Top push ad networks

How to Gain Adult Traffic for Website Advertising: 10 Best Sources

Despite the controversy surrounding adult traffic, it’s an arena where affiliates can prosper. But here’s the catch: only some traffic sources are keen on letting adult content through its gates. If you want to tap into this goldmine, selecting the right traffic source is as crucial as the content itself. 

Let’s get into the juicy details of how to get adult traffic in 2024. Keep reading to learn sources and ad formats that stay true to advertising adult offers. 

The Art of Adult Ad Formats

In the realm of adult content, ad formats aren’t just tools; they’re your best strategy for capturing attention and driving adult traffic. Here’s the breakdown:

  • Push Notifications. Think of these as your direct line to users, offering previews that spark curiosity and drive clicks. Push ads are effective due to their 100% delivery, personal appeal, and lack of competition. All this makes users feel like they’re discovering something relevant.

  • Popunders. These ads are all about the element of surprise. They wait quietly under the main browser window, offering a full-page reveal when the user is done with their initial task. It’s a non-intrusive way to grab attention once the user is free to explore more.

  • Native ads. These blend into the site’s existing content, looking and feeling like part of the website flow. This subtlety is key in adult content, where being too forward can be off-putting. Instead, native ads gently guide users to your content.
  • Direct Clicks. For users ready to dive straight into what you’re offering, direct clicks are the way to go. They cut through the noise, offering a no-nonsense approach to accessing content quickly and efficiently. Upon the user inputs a relevant search query, they land on a website with an adult offer, bypassing an ad creative.

Choosing the right ad format can dramatically affect the success of your campaigns. Each has its place in a balanced strategy, helping to draw in adult traffic effectively and respectfully.

Top 5 Sources Where to Buy Adult Traffic

Navigating through the adult niche requires a clear understanding of the diverse channels available, especially when integrating key strategies for adult traffic cost optimization. 

Let’s break them down into 2 main categories: classical sources, such as organic search and referrals, and adult advertising networks.

1) Classic sources

SEO and content marketing

A cornerstone strategy, SEO involves optimizing your website with the right keywords to rank higher in search engine results. This organic approach targets users actively searching for adult content.

Just like in any other niche, SEO for adult sites can be divided into on-page and off-page strategies. However, given the nature of the content, these strategies need to be tailored to navigate around stricter search engine regulations.

On-Page SEO for Adult Content

1. Keyword research and optimization:

  • Focus on long-tail keywords and niche-specific terms that are less competitive but have a high search volume. Tools like Ahrefs, SEMrush, and Google Keyword Planner can be instrumental in finding these keywords;
  • Include these keywords in strategic places: titles, meta descriptions, headings, and throughout the content to improve relevance and visibility.

2. Content quality:

  • Despite the adult nature, content quality cannot be compromised. Ensure that the content (videos, images, articles) is high-quality, engaging, and provides value to your audience;
  • Incorporate text descriptions for videos and images, using keywords naturally. This not only aids SEO but also improves accessibility.

3. Site structure and navigation:

  • Create a user-friendly site structure. Clear navigation and categorization can significantly enhance user experience and reduce bounce rates, positively impacting SEO;
  • Ensure your website is mobile-friendly, considering a significant portion of adult content consumption occurs on mobile devices.

4. Speed and performance optimization:

  • Page load speed is crucial for adult websites. Optimize images and videos without compromising quality, and leverage browser caching;
  • Use tools like PageSpeed Insights to identify and fix speed issues.

Off-page SEO for Adult Content

1. Backlink building:

  • Due to the nature of adult content, building quality backlinks can be more challenging. Focus on getting links from reputable sites within the adult niche or related fields;
  • Participate in community forums, adult directories, and review sites to gain backlinks. Remember, the quality of backlinks is more important than quantity.

2. Social media and forums:

  • Engage on adult-friendly social media platforms and forums to drive traffic and build brand visibility. While direct links from these platforms may not always boost SEO, they help in generating traffic and indirectly influence your site’s authority.

3. Guest posting:

  • Find adult blogs or sites where you can contribute guest posts. This can be a valuable way to get backlinks, although it’s important to ensure that these sites are reputable and relevant to your niche.

2) Social media platforms with adult-friendly policies

Navigating social media for adult content marketing requires a careful approach due to the strict policies most platforms have against explicit material. However, there are a few platforms and that offer more leeway, allowing for adult content to be shared within certain guidelines. 

Here are examples of social media platforms with more adult-friendly policies:

1. OnlyFans and similar platforms

OnlyFans, and platforms like it, allow creators to post content behind a paywall. While not a traditional social media platform, OnlyFans offers a way for adult content creators to monetize adult traffic directly through subscriptions. Marketers can collaborate with popular creators on these platforms for sponsored posts or promotions.

2. FetLife

Geared towards the BDSM, fetish, and kink community, FetLife is a social networking site that allows for the sharing and discussion of adult content within a like-minded community. Marketers targeting this niche can engage with users, share content, and advertise events or products relevant to the community’s interests.

Remember, while these platforms may offer more freedom for adult content, it’s crucial to approach social media marketing with an understanding of each platform’s specific rules and community standards. Engaging respectfully and creatively within these guidelines can help you build a robust presence in the adult content market.

1. Reddit

Reddit has numerous adult-oriented communities (subreddits) where users can share and view adult content. Marketers can engage with these communities by participating in discussions, sharing content, and even hosting AMAs (Ask Me Anything). It’s important to follow each subreddit’s specific rules and Reddit’s site-wide policies.

2) Advertising networks specializing in Adult

Ad networks focusing on Adult serve as intermediaries between advertisers looking for adult placements and publishers who run 18+ websites. The collaboration between these 2 players is mutually beneficial. When it comes to advertisers, they can promote their offers through multiple adult websites simultaneously covering different platforms with the relevant audience. Obviously, most traffic is generated by ad networks partnering with major publishers, such as Pornhub and xHamster.

TacoLoco

TacoLoco, emerging from the dating affiliate powerhouse LosPollos in 2019, has quickly established itself as a significant player in the ad network domain, especially for those targeting the dating and adult sectors. 

This Switzerland-based platform offers a staggering 1 billion impressions daily across more than 200 countries, delivering a wide array of ad formats such as push notifications, in-page push, direct clicks, popunders, and banners. The traffic split favors mobile at 80%, indicating the mobile-first nature of its audience. Top GEOs include diverse markets like Russia, India, Brazil, the USA, Indonesia, and Germany. 

TrafficStars

TrafficStars stands out in the adult advertising sector with its direct access to vast traffic from publishers and ad networks, accommodating both adult and mainstream sources. The platform categorizes adult traffic into specific niches like Webcams, Cartoons, Dating, and more, enabling advertisers to target audiences more accurately and increase profits. 

Advertisers can run campaigns on premium sources across a variety of ad formats – excluding classic push – with popular choices being banners, in-page, push notifications, and popunders. This tailored approach ensures higher relevance and engagement for campaigns, making TrafficStars a potent tool for those aiming to capitalize on the adult content market.

Push.House

Push.House is a leading push traffic provider, specializing in both classic and in-page push ad formats, designed for effective affiliate marketing campaigns, including adult content. Launched in 2018, it has rapidly grown into a key player, offering unparalleled global reach with access to 180 countries and delivering 14 billion impressions daily. 

The platform distinguishes itself with advanced targeting options like Microbidding, allowing precise campaign adjustments for maximum efficiency. The strict content policy and manual selection of third-party traffic sources further demonstrate Push.House’s commitment to quality. 

Advertisers can benefit from 24/7 customer support and the integration with numerous popular trackers. Additionally, Push.House offers a free spy tool, Spy.House, for competitive analysis, providing valuable insights to enhance your strategies for adult website advertising.

ExoClick

ExoClick stands as a premier adult ad network, renowned for its comprehensive reach across a variety of ad formats aimed at maximizing engagement and conversions for adult content. Since 2007, it’s delivered over 13 billion ads every day across 75000 web and mobile platforms globally, with a focus on North America, Europe, and DACH. The network offers an impressive array of over 20 ad formats, with a special emphasis on video advertising, such as in-stream and out-stream video ads.

For advertisers targeting the 18+ sector, ExoClick provides specialized adult traffic sources including members area traffic from dating sites. The network also offers advanced features like SmartCPM, Bidder for automated optimization, and the ability to split traffic for A/B testing. Their ad block circumvention solution, NeverBlock, ensures maximum ad revenue potential. Additionally, the company boasts global traffic monetization, timely payments, 24/7 customer support, and a 5% lifetime revenue share through its referral program.

MyBid

MyBid is the adult advertising network with its fully managed service, providing a hands-off approach for affiliates, direct advertisers, and publishers who prefer to leverage the expertise of professional media buyers. Established as a public ad network after evolving from a marketing agency, MyBid has demonstrated significant growth through its deep understanding of affiliate marketing.

This network serves 5 billion impressions daily across more than 200 countries, offering a wide range of ad formats including push ads, in-page push, popunder ads, native banners, and video. It’s designed to take the heavy lifting off advertisers’ shoulders by handling campaign creation, optimization, and management, while still keeping them in the loop.

Adult traffic dominates MyBid’s offering, but the company is actively expanding its capabilities to support mainstream advertising, providing a versatile advertising platform.

ADxAD

ADxAD is a major player in the Asian ad market, particularly excelling in adult content targeting. Established in 2019 with a focus on Asian markets, ADxAD has since expanded its reach to include significant tier-1 traffic from the USA, boasting a diverse range of ad formats. Their types of ads cover pops, banners, push ads, native, and specifically, member area dating clicks and tablinks. Providing daily impressions in 240+ countries, the network serves as a critical platform for advertisers and publishers looking to capitalize on Asian and global traffic.

Key strengths of ADxAD include its vast reach, the variety of ad formats tailored to adult and dating verticals, and advanced targeting options that ensure ads are seen by the most relevant audience. The network’s partnership with reputable ad networks like EroAdvertising and TrafficStars enhances its ability to deliver quality adult traffic.


By strategically leveraging both classical sources and specialized advertising networks, you can effectively navigate the adult traffic landscape. Each channel offers unique benefits, and combining them can lead to a comprehensive and successful adult content marketing strategy. 

Final Thoughts

Venturing into the adult traffic domain isn’t a path everyone chooses to take, but for those who do, it’s filled with both opportunity and complexity. To harness the potential of this market, a deep understanding of your audience and the platforms available to you is essential. Selecting the right ad formats and strategically navigating the various traffic sources are essential steps to tapping into this lucrative field.

When working with ad networks, always verify if your creative content will pass moderation. Personal account managers within networks can provide invaluable insights to help steer your campaigns in the right direction. When it comes to social media, outcomes can be more unpredictable. Your content may either sail smoothly through moderation or hit a blockade. While there are methods like cloaking and farm accounting that can circumvent these restrictions, we neither endorse nor oppose such practices – it’s up to you.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

Despite the controversy surrounding adult traffic, it’s an arena where affiliates can prosper. But here’s the catch: only some traffic sources are keen on letting adult content through its gates. If you want to tap into this goldmine, selecting the right traffic source is as crucial as the content itself. 

Let’s get into the juicy details of how to get adult traffic in 2024. Keep reading to learn sources and ad formats that stay true to advertising adult offers. 

The Art of Adult Ad Formats

In the realm of adult content, ad formats aren’t just tools; they’re your best strategy for capturing attention and driving adult traffic. Here’s the breakdown:

  • Push Notifications. Think of these as your direct line to users, offering previews that spark curiosity and drive clicks. Push ads are effective due to their 100% delivery, personal appeal, and lack of competition. All this makes users feel like they’re discovering something relevant.

  • Popunders. These ads are all about the element of surprise. They wait quietly under the main browser window, offering a full-page reveal when the user is done with their initial task. It’s a non-intrusive way to grab attention once the user is free to explore more.

  • Native ads. These blend into the site’s existing content, looking and feeling like part of the website flow. This subtlety is key in adult content, where being too forward can be off-putting. Instead, native ads gently guide users to your content.
  • Direct Clicks. For users ready to dive straight into what you’re offering, direct clicks are the way to go. They cut through the noise, offering a no-nonsense approach to accessing content quickly and efficiently. Upon the user inputs a relevant search query, they land on a website with an adult offer, bypassing an ad creative.

Choosing the right ad format can dramatically affect the success of your campaigns. Each has its place in a balanced strategy, helping to draw in adult traffic effectively and respectfully.

Top 5 Sources Where to Buy Adult Traffic

Navigating through the adult niche requires a clear understanding of the diverse channels available, especially when integrating key strategies for adult traffic cost optimization. 

Let’s break them down into 2 main categories: classical sources, such as organic search and referrals, and adult advertising networks.

1) Classic sources

SEO and content marketing

A cornerstone strategy, SEO involves optimizing your website with the right keywords to rank higher in search engine results. This organic approach targets users actively searching for adult content.

Just like in any other niche, SEO for adult sites can be divided into on-page and off-page strategies. However, given the nature of the content, these strategies need to be tailored to navigate around stricter search engine regulations.

On-Page SEO for Adult Content

1. Keyword research and optimization:

  • Focus on long-tail keywords and niche-specific terms that are less competitive but have a high search volume. Tools like Ahrefs, SEMrush, and Google Keyword Planner can be instrumental in finding these keywords;
  • Include these keywords in strategic places: titles, meta descriptions, headings, and throughout the content to improve relevance and visibility.

2. Content quality:

  • Despite the adult nature, content quality cannot be compromised. Ensure that the content (videos, images, articles) is high-quality, engaging, and provides value to your audience;
  • Incorporate text descriptions for videos and images, using keywords naturally. This not only aids SEO but also improves accessibility.

3. Site structure and navigation:

  • Create a user-friendly site structure. Clear navigation and categorization can significantly enhance user experience and reduce bounce rates, positively impacting SEO;
  • Ensure your website is mobile-friendly, considering a significant portion of adult content consumption occurs on mobile devices.

4. Speed and performance optimization:

  • Page load speed is crucial for adult websites. Optimize images and videos without compromising quality, and leverage browser caching;
  • Use tools like PageSpeed Insights to identify and fix speed issues.

Off-page SEO for Adult Content

1. Backlink building:

  • Due to the nature of adult content, building quality backlinks can be more challenging. Focus on getting links from reputable sites within the adult niche or related fields;
  • Participate in community forums, adult directories, and review sites to gain backlinks. Remember, the quality of backlinks is more important than quantity.

2. Social media and forums:

  • Engage on adult-friendly social media platforms and forums to drive traffic and build brand visibility. While direct links from these platforms may not always boost SEO, they help in generating traffic and indirectly influence your site’s authority.

3. Guest posting:

  • Find adult blogs or sites where you can contribute guest posts. This can be a valuable way to get backlinks, although it’s important to ensure that these sites are reputable and relevant to your niche.

2) Social media platforms with adult-friendly policies

Navigating social media for adult content marketing requires a careful approach due to the strict policies most platforms have against explicit material. However, there are a few platforms and that offer more leeway, allowing for adult content to be shared within certain guidelines. 

Here are examples of social media platforms with more adult-friendly policies:

1. OnlyFans and similar platforms

OnlyFans, and platforms like it, allow creators to post content behind a paywall. While not a traditional social media platform, OnlyFans offers a way for adult content creators to monetize adult traffic directly through subscriptions. Marketers can collaborate with popular creators on these platforms for sponsored posts or promotions.

2. FetLife

Geared towards the BDSM, fetish, and kink community, FetLife is a social networking site that allows for the sharing and discussion of adult content within a like-minded community. Marketers targeting this niche can engage with users, share content, and advertise events or products relevant to the community’s interests.

Remember, while these platforms may offer more freedom for adult content, it’s crucial to approach social media marketing with an understanding of each platform’s specific rules and community standards. Engaging respectfully and creatively within these guidelines can help you build a robust presence in the adult content market.

1. Reddit

Reddit has numerous adult-oriented communities (subreddits) where users can share and view adult content. Marketers can engage with these communities by participating in discussions, sharing content, and even hosting AMAs (Ask Me Anything). It’s important to follow each subreddit’s specific rules and Reddit’s site-wide policies.

2) Advertising networks specializing in Adult

Ad networks focusing on Adult serve as intermediaries between advertisers looking for adult placements and publishers who run 18+ websites. The collaboration between these 2 players is mutually beneficial. When it comes to advertisers, they can promote their offers through multiple adult websites simultaneously covering different platforms with the relevant audience. Obviously, most traffic is generated by ad networks partnering with major publishers, such as Pornhub and xHamster.

TacoLoco

TacoLoco, emerging from the dating affiliate powerhouse LosPollos in 2019, has quickly established itself as a significant player in the ad network domain, especially for those targeting the dating and adult sectors. 

This Switzerland-based platform offers a staggering 1 billion impressions daily across more than 200 countries, delivering a wide array of ad formats such as push notifications, in-page push, direct clicks, popunders, and banners. The traffic split favors mobile at 80%, indicating the mobile-first nature of its audience. Top GEOs include diverse markets like Russia, India, Brazil, the USA, Indonesia, and Germany. 

TrafficStars

TrafficStars stands out in the adult advertising sector with its direct access to vast traffic from publishers and ad networks, accommodating both adult and mainstream sources. The platform categorizes adult traffic into specific niches like Webcams, Cartoons, Dating, and more, enabling advertisers to target audiences more accurately and increase profits. 

Advertisers can run campaigns on premium sources across a variety of ad formats – excluding classic push – with popular choices being banners, in-page, push notifications, and popunders. This tailored approach ensures higher relevance and engagement for campaigns, making TrafficStars a potent tool for those aiming to capitalize on the adult content market.

Push.House

Push.House is a leading push traffic provider, specializing in both classic and in-page push ad formats, designed for effective affiliate marketing campaigns, including adult content. Launched in 2018, it has rapidly grown into a key player, offering unparalleled global reach with access to 180 countries and delivering 14 billion impressions daily. 

The platform distinguishes itself with advanced targeting options like Microbidding, allowing precise campaign adjustments for maximum efficiency. The strict content policy and manual selection of third-party traffic sources further demonstrate Push.House’s commitment to quality. 

Advertisers can benefit from 24/7 customer support and the integration with numerous popular trackers. Additionally, Push.House offers a free spy tool, Spy.House, for competitive analysis, providing valuable insights to enhance your strategies for adult website advertising.

ExoClick

ExoClick stands as a premier adult ad network, renowned for its comprehensive reach across a variety of ad formats aimed at maximizing engagement and conversions for adult content. Since 2007, it’s delivered over 13 billion ads every day across 75000 web and mobile platforms globally, with a focus on North America, Europe, and DACH. The network offers an impressive array of over 20 ad formats, with a special emphasis on video advertising, such as in-stream and out-stream video ads.

For advertisers targeting the 18+ sector, ExoClick provides specialized adult traffic sources including members area traffic from dating sites. The network also offers advanced features like SmartCPM, Bidder for automated optimization, and the ability to split traffic for A/B testing. Their ad block circumvention solution, NeverBlock, ensures maximum ad revenue potential. Additionally, the company boasts global traffic monetization, timely payments, 24/7 customer support, and a 5% lifetime revenue share through its referral program.

MyBid

MyBid is the adult advertising network with its fully managed service, providing a hands-off approach for affiliates, direct advertisers, and publishers who prefer to leverage the expertise of professional media buyers. Established as a public ad network after evolving from a marketing agency, MyBid has demonstrated significant growth through its deep understanding of affiliate marketing.

This network serves 5 billion impressions daily across more than 200 countries, offering a wide range of ad formats including push ads, in-page push, popunder ads, native banners, and video. It’s designed to take the heavy lifting off advertisers’ shoulders by handling campaign creation, optimization, and management, while still keeping them in the loop.

Adult traffic dominates MyBid’s offering, but the company is actively expanding its capabilities to support mainstream advertising, providing a versatile advertising platform.

ADxAD

ADxAD is a major player in the Asian ad market, particularly excelling in adult content targeting. Established in 2019 with a focus on Asian markets, ADxAD has since expanded its reach to include significant tier-1 traffic from the USA, boasting a diverse range of ad formats. Their types of ads cover pops, banners, push ads, native, and specifically, member area dating clicks and tablinks. Providing daily impressions in 240+ countries, the network serves as a critical platform for advertisers and publishers looking to capitalize on Asian and global traffic.

Key strengths of ADxAD include its vast reach, the variety of ad formats tailored to adult and dating verticals, and advanced targeting options that ensure ads are seen by the most relevant audience. The network’s partnership with reputable ad networks like EroAdvertising and TrafficStars enhances its ability to deliver quality adult traffic.


By strategically leveraging both classical sources and specialized advertising networks, you can effectively navigate the adult traffic landscape. Each channel offers unique benefits, and combining them can lead to a comprehensive and successful adult content marketing strategy. 

Final Thoughts

Venturing into the adult traffic domain isn’t a path everyone chooses to take, but for those who do, it’s filled with both opportunity and complexity. To harness the potential of this market, a deep understanding of your audience and the platforms available to you is essential. Selecting the right ad formats and strategically navigating the various traffic sources are essential steps to tapping into this lucrative field.

When working with ad networks, always verify if your creative content will pass moderation. Personal account managers within networks can provide invaluable insights to help steer your campaigns in the right direction. When it comes to social media, outcomes can be more unpredictable. Your content may either sail smoothly through moderation or hit a blockade. While there are methods like cloaking and farm accounting that can circumvent these restrictions, we neither endorse nor oppose such practices – it’s up to you.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

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