If you’re involved in affiliate marketing, you’ve likely heard about various traffic sources you can utilize to boost your campaigns. One powerful but often misunderstood type is push traffic. This guide uncovers push traffic meaning, how it works, and why it might be a crucial addition to your marketing arsenal.
Push traffic comes from push notifications — those brief, immediate messages that pop up on your mobile device or desktop.
These notifications can be from apps or websites that users have subscribed to, offering updates, alerts, or promotional content directly to their screens. For affiliates, push notifications represent a direct line of communication with potential customers.
To leverage the potential of push ads, businesses can use various push ads traffic platforms or ad networks. Acting as intermediaries between advertisers and publishers (webmasters), these ad networks streamline the distribution of push notifications.
Utilizing advertising networks to exploit push traffic offers several advantages:
Next, let’s explore some popular ad networks that provide cheap push traffic.
Ad coverage: 1 billion daily impressions
Geo: 248 countries
Minimal deposit: $100
Adsterra is a digital ad network that has been on the market for 10 years, with over 1 billion daily impressions in 248 countries. The platform offers a variety of ad formats, including popunder, in-page push, native, banners and its social bar. The latest is a unique ad format designed by Adsterra. It is fully customizable and has a 10-30 higher CTR than classic push ads.
Advertisers can use up to 15 creatives per A/B test, custom bids, white- and blacklists. The self-serve platform is fully automated and easy to use, and rapid moderation ensures easy start and approval. Also, Adsterra provides 24/7 support and optimization assistance to help advertisers maximize their income.
Ad coverage: 2 billion+ impressions monthly
Geo: 200+ countries
Minimal deposit: $50
RollerAds is a powerful affiliate marketing platform with over 2 billion daily impressions and a network of 10K+ direct publishers. Advertisers from a variety of verticals use RollerAds because it offers comprehensive coverage across all GEOs, advanced optimization features, and a $50 minimum deposit. Approximately 5 million clicks are generated daily for the ads.
The company offers advanced targeting options, a robust anti-fraud system, and a user-friendly campaign setup demo. However, the platform doesn’t allow adult content and offers fewer ad formats compared to some competitors, the ad network is profitable for promoting Finance, Sweepstakes and Software. Overall, RollerAds is a notable choice for affiliate marketers seeking high-quality traffic and effective optimization.
Ad coverage: 1 billion impressions
Geo: worldwide
Minimal deposit: $50
BroPush is a dynamic push ad platform that began operations in 2019. It offers exclusive global traffic with a strong presence in CIS, Europe and Latam countries, generating over 1 million clicks on push ads daily. Formats are push, in-page push and redirect. Advertisers can leverage advanced targeting options and optimization features, including whitelists/blacklists and smart bidding, to refine their campaigns. CPC is the model advertisers use to buy push traffic in the ad network. CPC starts at 0,001$. BroPush traffic perfectly suits finance, health, igaming and many more offers. The majority of BroPush traffic originates from the following countries: RU, BR, KZ, UA, UZ, MX and DE.
For publishers, BroPush provides robust monetization options through deeplinks and trafficback technology, offering up to 97% RevShare and minimal payout from 10$. With a minimum deposit of just $50 and various funding methods and fast and friendly support BroPush is accessible and efficient for both advertisers and publishers.
Ad coverage: 1 billion impressions
Geo: worldwide
Minimal deposit: $50
PropellerAds is a multisource advertising platform that offers a wide range of benefits to media buyers, agencies, brand owners, and affiliate marketers and scale the existing ones. With access to diverse traffic sources and innovative AI-powered ad-serving and optimization tools, it enables users to reach their target audiences effectively.
The platform offers advanced features like Demographic and Interests Targeting, allowing advertisers to find relevant audiences. The CPA Goal pricing model automates bidding and optimization, ensuring cost-effective campaigns. PropellerAds provides efficient ad formats, including Push, In-Page Push, Interstitial, Popunder and Survey Exit. Additionally, the company is an esteemed member of IAB Europe and holds an ISO/IEC 27001 Safety Certification, demonstrating its commitment to data security and industry standards.
Ad coverage: 300 billion impressions daily
Geo: 195 countries
Minimal deposit: $50
Kadam, a prominent advertising network established in 2012, serves a global audience in 195 countries, offering an expansive range of websites and apps for advertisers. It distinguishes itself with an impressive reach, generating 300 billion ad impressions each month. This vast network has become a key player in the ad tech industry, particularly strong in Eastern Europe.
Kadam caters to a diverse array of content preferences, including both mainstream and adult, making it accessible to a wide audience with a minimum deposit requirement of just $50. As a result, 80000 advertisers leverage Kadam’s network of over 100000 websites and apps for their ad campaigns, utilizing features such as Whitelists/Blacklists, Creative Management, and Bid Adjustments to optimize their advertising efforts.
If you’re still unsure about handling push traffic, consider these benefits:
CPC and CPM are the primary models for buying traffic.
CPC (Cost Per Click): Advertisers pay for each click originating from their push notifications, allowing them to pay for user engagement and actions
CPM (Cost Per Mille): Advertisers pay based on the number of impressions or views their push notifications receive
Push traffic is frequently purchased on a cost-per-click (CPC) model, with prices starting as low as $0.003 per click. The cost per click can fluctuate based on the GEO. Cheap push notifications traffic typically originates from tier-3 countries like India, Indonesia, Pakistan, and Sri Lanka.
Push advertising is useful as a way to cover a wide variety of verticals. The following verticals tend to have higher click-through and conversion rates than the other ones, which makes them more profitable for marketers.
