Navigating the world of digital advertising can be tricky, especially with so many pricing models to choose from. One of the most popular models is CPM, or Cost Per Mille.
This article will break down what CPM is, how it compares to CPC, and the pros and cons of using CPM ad networks. Eventually, we’ll share some of the top CPM ad networks you should consider.
CPM stands for Cost Per Mille, which means you pay a set fee for every 1,000 times your ad is shown. An “impression” happens every time your ad is displayed, regardless of whether the viewer interacts with it or not. This model is great if you’re looking to increase brand awareness and get your name out there.
This model is often contrasted with the CPC (Cost Per Click) model, where you pay for each click on your ad. The main difference is that CPM traffic is generally cheaper and offers a broader reach. However, CPC traffic tends to be of higher quality since users are taking action by clicking on the ad.
If you’re interested in learning more about these two models, we recommend reading our article on the differences between CPM and CPC.
Let’s get straight to the advantages and disadvantages of the CPM business model.
Here’s a look at some of the best CPM advertising networks to consider:
Traffic Nomads is a robust self-serve ad network that delivers premium traffic and effective monetization, making it a top-tier choice for both advertisers and publishers. Reaching over 7 billion daily impressions worldwide, Traffic Nomads offers extensive coverage and advanced targeting capabilities. The platform accommodates various campaign goals through CPC and CPM pricing models, with CPA available for testing.
Key features:
Traffic Nomads excels by emphasizing high-quality traffic and categorizing users based on activity levels. The platform leverages sophisticated in-house technology to exclude fraudulent traffic, ensuring a pristine advertising space.
Adsterra is a leading global advertising and CPA network that excels in providing diverse ad formats and premium traffic. Boasting over 1 billion daily impressions in 248 countries, Adsterra offers extensive coverage and advanced targeting capabilities. The platform supports various pricing models, including CPM, CPA, and CPC, to accommodate different campaign goals.
The company is distinguished by its Partner Care approach, which focuses on developing long-term, mutually beneficial relationships with its partners. With a strong emphasis on security and transparency, the ad network ensures that its traffic is genuine and high-quality. The platform’s Social Bar ad format, designed to dramatically boost click-through rates, stands out for its creative and effective design.
Key features:
ClickAdu is a premium ad network that offers a diverse range of ad formats and high-quality traffic, making it a top CPM ad network for publishers and advertisers. In addition to its broad reach, ClickAdu offers robust targeting options with more than 5.8 billion impressions per day across 240 countries. The platform supports multiple pricing models, including CPM, CPC, SmartCPM, and SmartCPA, catering to various campaign objectives.
Key features:
ClickAdu stands out for its stringent publisher requirements, ensuring high-quality traffic. Predominantly, 81.4% of ClickAdu’s traffic comes from mobile devices. The platform offers advanced targeting options, allowing advertisers to refine their audience based on device type, connection type, OS, and more.
Adavice DSP is a self-serve global advertising platform that excels in delivering high-quality traffic through a variety of ad formats. Generating over 3 billion ad impressions daily, Adavice DSP is designed to meet the diverse needs of advertisers and publishers worldwide. The platform’s pricing models include CPC and CPM, tailored to different campaign goals.
Key features:
Adavice DSP, launched by the experienced marketing agency Adavice, leverages its expertise in media buying, funnel design, social media marketing, and broader marketing development. The platform, operational since 2018, caters to advertisers, publishers, affiliates, agencies, and brands.
UngAds, established in 2015 and based in Latvia, is built to simplify the campaign setup process with its self-serve platform. It focuses on 3 main ad formats: push ads, popunders, and native ads, which are highly effective and trending. Advertisers benefit from extensive targeting options, multiple payment methods, and detailed statistical data, supported by personal managers for optimal campaign performance.
The platform excels with its robust security measures, including an internal anti-fraud system that ensures all traffic is safe and reliable. The platform sources its traffic from 50,000 direct publishers and partner networks, offering a mix of mainstream and adult traffic. Top GEOs for push notifications include India, Brazil, Indonesia, Vietnam, and the USA.
Key features:
Despite some limitations, such as a higher minimum deposit requirement, UngAds stands out with its comprehensive features and user-friendly interface, making it a valuable ad network for optimizing affiliate marketing efforts.
OnClickA is a global self-serve ad network that focuses on performance and efficiency. The platform supports a variety of ad formats, including push ads, in-page push ads, popunders, in-app ads, video ads, interstitials, tab-direct links, and native ads. OnClickA is intended to streamline campaign management, offering an intuitive interface and support from experienced professionals to help optimize ad performance.
The network is distinguished by its strong security measures and customer-focused approach. It sources high-quality traffic from both mainstream and premium channels, ensuring reliability and effectiveness. OnClickA provides extensive targeting options, multiple payment methods, and detailed analytics to help advertisers maximize their ROI.
Key Features:
OnClickA excels by offering diverse ad formats and flexible pricing models such as CPC, CPM, and CPA. This versatility, combined with strong targeting capabilities, makes it a powerful tool for advertisers aiming to engage specific audiences effectively.
The platform’s anti-fraud technology ensures the authenticity of traffic, providing a secure environment for ad campaigns.
HilltopAds is a client-focused self-serve ad network that aims to cater to both advertisers and publishers. The platform offers a variety of ad formats, such as popunders, in-page push ads, video ads (pre-roll), banners, and direct links. HilltopAds is built to simplify campaign management, providing an intuitive interface and support from dedicated managers to optimize ad performance.
One of the high-paying CPM ad networks is particularly effective for generating mobile traffic and has been recognized as one of the top mobile ad networks. Multilingual support and advanced mobile targeting options make the platform accessible to a global audience.
Key features:
Despite some cons, such as fewer advanced optimization features compared to competitors, HilltopAds remains a valuable ad network due to its wide reach, diverse ad formats, and strong support system.
OctoClick is a CPM advertising network that meets the evolving needs of advertisers and publishers. Launched to enhance user experience and performance, the platform supports a variety of ad formats, like popunders, native ads, and in-page push ads. OctoClick emphasizes efficiency and user satisfaction through continuous updates and improvements. The platform’s latest updates include the introduction of in-page push ads, enhancing its ad format offerings and providing more options for advertisers.
While OctoClick is currently focused on the CIS market, it is gradually expanding to EU countries and the USA.
Key features:
OctoClick remains a valuable ad network, despite some limitations, such as the absence of integrated conversion trackers. Its strong feature set and user-friendly interface make it an excellent choice for optimizing affiliate marketing efforts.
Kadam is a leading advertising network that utilizes cutting-edge technologies to provide comprehensive solutions for its clients. With a staggering 300 billion daily impressions, Kadam offers immense traffic volume to its users. Publishers and advertisers alike can use the platform for native ads, push ads, in-page push ads, in-app push, popunders, and banners.
Kadam offers highly targeted audience reach with its advanced RTB auction and Predictor tool, which estimates traffic volumes based on different bid settings. This feature is particularly beneficial for achieving higher ROI.
Key features:
TrafficStars is a robust self-serve ad network and ad exchange platform. Launched to boost user experience and performance, the platform supports multiple ad formats, including push ads, in-page push ads, banners, popunders, native ads, full-page interstitials, and video ads. The platform is dedicated to providing high-quality traffic and effective monetization solutions, particularly in the adult niche.
TrafficStars is a leader in the adult advertising sector by offering direct access to vast traffic from publishers and ad networks, covering both adult and mainstream sources. The platform categorizes adult traffic into specific niches like Webcams, Cartoons, Dating, and more, allowing advertisers to target audiences more accurately and increase profits.
Key features:
TrafficStars employs state-of-the-art technology to ensure performance-oriented campaigns. Advanced targeting options include parameters, such as operating systems, languages, carriers, devices, browsers, and IP ranges. The platform’s traffic selection includes options for RON and Prime, allowing for either broad or premium traffic targeting.
Choosing the right CPM ad network is crucial for maximizing your advertising efforts. Platforms from the list of CPM ad networks here offer extensive daily impressions, diverse ad formats, and advanced targeting options. Whether you aim for brand awareness or specific audience engagement, these networks provide robust tools to optimize your campaigns and drive success in 2024.
Navigating the world of digital advertising can be tricky, especially with so many pricing models to choose from. One of the most popular models is CPM, or Cost Per Mille.
This article will break down what CPM is, how it compares to CPC, and the pros and cons of using CPM ad networks. Eventually, we’ll share some of the top CPM ad networks you should consider.
CPM stands for Cost Per Mille, which means you pay a set fee for every 1,000 times your ad is shown. An “impression” happens every time your ad is displayed, regardless of whether the viewer interacts with it or not. This model is great if you’re looking to increase brand awareness and get your name out there.
This model is often contrasted with the CPC (Cost Per Click) model, where you pay for each click on your ad. The main difference is that CPM traffic is generally cheaper and offers a broader reach. However, CPC traffic tends to be of higher quality since users are taking action by clicking on the ad.
If you’re interested in learning more about these two models, we recommend reading our article on the differences between CPM and CPC.
Let’s get straight to the advantages and disadvantages of the CPM business model.
Here’s a look at some of the best CPM advertising networks to consider:
Traffic Nomads is a robust self-serve ad network that delivers premium traffic and effective monetization, making it a top-tier choice for both advertisers and publishers. Reaching over 7 billion daily impressions worldwide, Traffic Nomads offers extensive coverage and advanced targeting capabilities. The platform accommodates various campaign goals through CPC and CPM pricing models, with CPA available for testing.
Key features:
Traffic Nomads excels by emphasizing high-quality traffic and categorizing users based on activity levels. The platform leverages sophisticated in-house technology to exclude fraudulent traffic, ensuring a pristine advertising space.
Adsterra is a leading global advertising and CPA network that excels in providing diverse ad formats and premium traffic. Boasting over 1 billion daily impressions in 248 countries, Adsterra offers extensive coverage and advanced targeting capabilities. The platform supports various pricing models, including CPM, CPA, and CPC, to accommodate different campaign goals.
The company is distinguished by its Partner Care approach, which focuses on developing long-term, mutually beneficial relationships with its partners. With a strong emphasis on security and transparency, the ad network ensures that its traffic is genuine and high-quality. The platform’s Social Bar ad format, designed to dramatically boost click-through rates, stands out for its creative and effective design.
Key features:
ClickAdu is a premium ad network that offers a diverse range of ad formats and high-quality traffic, making it a top CPM ad network for publishers and advertisers. In addition to its broad reach, ClickAdu offers robust targeting options with more than 5.8 billion impressions per day across 240 countries. The platform supports multiple pricing models, including CPM, CPC, SmartCPM, and SmartCPA, catering to various campaign objectives.
Key features:
ClickAdu stands out for its stringent publisher requirements, ensuring high-quality traffic. Predominantly, 81.4% of ClickAdu’s traffic comes from mobile devices. The platform offers advanced targeting options, allowing advertisers to refine their audience based on device type, connection type, OS, and more.
Adavice DSP is a self-serve global advertising platform that excels in delivering high-quality traffic through a variety of ad formats. Generating over 3 billion ad impressions daily, Adavice DSP is designed to meet the diverse needs of advertisers and publishers worldwide. The platform’s pricing models include CPC and CPM, tailored to different campaign goals.
Key features:
Adavice DSP, launched by the experienced marketing agency Adavice, leverages its expertise in media buying, funnel design, social media marketing, and broader marketing development. The platform, operational since 2018, caters to advertisers, publishers, affiliates, agencies, and brands.
UngAds, established in 2015 and based in Latvia, is built to simplify the campaign setup process with its self-serve platform. It focuses on 3 main ad formats: push ads, popunders, and native ads, which are highly effective and trending. Advertisers benefit from extensive targeting options, multiple payment methods, and detailed statistical data, supported by personal managers for optimal campaign performance.
The platform excels with its robust security measures, including an internal anti-fraud system that ensures all traffic is safe and reliable. The platform sources its traffic from 50,000 direct publishers and partner networks, offering a mix of mainstream and adult traffic. Top GEOs for push notifications include India, Brazil, Indonesia, Vietnam, and the USA.
Key features:
Despite some limitations, such as a higher minimum deposit requirement, UngAds stands out with its comprehensive features and user-friendly interface, making it a valuable ad network for optimizing affiliate marketing efforts.
OnClickA is a global self-serve ad network that focuses on performance and efficiency. The platform supports a variety of ad formats, including push ads, in-page push ads, popunders, in-app ads, video ads, interstitials, tab-direct links, and native ads. OnClickA is intended to streamline campaign management, offering an intuitive interface and support from experienced professionals to help optimize ad performance.
The network is distinguished by its strong security measures and customer-focused approach. It sources high-quality traffic from both mainstream and premium channels, ensuring reliability and effectiveness. OnClickA provides extensive targeting options, multiple payment methods, and detailed analytics to help advertisers maximize their ROI.
Key Features:
OnClickA excels by offering diverse ad formats and flexible pricing models such as CPC, CPM, and CPA. This versatility, combined with strong targeting capabilities, makes it a powerful tool for advertisers aiming to engage specific audiences effectively.
The platform’s anti-fraud technology ensures the authenticity of traffic, providing a secure environment for ad campaigns.
HilltopAds is a client-focused self-serve ad network that aims to cater to both advertisers and publishers. The platform offers a variety of ad formats, such as popunders, in-page push ads, video ads (pre-roll), banners, and direct links. HilltopAds is built to simplify campaign management, providing an intuitive interface and support from dedicated managers to optimize ad performance.
One of the high-paying CPM ad networks is particularly effective for generating mobile traffic and has been recognized as one of the top mobile ad networks. Multilingual support and advanced mobile targeting options make the platform accessible to a global audience.
Key features:
Despite some cons, such as fewer advanced optimization features compared to competitors, HilltopAds remains a valuable ad network due to its wide reach, diverse ad formats, and strong support system.
OctoClick is a CPM advertising network that meets the evolving needs of advertisers and publishers. Launched to enhance user experience and performance, the platform supports a variety of ad formats, like popunders, native ads, and in-page push ads. OctoClick emphasizes efficiency and user satisfaction through continuous updates and improvements. The platform’s latest updates include the introduction of in-page push ads, enhancing its ad format offerings and providing more options for advertisers.
While OctoClick is currently focused on the CIS market, it is gradually expanding to EU countries and the USA.
Key features:
OctoClick remains a valuable ad network, despite some limitations, such as the absence of integrated conversion trackers. Its strong feature set and user-friendly interface make it an excellent choice for optimizing affiliate marketing efforts.
Kadam is a leading advertising network that utilizes cutting-edge technologies to provide comprehensive solutions for its clients. With a staggering 300 billion daily impressions, Kadam offers immense traffic volume to its users. Publishers and advertisers alike can use the platform for native ads, push ads, in-page push ads, in-app push, popunders, and banners.
Kadam offers highly targeted audience reach with its advanced RTB auction and Predictor tool, which estimates traffic volumes based on different bid settings. This feature is particularly beneficial for achieving higher ROI.
Key features:
TrafficStars is a robust self-serve ad network and ad exchange platform. Launched to boost user experience and performance, the platform supports multiple ad formats, including push ads, in-page push ads, banners, popunders, native ads, full-page interstitials, and video ads. The platform is dedicated to providing high-quality traffic and effective monetization solutions, particularly in the adult niche.
TrafficStars is a leader in the adult advertising sector by offering direct access to vast traffic from publishers and ad networks, covering both adult and mainstream sources. The platform categorizes adult traffic into specific niches like Webcams, Cartoons, Dating, and more, allowing advertisers to target audiences more accurately and increase profits.
Key features:
TrafficStars employs state-of-the-art technology to ensure performance-oriented campaigns. Advanced targeting options include parameters, such as operating systems, languages, carriers, devices, browsers, and IP ranges. The platform’s traffic selection includes options for RON and Prime, allowing for either broad or premium traffic targeting.
Choosing the right CPM ad network is crucial for maximizing your advertising efforts. Platforms from the list of CPM ad networks here offer extensive daily impressions, diverse ad formats, and advanced targeting options. Whether you aim for brand awareness or specific audience engagement, these networks provide robust tools to optimize your campaigns and drive success in 2024.
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