Despite the controversy surrounding adult traffic, it’s an arena where affiliates can prosper. But here’s the catch: only some traffic sources are keen on letting adult content through its gates. If you want to tap into this goldmine, selecting the right traffic source is as crucial as the content itself.
Let’s get into the juicy details of how to get adult traffic in 2024. Keep reading to learn sources and ad formats that stay true to advertising adult offers.
In the realm of adult content, ad formats aren’t just tools; they’re your best strategy for capturing attention and driving adult traffic. Here’s the breakdown:
Choosing the right ad format can dramatically affect the success of your campaigns. Each has its place in a balanced strategy, helping to draw in adult traffic effectively and respectfully.
Navigating through the adult niche requires a clear understanding of the diverse channels available, especially when integrating key strategies for adult traffic cost optimization.
Let’s break them down into 2 main categories: classical sources, such as organic search and referrals, and adult advertising networks.
A cornerstone strategy, SEO involves optimizing your website with the right keywords to rank higher in search engine results. This organic approach targets users actively searching for adult content.
Just like in any other niche, SEO for adult sites can be divided into on-page and off-page strategies. However, given the nature of the content, these strategies need to be tailored to navigate around stricter search engine regulations.
On-Page SEO for Adult Content
1. Keyword research and optimization:
2. Content quality:
3. Site structure and navigation:
4. Speed and performance optimization:
Off-page SEO for Adult Content
1. Backlink building:
2. Social media and forums:
3. Guest posting:
Navigating social media for adult content marketing requires a careful approach due to the strict policies most platforms have against explicit material. However, there are a few platforms and that offer more leeway, allowing for adult content to be shared within certain guidelines.
Here are examples of social media platforms with more adult-friendly policies:
OnlyFans, and platforms like it, allow creators to post content behind a paywall. While not a traditional social media platform, OnlyFans offers a way for adult content creators to monetize adult traffic directly through subscriptions. Marketers can collaborate with popular creators on these platforms for sponsored posts or promotions.
Geared towards the BDSM, fetish, and kink community, FetLife is a social networking site that allows for the sharing and discussion of adult content within a like-minded community. Marketers targeting this niche can engage with users, share content, and advertise events or products relevant to the community’s interests.
Remember, while these platforms may offer more freedom for adult content, it’s crucial to approach social media marketing with an understanding of each platform’s specific rules and community standards. Engaging respectfully and creatively within these guidelines can help you build a robust presence in the adult content market.
Reddit has numerous adult-oriented communities (subreddits) where users can share and view adult content. Marketers can engage with these communities by participating in discussions, sharing content, and even hosting AMAs (Ask Me Anything). It’s important to follow each subreddit’s specific rules and Reddit’s site-wide policies.
Ad networks focusing on Adult serve as intermediaries between advertisers looking for adult placements and publishers who run 18+ websites. The collaboration between these 2 players is mutually beneficial. When it comes to advertisers, they can promote their offers through multiple adult websites simultaneously covering different platforms with the relevant audience. Obviously, most traffic is generated by ad networks partnering with major publishers, such as Pornhub and xHamster.
TacoLoco
TacoLoco, emerging from the dating affiliate powerhouse LosPollos in 2019, has quickly established itself as a significant player in the ad network domain, especially for those targeting the dating and adult sectors.
This Switzerland-based platform offers a staggering 1 billion impressions daily across more than 200 countries, delivering a wide array of ad formats such as push notifications, in-page push, direct clicks, popunders, and banners. The traffic split favors mobile at 80%, indicating the mobile-first nature of its audience. Top GEOs include diverse markets like Russia, India, Brazil, the USA, Indonesia, and Germany.
TrafficStars
TrafficStars stands out in the adult advertising sector with its direct access to vast traffic from publishers and ad networks, accommodating both adult and mainstream sources. The platform categorizes adult traffic into specific niches like Webcams, Cartoons, Dating, and more, enabling advertisers to target audiences more accurately and increase profits.
Advertisers can run campaigns on premium sources across a variety of ad formats – excluding classic push – with popular choices being banners, in-page, push notifications, and popunders. This tailored approach ensures higher relevance and engagement for campaigns, making TrafficStars a potent tool for those aiming to capitalize on the adult content market.
Push.House
Push.House is a leading push traffic provider, specializing in both classic and in-page push ad formats, designed for effective affiliate marketing campaigns, including adult content. Launched in 2018, it has rapidly grown into a key player, offering unparalleled global reach with access to 180 countries and delivering 14 billion impressions daily.
The platform distinguishes itself with advanced targeting options like Microbidding, allowing precise campaign adjustments for maximum efficiency. The strict content policy and manual selection of third-party traffic sources further demonstrate Push.House’s commitment to quality.
Advertisers can benefit from 24/7 customer support and the integration with numerous popular trackers. Additionally, Push.House offers a free spy tool, Spy.House, for competitive analysis, providing valuable insights to enhance your strategies.
ExoClick
ExoClick stands as a premier adult ad network, renowned for its comprehensive reach across a variety of ad formats aimed at maximizing engagement and conversions for adult content. Since 2007, it’s delivered over 13 billion ads every day across 75000 web and mobile platforms globally, with a focus on North America, Europe, and DACH. The network offers an impressive array of over 20 ad formats, with a special emphasis on video advertising, such as in-stream and out-stream video ads.
For advertisers targeting the 18+ sector, ExoClick provides specialized adult traffic sources including members area traffic from dating sites. The network also offers advanced features like SmartCPM, Bidder for automated optimization, and the ability to split traffic for A/B testing. Their ad block circumvention solution, NeverBlock, ensures maximum ad revenue potential. Additionally, the company boasts global traffic monetization, timely payments, 24/7 customer support, and a 5% lifetime revenue share through its referral program.
MyBid
MyBid is the adult advertising network with its fully managed service, providing a hands-off approach for affiliates, direct advertisers, and publishers who prefer to leverage the expertise of professional media buyers. Established as a public ad network after evolving from a marketing agency, MyBid has demonstrated significant growth through its deep understanding of affiliate marketing.
This network serves 5 billion impressions daily across more than 200 countries, offering a wide range of ad formats including push ads, in-page push, popunder ads, native banners, and video. It’s designed to take the heavy lifting off advertisers’ shoulders by handling campaign creation, optimization, and management, while still keeping them in the loop.
Adult traffic dominates MyBid’s offering, but the company is actively expanding its capabilities to support mainstream advertising, providing a versatile advertising platform.
ADxAD
ADxAD is a major player in the Asian ad market, particularly excelling in adult content targeting. Established in 2019 with a focus on Asian markets, ADxAD has since expanded its reach to include significant tier-1 traffic from the USA, boasting a diverse range of ad formats. Their types of ads cover pops, banners, push ads, native, and specifically, member area dating clicks and tablinks. Providing daily impressions in 240+ countries, the network serves as a critical platform for advertisers and publishers looking to capitalize on Asian and global traffic.
Key strengths of ADxAD include its vast reach, the variety of ad formats tailored to adult and dating verticals, and advanced targeting options that ensure ads are seen by the most relevant audience. The network’s partnership with reputable ad networks like EroAdvertising and TrafficStars enhances its ability to deliver quality adult traffic.
By strategically leveraging both classical sources and specialized advertising networks, you can effectively navigate the adult traffic landscape. Each channel offers unique benefits, and combining them can lead to a comprehensive and successful adult content marketing strategy.
Venturing into the adult traffic domain isn’t a path everyone chooses to take, but for those who do, it’s filled with both opportunity and complexity. To harness the potential of this market, a deep understanding of your audience and the platforms available to you is essential. Selecting the right ad formats and strategically navigating the various traffic sources are essential steps to tapping into this lucrative field.
When working with ad networks, always verify if your creative content will pass moderation. Personal account managers within networks can provide invaluable insights to help steer your campaigns in the right direction. When it comes to social media, outcomes can be more unpredictable. Your content may either sail smoothly through moderation or hit a blockade. While there are methods like cloaking and farm accounting that can circumvent these restrictions, we neither endorse nor oppose such practices – it’s up to you.
Despite the controversy surrounding adult traffic, it’s an arena where affiliates can prosper. But here’s the catch: only some traffic sources are keen on letting adult content through its gates. If you want to tap into this goldmine, selecting the right traffic source is as crucial as the content itself.
Let’s get into the juicy details of how to get adult traffic in 2024. Keep reading to learn sources and ad formats that stay true to advertising adult offers.
In the realm of adult content, ad formats aren’t just tools; they’re your best strategy for capturing attention and driving adult traffic. Here’s the breakdown:
Choosing the right ad format can dramatically affect the success of your campaigns. Each has its place in a balanced strategy, helping to draw in adult traffic effectively and respectfully.
Navigating through the adult niche requires a clear understanding of the diverse channels available, especially when integrating key strategies for adult traffic cost optimization.
Let’s break them down into 2 main categories: classical sources, such as organic search and referrals, and adult advertising networks.
A cornerstone strategy, SEO involves optimizing your website with the right keywords to rank higher in search engine results. This organic approach targets users actively searching for adult content.
Just like in any other niche, SEO for adult sites can be divided into on-page and off-page strategies. However, given the nature of the content, these strategies need to be tailored to navigate around stricter search engine regulations.
On-Page SEO for Adult Content
1. Keyword research and optimization:
2. Content quality:
3. Site structure and navigation:
4. Speed and performance optimization:
Off-page SEO for Adult Content
1. Backlink building:
2. Social media and forums:
3. Guest posting:
Navigating social media for adult content marketing requires a careful approach due to the strict policies most platforms have against explicit material. However, there are a few platforms and that offer more leeway, allowing for adult content to be shared within certain guidelines.
Here are examples of social media platforms with more adult-friendly policies:
OnlyFans, and platforms like it, allow creators to post content behind a paywall. While not a traditional social media platform, OnlyFans offers a way for adult content creators to monetize adult traffic directly through subscriptions. Marketers can collaborate with popular creators on these platforms for sponsored posts or promotions.
Geared towards the BDSM, fetish, and kink community, FetLife is a social networking site that allows for the sharing and discussion of adult content within a like-minded community. Marketers targeting this niche can engage with users, share content, and advertise events or products relevant to the community’s interests.
Remember, while these platforms may offer more freedom for adult content, it’s crucial to approach social media marketing with an understanding of each platform’s specific rules and community standards. Engaging respectfully and creatively within these guidelines can help you build a robust presence in the adult content market.
Reddit has numerous adult-oriented communities (subreddits) where users can share and view adult content. Marketers can engage with these communities by participating in discussions, sharing content, and even hosting AMAs (Ask Me Anything). It’s important to follow each subreddit’s specific rules and Reddit’s site-wide policies.
Ad networks focusing on Adult serve as intermediaries between advertisers looking for adult placements and publishers who run 18+ websites. The collaboration between these 2 players is mutually beneficial. When it comes to advertisers, they can promote their offers through multiple adult websites simultaneously covering different platforms with the relevant audience. Obviously, most traffic is generated by ad networks partnering with major publishers, such as Pornhub and xHamster.
TacoLoco
TacoLoco, emerging from the dating affiliate powerhouse LosPollos in 2019, has quickly established itself as a significant player in the ad network domain, especially for those targeting the dating and adult sectors.
This Switzerland-based platform offers a staggering 1 billion impressions daily across more than 200 countries, delivering a wide array of ad formats such as push notifications, in-page push, direct clicks, popunders, and banners. The traffic split favors mobile at 80%, indicating the mobile-first nature of its audience. Top GEOs include diverse markets like Russia, India, Brazil, the USA, Indonesia, and Germany.
TrafficStars
TrafficStars stands out in the adult advertising sector with its direct access to vast traffic from publishers and ad networks, accommodating both adult and mainstream sources. The platform categorizes adult traffic into specific niches like Webcams, Cartoons, Dating, and more, enabling advertisers to target audiences more accurately and increase profits.
Advertisers can run campaigns on premium sources across a variety of ad formats – excluding classic push – with popular choices being banners, in-page, push notifications, and popunders. This tailored approach ensures higher relevance and engagement for campaigns, making TrafficStars a potent tool for those aiming to capitalize on the adult content market.
Push.House
Push.House is a leading push traffic provider, specializing in both classic and in-page push ad formats, designed for effective affiliate marketing campaigns, including adult content. Launched in 2018, it has rapidly grown into a key player, offering unparalleled global reach with access to 180 countries and delivering 14 billion impressions daily.
The platform distinguishes itself with advanced targeting options like Microbidding, allowing precise campaign adjustments for maximum efficiency. The strict content policy and manual selection of third-party traffic sources further demonstrate Push.House’s commitment to quality.
Advertisers can benefit from 24/7 customer support and the integration with numerous popular trackers. Additionally, Push.House offers a free spy tool, Spy.House, for competitive analysis, providing valuable insights to enhance your strategies.
ExoClick
ExoClick stands as a premier adult ad network, renowned for its comprehensive reach across a variety of ad formats aimed at maximizing engagement and conversions for adult content. Since 2007, it’s delivered over 13 billion ads every day across 75000 web and mobile platforms globally, with a focus on North America, Europe, and DACH. The network offers an impressive array of over 20 ad formats, with a special emphasis on video advertising, such as in-stream and out-stream video ads.
For advertisers targeting the 18+ sector, ExoClick provides specialized adult traffic sources including members area traffic from dating sites. The network also offers advanced features like SmartCPM, Bidder for automated optimization, and the ability to split traffic for A/B testing. Their ad block circumvention solution, NeverBlock, ensures maximum ad revenue potential. Additionally, the company boasts global traffic monetization, timely payments, 24/7 customer support, and a 5% lifetime revenue share through its referral program.
MyBid
MyBid is the adult advertising network with its fully managed service, providing a hands-off approach for affiliates, direct advertisers, and publishers who prefer to leverage the expertise of professional media buyers. Established as a public ad network after evolving from a marketing agency, MyBid has demonstrated significant growth through its deep understanding of affiliate marketing.
This network serves 5 billion impressions daily across more than 200 countries, offering a wide range of ad formats including push ads, in-page push, popunder ads, native banners, and video. It’s designed to take the heavy lifting off advertisers’ shoulders by handling campaign creation, optimization, and management, while still keeping them in the loop.
Adult traffic dominates MyBid’s offering, but the company is actively expanding its capabilities to support mainstream advertising, providing a versatile advertising platform.
ADxAD
ADxAD is a major player in the Asian ad market, particularly excelling in adult content targeting. Established in 2019 with a focus on Asian markets, ADxAD has since expanded its reach to include significant tier-1 traffic from the USA, boasting a diverse range of ad formats. Their types of ads cover pops, banners, push ads, native, and specifically, member area dating clicks and tablinks. Providing daily impressions in 240+ countries, the network serves as a critical platform for advertisers and publishers looking to capitalize on Asian and global traffic.
Key strengths of ADxAD include its vast reach, the variety of ad formats tailored to adult and dating verticals, and advanced targeting options that ensure ads are seen by the most relevant audience. The network’s partnership with reputable ad networks like EroAdvertising and TrafficStars enhances its ability to deliver quality adult traffic.
By strategically leveraging both classical sources and specialized advertising networks, you can effectively navigate the adult traffic landscape. Each channel offers unique benefits, and combining them can lead to a comprehensive and successful adult content marketing strategy.
Venturing into the adult traffic domain isn’t a path everyone chooses to take, but for those who do, it’s filled with both opportunity and complexity. To harness the potential of this market, a deep understanding of your audience and the platforms available to you is essential. Selecting the right ad formats and strategically navigating the various traffic sources are essential steps to tapping into this lucrative field.
When working with ad networks, always verify if your creative content will pass moderation. Personal account managers within networks can provide invaluable insights to help steer your campaigns in the right direction. When it comes to social media, outcomes can be more unpredictable. Your content may either sail smoothly through moderation or hit a blockade. While there are methods like cloaking and farm accounting that can circumvent these restrictions, we neither endorse nor oppose such practices – it’s up to you.
Blog
Blog