The list of best verticals for driving push traffic
To make the most out of push traffic, consider these strategies:
If you’re involved in affiliate marketing, you’ve likely heard about various traffic sources you can utilize to boost your campaigns. One powerful but often misunderstood type is push traffic. This guide uncovers push traffic meaning, how it works, and why it might be a crucial addition to your marketing arsenal.
Push traffic comes from push notifications — those brief, immediate messages that pop up on your mobile device or desktop.
These notifications can be from apps or websites that users have subscribed to, offering updates, alerts, or promotional content directly to their screens. For affiliates, push notifications represent a direct line of communication with potential customers.
To leverage the potential of push ads, businesses can use various push ads traffic platforms or ad networks. Acting as intermediaries between advertisers and publishers (webmasters), these ad networks streamline the distribution of push notifications.
Utilizing advertising networks to exploit push traffic offers several advantages:
Next, let’s explore some popular ad networks that provide cheap push traffic.
Ad coverage: 1 billion daily impressions
Geo: 248 countries
Minimal deposit: $100
Adsterra is a digital ad network that has been on the market for 10 years, with over 1 billion daily impressions in 248 countries. The platform offers a variety of ad formats, including popunder, in-page push, native, banners and its social bar. The latest is a unique ad format designed by Adsterra. It is fully customizable and has a 10-30 higher CTR than classic push ads.
Advertisers can use up to 15 creatives per A/B test, custom bids, white- and blacklists. The self-serve platform is fully automated and easy to use, and rapid moderation ensures easy start and approval. Also, Adsterra provides 24/7 support and optimization assistance to help advertisers maximize their income.
Ad coverage: 2 billion+ impressions monthly
Geo: 200+ countries
Minimal deposit: $50
RollerAds is a powerful affiliate marketing platform with over 2 billion daily impressions and a network of 10K+ direct publishers. Advertisers from a variety of verticals use RollerAds because it offers comprehensive coverage across all GEOs, advanced optimization features, and a $50 minimum deposit. Approximately 5 million clicks are generated daily for the ads.
The company offers advanced targeting options, a robust anti-fraud system, and a user-friendly campaign setup demo. However, the platform doesn’t allow adult content and offers fewer ad formats compared to some competitors, the ad network is profitable for promoting Finance, Sweepstakes and Software. Overall, RollerAds is a notable choice for affiliate marketers seeking high-quality traffic and effective optimization.
Ad coverage: 1 billion impressions
Geo: worldwide
Minimal deposit: $50
BroPush is a dynamic push ad platform that began operations in 2019. It offers exclusive global traffic with a strong presence in CIS, Europe and Latam countries, generating over 1 million clicks on push ads daily. Formats are push, in-page push and redirect. Advertisers can leverage advanced targeting options and optimization features, including whitelists/blacklists and smart bidding, to refine their campaigns. CPC is the model advertisers use to buy push traffic in the ad network. CPC starts at 0,001$. BroPush traffic perfectly suits finance, health, igaming and many more offers. The majority of BroPush traffic originates from the following countries: RU, BR, KZ, UA, UZ, MX and DE.
For publishers, BroPush provides robust monetization options through deeplinks and trafficback technology, offering up to 97% RevShare and minimal payout from 10$. With a minimum deposit of just $50 and various funding methods and fast and friendly support BroPush is accessible and efficient for both advertisers and publishers.
Ad coverage: 1 billion impressions
Geo: worldwide
Minimal deposit: $50
PropellerAds is a multisource advertising platform that offers a wide range of benefits to media buyers, agencies, brand owners, and affiliate marketers and scale the existing ones. With access to diverse traffic sources and innovative AI-powered ad-serving and optimization tools, it enables users to reach their target audiences effectively.
The platform offers advanced features like Demographic and Interests Targeting, allowing advertisers to find relevant audiences. The CPA Goal pricing model automates bidding and optimization, ensuring cost-effective campaigns. PropellerAds provides efficient ad formats, including Push, In-Page Push, Interstitial, Popunder and Survey Exit. Additionally, the company is an esteemed member of IAB Europe and holds an ISO/IEC 27001 Safety Certification, demonstrating its commitment to data security and industry standards.
Ad coverage: 300 billion impressions daily
Geo: 195 countries
Minimal deposit: $50
Kadam, a prominent advertising network established in 2012, serves a global audience in 195 countries, offering an expansive range of websites and apps for advertisers. It distinguishes itself with an impressive reach, generating 300 billion ad impressions each month. This vast network has become a key player in the ad tech industry, particularly strong in Eastern Europe.
Kadam caters to a diverse array of content preferences, including both mainstream and adult, making it accessible to a wide audience with a minimum deposit requirement of just $50. As a result, 80000 advertisers leverage Kadam’s network of over 100000 websites and apps for their ad campaigns, utilizing features such as Whitelists/Blacklists, Creative Management, and Bid Adjustments to optimize their advertising efforts.
If you’re still unsure about handling push traffic, consider these benefits:
CPC and CPM are the primary models for buying traffic.
CPC (Cost Per Click): Advertisers pay for each click originating from their push notifications, allowing them to pay for user engagement and actions
CPM (Cost Per Mille): Advertisers pay based on the number of impressions or views their push notifications receive
Push traffic is frequently purchased on a cost-per-click (CPC) model, with prices starting as low as $0.003 per click. The cost per click can fluctuate based on the GEO. Cheap push notifications traffic typically originates from tier-3 countries like India, Indonesia, Pakistan, and Sri Lanka.
Push advertising is useful as a way to cover a wide variety of verticals. The following verticals tend to have higher click-through and conversion rates than the other ones, which makes them more profitable for marketers.
The list of best verticals for driving push traffic
To make the most out of push traffic, consider these strategies:
