Popunder ad networks is a viable alternative to generating push traffic. As an ad format, popups (or popunder) combat ad blindness, typical of banners, and immediately draw users’ attention to the content. Variations of the format – popups and popunder – make this ad type even more convenient and flexible. So, make your own conclusions.
In this article, we compiled top popunder ad networks, whether you want to scale your push campaign or just try testing a new ad format.
The pop format is an umbrella term that incorporates similar ad formats: popup and popunder. You might also run into concepts such as on-click and clickunder – it’s pretty much the same thing.
Popunder is considered to be the friendliest for users. It opens behind a browser the user interacts with. In turn, popups emerge over the viewed content. Pop advertising is supposed to be more visible, but popunder has a higher CTR, as a rule. When the user eventually sees the popunder ad, it is less likely to annoy them, as it doesn’t interrupt their browsing experience, unlike popups.
The mechanism of delivery can be different, depending on the applied technology. Some websites send popunders once a user land on the main page. If an ad appears when the user clicks on a specific website area, then you are dealing with clickunder, a form of popunder advertising.
Now we’ve come to a list of the top popunder ad networks. Weight features and conditions of these networks to choose the top one for you. In case you’re in doubt, read detailed reviews. We have a lot of reviews on ad networks we talk about here.
Push.House is one of the top popunder notification ad networks, despite this positioning as a push traffic source. Here, pop traffic is driven using OnClick, a form of the popunder ad format marked by high CTR. As a trusted traffic source, Push.House works with premium publishers, although it is willing to offer an ad inventory for advertisers only. Media buyers can work with any GEO and vertical. It’s also up to them whether to exclude third-party traffic or not. By means of Microbidding, marketers can also exclude low-performing sources, thereby optimizing their campaigns. Other optimization options include Subscription Age and Whitelists/Blacklists.
A huge plus of Push.House is that the platform can offer additional solutions for marketers – a spy tool (Spy.House) and an affiliate network (CPA.House). Additionally, the brand has partnerships with many conversion-tracking companies.
Key features:
Popcash is a popunder-focused that started its history in 2012. Specializing on the popunder ad format only, the ad network partners with 120000 publishers. The reach of the platform is global, with a predominant focus on GEOs such as the United States, Indonesia, France, India and the United Kingdom. The business model for acquiring traffic is CPV. Optimization is made with automated rules that define sources needed to be whitelisted or blacklisted.
Users can know about the current volumes from Traffic Inventory right on the site without registration. Anyway, the support team is ready to share GEOs and bids that deliver top performance.
Key features:
Previously known as a popunder traffic source, Clickadu brands itself an ad network with 360° ad coverage now. The company works with different sources, including social media, YouTube and Google. The multi-format network utilizes Smart AI based rotation and advanced targeting parameters for generating high-value traffic. Who deserve credit for the high-quality traffic are publishers. Currently, the ad network collaborates with 3500 proven publishers providing 1000+ users daily. Markets worthwhile attention involve Vietnam, the United States, Germany, India and Italy.
CPM is a traditional way for advertisers to buy popunder ads traffic. Besides, advertisers can use SmartCPM or SmartCPA model for buying traffic and optimizing their campaigns at the same time.
Key features:
RichAds is a multi-featured ad network, delivering 5 billion impressions daily across 6 in-demand ad formats. The platform was established from the merge of 2 platforms, one of which was fully dedicated to popunder – RichPops. Presently, functioning as RichAds, the company offers much more, including opportunities for launching pop campaigns.
To run a successful pop ad campaign, the RichAds team recommends using their top feature – Performance Mode. This effective tool allows advertisers to refresh whitelists every week. Other optimization options include Target CPA, Microbidding, Automauted Rules and Whitelists/Blacklists. Preferable traffic popunder traffic sources relate to the Premium category. The rest of traffic categories at RichAds are Standard, Remnant and New. They are recommended for scaling pop ad campaigns.
