Top push ad networks

Best Biggest Ad Networks in 2024: Top Picks

Navigating the top largest ad networks in 2024 involves more than just looking at sheer traffic volumes. For affiliates, the quality of traffic, along with its characteristics, are equally important. A high-impact ad network not only provides access to large audiences but also delivers traffic that is highly targeted and engaged. This ensures that your ads reach the right people, increasing the likelihood of conversion and ultimately enhancing the profitability of your campaigns. 

Let’s explore how to identify and leverage the top ad networks that can bring both quantity and quality to your advertising efforts.

Pros and Cons of the Biggest Advertising Networks

When selecting an ad network for your affiliate marketing campaigns, understanding the advantages and disadvantages of the best largest ad networks in the market is crucial. 

Here, we delve into the pros and cons of the largest ad networks, helping you to make an informed decision based on your specific needs and campaign goals.

Pros:

  • Massive reach and visibility. The largest ad networks have extensive reach, providing access to a broad and diverse audience. This wide reach can significantly increase your brand’s visibility and drive substantial traffic to your offers;
  • Advanced targeting options. Big networks often invest in sophisticated targeting technologies, allowing advertisers to reach their ideal customers based on demographics, interests, behavior, and more. This targeted approach can lead to higher conversion rates as ads are more relevant to the audience;
  • Variety of ad formats. With access to a range of ad formats – from video ads and banners to native ads and in-page push ads – large networks offer flexibility in how you present your campaigns. This variety helps in optimizing your ads for better engagement and effectiveness;
  • Robust analytics and reporting. Comprehensive analytics tools are a staple of large ad networks, enabling advertisers to track performance, analyze trends, and adjust strategies in real time.

Cons:

  • Higher competition. Due to their popularity, the largest ad networks attract a multitude of advertisers, which can lead to intense competition. High rivalry might increase the cost of ads and make it challenging to capture the attention of your target audience;
  • Potentially higher costs. The cost of advertising on large networks can be higher compared to smaller networks. This is often due to the premium placed on extensive reach and advanced targeting capabilities, which may not always fit smaller budgets;
  • Complexity in campaign management. Managing campaigns on large networks can be complex due to their size and the sophistication of their platforms. Newer advertisers might find the learning curve difficult, requiring more time and resources to manage effectively;
  • Risk of ad fatigue. Larger networks are more likely to cause ad fatigue among audiences, especially if the same ads are served too often. This can reduce engagement rates and make it necessary to update creatives frequently in order to maintain effectiveness.

Choosing the right ad network requires balancing these pros and cons against your campaign objectives and resources. Consider not only the potential for high traffic but also the nature of this traffic, the competition you will face, and the costs involved. 

List of 10 Best Biggest Ad Networks

We’ve outlined classic ad networks and alternative ad networks that can equally compete with such giants as Google Ads and Facebook Ads. 

1. Google Ads

Google Ads remains the top largest ad platform globally, offering unparalleled reach across millions of websites, apps, and devices. It excels in search ads, display ads, and YouTube video ads, powered by Google’s extensive data on user behavior and preferences. The platform’s advanced targeting capabilities and robust analytics make it a top choice for advertisers seeking maximum visibility and detailed performance tracking.

Despite all the advantages, this platform may not be ideal for sectors such as adult content, gambling, and other gray areas. Google Ads is likely the top choice for advertisers working within white-hat verticals like health, education, and e-commerce. 

This ad network is also included in our selection of top PPC ad networks.


2. Facebook Ads (Meta Ads)

Part of Meta’s extensive portfolio, Facebook Ads provides access to a massive audience across Facebook, Instagram, Messenger, and WhatsApp. The platform is renowned for its deep demographic targeting, thanks to the vast amounts of user data. Facebook Ads are particularly effective for brands looking to engage directly with consumers through social media, offering a variety of ad formats from simple image ads to interactive and immersive video ads.

Just like Google Ads, Facebook is renowned for its stringent policies and guidelines, which hinders advertising of gray-hat niches. 


3. Amazon Advertising

Amazon Advertising leverages the e-commerce giant’s rich consumer purchasing data to offer targeted advertising solutions that reach users both on and off Amazon. It is especially effective for brands selling products directly on Amazon, providing tools like sponsored products, sponsored brands, and display ads, which help advertisers boost visibility and sales among intent-driven shoppers.


4. Clickadu 

ClickAdu started as a pop ad network in 2014 and has evolved into a substantial multi-format advertising platform over the past decade. Currently, it delivers a staggering 5,8 billion ad impressions daily and collaborates with over 3500 rigorously vetted publishers. The bulk of its traffic is primarily comes from the United States, India, Germany, and Vietnam.

The network is unique in its capacity to reach diverse audiences not only on publisher sites but also across major platforms like YouTube and Google. ClickAdu is particularly adept at navigating challenging advertising landscapes, offering solutions to penetrate Anti-AdBlock zones and engage iOS users. Its versatile array of ad formats – banners, push ads, popunder, video, instant text message, etc.  –  further enhances its ability to cater to specific and hard-to-reach market segments.


5. RichAds

RichAds is a performance-focused ad network that excels in delivering push, popunder, direct click, and native ads. It’s specifically designed for affiliate marketers and advertisers seeking high-quality traffic in sectors like Gambling, Betting, Adult, Nutra, and Dating. RichAds distinguishes itself with advanced targeting capabilities, particularly for mobile, and features like Performance Mode, which reportedly enhances conversion rates by up to 253%. 

Committed to the affiliate marketing community, RichAds supports its users through webinars, social media engagement, conference participation, and insightful blog posts, providing valuable resources to optimize advertising campaigns.


6. Push.House 

Push.House is a one of the biggest advertising networks, specializing in classic and in-page push ads. Operating since 2018, it delivers a staggering 14 billion daily impressions across 180 countries. Known for its substantial global reach and advanced targeting options, Push.House serves as a powerful platform for advertisers and affiliates seeking impactful audience engagement on a CPC basis. The network is particularly valued for its ability to cater to both mainstream and adult campaigns, ensuring versatile advertising solutions.

The ad network supports advertisers with advanced optimization features like Microbidding, which allows precise bid adjustments for specific traffic segments. Additionally, the platform offers robust 24/7 customer support and a user-friendly interface that simplifies campaign management, making it accessible for both newcomers and seasoned marketers. 

This ad platform is also included in our selection of top ad networks with cheap traffic.


7. Galaksion

Galaksion is a notable ad network established in 2014, with expertise in a variety of ad formats including push ads, on-page push, popunder, native ads, interstitials, and mobile push-up. Operating on a global scale across 245+ GEOs, Galaksion is renowned for its direct traffic from mainstream websites. Both advertisers and publishers benefit from its premium traffic and flexible CPA pricing model. 

Galaksion stands out for its user-friendly self-service platform and strong customer support. The ad network also offers advanced targeting options and real-time analytics to help advertisers fine-tune their campaigns for better performance. On top of that, the platform includes unique engagement programs like Advertiser League, which rewards active users with special perks, enhancing the advertising experience.


8. Kadam

Kadam is a robust ad network founded in 2012, recognized for its expansive reach with 300 billion ad impressions per month across 195 countries. The network supports a wide variety of ad formats, including banners, native ads, push ads, in-app and on-site push, and clickunder ads. Kadam is highly regarded for its direct traffic from reputable website owners and advanced fraud-detection systems. 


9. Traffic Nomads

Traffic Nomads is a dynamic self-serve advertising network based in Lisbon, founded in 2019. The platform excels in delivering premium traffic globally, with a daily output of 7 billion ad impressions across diverse formats such as push, in-page push, pops, calendar notifications, banners, native, and a novel format called “engaged.” Tailored for both advertisers and publishers, Traffic Nomads offers CPC, CPM, and CPA business models, equipped with advanced targeting algorithms and exclusive traffic sources. 

The platform supports a rich array of targeting options including device type, geographic location, and user behavior, enabling precise audience engagement. Additionally, Traffic Nomads is proactive in community engagement, offering regular updates and tips through its blog, which helps users stay informed about the latest trends and best practices in digital advertising. 


10. HilltopAds 

HilltopAds is a versatile ad network based in the UK, launched in 2013. Known for its robust ad-serving technology, the platform specializes in web and mobile traffic monetization globally. HilltopAds offers a variety of ad formats, including popunders, banners, in-page push ads, direct links, and pre-roll video ads, catering to both advertisers and publishers. By delivering over 73 billion impressions monthly, it serves an extensive range of GEOs, such as tier-1 countries and regions across Europe, Asia, and North America.

The network operates on CPM, CPC, and CPA pricing models, providing tools like an RTB system for efficient lead generation and an in-house system for traffic protection to ensure high-quality, safe traffic. HilltopAds is particularly noted for its user-friendly interface available in multiple languages and its strong support system, including personalized account management. 

Final Thoughts on the Biggest Ad Networks

Networks like Google Ads and Facebook Ads provide unparalleled reach and sophisticated targeting tools, making them ideal for those looking to maximize exposure. Meanwhile, platforms like Clickadu and RichAds offer innovative ad formats and engagement strategies, which can be particularly beneficial for campaigns targeting specific niches. Ultimately, the best ad network for your needs will depend on a mix of factors including target audience, desired ad formats, budget, and the specific goals of your ad campaigns.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

Navigating the top largest ad networks in 2024 involves more than just looking at sheer traffic volumes. For affiliates, the quality of traffic, along with its characteristics, are equally important. A high-impact ad network not only provides access to large audiences but also delivers traffic that is highly targeted and engaged. This ensures that your ads reach the right people, increasing the likelihood of conversion and ultimately enhancing the profitability of your campaigns. 

Let’s explore how to identify and leverage the top ad networks that can bring both quantity and quality to your advertising efforts.

Pros and Cons of the Biggest Advertising Networks

When selecting an ad network for your affiliate marketing campaigns, understanding the advantages and disadvantages of the best largest ad networks in the market is crucial. 

Here, we delve into the pros and cons of the largest ad networks, helping you to make an informed decision based on your specific needs and campaign goals.

Pros:

  • Massive reach and visibility. The largest ad networks have extensive reach, providing access to a broad and diverse audience. This wide reach can significantly increase your brand’s visibility and drive substantial traffic to your offers;
  • Advanced targeting options. Big networks often invest in sophisticated targeting technologies, allowing advertisers to reach their ideal customers based on demographics, interests, behavior, and more. This targeted approach can lead to higher conversion rates as ads are more relevant to the audience;
  • Variety of ad formats. With access to a range of ad formats – from video ads and banners to native ads and in-page push ads – large networks offer flexibility in how you present your campaigns. This variety helps in optimizing your ads for better engagement and effectiveness;
  • Robust analytics and reporting. Comprehensive analytics tools are a staple of large ad networks, enabling advertisers to track performance, analyze trends, and adjust strategies in real time.

Cons:

  • Higher competition. Due to their popularity, the largest ad networks attract a multitude of advertisers, which can lead to intense competition. High rivalry might increase the cost of ads and make it challenging to capture the attention of your target audience;
  • Potentially higher costs. The cost of advertising on large networks can be higher compared to smaller networks. This is often due to the premium placed on extensive reach and advanced targeting capabilities, which may not always fit smaller budgets;
  • Complexity in campaign management. Managing campaigns on large networks can be complex due to their size and the sophistication of their platforms. Newer advertisers might find the learning curve difficult, requiring more time and resources to manage effectively;
  • Risk of ad fatigue. Larger networks are more likely to cause ad fatigue among audiences, especially if the same ads are served too often. This can reduce engagement rates and make it necessary to update creatives frequently in order to maintain effectiveness.

Choosing the right ad network requires balancing these pros and cons against your campaign objectives and resources. Consider not only the potential for high traffic but also the nature of this traffic, the competition you will face, and the costs involved. 

List of 10 Best Biggest Ad Networks

We’ve outlined classic ad networks and alternative ad networks that can equally compete with such giants as Google Ads and Facebook Ads. 

1. Google Ads

Google Ads remains the top largest ad platform globally, offering unparalleled reach across millions of websites, apps, and devices. It excels in search ads, display ads, and YouTube video ads, powered by Google’s extensive data on user behavior and preferences. The platform’s advanced targeting capabilities and robust analytics make it a top choice for advertisers seeking maximum visibility and detailed performance tracking.

Despite all the advantages, this platform may not be ideal for sectors such as adult content, gambling, and other gray areas. Google Ads is likely the top choice for advertisers working within white-hat verticals like health, education, and e-commerce. 

This ad network is also included in our selection of top PPC ad networks.


2. Facebook Ads (Meta Ads)

Part of Meta’s extensive portfolio, Facebook Ads provides access to a massive audience across Facebook, Instagram, Messenger, and WhatsApp. The platform is renowned for its deep demographic targeting, thanks to the vast amounts of user data. Facebook Ads are particularly effective for brands looking to engage directly with consumers through social media, offering a variety of ad formats from simple image ads to interactive and immersive video ads.

Just like Google Ads, Facebook is renowned for its stringent policies and guidelines, which hinders advertising of gray-hat niches. 


3. Amazon Advertising

Amazon Advertising leverages the e-commerce giant’s rich consumer purchasing data to offer targeted advertising solutions that reach users both on and off Amazon. It is especially effective for brands selling products directly on Amazon, providing tools like sponsored products, sponsored brands, and display ads, which help advertisers boost visibility and sales among intent-driven shoppers.


4. Clickadu 

ClickAdu started as a pop ad network in 2014 and has evolved into a substantial multi-format advertising platform over the past decade. Currently, it delivers a staggering 5,8 billion ad impressions daily and collaborates with over 3500 rigorously vetted publishers. The bulk of its traffic is primarily comes from the United States, India, Germany, and Vietnam.

