning, each network has its own set of the best countries that excel in adult advertising. Appeal to managers of the platform you partner with. As an option, you can try to find resources they can publish in their blogs or other resources. 

We have already talked about the expertise of 2 ad networks – OctoClick and HilltopAds – promoting adult offers. You can learn about their experience in the following materials:

  1. Mastering Adult Ad Campaigns: Your Guide to Success with HilltopAds
  2. How to Promote Webcam Offers: OctoClick Unveils Proven Effective Marketing Strategies

Bear in mind offer requirements. They can already substantially narrow down the choice from the globe to several countries or even a single GEO.

How to promote Adult CPA offers Profitably? Best Practices

Finding a fail-safe method for launching profitable adult ads remains elusive, yet several key strategies can boost your CR and deliver impressive ROI.

Choose the best traffic sources

The best traffic sources are those that have a substantial amount of adult traffic and minimal or no restrictions at all. Naturally, not all traffic is good for advertising adult offers. That’s why ad networks recommend distinct segments of their traffic special for propelling 18+ deals. 

As experts in push ad networks, we curated the top ad platforms that accept adult traffic. In this article, you’ll learn about the best players in the adult ad industry and detail the sources within ad networks, you use for generating relevant traffic. 

Make sure you add 5-10 creatives

It is recommended to have at least five creatives in your campaign to achieve a sufficient click-through rate (CTR). This not only allows for testing multiple approaches simultaneously but also enables audience segmentation, targeting diverse interest groups for increased conversions.

Use spy tools

The adult offer market is vast and varied. Stay informed about your competitors’ strategies through in-depth market research. Avoid directly copying other marketers’ creatives to prevent a drop in CTR. If you’d like to learn more about spying on rivals and the best tools we recommend, check out our article about spying on rivals.

Choose proven targeting

Make use of insights from the Pornhub report and fine-tune your strategy according to the ad network you work with. Most likely, whatever traffic source you choose, mobile traffic will dominate. 

Technically, if you run an in-page push ad campaign, you can focus on iOS devices the most, especially the latest versions. Push ads, as a rule, convert well for Android devices. 

Set frequency cap

Given the sensitive nature of adult creatives, setting a frequency cap is a necessity, not an optional choice. Limiting to one ad impression per user per day is typically the most effective approach, balancing exposure and user comfort. For emphasis, most ad network managers often give this recommendation for setting up campaigns.

Optimize the campaign

Optimization is vital for any campaign’s success. It involves disabling underperforming sources and focusing on those that yield conversions at your desired price. Common optimization features include Automated Rules, Microbidding, Target CPA and Whitelists/Blacklists. Don’t miss the opportunity to optimize your adult ad campaign using these features if your ad network provides them.

Final Thoughts

Navigating the adult CPA marketing landscape in 2024 demands a blend of creativity, strategic planning, and an astute selection of traffic sources and ad formats. While there is no one-size-fits-all formula for guaranteed success, applying these insights can significantly enhance campaign effectiveness. Remember, the adult market is ever-evolving, so staying informed is crucial. By continually refining your strategies, you are well-positioned to capitalize on the lucrative adult CPA marketing in 2024 and beyond.

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