Key features:
TrafficStars is a reliable pop ad network with a multi-format approach. In addition to popunder, the network delivers a range of top formats, such as push notifications, native ads, video and interstitial ads. The core track of the company is running adult ad campaigns. Adult traffic is categorized into the following niches: Webcams, Cartoons, Dating, and more.
The standout optimization feature of TrafficStars is Optimizer/Autobidder. The nature of this option is to customize bids, according to campaign goals and desired traffic by quality (RON or Prime). The possibility to retarget users is available.
Key features:
HilltopAds is a UK-established company initiated in 2013 as a popunder ad network. As the network evolved, it put into practice other ad formats, such as push ads, banners, in-page push ads, video and direct links. Here, traffic is monetized through both mobile and web platforms. The GEO coverage is global, with a strong emphasis on tier-1 countries, Europeans and Asian regions. For greater performance, HilltopAds segments traffic by user activity. Ad campaign optimization is carried out with the help of the Automatic Optimization feature.
Normally, popunder traffic is sold on the basis of a CPM model or a CPA goal model. The largest traffic volume is generated for the Streaming Entertainment niche. The competitive advantage of HilltopAds is that their traffic is direct, which enables them to engage the most targeted audience.
Key features:
ClickAdilla is a multi-format ad network that promotes both innovative and classic forms of advertising. Sure, one of the oldest formats the network supports is Popunder. In total, the self-service ad network offers an impressive 13 ad formats, setting a new industry record for variety and flexibility. Advertisers looking popunder traffic can rely on audience involvement from 2 channels: Mainstream and Adult.
Aside from the RTB network, the ClickAdilla team offers additional possibilities for their members – a marketplace called HotOffers, featuring top affiliate marketing deals, and a DSP platform for media buyers.
Affiliate leaders, namely professionals from Mobidea and AffLift, are responsive very favorably to the ad network and recommend testing its pop traffic.
Key features:
Kadam is a well-regarded popunder ad network in the affiliate marketing community. Being a formidable player among other traffic sources, Kadam delivers 120 million clicks daily. As for GEO coverage, the platform reaches 195 countries, counting the major part of traffic in the United States, Germany, Russia, Brazil and Bangladesh. The minimal cost for popunder ad traffic is $0,0002.
Along with impressive traffic volumes and low pricing, Kadam is able to please affiliate marketers with smart optimization features, such as Whitelists/Blacklists and Creative Management. By using the latter feature, CTRs and CRs of ads can be analyzed to determine the optimal creative rotation.
Key features:
UngAds, founded in 2015 and based in Latvia, is built to streamline the ad campaign setup process with its self-serve platform. It focuses on 3 main ad formats: push ads, popunders (or clickunder), and native ads, which are highly effective and trending. Marketers benefit from broad targeting parameters, numerous payment methods, and comprehensive statistics, supported by personal managers for better campaign performance.
Among its security features is an internal anti-fraud system that ensures the platform’s traffic is safe and reliable. The platform sources its traffic from 50,000 direct publishers and partner networks, furnishing a blend of mainstream and adult traffic.
Key features:
Adsterra is your go-to ad network for driving diverse types of traffic, including Popunder. The company was founded in 2013 by a bunch of friends who were experts in web development and affiliate marketing with (as of now) 20+ years of experience. Partnering with 15k+ reliable advertisers further strengthens the platform’s credibility. In terms of popunder traffic, it comes from 35k reputable sources. Business models for selling popunder ads encompass CPA and CPM. As a way to achieve an optimal bid, Adsterra recommends using optimization tools like Smart CPM and CPA Goal.
Key features:
Popunder is one of the oldest advertising formats, and it continues to thrive because it delivers results! This is why many ad networks still offer this format, often paired with advanced optimization tools to help fine-tune your popunder campaigns. Explore the key highlights of each ad network to find the best fit for you. Additionally, remember that many popunder ad networks also offer other ad formats for scaling traffic, such as push ads, native ads, and video ads.
Popunder ad networks is a viable alternative to generating push traffic. As an ad format, popups (or popunder) combat ad blindness, typical of banners, and immediately draw users’ attention to the content. Variations of the format – popups and popunder – make this ad type even more convenient and flexible. So, make your own conclusions.
In this article, we compiled top popunder ad networks, whether you want to scale your push campaign or just try testing a new ad format.
The pop format is an umbrella term that incorporates similar ad formats: popup and popunder. You might also run into concepts such as on-click and clickunder – it’s pretty much the same thing.
Popunder is considered to be the friendliest for users. It opens behind a browser the user interacts with. In turn, popups emerge over the viewed content. Pop advertising is supposed to be more visible, but popunder has a higher CTR, as a rule. When the user eventually sees the popunder ad, it is less likely to annoy them, as it doesn’t interrupt their browsing experience, unlike popups.
The mechanism of delivery can be different, depending on the applied technology. Some websites send popunders once a user land on the main page. If an ad appears when the user clicks on a specific website area, then you are dealing with clickunder, a form of popunder advertising.
Now we’ve come to a list of the top popunder ad networks. Weight features and conditions of these networks to choose the top one for you. In case you’re in doubt, read detailed reviews. We have a lot of reviews on ad networks we talk about here.
Push.House is one of the top popunder notification ad networks, despite this positioning as a push traffic source. Here, pop traffic is driven using OnClick, a form of the popunder ad format marked by high CTR. As a trusted traffic source, Push.House works with premium publishers, although it is willing to offer an ad inventory for advertisers only. Media buyers can work with any GEO and vertical. It’s also up to them whether to exclude third-party traffic or not. By means of Microbidding, marketers can also exclude low-performing sources, thereby optimizing their campaigns. Other optimization options include Subscription Age and Whitelists/Blacklists.
A huge plus of Push.House is that the platform can offer additional solutions for marketers – a spy tool (Spy.House) and an affiliate network (CPA.House). Additionally, the brand has partnerships with many conversion-tracking companies.
Key features:
Popcash is a popunder-focused that started its history in 2012. Specializing on the popunder ad format only, the ad network partners with 120000 publishers. The reach of the platform is global, with a predominant focus on GEOs such as the United States, Indonesia, France, India and the United Kingdom. The business model for acquiring traffic is CPV. Optimization is made with automated rules that define sources needed to be whitelisted or blacklisted.
Users can know about the current volumes from Traffic Inventory right on the site without registration. Anyway, the support team is ready to share GEOs and bids that deliver top performance.
Key features:
Previously known as a popunder traffic source, Clickadu brands itself an ad network with 360° ad coverage now. The company works with different sources, including social media, YouTube and Google. The multi-format network utilizes Smart AI based rotation and advanced targeting parameters for generating high-value traffic. Who deserve credit for the high-quality traffic are publishers. Currently, the ad network collaborates with 3500 proven publishers providing 1000+ users daily. Markets worthwhile attention involve Vietnam, the United States, Germany, India and Italy.
CPM is a traditional way for advertisers to buy popunder ads traffic. Besides, advertisers can use SmartCPM or SmartCPA model for buying traffic and optimizing their campaigns at the same time.
Key features:
RichAds is a multi-featured ad network, delivering 5 billion impressions daily across 6 in-demand ad formats. The platform was established from the merge of 2 platforms, one of which was fully dedicated to popunder – RichPops. Presently, functioning as RichAds, the company offers much more, including opportunities for launching pop campaigns.
To run a successful pop ad campaign, the RichAds team recommends using their top feature – Performance Mode. This effective tool allows advertisers to refresh whitelists every week. Other optimization options include Target CPA, Microbidding, Automauted Rules and Whitelists/Blacklists. Preferable traffic popunder traffic sources relate to the Premium category. The rest of traffic categories at RichAds are Standard, Remnant and New. They are recommended for scaling pop ad campaigns.
Key features:
TrafficStars is a reliable pop ad network with a multi-format approach. In addition to popunder, the network delivers a range of top formats, such as push notifications, native ads, video and interstitial ads. The core track of the company is running adult ad campaigns. Adult traffic is categorized into the following niches: Webcams, Cartoons, Dating, and more.
The standout optimization feature of TrafficStars is Optimizer/Autobidder. The nature of this option is to customize bids, according to campaign goals and desired traffic by quality (RON or Prime). The possibility to retarget users is available.
Key features:
HilltopAds is a UK-established company initiated in 2013 as a popunder ad network. As the network evolved, it put into practice other ad formats, such as push ads, banners, in-page push ads, video and direct links. Here, traffic is monetized through both mobile and web platforms. The GEO coverage is global, with a strong emphasis on tier-1 countries, Europeans and Asian regions. For greater performance, HilltopAds segments traffic by user activity. Ad campaign optimization is carried out with the help of the Automatic Optimization feature.
Normally, popunder traffic is sold on the basis of a CPM model or a CPA goal model. The largest traffic volume is generated for the Streaming Entertainment niche. The competitive advantage of HilltopAds is that their traffic is direct, which enables them to engage the most targeted audience.
Key features:
ClickAdilla is a multi-format ad network that promotes both innovative and classic forms of advertising. Sure, one of the oldest formats the network supports is Popunder. In total, the self-service ad network offers an impressive 13 ad formats, setting a new industry record for variety and flexibility. Advertisers looking popunder traffic can rely on audience involvement from 2 channels: Mainstream and Adult.
Aside from the RTB network, the ClickAdilla team offers additional possibilities for their members – a marketplace called HotOffers, featuring top affiliate marketing deals, and a DSP platform for media buyers.
Affiliate leaders, namely professionals from Mobidea and AffLift, are responsive very favorably to the ad network and recommend testing its pop traffic.
Key features:
Kadam is a well-regarded popunder ad network in the affiliate marketing community. Being a formidable player among other traffic sources, Kadam delivers 120 million clicks daily. As for GEO coverage, the platform reaches 195 countries, counting the major part of traffic in the United States, Germany, Russia, Brazil and Bangladesh. The minimal cost for popunder ad traffic is $0,0002.
Along with impressive traffic volumes and low pricing, Kadam is able to please affiliate marketers with smart optimization features, such as Whitelists/Blacklists and Creative Management. By using the latter feature, CTRs and CRs of ads can be analyzed to determine the optimal creative rotation.
Key features:
UngAds, founded in 2015 and based in Latvia, is built to streamline the ad campaign setup process with its self-serve platform. It focuses on 3 main ad formats: push ads, popunders (or clickunder), and native ads, which are highly effective and trending. Marketers benefit from broad targeting parameters, numerous payment methods, and comprehensive statistics, supported by personal managers for better campaign performance.
Among its security features is an internal anti-fraud system that ensures the platform’s traffic is safe and reliable. The platform sources its traffic from 50,000 direct publishers and partner networks, furnishing a blend of mainstream and adult traffic.
Key features:
Adsterra is your go-to ad network for driving diverse types of traffic, including Popunder. The company was founded in 2013 by a bunch of friends who were experts in web development and affiliate marketing with (as of now) 20+ years of experience. Partnering with 15k+ reliable advertisers further strengthens the platform’s credibility. In terms of popunder traffic, it comes from 35k reputable sources. Business models for selling popunder ads encompass CPA and CPM. As a way to achieve an optimal bid, Adsterra recommends using optimization tools like Smart CPM and CPA Goal.
Key features:
Popunder is one of the oldest advertising formats, and it continues to thrive because it delivers results! This is why many ad networks still offer this format, often paired with advanced optimization tools to help fine-tune your popunder campaigns. Explore the key highlights of each ad network to find the best fit for you. Additionally, remember that many popunder ad networks also offer other ad formats for scaling traffic, such as push ads, native ads, and video ads.
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