The network is unique in its capacity to reach diverse audiences not only on publisher sites but also across major platforms like YouTube and Google. ClickAdu is particularly adept at navigating challenging advertising landscapes, offering solutions to penetrate Anti-AdBlock zones and engage iOS users. Its versatile array of ad formats – banners, push ads, popunder, video, instant text message, etc.  –  further enhances its ability to cater to specific and hard-to-reach market segments.


5. RichAds

RichAds is a performance-focused ad network that excels in delivering push, popunder, direct click, and native ads. It’s specifically designed for affiliate marketers and advertisers seeking high-quality traffic in sectors like Gambling, Betting, Adult, Nutra, and Dating. RichAds distinguishes itself with advanced targeting capabilities, particularly for mobile, and features like Performance Mode, which reportedly enhances conversion rates by up to 253%. 

Committed to the affiliate marketing community, RichAds supports its users through webinars, social media engagement, conference participation, and insightful blog posts, providing valuable resources to optimize advertising campaigns.


6. Push.House 

Push.House is a one of the biggest advertising networks, specializing in classic and in-page push ads. Operating since 2018, it delivers a staggering 14 billion daily impressions across 180 countries. Known for its substantial global reach and advanced targeting options, Push.House serves as a powerful platform for advertisers and affiliates seeking impactful audience engagement on a CPC basis. The network is particularly valued for its ability to cater to both mainstream and adult campaigns, ensuring versatile advertising solutions.

The ad network supports advertisers with advanced optimization features like Microbidding, which allows precise bid adjustments for specific traffic segments. Additionally, the platform offers robust 24/7 customer support and a user-friendly interface that simplifies campaign management, making it accessible for both newcomers and seasoned marketers. 

This ad platform is also included in our selection of top ad networks with cheap traffic.


7. Galaksion

Galaksion is a notable ad network established in 2014, with expertise in a variety of ad formats including push ads, on-page push, popunder, native ads, interstitials, and mobile push-up. Operating on a global scale across 245+ GEOs, Galaksion is renowned for its direct traffic from mainstream websites. Both advertisers and publishers benefit from its premium traffic and flexible CPA pricing model. 

Galaksion stands out for its user-friendly self-service platform and strong customer support. The ad network also offers advanced targeting options and real-time analytics to help advertisers fine-tune their campaigns for better performance. On top of that, the platform includes unique engagement programs like Advertiser League, which rewards active users with special perks, enhancing the advertising experience.


8. Kadam

Kadam is a robust ad network founded in 2012, recognized for its expansive reach with 300 billion ad impressions per month across 195 countries. The network supports a wide variety of ad formats, including banners, native ads, push ads, in-app and on-site push, and clickunder ads. Kadam is highly regarded for its direct traffic from reputable website owners and advanced fraud-detection systems. 


9. Traffic Nomads

Traffic Nomads is a dynamic self-serve advertising network based in Lisbon, founded in 2019. The platform excels in delivering premium traffic globally, with a daily output of 7 billion ad impressions across diverse formats such as push, in-page push, pops, calendar notifications, banners, native, and a novel format called “engaged.” Tailored for both advertisers and publishers, Traffic Nomads offers CPC, CPM, and CPA business models, equipped with advanced targeting algorithms and exclusive traffic sources. 

The platform supports a rich array of targeting options including device type, geographic location, and user behavior, enabling precise audience engagement. Additionally, Traffic Nomads is proactive in community engagement, offering regular updates and tips through its blog, which helps users stay informed about the latest trends and best practices in digital advertising. 


10. HilltopAds 

HilltopAds is a versatile ad network based in the UK, launched in 2013. Known for its robust ad-serving technology, the platform specializes in web and mobile traffic monetization globally. HilltopAds offers a variety of ad formats, including popunders, banners, in-page push ads, direct links, and pre-roll video ads, catering to both advertisers and publishers. By delivering over 73 billion impressions monthly, it serves an extensive range of GEOs, such as tier-1 countries and regions across Europe, Asia, and North America.

The network operates on CPM, CPC, and CPA pricing models, providing tools like an RTB system for efficient lead generation and an in-house system for traffic protection to ensure high-quality, safe traffic. HilltopAds is particularly noted for its user-friendly interface available in multiple languages and its strong support system, including personalized account management. 

Final Thoughts on the Biggest Ad Networks

Networks like Google Ads and Facebook Ads provide unparalleled reach and sophisticated targeting tools, making them ideal for those looking to maximize exposure. Meanwhile, platforms like Clickadu and RichAds offer innovative ad formats and engagement strategies, which can be particularly beneficial for campaigns targeting specific niches. Ultimately, the best ad network for your needs will depend on a mix of factors including target audience, desired ad formats, budget, and the specific goals of your ad campaigns.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

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